Key Highlights
- 86% of buyers are willing to pay more for a better customer experience
- 73% of consumers say that customer experience is an important factor in their purchasing decisions
- 78% of customers have canceled a transaction or not made an intended purchase because of poor customer service
- 60% of consumers are willing to switch brands after just one bad customer service experience
- 80% of customers consider their experience with a company to be as important as its products or services
- Only 20% of companies excel at delivering a good customer experience
- 58% of consumers say they have higher expectations for customer service now than they did a year ago
- Companies that prioritize customer experience generate 5.7 times more revenue than their competitors
- 70% of buying experiences are based on how the customer feels they are being treated
- 90% of Americans consider customer service an important factor in choosing a brand
- The average American client service call takes approximately 4 minutes, but 73% of customers report feeling frustrated during a call when not resolved quickly
- Customers who had a positive customer experience are 2.4 times more likely to remain loyal
- 52% of consumers say they have made an additional purchase after a positive customer service experience
In an era where 86% of buyers are willing to pay more for a better experience and nearly three-quarters of consumers view customer service as pivotal to their purchasing decisions, the battle for customer loyalty has never been more intense—and those who invest in outstanding customer experience are reaping rewards worth millions.
Business Performance and Competitive Advantage
- Companies that prioritize customer experience generate 5.7 times more revenue than their competitors
Business Performance and Competitive Advantage Interpretation
Customer Experience and Satisfaction
- 86% of buyers are willing to pay more for a better customer experience
- 73% of consumers say that customer experience is an important factor in their purchasing decisions
- 78% of customers have canceled a transaction or not made an intended purchase because of poor customer service
- 80% of customers consider their experience with a company to be as important as its products or services
- Only 20% of companies excel at delivering a good customer experience
- 58% of consumers say they have higher expectations for customer service now than they did a year ago
- 70% of buying experiences are based on how the customer feels they are being treated
- 90% of Americans consider customer service an important factor in choosing a brand
- The average American client service call takes approximately 4 minutes, but 73% of customers report feeling frustrated during a call when not resolved quickly
- 52% of consumers say they have made an additional purchase after a positive customer service experience
- 77% of customers have a more positive view of brands that offer personalized experiences
- Businesses that improve customer experience see an average revenue increase of $823 million
- 86% of buyers are willing to pay more for a better experience
- 55% of customers would recommend a brand that provides excellent customer service to others
- Only 13% of customers think brands consistently meet their expectations
- 76% of customers expect companies to understand their needs and expectations
- 65% of consumers want companies to get in touch with them via messaging apps
- 70% of customers say fast response times are the most important aspect of a good customer experience
- 84% of organizations that work to improve customer experience report higher customer satisfaction
- 72% of consumers will share a positive customer experience with six or more people
- 65% of consumers say their loyalty is influenced by how well they are treated
- 45% of consumers are likely to abandon their cart if they experience poor service or support
- 89% of companies expect to compete mostly on customer experience going forward
- 80% of consumers say that the experience a company provides is just as important as its products and services
- 60% of consumers expect consistent answers across all channels
- 77% of customers would recommend brands that deliver a seamless omnichannel experience
- Companies with high customer experience scores have 1.5 times higher market share than competitors
- 91% of consumers are willing to shop more with brands that provide excellent customer service
- 59% of customers say they have stopped engaging with a brand after poor service
- 81% of consumers are more likely to do business with a company that offers a personalized experience
- 70% of consumers would recommend a company after a positive experience
- Delighted customers tell an average of 9 people about their experience; unhappy customers tell 16
- 65% of consumers say that a quick resolution is the most important factor in customer service
- 83% of consumers say a seamless experience across all devices is important
Customer Experience and Satisfaction Interpretation
Customer Loyalty and Switching Behavior
- 60% of consumers are willing to switch brands after just one bad customer service experience
- Customers who had a positive customer experience are 2.4 times more likely to remain loyal
- 69% of consumers have stopped doing business with a company due to poor customer service
- 79% of consumers say personalized communication influences their loyalty
- 54% of consumers would increase the amount of business with a company that offers good customer experiences
- 45% of consumers have switched brands due to poor customer service
- 49% of consumers say they have stopped doing business with a company following a poor customer experience
- 63% of consumers would switch brands after just one bad experience
- 62% of consumers feel more loyal to brands that personalize their interactions
Customer Loyalty and Switching Behavior Interpretation
Response Time and Service Efficiency
- 60% of consumers expect to receive a prompt response from customer service within 10 minutes
- 50% of consumers expect to get an answer within one hour when contacting customer support via social media
Response Time and Service Efficiency Interpretation
Sources & References
- Reference 1PWCResearch Publication(2024)Visit source
- Reference 2SALESFORCEResearch Publication(2024)Visit source
- Reference 3GLOBENEWSWIREResearch Publication(2024)Visit source
- Reference 4MCKINSEYResearch Publication(2024)Visit source
- Reference 5BLOGResearch Publication(2024)Visit source
- Reference 6GARTNERResearch Publication(2024)Visit source
- Reference 7SUPEROFFICEResearch Publication(2024)Visit source
- Reference 8FORBESResearch Publication(2024)Visit source
- Reference 9CONCENTRIXResearch Publication(2024)Visit source
- Reference 10EVERGAGEResearch Publication(2024)Visit source
- Reference 11SITELResearch Publication(2024)Visit source
- Reference 12GLOBECOMMSResearch Publication(2024)Visit source
- Reference 13SHOPIFYResearch Publication(2024)Visit source
- Reference 14SPROUTSOCIALResearch Publication(2024)Visit source
- Reference 15ECONSULTANCYResearch Publication(2024)Visit source
- Reference 16BAINResearch Publication(2024)Visit source
- Reference 17AMERICANEXPRESSResearch Publication(2024)Visit source
- Reference 18SOCIALMEDIAGUYResearch Publication(2024)Visit source