Gitnux/Report 2026

Consumer Staples Industry Statistics

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Consumer Staples Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The consumer staples industry at a glance

The global consumer staples market is projected at $4.99 trillion in 2025 and is being reshaped by value-seeking shoppers, private-label competition, sustainability requirements and selective M&A.

$4,988.5B[101]
Global market size, 2025
4.1%[101]
Forecast CAGR, 2025–2034
$982.2B[102]
U.S. food-store revenue, 2024
3,395,400[102]
U.S. food-store jobs, 2024
Market size
Custom Market Insights estimates the global consumer staples market at $4,988.5 billion in 2025, rising to $8,865 billion by 2034. In the United States, food and beverage stores generated an estimated $982.2 billion in 2024 revenue.[101][102]
Forecast & CAGR
The global consumer staples market is forecast to expand at a 4.1% CAGR from 2025 to 2034, according to Custom Market Insights. U.S. consumer spending also remained resilient: inflation-adjusted food expenditure increased from $2.49 trillion in 2024 to $2.51 trillion in 2025.[101][103]
Market share & regions
Within the MSCI ACWI Investable Market Index, consumer staples represented 5.5% of global equity-market weight in 2025. North America accounted for 3.3 percentage points of the index, compared with 1.3 points for EMEA, 0.5 points for emerging markets and 0.4 points for Asia-Pacific.[93]
Segmentation
The global market is commonly segmented into food and beverages, personal care, household products, and health and wellness or over-the-counter products. Detailed categories include packaged foods, dairy, snacks, non-alcoholic beverages, skincare, haircare, cleaning supplies, laundry detergents, vitamins and supplements, and OTC medicines.[101]
Key players & concentration
Major multinational players identified in the global market include Procter & Gamble, Unilever, Nestlé, PepsiCo, Coca-Cola, Mondelez International and Colgate-Palmolive. In U.S. grocery retail, Walmart, Amazon and Costco were described in FTC case materials as having nearly three times the grocery-sales share of Kroger and Albertsons combined, although grocery remains fragmented overall.[101][104]
Pricing
Average U.S. food-at-home prices were 2.3% higher in 2025 than in 2024, below the 20-year historical average annual increase of 2.6%. In consumer products M&A, pricing growth has begun to soften, with more promotions and limited-time offers putting pressure on revenue and margins.[103][105]
Trends, drivers & challenges
Key growth themes include sustainability, clean-label products, health and wellness, smart packaging and AI-enabled supply chains. The main challenges are input-cost uncertainty, difficult volume growth, consumer trade-down, promotional pressure and regulatory requirements for packaging and product safety.[101][105][106]
Consumer behavior & competition
U.S. consumers spent an average of 9.7% of disposable personal income on food in 2025, including 4.8% on food at home and 4.9% away from home. FTC materials estimate that private-label products represented roughly 15%–20% of U.S. grocery sales, while RSM reports that value-oriented shoppers are moving toward private label and lower-cost alternatives.[103][104][105]
M&A
Consumer-products deal volume declined approximately 15% in the first half of 2026, according to RSM, as buyers faced economic and regulatory uncertainty. PwC reported 66 consumer-market transactions in August 2026 and said activity was increasingly concentrated among companies with resilient category positions, scale and clear value-creation plans.[105][107]
Regulation
In the United States, the FDA determined in January 2025 that 35 food-contact notifications for PFAS grease-proofing substances used on paper and paperboard packaging were no longer effective, with a compliance date of June 30, 2025 for certain existing stocks. In the European Union, Regulation (EU) 2025/40 establishes sustainability and labeling requirements for packaging across its life cycle.[108][109]
Latest news
Recent 2026 developments point to cautious but continuing consolidation: PwC reported that August transactions remained stable year over year at 66 deals, while RSM described food and beverage deal activity as constrained by weak volumes, trade-down behavior and uncertainty over future input costs. Recent examples include Unilever’s acquisition of Grüns and Church & Dwight’s planned acquisition of Miss Mouth’s.[107][105]
report visual · Projection

U.S. food-at-home expenditures, Food Expenditure Series

U.S. food-at-home expenditures, Food Expenditure Series grew from $799.5B in 2018 to $1.1T in 2023.

$799.5B
Start
+5.97%
CAGR · 5y
$1.1T
Projected
20182023
source-verifieders.usda.gov2023

02 Ranking

Top 10 Companies in the Consumer Staples Industry

The leading companies in the consumer staples industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Mars leads Gitnux's 2026 consumer staples ranking with an Overall score of 9.0, with global confectionery, food and pet care scale. L'Oréal is the highest-ranked beauty and personal care products maker at 8.9, with €44.05 billion 2025 sales and 20.2% operating margin.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in confectionery & pet care

    Mars

    US

    Ranked #1 · 9.0 · Confectionery & pet care

    Why we picked it: It spans confectionery plus food and pet care, covering multiple consumer staples categories.

    See in ranking ↓Visit mars.com ↗

  2. Leader in personal care

    L'Oréal

    FR

    Ranked #2 · 8.9 · Personal care

    Why we picked it: Its beauty and personal care portfolio sits inside consumer staples demand tied to everyday routines.

    See in ranking ↓Visit loreal.com ↗

  3. Leader in household & personal care

    The Procter & Gamble Company

    US

    Ranked #3 · 8.8 · Household & personal care

    Why we picked it: It sells daily-use products across beauty, grooming, health, home and family care categories.

    See in ranking ↓Visit pg.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the consumer staples industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Mars

Confectionery & pet care · US

9.0
2

L'Oréal

Personal care · FR

8.9
3

The Procter & Gamble Company

Household & personal care · US

8.8
4

The Coca-Cola Company

Non-alcoholic beverages · US

8.8
5

Philip Morris International

Tobacco & nicotine · US

8.6
6

Unilever

Global personal care, home care and foods · GB

8.5
7

Nestlé

Global food, beverages, nutrition and pet care · CH

8.2
8

Danone

Dairy, plant-based, water and nutrition · FR

8.0
9

PepsiCo

Global snacks and non-alcoholic beverages · US

7.9
10

Kimberly-Clark

Global tissue, diapers and personal care · US

7.0

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the consumer staples industry. In Consumer Staples Industry Statistics. Gitnux. https://gitnux.org/consumer-staples-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

Technology plans concentrate on AI, automation and data integration. In 2025, 39% of food-manufacturing respondents planned AI and machine learning within 12 months.

AI in the consumer staples industry

  • 39% of food-manufacturing respondents planned to implement AI and machine learning within 12 months in 2025.[1]
  • 31% of U.S. consumer-products and retail executives said data security mattered most for consumer experience in 2024.[2]
  • 25% of U.S. consumer-products and retail executives increased cybersecurity investment in 2024.[2]
  • 74% of U.S. consumer-products and retail executives rated their companies AI-mature at level 4 or 5 out of 5 in 2024.[2]
  • 47% of U.S. consumer-products and retail executives planned to increase generative-AI or machine-learning investment during the year after the 2024 survey.[2]
  • 22% of food-manufacturing respondents were already using AI and machine learning in 2025.[1]

Automation in the consumer staples industry

  • 54% of North American food and beverage companies were using enterprise-resource-planning systems in 2023.[3]
  • 54% of North American food and beverage companies wanted production schedules better aligned with available inventory in 2024.[3]
  • 3.6% of Canadian beverage and tobacco-product manufacturers used robotics technology in 2022.[4]
  • 53% of North American food and beverage companies were using enterprise-asset-management or maintenance-management software in 2023.[3]
  • 11.4% of Canadian food-manufacturing establishments used robotics technology in 2022.[4]
  • 34% of North American food and beverage companies planned to increase automation in 2024.[3]

Digital Transformation in the consumer goods sector (sector benchmark)

  • Across consumer products, 67% of surveyed executives said digital transformation was necessary to compete in 2025, while 68% were investing in smart technology and automation.[5]
  • Across consumer markets, 35% of respondents said their companies had integrated digital capabilities end to end in 2026.[6]
  • Across consumer products, 72% of respondents identified enterprise access to real-time supply-chain analytics as an economic-value area for digitization in 2024.[7]
  • Across consumer products, 94% of surveyed supply-chain executives said they were transforming the supply-chain function in 2026.[2]

Technology Adoption in the consumer goods sector (sector benchmark)

  • Across consumer products, 66% of leaders said their organizations would increase or strongly increase artificial-intelligence investment over the next three years; survey of 505 leaders in 23 countries.[8]
  • Across consumer goods, 81% of surveyed companies were already using or planning to deploy generative AI in sales, marketing and consumer experiences in 2024.[9]
  • Across consumer products, 73% of chief executives said planned AI investment for 2026 had increased compared with 2025.[2]
  • Across consumer goods, 90% of leaders expected their companies to increase investment in AI agents, and 89% believed AI agents would be essential to compete within two years; 2025 industry survey.[10]
  • Across consumer products, about 40% of executives said their companies were applying AI technologies to the business in 2025; survey of consumer-products executives.[7]
  • Across consumer goods, 82% of surveyed companies were already using or planning to deploy generative AI in social-media marketing and analytics in 2024.[9]

Cloud Computing in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 85.2% of those using paid cloud services used them for email in 2025.[11]
  • Across EU enterprises, 30.1% of those using paid cloud services used them for enterprise-resource-planning software in 2025.[11]
  • Across EU enterprises, 71.5% of those using paid cloud services used them for file storage in 2025.[11]
  • Across EU enterprises, 71.7% of those using paid cloud services used them for office software in 2025.[11]
  • Across EU enterprises, 52.74% used paid cloud-computing services in 2025.[11]

Big Data in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 40% performed data analytics internally or through another organization in 2025.[11]
  • Across EU enterprises, 17.62% performed analytics on customer data in 2025.[11]
  • Across EU enterprises, 33.02% performed data analytics using their own employees in 2025.[11]

05 Statistics

Data & Analytics

Analytical work centers on governance, integration and route-to-market inputs. In 2025, 31% of retail and CPG leaders cited lack of a corporate data strategy and semantic layer.

Business intelligence in the consumer staples industry

  • 48% of consumer goods leaders were fully confident in the reliability of their company data in 2025.[10]
  • 35% of consumer goods companies used competitive research to inform route-to-market decisions in 2025.[10]
  • 41% of consumer goods companies used retail audits and in-store sources to inform route-to-market decisions in 2025.[10]
  • 42% of consumer goods companies used zero-party data sources to inform route-to-market decisions in 2025.[10]
  • 60% of consumer packaged goods companies planned to increase investment in data and analytics over the next 12 months in 2024, according to a global industry survey.[7]
  • 47% of consumer goods companies used trade-promotion processes to inform route-to-market decisions in 2025.[10]

Data analytics in the consumer staples industry

  • 71% of consumer packaged goods leaders had adopted artificial intelligence in at least one business function in 2024.[12]
  • 92% of global consumer goods decision-makers said their companies could use data to improve overall profitability in 2023.[10]
  • 25% of consumer packaged goods executives said merger-and-acquisition growth had created a need to accelerate data integration in 2024.[7]
  • 16% of consumer packaged goods executives cited technical debt and resiliency challenges requiring modernization in 2024.[7]
  • 24% of consumer packaged goods executives reported difficulty attracting or retaining data, science, or engineering talent in 2024.[7]
  • 43% of consumer packaged goods executives identified inadequate data governance as a data-and-analytics capability challenge in 2024.[7]

Data Quality in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods, 60% planned to increase investment in data and analytics during the following 12 months in 2024.[7]
  • Across supply-management organizations, 49% rated their data quality as good or excellent in 2024.[13]
  • Across consumer packaged goods, 22% reported that businesses lacked trust in data quality and validity in 2024.[7]
  • Across retail and consumer goods, 26% of leaders said their data quality was poor compared with competitors in 2024.[14]

Data Governance in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods companies, 43% said they struggled with establishing the right level of data governance in 2024.[7]
  • Across retail and CPG companies, 31% cited the lack of a corporate data strategy and semantic layer as a key challenge in 2025.[15]
  • Across retail and CPG companies, 42% identified inconsistent data quality, absent semantic layers and fragmented reporting as critical governance challenges in 2025.[15]
  • Across retail and CPG companies, 35% reported receiving inconsistent or incorrect answers to data questions in 2025.[15]
  • Across supply-management organizations, 61% had a dedicated data-governance function in 2024.[13]

KPIs in the consumer staples industry

  • 220 credit reviews per full-time-equivalent employee was the median consumer-products staff-productivity measure in 2026.[16]
  • 62% of consumer products executives said revenue-growth-management capabilities would play a major role in success during 2025.[5]
  • 36.0 days was the median consumer-products days-sales-outstanding measure in 2026.[16]
  • 4.9 full-time-equivalent employees per $1 billion of revenue was the median consumer-products staffing level for customer invoicing in 2026.[16]
  • 3.4 full-time-equivalent employees per $1 billion of revenue was the median consumer-products staffing level for customer-credit processing in 2026.[16]
  • 2.0 days was the median consumer-products cycle time to generate complete and correct billing data in 2026.[16]

06 Statistics

Strategy & Growth

Growth is tracked through private label demand and category-specific performance. Private label is 41% of grocery purchases in surveyed markets in 2024.

Growth in the consumer staples industry

  • 7.4% organic sales growth was reported by Colgate-Palmolive in 2024 globally.[17]
  • 4.7% net sales growth was reported by Walmart U.S. in fiscal 2025.[18]
  • 20% e-commerce growth was reported by Walmart for fiscal 2025.[18]
  • 4% organic sales growth was reported by Procter & Gamble in fiscal 2024 globally.[19]
  • 2.9% of Walmart U.S. fiscal 2025 comparable-sales growth came from e-commerce.[18]
  • 5.5% comparable-sales growth was reported by Walmart U.S. in fiscal 2024.[18]

Differentiation in the consumer staples industry

  • 41% of grocery purchases were private label in the surveyed markets in 2024.[20]
  • 18% is Gen Z's projected share of consumer packaged-goods and general-merchandise spending on private labels by 2026.[5]
  • 99% or more of U.S. households purchased private-label grocery, health-and-beauty, or household products in 2024.[5]
  • 54% of global consumers said they were likely to upgrade to a premium brand in 2025.[21]
  • Less than 30% was the private-label share of each surveyed grocery, health-and-beauty, and household sector in 2024.[5]
  • 77% of millennials bought private-label products in 2024.[20]

Mergers and acquisitions in the consumer staples industry

  • $20 billion was the value of European consumer-packaged-goods M&A transactions in 2024.[12]
  • $152 billion was the value of qualifying global consumer-packaged-goods M&A transactions in 2025.[12]
  • $20 billion was the value of beverage-sector consumer-packaged-goods M&A transactions in 2024.[12]
  • 46 private-equity consumer-packaged-goods deals were recorded in 2025.[12]
  • $43 billion was the value of beverage-sector consumer-packaged-goods M&A transactions in 2025.[12]
  • 52 private-equity consumer-packaged-goods deals were recorded in 2024.[12]

Strategic partnerships in the consumer staples industry

  • 2% of Pepsi beverage shipments were covered by the disclosed licensing agreement in the subsequent period.[17]
  • 3.5% growth was reported for Bob Evans Farms' consumer domestic business in 2024, supported by its portfolio and distribution strategy.[22]
  • 4.6% organic sales growth was reported by Bob Evans Farms across its businesses in 2024.[22]
  • $6.107 billion was Bob Evans Farms' reported net sales in 2024.[22]
  • 1% of Pepsi beverage shipments were covered by the disclosed licensing agreement in the transition period beginning in 2024.[17]
  • 4,000 Walmart locations carried Unilever's Dove x Crumbl partnership in 2025.[23]

07 Statistics

People & Workforce

Workforce metrics emphasize retention, hiring velocity and hybrid participation. In the first half of 2026, 102,633 consumer-products job openings were posted in the United States.

Hiring in the consumer staples industry

  • 128,000 employees comprised Unilever’s global workforce at the end of 2023.[23]
  • 46% of P&G recruits were women globally in fiscal 2024.[24]
  • 102,633 consumer-products job openings were posted in the United States during the first half of 2026, making it the fifth-largest contributing industry.[25]
  • 52% of P&G recruits in fiscal 2024 identified as White in the United States.[24]
  • 9 of Unilever’s 19 biggest markets recognized it as an FMCG employer of choice for graduates and early-career talent in 2024.[23]

Employee retention in the consumer staples industry

  • 91% was P&G’s 12-month retention rate for U.S. Asian Pacific employees from July 2023 through June 2024.[24]
  • 85% was P&G’s 12-month retention rate for employees identifying collectively as American Indian, Alaska Native, Native Hawaiian, Pacific Islander or multiracial.[24]
  • Associates enrolled in Walmart’s Live Better U programs were four times more likely to stay with the company in fiscal 2025.[26]
  • More than 300,000 U.S. Walmart associates had worked for the company for over 10 years in fiscal 2025.[26]
  • 91% was P&G’s 12-month retention rate for women employees from July 2023 through June 2024.[24]

Remote Work in the consumer goods sector (sector benchmark)

  • Among U.S. remote-capable employees, 26% worked exclusively remotely in May 2026, while 52% worked in a hybrid arrangement.[27]
  • Across consumer goods companies, 69% offer some form of work-location flexibility, according to the Flex Index industry benchmark.[28]
  • Across retail and consumer goods organizations, 23% support international hybrid remote-working assignments, according to a 2024 survey.[29]
  • Across retail and consumer goods organizations, 8% support permanent remote working arrangements, according to a 2024 international mobility survey.[29]
  • Across retail and consumer goods organizations, 54% support workcations, compared with 65% across all surveyed sectors in 2024.[29]

Hybrid Work in the consumer goods sector (sector benchmark)

  • Among U.S. remote-capable employees, 54% of hybrid workers were thriving in May 2026, compared with 52% of exclusively remote workers.[27]
  • Among U.S. remote-capable employees, 34% of hybrid workers were engaged in May 2026, compared with 37% of exclusively remote workers.[27]
  • Among U.S. remote-capable employees, 52% worked hybrid in May 2026, compared with 26% exclusively remote and 22% on-site.[27]
  • Among U.S. remote-capable employees, 61% preferred hybrid work in November 2025, compared with 33% preferring exclusively remote work and 6% on-site work.[27]
  • Only 11% of U.S. employees benefited from a hybrid policy set jointly by their work team in May 2025.[27]

Upskilling in the consumer staples industry

  • 66,000 Costco employees participated in the Journeys for All education, networking and mentorship program in fiscal 2025.[30]
  • 7,000 Costco employees completed the Supervisor in Training course in fiscal 2025.[30]
  • 100,000 U.S. associates was Walmart’s fiscal 2026 target for fast-tracking employees into in-demand roles.[26]
  • 16 million hours were invested by CVS Health colleagues in learning and development courses during 2024.[31]
  • 1,900 Unilever employees completed psychological-safety training in 2024.[23]

Employee Engagement in the consumer goods sector (sector benchmark)

  • Across consumer goods and services organizations, the median employee net promoter score was 23 in data collected from July 2025 through June 2026.[32]
  • Across consumer goods and services organizations, 9% of employees expected to leave within two years in data collected from July 2025 through June 2026.[32]
  • Globally, 20% of employees were engaged in 2025, according to Gallup’s World Poll benchmark.[27]
  • Across consumer goods and services organizations, 18% of employees were thinking of or actively seeking jobs elsewhere in data collected from July 2025 through June 2026.[32]
  • Across consumer goods and services organizations, 89% of employees agreed they knew how their work contributed to company goals in data collected from July 2025 through June 2026.[32]

08 Statistics

Customer & Sales

Retail and digital channel behavior drives engagement and loyalty measures. In 2024, 59% of consumer-goods shopping was estimated to occur through digital channels.

Customer experience in the consumer staples industry

  • 70% of consumer-goods leaders said they were investing in personalization more than ever in 2024.[10]
  • 27% of U.S. CPG and grocery consumers identified the in-store experience as a concern in 2024.[33]
  • 59% of consumer-goods shopping was estimated to occur through digital channels in 2024.[10]
  • 73% of consumer-goods consumers said brands treated them as unique individuals in 2024.[10]
  • 45% of U.S. CPG and grocery consumers sought premium goods in 2024, up four percentage points from 2023.[33]

Customer retention in the consumer staples industry

  • 79% of consumer-goods loyal shoppers were retained in 2022.[34]
  • 57% of U.S. CPG and grocery consumers said stores needed to offer greater savings to retain their loyalty in 2024.[33]
  • 51% of fuel-retail customers shopping in a given month did not return during the year covered by Upside’s 2024 report.[35]
  • 74% of consumers switched brands within the previous year in Salesforce’s 2024 consumer-goods research.[10]
  • B2C product companies reported customer-retention performance of 0.28% in the Spring 2024 CMO Survey.[36]

Customer acquisition in the consumer staples industry

  • 64% of affluent U.S. CPG and grocery shoppers reported staying loyal to their most frequently visited store in 2024.[37]
  • 61% of baby-boomer U.S. CPG and grocery shoppers reported staying loyal to their most frequently visited store in 2024.[37]
  • 22% of global consumers said physical retail provided a better experience than ecommerce in 2024.[38]
  • 19.6% was the average excess of customer-acquisition budgets over customer-retention budgets across companies in Fall 2024.[36]
  • Consumer packaged goods companies’ customer-acquisition budgets were 43.7% greater than their customer-retention budgets in Fall 2024.[36]

Customer loyalty in the consumer staples industry

  • 30% of global CPG shoppers said consistent branding most positively affected their loyalty in 2024.[39]
  • 55.3% of consumers said loyalty-scheme incentives always or often influenced food and grocery product choices in 2023.[40]
  • 63% of global CPG shoppers said high-quality products most positively affected their loyalty in 2024.[39]
  • 52% of global CPG shoppers demonstrated loyalty by recommending brands to friends and family in 2024.[39]
  • 55% of global CPG shoppers expected loyalty points or cashback in exchange for loyalty in 2024.[39]

09 Statistics

Marketing & Brand

Spend allocation shifts toward trade and digital, while loyalty remains fragmented. In 2024, 48% of CPG marketing spending went to trade promotion.

Marketing in the consumer staples industry

  • 6% of CPG marketing spending went to traditional advertising directed at consumers in 2024, according to a U.S. CPG marketing-spend analysis.[41]
  • 48% of CPG marketing spending went to trade promotion in 2024, according to a U.S. CPG marketing-spend analysis.[41]
  • 118 CPG and FMCG marketing professionals participated in Mediaocean’s 2024 advertising-outlook survey.[42]
  • 15% of CPG marketing spending went to digital marketing directed at consumers in 2024, according to a U.S. CPG marketing-spend analysis.[41]
  • 6% of CPG marketing spending went to consumer promotions in 2024, according to a U.S. CPG marketing-spend analysis.[41]

Digital marketing in the consumer staples industry

  • 15.1% was forecast to be CPG’s share of total U.S. digital advertising spending in 2026.[38]
  • $28.19 billion was forecast for U.S. CPG display advertising spending in 2024.[38]
  • $49.95 billion was forecast for U.S. CPG digital advertising spending in 2024.[43]
  • 22.1% was the forecast growth rate for U.S. alcoholic-beverage digital advertising spending in 2024.[43]
  • $33.94 billion was forecast for U.S. CPG mobile advertising spending in 2024.[38]

Branding in the consumer staples industry

  • 57% of U.S. consumer-products shoppers said they did not consider themselves loyal to consumer-products brands in 2024.[44]
  • 36% of consumers said they were less loyal to stores and brands in the 2024 retail-consumer survey.[45]
  • $7.5 billion was the 2026 global brand value of Danone, according to Interbrand.[46]
  • $20.1 billion was the 2026 global brand value of Pepsi, according to Interbrand.[46]
  • $10.7 billion was the 2026 global brand value of Colgate, according to Interbrand.[46]

Social media in the consumer staples industry

  • $13.2 billion was forecast for U.S. CPG social-network advertising spending in 2024.[38]
  • 51% of U.S. consumers said belonging to a brand community was important in a 2024 survey.[47]
  • Nearly 50% of U.S. consumers said social media was a primary way to learn about new brands and products in 2025.[48]
  • 13% of U.S. adults purchased products from an influencer’s social-media page in Horowitz’s 2025 survey.[48]
  • 66% of U.S. Gen Z consumers used YouTube to interact with brands in November 2024.[49]

Influencer Marketing in the consumer goods sector (sector benchmark)

  • 8.8% consideration lift was recorded for CPG influencer campaigns in 2025.[50]
  • 96.39% positive campaign sentiment was recorded for CPG influencer campaigns in 2025.[50]
  • 15.7% ad-recall lift was recorded for CPG influencer campaigns in 2025.[50]
  • 24% of consumers globally bought products from influencers or celebrities in October–November 2024, according to a consumer-product and retail survey.[20]
  • 46% of FMCG/CPG marketers had dedicated and growing creator or influencer budgets in 2026.[51]

10 Statistics

Operations & Execution

Execution metrics focus on automation and recall outcomes across food and meat supply chains. In 2024, 101 recall events involved undeclared allergens in the United States.

Process optimization in the consumer staples industry

  • 21% of North American food and beverage companies had fully automated production scheduling in 2025.[1]
  • 37% of North American food and beverage companies used partially automated production-line control in 2025.[1]
  • 20% of North American food and beverage companies had fully automated warehouse management in 2025.[1]
  • 60% of North American food processors, manufacturers and distributors were using technology to automate more tasks in 2023.[52]
  • 11% of North American food and beverage companies had fully automated quality testing and documentation in 2025.[1]

Operational efficiency in the consumer staples industry

  • 30% of North American food and beverage companies cited increasing flexibility as an automation driver in 2023.[52]
  • 24% of North American food and beverage companies cited increasing traceability as an automation driver in 2023.[52]
  • Up to 40% was the potential efficiency increase from automation identified for food and beverage companies in 2023.[52]
  • 26% of North American food and beverage companies cited reducing operational costs as an automation driver in 2023.[52]
  • 27% of North American food and beverage companies cited reducing waste as an automation driver in 2023.[52]

Quality management in the consumer staples industry

  • 101 recall events involved undeclared allergens in the United States in 2024.[53]
  • 95 food recalls were coordinated by Food Standards Australia New Zealand in 2024, up 16% from 2023.[54]
  • 55 U.S. USDA food recalls were recorded in 2024, down 38% from 2023.[53]
  • 1,487 consumer complaints about FSIS-regulated products were received and evaluated in the United States in 2024.[55]
  • 220 FSIS consumer complaints required additional investigations in the United States in 2024.[55]

Supply chain in the consumer staples industry

  • 15% of North American food and beverage companies completely automated compliance management in 2023.[56]
  • 9% was the out-of-stock rate for U.S. consumer packaged goods products in the Consumer Brands Association dashboard.[57]
  • 14% of North American food and beverage companies managed supply chains and suppliers through completely automated processes in 2023.[56]
  • 80,000 truck drivers were needed in the U.S. supply chain according to the Consumer Brands Association dashboard.[57]
  • 5.7% was the year-over-year increase in U.S. food-manufacturing wholesale costs reported in the dashboard.[57]

Outsourcing / Offshoring in the consumer goods sector (sector benchmark)

  • 42% of consumer packaged goods brand owners plan to increase outsourced work over the next two to three years, according to a 2026 survey.[58]
  • 25% of surveyed consumer packaged goods brands outsource none of their operations, while most others outsource between 1% and 49%, in 2026.[58]
  • About 40% of surveyed manufacturing professionals outsource more than half their production, spanning CPG, industrial manufacturing and pharmaceuticals, in 2025.[59]
  • 67% of brand owners plan to maintain or increase their use of contract packaging or manufacturing services in the coming years, based on a 2024 survey.[60]
  • 63% of surveyed brand owners contract out between 10% and 49% of their business to contract packaging or manufacturing providers, in 2024.[60]

11 Statistics

Finance & Pricing

Pricing and cost initiatives trade off volume and margin pressure across regions. Average U.S. food-at-home prices were 2.3% higher in 2025 than in 2024.

Pricing strategy in the consumer staples industry

  • 2% price/mix growth in Europe, the Middle East and Africa accompanied 4% volume growth for Coca-Cola in 2025.[61]
  • 32% of consumer-products executives said both price increases and volume increases contributed to revenue growth.[7]
  • 64% of consumer-products executives said their organizations would focus more on decreasing costs in 2025 than in prior years, highlighting a shift away from relying solely on pricing.[5]
  • 2% price/mix growth in Asia Pacific accompanied 1% volume growth for Coca-Cola in 2025.[61]
  • 49% of consumer-products executives identified price increases as their main source of revenue growth, compared with 17% citing volume increases.[7]

Cost reduction in the consumer staples industry

  • €200 million of in-year savings were achieved by Unilever in 2024 through productivity actions.[23]
  • 460 basis points of P&G core operating-margin performance in fiscal 2026 included gross productivity savings.[62]
  • $1.5 billion in annual cost-of-goods savings was the level P&G expected to sustain through supply-chain productivity measures.[63]
  • 160 basis points of P&G core gross-margin benefit came from productivity savings in fiscal 2026.[62]
  • 2.0% was Target’s 2025 decline in selling, general and administrative expenses, to $21.535 billion.[64]

Profitability in the consumer staples industry

  • 24.4% was Coca-Cola’s comparable operating margin in the fourth quarter of 2025, versus 24.0% a year earlier.[61]
  • 4.9% was Target’s operating-income margin rate in 2025, down from 5.2% in 2024.[64]
  • $4.85 was Kroger’s adjusted earnings per share in fiscal 2025, compared with $4.47 in fiscal 2024.[65]
  • 31.2% was Coca-Cola’s comparable operating margin in 2025, up from 30.0% in 2024.[61]
  • 22.9% was Kroger’s gross margin in fiscal 2025, up from 22.3% in fiscal 2024.[65]

Financial planning in the consumer staples industry

  • $7.408 billion was Coca-Cola’s cash flow from operations in 2025, up $603 million or 9% from 2024.[61]
  • 22% was PepsiCo’s expected core effective tax rate for fiscal 2026.[66]
  • 2% to 4% was PepsiCo’s expected fiscal-2026 organic-revenue growth range.[66]
  • 93% was Coca-Cola’s adjusted free-cash-flow conversion in 2025, within its long-term target range.[61]
  • $5.3 billion was Coca-Cola’s reported free cash flow in 2025.[61]

12 Statistics

Product & Service

Private-label adoption is measured by both share and household penetration. In 2024, 99% of U.S. households purchased at least one private-label grocery, health-and-beauty or household product.

Product development in the consumer staples industry

  • 60% of consumers in France predominantly or exclusively chose private-label products in 2024.[67]
  • 28% of global consumers said they purchase more private-label food products than two years earlier, rising to 34% among U.S. respondents in 2024.[12]
  • 64% of consumers in Spain predominantly or exclusively chose private-label products in 2024.[67]
  • 42% of consumers in the United States predominantly or exclusively chose private-label products in 2024.[67]
  • 58% of consumers in the Netherlands predominantly or exclusively chose private-label products in 2024.[67]

Product lifecycle in the consumer staples industry

  • Private-label products represented less than 30% of grocery, health-and-beauty and household-item sectors in the United States in 2024.[5]
  • Premium private-label products accounted for 40% of U.S. private-label spending in 2025, up 3.8 percentage points from 2019.[68]
  • 20.6% of U.S. households had purchased Walmart’s Bettergoods private-label brand by March 2025.[68]
  • U.S. store brands reached 21.3% dollar share and 23.5% unit share for the year ended December 28, 2025.[69]
  • 99% of U.S. households purchased at least one private-label grocery, health-and-beauty or household product in 2024.[5]

Value proposition in the consumer staples industry

  • 52% of U.S. grocery shoppers said they regularly purchase private-label products in 2024.[70]
  • 41% of shoppers cited quality as the most influential factor when choosing private-label products over national brands in 2025.[71]
  • 52% of U.S. grocery shoppers cited comparable or better quality as a reason for purchasing private-label products in 2024.[70]
  • 75% of U.S. grocery shoppers said they purchase private-label products because of cost savings in 2024.[70]
  • 65% of U.S. private-label buyers associated store brands with being budget-friendly in 2025.[68]

13 Statistics

Sustainability & Ethics

Packaging and emissions tracking tighten around sustainability disclosure and assurance. In 2024, 85% of Russell 1000 consumer-staples sustainability reporters aligned with TCFD.

Sustainability in the consumer staples industry

  • 93.1% of Walmart U.S. food and consumables private-brand supplier-reported sales carried a How2Recycle label in 2024.[26]
  • 44.9% of U.S. consumer packaged-goods market growth from 2013 to 2025 came from sustainability-marketed products.[72]
  • 25.4% of U.S. consumer packaged-goods market value came from sustainability-marketed products in 2025.[73]
  • 80% of consumer-products and retail consumers said they wanted to help save the planet in 2025.[74]
  • 23% was Unilever’s reduction in virgin-plastic footprint from its 2019 baseline in 2024.[23]

ESG in the consumer staples industry

  • 60 Russell 1000 consumer-staples companies were included in the sector reporting sample in 2024.[75]
  • 81 companies were included in Sage Advisory’s consumer-staples ESG analysis in 2024.[76]
  • 3% of Russell 1000 consumer-staples companies disclosed sustainability assurance covering only greenhouse gases in 2024.[75]
  • 62 million metric tons of Scope 1 emissions came from the consumer-staples industry in S&P Global’s 2022 dataset.[77]
  • 85% of Russell 1000 consumer-staples sustainability reporters aligned with TCFD in 2024.[75]

Ethics in the consumer staples industry

  • 1.16 million Walmart associates completed at least one food-safety course in fiscal 2025.[26]
  • 97% of assigned Walmart associates completed Code of Conduct training in fiscal 2025.[26]
  • 99% was Walmart’s board and committee meeting attendance rate in fiscal 2025.[26]
  • 75% of Walmart directors were independent in fiscal 2025.[26]
  • 17% of Walmart board directors were ethnically or racially diverse in fiscal 2025.[26]

CSR in the consumer staples industry

  • 7.6% of Walmart global private-brand plastic packaging used post-consumer recycled content in calendar 2024.[26]
  • 57% of Unilever plastic packaging was reusable, recyclable or compostable in 2024.[23]
  • 93% of Unilever’s plastic packaging sold was matched by plastic collected and processed in 2024.[23]
  • 2.58 million small and medium-sized enterprises in Unilever’s retail value chain were helped to grow their businesses in 2023.[23]
  • 80,000 smallholder farmers in Unilever’s supply chain had access to livelihoods programs in 2024.[23]

Circular economy in the consumer staples industry

  • 54% of glass packaging placed on the Australian market came from post-consumer sources in 2023–24.[78]
  • 71% of Procter & Gamble paper packaging was recycled material in fiscal 2025.[79]
  • 2.121 million metric tons of Procter & Gamble paper packaging were reported in fiscal 2025.[79]
  • 5.4% was the increase in Walmart private-brand virgin plastic packaging versus its 2020 baseline in calendar 2024.[26]
  • 8.0% of Walmart North American private-brand plastic packaging used post-consumer recycled content in calendar 2024.[26]

Carbon footprint in the consumer staples industry

  • 152.5 million metric tons of Scope 3 emissions came from Procter & Gamble use of sold products in fiscal 2024–25.[79]
  • 92,386 metric tons of Scope 3 emissions came from Procter & Gamble business travel in fiscal 2024–25.[79]
  • 3.4 million metric tons of Scope 3 emissions came from Procter & Gamble upstream transportation and distribution in fiscal 2024–25.[79]
  • 13.7 million metric tons of Scope 3 emissions came from Procter & Gamble purchased goods and services in fiscal 2024–25.[79]
  • 8.3 million metric tons of Scope 3 emissions came from Procter & Gamble end-of-life treatment of sold products in fiscal 2024–25.[79]

15 Statistics

Globalization & Expansion

International scale shows up in net sales, subsidiaries, and supply-chain reach. Walmart International generated $114.641 billion in net sales in fiscal 2024.

Globalization in the consumer staples industry

  • Walmart International generated $114.641 billion in net sales in fiscal 2024.[18]
  • Canada generated $22.639 billion of Walmart International net sales in fiscal 2024.[18]
  • 74.0% of Mondelez International’s net revenue was generated outside the United States in 2024.[95]
  • More than 190 international subsidiaries support Beiersdorf’s global consumer-goods business.[96]
  • 22,678 people were employed by Beiersdorf worldwide at December 31, 2024.[96]

Cultural adaptation in the consumer staples industry

  • 274 tonnes of virgin plastic were saved annually by Unilever Thailand’s locally sourced recycled-plastic packaging initiative.[23]
  • 3,005 full-time employees worked for Unilever Thailand in 2024.[23]
  • 15 countries received products exported from Unilever Thailand’s two manufacturing sites in 2024.[23]
  • 66% of Unilever Thailand’s employees were female in 2024.[23]
  • 7% growth was recorded in Coca-Cola unit-case volume in India and Southwest Asia in 2024.[61]

Supplier management in the consumer staples industry

  • 9% of procurement respondents said their KPIs were not very closely linked to enterprise sustainability goals in the 2024 CPO survey.[97]
  • 27% of procurement respondents said their KPIs were very closely linked to enterprise sustainability goals in the 2024 CPO survey.[97]
  • Approximately 76,000 suppliers received payments from Unilever in 2024.[23]
  • 64% of procurement respondents said their KPIs were somewhat closely linked to enterprise sustainability goals in the 2024 CPO survey.[97]
  • Approximately 80% of Coca-Cola Europacific Partners’ addressable spend was represented by strategically managed suppliers in 2024.[31]

Stakeholder management in the consumer staples industry

  • 25% of Thailand’s plastic waste was recycled, according to Unilever’s 2024 market profile.[23]
  • 2 million tonnes of plastic waste were produced annually in Thailand, according to Unilever’s 2024 market profile.[23]
  • 9% of consumer-staples companies in the 2024 CSA did not publicly disclose a supplier code of conduct.[98]
  • 98.2% of Thailand’s 25 million households used Unilever brands three times daily in 2024.[23]
  • 91% of consumer-staples companies in the 2024 CSA publicly disclosed a supplier code of conduct, an accountability mechanism affecting value-chain stakeholders.[98]

Distribution channels in the consumer staples industry

  • $31.929 billion in United States convenience-store sales were recorded in 2023.[99]
  • $490.793 billion in United States hypermarket sales were forecast for 2023 in the cited channel analysis.[99]
  • $107.762 billion in United States food, drink and tobacco specialist sales were recorded in 2023.[99]
  • 11.4% of United States physical grocery sales were represented by e-commerce in 2024.[100]
  • $37.826 billion in United States discounter sales were recorded in 2023.[99]

Key questions about the consumer staples industry

What is the global consumer staples market size for 2025?
The global consumer staples market is estimated at $4,988.5B in 2025.
How fast is the consumer staples market expected to grow from 2025 to 2034?
The market is forecast to expand at a 4.1% CAGR from 2025 to 2034, rising to $8,865B by 2034.
Which companies lead the consumer staples industry?
Mars leads Gitnux's 2026 consumer staples ranking with an Overall score of 9.0, with global confectionery, food and pet care scale. L'Oréal is the highest-ranked beauty and personal care products maker at 8.9, with €44.05 billion 2025 sales and 20.2% operating margin.
What technology shifts stand out for consumer staples operations and analytics?
In 2025, 39% of food-manufacturing respondents planned AI and machine learning within 12 months, while 22% were already using it. In 2026, 94% of supply-chain executives said they were transforming the supply-chain function.
How concentrated is consumer staples exposure in global equities in 2025?
Within the MSCI ACWI Investable Market Index in 2025, consumer staples represented 5.5% of global equity-market weight. North America accounted for 3.3 percentage points, versus 1.3 for EMEA and 0.5 for emerging markets.
How much private-label share is estimated in U.S. grocery sales?
FTC materials estimate private-label products represented roughly 15%–20% of U.S. grocery sales.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Consumer Staples Industry Statistics. Gitnux. https://gitnux.org/consumer-staples-industry-statistics
MLA
Samuel Norberg. "Consumer Staples Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/consumer-staples-industry-statistics.
Chicago
Samuel Norberg. 2026. "Consumer Staples Industry Statistics." Gitnux. https://gitnux.org/consumer-staples-industry-statistics.

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