GITNUXREPORT 2025

Copywriting Statistics

Effective copywriting boosts engagement, conversions, leads, and trust significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

About 80% of consumers prefer to read business information in articles rather than advertisements

Statistic 2

Companies that blog generate 67% more leads than those that do not

Statistic 3

Using storytelling in copy can boost engagement rates by over 300%

Statistic 4

Copy that includes emotional triggers can raise conversion rates by up to 70%

Statistic 5

68% of consumers prefer to learn about a product or service through content rather than traditional ads

Statistic 6

72% of marketers say content marketing increases engagement

Statistic 7

Headlines with numbers get 36% more clicks

Statistic 8

70% of consumers prefer getting to know a company through articles rather than ads

Statistic 9

52% of marketers say producing better content is their top priority

Statistic 10

Mobile-friendly websites increase conversion rates by 64%, emphasizing the need for copy that adapts to all devices

Statistic 11

Only 20% of visitors read beyond the headline, underscoring the importance of strong headlines

Statistic 12

Content marketing generates over three times as many leads as outbound marketing and costs 62% less

Statistic 13

47% of buyers view 3-5 pieces of content before engaging with a salesperson

Statistic 14

98% of marketers say creating engaging content is the key to gaining customer attention

Statistic 15

Including video on landing pages can boost conversions by up to 80%

Statistic 16

33% of marketers say their highest quality traffic comes from blog content

Statistic 17

60% of marketers say that rich content like videos and infographics improves user engagement

Statistic 18

70% of consumers prefer getting to know a brand through articles rather than traditional ads

Statistic 19

Nearly half of B2B buyers consume 3-5 pieces of content before engaging with a salesperson

Statistic 20

Copy with emotional appeal results in more shares on social media, increasing reach

Statistic 21

Blog posts that include data and statistics are shared 30% more often, showing the power of evidence-based content

Statistic 22

Using humor in marketing copy can increase engagement by up to 30%, but must be targeted correctly

Statistic 23

65% of consumers say they will buy from a new brand if they find the content helpful

Statistic 24

Clear headlines and subheadings improve readability, increasing user engagement by 50%

Statistic 25

Use of bullet points increases scannability and can improve readability by up to 50%

Statistic 26

Visual content receives 94% more views than plain text, increasing engagement significantly

Statistic 27

Blog posts with images get 94% more views, improving overall engagement

Statistic 28

Consumers read an average of 20% more content when it’s easy to scan using formatting aids like headers and bullet points

Statistic 29

88% of online consumers say they won’t return to a website with a poor design, emphasizing good copy alongside good design

Statistic 30

Over 50% of all web traffic is generated by mobile devices, requiring copy to be optimized for smaller screens

Statistic 31

Including a personalized call-to-action in your copy can increase conversions by up to 202%

Statistic 32

73% of consumers prefer to buy from brands that personalize their messaging

Statistic 33

Email marketers see an ROI of 42:1 on average

Statistic 34

Personalized subject lines are 26% more likely to be opened

Statistic 35

Email opt-in rates increase by 50% when personalized based on subscriber behavior

Statistic 36

Personalization can increase conversion rates by as much as 202%

Statistic 37

Email marketing has an average ROI of 42:1, making it one of the most cost-effective channels

Statistic 38

Personalized email campaigns see a 29% higher open rate and 41% higher click-through rate

Statistic 39

Including multiple calls-to-action in copy can improve conversions by up to 232%

Statistic 40

55% of visitors spend less than 15 seconds on a webpage, emphasizing the importance of compelling, concise copy

Statistic 41

The average word count of top-ranking Google search results is 1,447 words

Statistic 42

Longer copy tends to perform better in search engine rankings, with 2,000+ words often leading to higher engagement

Statistic 43

The average landing page conversion rate is around 2.35%, but optimized pages often see rates above 11%

Statistic 44

81% of people look up a product online before making a purchase, highlighting the importance of online content

Statistic 45

48% of marketers say that conversion rate optimization is their top priority

Statistic 46

Adding social proof (reviews, testimonials) can increase conversion rates by 34%

Statistic 47

69% of marketers believe that landing pages with fewer form fields generate higher conversion rates

Statistic 48

Adding a sense of urgency in copy can increase conversions by 13%

Statistic 49

Including testimonials on landing pages can increase conversions by up to 34%

Statistic 50

Copy with a clear value proposition increases conversion rates by 80%

Statistic 51

Using scarcity tactics can boost sales by 13-20%

Statistic 52

75% of users judge a company's credibility based on their website content, making persuasive copy crucial

Statistic 53

Trustworthy and transparent content can increase consumer trust by over 60%, influencing conversions

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Sources

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Trust Badges - Publications that have cited our reports

Key Highlights

About 80% of consumers prefer to read business information in articles rather than advertisements
Including a personalized call-to-action in your copy can increase conversions by up to 202%
Companies that blog generate 67% more leads than those that do not
The average word count of top-ranking Google search results is 1,447 words
Clear headlines and subheadings improve readability, increasing user engagement by 50%
73% of consumers prefer to buy from brands that personalize their messaging
Email marketers see an ROI of 42:1 on average
Using storytelling in copy can boost engagement rates by over 300%
55% of visitors spend less than 15 seconds on a webpage, emphasizing the importance of compelling, concise copy
Personalized subject lines are 26% more likely to be opened
Copy that includes emotional triggers can raise conversion rates by up to 70%
48% of marketers say that conversion rate optimization is their top priority
Longer copy tends to perform better in search engine rankings, with 2,000+ words often leading to higher engagement

Did you know that compelling, personalized copy can boost conversions by over 200%, making mastering the art of copywriting an essential secret weapon for business success?

Content Marketing and Engagement Strategies

About 80% of consumers prefer to read business information in articles rather than advertisements
Companies that blog generate 67% more leads than those that do not
Using storytelling in copy can boost engagement rates by over 300%
Copy that includes emotional triggers can raise conversion rates by up to 70%
68% of consumers prefer to learn about a product or service through content rather than traditional ads
72% of marketers say content marketing increases engagement
Headlines with numbers get 36% more clicks
70% of consumers prefer getting to know a company through articles rather than ads
52% of marketers say producing better content is their top priority
Mobile-friendly websites increase conversion rates by 64%, emphasizing the need for copy that adapts to all devices
Only 20% of visitors read beyond the headline, underscoring the importance of strong headlines
Content marketing generates over three times as many leads as outbound marketing and costs 62% less
47% of buyers view 3-5 pieces of content before engaging with a salesperson
98% of marketers say creating engaging content is the key to gaining customer attention
Including video on landing pages can boost conversions by up to 80%
33% of marketers say their highest quality traffic comes from blog content
60% of marketers say that rich content like videos and infographics improves user engagement
70% of consumers prefer getting to know a brand through articles rather than traditional ads
Nearly half of B2B buyers consume 3-5 pieces of content before engaging with a salesperson
Copy with emotional appeal results in more shares on social media, increasing reach
Blog posts that include data and statistics are shared 30% more often, showing the power of evidence-based content
Using humor in marketing copy can increase engagement by up to 30%, but must be targeted correctly
65% of consumers say they will buy from a new brand if they find the content helpful

Content Marketing and Engagement Strategies Interpretation

In an era where over 80% of consumers prefer learning about brands through articles and engaging storytelling—boosted further by emotional appeals, compelling headlines, and multimedia—businesses that prioritize high-quality, mobile-friendly content not only attract and retain customer attention but also generate more leads at a fraction of traditional advertising costs, proving that in-depth, authentic content remains the most persuasive marketing tool.

Content Presentation and Visuals

Clear headlines and subheadings improve readability, increasing user engagement by 50%
Use of bullet points increases scannability and can improve readability by up to 50%
Visual content receives 94% more views than plain text, increasing engagement significantly
Blog posts with images get 94% more views, improving overall engagement
Consumers read an average of 20% more content when it’s easy to scan using formatting aids like headers and bullet points
88% of online consumers say they won’t return to a website with a poor design, emphasizing good copy alongside good design
Over 50% of all web traffic is generated by mobile devices, requiring copy to be optimized for smaller screens

Content Presentation and Visuals Interpretation

Effective copywriting—through clear headlines, scannable formatting, and compelling visuals—not only boosts engagement by up to 94% but also is crucial for retaining the modern, mobile-first audience that judges your website's success at a glance.

Email Marketing Effectiveness and Personalization

Including a personalized call-to-action in your copy can increase conversions by up to 202%
73% of consumers prefer to buy from brands that personalize their messaging
Email marketers see an ROI of 42:1 on average
Personalized subject lines are 26% more likely to be opened
Email opt-in rates increase by 50% when personalized based on subscriber behavior
Personalization can increase conversion rates by as much as 202%
Email marketing has an average ROI of 42:1, making it one of the most cost-effective channels
Personalized email campaigns see a 29% higher open rate and 41% higher click-through rate
Including multiple calls-to-action in copy can improve conversions by up to 232%

Email Marketing Effectiveness and Personalization Interpretation

By leveraging personalized messaging and strategic calls-to-action—boosting open and click-through rates by as much as 29-232%—you can transform your email marketing into a powerhouse with a 42:1 ROI; so don’t wait—personalize now and watch your conversions soar.

Engagement Strategies

55% of visitors spend less than 15 seconds on a webpage, emphasizing the importance of compelling, concise copy

Engagement Strategies Interpretation

With over half of visitors barely glancing at your page, crafting punchy, impactful copy isn't just smart—it's survival in the digital race.

Search Engine Optimization and Website Performance

The average word count of top-ranking Google search results is 1,447 words
Longer copy tends to perform better in search engine rankings, with 2,000+ words often leading to higher engagement
The average landing page conversion rate is around 2.35%, but optimized pages often see rates above 11%
81% of people look up a product online before making a purchase, highlighting the importance of online content

Search Engine Optimization and Website Performance Interpretation

While crafting a lengthy, well-optimized 2,000+ word masterpiece may seem daunting, the data clearly shows that in the digital marketplace, the more you invest in comprehensive content, the higher your chances of capturing eager consumers before they hit that “buy” button—proving that in online marketing, length and quality truly go hand in hand.

Social Proof, Trust, and Conversion Optimization

48% of marketers say that conversion rate optimization is their top priority
Adding social proof (reviews, testimonials) can increase conversion rates by 34%
69% of marketers believe that landing pages with fewer form fields generate higher conversion rates
Adding a sense of urgency in copy can increase conversions by 13%
Including testimonials on landing pages can increase conversions by up to 34%
Copy with a clear value proposition increases conversion rates by 80%
Using scarcity tactics can boost sales by 13-20%
75% of users judge a company's credibility based on their website content, making persuasive copy crucial
Trustworthy and transparent content can increase consumer trust by over 60%, influencing conversions

Social Proof, Trust, and Conversion Optimization Interpretation

In the high-stakes world of digital marketing, where nearly half of marketers prioritize conversion optimization and over 75% of users judge credibility solely by website content, leveraging data-driven tactics like social proof, clear value propositions, and scarcity not only enhances trust by 60%, but can also decisively tip the scales toward higher sales and conversions—so essentially, if your copy isn’t convincingly compelling, you're leaving a lot of money on the table.