GITNUXREPORT 2025

Community Engagement Statistics

Community engagement fosters trust, loyalty, and economic growth for brands.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Businesses that engage with their communities see an average revenue increase of 12%

Statistic 2

Corporate social responsibility activities are linked to a 20% increase in employee engagement

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Companies with active community engagement programs see a 24% higher retention rate among employees

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65% of consumers feel more loyal to brands that actively participate in community service

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72% of local businesses gain more customer recognition through community events

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51% of consumers say they are more likely to buy from brands involved in community efforts

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75% of nonprofits see community engagement as a priority for growth

Statistic 8

47% of consumers have participated in a brand-sponsored community event

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80% of community members feel more connected to brands involved locally

Statistic 10

74% of nonprofit organizations report increased volunteer participation after community outreach

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66% of consumers are more willing to support small businesses involved in community efforts

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82% of small business owners see community engagement as vital for local success

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49% of consumers said they would switch brands to support a company involved in a meaningful community action

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85% of community members say that their local economy benefits from community engagement activities

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60% of small businesses say community engagement increased their customer base

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77% of nonprofit organizations report that community partnerships boost their outreach

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46% of people participate in community engagement activities because they feel it improves society

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61% of consumers feel more connected to brands that support community initiatives

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79% of brands report increased visibility through community outreach programs

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55% of survey respondents say community involvement improves their mental health

Statistic 21

63% of people support brands that are active in local community projects

Statistic 22

72% of nonprofit leaders see growth opportunities from community engagement

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60% of consumers say they are more loyal to brands involved in community issues

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84% of community members feel more positive about their local area due to community programs

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70% of business leaders say that community engagement strengthens brand loyalty

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70% of consumers prefer to learn about a company through articles rather than ads

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69% of people say that community involvement influences their buying decisions

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58% of millennials donate more to charities that engage them through social media

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65% of consumers trust recommendations from their community more than traditional advertising

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53% of Millennials prefer brands that participate in community projects over those that do not

Statistic 31

69% of consumers cite community involvement as a reason they support a brand regularly

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54% of community members prefer to buy from brands involved in local issues

Statistic 33

80% of people say that community involvement makes a brand more trustworthy

Statistic 34

58% of Millennials say they choose brands based on community involvement

Statistic 35

60% of volunteers state they are more likely to support brands that support community issues

Statistic 36

82% of consumers want brands to act on issues they care about through community programs

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63% of Americans think companies should do more to improve their local communities

Statistic 38

55% of consumers say they have a more favorable impression of brands that support local causes

Statistic 39

71% of consumers are more likely to trust a brand that actively engages in social issues

Statistic 40

59% of consumers believe brands should contribute to solving community problems

Statistic 41

81% of consumers believe that engaging in community initiatives enhances brand reputation

Statistic 42

57% of consumers are more likely to buy from brands that support local charities

Statistic 43

73% of employees feel more motivated working for companies involved in community service

Statistic 44

83% of consumers want brands to participate in community charitable events

Statistic 45

68% of community organizations say partnerships with local businesses help expand their programs

Statistic 46

57% of consumers say they prioritize buying from brands that give back

Statistic 47

45% of nonprofit organizations report increased donations after community engagement initiatives

Statistic 48

90% of nonprofit leaders believe community engagement leads to better outcomes

Statistic 49

78% of nonprofit organizations said community engagement helped improve their services

Statistic 50

62% of nonprofit leaders see increased funding linked to community engagement strategies

Statistic 51

66% of local nonprofits consider community engagement essential for their success

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Sources

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Key Highlights

70% of consumers prefer to learn about a company through articles rather than ads
80% of people say that community involvement makes a brand more trustworthy
65% of consumers feel more loyal to brands that actively participate in community service
58% of Millennials say they choose brands based on community involvement
45% of nonprofit organizations report increased donations after community engagement initiatives
60% of volunteers state they are more likely to support brands that support community issues
82% of consumers want brands to act on issues they care about through community programs
Businesses that engage with their communities see an average revenue increase of 12%
72% of local businesses gain more customer recognition through community events
51% of consumers say they are more likely to buy from brands involved in community efforts
90% of nonprofit leaders believe community engagement leads to better outcomes
Corporate social responsibility activities are linked to a 20% increase in employee engagement
63% of Americans think companies should do more to improve their local communities

Did you know that 70% of consumers prefer learning about companies through articles rather than ads, and 80% believe community involvement makes brands more trustworthy—highlighting that authentic engagement is not just good for society, but also a powerful driver of business success?

Business and Organizational Benefits

Businesses that engage with their communities see an average revenue increase of 12%
Corporate social responsibility activities are linked to a 20% increase in employee engagement
Companies with active community engagement programs see a 24% higher retention rate among employees

Business and Organizational Benefits Interpretation

Engaging with communities isn’t just good karma—it’s good business, boosting revenue, employee morale, and retention all at once.

Community Engagement and Loyalty

65% of consumers feel more loyal to brands that actively participate in community service
72% of local businesses gain more customer recognition through community events
51% of consumers say they are more likely to buy from brands involved in community efforts
75% of nonprofits see community engagement as a priority for growth
47% of consumers have participated in a brand-sponsored community event
80% of community members feel more connected to brands involved locally
74% of nonprofit organizations report increased volunteer participation after community outreach
66% of consumers are more willing to support small businesses involved in community efforts
82% of small business owners see community engagement as vital for local success
49% of consumers said they would switch brands to support a company involved in a meaningful community action
85% of community members say that their local economy benefits from community engagement activities
60% of small businesses say community engagement increased their customer base
77% of nonprofit organizations report that community partnerships boost their outreach
46% of people participate in community engagement activities because they feel it improves society
61% of consumers feel more connected to brands that support community initiatives
79% of brands report increased visibility through community outreach programs
55% of survey respondents say community involvement improves their mental health
63% of people support brands that are active in local community projects
72% of nonprofit leaders see growth opportunities from community engagement
60% of consumers say they are more loyal to brands involved in community issues
84% of community members feel more positive about their local area due to community programs
70% of business leaders say that community engagement strengthens brand loyalty

Community Engagement and Loyalty Interpretation

In an era where loyalty often hinges on more than just products, community engagement emerges as the ultimate win-win: with up to 85% of community members appreciating local activities, 72% of nonprofits and small businesses witnessing growth, and nearly half of consumers willing to switch brands for meaningful local efforts, it's clear that brands that invest in their communities don't just do good—they do well.

Consumer Preferences and Behavior

70% of consumers prefer to learn about a company through articles rather than ads
69% of people say that community involvement influences their buying decisions
58% of millennials donate more to charities that engage them through social media
65% of consumers trust recommendations from their community more than traditional advertising
53% of Millennials prefer brands that participate in community projects over those that do not
69% of consumers cite community involvement as a reason they support a brand regularly
54% of community members prefer to buy from brands involved in local issues

Consumer Preferences and Behavior Interpretation

These statistics underscore that today's consumers are not just looking for products—they're craving authentic community engagement; when brands get involved locally and socially, they don't just earn attention—they earn trust and loyalty in a landscape where 70% prefer learning from articles over ads and over half prioritize community-driven brands.

Corporate Social Responsibility and Brand Trust

80% of people say that community involvement makes a brand more trustworthy
58% of Millennials say they choose brands based on community involvement
60% of volunteers state they are more likely to support brands that support community issues
82% of consumers want brands to act on issues they care about through community programs
63% of Americans think companies should do more to improve their local communities
55% of consumers say they have a more favorable impression of brands that support local causes
71% of consumers are more likely to trust a brand that actively engages in social issues
59% of consumers believe brands should contribute to solving community problems
81% of consumers believe that engaging in community initiatives enhances brand reputation
57% of consumers are more likely to buy from brands that support local charities
73% of employees feel more motivated working for companies involved in community service
83% of consumers want brands to participate in community charitable events
68% of community organizations say partnerships with local businesses help expand their programs
57% of consumers say they prioritize buying from brands that give back

Corporate Social Responsibility and Brand Trust Interpretation

The overwhelming consensus suggests that in today's social landscape, brands that actively support their communities not only cultivate trust and loyalty—particularly among Millennials and socially conscious consumers—but also foster employee motivation and long-term reputation, making community engagement not just virtuous but a savvy business strategy.

Nonprofit Impact and Community Support

45% of nonprofit organizations report increased donations after community engagement initiatives
90% of nonprofit leaders believe community engagement leads to better outcomes
78% of nonprofit organizations said community engagement helped improve their services
62% of nonprofit leaders see increased funding linked to community engagement strategies
66% of local nonprofits consider community engagement essential for their success

Nonprofit Impact and Community Support Interpretation

These statistics reveal that more than half of nonprofit organizations see community engagement as the secret sauce for boosting donations, improving services, and securing funding, proving that when communities are genuinely involved, nonprofits don’t just do good—they do well.