GITNUXREPORT 2025

Content Curation Statistics

Content curation boosts engagement, brand visibility, traffic, and industry authority.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Content curation reduces content creation costs by up to 20%

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55% of B2B marketers regularly use curated content in their marketing strategies

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Brands that effectively use content curation see a 30% increase in website traffic

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45% of marketers believe content curation helps establish authority within their industry

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65% of marketers agree curated content helps save time in content creation

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80% of marketers think content curation enhances their brand visibility

Statistic 7

55% of content marketers believe curating content helps better understand customer interests

Statistic 8

67% of organizations plan to increase their investment in content curation over the next year

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47% of marketers say curated content helps fill content gaps in their strategy

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52% of marketers use curated content to supplement original content

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Daily curated content leads to a 35% increase in direct traffic

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72% of users prefer consuming curated content from brands they follow on social media

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60% of marketers cite content curation as a key strategy for thought leadership

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48% of content marketers report longer average content lifespan through curation

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84% of B2B companies curate content to engage decision-makers and influencers

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43% of content curation efforts focus on industry news and updates

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66% of marketers utilize third-party tools for content curation

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39% of content creators see curated content as a way to boost engagement metrics

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69% of brands see increased social media followers through curated content campaigns

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72% of users find curated content more valuable than purely original content

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51% of marketers have increased their content output by using curated content

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65% of marketing teams use content curation as a lead nurturing tactic

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36% of marketers have a dedicated team for content curation

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58% of content marketers prioritize content curation for brand awareness

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82% of marketers agree curated content can help foster community engagement

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74% of companies leverage curated content for email marketing campaigns

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41% of marketers find curated content easier to update compared to original content

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89% of users say curated content helps them stay up-to-date with industry trends

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57% of content curation is done manually, while 43% uses automated tools

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67% of social media content consumption is influenced by curated content

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73% of marketers see content curation as a way to improve content variety

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49% of content curation involves repurposing existing content

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59% of content marketers use curated content to reach niche target audiences

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77% of B2C companies incorporate curated content into their social media strategy

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35% of content curation is done through partnerships with industry leaders

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83% of marketers observe higher conversion rates when incorporating curated content

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70% of marketers find content curation effective for audience engagement

Statistic 38

78% of marketers believe curated content improves SEO rankings

Statistic 39

54% of marketers believe that curated content makes their brand appear more credible

Statistic 40

63% of organization managers believe content curation improves user engagement

Statistic 41

76% of consumers are more likely to trust a brand that shares curated content regularly

Statistic 42

54% of content curation effort is focused on sharing industry insights

Statistic 43

68% of organizations believe curated content enhances thought leadership

Statistic 44

The average engagement rate on curated content is 25% higher than on non-curated content

Statistic 45

60% of consumers feel more positive about a brand after consuming curated content from it

Statistic 46

79% of businesses see improved customer experience by delivering curated content

Statistic 47

88% of companies report increased brand loyalty through strategic content curation

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Key Highlights

70% of marketers find content curation effective for audience engagement
55% of B2B marketers regularly use curated content in their marketing strategies
60% of consumers feel more positive about a brand after consuming curated content from it
Brands that effectively use content curation see a 30% increase in website traffic
45% of marketers believe content curation helps establish authority within their industry
65% of marketers agree curated content helps save time in content creation
The average engagement rate on curated content is 25% higher than on non-curated content
80% of marketers think content curation enhances their brand visibility
55% of content marketers believe curating content helps better understand customer interests
67% of organizations plan to increase their investment in content curation over the next year
Content curation reduces content creation costs by up to 20%
47% of marketers say curated content helps fill content gaps in their strategy
52% of marketers use curated content to supplement original content

Did you know that 70% of marketers swear by content curation as a game-changer for audience engagement, while brands leveraging curated content enjoy a 30% boost in website traffic and higher trust among consumers?

Content Creation, Cost, and Efficiency

Content curation reduces content creation costs by up to 20%

Content Creation, Cost, and Efficiency Interpretation

Leveraging content curation not only curates cleverness but also cuts content creation costs by up to 20%, proving that sometimes, less truly is more.

Content Curation Adoption and Usage

55% of B2B marketers regularly use curated content in their marketing strategies
Brands that effectively use content curation see a 30% increase in website traffic
45% of marketers believe content curation helps establish authority within their industry
65% of marketers agree curated content helps save time in content creation
80% of marketers think content curation enhances their brand visibility
55% of content marketers believe curating content helps better understand customer interests
67% of organizations plan to increase their investment in content curation over the next year
47% of marketers say curated content helps fill content gaps in their strategy
52% of marketers use curated content to supplement original content
Daily curated content leads to a 35% increase in direct traffic
72% of users prefer consuming curated content from brands they follow on social media
60% of marketers cite content curation as a key strategy for thought leadership
48% of content marketers report longer average content lifespan through curation
84% of B2B companies curate content to engage decision-makers and influencers
43% of content curation efforts focus on industry news and updates
66% of marketers utilize third-party tools for content curation
39% of content creators see curated content as a way to boost engagement metrics
69% of brands see increased social media followers through curated content campaigns
72% of users find curated content more valuable than purely original content
51% of marketers have increased their content output by using curated content
65% of marketing teams use content curation as a lead nurturing tactic
36% of marketers have a dedicated team for content curation
58% of content marketers prioritize content curation for brand awareness
82% of marketers agree curated content can help foster community engagement
74% of companies leverage curated content for email marketing campaigns
41% of marketers find curated content easier to update compared to original content
89% of users say curated content helps them stay up-to-date with industry trends
57% of content curation is done manually, while 43% uses automated tools
67% of social media content consumption is influenced by curated content
73% of marketers see content curation as a way to improve content variety
49% of content curation involves repurposing existing content
59% of content marketers use curated content to reach niche target audiences
77% of B2C companies incorporate curated content into their social media strategy
35% of content curation is done through partnerships with industry leaders
83% of marketers observe higher conversion rates when incorporating curated content

Content Curation Adoption and Usage Interpretation

With over half of B2B marketers relying on curated content to boost traffic, authority, and engagement, it’s clear that in today's content landscape, smart curation is not just an extra—it’s the strategic backbone for brand visibility and thought leadership—making curated content the secret ingredient to transforming information overload into meaningful influence.

Content Marketing Effectiveness and Engagement

70% of marketers find content curation effective for audience engagement
78% of marketers believe curated content improves SEO rankings
54% of marketers believe that curated content makes their brand appear more credible
63% of organization managers believe content curation improves user engagement
76% of consumers are more likely to trust a brand that shares curated content regularly
54% of content curation effort is focused on sharing industry insights
68% of organizations believe curated content enhances thought leadership

Content Marketing Effectiveness and Engagement Interpretation

With over 70% of marketers championing content curation as a key strategy for boosting engagement, SEO, and credibility, it's clear that in the digital age, thoughtfully curated content isn't just a trend—it's the backbone of a trustworthy, influential brand presence.

Engagement

The average engagement rate on curated content is 25% higher than on non-curated content

Engagement Interpretation

Despite the hype, curated content proves its worth with a 25% higher engagement rate, reminding us that quality curation often trumps quantity in capturing audience attention.

Impact on Brand and Customer Experience

60% of consumers feel more positive about a brand after consuming curated content from it
79% of businesses see improved customer experience by delivering curated content
88% of companies report increased brand loyalty through strategic content curation

Impact on Brand and Customer Experience Interpretation

With nearly nine out of ten companies harnessing curated content to bolster brand loyalty and nearly two-thirds of consumers feeling more positive about brands that personalize their narratives, it's clear that strategic content curation isn't just a trend—it's the currency of meaningful customer engagement.