GITNUXREPORT 2025

Commercials That Use Statistics

Videos boost engagement and sales, driving marketing success across platforms.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Commercials with people’s faces generate 35% higher engagement

Statistic 2

Retargeted video ads have a click-through rate 2.7 times higher than non-retargeted ads

Statistic 3

65% of viewers remember a brand better after watching a video ad

Statistic 4

74% of marketers who use video believe it has a direct impact on sales

Statistic 5

90% of marketers say that integrating video into marketing campaigns has increased their ROI

Statistic 6

75% of consumers find video ads more engaging than static ads

Statistic 7

64% of viewers are more likely to purchase a product after watching a video about it

Statistic 8

90% of users say that videos help them make purchasing decisions

Statistic 9

60% of consumers have watched an ad to learn about a new product or service

Statistic 10

74% of people watch online videos explaining products or services

Statistic 11

56% of marketers say that video content has directly increased sales

Statistic 12

52% of consumers say that watching product videos makes them more confident in their purchase

Statistic 13

58% of consumers say they’ve purchased a product after watching a branded social video

Statistic 14

41% of marketing professionals say their top goal with video marketing is increasing brand awareness

Statistic 15

64% of consumers say they’ve watched a branded video in the past month

Statistic 16

69% of marketers say that video content produces better ROI than other digital marketing strategies

Statistic 17

77% of consumers prefer video over static content for product information

Statistic 18

84% of consumers say they’ve been convinced to buy a product or service by watching a brand’s video

Statistic 19

96% of consumers find videos helpful in making purchasing decisions

Statistic 20

75% of users say they’ve watched a video ad on social media

Statistic 21

54% of consumers want to see more video content from brands they support

Statistic 22

80% of users recall a video ad they saw in the past month

Statistic 23

44% of online shoppers say that videos help them decide which product to buy

Statistic 24

70% of marketers say that video content has helped them increase brand engagement

Statistic 25

66% of consumers say that seeing a product video makes them more confident in their purchase

Statistic 26

61% of marketers say that video marketing has improved their conversion rates

Statistic 27

81% of marketers say that video has helped them build trust with their audience

Statistic 28

60% of consumers prefer to watch videos from brands they support

Statistic 29

4 times as many consumers prefer to watch a video about a product than read about it

Statistic 30

65% of consumers say that watching a product video makes them more confident in making a purchase decision

Statistic 31

43% of marketers say that video marketing has been their most effective content marketing tactic

Statistic 32

89% of video marketers say that video has helped them increase brand awareness

Statistic 33

Mobile video consumption makes up over 70% of all video plays

Statistic 34

The average user spends 6 hours and 48 minutes online daily, with a significant portion dedicated to watching videos

Statistic 35

78% of people watch online videos every week

Statistic 36

85% of Facebook videos are watched without sound, highlighting the importance of captions

Statistic 37

55% of people watch videos on mobile devices daily

Statistic 38

Facebook users watch over 3 billion videos daily

Statistic 39

70% of videos are watched on mobile devices

Statistic 40

56% of consumers watch videos on social media daily

Statistic 41

45% of video marketers say their videos perform better on social media platforms than other types of content

Statistic 42

The average engagement rate for video ads on Facebook is 0.9%, higher than other ad formats

Statistic 43

Users retain 95% of a message when they watch it in a video compared to 10% when reading text

Statistic 44

93% of brands reported increased understanding of their products after creating video content

Statistic 45

The average click-through rate for video ads on social media is about 1.84%, higher than display ads

Statistic 46

80% of marketers plan to increase their video advertising budgets in the next year

Statistic 47

Including a video on landing pages can increase conversion rates by up to 80%

Statistic 48

Videos on landing pages can increase conversion rates by up to 86%

Statistic 49

48% of B2B companies use videos in their marketing strategies

Statistic 50

87% of marketers said video has helped them generate leads

Statistic 51

Business videos are expected to make up 82% of all consumer internet traffic by 2023

Statistic 52

63% of social media posts that include videos receive higher engagement

Statistic 53

87% of online marketers say video has helped them increase exposure

Statistic 54

Digital video advertising revenue is projected to reach $250 billion by 2027

Statistic 55

88% of online marketers report a positive ROI after implementing video marketing strategies

Statistic 56

The use of video in email marketing campaigns can increase click rates by up to 300%

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Sources

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Key Highlights

75% of consumers find video ads more engaging than static ads
80% of marketers plan to increase their video advertising budgets in the next year
64% of viewers are more likely to purchase a product after watching a video about it
90% of users say that videos help them make purchasing decisions
Commercials with people’s faces generate 35% higher engagement
60% of consumers have watched an ad to learn about a new product or service
74% of people watch online videos explaining products or services
56% of marketers say that video content has directly increased sales
Including a video on landing pages can increase conversion rates by up to 80%
52% of consumers say that watching product videos makes them more confident in their purchase
Mobile video consumption makes up over 70% of all video plays
The average user spends 6 hours and 48 minutes online daily, with a significant portion dedicated to watching videos
78% of people watch online videos every week

Did you know that 75% of consumers find video ads more engaging than static ones and that incorporating videos can boost conversion rates by up to 86%, revealing the powerful impact that commercials leveraging human faces and dynamic storytelling have on modern marketing success?

Advertising Effectiveness and Brand Impact

Commercials with people’s faces generate 35% higher engagement
Retargeted video ads have a click-through rate 2.7 times higher than non-retargeted ads
65% of viewers remember a brand better after watching a video ad
74% of marketers who use video believe it has a direct impact on sales
90% of marketers say that integrating video into marketing campaigns has increased their ROI

Advertising Effectiveness and Brand Impact Interpretation

While statistics prove that faces and retargeted videos boost engagement and recall, and a whopping 90% of marketers see ROI boosts from video, ultimately, it's the compelling story behind the numbers that truly changes consumer hearts—and wallets.

Consumer Engagement and Purchase Influence

75% of consumers find video ads more engaging than static ads
64% of viewers are more likely to purchase a product after watching a video about it
90% of users say that videos help them make purchasing decisions
60% of consumers have watched an ad to learn about a new product or service
74% of people watch online videos explaining products or services
56% of marketers say that video content has directly increased sales
52% of consumers say that watching product videos makes them more confident in their purchase
58% of consumers say they’ve purchased a product after watching a branded social video
41% of marketing professionals say their top goal with video marketing is increasing brand awareness
64% of consumers say they’ve watched a branded video in the past month
69% of marketers say that video content produces better ROI than other digital marketing strategies
77% of consumers prefer video over static content for product information
84% of consumers say they’ve been convinced to buy a product or service by watching a brand’s video
96% of consumers find videos helpful in making purchasing decisions
75% of users say they’ve watched a video ad on social media
54% of consumers want to see more video content from brands they support
80% of users recall a video ad they saw in the past month
44% of online shoppers say that videos help them decide which product to buy
70% of marketers say that video content has helped them increase brand engagement
66% of consumers say that seeing a product video makes them more confident in their purchase
61% of marketers say that video marketing has improved their conversion rates
81% of marketers say that video has helped them build trust with their audience
60% of consumers prefer to watch videos from brands they support
4 times as many consumers prefer to watch a video about a product than read about it
65% of consumers say that watching a product video makes them more confident in making a purchase decision
43% of marketers say that video marketing has been their most effective content marketing tactic
89% of video marketers say that video has helped them increase brand awareness

Consumer Engagement and Purchase Influence Interpretation

With statistics showing 96% of consumers find videos influential in purchase decisions and 77% favoring video over static content, it's clear that in the digital marketplace, if you're not speaking in videos, you're probably just speaking to yourself.

Mobile and Digital Video Consumption

Mobile video consumption makes up over 70% of all video plays
The average user spends 6 hours and 48 minutes online daily, with a significant portion dedicated to watching videos
78% of people watch online videos every week
85% of Facebook videos are watched without sound, highlighting the importance of captions
55% of people watch videos on mobile devices daily
Facebook users watch over 3 billion videos daily
70% of videos are watched on mobile devices
56% of consumers watch videos on social media daily

Mobile and Digital Video Consumption Interpretation

With over 70% of videos now consumed on mobile devices, and a majority watched silently, it's clear that in the digital age, catching viewers’ attention without sound and on-the-go has become the new normal for marketers seeking to stand out in a sea of 3 billion daily Facebook views.

Video Content Effectiveness and Performance Metrics

45% of video marketers say their videos perform better on social media platforms than other types of content
The average engagement rate for video ads on Facebook is 0.9%, higher than other ad formats
Users retain 95% of a message when they watch it in a video compared to 10% when reading text
93% of brands reported increased understanding of their products after creating video content
The average click-through rate for video ads on social media is about 1.84%, higher than display ads

Video Content Effectiveness and Performance Metrics Interpretation

While the statistics highlight that video marketing boosts engagement, understanding, and retention—making it the digital equivalent of a good storytelling—it's clear that in the crowded social media landscape, only the most compelling videos truly turn viewers into loyal customers.

Video Marketing Strategies and Usage

80% of marketers plan to increase their video advertising budgets in the next year
Including a video on landing pages can increase conversion rates by up to 80%
Videos on landing pages can increase conversion rates by up to 86%
48% of B2B companies use videos in their marketing strategies
87% of marketers said video has helped them generate leads
Business videos are expected to make up 82% of all consumer internet traffic by 2023
63% of social media posts that include videos receive higher engagement
87% of online marketers say video has helped them increase exposure
Digital video advertising revenue is projected to reach $250 billion by 2027
88% of online marketers report a positive ROI after implementing video marketing strategies
The use of video in email marketing campaigns can increase click rates by up to 300%

Video Marketing Strategies and Usage Interpretation

With over 80% of marketers boosting their video budgets and statistics showing that videos can dramatically increase engagement, conversions, and ROI—culminating in the prediction that by 2023, business videos will dominate 82% of internet traffic—it's clear that in the digital age, if you're not speaking the language of video, you're practically speaking in mime.