GITNUXREPORT 2025

Customer Experience In The Packaging Industry Statistics

Consumers value sustainable, personalized, innovative packaging influencing loyalty decisions.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

85% of consumers are willing to pay more for better customer experience in packaging

Statistic 2

73% of buyers say packaging influences their purchasing decision

Statistic 3

65% of customers prefer sustainable packaging options

Statistic 4

80% of consumers have abandoned a purchase due to poor packaging

Statistic 5

70% of shoppers consider packaging as part of the product’s value proposition

Statistic 6

78% of online shoppers say packaging quality impacts their satisfaction

Statistic 7

83% of consumers say packaging influences their online purchasing decisions

Statistic 8

69% of consumers consider packaging design before making a purchase

Statistic 9

63% of brands have increased their packaging investment to improve customer experience

Statistic 10

88% of shoppers say clear labeling and easy-to-open packaging enhance their experience

Statistic 11

57% of consumers are more likely to buy from brands with personalized and branded packaging

Statistic 12

80% of consumers feel that packaging that reflects their personal identity enhances brand loyalty

Statistic 13

62% of shoppers feel more confident in their purchase when packaging includes detailed product information

Statistic 14

87% of consumers say packaging that ensures product freshness improves their overall experience

Statistic 15

77% of online buyers are influenced by environmental claims on packaging

Statistic 16

85% of brands increased their focus on customer feedback to improve packaging

Statistic 17

75% of customers prefer packaging with easy resealing capabilities

Statistic 18

63% of online shoppers are more likely to purchase from brands with innovative, eco-friendly packaging options

Statistic 19

84% of customers appreciate clear product instructions printed on packaging

Statistic 20

50% of consumers say sustainable packaging influences their loyalty more than discounts

Statistic 21

78% of consumers are more loyal to brands that use storytelling on packaging

Statistic 22

67% of customers consider durable packaging as a sign of quality

Statistic 23

58% of consumers prefer minimalist packaging design

Statistic 24

54% of consumers seek packaging that provides convenience, such as resealable designs, when shopping online

Statistic 25

76% of online shoppers are attracted to brands displaying sustainability certifications on packaging

Statistic 26

83% of consumers are more likely to purchase from brands with transparent supply chain packaging information

Statistic 27

65% of customers prefer packaging that highlights product origin and ethical sourcing

Statistic 28

60% of shoppers expect packaging to be fingerprint and smudge resistant for easier handling

Statistic 29

68% of customers feel happier with brands that offer packaging discounts or reusable incentives

Statistic 30

72% of consumers value packaging that includes QR codes for additional product information

Statistic 31

67% of consumers seek packaging with embedded brand messaging or storytelling

Statistic 32

58% of customers believe that packaging that offers multiple uses creates better customer engagement

Statistic 33

54% of customers perceive brands with innovative packaging as more modern

Statistic 34

90% of consumers believe innovative packaging can improve product safety during shipping

Statistic 35

65% of brands report an increase in customer satisfaction after redesigning their packaging

Statistic 36

59% of customers say innovative packaging helps them better understand product usage

Statistic 37

89% of customers believe that innovative packaging can reduce product damage during shipping

Statistic 38

60% of consumers want eco-friendly packaging that is easy to recycle

Statistic 39

66% of customers expect brands to use biodegradable packaging by 2025

Statistic 40

79% of consumers are influenced by sustainable packaging in their purchase decisions

Statistic 41

81% of online shoppers place high importance on eco-conscious packaging

Statistic 42

69% of customers prefer packaging made from recyclable materials

Statistic 43

72% of consumers expect brands to use minimalistic design in eco-friendly packaging

Statistic 44

68% of consumers feel satisfied when packaging includes reusable or refillable features

Statistic 45

81% of online shoppers trust brands that clearly communicate packaging sustainability efforts

Statistic 46

82% of consumers see eco-friendly packaging as a key factor in brand perception

Statistic 47

79% of brands believe sustainable packaging enhances customer loyalty

Statistic 48

73% of consumers prefer packaging that can be easily recycled or composted

Statistic 49

50% of consumers are more likely to repurchase from brands with personalized packaging

Statistic 50

92% of customers say unboxing experience influences brand perception

Statistic 51

58% of consumers are more loyal to brands that provide consistent unboxing experiences

Statistic 52

72% of customers report that personalized packaging increases their likelihood to recommend a brand

Statistic 53

74% of consumers share unboxing videos on social media, increasing brand exposure

Statistic 54

74% of consumers say the unboxing experience impacts their perception of a product's luxury status

Statistic 55

69% of brands have increased packaging investments to improve customer experience

Statistic 56

61% of consumers appreciate packaging that incorporates augmented reality features

Statistic 57

70% of consumers are willing to share their unboxing experiences on social media if the packaging offers a unique experience

Statistic 58

80% of online shoppers prioritize packaging that provides a premium unboxing experience

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Sources

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Key Highlights

85% of consumers are willing to pay more for better customer experience in packaging
73% of buyers say packaging influences their purchasing decision
65% of customers prefer sustainable packaging options
50% of consumers are more likely to repurchase from brands with personalized packaging
92% of customers say unboxing experience influences brand perception
80% of consumers have abandoned a purchase due to poor packaging
70% of shoppers consider packaging as part of the product’s value proposition
60% of consumers want eco-friendly packaging that is easy to recycle
54% of customers perceive brands with innovative packaging as more modern
78% of online shoppers say packaging quality impacts their satisfaction
83% of consumers say packaging influences their online purchasing decisions
66% of customers expect brands to use biodegradable packaging by 2025
58% of consumers are more loyal to brands that provide consistent unboxing experiences

Did you know that a staggering 85% of consumers are willing to pay more for packaging that elevates their experience, highlighting the powerful role innovative and sustainable packaging plays in shaping brand loyalty and purchase decisions?

Consumer Preferences and Purchasing Decisions

85% of consumers are willing to pay more for better customer experience in packaging
73% of buyers say packaging influences their purchasing decision
65% of customers prefer sustainable packaging options
80% of consumers have abandoned a purchase due to poor packaging
70% of shoppers consider packaging as part of the product’s value proposition
78% of online shoppers say packaging quality impacts their satisfaction
83% of consumers say packaging influences their online purchasing decisions
69% of consumers consider packaging design before making a purchase
63% of brands have increased their packaging investment to improve customer experience
88% of shoppers say clear labeling and easy-to-open packaging enhance their experience
57% of consumers are more likely to buy from brands with personalized and branded packaging
80% of consumers feel that packaging that reflects their personal identity enhances brand loyalty
62% of shoppers feel more confident in their purchase when packaging includes detailed product information
87% of consumers say packaging that ensures product freshness improves their overall experience
77% of online buyers are influenced by environmental claims on packaging
85% of brands increased their focus on customer feedback to improve packaging
75% of customers prefer packaging with easy resealing capabilities
63% of online shoppers are more likely to purchase from brands with innovative, eco-friendly packaging options
84% of customers appreciate clear product instructions printed on packaging
50% of consumers say sustainable packaging influences their loyalty more than discounts
78% of consumers are more loyal to brands that use storytelling on packaging
67% of customers consider durable packaging as a sign of quality
58% of consumers prefer minimalist packaging design
54% of consumers seek packaging that provides convenience, such as resealable designs, when shopping online
76% of online shoppers are attracted to brands displaying sustainability certifications on packaging
83% of consumers are more likely to purchase from brands with transparent supply chain packaging information
65% of customers prefer packaging that highlights product origin and ethical sourcing
60% of shoppers expect packaging to be fingerprint and smudge resistant for easier handling
68% of customers feel happier with brands that offer packaging discounts or reusable incentives
72% of consumers value packaging that includes QR codes for additional product information
67% of consumers seek packaging with embedded brand messaging or storytelling
58% of customers believe that packaging that offers multiple uses creates better customer engagement

Consumer Preferences and Purchasing Decisions Interpretation

In an era where nearly nine out of ten consumers say packaging influences their purchase decisions and over half prioritize sustainability and personalization, savvy brands realize that investing in innovative, eco-friendly, and thoughtfully designed packaging isn't just about aesthetics—it's a strategic move to elevate customer experience, build loyalty, and ultimately drive sales.

Packaging Design and Innovation

54% of customers perceive brands with innovative packaging as more modern
90% of consumers believe innovative packaging can improve product safety during shipping
65% of brands report an increase in customer satisfaction after redesigning their packaging
59% of customers say innovative packaging helps them better understand product usage
89% of customers believe that innovative packaging can reduce product damage during shipping

Packaging Design and Innovation Interpretation

With nearly all consumers recognizing the safety and clarity benefits of innovative packaging, brands that ignore this modern revolution risk not only damage during shipping but also losing the loyalty of a savvy, satisfaction-driven market.

Sustainability and Eco-Friendly Packaging

60% of consumers want eco-friendly packaging that is easy to recycle
66% of customers expect brands to use biodegradable packaging by 2025
79% of consumers are influenced by sustainable packaging in their purchase decisions
81% of online shoppers place high importance on eco-conscious packaging
69% of customers prefer packaging made from recyclable materials
72% of consumers expect brands to use minimalistic design in eco-friendly packaging
68% of consumers feel satisfied when packaging includes reusable or refillable features
81% of online shoppers trust brands that clearly communicate packaging sustainability efforts
82% of consumers see eco-friendly packaging as a key factor in brand perception
79% of brands believe sustainable packaging enhances customer loyalty
73% of consumers prefer packaging that can be easily recycled or composted

Sustainability and Eco-Friendly Packaging Interpretation

With over 80% of consumers valuing eco-friendly, recyclable, and reusable packaging, brands ignoring sustainability not only risk alienating environmentally-conscious shoppers but also missing out on a loyalty-driven market where transparent green efforts become the new currency of trust.

Unboxing Experience and Brand Loyalty

50% of consumers are more likely to repurchase from brands with personalized packaging
92% of customers say unboxing experience influences brand perception
58% of consumers are more loyal to brands that provide consistent unboxing experiences
72% of customers report that personalized packaging increases their likelihood to recommend a brand
74% of consumers share unboxing videos on social media, increasing brand exposure
74% of consumers say the unboxing experience impacts their perception of a product's luxury status
69% of brands have increased packaging investments to improve customer experience
61% of consumers appreciate packaging that incorporates augmented reality features
70% of consumers are willing to share their unboxing experiences on social media if the packaging offers a unique experience
80% of online shoppers prioritize packaging that provides a premium unboxing experience

Unboxing Experience and Brand Loyalty Interpretation

In an era where unboxing has become a digital spectacle, investing in personalized, immersive packaging isn't just about aesthetics—it's about turning every box into a brand ambassador that crafts loyalty, sparks social sharing, and elevates perceived luxury, proving that in the packaging industry, experiences truly sell.