GITNUXREPORT 2025

Customer Experience In The Grocery Industry Statistics

Personalized, digital, and seamless experiences boost loyalty and satisfaction.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

70% of shoppers prefer grocery stores with contactless payment options

Statistic 2

50% of consumers have increased their digital engagement with grocery brands post-pandemic

Statistic 3

57% of customers are more likely to revisit stores with seamless mobile payment options

Statistic 4

36% of grocery shoppers look for eco-friendly packaging options

Statistic 5

59% of shoppers would like to see more organic and non-GMO options in stores

Statistic 6

78% of shoppers prefer stores that offer eco-friendly and sustainable practices

Statistic 7

80% of shoppers say the experience a company provides is as important as its products

Statistic 8

73% of customers say that friendly and welcoming store associates increase their customer satisfaction

Statistic 9

60% of shoppers are willing to pay more for a better customer experience in grocery stores

Statistic 10

50% of grocery stores have adopted advanced self-checkout technology to improve customer experience

Statistic 11

69% of grocery shoppers said they would switch stores for better customer service

Statistic 12

42% of consumers have abandoned a shopping cart due to poor store signage or layout

Statistic 13

85% of consumers say their grocery store’s cleanliness influences their loyalty

Statistic 14

63% of shoppers are more likely to buy from stores that offer quick checkout experiences

Statistic 15

74% of shoppers consider real-time stock updates an essential part of their grocery shopping experience

Statistic 16

66% of grocery store visitors are more likely to return if their shopping experience is smooth and hassle-free

Statistic 17

54% of store shoppers say they are more likely to buy additional products when guided by friendly staff

Statistic 18

61% of consumers prefer stores that offer flexible return policies

Statistic 19

48% of shoppers report that long checkout lines negatively impact their experience

Statistic 20

83% of consumers said that digital coupons positively influence their shopping decisions

Statistic 21

72% of shoppers believe real-time customer service chatbots can improve their shopping experience

Statistic 22

77% of grocery customers want greater transparency about product sourcing and sustainability

Statistic 23

43% of grocery store visits are influenced by prior online reviews

Statistic 24

80% of consumers would switch to a store offering better digital engagement features

Statistic 25

59% of shoppers appreciate being greeted and assisted immediately upon entering a store

Statistic 26

39% of grocery shoppers indicate they value in-store educational displays about products

Statistic 27

77% of shoppers say their most satisfying shopping experience involved friendly staff and quick checkouts

Statistic 28

86% of shoppers claim that easy store navigation influences their overall shopping experience positively

Statistic 29

52% of consumers have abandoned a store purchase due to unavailability of preferred products

Statistic 30

79% of grocery shoppers want more health and wellness product information in-store

Statistic 31

64% of shoppers are more likely to buy from stores that offer online shopping and curbside pickup

Statistic 32

70% of grocery store visitors have used digital kiosks to find products or learn about deals

Statistic 33

58% of grocery shoppers have increased their use of voice assistants for shopping

Statistic 34

61% of shoppers find that in-store experiences are more satisfying when they include digital integration

Statistic 35

50% of grocery shoppers feel that personalized communication increases their shopping satisfaction

Statistic 36

67% of shoppers say that faster checkout speeds influence their loyalty

Statistic 37

74% of consumers prefer stores that have a wide variety of healthy options

Statistic 38

54% of shoppers are more likely to complete a purchase if the store offers immersive product demonstrations

Statistic 39

81% of consumers stress the importance of quick and efficient checkout processes

Statistic 40

62% of grocery shoppers value quick and informative customer service responses

Statistic 41

47% of consumers have used or would consider using augmented reality features to visualize products before purchase

Statistic 42

55% of grocery shoppers want their stores to offer more local and artisanal product options

Statistic 43

80% of consumers are more loyal to brands with excellent digital customer service

Statistic 44

74% of grocery shoppers are attracted to stores with engaging in-store displays and experiences

Statistic 45

58% of grocery shoppers have used online reviews to select a store or product

Statistic 46

77% of consumers feel that digital loyalty programs improve their shopping experience

Statistic 47

43% of consumers are willing to share data in exchange for more personalized shopping experiences

Statistic 48

68% of shoppers prefer stores that offer personalized shopping experiences

Statistic 49

65% of consumers want in-store digital tools to improve their shopping experience

Statistic 50

55% of shoppers use mobile apps to find deals and navigate stores

Statistic 51

77% of consumers are more loyal to brands that personalize their shopping experiences

Statistic 52

58% of grocery shoppers want more health-related information available in-store via digital tools

Statistic 53

82% of grocery consumers expect personalized offers based on their shopping history

Statistic 54

65% of grocery consumers want shops to offer personalized recipes based on their purchase history

Statistic 55

44% of consumers say they would be more loyal if their grocery store offered a personalized loyalty program

Statistic 56

83% of consumers say they prefer stores that provide digital receipts for better organization and savings

Statistic 57

45% of consumers indicate that they are more likely to shop at stores that utilize Augmented Reality experiences

Statistic 58

73% of grocery shoppers want stores to improve mobile app user experience

Statistic 59

69% of shoppers appreciate grocery stores that provide real-time inventory updates via mobile apps

Statistic 60

66% of shoppers would switch to a store that offers better mobile shopping features

Statistic 61

52% of grocery store customers seek digital tools to compare prices between stores

Statistic 62

63% of shoppers prefer to receive instant notifications about deals and discounts

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Key Highlights

  • 80% of shoppers say the experience a company provides is as important as its products
  • 73% of customers say that friendly and welcoming store associates increase their customer satisfaction
  • 60% of shoppers are willing to pay more for a better customer experience in grocery stores
  • 68% of shoppers prefer stores that offer personalized shopping experiences
  • 65% of consumers want in-store digital tools to improve their shopping experience
  • 50% of grocery stores have adopted advanced self-checkout technology to improve customer experience
  • 55% of shoppers use mobile apps to find deals and navigate stores
  • 77% of consumers are more loyal to brands that personalize their shopping experiences
  • 69% of grocery shoppers said they would switch stores for better customer service
  • 42% of consumers have abandoned a shopping cart due to poor store signage or layout
  • 85% of consumers say their grocery store’s cleanliness influences their loyalty
  • 70% of shoppers prefer grocery stores with contactless payment options
  • 58% of grocery shoppers want more health-related information available in-store via digital tools

In today’s grocery industry, where 80% of shoppers believe the shopping experience is just as vital as the products themselves, retailers are reimagining every touchpoint—from personalized offers to digital innovations—to turn casual visitors into loyal customers.

Consumer Willingness and Payment Preferences

  • 70% of shoppers prefer grocery stores with contactless payment options
  • 50% of consumers have increased their digital engagement with grocery brands post-pandemic
  • 57% of customers are more likely to revisit stores with seamless mobile payment options
  • 36% of grocery shoppers look for eco-friendly packaging options
  • 59% of shoppers would like to see more organic and non-GMO options in stores
  • 78% of shoppers prefer stores that offer eco-friendly and sustainable practices

Consumer Willingness and Payment Preferences Interpretation

In an era where convenience, sustainability, and health-conscious choices reign supreme, grocery stores that embrace contactless payments, expand digital engagement, and prioritize eco-friendly options are not just keeping up—they're shaping the future of mindful shopping.

Customer Service and Experience

  • 80% of shoppers say the experience a company provides is as important as its products
  • 73% of customers say that friendly and welcoming store associates increase their customer satisfaction
  • 60% of shoppers are willing to pay more for a better customer experience in grocery stores
  • 50% of grocery stores have adopted advanced self-checkout technology to improve customer experience
  • 69% of grocery shoppers said they would switch stores for better customer service
  • 42% of consumers have abandoned a shopping cart due to poor store signage or layout
  • 85% of consumers say their grocery store’s cleanliness influences their loyalty
  • 63% of shoppers are more likely to buy from stores that offer quick checkout experiences
  • 74% of shoppers consider real-time stock updates an essential part of their grocery shopping experience
  • 66% of grocery store visitors are more likely to return if their shopping experience is smooth and hassle-free
  • 54% of store shoppers say they are more likely to buy additional products when guided by friendly staff
  • 61% of consumers prefer stores that offer flexible return policies
  • 48% of shoppers report that long checkout lines negatively impact their experience
  • 83% of consumers said that digital coupons positively influence their shopping decisions
  • 72% of shoppers believe real-time customer service chatbots can improve their shopping experience
  • 77% of grocery customers want greater transparency about product sourcing and sustainability
  • 43% of grocery store visits are influenced by prior online reviews
  • 80% of consumers would switch to a store offering better digital engagement features
  • 59% of shoppers appreciate being greeted and assisted immediately upon entering a store
  • 39% of grocery shoppers indicate they value in-store educational displays about products
  • 77% of shoppers say their most satisfying shopping experience involved friendly staff and quick checkouts
  • 86% of shoppers claim that easy store navigation influences their overall shopping experience positively
  • 52% of consumers have abandoned a store purchase due to unavailability of preferred products
  • 79% of grocery shoppers want more health and wellness product information in-store
  • 64% of shoppers are more likely to buy from stores that offer online shopping and curbside pickup
  • 70% of grocery store visitors have used digital kiosks to find products or learn about deals
  • 58% of grocery shoppers have increased their use of voice assistants for shopping
  • 61% of shoppers find that in-store experiences are more satisfying when they include digital integration
  • 50% of grocery shoppers feel that personalized communication increases their shopping satisfaction
  • 67% of shoppers say that faster checkout speeds influence their loyalty
  • 74% of consumers prefer stores that have a wide variety of healthy options
  • 54% of shoppers are more likely to complete a purchase if the store offers immersive product demonstrations
  • 81% of consumers stress the importance of quick and efficient checkout processes
  • 62% of grocery shoppers value quick and informative customer service responses
  • 47% of consumers have used or would consider using augmented reality features to visualize products before purchase
  • 55% of grocery shoppers want their stores to offer more local and artisanal product options
  • 80% of consumers are more loyal to brands with excellent digital customer service
  • 74% of grocery shoppers are attracted to stores with engaging in-store displays and experiences
  • 58% of grocery shoppers have used online reviews to select a store or product
  • 77% of consumers feel that digital loyalty programs improve their shopping experience

Customer Service and Experience Interpretation

In an era where 80% of shoppers equate store experience with product quality, it's clear that friendly staff, seamless checkouts, and digital engagement are now as vital as the groceries themselves—making loyalty less about what’s on the shelf and more about how it’s served.

Data Sharing and Privacy

  • 43% of consumers are willing to share data in exchange for more personalized shopping experiences

Data Sharing and Privacy Interpretation

With 43% of consumers ready to trade their data for tailored shopping, grocers face the delicate balance of leveraging personalization without crossing into Big Brother territory.

Personalization and Digital Tools

  • 68% of shoppers prefer stores that offer personalized shopping experiences
  • 65% of consumers want in-store digital tools to improve their shopping experience
  • 55% of shoppers use mobile apps to find deals and navigate stores
  • 77% of consumers are more loyal to brands that personalize their shopping experiences
  • 58% of grocery shoppers want more health-related information available in-store via digital tools
  • 82% of grocery consumers expect personalized offers based on their shopping history
  • 65% of grocery consumers want shops to offer personalized recipes based on their purchase history
  • 44% of consumers say they would be more loyal if their grocery store offered a personalized loyalty program
  • 83% of consumers say they prefer stores that provide digital receipts for better organization and savings
  • 45% of consumers indicate that they are more likely to shop at stores that utilize Augmented Reality experiences
  • 73% of grocery shoppers want stores to improve mobile app user experience
  • 69% of shoppers appreciate grocery stores that provide real-time inventory updates via mobile apps
  • 66% of shoppers would switch to a store that offers better mobile shopping features
  • 52% of grocery store customers seek digital tools to compare prices between stores
  • 63% of shoppers prefer to receive instant notifications about deals and discounts

Personalization and Digital Tools Interpretation

In an era where 83% of consumers crave digital receipts and 77% are more loyal to personalized experiences, grocery stores that ignore the digital and personalized revolution risk being left behind in a cart lane of obsolescence.