Key Highlights
- 80% of shoppers say the experience a company provides is as important as its products
- 73% of customers say that friendly and welcoming store associates increase their customer satisfaction
- 60% of shoppers are willing to pay more for a better customer experience in grocery stores
- 68% of shoppers prefer stores that offer personalized shopping experiences
- 65% of consumers want in-store digital tools to improve their shopping experience
- 50% of grocery stores have adopted advanced self-checkout technology to improve customer experience
- 55% of shoppers use mobile apps to find deals and navigate stores
- 77% of consumers are more loyal to brands that personalize their shopping experiences
- 69% of grocery shoppers said they would switch stores for better customer service
- 42% of consumers have abandoned a shopping cart due to poor store signage or layout
- 85% of consumers say their grocery store’s cleanliness influences their loyalty
- 70% of shoppers prefer grocery stores with contactless payment options
- 58% of grocery shoppers want more health-related information available in-store via digital tools
In today’s grocery industry, where 80% of shoppers believe the shopping experience is just as vital as the products themselves, retailers are reimagining every touchpoint—from personalized offers to digital innovations—to turn casual visitors into loyal customers.
Consumer Willingness and Payment Preferences
- 70% of shoppers prefer grocery stores with contactless payment options
- 50% of consumers have increased their digital engagement with grocery brands post-pandemic
- 57% of customers are more likely to revisit stores with seamless mobile payment options
- 36% of grocery shoppers look for eco-friendly packaging options
- 59% of shoppers would like to see more organic and non-GMO options in stores
- 78% of shoppers prefer stores that offer eco-friendly and sustainable practices
Consumer Willingness and Payment Preferences Interpretation
Customer Service and Experience
- 80% of shoppers say the experience a company provides is as important as its products
- 73% of customers say that friendly and welcoming store associates increase their customer satisfaction
- 60% of shoppers are willing to pay more for a better customer experience in grocery stores
- 50% of grocery stores have adopted advanced self-checkout technology to improve customer experience
- 69% of grocery shoppers said they would switch stores for better customer service
- 42% of consumers have abandoned a shopping cart due to poor store signage or layout
- 85% of consumers say their grocery store’s cleanliness influences their loyalty
- 63% of shoppers are more likely to buy from stores that offer quick checkout experiences
- 74% of shoppers consider real-time stock updates an essential part of their grocery shopping experience
- 66% of grocery store visitors are more likely to return if their shopping experience is smooth and hassle-free
- 54% of store shoppers say they are more likely to buy additional products when guided by friendly staff
- 61% of consumers prefer stores that offer flexible return policies
- 48% of shoppers report that long checkout lines negatively impact their experience
- 83% of consumers said that digital coupons positively influence their shopping decisions
- 72% of shoppers believe real-time customer service chatbots can improve their shopping experience
- 77% of grocery customers want greater transparency about product sourcing and sustainability
- 43% of grocery store visits are influenced by prior online reviews
- 80% of consumers would switch to a store offering better digital engagement features
- 59% of shoppers appreciate being greeted and assisted immediately upon entering a store
- 39% of grocery shoppers indicate they value in-store educational displays about products
- 77% of shoppers say their most satisfying shopping experience involved friendly staff and quick checkouts
- 86% of shoppers claim that easy store navigation influences their overall shopping experience positively
- 52% of consumers have abandoned a store purchase due to unavailability of preferred products
- 79% of grocery shoppers want more health and wellness product information in-store
- 64% of shoppers are more likely to buy from stores that offer online shopping and curbside pickup
- 70% of grocery store visitors have used digital kiosks to find products or learn about deals
- 58% of grocery shoppers have increased their use of voice assistants for shopping
- 61% of shoppers find that in-store experiences are more satisfying when they include digital integration
- 50% of grocery shoppers feel that personalized communication increases their shopping satisfaction
- 67% of shoppers say that faster checkout speeds influence their loyalty
- 74% of consumers prefer stores that have a wide variety of healthy options
- 54% of shoppers are more likely to complete a purchase if the store offers immersive product demonstrations
- 81% of consumers stress the importance of quick and efficient checkout processes
- 62% of grocery shoppers value quick and informative customer service responses
- 47% of consumers have used or would consider using augmented reality features to visualize products before purchase
- 55% of grocery shoppers want their stores to offer more local and artisanal product options
- 80% of consumers are more loyal to brands with excellent digital customer service
- 74% of grocery shoppers are attracted to stores with engaging in-store displays and experiences
- 58% of grocery shoppers have used online reviews to select a store or product
- 77% of consumers feel that digital loyalty programs improve their shopping experience
Customer Service and Experience Interpretation
Data Sharing and Privacy
- 43% of consumers are willing to share data in exchange for more personalized shopping experiences
Data Sharing and Privacy Interpretation
Personalization and Digital Tools
- 68% of shoppers prefer stores that offer personalized shopping experiences
- 65% of consumers want in-store digital tools to improve their shopping experience
- 55% of shoppers use mobile apps to find deals and navigate stores
- 77% of consumers are more loyal to brands that personalize their shopping experiences
- 58% of grocery shoppers want more health-related information available in-store via digital tools
- 82% of grocery consumers expect personalized offers based on their shopping history
- 65% of grocery consumers want shops to offer personalized recipes based on their purchase history
- 44% of consumers say they would be more loyal if their grocery store offered a personalized loyalty program
- 83% of consumers say they prefer stores that provide digital receipts for better organization and savings
- 45% of consumers indicate that they are more likely to shop at stores that utilize Augmented Reality experiences
- 73% of grocery shoppers want stores to improve mobile app user experience
- 69% of shoppers appreciate grocery stores that provide real-time inventory updates via mobile apps
- 66% of shoppers would switch to a store that offers better mobile shopping features
- 52% of grocery store customers seek digital tools to compare prices between stores
- 63% of shoppers prefer to receive instant notifications about deals and discounts