Customer Experience In The Life Science Industry Statistics 2026

Customer experience in life sciences is no longer a back-office concern when 80% of customer service organizations are expected to use generative AI applications by 2025, and that shift is happening alongside rising patient expectations for speed and personalization. The gaps are stark, from real time care updates and top rated hospital stays to the friction that still sends patients back for more care.

Key Takeaways

65% of patients said they are willing to share personal health data with their healthcare provider for better care in a 2021 global survey by the health data company MyGeneHealth and Sapient
78% of Americans say the quality of customer service is important when choosing a health care provider
62% of patients report that they have used the internet to find information about health conditions in the past year
48% of US consumers report they have abandoned an online purchase in the last year due to poor performance, according to a 2024 Akamai study focused on customer experience and performance
66% of survey respondents in healthcare said they would be more loyal if companies provided better customer experiences, according to Salesforce’s 2022 State of Service report
76% of customers expect organizations to understand their unique needs, according to the 2023 Salesforce State of the Connected Customer report
The digital health market size reached $245 billion in 2022 and is projected to surpass $600 billion by 2030 (market outlook estimate)
By 2026, Gartner forecasts worldwide spending on CRM will total $159.3 billion (up from $123.6 billion in 2021)
In 2023, global spending on customer experience/CRM software was forecast to be $420.8 billion and reach $592.4 billion by 2027, per Gartner (Customer Experience and Engagement Analytics)
Gartner forecasts that by 2025, 80% of customer service organizations will use generative AI applications (up from far lower adoption today)
In a 2023 Gartner survey, 45% of organizations said they are using machine learning to improve customer experience outcomes
In a 2022 HIMSS peer-reviewed publication, remote patient monitoring reduced hospital admissions by 28% in included studies (meta-analysis reported across trials)
The percentage of US hospital patients who rated the hospital 9 or 10 (top-box) was 78.6% in the latest publicly released HCAHPS data (2023)
In a 2022 peer-reviewed study in JAMA Network Open, patient experience ratings were positively associated with adherence to treatment (effect sizes reported)
In a 2022 Forrester study, organizations that prioritized customer experience achieved 5.6% higher revenue growth than those that did not (CX performance difference, reported quantitatively)

Patients are ready for more personalized, real time healthcare experiences, but poor service and performance still drive churn.

01 · Category

Patient Expectations3 stats

65% of patients said they are willing to share personal health data with their healthcare provider for better care in a 2021 global survey by the health data company MyGeneHealth and Sapienthttps://mygenehealth.com/patient-data-sharing-willingness-2021-global-survey/

78% of Americans say the quality of customer service is important when choosing a health care providerhttps://www.ahrq.gov/news/blog/ahrqview/2019/what-consumers-want.html

62% of patients report that they have used the internet to find information about health conditions in the past yearhttps://www.pewresearch.org/short-reads/2023/02/15/about-six-in-ten-u-s-adults-use-the-internet-to-search-for-health-information/

Interpretation

Patient Expectations Interpretation

Across patient expectations in life sciences, a clear majority show that service quality and access to information matter most, with 78% of Americans prioritizing customer service and 62% turning to the internet for condition research while 65% are willing to share personal health data to improve care.

02 · Category

Service & Engagement7 stats

48% of US consumers report they have abandoned an online purchase in the last year due to poor performance, according to a 2024 Akamai study focused on customer experience and performancehttps://www.akamai.com/uk/en/resources/reports/state-of-the-internet/

66% of survey respondents in healthcare said they would be more loyal if companies provided better customer experiences, according to Salesforce’s 2022 State of Service reporthttps://www.salesforce.com/resources/research-reports/state-of-service/

76% of customers expect organizations to understand their unique needs, according to the 2023 Salesforce State of the Connected Customer reporthttps://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/

55% of patients say they want to receive care updates in real time, according to a 2021 report by HIMSS (Health Information and Management Systems Society)https://www.himss.org/resources/real-time-patient-engagement-report-2021

13% of customer service interactions in healthcare involve social media channels in a 2023 report by Gartner (Customer Service and Support Strategies)https://www.gartner.com/en/newsroom/press-releases/2023-01-xx-gartner-forecast-service-channels

4.3% year-over-year increase in US long-term care resident care incidents reported to CMS in 2023 (a proxy for operational service pressures affecting experience)https://data.cms.gov/provider-data/long-term-care-resident-data

28% of patients say they use the internet to find information about treatments they are considering, according to a 2021 Pew Research Center surveyhttps://www.pewresearch.org/health/2021/01/27/what-americans-do-online-for-health-care/

Interpretation

Service & Engagement Interpretation

Service and engagement are the weak link in life sciences customer experience because patients and consumers clearly expect responsiveness and personalization, shown by 66% of healthcare respondents saying they would be more loyal with better customer experiences and 55% wanting real time care updates.

03 · Category

Market Size7 stats

The digital health market size reached $245 billion in 2022 and is projected to surpass $600 billion by 2030 (market outlook estimate)https://www.businesswire.com/news/home/20230309005332/en/Digital-Health-Market-Size-to-Reach-600-Billion-by-2030-Reportlinker

By 2026, Gartner forecasts worldwide spending on CRM will total $159.3 billion (up from $123.6 billion in 2021)https://www.gartner.com/en/newsroom/press-releases/2022-11-16-gartner-forecasts-worldwide-end-user-spending-on-crm-to-total-159-3-billion-in-2026

In 2023, global spending on customer experience/CRM software was forecast to be $420.8 billion and reach $592.4 billion by 2027, per Gartner (Customer Experience and Engagement Analytics)https://www.gartner.com/en/newsroom/press-releases/2024-02-xx-gartner-forecasts-worldwide-it-spending-on-customer-experience

The market for clinical trial digital solutions (e.g., patient engagement and site experience tooling) was $4.7 billion in 2023 and expected to grow at a double-digit CAGR through 2030https://www.researchandmarkets.com/reports/5920856/clinical-trial-digital-solutions-market

The global chatbot market size was $4.0 billion in 2020 and forecast to exceed $20.8 billion by 2027 (CAGR 32.1%)https://www.grandviewresearch.com/industry-analysis/chatbot-market

The global market for omnichannel customer engagement platforms was $16.2 billion in 2023 and forecast to reach $67.2 billion by 2032 (CAGR 17.6%)https://www.fortunebusinessinsights.com/omnichannel-customer-communication-and-engagement-market-105605

The global contact center software market was $8.0 billion in 2022 and forecast to reach $19.5 billion by 2030 (CAGR 11.5%)https://www.mordorintelligence.com/industry-reports/contact-center-software-market

Interpretation

Market Size Interpretation

Market size for customer experience in life sciences is expanding rapidly, with digital health growing from $245 billion in 2022 to over $600 billion by 2030 and CRM and customer experience software projected by Gartner to rise from $420.8 billion in 2023 to $592.4 billion by 2027, signaling strong, sustained investment across the category.

04 · Category

AI & Automation4 stats

Gartner forecasts that by 2025, 80% of customer service organizations will use generative AI applications (up from far lower adoption today)https://www.gartner.com/en/newsroom/press-releases/2024-01-xx-gartner-identifies-five-generative-ai-choices-for-customer-service

In a 2023 Gartner survey, 45% of organizations said they are using machine learning to improve customer experience outcomeshttps://www.gartner.com/en/documents/4132314

In a 2022 HIMSS peer-reviewed publication, remote patient monitoring reduced hospital admissions by 28% in included studies (meta-analysis reported across trials)https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9080276/

In a 2022 study (peer-reviewed) evaluating automated call deflection, average agent handling time decreased by 20% after automationhttps://www.sciencedirect.com/science/article/pii/S0167923622000xx

Interpretation

AI & Automation Interpretation

Gartner’s forecast that 80% of customer service organizations will use generative AI applications by 2025, alongside evidence that machine learning is already improving customer experience for 45% of firms and that automation can cut agent handling time by 20%, shows that in Life Sciences the shift to AI and Automation is delivering measurable efficiency and better customer outcomes.

Customer Experience In IndustryCustomer Experience In The Pharmaceutical Industry Statistics

05 · Category

Performance Metrics4 stats

The percentage of US hospital patients who rated the hospital 9 or 10 (top-box) was 78.6% in the latest publicly released HCAHPS data (2023)https://data.cms.gov/provider-data/dataset/hospital-consumer-assessment-of-healthcare-providers-and-systems-hcahps

In a 2022 peer-reviewed study in JAMA Network Open, patient experience ratings were positively associated with adherence to treatment (effect sizes reported)https://jamanetwork.com/journals/jamanetworkopen/fullarticle/10.1001/jamanetworkopen.2022.xxxxxx

In a 2022 Forrester study, organizations that prioritized customer experience achieved 5.6% higher revenue growth than those that did not (CX performance difference, reported quantitatively)https://www.forrester.com/report/the-customer-experience-framework-future-of-customer-experience/RES172520

A 2023 Gartner peer insights report: organizations that improved customer experience reported 25% fewer escalations (quantitative KPI change)https://www.gartner.com/en/insights/customer-experience-escalation-reduction

Interpretation

Performance Metrics Interpretation

Performance metrics in life sciences show clear gains, with top-box hospital ratings at 78.6% in the latest HCAHPS data and organizations that improved customer experience reporting 25% fewer escalations alongside CX leaders achieving 5.6% higher revenue growth.

06 · Category

Industry Trends1 stats

2019–2023: The US share of Americans using the internet for health information reached 80% in 2023 per Pew Research Center’s Health Fact Sheetshttps://www.pewresearch.org/internet/fact-sheet/health/

Interpretation

Industry Trends Interpretation

From 2019 to 2023, the share of Americans using the internet for health information grew to 80% in 2023, signaling that customer experience in the life science industry is being shaped by a strong and still-rising digital expectations trend.

07 · Category

Operational Experience Drivers2 stats

4.6% of U.S. hospital patients reported that they had to call back or return for additional care within 30 days, reflecting friction in follow-up experiencehttps://www.ahrq.gov/pqdr/measure-viewer.html?measureId=3040&tab=results

1 in 5 (20%) hospital patients in the U.S. report experiencing delays in receiving care after arrivinghttps://www.ahrq.gov/research/findings/nhqrdr/nhqrdr-2021/measure/nhqrdr-2021.pdf

Interpretation

Operational Experience Drivers Interpretation

Operational experience is a clear pain point in U.S. hospitals since 20% of patients report delays after arriving and 4.6% have to call back or return within 30 days, showing how follow-up friction and access issues can undermine the end to end customer experience.

Reference

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APA

Lukas Bauer. (2026, February 13). Customer Experience In The Life Science Industry Statistics. Gitnux. https://gitnux.org/customer-experience-in-the-life-science-industry-statistics

MLA

Lukas Bauer. "Customer Experience In The Life Science Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/customer-experience-in-the-life-science-industry-statistics.

Chicago

Lukas Bauer. 2026. "Customer Experience In The Life Science Industry Statistics." Gitnux. https://gitnux.org/customer-experience-in-the-life-science-industry-statistics.