GITNUXREPORT 2025

Customer Experience In The Food Manufacturing Industry Statistics

Customer experience boosts loyalty, trust, retention, and revenue in food manufacturing.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

58% of food manufacturing firms report improved brand trust after customer experience improvements

Statistic 2

69% of consumers prefer brands that proactively update them about product recalls or issues

Statistic 3

61% of consumers trust brands more if they see transparent ingredient sourcing and quality practices

Statistic 4

71% of consumers are more likely to remain loyal to brands with strong social responsibility practices in the food industry

Statistic 5

60% of consumers are more likely to purchase from brands with transparency in supply chain data

Statistic 6

72% of consumers prefer brands that acknowledge and address negative reviews transparently

Statistic 7

49% of consumers feel more connected to brands that share their sustainability efforts

Statistic 8

42% of consumers rate transparency and honesty as the most important factors influencing their trust in food brands

Statistic 9

52% of consumers are influenced by brand participation in sustainability initiatives when choosing food products

Statistic 10

55% of consumers say that clear, detailed product information enhances their trust and loyalty in food brands

Statistic 11

78% of consumers say they have ended a purchase due to poor customer service in the food manufacturing industry

Statistic 12

65% of food manufacturing companies have implemented omnichannel customer experience strategies

Statistic 13

54% of food manufacturing companies report an increase in customer retention after improving customer experience

Statistic 14

73% of consumers are willing to pay more for a better customer experience in the food sector

Statistic 15

49% of food manufacturers track customer satisfaction through digital surveys

Statistic 16

40% of consumers have switched brands due to negative customer service experiences

Statistic 17

85% of food consumers read online reviews before choosing a brand

Statistic 18

70% of food industry executives see customer experience as a key differentiator in competitive markets

Statistic 19

63% of food manufacturing companies plan to invest more in CX technology in the next year

Statistic 20

45% of consumers prefer brands that provide real-time customer support in the food industry

Statistic 21

78% of consumers say that quick resolution of complaints enhances their loyalty to food brands

Statistic 22

65% of consumers are willing to recommend food brands that provide excellent customer service

Statistic 23

74% of consumers say that seamless online ordering experiences impact their brand loyalty in the food industry

Statistic 24

80% of food manufacturing companies believe proactive communication improves customer satisfaction

Statistic 25

54% of food manufacturing companies have seen a rise in positive online reviews following CX enhancements

Statistic 26

48% of food companies track customer journey across multiple touchpoints to improve CX

Statistic 27

77% of food manufacturers report an increase in customer satisfaction scores after implementing new CX strategies

Statistic 28

55% of consumers have abandoned online food carts due to lack of flexible payment options

Statistic 29

58% of food brands have introduced loyalty programs to enhance customer experience

Statistic 30

63% of consumers state that easy navigation on food brand websites influences their purchasing decision

Statistic 31

59% of food sector customers prefer brands with eco-friendly packaging, which is tied to enhanced customer loyalty

Statistic 32

68% of food manufacturing companies have incorporated customer segmentation in their CX strategy

Statistic 33

47% of food industry brands use chatbots for customer service, leading to faster response times

Statistic 34

69% of food companies believe that customer reviews directly impact product sales

Statistic 35

55% of food manufacturing firms invest in training staff specifically for customer experience excellence

Statistic 36

81% of food consumers are more loyal to brands with engaging and interactive digital content

Statistic 37

53% of consumers report that ongoing engagement with brands enhances their overall shopping experience in the food sector

Statistic 38

80% of food manufacturing firms see customer experience as a key factor in differentiating in e-commerce channels

Statistic 39

74% of consumers highlight easy return and refund policies as critical for positive customer experience in food retail

Statistic 40

60% of food manufacturing companies implement customer loyalty programs to gather more feedback and insights

Statistic 41

57% of consumers say that brands recognizing their loyalty through personalized offers increases their satisfaction

Statistic 42

43% of food manufacturing firms use customer journey mapping to improve touchpoints

Statistic 43

80% of food consumers value brands that proactively seek feedback, leading to higher satisfaction scores

Statistic 44

66% of food manufacturing companies see a direct link between customer experience investments and revenue growth

Statistic 45

67% of consumers use social media to share their food brand experiences

Statistic 46

42% of food companies have adopted mobile apps to enhance customer experience

Statistic 47

66% of food consumers value quick, personalized responses from brands on social media

Statistic 48

52% of food manufacturing companies use virtual reality to showcase their products, enhancing customer engagement

Statistic 49

58% of consumers prefer to contact brands via messaging apps for quick support regarding food products

Statistic 50

65% of food brands are planning to incorporate augmented reality experiences to enhance customer engagement

Statistic 51

69% of consumers share their food experiences on multiple platforms, amplifying brand reach

Statistic 52

74% of food brands have improved their online presence to meet customer expectations for CX

Statistic 53

59% of food manufacturers believe that customer feedback directly influences product innovation

Statistic 54

71% of food manufacturing executives say that improving customer feedback channels boosts overall operational efficiency

Statistic 55

82% of consumers expect personalized experiences when interacting with food brands

Statistic 56

52% of food manufacturing companies use AI to personalize customer interactions

Statistic 57

72% of food industry executives say customer data analytics has improved their decision-making

Statistic 58

76% of consumers report higher satisfaction when food brands personalize communication based on purchasing behavior

Statistic 59

67% of food manufacturers plan to expand their use of data analytics to better understand customer preferences

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Sources

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Key Highlights

78% of consumers say they have ended a purchase due to poor customer service in the food manufacturing industry
65% of food manufacturing companies have implemented omnichannel customer experience strategies
82% of consumers expect personalized experiences when interacting with food brands
54% of food manufacturing companies report an increase in customer retention after improving customer experience
73% of consumers are willing to pay more for a better customer experience in the food sector
59% of food manufacturers believe that customer feedback directly influences product innovation
67% of consumers use social media to share their food brand experiences
49% of food manufacturers track customer satisfaction through digital surveys
40% of consumers have switched brands due to negative customer service experiences
85% of food consumers read online reviews before choosing a brand
70% of food industry executives see customer experience as a key differentiator in competitive markets
63% of food manufacturing companies plan to invest more in CX technology in the next year
45% of consumers prefer brands that provide real-time customer support in the food industry

Did you know that 78% of consumers in the food manufacturing industry have abandoned a purchase due to poor customer service, highlighting the vital role of exceptional customer experience in driving brand loyalty and revenue?

Brand Trust and Transparency

58% of food manufacturing firms report improved brand trust after customer experience improvements
69% of consumers prefer brands that proactively update them about product recalls or issues
61% of consumers trust brands more if they see transparent ingredient sourcing and quality practices
71% of consumers are more likely to remain loyal to brands with strong social responsibility practices in the food industry
60% of consumers are more likely to purchase from brands with transparency in supply chain data
72% of consumers prefer brands that acknowledge and address negative reviews transparently
49% of consumers feel more connected to brands that share their sustainability efforts
42% of consumers rate transparency and honesty as the most important factors influencing their trust in food brands
52% of consumers are influenced by brand participation in sustainability initiatives when choosing food products
55% of consumers say that clear, detailed product information enhances their trust and loyalty in food brands

Brand Trust and Transparency Interpretation

In an industry where trust is the secret ingredient, food manufacturers are increasingly baking transparency, social responsibility, and proactive communication into their recipes to please discerning consumers and turn loyalty into a full plate.

Customer Experience and Loyalty

78% of consumers say they have ended a purchase due to poor customer service in the food manufacturing industry
65% of food manufacturing companies have implemented omnichannel customer experience strategies
54% of food manufacturing companies report an increase in customer retention after improving customer experience
73% of consumers are willing to pay more for a better customer experience in the food sector
49% of food manufacturers track customer satisfaction through digital surveys
40% of consumers have switched brands due to negative customer service experiences
85% of food consumers read online reviews before choosing a brand
70% of food industry executives see customer experience as a key differentiator in competitive markets
63% of food manufacturing companies plan to invest more in CX technology in the next year
45% of consumers prefer brands that provide real-time customer support in the food industry
78% of consumers say that quick resolution of complaints enhances their loyalty to food brands
65% of consumers are willing to recommend food brands that provide excellent customer service
74% of consumers say that seamless online ordering experiences impact their brand loyalty in the food industry
80% of food manufacturing companies believe proactive communication improves customer satisfaction
54% of food manufacturing companies have seen a rise in positive online reviews following CX enhancements
48% of food companies track customer journey across multiple touchpoints to improve CX
77% of food manufacturers report an increase in customer satisfaction scores after implementing new CX strategies
55% of consumers have abandoned online food carts due to lack of flexible payment options
58% of food brands have introduced loyalty programs to enhance customer experience
63% of consumers state that easy navigation on food brand websites influences their purchasing decision
59% of food sector customers prefer brands with eco-friendly packaging, which is tied to enhanced customer loyalty
68% of food manufacturing companies have incorporated customer segmentation in their CX strategy
47% of food industry brands use chatbots for customer service, leading to faster response times
69% of food companies believe that customer reviews directly impact product sales
55% of food manufacturing firms invest in training staff specifically for customer experience excellence
81% of food consumers are more loyal to brands with engaging and interactive digital content
53% of consumers report that ongoing engagement with brands enhances their overall shopping experience in the food sector
80% of food manufacturing firms see customer experience as a key factor in differentiating in e-commerce channels
74% of consumers highlight easy return and refund policies as critical for positive customer experience in food retail
60% of food manufacturing companies implement customer loyalty programs to gather more feedback and insights
57% of consumers say that brands recognizing their loyalty through personalized offers increases their satisfaction
43% of food manufacturing firms use customer journey mapping to improve touchpoints
80% of food consumers value brands that proactively seek feedback, leading to higher satisfaction scores
66% of food manufacturing companies see a direct link between customer experience investments and revenue growth

Customer Experience and Loyalty Interpretation

In the competitive landscape of food manufacturing, where 78% of consumers have cut ties over poor service yet 70% are eager to recommend brands based on experience, it's clear that investing in seamless, personalized, and digitally-savvy customer strategies isn’t just good ethics—it’s the recipe for real revenue growth.

Digital Engagement and Communication

67% of consumers use social media to share their food brand experiences
42% of food companies have adopted mobile apps to enhance customer experience
66% of food consumers value quick, personalized responses from brands on social media
52% of food manufacturing companies use virtual reality to showcase their products, enhancing customer engagement
58% of consumers prefer to contact brands via messaging apps for quick support regarding food products
65% of food brands are planning to incorporate augmented reality experiences to enhance customer engagement
69% of consumers share their food experiences on multiple platforms, amplifying brand reach
74% of food brands have improved their online presence to meet customer expectations for CX

Digital Engagement and Communication Interpretation

With nearly seven out of ten consumers sharing food experiences across multiple platforms and a growing array of immersive digital tools like VR and AR, the food manufacturing industry must blend innovation with responsiveness to turn social buzz into lasting brand loyalty.

Operational Strategies and Innovation

59% of food manufacturers believe that customer feedback directly influences product innovation
71% of food manufacturing executives say that improving customer feedback channels boosts overall operational efficiency

Operational Strategies and Innovation Interpretation

With 59% of food manufacturers recognizing customer feedback as a catalyst for product innovation and 71% acknowledging its role in enhancing operational efficiency, it's clear that listening to consumers isn't just good manners—it's good manufacturing strategy.

Personalization and Consumer Preferences

82% of consumers expect personalized experiences when interacting with food brands
52% of food manufacturing companies use AI to personalize customer interactions
72% of food industry executives say customer data analytics has improved their decision-making
76% of consumers report higher satisfaction when food brands personalize communication based on purchasing behavior
67% of food manufacturers plan to expand their use of data analytics to better understand customer preferences

Personalization and Consumer Preferences Interpretation

With 82% of consumers craving personalized food experiences, it's clear that the food manufacturing industry must cook up smarter AI-driven insights—otherwise, they risk serving a stale relationship with their customers.