GITNUXREPORT 2025

Customer Experience In The Liquor Industry Statistics

Customer experience drives loyalty, personalization, digital engagement, and sustainable practices.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

88% of liquor brands plan to expand their digital engagement efforts in the next year

Statistic 2

46% of liquor sales are influenced by social media marketing campaigns

Statistic 3

80% of liquor brands plan to increase investment in digital content over the next two years

Statistic 4

73% of brands use influencer marketing to enhance customer engagement in the liquor industry

Statistic 5

37% of liquor consumers prefer brands that provide interactive digital content

Statistic 6

54% of consumers prefer brands that offer loyalty programs

Statistic 7

67% of liquor purchasers read online reviews before making a purchase

Statistic 8

44% of liquor consumers follow brands on social media for exclusive offers and updates

Statistic 9

31% of liquor consumers participate in branded events or tastings regularly

Statistic 10

41% of customers prefer purchasing liquor from local or small-scale brands

Statistic 11

69% of liquor consumers expect brands to have sustainable and eco-friendly practices

Statistic 12

35% of liquor buyers use subscription services for regular purchases

Statistic 13

57% of consumers find that branded packaging influences their purchase decision in liquor industry

Statistic 14

65% of consumers are likely to buy from a liquor brand that offers educational content about spirits and cocktails

Statistic 15

74% of liquor consumers have increased online research about products before visiting a store

Statistic 16

49% of customers would switch to a brand offering better customer service

Statistic 17

69% of liquor consumers actively seek out new products after exposure to online advertisements

Statistic 18

59% of liquor customers prefer to receive exclusive offers via email

Statistic 19

39% of liquor consumers are influenced by online reviews when choosing a new brand

Statistic 20

62% of shoppers are influenced by the sustainability practices of liquor brands

Statistic 21

65% of millennials and Gen Z prefer to purchase liquor through social media platforms directly

Statistic 22

42% of customers prefer to see eco-friendly packaging options when shopping for liquor

Statistic 23

61% of liquor stores report that digital reviews and ratings have significantly influenced their sales strategies

Statistic 24

55% of consumers prefer to filter products online by sustainability certifications

Statistic 25

69% of liquor customers are more likely to purchase from brands with a strong social responsibility reputation

Statistic 26

50% of consumers have switched to a different liquor brand due to poor customer service

Statistic 27

78% of consumers say that their experience with a liquor brand influences their purchasing decisions

Statistic 28

65% of customers prefer brands that offer personalized experiences in the liquor industry

Statistic 29

52% of liquor brands have increased their investment in customer experience initiatives since 2020

Statistic 30

42% of customers are more likely to purchase from a liquor brand that offers virtual tastings

Statistic 31

70% of millennials and Gen Z consumers consider their experience with liquor brands as a key factor in brand loyalty

Statistic 32

63% of customers are willing to pay a premium for a superior shopping experience in liquor stores

Statistic 33

55% of liquor customers use mobile apps to research products before purchasing

Statistic 34

48% of consumers cite ease of online purchasing as a critical factor in choosing a liquor brand

Statistic 35

82% of customers leave a liquor website if they encounter poor user experience

Statistic 36

76% of liquor stores reported an increase in customer satisfaction after implementing digital signage and interactive displays

Statistic 37

60% of customers say they are more likely to return to a liquor store with a relaxed, welcoming atmosphere

Statistic 38

72% of liquor store managers believe that a streamlined checkout process enhances customer satisfaction

Statistic 39

80% of customers prefer to receive personalized recommendations from staff

Statistic 40

58% of consumers prefer brands that offer real-time inventory updates

Statistic 41

77% of consumers report that their overall experience with a liquor brand affects their likelihood to recommend that brand

Statistic 42

33% of liquor companies utilize augmented reality to enhance customer engagement

Statistic 43

64% of consumers are more likely to buy from a liquor brand with easy-to-navigate websites

Statistic 44

68% of consumers find that a personalized shopping experience increases their loyalty to a liquor brand

Statistic 45

74% of liquor industry professionals see improved customer retention as a direct result of enhanced customer experience initiatives

Statistic 46

50% of customers have abandoned a purchase in a liquor store due to long checkout lines

Statistic 47

77% of customers are more likely to purchase again if they receive follow-up communication after their initial purchase

Statistic 48

66% of liquor brands report increased sales after adopting customer feedback programs

Statistic 49

45% of consumers say that a memorable sensory experience (taste, smell, presentation) affects their loyalty to a liquor brand

Statistic 50

70% of consumers are willing to participate in brand-sponsored events for exclusive access or rewards

Statistic 51

78% of consumers prefer brands that provide transparent information about ingredients and sourcing

Statistic 52

83% of customers say a seamless online-to-in-store experience encourages repeat business

Statistic 53

53% of consumers say they are more loyal to brands that respond promptly to their inquiries

Statistic 54

66% of liquor consumers are interested in virtual reality experiences related to their favorite brands

Statistic 55

49% of consumers say they would participate in online polls or surveys if offered by liquor brands for exclusive perks

Statistic 56

60% of liquor consumers prefer to see interactive videos about products before purchasing

Statistic 57

77% of customers say personalized emails increase their likelihood of making a purchase in liquor stores

Statistic 58

53% of liquor store owners believe that implementing mobile payment solutions has improved customer experience

Statistic 59

41% of consumers are more likely to share their positive experiences online if prompted

Statistic 60

74% of customers feel that personalized promotions influence their decision-making in liquor shopping

Statistic 61

58% of liquor brands use AI tools to analyze customer feedback and improve services

Statistic 62

64% of liquor brands are investing more in data analytics to understand customer preferences

Statistic 63

89% of liquor consumers say that knowledgeable staff improve their overall experience

Statistic 64

54% of liquor stores increased their revenue by implementing staff training focused on customer experience

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Sources

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Key Highlights

78% of consumers say that their experience with a liquor brand influences their purchasing decisions
65% of customers prefer brands that offer personalized experiences in the liquor industry
52% of liquor brands have increased their investment in customer experience initiatives since 2020
89% of liquor consumers say that knowledgeable staff improve their overall experience
42% of customers are more likely to purchase from a liquor brand that offers virtual tastings
37% of liquor consumers prefer brands that provide interactive digital content
70% of millennials and Gen Z consumers consider their experience with liquor brands as a key factor in brand loyalty
63% of customers are willing to pay a premium for a superior shopping experience in liquor stores
55% of liquor customers use mobile apps to research products before purchasing
48% of consumers cite ease of online purchasing as a critical factor in choosing a liquor brand
82% of customers leave a liquor website if they encounter poor user experience
76% of liquor stores reported an increase in customer satisfaction after implementing digital signage and interactive displays
54% of consumers prefer brands that offer loyalty programs

In an industry where 78% of consumers say their experience influences purchase decisions, liquor brands are turning to personalized, digital, and immersive experiences to foster loyalty and boost sales.

Brand and Marketing Investments

88% of liquor brands plan to expand their digital engagement efforts in the next year
46% of liquor sales are influenced by social media marketing campaigns
80% of liquor brands plan to increase investment in digital content over the next two years
73% of brands use influencer marketing to enhance customer engagement in the liquor industry

Brand and Marketing Investments Interpretation

With nearly nine out of ten liquor brands poised to boost their digital and social media presence, the industry is clearly toasting to a future where brand engagement is as spirited online as it is in the bottle.

Consumer Behavior and Switching Trends

37% of liquor consumers prefer brands that provide interactive digital content
54% of consumers prefer brands that offer loyalty programs
67% of liquor purchasers read online reviews before making a purchase
44% of liquor consumers follow brands on social media for exclusive offers and updates
31% of liquor consumers participate in branded events or tastings regularly
41% of customers prefer purchasing liquor from local or small-scale brands
69% of liquor consumers expect brands to have sustainable and eco-friendly practices
35% of liquor buyers use subscription services for regular purchases
57% of consumers find that branded packaging influences their purchase decision in liquor industry
65% of consumers are likely to buy from a liquor brand that offers educational content about spirits and cocktails
74% of liquor consumers have increased online research about products before visiting a store
49% of customers would switch to a brand offering better customer service
69% of liquor consumers actively seek out new products after exposure to online advertisements
59% of liquor customers prefer to receive exclusive offers via email
39% of liquor consumers are influenced by online reviews when choosing a new brand
62% of shoppers are influenced by the sustainability practices of liquor brands
65% of millennials and Gen Z prefer to purchase liquor through social media platforms directly
42% of customers prefer to see eco-friendly packaging options when shopping for liquor
61% of liquor stores report that digital reviews and ratings have significantly influenced their sales strategies
55% of consumers prefer to filter products online by sustainability certifications
69% of liquor customers are more likely to purchase from brands with a strong social responsibility reputation
50% of consumers have switched to a different liquor brand due to poor customer service

Consumer Behavior and Switching Trends Interpretation

In an industry where age-old recipes meet today's digital demands, over two-thirds of liquor consumers seek authentic brand stories, eco-friendly practices, and engaging online experiences—proving that in the bottle as in business, transparency and connectivity are the new spirited standards.

Customer Experience and Preferences

78% of consumers say that their experience with a liquor brand influences their purchasing decisions
65% of customers prefer brands that offer personalized experiences in the liquor industry
52% of liquor brands have increased their investment in customer experience initiatives since 2020
42% of customers are more likely to purchase from a liquor brand that offers virtual tastings
70% of millennials and Gen Z consumers consider their experience with liquor brands as a key factor in brand loyalty
63% of customers are willing to pay a premium for a superior shopping experience in liquor stores
55% of liquor customers use mobile apps to research products before purchasing
48% of consumers cite ease of online purchasing as a critical factor in choosing a liquor brand
82% of customers leave a liquor website if they encounter poor user experience
76% of liquor stores reported an increase in customer satisfaction after implementing digital signage and interactive displays
60% of customers say they are more likely to return to a liquor store with a relaxed, welcoming atmosphere
72% of liquor store managers believe that a streamlined checkout process enhances customer satisfaction
80% of customers prefer to receive personalized recommendations from staff
58% of consumers prefer brands that offer real-time inventory updates
77% of consumers report that their overall experience with a liquor brand affects their likelihood to recommend that brand
33% of liquor companies utilize augmented reality to enhance customer engagement
64% of consumers are more likely to buy from a liquor brand with easy-to-navigate websites
68% of consumers find that a personalized shopping experience increases their loyalty to a liquor brand
74% of liquor industry professionals see improved customer retention as a direct result of enhanced customer experience initiatives
50% of customers have abandoned a purchase in a liquor store due to long checkout lines
77% of customers are more likely to purchase again if they receive follow-up communication after their initial purchase
66% of liquor brands report increased sales after adopting customer feedback programs
45% of consumers say that a memorable sensory experience (taste, smell, presentation) affects their loyalty to a liquor brand
70% of consumers are willing to participate in brand-sponsored events for exclusive access or rewards
78% of consumers prefer brands that provide transparent information about ingredients and sourcing
83% of customers say a seamless online-to-in-store experience encourages repeat business
53% of consumers say they are more loyal to brands that respond promptly to their inquiries
66% of liquor consumers are interested in virtual reality experiences related to their favorite brands
49% of consumers say they would participate in online polls or surveys if offered by liquor brands for exclusive perks
60% of liquor consumers prefer to see interactive videos about products before purchasing
77% of customers say personalized emails increase their likelihood of making a purchase in liquor stores
53% of liquor store owners believe that implementing mobile payment solutions has improved customer experience
41% of consumers are more likely to share their positive experiences online if prompted

Customer Experience and Preferences Interpretation

In an industry where tradition often reigns, data reveals that nearly four out of five liquor consumers are swayed by personalized, seamless experiences—both virtual and in-store—proving that today, forgetting digital engagement could leave your brand high and dry in the ever-spirited quest for customer loyalty.

Data Utilization and Personalization

74% of customers feel that personalized promotions influence their decision-making in liquor shopping
58% of liquor brands use AI tools to analyze customer feedback and improve services
64% of liquor brands are investing more in data analytics to understand customer preferences

Data Utilization and Personalization Interpretation

With 74% of customers swayed by personalized promotions, 58% of brands harness AI insights, and 64% boost their data analytics, the liquor industry is rapidly shifting from a shot in the dark to a toast-worthy precision game—making your next drink not just sampled but strategically served.

Employee Knowledge and Customer Satisfaction

89% of liquor consumers say that knowledgeable staff improve their overall experience
54% of liquor stores increased their revenue by implementing staff training focused on customer experience

Employee Knowledge and Customer Satisfaction Interpretation

With 89% of consumers craving expert guidance and over half of stores boosting revenue through staff training, it's clear that in the liquor industry, knowledge isn’t just a virtue — it's the bartender’s best asset for pouring profits.