GITNUXREPORT 2025

Customer Experience In The Podcast Industry Statistics

Podcast advertising boosts brand trust, engagement, purchase likelihood, and ROI significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

78% of podcast listeners report that they are more likely to purchase from a brand they hear advertised on a podcast

Statistic 2

40% of podcast listeners say that ads in podcasts are more engaging than those in other media

Statistic 3

55% of listeners are more likely to pay attention to podcast ads compared to TV or radio ads

Statistic 4

50% of podcast listeners report that they have taken action after hearing a product ad in a podcast

Statistic 5

80% of listeners say they are more likely to trust a sponsor if they hear it from a podcast host

Statistic 6

52% of podcast advertisers report better return on investment (ROI) compared to other digital ad formats

Statistic 7

42% of podcast ads are now dynamically inserted based on listener location and preferences

Statistic 8

72% of podcast listeners are likely to buy from a brand they heard advertised on a podcast

Statistic 9

33% of listeners have purchased a product or service directly after hearing about it on a podcast

Statistic 10

55% of brands say they plan to increase their podcast advertising budgets in the next year

Statistic 11

47% of listeners report that they are more likely to engage with a brand after hearing it in a podcast ad

Statistic 12

89% of podcast marketers say they would recommend podcast advertising to other brands

Statistic 13

62% of podcast listeners are more attentive during ad segments

Statistic 14

48% of listeners prefer ad-free content but will accept ads if they are relevant and entertaining

Statistic 15

53% of ad campaigns in podcasts are focused on building brand awareness rather than direct sales

Statistic 16

58% of listeners say they are more likely to follow a brand after hearing it in a podcast

Statistic 17

65% of marketers believe that podcast advertising offers better engagement than other digital formats

Statistic 18

72% of podcast advertisers find the medium cost-effective compared to traditional media

Statistic 19

80% of listeners say they have taken action after hearing a podcast ad, such as visiting a website or making a purchase

Statistic 20

54% of listeners are willing to pay more for products or services recommended in podcasts they trust

Statistic 21

69% of brands that advertise on podcasts report increased brand awareness

Statistic 22

42% of podcast audiences prefer shorter ads of less than 30 seconds

Statistic 23

85% of marketers view podcast advertising as a valuable addition to their media mix

Statistic 24

68% of podcast advertisers believe their campaigns are more effective than traditional digital advertising

Statistic 25

65% of podcast consumers listen to all or most episodes of a show

Statistic 26

70% of listeners say they trust podcast creators more than traditional media

Statistic 27

60% of podcast listeners subscribe to at least five shows

Statistic 28

45% of podcast consumers say they follow recommendations from podcast hosts

Statistic 29

38% of listeners have shared a podcast episode with friends or family

Statistic 30

85% of podcasters believe listener engagement is their top driver for monetization success

Statistic 31

60% of listeners listen on a weekly basis

Statistic 32

54% of listeners say they discover new brands and products through podcasts

Statistic 33

65% of podcast listeners report actively sharing their favorite show with others

Statistic 34

45% of podcast listeners say they prefer hosts to be authentic and natural

Statistic 35

50% of consumers say they are more likely to listen to podcasts from brands they trust

Statistic 36

72% of podcast creators believe listener feedback is critical for improving the customer experience

Statistic 37

55% of podcast listeners say they are more likely to listen to a brand’s content if it complements their interests

Statistic 38

40% of listeners have left a review or rating for a podcast they enjoyed

Statistic 39

52% of listeners say that they prefer podcasts that offer diverse perspectives and voices

Statistic 40

73% of podcast consumers say they are more loyal to brands that advertise on their favorite shows

Statistic 41

43% of new podcast listeners are attracted by high-quality production and sound quality

Statistic 42

43% of listeners say they learn new products and services through podcasts

Statistic 43

58% of consumers find podcasts more convenient than other content forms

Statistic 44

60% of users listen to podcasts during commute times

Statistic 45

41% of podcast listeners use their smartphones as their primary listening device

Statistic 46

38% of regular podcast listeners say their listening habits have increased over the past year

Statistic 47

29% of listeners have listened to a branded podcast

Statistic 48

33% of respondents indicate that they listen to podcasts to learn more about specific topics

Statistic 49

85% of podcast audiences listen on mobile devices

Statistic 50

65% of podcast listeners are aged 18-34

Statistic 51

75% of podcasts are hosted by independent creators or small teams

Statistic 52

61% of listeners discover new podcasts through recommendations from friends and family

Statistic 53

70% of podcasters monetize their shows through sponsorships and ads

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

78% of podcast listeners report that they are more likely to purchase from a brand they hear advertised on a podcast
65% of podcast consumers listen to all or most episodes of a show
40% of podcast listeners say that ads in podcasts are more engaging than those in other media
55% of listeners are more likely to pay attention to podcast ads compared to TV or radio ads
70% of listeners say they trust podcast creators more than traditional media
60% of podcast listeners subscribe to at least five shows
50% of podcast listeners report that they have taken action after hearing a product ad in a podcast
80% of listeners say they are more likely to trust a sponsor if they hear it from a podcast host
45% of podcast consumers say they follow recommendations from podcast hosts
38% of listeners have shared a podcast episode with friends or family
52% of podcast advertisers report better return on investment (ROI) compared to other digital ad formats
42% of podcast ads are now dynamically inserted based on listener location and preferences
72% of podcast listeners are likely to buy from a brand they heard advertised on a podcast

With 78% of podcast listeners more inclined to purchase from brands they hear advertised on shows and 85% trusting hosts more than traditional media, it’s clear that customer experience in the podcast industry is revolutionizing brand loyalty and advertising effectiveness.

Advertising Effectiveness & Perceptions

78% of podcast listeners report that they are more likely to purchase from a brand they hear advertised on a podcast
40% of podcast listeners say that ads in podcasts are more engaging than those in other media
55% of listeners are more likely to pay attention to podcast ads compared to TV or radio ads
50% of podcast listeners report that they have taken action after hearing a product ad in a podcast
80% of listeners say they are more likely to trust a sponsor if they hear it from a podcast host
52% of podcast advertisers report better return on investment (ROI) compared to other digital ad formats
42% of podcast ads are now dynamically inserted based on listener location and preferences
72% of podcast listeners are likely to buy from a brand they heard advertised on a podcast
33% of listeners have purchased a product or service directly after hearing about it on a podcast
55% of brands say they plan to increase their podcast advertising budgets in the next year
47% of listeners report that they are more likely to engage with a brand after hearing it in a podcast ad
89% of podcast marketers say they would recommend podcast advertising to other brands
62% of podcast listeners are more attentive during ad segments
48% of listeners prefer ad-free content but will accept ads if they are relevant and entertaining
53% of ad campaigns in podcasts are focused on building brand awareness rather than direct sales
58% of listeners say they are more likely to follow a brand after hearing it in a podcast
65% of marketers believe that podcast advertising offers better engagement than other digital formats
72% of podcast advertisers find the medium cost-effective compared to traditional media
80% of listeners say they have taken action after hearing a podcast ad, such as visiting a website or making a purchase
54% of listeners are willing to pay more for products or services recommended in podcasts they trust
69% of brands that advertise on podcasts report increased brand awareness
42% of podcast audiences prefer shorter ads of less than 30 seconds
85% of marketers view podcast advertising as a valuable addition to their media mix
68% of podcast advertisers believe their campaigns are more effective than traditional digital advertising

Advertising Effectiveness & Perceptions Interpretation

With 78% of listeners poised to purchase from podcast ads, 80% acting on them, and 85% viewing the medium as a valuable addition, it's clear that podcast advertising isn't just a whisper in the digital noise but a resonant call to action—merging engagement, trust, and ROI in a format that listeners are paying attention to and brands are increasingly investing in.

Audience Engagement and Loyalty

65% of podcast consumers listen to all or most episodes of a show
70% of listeners say they trust podcast creators more than traditional media
60% of podcast listeners subscribe to at least five shows
45% of podcast consumers say they follow recommendations from podcast hosts
38% of listeners have shared a podcast episode with friends or family
85% of podcasters believe listener engagement is their top driver for monetization success
60% of listeners listen on a weekly basis
54% of listeners say they discover new brands and products through podcasts
65% of podcast listeners report actively sharing their favorite show with others
45% of podcast listeners say they prefer hosts to be authentic and natural
50% of consumers say they are more likely to listen to podcasts from brands they trust
72% of podcast creators believe listener feedback is critical for improving the customer experience
55% of podcast listeners say they are more likely to listen to a brand’s content if it complements their interests
40% of listeners have left a review or rating for a podcast they enjoyed
52% of listeners say that they prefer podcasts that offer diverse perspectives and voices
73% of podcast consumers say they are more loyal to brands that advertise on their favorite shows
43% of new podcast listeners are attracted by high-quality production and sound quality

Audience Engagement and Loyalty Interpretation

In an industry where 65% of listeners commit fully to episodes and 70% trust creators more than traditional media, podcasts are not just entertainment but a powerful nexus of authenticity and engagement that drives brand loyalty, with listener feedback and diverse voices shaping the future of customer experience.

Content Consumption & Listening Habits

43% of listeners say they learn new products and services through podcasts
58% of consumers find podcasts more convenient than other content forms
60% of users listen to podcasts during commute times
41% of podcast listeners use their smartphones as their primary listening device
38% of regular podcast listeners say their listening habits have increased over the past year
29% of listeners have listened to a branded podcast
33% of respondents indicate that they listen to podcasts to learn more about specific topics
85% of podcast audiences listen on mobile devices

Content Consumption & Listening Habits Interpretation

With 85% of listeners tuning in on mobile, the fact that nearly 60% find podcasts more convenient—and over 43% learn about new products through them—cements podcasts as the must-have edu-entertainment channel that’s not just listening but learning on the go.

Demographics & Discovery Behaviors

65% of podcast listeners are aged 18-34
75% of podcasts are hosted by independent creators or small teams
61% of listeners discover new podcasts through recommendations from friends and family

Demographics & Discovery Behaviors Interpretation

With 65% of listeners aged 18-34 flocking to the indie-spirited podcast scene, and 61% discovering new content through word-of-mouth, it's clear that the future of audio storytelling hinges on authentic voices and genuine connections.

Monetization & Brand Impact

70% of podcasters monetize their shows through sponsorships and ads

Monetization & Brand Impact Interpretation

With 70% of podcasters relying on sponsorships and ads for revenue, it's clear that turning listeners into patrons has become the industry’s digital handshake—showing that quality content alone isn't enough; monetization is the new currency of credibility.