GITNUXREPORT 2025

Customer Experience In The Restaurant Industry Statistics

Enhanced digital, personalized, and attentive service drives restaurant customer experience.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

86% of customers are willing to pay more for a better customer experience in restaurants

Statistic 2

65% of consumers say they have had a better dining experience due to staff friendliness and attentiveness

Statistic 3

78% of customers say that a positive customer experience increases their chances of revisiting a restaurant

Statistic 4

52% of diners consider swift service as a top factor in their restaurant experience

Statistic 5

55% of restaurants have adopted digital ordering systems in response to changing customer expectations

Statistic 6

64% of restaurant owners believe that digital customer experiences will outperform traditional ones in the next 5 years

Statistic 7

72% of consumers expect restaurants to personalize their experience

Statistic 8

48% of consumers say ‘attention to detail’ is important to their overall dining experience

Statistic 9

81% of diners want their restaurant experience to be quick and hassle-free

Statistic 10

50% of customers say they are less likely to dine at a restaurant with a messy or unclean environment

Statistic 11

79% of customers would recommend a restaurant if they had a positive experience

Statistic 12

45% of consumers feel that digital menus improve their overall dining experience

Statistic 13

74% of diners want restaurants to offer allergy and dietary options clearly on menus

Statistic 14

66% of restaurant managers think that customer feedback systems help improve service quality

Statistic 15

61% of customers say that wait times affect their perception of service quality

Statistic 16

53% of restaurant operators say offering online reservations has improved customer satisfaction

Statistic 17

63% of customers cite wait staff attitude as crucial to their overall satisfaction

Statistic 18

88% of customers say that restaurant cleanliness impacts their overall impression

Statistic 19

54% of restaurant customers want menu options to be more detailed and descriptive

Statistic 20

71% of diners consider promptness of service a key factor in their overall experience

Statistic 21

67% of restaurant customers read online reviews before making a dining decision

Statistic 22

62% of customers say that modern technology, like tablets at tables, enhances their dining experience

Statistic 23

79% of consumers expect restaurants to have a strong online presence, including menus and reviews

Statistic 24

54% of consumers state that food presentation significantly impacts their dining satisfaction

Statistic 25

77% of guests say that the ambiance and atmosphere are critical to their restaurant experience

Statistic 26

46% of customers say that a personalized greeting can enhance their dining experience

Statistic 27

63% of diners look for sustainable and eco-friendly practices when choosing where to eat

Statistic 28

76% of diners say pre-ordering online saves them time, enhancing their dining experience

Statistic 29

55% of consumers want restaurant menus to include allergen information clearly

Statistic 30

48% of restaurant staff say that effective communication reduces errors and improves customer satisfaction

Statistic 31

66% of diners report that interactive dining experiences, like chef’s tables or open kitchens, improve their overall experience

Statistic 32

77% of restaurant reviews online are positive when customers experience attentive service

Statistic 33

85% of customers say that restaurant staff smiling and greeting them warmly influences their perception

Statistic 34

68% of consumers say that consistent service quality is essential to a positive experience

Statistic 35

69% of restaurant operators believe that check-back service (checking on diners during their meal) enhances customer satisfaction

Statistic 36

60% of online reviews mention friendly staff as a key factor in customer experience

Statistic 37

74% of consumers are influenced by good presentation of digital menus, such as high-quality images and easy navigation

Statistic 38

89% of guests say that a warm and welcoming atmosphere enhances their overall experience

Statistic 39

78% of diners believe good lighting and interior design improve their overall experience

Statistic 40

53% of customers say that speed of order fulfillment impacts their satisfaction

Statistic 41

69% of diners place importance on the availability of vegetarian and vegan options

Statistic 42

46% of diners prefer restaurants that provide nutritional information for menu items

Statistic 43

88% of customers say that quick resolution of complaints improves their overall perception

Statistic 44

77% of restaurant staff feel that upselling techniques, when done correctly, enhance customer experience

Statistic 45

62% of restaurant owners believe digital signage effectively enhances customer experience

Statistic 46

68% of restaurant guests consider clean restrooms an essential part of their overall experience

Statistic 47

79% of diners rate the availability of convenient parking highly in their experience

Statistic 48

66% of restaurant managers feel that investing in staff development leads to better customer experience

Statistic 49

49% of guests prefer restaurants that use environmentally sustainable ingredients

Statistic 50

45% of consumers rate eco-conscious packaging as important in their choice of restaurant

Statistic 51

67% of diners believe that restaurant staff attitude and professionalism directly impact their dining satisfaction

Statistic 52

69% of guests say that options for customizing their dishes improve their overall satisfaction

Statistic 53

77% of restaurant workers believe that multitasking and efficiency training boost customer experience

Statistic 54

83% of consumers believe that transparent pricing and no hidden fees elevate their restaurant experience

Statistic 55

54% of online review mentions about cleanliness correlate with overall satisfaction ratings

Statistic 56

55% of diners prefer menus that include calorie counts and nutritional info

Statistic 57

66% of restaurant managers believe that implementing AI-driven solutions can enhance the customer experience

Statistic 58

68% of restaurant owners say that maintaining high levels of hygiene and cleanliness is a top priority for customer satisfaction

Statistic 59

52% of consumers prefer menus that offer detailed allergen and ingredient information

Statistic 60

74% of customers say their overall dining experience is improved by attentive and friendly staff

Statistic 61

82% of restaurant managers report that online reservation platforms increase booking efficiency and customer satisfaction

Statistic 62

70% of restaurant staff believe that ongoing training in soft skills improves guest interactions

Statistic 63

58% of diners prefer that their dietary restrictions be actively accommodated and highlighted on menus

Statistic 64

63% of customers state that restaurant ambiance, including music and lighting, affects their overall satisfaction

Statistic 65

89% of consumers value transparency about ingredient sourcing and food origins, influencing their dining choices

Statistic 66

77% of restaurant guests say that clear signage and easy navigation within the restaurant improve their experience

Statistic 67

54% of consumers seek out restaurants with visible health and safety measures, especially post-pandemic

Statistic 68

43% of restaurant customers prefer ordering via mobile apps for convenience

Statistic 69

59% of consumers are more likely to recommend a restaurant with excellent customer service

Statistic 70

44% of diners say they are influenced by online reviews when choosing a restaurant

Statistic 71

89% of consumers have stopped dining at a restaurant due to poor customer service

Statistic 72

80% of customers say that staff knowledge about menu items influences their overall experience

Statistic 73

60% of diners are more likely to return to a restaurant that offers loyalty programs and personalized deals

Statistic 74

33% of restaurant revenue is generated from repeat customers

Statistic 75

68% of consumers state that social media influences their choice of restaurants

Statistic 76

85% of customers prefer contactless payment options in restaurants

Statistic 77

72% of restaurants report an increase in customer satisfaction after implementing staff training programs

Statistic 78

69% of consumers check online menus before visiting a restaurant

Statistic 79

58% of restaurant staff believe that customer experience is directly linked to employee morale and training

Statistic 80

40% of consumers say they are likely to share their dining experience on social media if it was exceptional

Statistic 81

90% of diners are more likely to revisit a restaurant if they receive personalized service

Statistic 82

47% of consumers prefer to place orders via mobile apps rather than in person

Statistic 83

75% of restaurant managers believe that training in customer service improves repeat business

Statistic 84

82% of consumers say they are more loyal to brands that personalize their experience

Statistic 85

49% of consumers are influenced by restaurant ambiance and decor

Statistic 86

58% of diners prefer to receive their bills electronically, avoiding paper receipts

Statistic 87

61% of diners use restaurant loyalty apps to earn rewards and discounts, improving their experience

Statistic 88

53% of diners prefer to order via contactless payments for convenience and safety

Statistic 89

49% of diners say that being recognized by staff makes them more likely to return

Statistic 90

82% of diners say that environmentally sustainable practices influence their dining choices

Statistic 91

45% of restaurant owners report that integrating customer feedback into operations has led to higher satisfaction scores

Statistic 92

50% of customers are more likely to dine at restaurants that display awards and recognitions visibly

Statistic 93

65% of restaurant operators see a direct link between employee training and customer retention

Statistic 94

83% of consumers view digital loyalty programs as a way to enhance their experience

Statistic 95

60% of restaurant staff say that recognizing regular customers improves service quality

Statistic 96

73% of online reviews mention excellent customer service as influencing their decision

Statistic 97

55% of diners seek out restaurants with eco-friendly packaging options

Statistic 98

54% of customers say they enjoy events or themed nights at restaurants, enhancing their experience

Statistic 99

63% of customers prefer to receive personalized meal suggestions based on their preferences

Statistic 100

85% of restaurants reported increased revenue after implementing customer feedback systems

Statistic 101

59% of diners say that clear and attractive menu displays improve their ordering experience

Statistic 102

53% of consumers want their restaurant check-in or reservation confirmations to include personalized messages

Statistic 103

82% of customers say that consistent staff behavior positively influences their overall experience

Statistic 104

58% of diners prefer contactless ordering methods over traditional menus

Statistic 105

70% of restaurant managers think that using customer satisfaction surveys helps improve service quality

Statistic 106

62% of diners report that environmentally friendly practices influence their overall perception of the restaurant

Statistic 107

75% of restaurant staff feel training in cultural sensitivity improves guest satisfaction

Statistic 108

80% of customers are more likely to return to restaurants that recognize their special occasions, such as birthdays or anniversaries

Statistic 109

72% of consumers say that the quality and presentation of digital menus impact their dining choices

Statistic 110

45% of customers seek out restaurants that support local farms and sustainable sourcing

Statistic 111

83% of respondents believe a visually appealing restaurant environment significantly improves their dining experience

Statistic 112

61% of diners feel that receiving personalized greetings increases their likelihood of returning

Statistic 113

77% of restaurant guests are more engaged when digital ordering options are integrated seamlessly into their experience

Statistic 114

65% of diners appreciate being able to customize their meals, increasing satisfaction and loyalty

Statistic 115

55% of restaurant operators report increased revenue after adopting digital menu systems

Statistic 116

50% of consumers believe that showing sustainability initiatives publicly influences their dining choices

Statistic 117

69% of diners prefer to use mobile payment or digital wallet options when paying, outpacing cash transactions

Statistic 118

45% of customers find that creative and themed dining nights enhance their overall experience

Statistic 119

68% of diners report that eco-friendly packaging influences their decision to dine at certain establishments

Statistic 120

61% of customers say that exclusive deals and offers on social media increase their engagement and satisfaction

Statistic 121

73% of diners consider quick and friendly service as the most important aspect of their experience

Statistic 122

83% of restaurant managers believe that using data analytics to understand customer preferences enhances service quality

Statistic 123

46% of diners say that they are more likely to order from a restaurant with a dynamic, engaging digital presence

Statistic 124

70% of diners say that food quality and customer service are equally important to them

Statistic 125

83% of restaurant managers believe that social media marketing positively impacts customer experience

Statistic 126

72% of consumers use social media to share their dining experiences, influencing peer decisions

Statistic 127

74% of diners are more likely to visit a restaurant if they see active engagement from the restaurant on social media

Statistic 128

61% of restaurant owners are investing more in digital marketing channels to enhance customer experience

Statistic 129

49% of consumers say engaging digital content, such as videos and photos, enhances their experience before visiting a restaurant

Statistic 130

59% of diners have been influenced by virtual tours of restaurants online

Statistic 131

76% of diners say they would visit a restaurant more often if it provided faster service

Statistic 132

39% of restaurant diners have used virtual assistants or chatbots for ordering

Statistic 133

69% of restaurant operators plan to increase investment in digital technology in the next year

Statistic 134

57% of diners have abandoned an order or left a restaurant due to slow service

Slide 1 of 134

Sources

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Key Highlights

86% of customers are willing to pay more for a better customer experience in restaurants
70% of diners say that food quality and customer service are equally important to them
65% of consumers say they have had a better dining experience due to staff friendliness and attentiveness
78% of customers say that a positive customer experience increases their chances of revisiting a restaurant
52% of diners consider swift service as a top factor in their restaurant experience
43% of restaurant customers prefer ordering via mobile apps for convenience
59% of consumers are more likely to recommend a restaurant with excellent customer service
44% of diners say they are influenced by online reviews when choosing a restaurant
89% of consumers have stopped dining at a restaurant due to poor customer service
55% of restaurants have adopted digital ordering systems in response to changing customer expectations
64% of restaurant owners believe that digital customer experiences will outperform traditional ones in the next 5 years
72% of consumers expect restaurants to personalize their experience
80% of customers say that staff knowledge about menu items influences their overall experience

Did you know that nearly 9 out of 10 diners prioritize a positive customer experience, with 86% willing to pay more for better service, making it a critical factor shaping success in the restaurant industry today?

Customer Expectations and Satisfaction

86% of customers are willing to pay more for a better customer experience in restaurants
65% of consumers say they have had a better dining experience due to staff friendliness and attentiveness
78% of customers say that a positive customer experience increases their chances of revisiting a restaurant
52% of diners consider swift service as a top factor in their restaurant experience
55% of restaurants have adopted digital ordering systems in response to changing customer expectations
64% of restaurant owners believe that digital customer experiences will outperform traditional ones in the next 5 years
72% of consumers expect restaurants to personalize their experience
48% of consumers say ‘attention to detail’ is important to their overall dining experience
81% of diners want their restaurant experience to be quick and hassle-free
50% of customers say they are less likely to dine at a restaurant with a messy or unclean environment
79% of customers would recommend a restaurant if they had a positive experience
45% of consumers feel that digital menus improve their overall dining experience
74% of diners want restaurants to offer allergy and dietary options clearly on menus
66% of restaurant managers think that customer feedback systems help improve service quality
61% of customers say that wait times affect their perception of service quality
53% of restaurant operators say offering online reservations has improved customer satisfaction
63% of customers cite wait staff attitude as crucial to their overall satisfaction
88% of customers say that restaurant cleanliness impacts their overall impression
54% of restaurant customers want menu options to be more detailed and descriptive
71% of diners consider promptness of service a key factor in their overall experience
67% of restaurant customers read online reviews before making a dining decision
62% of customers say that modern technology, like tablets at tables, enhances their dining experience
79% of consumers expect restaurants to have a strong online presence, including menus and reviews
54% of consumers state that food presentation significantly impacts their dining satisfaction
77% of guests say that the ambiance and atmosphere are critical to their restaurant experience
46% of customers say that a personalized greeting can enhance their dining experience
63% of diners look for sustainable and eco-friendly practices when choosing where to eat
76% of diners say pre-ordering online saves them time, enhancing their dining experience
55% of consumers want restaurant menus to include allergen information clearly
48% of restaurant staff say that effective communication reduces errors and improves customer satisfaction
66% of diners report that interactive dining experiences, like chef’s tables or open kitchens, improve their overall experience
77% of restaurant reviews online are positive when customers experience attentive service
85% of customers say that restaurant staff smiling and greeting them warmly influences their perception
68% of consumers say that consistent service quality is essential to a positive experience
69% of restaurant operators believe that check-back service (checking on diners during their meal) enhances customer satisfaction
60% of online reviews mention friendly staff as a key factor in customer experience
74% of consumers are influenced by good presentation of digital menus, such as high-quality images and easy navigation
89% of guests say that a warm and welcoming atmosphere enhances their overall experience
78% of diners believe good lighting and interior design improve their overall experience
53% of customers say that speed of order fulfillment impacts their satisfaction
69% of diners place importance on the availability of vegetarian and vegan options
46% of diners prefer restaurants that provide nutritional information for menu items
88% of customers say that quick resolution of complaints improves their overall perception
77% of restaurant staff feel that upselling techniques, when done correctly, enhance customer experience
62% of restaurant owners believe digital signage effectively enhances customer experience
68% of restaurant guests consider clean restrooms an essential part of their overall experience
79% of diners rate the availability of convenient parking highly in their experience
66% of restaurant managers feel that investing in staff development leads to better customer experience
49% of guests prefer restaurants that use environmentally sustainable ingredients
45% of consumers rate eco-conscious packaging as important in their choice of restaurant
67% of diners believe that restaurant staff attitude and professionalism directly impact their dining satisfaction
69% of guests say that options for customizing their dishes improve their overall satisfaction
77% of restaurant workers believe that multitasking and efficiency training boost customer experience
83% of consumers believe that transparent pricing and no hidden fees elevate their restaurant experience
54% of online review mentions about cleanliness correlate with overall satisfaction ratings
55% of diners prefer menus that include calorie counts and nutritional info
66% of restaurant managers believe that implementing AI-driven solutions can enhance the customer experience
68% of restaurant owners say that maintaining high levels of hygiene and cleanliness is a top priority for customer satisfaction
52% of consumers prefer menus that offer detailed allergen and ingredient information
74% of customers say their overall dining experience is improved by attentive and friendly staff
82% of restaurant managers report that online reservation platforms increase booking efficiency and customer satisfaction
70% of restaurant staff believe that ongoing training in soft skills improves guest interactions
58% of diners prefer that their dietary restrictions be actively accommodated and highlighted on menus
63% of customers state that restaurant ambiance, including music and lighting, affects their overall satisfaction
89% of consumers value transparency about ingredient sourcing and food origins, influencing their dining choices
77% of restaurant guests say that clear signage and easy navigation within the restaurant improve their experience
54% of consumers seek out restaurants with visible health and safety measures, especially post-pandemic

Customer Expectations and Satisfaction Interpretation

In an industry where nearly nine out of ten customers crave cleanliness and transparency but expect swift, personalized service delivered through savvy digital tools, it's clear that restaurants must serve up both impeccable hygiene and tailored experiences if they want to keep guests coming back—and leaving positive reviews.

Customer Preferences and Loyalty

43% of restaurant customers prefer ordering via mobile apps for convenience
59% of consumers are more likely to recommend a restaurant with excellent customer service
44% of diners say they are influenced by online reviews when choosing a restaurant
89% of consumers have stopped dining at a restaurant due to poor customer service
80% of customers say that staff knowledge about menu items influences their overall experience
60% of diners are more likely to return to a restaurant that offers loyalty programs and personalized deals
33% of restaurant revenue is generated from repeat customers
68% of consumers state that social media influences their choice of restaurants
85% of customers prefer contactless payment options in restaurants
72% of restaurants report an increase in customer satisfaction after implementing staff training programs
69% of consumers check online menus before visiting a restaurant
58% of restaurant staff believe that customer experience is directly linked to employee morale and training
40% of consumers say they are likely to share their dining experience on social media if it was exceptional
90% of diners are more likely to revisit a restaurant if they receive personalized service
47% of consumers prefer to place orders via mobile apps rather than in person
75% of restaurant managers believe that training in customer service improves repeat business
82% of consumers say they are more loyal to brands that personalize their experience
49% of consumers are influenced by restaurant ambiance and decor
58% of diners prefer to receive their bills electronically, avoiding paper receipts
61% of diners use restaurant loyalty apps to earn rewards and discounts, improving their experience
53% of diners prefer to order via contactless payments for convenience and safety
49% of diners say that being recognized by staff makes them more likely to return
82% of diners say that environmentally sustainable practices influence their dining choices
45% of restaurant owners report that integrating customer feedback into operations has led to higher satisfaction scores
50% of customers are more likely to dine at restaurants that display awards and recognitions visibly
65% of restaurant operators see a direct link between employee training and customer retention
83% of consumers view digital loyalty programs as a way to enhance their experience
60% of restaurant staff say that recognizing regular customers improves service quality
73% of online reviews mention excellent customer service as influencing their decision
55% of diners seek out restaurants with eco-friendly packaging options
54% of customers say they enjoy events or themed nights at restaurants, enhancing their experience
63% of customers prefer to receive personalized meal suggestions based on their preferences
85% of restaurants reported increased revenue after implementing customer feedback systems
59% of diners say that clear and attractive menu displays improve their ordering experience
53% of consumers want their restaurant check-in or reservation confirmations to include personalized messages
82% of customers say that consistent staff behavior positively influences their overall experience
58% of diners prefer contactless ordering methods over traditional menus
70% of restaurant managers think that using customer satisfaction surveys helps improve service quality
62% of diners report that environmentally friendly practices influence their overall perception of the restaurant
75% of restaurant staff feel training in cultural sensitivity improves guest satisfaction
80% of customers are more likely to return to restaurants that recognize their special occasions, such as birthdays or anniversaries
72% of consumers say that the quality and presentation of digital menus impact their dining choices
45% of customers seek out restaurants that support local farms and sustainable sourcing
83% of respondents believe a visually appealing restaurant environment significantly improves their dining experience
61% of diners feel that receiving personalized greetings increases their likelihood of returning
77% of restaurant guests are more engaged when digital ordering options are integrated seamlessly into their experience
65% of diners appreciate being able to customize their meals, increasing satisfaction and loyalty
55% of restaurant operators report increased revenue after adopting digital menu systems
50% of consumers believe that showing sustainability initiatives publicly influences their dining choices
69% of diners prefer to use mobile payment or digital wallet options when paying, outpacing cash transactions
45% of customers find that creative and themed dining nights enhance their overall experience
68% of diners report that eco-friendly packaging influences their decision to dine at certain establishments
61% of customers say that exclusive deals and offers on social media increase their engagement and satisfaction
73% of diners consider quick and friendly service as the most important aspect of their experience
83% of restaurant managers believe that using data analytics to understand customer preferences enhances service quality
46% of diners say that they are more likely to order from a restaurant with a dynamic, engaging digital presence

Customer Preferences and Loyalty Interpretation

In an era where 90% of diners crave personalized service and 83% rely on digital impressions, it’s clear that blending tech-savvy convenience with exceptional human touch remains the recipe for restaurant success—because even in the digital age, a smile (or a well-trained staff) still leaves a lasting impression.

Food Quality and Service Experience

70% of diners say that food quality and customer service are equally important to them

Food Quality and Service Experience Interpretation

With 70% of diners valuing food quality and customer service equally, restaurants ignoring the harmony between the two are only serving up mediocrity in a competitive market.

Marketing and Engagement Strategies

83% of restaurant managers believe that social media marketing positively impacts customer experience
72% of consumers use social media to share their dining experiences, influencing peer decisions
74% of diners are more likely to visit a restaurant if they see active engagement from the restaurant on social media
61% of restaurant owners are investing more in digital marketing channels to enhance customer experience
49% of consumers say engaging digital content, such as videos and photos, enhances their experience before visiting a restaurant
59% of diners have been influenced by virtual tours of restaurants online

Marketing and Engagement Strategies Interpretation

With nearly eight in ten restaurant managers recognizing social media's role in boosting customer experience and over half of diners influenced by digital content and virtual tours, it's clear that in today's dining landscape, a well-curated online presence isn't just optional—it's the secret ingredient for turning browsers into loyal patrons.

Service Efficiency and Speed

76% of diners say they would visit a restaurant more often if it provided faster service
39% of restaurant diners have used virtual assistants or chatbots for ordering
69% of restaurant operators plan to increase investment in digital technology in the next year
57% of diners have abandoned an order or left a restaurant due to slow service

Service Efficiency and Speed Interpretation

With 76% of diners craving faster service and 57% abandoning orders over delays, it's clear that embracing digital tools—like chatbots and smarter tech—could turn slow service from a restaurant's downfall into a competitive advantage.