GITNUXREPORT 2025

Customer Experience In The Food Packaging Industry Statistics

Customer experience drives food packaging loyalty, trust, and sustainable innovation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

85% of consumers will pay more for better customer experience in food packaging

Statistic 2

65% of consumers prefer packaging that provides clear information about ingredients and origin

Statistic 3

50% of respondents prefer biodegradable packaging options for food products

Statistic 4

47% of food packaging designs incorporate functionality such as built-in portion control, increasing user satisfaction

Statistic 5

73% of consumers are willing to pay a premium for packaging that reduces environmental impact

Statistic 6

69% of customers express interest in packaging that offers personalized or customizable options

Statistic 7

75% of consumers have positive associations with packaging that uses environmentally friendly inks and materials

Statistic 8

67% of consumers are willing to pay a premium for packaging that includes social cause messages, such as fair trade or local sourcing

Statistic 9

47% of consumers prefer packaging with resealable features to maintain freshness and convenience

Statistic 10

81% of consumers expect packaging to be innovative and engaging, leading to higher satisfaction

Statistic 11

66% of customers prefer minimalist, clean packaging design for food products, associating it with premium quality

Statistic 12

78% of consumers believe that packaging transparency about sourcing and ingredients enhances trust

Statistic 13

44% of consumers prefer environmentally sustainable packaging even if it costs more, considering it a sign of quality and responsibility

Statistic 14

60% of positive customer feedback on food packaging relates to aesthetics and branding

Statistic 15

72% of food packaging innovation investments are aimed at enhancing customer sensory experience

Statistic 16

48% of packaging users feel that tracking and traceability features improve their food safety perception

Statistic 17

53% of food brands utilize customer feedback to iterate on packaging designs regularly

Statistic 18

58% of consumers feel that sustainable packaging enhances their overall brand perception

Statistic 19

49% of customers report greater satisfaction with packaging that offers convenience features like easy dispensing, resealability, or portability

Statistic 20

71% of food brands believe that customer feedback is crucial for optimizing packaging design

Statistic 21

68% of consumers believe that better packaging reduces food waste by extending shelf life

Statistic 22

90% of consumers think packaging should be made from recyclable materials

Statistic 23

58% of North American consumers find eco-friendly packaging easier to recycle, leading to higher satisfaction

Statistic 24

53% of consumers look for eco-labels on food packaging indicating sustainability practices

Statistic 25

73% of companies increased investment in sustainable packaging solutions in response to consumer demand

Statistic 26

52% of food packaging companies invested in smart packaging solutions in 2023 to improve customer experience

Statistic 27

40% of food packaging manufacturers are investing in augmented reality features to enhance customer engagement

Statistic 28

70% of food companies report increased customer satisfaction when using eco-friendly packaging

Statistic 29

60% of online food orders are affected by packaging in terms of repeat purchase decisions

Statistic 30

55% of consumers say they are more likely to trust brands with innovative packaging solutions

Statistic 31

45% of food packaging allows consumers to easily identify allergens, which increases customer safety and satisfaction

Statistic 32

80% of food packaging designs influence purchasing decisions at the point of sale

Statistic 33

78% of consumers are more likely to purchase from brands with packaging that is easy to open and reseal

Statistic 34

42% of food packaging in North America includes QR codes for customer engagement and product transparency

Statistic 35

77% of consumers would choose a product if the packaging provided sustainability information

Statistic 36

65% of customers consider eco-friendly packaging as a key factor in brand loyalty

Statistic 37

58% of consumers find QR codes on packaging helpful for accessing recipes, nutritional info, or promotions

Statistic 38

80% of consumers are more likely to shop again if packaging is consistent with brand messaging

Statistic 39

83% of buyers report increased loyalty when food packaging is visually distinctive

Statistic 40

54% of consumers report that their willingness to recommend a food product increases with innovative packaging

Statistic 41

64% of customers avoid brands with non-transparent packaging, citing mistrust

Statistic 42

65% of consumers perceive packaging with unique textures as more premium and trustworthy

Statistic 43

76% of brands increased their focus on customer experience in packaging post-2022, reflecting growing importance

Statistic 44

62% of consumers believe that improved packaging reduces perceived product contamination risk

Statistic 45

55% of food packaging designs now include interactive elements that boost customer engagement

Statistic 46

44% of consumers have abandoned a food purchase due to unsatisfactory packaging experience

Statistic 47

71% of survey respondents associate modern, innovative packaging with premium quality

Statistic 48

66% of food companies report that packaging is their primary touchpoint for building brand trust

Statistic 49

74% of food vendors plan to increase investments in innovative packaging solutions by 2025 to meet customer expectations

Statistic 50

70% of online food shoppers cite packaging quality as a reason for repeat orders

Statistic 51

61% of consumers expect packaging to contain QR codes that lead to nutritional or allergen info, influencing trust

Statistic 52

63% of food packaging designs now include visual cues like color coding to communicate product freshness or safety

Statistic 53

44% of consumers state that packaging innovation influences their perception of product authenticity

Statistic 54

58% of food packaging companies are using Consumer Experience (CX) metrics to guide packaging design improvements

Statistic 55

51% of food industry executives see packaging as a key driver of customer loyalty

Statistic 56

69% of food retailers report that innovative packaging reduces product returns, increasing profitability

Statistic 57

58% of food packaging uses storytelling elements to connect emotionally with consumers, boosting brand affinity

Statistic 58

74% of consumers say that eco-conscious packaging influences their brand loyalty

Statistic 59

57% of food brands incorporate limited-edition or seasonal packaging to create excitement, improving customer experience

Statistic 60

49% of consumers think packaging that provides extra value (e.g., recipes, promotions) encourages loyalty

Statistic 61

62% of food packaging now includes tamper-evident features to enhance safety and trust

Statistic 62

43% of consumers have actively avoided a food product due to unsatisfactory packaging experience

Statistic 63

69% of food brands believe that personalized packaging can increase customer engagement

Statistic 64

55% of consumers say they are more likely to buy food from brands that use eco-friendly packaging

Statistic 65

62% of online food shoppers prioritize packaging that is eco-friendly and recyclable, influencing their purchase decision

Statistic 66

50% of food retailers report that improved packaging influences in-store purchase decisions positively

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Key Highlights

85% of consumers will pay more for better customer experience in food packaging
70% of food companies report increased customer satisfaction when using eco-friendly packaging
65% of consumers prefer packaging that provides clear information about ingredients and origin
60% of online food orders are affected by packaging in terms of repeat purchase decisions
55% of consumers say they are more likely to trust brands with innovative packaging solutions
45% of food packaging allows consumers to easily identify allergens, which increases customer safety and satisfaction
80% of food packaging designs influence purchasing decisions at the point of sale
78% of consumers are more likely to purchase from brands with packaging that is easy to open and reseal
50% of respondents prefer biodegradable packaging options for food products
68% of consumers believe that better packaging reduces food waste by extending shelf life
42% of food packaging in North America includes QR codes for customer engagement and product transparency
77% of consumers would choose a product if the packaging provided sustainability information
52% of food packaging companies invested in smart packaging solutions in 2023 to improve customer experience

In an industry where packaging often makes or breaks the consumer experience, recent statistics reveal that 85% of food shoppers are willing to pay more for better packaging, highlighting the pivotal role innovative, eco-friendly, and informative designs play in building brand loyalty and driving sales.

Consumer Preferences and Willingness to Pay

85% of consumers will pay more for better customer experience in food packaging
65% of consumers prefer packaging that provides clear information about ingredients and origin
50% of respondents prefer biodegradable packaging options for food products
47% of food packaging designs incorporate functionality such as built-in portion control, increasing user satisfaction
73% of consumers are willing to pay a premium for packaging that reduces environmental impact
69% of customers express interest in packaging that offers personalized or customizable options
75% of consumers have positive associations with packaging that uses environmentally friendly inks and materials
67% of consumers are willing to pay a premium for packaging that includes social cause messages, such as fair trade or local sourcing
47% of consumers prefer packaging with resealable features to maintain freshness and convenience
81% of consumers expect packaging to be innovative and engaging, leading to higher satisfaction
66% of customers prefer minimalist, clean packaging design for food products, associating it with premium quality
78% of consumers believe that packaging transparency about sourcing and ingredients enhances trust
44% of consumers prefer environmentally sustainable packaging even if it costs more, considering it a sign of quality and responsibility

Consumer Preferences and Willingness to Pay Interpretation

In an era where 85% of consumers are willing to pay more for better packaging experiences, food brands must weigh the price of innovation, transparency, and sustainability—since nearly three-quarters believe eco-friendly and informative packaging build trust, while nearly half favor resealability and customization, proving that in food packaging, good (and green) things come to those who innovate and inform.

Customer Feedback and Brand Perception

60% of positive customer feedback on food packaging relates to aesthetics and branding
72% of food packaging innovation investments are aimed at enhancing customer sensory experience
48% of packaging users feel that tracking and traceability features improve their food safety perception
53% of food brands utilize customer feedback to iterate on packaging designs regularly
58% of consumers feel that sustainable packaging enhances their overall brand perception
49% of customers report greater satisfaction with packaging that offers convenience features like easy dispensing, resealability, or portability
71% of food brands believe that customer feedback is crucial for optimizing packaging design

Customer Feedback and Brand Perception Interpretation

In an industry where 71% of brands see customer feedback as vital, it's no surprise that nearly all are tuning their packaging—whether through aesthetics, sensory appeal, or sustainability—to turn consumers into loyal fans rather than just buyers.

Environmental Sustainability Concerns

68% of consumers believe that better packaging reduces food waste by extending shelf life
90% of consumers think packaging should be made from recyclable materials
58% of North American consumers find eco-friendly packaging easier to recycle, leading to higher satisfaction
53% of consumers look for eco-labels on food packaging indicating sustainability practices
73% of companies increased investment in sustainable packaging solutions in response to consumer demand

Environmental Sustainability Concerns Interpretation

These compelling statistics reveal that today’s consumers demand eco-friendly, recyclable packaging not only to cut food waste and enhance sustainability but also to guide their purchasing choices, prompting over three-quarters of companies to step up their investment in greener packaging solutions—showing that sustainability is not just good for the planet, but also good for business.

Industry and Retailer Insights

52% of food packaging companies invested in smart packaging solutions in 2023 to improve customer experience
40% of food packaging manufacturers are investing in augmented reality features to enhance customer engagement

Industry and Retailer Insights Interpretation

With over half of food packaging companies embracing smart solutions and nearly half turning to augmented reality, it's clear that this industry is increasingly recognizing that innovative tech is the secret ingredient to delivering a memorable customer experience—otherwise, they'll be left behind in the dust of digital transformation.

Packaging Impact on Purchasing Decisions

70% of food companies report increased customer satisfaction when using eco-friendly packaging
60% of online food orders are affected by packaging in terms of repeat purchase decisions
55% of consumers say they are more likely to trust brands with innovative packaging solutions
45% of food packaging allows consumers to easily identify allergens, which increases customer safety and satisfaction
80% of food packaging designs influence purchasing decisions at the point of sale
78% of consumers are more likely to purchase from brands with packaging that is easy to open and reseal
42% of food packaging in North America includes QR codes for customer engagement and product transparency
77% of consumers would choose a product if the packaging provided sustainability information
65% of customers consider eco-friendly packaging as a key factor in brand loyalty
58% of consumers find QR codes on packaging helpful for accessing recipes, nutritional info, or promotions
80% of consumers are more likely to shop again if packaging is consistent with brand messaging
83% of buyers report increased loyalty when food packaging is visually distinctive
54% of consumers report that their willingness to recommend a food product increases with innovative packaging
64% of customers avoid brands with non-transparent packaging, citing mistrust
65% of consumers perceive packaging with unique textures as more premium and trustworthy
76% of brands increased their focus on customer experience in packaging post-2022, reflecting growing importance
62% of consumers believe that improved packaging reduces perceived product contamination risk
55% of food packaging designs now include interactive elements that boost customer engagement
44% of consumers have abandoned a food purchase due to unsatisfactory packaging experience
71% of survey respondents associate modern, innovative packaging with premium quality
66% of food companies report that packaging is their primary touchpoint for building brand trust
74% of food vendors plan to increase investments in innovative packaging solutions by 2025 to meet customer expectations
70% of online food shoppers cite packaging quality as a reason for repeat orders
61% of consumers expect packaging to contain QR codes that lead to nutritional or allergen info, influencing trust
63% of food packaging designs now include visual cues like color coding to communicate product freshness or safety
44% of consumers state that packaging innovation influences their perception of product authenticity
58% of food packaging companies are using Consumer Experience (CX) metrics to guide packaging design improvements
51% of food industry executives see packaging as a key driver of customer loyalty
69% of food retailers report that innovative packaging reduces product returns, increasing profitability
58% of food packaging uses storytelling elements to connect emotionally with consumers, boosting brand affinity
74% of consumers say that eco-conscious packaging influences their brand loyalty
57% of food brands incorporate limited-edition or seasonal packaging to create excitement, improving customer experience
49% of consumers think packaging that provides extra value (e.g., recipes, promotions) encourages loyalty
62% of food packaging now includes tamper-evident features to enhance safety and trust
43% of consumers have actively avoided a food product due to unsatisfactory packaging experience
69% of food brands believe that personalized packaging can increase customer engagement
55% of consumers say they are more likely to buy food from brands that use eco-friendly packaging
62% of online food shoppers prioritize packaging that is eco-friendly and recyclable, influencing their purchase decision
50% of food retailers report that improved packaging influences in-store purchase decisions positively

Packaging Impact on Purchasing Decisions Interpretation

With over 80% of consumers citing packaging design as a key factor in purchase and loyalty decisions, food companies are discovering that when it comes to packaging, aesthetics, interactivity, and sustainability aren't just accessories—they're the main course for building trust and driving profits.