Key Highlights
- 78% of customers say the experience a company provides is as important as its products or services
- 73% of customers say a friendly customer service rep can make them fall in love with a brand
- 68% of customers are willing to pay more for a better customer experience
- 84% of companies that work to improve customer experience report an increase in revenue
- 91% of customers are more likely to shop with brands that provide relevant offers and recommendations
- 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience
- 89% of consumers begin shopping online before buying in-store
- 70% of buying experiences are based on how the customer feels they are being treated
- 92% of consumers trust recommendations from friends and family above all other forms of advertising
- 52% of customers say that a positive customer service experience made them more loyal to a brand
- 86% of customers are willing to pay more for a better customer experience
- 69% of consumers say they are more likely to book with a business that offers a quick response to questions
- 60% of consumers will become repeat customers if they have a good customer service experience
In the fiercely competitive HVAC industry, delivering exceptional customer experience isn’t just a bonus—it’s the key to building loyalty, increasing revenue, and staying ahead in a digital-first world.
Brand Trust and Recommendations
- 92% of consumers trust recommendations from friends and family above all other forms of advertising
- 85% of consumers trust online reviews as much as personal recommendations
Brand Trust and Recommendations Interpretation
Customer Expectations and Experience
- 78% of customers say the experience a company provides is as important as its products or services
- 68% of customers are willing to pay more for a better customer experience
- 91% of customers are more likely to shop with brands that provide relevant offers and recommendations
- 89% of consumers begin shopping online before buying in-store
- 86% of customers are willing to pay more for a better customer experience
- 66% of customers say that valuing their time is the most important thing a company can do to provide excellent customer service
- 55% of customers abandon online shopping carts due to lack of personalized service
- 60% of consumers would pay more for a better customer experience
- 81% of companies expect to compete mostly on customer experience this decade
- 67% of customers have increased their expectations for quick resolution times
- 83% of customers believe that companies should value their time as much as they value their own
- 65% of consumers expect companies to understand their needs and expectations
- 58% of consumers expect a consistent experience across all channels, whether online or offline
- 82% of consumers are willing to share their personal data if they receive a better, more personalized experience
- 58% of consumers say last-minute or urgent service issues are a common cause of dissatisfaction
- 60% of customers expect company responses within 10 minutes when they have a service issue
- 77% of consumers look at online reviews before purchasing services, including HVAC services
- 65% of consumers expect real-time communication during service appointments
- 69% of consumers prefer multi-channel communication for customer support
- 63% of consumers find proactive communication during service experiences very valuable
Customer Expectations and Experience Interpretation
Customer Satisfaction and Loyalty
- 73% of customers say a friendly customer service rep can make them fall in love with a brand
- 84% of companies that work to improve customer experience report an increase in revenue
- 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience
- 70% of buying experiences are based on how the customer feels they are being treated
- 52% of customers say that a positive customer service experience made them more loyal to a brand
- 69% of consumers say they are more likely to book with a business that offers a quick response to questions
- 60% of consumers will become repeat customers if they have a good customer service experience
- 80% of customers will stop doing business with a company after poor customer service
- 74% of customers say they’re likely to be loyal to a brand that ensures a seamless experience across multiple channels
- 70% of consumers say that a company's knowledge and professionalism are key to a positive customer experience
- 95% of customers talk about their good customer service experiences, but only 87% talk about bad experiences
- 63% of customers would switch to a competitor after just one bad customer service experience
- 77% of consumers view brands more favorably if they offer proactive customer service
- 89% of consumers switch brands after a poor customer service experience
- 74% of consumers are likely to consider switching brands after an unsatisfactory service encounter
- 72% of customers say they are more loyal to brands that personalize their experience
- 76% of customers believe that companies can improve their services through better customer insights
- 66% of customers say accuracy in booking and scheduling impacts their overall satisfaction
- 69% of HVAC customers are more likely to recommend a service provider that offers transparent pricing
- 58% of consumers feel that a quick resolution to complaints influences their overall loyalty
- 81% of small businesses see improved customer satisfaction after adopting digital communication tools
- 70% of HVAC companies report that customer reviews and feedback directly influence their service improvements
- 89% of customers say they are more likely to repeat business with a company that resolves issues promptly
- 77% of consumers abandon a brand after a single bad experience
- 73% of HVAC customers are more loyal to businesses with excellent customer service
- 55% of customers say that companies that excel at customer service have better growth prospects
- 82% of consumers say they would switch brands due to poor customer service
- 75% of consumers feel satisfied when their issue is resolved in the first contact
Customer Satisfaction and Loyalty Interpretation
Digital and Self-Service Engagement
- 78% of customers prefer to communicate with companies via messaging apps, email, or chatbots rather than traditional phone calls
- 74% of customers prefer digital self-service options over calling customer support
- 58% of customers prefer self-service options rather than waiting for customer support
Digital and Self-Service Engagement Interpretation
Sources & References
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