Gitnux/Report 2026

Consumer Products Manufacturing Industry Statistics

290Statistics
88Sources
12Sections
1Visuals
50mRead
Consumer Products Manufacturing Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The consumer products manufacturing industry at a glance

Global consumer-goods manufacturing is projected to generate $3.97 trillion in value added in 2026, while production remains concentrated in Asia and large branded manufacturers face slower volume growth and higher input costs.

$3.97tn[77]
Global value added, 2026
12.7m[78]
U.S. manufacturing jobs, 2025
57.2%[79]
Asia and Oceania MVA share, 2024
$84.3bn[80]
P&G net sales, fiscal 2025
Market size
The global consumer-goods manufacturing market is estimated at $3.97 trillion in value added in 2026. In the United States, food manufacturing alone generated $1.054 trillion in value of shipments in 2024 and employed 1.70 million people.[77][81]
Forecast & CAGR
U.S. manufacturing output is projected to rise from $5.604 trillion in 2025 to $6.515 trillion in 2035, equivalent to a 1.5% compound annual growth rate. Overall U.S. manufacturing employment is projected to change little over the period, although performance varies considerably by subsector.[78]
Market share & regions
Asia and Oceania accounted for 57.2% of global manufacturing value added in 2024, compared with 35.8% for Northern America and Europe. China represented 32.0% of global manufacturing value added, ahead of the United States at 15.0%.[79][82]
Segmentation
Consumer products manufacturing spans durable and nondurable goods, including food, beverages, household and personal-care products, apparel, recreational goods, electronics and furnishings. P&G's fiscal 2025 portfolio was distributed across Fabric & Home Care, Baby, Feminine & Family Care, Beauty, Health Care and Grooming, with Fabric & Home Care accounting for 36% of company sales.[80][83]
Key players & concentration
The industry is fragmented across thousands of manufacturers but has concentrated branded leadership in major categories. Procter & Gamble reported $84.3 billion in fiscal 2025 sales, with its ten largest brands generating a substantial share of its portfolio economics, although no single company dominates the broad global industry.[80][84]
Pricing
Input-cost pressure remained material in 2025: the U.S. producer price for iron and steel was 12.4% higher in December 2025 than in December 2024. Consumer-facing manufacturers responded through pricing, pack-size changes, productivity programs and product-mix management.[78]
Trends, drivers & challenges
Demand for convenient food and beverage products is supporting selected manufacturing subsectors, while tariffs, geopolitical uncertainty and higher material costs are weighing on investment and planning. U.S. manufacturing employment declined in 2025, including losses of 78,000 jobs in durable-goods manufacturing and 12,000 in plastics and rubber products manufacturing.[78]
Consumer behavior & competition
U.S. personal consumption expenditures increased 5.3% in 2025, with spending on durable goods, nondurable goods and services rising nationwide. Competition is increasingly shaped by private-label products, value-conscious consumers, direct-to-consumer channels and the need for established brands to justify price premiums through performance or convenience.[85][84]
M&A
Consumer packaged-goods M&A became more selective in 2025: McKinsey counted 140 disclosed transactions above $25 million, down from 180 in 2024, while aggregate deal value increased by more than 50% to approximately $152 billion. Large strategic transactions included Kimberly-Clark's approximately $48.7 billion acquisition of Kenvue.[3][34]
Latest news
Recent industry developments include continued consolidation in branded consumer health and food products, alongside increased attention to tariffs and supply-chain resilience. In 2025, Mars announced plans to acquire Kellanova for nearly $30 billion, while Ferrero announced plans to acquire WK Kellogg for approximately $3 billion.[34][78]

02 Ranking

Top 10 Companies in the Consumer Products Manufacturing Industry

The leading companies in the consumer products manufacturing industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Mars leads Gitnux's 2026 consumer products manufacturing ranking with an Overall score of 9.7, with family-owned global producer focus across snacking, food, and pet care. L'Oréal is the highest-ranked beauty and personal-care products maker at 9.2, backed by €44.05 billion in 2025 reported sales.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in snacking & pet care

    Mars

    US

    Ranked #1 · 9.7 · Snacking & pet care

    Why we picked it: Its snacking, food, and pet-care segment matches the consumer-products mix across manufacturing categories.

    See in ranking ↓Visit mars.com ↗

  2. Leader in beauty & personal care

    L'Oréal

    FR

    Ranked #2 · 9.2 · Beauty & personal care

    Why we picked it: Beauty and personal-care sales scale is quantified at €44.05 billion in 2025.

    See in ranking ↓Visit loreal.com ↗

  3. Leader in multi-category consumer goods

    Procter & Gamble

    US

    Ranked #3 · 9.1 · Multi-category consumer goods

    Why we picked it: Its $87.0 billion fiscal 2026 net sales span beauty, health, grooming, home and family care.

    See in ranking ↓Visit pg.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the consumer products manufacturing industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Mars

Snacking & pet care · US

9.7
2

L'Oréal

Beauty & personal care · FR

9.2
3

Procter & Gamble

Multi-category consumer goods · US

9.1
4

The Coca-Cola Company

Non-alcoholic beverages · US

9.1
5

Unilever

Multi-category consumer goods · GB

8.9
6

AB InBev

Global beer and alcoholic beverages · BE

8.9
7

Danone

Dairy, plant-based, nutrition and waters · FR

8.7
8

PepsiCo

Beverages and convenient foods worldwide · US

8.7
9

The Clorox Company

Cleaning, household and personal-care products · US

7.7
10

Kimberly-Clark

Personal care, tissue and hygiene products · US

7.6

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the consumer products manufacturing industry. In Consumer Products Manufacturing Industry Statistics. Gitnux. https://gitnux.org/consumer-products-manufacturing-industry-statistics/#top-companies

report visual · Projection

U.S. personal consumption expenditures on nondurable personal care products

U.S. personal consumption expenditures on nondurable personal care products grew from $167.9B in 2021 to $212.5B in 2025.

$167.9B
Start
+6.06%
CAGR · 4y
$212.5B
Projected
20212025
source-verifiedfred.stlouisfed.org2025

04 Statistics

Technology & Innovation

AI adoption dominates planning signals: 92% of consumer products companies planned AI agents or autonomous systems in the next 12 months.

AI in the consumer products manufacturing industry

  • 92% of consumer products companies surveyed said they planned to deploy AI agents or autonomous systems for key functions in the next 12 months, according to a 2026 survey.[1]
  • 76% of consumer products executives said they would use AI to identify new product innovation and growth opportunities in 2026.[1]
  • 58% of consumer goods companies surveyed were already using agentic AI in 2025.[2]
  • 74% of consumer goods companies surveyed were already using generative AI in 2025.[2]
  • 71% of consumer packaged goods leaders said their organizations had adopted AI in at least one business function in 2024, up from 42% in 2023.[3]
  • 56% of consumer packaged goods leaders said they were regularly using generative AI in 2024.[3]

Automation in the consumer products manufacturing industry

  • Nearly 60% of consumer packaged goods companies expected hiring problems to become somewhat or more demanding in the future in 2025.[4]
  • 95% of consumer packaged goods companies surveyed said they were struggling to hire skilled operators and technicians in 2025.[4]
  • 41% of AI deployments in UK manufacturing were attributed to filling skills gaps and mitigating labor shortages in 2024.[5]

Digital Transformation in the consumer goods sector (sector benchmark)

  • Across consumer products, 67% of surveyed executives said digital transformation was necessary to compete in 2025, while 68% were investing in smart technology and automation.[1]
  • Across consumer products, 72% of respondents identified enterprise access to real-time supply-chain analytics as an economic-value area for digitization in 2024.[6]
  • Across consumer products, 94% of surveyed supply-chain executives said they were transforming the supply-chain function in 2026.[7]
  • Across consumer markets, 35% of respondents said their companies had integrated digital capabilities end to end in 2026.[8]

Technology Adoption in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods, 56% of surveyed leaders said their organizations were regularly using generative AI in 2024; global CPG-leader survey.[3]
  • Across consumer products, about 40% of executives said their companies were applying AI technologies to the business in 2025; survey of consumer-products executives.[6]
  • Across consumer products, 73% of chief executives said planned AI investment for 2026 had increased compared with 2025.[7]
  • Across consumer goods, 90% of leaders expected their companies to increase investment in AI agents, and 89% believed AI agents would be essential to compete within two years; 2025 industry survey.[2]
  • Across consumer products, 66% of leaders said their organizations would increase or strongly increase artificial-intelligence investment over the next three years; survey of 505 leaders in 23 countries.[9]
  • Across consumer goods, 81% of surveyed companies were already using or planning to deploy generative AI in sales, marketing and consumer experiences in 2024.[10]

Cloud Computing in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 71.5% of those using paid cloud services used them for file storage in 2025.[11]
  • Across EU enterprises, 30.1% of those using paid cloud services used them for enterprise-resource-planning software in 2025.[11]
  • Across EU enterprises, 52.74% used paid cloud-computing services in 2025.[11]
  • Across EU enterprises, 71.7% of those using paid cloud services used them for office software in 2025.[11]
  • Across EU enterprises, 85.2% of those using paid cloud services used them for email in 2025.[11]

Big Data in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 17.62% performed analytics on customer data in 2025.[11]
  • Across EU enterprises, 40% performed data analytics internally or through another organization in 2025.[11]
  • Across consumer goods, 51% identified inability to integrate data from multiple sources as their primary analytics challenge in 2025.[12]
  • Across EU enterprises, 33.02% performed data analytics using their own employees in 2025.[11]
  • Across EU enterprises, 26.20% performed analytics on transaction records such as sales or payment data in 2025.[11]

IoT in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 29% used IoT devices or systems in 2021, including 48% of large enterprises and 26% of small enterprises.[11]

05 Statistics

Data & Analytics

Data governance and integration friction stand out: 51% of executives cited inability to integrate data from multiple sources in 2025.

Business intelligence in the consumer products manufacturing industry

  • 50% of consumer-goods manufacturers were using or planning to use generative AI within 12 months in the 2024 study.[10]
  • 38% of consumer-goods manufacturers reported sharing the same data source company-wide in the 2024 study.[10]
  • 38% of consumer-goods manufacturers were working toward a shared data model in the 2024 study.[10]
  • 35% of consumer-goods manufacturers planned to prioritize enterprise BI and reporting tools in their next analytics upgrades in 2024.[10]
  • 32% of consumer-goods manufacturers planned to prioritize data visualization and dashboards in their next analytics upgrades in 2024.[10]
  • 31% of consumer-goods companies spent less than 5% of their IT budget on analytics in the 2025 study.[12]

Data analytics in the consumer products manufacturing industry

  • 18% of consumer-goods manufacturers identified marketing-mix optimization as a top analytics focus in 2024.[10]
  • 28% of consumer-goods manufacturers identified promotion effectiveness as a top analytics focus in 2024.[10]
  • 20% of consumer-goods manufacturers identified logistics optimization as a top analytics focus in 2024.[10]
  • 28% of consumer-goods manufacturers identified new product development as a top analytics focus in 2024.[10]
  • 18% of consumer-goods manufacturers identified pricing as a top analytics focus in 2024.[10]
  • 38% of consumer-goods manufacturers identified demand forecasting as a top analytics focus in 2024.[10]

Data Quality in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods, 22% reported that businesses lacked trust in data quality and validity in 2024.[6]
  • Across consumer packaged goods, 60% planned to increase investment in data and analytics during the following 12 months in 2024.[6]
  • Across supply-management organizations, 49% rated their data quality as good or excellent in 2024.[13]
  • Across retail and consumer goods, 26% of leaders said their data quality was poor compared with competitors in 2024.[14]

Data Governance in the consumer goods sector (sector benchmark)

  • Across retail and CPG companies, 35% reported receiving inconsistent or incorrect answers to data questions in 2025.[15]
  • Across consumer packaged goods companies, 43% said they struggled with establishing the right level of data governance in 2024.[6]
  • Across retail and CPG companies, 42% identified inconsistent data quality, absent semantic layers and fragmented reporting as critical governance challenges in 2025.[15]
  • Across retail and CPG companies, 31% cited the lack of a corporate data strategy and semantic layer as a key challenge in 2025.[15]
  • Across supply-management organizations, 61% had a dedicated data-governance function in 2024.[13]

KPIs in the consumer products manufacturing industry

  • 60% of consumer-goods manufacturers reported no changes planned for enterprise BI and reporting tools in the next 12 months in 2024.[10]
  • 63% of consumer-goods manufacturers reported no changes planned for web or online analytics software in the next 12 months in 2024.[10]
  • 58% of consumer-goods manufacturers reported no changes planned for big-data analytics tools in the next 12 months in 2024.[10]
  • 58% of consumer-goods manufacturers reported no changes planned for data-visualization and dashboard software in the next 12 months in 2024.[10]
  • 53% of consumer-goods manufacturers reported no changes planned for data-security software in the next 12 months in 2024.[10]
  • 68% of consumer-goods manufacturers reported no changes planned for mobile business-intelligence software in the next 12 months in 2024.[10]

06 Statistics

Strategy & Growth

Retailer negotiating power shapes growth choices: 79% of consumer products executives expect retailers to gain more power within two to three years.

Growth in the consumer products manufacturing industry

  • 79% of consumer products executives expect retailers to gain more power within two to three years, influencing manufacturers’ growth strategies.[1]
  • 68% of consumer products executives plan to change product mix to reduce exposure to affected inputs in 2026, globally.[1]
  • 58% of consumers say they choose whichever product best meets immediate needs rather than caring whether it is a national brand or private label.[16]
  • Only one in five surveyed consumer products executives expect absorbing trade-policy costs to be part of their 2026 response.[1]
  • 74% of consumer products executives plan more domestic manufacturing as a 2026 growth and trade-risk strategy, globally.[1]
  • 67% of Gen Z consumers believe private-label products are as good as national brands, increasing pressure on consumer-products growth strategies.[16]

Differentiation in the consumer products manufacturing industry

  • 64% of consumers view private-label products as equal to or better than national brands in quality, according to the February 2025 Ipsos Consumer Tracker.[17]
  • 80% of shoppers say buying a trusted brand is important, according to Circana’s private-label research.[18]
  • 67% of Gen Z consumers say private-label products are just as good as national brands, according to NIQ.[16]
  • 58% of consumers do not care whether a product is a national brand or private label, choosing based on immediate needs instead.[16]
  • 68% of consumers view private-label products as a good alternative to national brands, according to NIQ.[16]

Mergers and acquisitions in the consumer products manufacturing industry

  • North American consumer M&A volume reached $143.6 billion across 686 deals in 2025.[19]
  • 140 qualifying CPG M&A transactions occurred in 2025, down from 180 in 2024.[3]
  • Consumer M&A deal volume fell 18.9% year over year in 2025, according to Capstone Partners.[20]
  • Financial sponsors represented 40% of North American consumer M&A value in 2025, totaling $57.2 billion across 236 deals.[19]
  • North American consumer M&A volume was $91.7 billion across 750 deals in 2024.[19]
  • Consumer-markets deal volumes fell 16% in 2024 while deal values increased 13%, according to PwC.[8]

Strategic partnerships in the consumer products manufacturing industry

  • 86% of companies reporting increased commercial collaboration said it increased sales, according to Deloitte’s 2026 consumer-products research.[1]
  • 79% of consumer products executives expect retailers to gain power over the next two to three years, increasing the strategic importance of manufacturer-retailer alliances.[1]

07 Statistics

People & Workforce

Workforce constraints remain measurable: 69% of U.S. manufacturers said labor shortages affected meeting production demands in 2024.

Hiring in the consumer products manufacturing industry

  • 69% of U.S. manufacturers said labor shortages affected their ability to meet production demands in 2024.[21]
  • 39% of U.S. manufacturers cited competition with other manufacturers for skilled talent as a recruitment challenge in 2024.[21]
  • 43% of U.S. manufacturers cited maintaining a strong talent pipeline as a recruitment challenge in 2024.[21]
  • 47% of U.S. manufacturers cited finding talent with the right skills as a recruitment challenge in 2024.[21]
  • 56% of U.S. manufacturers cited finding talent with the right experience as a recruitment challenge in 2024.[21]

Employee retention in the consumer products manufacturing industry

  • 96% of manufacturers said they did not formally quantify turnover costs in a 2026 survey.[22]
  • 12.9% was the average yearly voluntary headcount turnover rate reported by packaging and manufacturing companies in 2026.[4]
  • 19.8% was the average annual total turnover rate among employees with less than two years at packaging and manufacturing companies in 2026.[4]
  • 68.3% of packaging and manufacturing companies cited better opportunities as a common reason employees left voluntarily in 2026.[4]
  • 40% of manufacturers said their retention challenges were unchanged from 2024 in a 2026 survey.[22]

Remote Work in the consumer goods sector (sector benchmark)

  • Across retail and consumer goods organizations, 8% support permanent remote working arrangements, according to a 2024 international mobility survey.[23]
  • Across consumer goods companies, 69% offer some form of work-location flexibility, according to the Flex Index industry benchmark.[24]
  • Across retail and consumer goods organizations, 54% support workcations, compared with 65% across all surveyed sectors in 2024.[23]
  • Among U.S. remote-capable employees, 26% worked exclusively remotely in May 2026, while 52% worked in a hybrid arrangement.[25]
  • Across retail and consumer goods organizations, 23% support international hybrid remote-working assignments, according to a 2024 survey.[23]

Hybrid Work in the consumer goods sector (sector benchmark)

  • Among U.S. remote-capable employees, 61% preferred hybrid work in November 2025, compared with 33% preferring exclusively remote work and 6% on-site work.[25]
  • Among U.S. remote-capable employees, 52% worked hybrid in May 2026, compared with 26% exclusively remote and 22% on-site.[25]
  • Among U.S. remote-capable employees, 34% of hybrid workers were engaged in May 2026, compared with 37% of exclusively remote workers.[25]
  • Only 11% of U.S. employees benefited from a hybrid policy set jointly by their work team in May 2025.[25]
  • Among U.S. remote-capable employees, 54% of hybrid workers were thriving in May 2026, compared with 52% of exclusively remote workers.[25]

Upskilling in the consumer products manufacturing industry

  • 56% of manufacturers were using increased benefits and perks to address recruitment and retention concerns in 2023.[26]
  • 67% of manufacturers were using higher wages to address recruitment and retention concerns in 2023.[26]
  • 41% of AI deployments in UK manufacturing were linked to filling skills gaps and mitigating labor shortages in 2024.[5]
  • 56% of manufacturers were using flexible work arrangements to address recruitment and retention concerns in 2023.[26]
  • 50% of manufacturers surveyed were using upskilling and reskilling for frontline staff to address recruitment and retention concerns in 2023.[26]

Employee Engagement in the consumer goods sector (sector benchmark)

  • Across consumer goods and services organizations, the median employee net promoter score was 23 in data collected from July 2025 through June 2026.[27]
  • Across consumer goods and services organizations, 18% of employees were thinking of or actively seeking jobs elsewhere in data collected from July 2025 through June 2026.[27]
  • Across consumer goods and services organizations, 9% of employees expected to leave within two years in data collected from July 2025 through June 2026.[27]
  • Globally, 20% of employees were engaged in 2025, according to Gallup’s World Poll benchmark.[25]
  • Across consumer goods and services organizations, 72% of employees were engaged in data collected from July 2025 through June 2026.[27]

08 Statistics

Customer & Sales

Experience-led outcomes show up in consumer signals, with 76% of global consumers satisfied with their experiences in 2025.

Customer experience in the consumer products manufacturing industry

  • 70% of consumers globally said their experiences made them likely to recommend a company in 2025.[28]
  • 76% of consumers globally were satisfied with their experiences with companies in 2025.[28]
  • 73% of consumers globally trusted companies based on their experiences in 2025.[28]
  • 69% of consumers globally said their experiences made them likely to purchase more from a company in 2025.[28]
  • The three most memorable elements of a positive consumer experience were product or service quality, exceptional customer service and a welcoming atmosphere in the United States in 2024.[29]

Customer retention in the consumer products manufacturing industry

  • Consumer packaged goods companies reported customer-acquisition performance of 5.9% in the Spring 2024 CMO Survey.[30]
  • Customer retention was identified as a core area covered by APQC’s 2024 consumer products and packaged goods customer-service report.[31]
  • 17% of consumers engaging with retail stores and their e-commerce websites were hardly or not at all likely to switch preferred brands for a lower price in 2023.[32]
  • 69% of global consumers said a good experience made them likely to purchase more from a company in 2025.[28]
  • Manufacturing companies’ customer-retention budgets were 6.4% larger than their customer-acquisition budgets in Fall 2024.[30]

Customer acquisition in the consumer products manufacturing industry

  • 68% of consumers were at least somewhat likely to buy from a brand that engaged with them in a personalized way across channels in 2023.[32]
  • One-third of consumers in EY’s 2025 consumer-products study had purchased through a live-stream shopping event.[33]
  • 55% of consumers were at least somewhat likely to evaluate a new brand or product after seeing or hearing social-media advertising or content in 2023.[32]
  • Consumer packaged goods companies’ customer-acquisition performance was 5.9% in the Spring 2024 CMO Survey.[30]
  • 79% of consumer-products executives said their companies planned to invest more in digital channels and platforms in 2025.[1]

Customer loyalty in the consumer products manufacturing industry

  • Free loyalty-program members were 30% more likely to increase spending with a brand than before joining, according to a 2020 McKinsey survey cited in 2024.[34]
  • Consumer loyalty-program participation was about 50% across nine consumer sectors in McKinsey’s 2017 survey.[3]
  • 17% of consumers engaging with retail stores and e-commerce websites were hardly or not at all likely to change their preferred brand for a lower price in 2023.[32]
  • 69% of consumers said they were likely to change their preferred brand for a lower price from a competitor in 2023.[32]
  • Paid loyalty-program members were 60% more likely to increase spending with a brand than before joining, according to a 2020 McKinsey survey cited in 2024.[34]

Lead generation in the consumer products manufacturing industry

  • 69% of consumer-products executives said their companies planned to increase marketing and advertising expenditure as a percentage of revenue in 2025.[1]
  • 72% of CPG and FMCG marketing professionals planned to increase digital display and video spending in 2024.[35]
  • 56% of CPG and FMCG marketing professionals planned to increase search spending in 2024.[35]
  • 67% of CPG and FMCG marketing professionals planned to increase social-platform spending in 2024.[35]
  • 56% of CPG and FMCG marketing professionals planned to increase connected-TV spending in 2024.[35]

09 Statistics

Marketing & Brand

Digital ad mix dominates projections: 82.9% of CPG total media advertising spending was projected to be digital in 2024.

Marketing in the consumer products manufacturing industry

  • Most consumer-products companies increased advertising spending in 2024, according to Deloitte’s 2025 industry outlook.[1]
  • Consumer packaged goods companies’ customer-retention performance was -3.0% in the Spring 2024 CMO Survey.[30]
  • Consumer packaged goods companies’ brand-value performance was 6.2% in the Spring 2024 CMO Survey.[30]

Digital marketing in the consumer products manufacturing industry

  • 82.9% of CPG total media advertising spending was projected to be digital in 2024.[36]
  • CPG companies were projected to spend $33.94 billion on mobile advertising in 2024.[37]
  • CPG social-network advertising spending was projected to grow 15.1% year over year in 2024.[37]
  • CPG companies were projected to spend $28.19 billion on display advertising in 2024.[37]
  • CPG companies were projected to spend $13.2 billion on social-network advertising in 2024.[37]

Branding in the consumer products manufacturing industry

  • Nearly four in ten consumers bought a product based on an influencer recommendation in EY’s 2025 consumer-products study.[33]
  • 68% of consumers were at least somewhat likely to buy from a brand engaging them in a personalized way across channels in 2023.[32]
  • Almost half of consumers said they became excited when brands collaborated with influencers they followed in EY’s 2025 consumer-products study.[33]
  • 6.2% was the reported brand-value performance of consumer packaged goods companies in the Spring 2024 CMO Survey.[30]
  • A third of consumers made a purchase through a live-stream shopping event in EY’s 2025 consumer-products study.[33]

Social media in the consumer products manufacturing industry

  • 25,950,537 was the average number of social-media followers per network for CPG brands led by the most influential CPG chief marketing officers in April 2024.[38]
  • 13.2 billion dollars was the projected CPG social-network advertising spend in 2024.[37]
  • 15.5% was the average influencer-video campaign engagement rate for CPG brands in Statusphere’s 2024 benchmark.[39]
  • 20.6% of micro-influencer posts on the Statusphere platform involved CPG brands between January 2023 and August 2024.[39]
  • 28.2% of micro-influencer campaigns on the Statusphere platform involved CPG brands between January 2023 and August 2024.[39]

Influencer Marketing in the consumer goods sector (sector benchmark)

  • 15.7% ad-recall lift was recorded for CPG influencer campaigns in 2025.[40]
  • 96.39% positive campaign sentiment was recorded for CPG influencer campaigns in 2025.[40]
  • 22.2% brand lift was recorded for CPG influencer campaigns in 2025.[40]
  • 8.8% consideration lift was recorded for CPG influencer campaigns in 2025.[40]
  • 46% of FMCG/CPG marketers had dedicated and growing creator or influencer budgets in 2026.[41]

10 Statistics

Operations & Execution

Operational delays cluster in specific stages, with 32% of reported CPG operational delays occurring during manufacturing or production in 2025.

Process optimization in the consumer products manufacturing industry

  • €200 million in-year savings had been achieved by Unilever’s productivity programme by the end of 2024, globally.[42]
  • €800 million is Unilever’s targeted cumulative productivity-programme savings for 2024–2026, globally.[42]
  • 4,300 full-time-equivalent roles had been removed under Unilever’s productivity programme by the end of 2024, globally.[42]
  • 7,500 mainly office-based roles are included in Unilever’s global productivity-programme target for 2024–2026.[42]
  • 2% annual reduction in production and logistics cost per unit is Unilever’s productivity target, globally, from 2024 onward.[42]

Operational efficiency in the consumer products manufacturing industry

  • 106% was Unilever’s cash-conversion rate in 2024, globally.[42]
  • 2.9% underlying sales growth was recorded by Unilever Home Care in 2024, globally.[42]
  • 18.4% was Unilever’s underlying operating margin in 2024, globally, up 170 basis points year over year.[42]
  • 4.0% volume growth was recorded by Unilever Home Care in 2024, globally.[42]
  • 45.0% was Unilever’s gross margin in 2024, globally, its highest level in a decade.[42]

Quality management in the consumer products manufacturing industry

  • 33% of reported CPG operational delays occurred in logistics and freight in 2025.[43]
  • 32% of reported CPG operational delays occurred during manufacturing or production in 2025.[43]
  • 59% of surveyed consumer-packaged-goods manufacturers identified supplier-related quality issues as their dominant quality concern in North America in 2025.[44]
  • 18% of reported CPG operational delays occurred at quality-control and compliance stages in 2025.[43]
  • 12.7% was the 2024 increase in EU sold production of basic pharmaceutical products and preparations, a consumer-health manufacturing segment.[11]

Supply chain in the consumer products manufacturing industry

  • 47.4% of EU goods and services supply in 2024 was used for intermediate consumption, including inputs into manufacturing supply chains.[11]
  • 85% of Unilever turnover was represented by its 24 largest markets after its 2024 operating-model reset, globally.[42]
  • 91.7% of EU product supply in 2024 came from domestic production, with imports providing 8.3%.[11]
  • €1.081 trillion was the 2024 sold-production value of EU food, beverage and tobacco manufacturing at current prices.[11]

Outsourcing / Offshoring in the consumer goods sector (sector benchmark)

  • 67% of brand owners plan to maintain or increase their use of contract packaging or manufacturing services in the coming years, based on a 2024 survey.[45]
  • 30% of output is outsourced on average by brands surveyed across CPG, industrial manufacturing and pharmaceuticals in 2025.[46]
  • 42% of consumer packaged goods brand owners plan to increase outsourced work over the next two to three years, according to a 2026 survey.[47]
  • 63% of surveyed brand owners contract out between 10% and 49% of their business to contract packaging or manufacturing providers, in 2024.[45]
  • 25% of surveyed consumer packaged goods brands outsource none of their operations, while most others outsource between 1% and 49%, in 2026.[47]

11 Statistics

Finance & Pricing

Input-cost pressure remains quantified, with the U.S. producer price for iron and steel 12.4% higher in December 2025 than in December 2024.

Pricing strategy in the consumer products manufacturing industry

  • 1.9% was Colgate-Palmolive’s 2024 net-selling-price decline in North America, partly offsetting 2.6% volume growth.[48]
  • 2.6% was Colgate-Palmolive North America’s volume growth in 2024, despite lower net selling prices.[48]
  • 1.0% was Mondelēz International’s unfavorable volume-and-mix impact on 2024 organic net revenue.[49]
  • 15% was the upper end of chocolate-price increases reported for Mondelēz in 2023 to address cocoa-cost inflation.[34]
  • 4.3% was Mondelēz International’s organic net-revenue growth in 2024, driven by higher net pricing.[49]

Cost reduction in the consumer products manufacturing industry

  • €670 million of cumulative savings had been delivered by Unilever by the end of 2025 under its productivity programme.[42]
  • 1.2% of Group turnover was Unilever’s planned average restructuring-cost rate for 2024–2026 under the productivity programme.[42]
  • €800 million is Unilever’s targeted savings from its 2024–2026 productivity programme, globally.[42]
  • 1.4% of Unilever turnover was restructuring cost in 2024, including costs associated with the productivity programme.[42]
  • 50 basis points of Colgate-Palmolive North America’s 2024 gross-profit improvement were offset by lower pricing and higher raw-material and packaging costs.[48]

Profitability in the consumer products manufacturing industry

  • 16.7% was The Hershey Company’s net profit margin in 2023.[34]
  • 18.1% was Unilever’s underlying return on invested capital in 2024, globally.[42]
  • 10.4% was the EU manufacturing sector’s gross operating rate in 2023.[11]
  • 37.8% was Mondelēz International’s adjusted gross margin in 2024, up 30 basis points at constant currency.[49]
  • 10.0% was Mondelēz International’s adjusted operating-income margin in 2024.[49]

Financial planning in the consumer products manufacturing industry

  • 4% to 6% was PepsiCo’s implied preliminary 2026 reported-net-revenue-growth range including acquisitions and foreign exchange.[50]
  • €6.9 billion was Unilever’s 2024 free cash flow, compared with €7.1 billion in 2023, informing capital-allocation planning.[42]
  • €800 million is Unilever’s planned productivity savings through 2026, a core financial-planning target announced in 2024.[42]
  • 2% annual production-and-logistics cost-per-unit reduction is Unilever’s stated productivity-planning objective.[42]
  • 2% to 4% was PepsiCo’s preliminary 2026 organic-revenue-growth outlook.[50]

12 Statistics

Product & Service

Innovation measurement spans products and processes, with 35.6% of U.S. beverage and tobacco companies reporting product or business-process innovation during 2020–22.

Product development in the consumer products manufacturing industry

  • 27.8% of U.S. manufacturing companies reported product or business-process innovation during 2020–22.[51]
  • 21.7% of U.S. beverage and tobacco manufacturers reported product innovation during 2020–22.[51]
  • 35.6% of U.S. beverage and tobacco manufacturers reported product or business-process innovation during 2020–22.[51]
  • 64% of consumer-products companies planned to use precision analytics to identify new brands and growth opportunities in 2025.[1]
  • 14.3% of U.S. manufacturing companies reported product innovation during 2020–22, based on 2022 data.[51]

Product lifecycle in the consumer products manufacturing industry

  • 261 million tonnes of CO2-equivalent emissions are produced annually in the EU by premature disposal of consumer goods.[52]
  • 30 million tonnes of resources are consumed annually in the EU by premature disposal of consumer goods.[52]
  • 35 million tonnes of waste are generated annually in the EU by premature disposal of consumer goods.[52]

After-sales in the consumer products manufacturing industry

  • 1.333% of product sales revenue was accrued for warranties by more than 1,400 U.S.-based warranty-issuing manufacturers in 2024.[53]
  • $29.176 billion in warranty claims were paid by U.S.-based manufacturers in 2024.[53]
  • $60.839 billion in warranty reserves were held by U.S.-based vehicle, electronics and building-trade manufacturers at the end of 2024.[53]
  • $106 million was accrued for warranties by U.S.-based consumer-electronics manufacturers in 2024.[53]
  • $1.313 billion was accrued for warranties by U.S.-based appliance and HVAC manufacturers in 2024.[53]

Value proposition in the consumer products manufacturing industry

  • 67% of consumer-products executives reported that more consumers were trading down to lower-cost options and alternatives in 2025.[1]
  • 66% of consumer-products executives said their companies would pursue a premiumization strategy in 2025.[1]
  • 52% of consumer-products executives said even high-income consumers were becoming more value-seeking in product or channel choices in 2025.[1]

13 Statistics

Sustainability & Ethics

Waste and transparency pressures persist; 90% of profitable-growth consumer-products companies invested in greater transparency for consumers and stakeholders.

Sustainability in the consumer products manufacturing industry

  • 80% of consumer-industry survey respondents had created a new internal role or responsibility for ESG disclosure preparation.[1]
  • 76% of profitable-growth consumer-products companies were investing in capabilities to share supply-chain data safely with partners.[1]
  • More than 90% of surveyed consumer-products companies were investing in supply-chain improvement and operational excellence.[1]
  • 90% of profitable-growth consumer-products companies were investing in greater transparency for consumers and stakeholders.[1]

ESG in the consumer products manufacturing industry

  • 57% of Unilever’s plastic packaging was reusable, recyclable or compostable in 2024.[42]
  • 372 of 4,734 global consumer-goods companies reported Scope 3 emissions information.[54]
  • 358 consumer-goods, retail and hospitality companies were included in PwC’s 2024 decarbonization analysis.[8]
  • 541 of 4,734 global consumer-goods companies reported Scope 1 and 2 emissions information.[54]
  • 64% of global consumer-goods market capitalization came from companies reporting Scope 3 emissions information.[54]

Ethics in the consumer products manufacturing industry

  • 77 countries were covered by Walmart’s assessed third-party responsible-sourcing facility audits in fiscal 2025.[55]
  • 20 suppliers were stopped by Walmart for serious violations of its standards during the prior five years.[55]
  • 1,163 cases related to allegations of supply-chain misconduct were opened by Walmart in fiscal 2025.[55]
  • 70.8% of Danone’s supplier spend was represented by entities registered on Sedex or EcoVadis at the end of 2024.[56]
  • 3,639 supplier audits were performed by Amazon across branded products, labor, services and logistics-related supply chains in 2024.[57]

CSR in the consumer products manufacturing industry

  • 32% of Unilever procurement spend was with suppliers that had signed the Living Wage Promise in 2024.[42]
  • 2.58 million small and medium-sized enterprises were supported in Unilever’s retail value chain in 2023.[42]
  • 80,000 smallholder farmers were reached by Unilever livelihood programs in 2024.[42]
  • 2.5 million SMEs were Unilever’s 2026 target for support in its retail value chain, with 2.58 million reached in 2023.[42]

Circular economy in the consumer products manufacturing industry

  • 59% of L’Oréal packaging content was recyclable content in 2025.[58]
  • 93% of Unilever’s plastic packaging sold was collected and processed in 2024.[42]
  • 21% of Unilever packaging plastic was recycled plastic in 2024.[42]
  • 109,777 metric tons of waste were recovered through recycling by L’Oréal in 2025.[58]
  • 99.6% of Procter & Gamble manufacturing waste was recycled or reused in fiscal 2024.[59]

Carbon footprint in the consumer products manufacturing industry

  • 38.6 million metric tons of CO2e were associated annually with surplus food from U.S. food manufacturing in 2024.[60]
  • 64% of emissions reported by consumer-goods, retail and hospitality companies were Scope 3 upstream emissions in 2024.[8]
  • 51% of emissions reported by consumer-goods, retail and hospitality companies were Scope 3 downstream emissions in 2024.[8]
  • 2,228 thousand metric tons were Procter & Gamble’s location-based Scope 2 emissions in fiscal 2024.[59]
  • 492,000 metric tons of methane emissions were generated by the U.S. food-manufacturing sector in 2024.[60]

15 Statistics

Globalization & Expansion

Domestic manufacturing in-sale markets is a stated strategy, with 74% of surveyed executives planning more domestic manufacturing in 2026.

Globalization in the consumer products manufacturing industry

  • Southeast Asia and India are the most popular international markets for consumer products companies planning expansion in 2026, globally.[1]
  • South-South trade exceeded $6 trillion in 2024, representing about one-quarter of global goods trade relevant to internationally active consumer-goods manufacturers.[73]
  • 100% of surveyed consumer products companies plan strategic measures to navigate changing international trade policies in 2026, globally.[1]
  • 74% of surveyed consumer products executives plan to manufacture more domestically in the same countries where products are sold in 2026, globally.[1]
  • Developing economies accounted for around 5% growth in goods exports and imports in 2024, supporting consumer-goods expansion opportunities.[73]

Cultural adaptation in the consumer products manufacturing industry

  • 66% of surveyed business users would pay up to 30% more for a localized product, according to research on localized products and services.[74]
  • 34% of surveyed consumers would pay more for products adapted to their language and market, according to localization research.[74]

Supplier management in the consumer products manufacturing industry

  • 6% of organizations report no visibility beyond Tier 1 suppliers, according to APQC supplier-risk research.[31]
  • 11% of organizations report full visibility beyond Tier 1 suppliers, according to APQC research on supplier risk management in consumer products and other organizations.[31]
  • 29% of organizations report only basic visibility beyond Tier 1 suppliers, according to APQC supplier-risk research.[31]
  • 20% of organizations report significant visibility beyond Tier 1 suppliers, according to APQC supplier-risk research.[31]

Stakeholder management in the consumer products manufacturing industry

  • 73% of retailers and consumer-goods companies report collaborating more than previously, according to Deloitte’s 2026 consumer-products research.[75]
  • 86% of consumer-goods companies reporting increased collaboration said it boosted sales, according to Deloitte’s 2026 consumer-products research.[75]
  • 79% of consumer products executives expect power to shift further toward retailers over the next two to three years, globally.[1]

Distribution channels in the consumer products manufacturing industry

  • 22% of furniture and fixtures manufacturers reported e-commerce adoption in 2024.[76]
  • 21% of electronics manufacturers reported e-commerce adoption in 2024.[76]
  • 19% of food manufacturers reported e-commerce adoption in 2024.[76]
  • 11% of U.S. supplier sales went through online-only players or marketplaces in 2025.[3]
  • 13% of U.S. supplier sales went through retail stores in 2025, according to McKinsey’s supplier survey.[3]

Key questions about the consumer products manufacturing industry

What is the size of the consumer-goods manufacturing market in 2026?
Global consumer-goods manufacturing is projected to generate $3.97 trillion in value added in 2026.
How fast is U.S. manufacturing output expected to grow?
U.S. manufacturing output is projected to rise from $5.604 trillion in 2025 to $6.515 trillion in 2035, a 1.5% compound annual growth rate.
Which companies lead the consumer products manufacturing industry?
Mars leads Gitnux's 2026 consumer products manufacturing ranking with an Overall score of 9.7, with family-owned global producer focus across snacking, food, and pet care. L'Oréal is the highest-ranked beauty and personal-care products maker at 9.2, backed by €44.05 billion in 2025 reported sales.
What technology shifts are most visible in consumer-products manufacturing?
In 2026 survey results, 92% of consumer products companies planned to deploy AI agents or autonomous systems in the next 12 months.
How concentrated is manufacturing value added by region in 2026?
Asia and Oceania accounted for 57.2% of global manufacturing value added in 2024, versus 35.8% for Northern America and Europe.
Which constraints show up most in workforce and compliance risk?
In 2025, 95% of consumer packaged goods companies said they were struggling to hire skilled operators and technicians, while U.S. CPSC action removed more than 58,000 consumer products from e-commerce platforms in fiscal 2024.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 11). Consumer Products Manufacturing Industry Statistics. Gitnux. https://gitnux.org/consumer-products-manufacturing-industry-statistics
MLA
Samuel Norberg. "Consumer Products Manufacturing Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/consumer-products-manufacturing-industry-statistics.
Chicago
Samuel Norberg. 2026. "Consumer Products Manufacturing Industry Statistics." Gitnux. https://gitnux.org/consumer-products-manufacturing-industry-statistics.

Sources & references

88 sources cited across this report

  1. deloitte.com
  2. salesforce.com
  3. mckinsey.com
  4. pmmi.org
  5. itpro.com
  6. kpmg.com
  7. ey.com
  8. pwc.com
  9. boards.autodesk.com
  10. view.ceros.com
  11. ec.europa.eu
  12. info.retailvelocity.com
  13. utah.ismworld.org
  14. cdpinstitute.org
  15. assets.contentstack.io
  16. nielseniq.com
  17. ipsos.com
  18. circana.com
  19. ionanalytics.com
  20. capstonepartners.com
  21. gflalliance.org
  22. manufacturersalliance.org
  23. feex.org
  24. cresa.com
  25. gallup.com
  26. wipfli.com
  27. cultureamp.com
  28. static.sharedirecttech.com
  29. gensler.com
  30. cmosurvey.org
  31. apqc.org
  32. nielsen.com
  33. info.ey.com
  34. apnews.com
  35. info.mediaocean.com
  36. s3.amazonaws.com
  37. emarketer.com
  38. prod2-sprcdn-assets.sprinklr.com
  39. 2507045.fs1.hubspotusercontent-na1.net
  40. connect.rhythminfluence.com
  41. brand-news.it
  42. unilever.com
  43. sdcexec.com
  44. lumafield.com
  45. pmmi-fonteva.s3.us-east-1.amazonaws.com
  46. nulogy.com
  47. packworld.com
  48. colgatepalmolive.com
  49. ir.mondelezinternational.com
  50. pepsico.com
  51. ncses.nsf.gov
  52. eea.europa.eu
  53. warrantyweek.com
  54. oecd.org
  55. corporate.walmart.com
  56. danone.com
  57. sustainability.aboutamazon.com
  58. loreal-finance.com
  59. s204.q4cdn.com
  60. refed.org
  61. cpsc.gov
  62. commercial.allianz.com
  63. erm.ncsu.edu
  64. infosys.com
  65. rsmus.com
  66. cyfirma.com
  67. cisco.com
  68. newsroom.cisco.com
  69. investor.cisco.com
  70. qualtrics.com
  71. 2bridge.partners
  72. andaf.it
  73. unctad.org
  74. csa-research.com
  75. creativebloq.com
  76. distributionstrategy.com
  77. statista.com
  78. bls.gov
  79. unido.org
  80. us.pg.com
  81. cdn.www.census.gov
  82. stat.unido.org
  83. census.gov
  84. pginvestor.com
  85. bea.gov
  86. mars.com
  87. coca-colacompany.com
  88. environment.ec.europa.eu