GITNUXREPORT 2025

Customer Education Statistics

Customer education boosts retention, loyalty, revenue, and reduces costs effectively.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The average customer education program costs companies around 5% of their customer onboarding budget

Statistic 2

70% of customers prefer to learn about a product through rich content like videos and tutorials

Statistic 3

86% of consumers say they are more likely to stay with a brand that offers clear and useful onboarding and training

Statistic 4

60% of users prefer online learning modules over in-person training

Statistic 5

74% of customers say that training and onboarding are critical in their decision to stay with a company

Statistic 6

83% of customers believe that companies should prioritize quality customer education

Statistic 7

69% of users prefer self-paced online tutorials over live support

Statistic 8

Over 70% of B2B buyers prefer to learn about products through online education content rather than demos

Statistic 9

85% of consumers want brands to offer online training or education as part of the purchasing process

Statistic 10

45% of organizations plan to increase their investment in customer education in 2024

Statistic 11

80% of customers appreciate when companies offer ongoing educational resources post-purchase

Statistic 12

Mobile-based customer education modules have seen a 150% increase in usage over the past three years

Statistic 13

67% of consumers are more receptive to learning about new products when the content is engaging and easy to understand

Statistic 14

50% of customers abandon a website if they can't find educational resources within 30 seconds

Statistic 15

65% of millennial consumers prefer digital customer education over in-person interactions

Statistic 16

70% of B2B buyers only engage with educational content that is personalized and relevant

Statistic 17

77% of customers are more likely to refer brands that offer comprehensive educational resources

Statistic 18

Businesses that utilize gamification in their customer education see a 50% increase in course completion rates

Statistic 19

69% of online learners prefer mobile-friendly educational content

Statistic 20

47% of companies plan to expand their customer education content in 2024

Statistic 21

61% of online learners favor microlearning modules for customer education

Statistic 22

90% of customers consume educational content regularly during their relationship with a brand

Statistic 23

52% of organizations plan to introduce more interactive content in their customer education offerings during 2024

Statistic 24

Companies that invest in customer education experience a 20% increase in customer retention rates

Statistic 25

Customer training can reduce support costs by up to 30%

Statistic 26

78% of customers say that useful product education influences their purchasing decision

Statistic 27

Organizations that provide comprehensive onboarding see a 54% higher customer retention rate

Statistic 28

90% of customers would feel more confident in a product if they had access to educational resources

Statistic 29

53% of customers say that online tutorials influence their buying decision

Statistic 30

65% of SaaS companies claim that customer education directly correlates with customer success

Statistic 31

Investing in customer education can increase upsell opportunities by 30%

Statistic 32

40% of customer support queries can be reduced through proactive educational content

Statistic 33

92% of consumers trust online reviews over advertisements, and customer education often influences these reviews

Statistic 34

Businesses that utilize customer education platforms see a 25% faster time-to-value for their customers

Statistic 35

Companies with strong customer education programs have 2x higher Customer Lifetime Value (CLV)

Statistic 36

54% of enterprises see a direct link between customer education and increased revenue

Statistic 37

89% of customers say that training improves their product usage and satisfaction

Statistic 38

62% of companies say that customer education is a key factor in their customer success strategies

Statistic 39

75% of users who receive educational content are more likely to recommend a company

Statistic 40

Companies that regularly update their educational content see a 22% improvement in customer satisfaction scores

Statistic 41

78% of enterprises see a reduction in onboarding time after implementing comprehensive customer education programs

Statistic 42

Interactive learning modules are 35% more effective at increasing product knowledge than traditional text-based content

Statistic 43

Customer education content can lead to a 40% increase in customer engagement on digital platforms

Statistic 44

72% of customers report that educational resources influence their loyalty to a brand

Statistic 45

88% of organizations which provide tailored educational content see higher customer satisfaction levels

Statistic 46

Customer onboarding programs with integrated education see a 20% higher activation rate

Statistic 47

Companies with comprehensive customer education programs report a 15% reduction in churn rate

Statistic 48

80% of support tickets could be prevented with better customer education and proactive tutorials

Statistic 49

Customer education platforms can increase upselling by 25%, according to survey data

Statistic 50

63% of customers consider educational content as a key factor in brand trust

Statistic 51

Small businesses that implement customer education report a 15% increase in customer satisfaction

Statistic 52

72% of customers have a better experience with a brand when they have access to online training resources

Statistic 53

85% of organizations say that ongoing customer education boosts brand loyalty

Statistic 54

Investing in customer education can reduce onboarding time by up to 40%

Statistic 55

88% of consumers say they are more loyal to brands that provide easy-to-access educational resources

Statistic 56

Customer education initiatives are linked to a 25% increase in customer advocacy

Statistic 57

79% of users are more likely to purchase from a brand that offers comprehensive educational content

Statistic 58

58% of decision-makers believe that customer education increases product adoption

Statistic 59

Educational content reduces the time new customers take to reach proficiency by 35%

Statistic 60

Offering personalized learning paths increases customer satisfaction by 30%

Statistic 61

69% of enterprises believe that customer education helps differentiate their brand from competitors

Statistic 62

Customer education can decrease onboarding costs by up to 20%

Statistic 63

86% of customers say that educational content improves their overall customer experience

Statistic 64

77% of organizations see a direct association between customer education and increased revenue

Statistic 65

55% of users find video tutorials more effective than written guides

Statistic 66

65% of SaaS users access educational content via mobile devices

Statistic 67

74% of customer training programs include video content, making it the most preferred educational format

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Key Highlights

70% of customers prefer to learn about a product through rich content like videos and tutorials
Companies that invest in customer education experience a 20% increase in customer retention rates
86% of consumers say they are more likely to stay with a brand that offers clear and useful onboarding and training
Customer training can reduce support costs by up to 30%
60% of users prefer online learning modules over in-person training
78% of customers say that useful product education influences their purchasing decision
Organizations that provide comprehensive onboarding see a 54% higher customer retention rate
90% of customers would feel more confident in a product if they had access to educational resources
53% of customers say that online tutorials influence their buying decision
65% of SaaS companies claim that customer education directly correlates with customer success
Investing in customer education can increase upsell opportunities by 30%
74% of customers say that training and onboarding are critical in their decision to stay with a company
83% of customers believe that companies should prioritize quality customer education

Did you know that 70% of customers prefer learning about products through rich content like videos and tutorials, and companies investing in customer education see a 20% boost in retention, lower support costs, and increased revenue?

Cost Savings and Efficiency Gains

The average customer education program costs companies around 5% of their customer onboarding budget

Cost Savings and Efficiency Gains Interpretation

While investing just about 5% of their onboarding budget might seem modest, in today's competitive landscape, prioritizing customer education isn't just smart—it's essential for turning new users into loyal advocates.

Customer Preferences and Engagement

70% of customers prefer to learn about a product through rich content like videos and tutorials
86% of consumers say they are more likely to stay with a brand that offers clear and useful onboarding and training
60% of users prefer online learning modules over in-person training
74% of customers say that training and onboarding are critical in their decision to stay with a company
83% of customers believe that companies should prioritize quality customer education
69% of users prefer self-paced online tutorials over live support
Over 70% of B2B buyers prefer to learn about products through online education content rather than demos
85% of consumers want brands to offer online training or education as part of the purchasing process
45% of organizations plan to increase their investment in customer education in 2024
80% of customers appreciate when companies offer ongoing educational resources post-purchase
Mobile-based customer education modules have seen a 150% increase in usage over the past three years
67% of consumers are more receptive to learning about new products when the content is engaging and easy to understand
50% of customers abandon a website if they can't find educational resources within 30 seconds
65% of millennial consumers prefer digital customer education over in-person interactions
70% of B2B buyers only engage with educational content that is personalized and relevant
77% of customers are more likely to refer brands that offer comprehensive educational resources
Businesses that utilize gamification in their customer education see a 50% increase in course completion rates
69% of online learners prefer mobile-friendly educational content
47% of companies plan to expand their customer education content in 2024
61% of online learners favor microlearning modules for customer education
90% of customers consume educational content regularly during their relationship with a brand
52% of organizations plan to introduce more interactive content in their customer education offerings during 2024

Customer Preferences and Engagement Interpretation

As customer education shifts decisively toward engaging, accessible, and tailored digital content—driven by an overwhelming 90% consumption rate—businesses ignoring this trend risk alienating the 86% of consumers who value clear onboarding, the 85% who see it as a purchasing priority, and the 70% of B2B buyers who prefer online learning, making investment in innovative, mobile-friendly, and personalized educational resources not just a strategy but a necessity for brand loyalty and growth.

Impact of Customer Education on Business Outcomes

Companies that invest in customer education experience a 20% increase in customer retention rates
Customer training can reduce support costs by up to 30%
78% of customers say that useful product education influences their purchasing decision
Organizations that provide comprehensive onboarding see a 54% higher customer retention rate
90% of customers would feel more confident in a product if they had access to educational resources
53% of customers say that online tutorials influence their buying decision
65% of SaaS companies claim that customer education directly correlates with customer success
Investing in customer education can increase upsell opportunities by 30%
40% of customer support queries can be reduced through proactive educational content
92% of consumers trust online reviews over advertisements, and customer education often influences these reviews
Businesses that utilize customer education platforms see a 25% faster time-to-value for their customers
Companies with strong customer education programs have 2x higher Customer Lifetime Value (CLV)
54% of enterprises see a direct link between customer education and increased revenue
89% of customers say that training improves their product usage and satisfaction
62% of companies say that customer education is a key factor in their customer success strategies
75% of users who receive educational content are more likely to recommend a company
Companies that regularly update their educational content see a 22% improvement in customer satisfaction scores
78% of enterprises see a reduction in onboarding time after implementing comprehensive customer education programs
Interactive learning modules are 35% more effective at increasing product knowledge than traditional text-based content
Customer education content can lead to a 40% increase in customer engagement on digital platforms
72% of customers report that educational resources influence their loyalty to a brand
88% of organizations which provide tailored educational content see higher customer satisfaction levels
Customer onboarding programs with integrated education see a 20% higher activation rate
Companies with comprehensive customer education programs report a 15% reduction in churn rate
80% of support tickets could be prevented with better customer education and proactive tutorials
Customer education platforms can increase upselling by 25%, according to survey data
63% of customers consider educational content as a key factor in brand trust
Small businesses that implement customer education report a 15% increase in customer satisfaction
72% of customers have a better experience with a brand when they have access to online training resources
85% of organizations say that ongoing customer education boosts brand loyalty
Investing in customer education can reduce onboarding time by up to 40%
88% of consumers say they are more loyal to brands that provide easy-to-access educational resources
Customer education initiatives are linked to a 25% increase in customer advocacy
79% of users are more likely to purchase from a brand that offers comprehensive educational content
58% of decision-makers believe that customer education increases product adoption
Educational content reduces the time new customers take to reach proficiency by 35%
Offering personalized learning paths increases customer satisfaction by 30%
69% of enterprises believe that customer education helps differentiate their brand from competitors
Customer education can decrease onboarding costs by up to 20%
86% of customers say that educational content improves their overall customer experience
77% of organizations see a direct association between customer education and increased revenue

Impact of Customer Education on Business Outcomes Interpretation

Investing in customer education isn't just good karma—it's the strategic secret sauce that boosts retention, reduces costs, accelerates product adoption, and ultimately turns satisfied customers into loyal advocates, proving that knowledge truly is power and profit.

Preferred Learning Modalities and Content Types

55% of users find video tutorials more effective than written guides
65% of SaaS users access educational content via mobile devices
74% of customer training programs include video content, making it the most preferred educational format

Preferred Learning Modalities and Content Types Interpretation

With over half of users favoring video tutorials and nearly two-thirds accessing content on mobile devices, it’s clear that in the age of on-the-go learning, SaaS providers must prioritize vibrant videos—becoming the Netflix of customer education to stay ahead.