GITNUXREPORT 2025

Celebrity Endorsement Statistics

Celebrity endorsements boost brand recognition, engagement, and sales significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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65% of Millennials trust peer recommendations over traditional advertising, including celebrity endorsements

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43% of respondents said they have purchased a product because of a celebrity’s social media post

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70% of consumers recognize celebrity-endorsed products faster than non-endorsed products

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82% of consumers say that celebrity sponsorships positively influence their impression of a brand

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45% of fashion and beauty consumers prefer products endorsed by celebrities

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55% of consumers believe that celebrity endorsements are more trustworthy than traditional ads

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66% of consumers aged 18-34 have purchased a product they saw recommended by a celebrity

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48% of respondents said they follow celebrity endorsements to learn about new products

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52% of marketers say celebrity endorsements help increase brand credibility

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33% of consumers develop a positive perception of brands endorsed by celebrities

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78% of consumers feel more positive about products endorsed by celebrities during health crises or social movements

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44% of millennial consumers prefer to buy from brands with celebrity endorsements

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53% of consumers rely on celebrity endorsements for product authenticity cues

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62% of marketers believe celebrity endorsements help establish emotional connection with consumers

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61% of consumers say they trust a product more if it is endorsed by a local or regional celebrity

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37% of marketing executives say they have pulled a celebrity endorsement due to scandal or negative publicity

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20% of consumers follow celebrities regularly for product recommendations

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The global celebrity endorsement market is expected to reach $22.7 billion by 2025

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Influencer marketing, including celebrity endorsers, generated $21.2 billion in 2022, expected to grow to $33 billion by 2024

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Celebrity endorsement activity increased by 10% in the last five years

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71% of consumers are more likely to purchase a product if they see a celebrity endorsement

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Celebrity endorsements can increase brand recognition by up to 80%

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60% of consumers have purchased a product after seeing a celebrity endorsement on social media

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Brands using celebrity endorsements see a 20-30% higher ROI than those that don’t

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Nike's endorsement deals with athletes have been estimated to add at least $3 billion in revenue annually

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Celebrity endorsement campaigns can boost brand loyalty by up to 50%

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38% of brands increased their advertising budget for celebrity endorsements from 2021 to 2022

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30% of brands reported a measurable increase in sales after celebrity endorsement campaigns

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The average cost of a celebrity endorsement for a major brand ranges from $200,000 to $1 million per campaign

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Celebrity endorsements can improve message retention by up to 80%

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60% of brands reported a better engagement rate when using celebrity endorsers in their campaigns

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The ROI of celebrity endorsements can reach up to 400%, depending on the campaign and product

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Celebrity endorsement celebrities tend to have a 25% higher brand recall than non-celebrity endorsed campaigns

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74% of marketing professionals believe celebrity endorsements help brands stand out in the marketplace

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40% of consumers said they will buy a product after seeing a celebrity endorsement at least once a month

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59% of startups and new brands use celebrity endorsements to gain rapid brand recognition

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Celebrity endorsements can lead to a 15% increase in social media followers for the endorsed brand

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54% of consumers have made a social media purchase after seeing a celebrity endorsement

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69% of corporate brands allocate at least 10% of their marketing budget to celebrity endorsements

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The average lifespan of a celebrity endorsement campaign is approximately 6-12 months

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39% of consumers find celebrity endorsement ads more memorable than traditional ads

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88% of product launch campaigns feature celebrity endorsers to create buzz

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50% of companies monitor celebrity endorsement ROI closely, investing in analytics to measure effectiveness

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Celebrity endorsements are most effective in the fashion, beauty, and sports sectors, with over 70% of campaigns succeeding

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69% of marketers agree that celebrity endorsements have a high or moderate impact on brand perception

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TikTok influencers, including celebrities, saw a 15% increase in product engagement in 2022

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80% of celebrity-endorsed campaigns use social media channels for promotion

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85% of celebrity endorsement campaigns include digital elements, primarily social media, to amplify reach

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80% of successful campaigns include some form of social media interaction to boost visibility

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57% of consumers said that celebrity endorsements influence their purchasing decisions

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Sources

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Trust Badges - Publications that have cited our reports

Key Highlights

71% of consumers are more likely to purchase a product if they see a celebrity endorsement
Celebrity endorsements can increase brand recognition by up to 80%
60% of consumers have purchased a product after seeing a celebrity endorsement on social media
Brands using celebrity endorsements see a 20-30% higher ROI than those that don’t
65% of Millennials trust peer recommendations over traditional advertising, including celebrity endorsements
The global celebrity endorsement market is expected to reach $22.7 billion by 2025
57% of consumers said that celebrity endorsements influence their purchasing decisions
Nike's endorsement deals with athletes have been estimated to add at least $3 billion in revenue annually
43% of respondents said they have purchased a product because of a celebrity’s social media post
Celebrity endorsement campaigns can boost brand loyalty by up to 50%
70% of consumers recognize celebrity-endorsed products faster than non-endorsed products
82% of consumers say that celebrity sponsorships positively influence their impression of a brand
45% of fashion and beauty consumers prefer products endorsed by celebrities

Did you know that a staggering 71% of consumers are more likely to buy a product simply because a celebrity endorsed it, highlighting the unstoppable influence of celebrity endorsements in shaping purchasing decisions and boosting brand success?

Consumer Behavior and Trust in Celebrity Endorsements

65% of Millennials trust peer recommendations over traditional advertising, including celebrity endorsements
43% of respondents said they have purchased a product because of a celebrity’s social media post
70% of consumers recognize celebrity-endorsed products faster than non-endorsed products
82% of consumers say that celebrity sponsorships positively influence their impression of a brand
45% of fashion and beauty consumers prefer products endorsed by celebrities
55% of consumers believe that celebrity endorsements are more trustworthy than traditional ads
66% of consumers aged 18-34 have purchased a product they saw recommended by a celebrity
48% of respondents said they follow celebrity endorsements to learn about new products
52% of marketers say celebrity endorsements help increase brand credibility
33% of consumers develop a positive perception of brands endorsed by celebrities
78% of consumers feel more positive about products endorsed by celebrities during health crises or social movements
44% of millennial consumers prefer to buy from brands with celebrity endorsements
53% of consumers rely on celebrity endorsements for product authenticity cues
62% of marketers believe celebrity endorsements help establish emotional connection with consumers
61% of consumers say they trust a product more if it is endorsed by a local or regional celebrity
37% of marketing executives say they have pulled a celebrity endorsement due to scandal or negative publicity
20% of consumers follow celebrities regularly for product recommendations

Consumer Behavior and Trust in Celebrity Endorsements Interpretation

As millennials and Gen Z consumers increasingly trust peer and celebrity-endorsed social proof over traditional ads—especially during social or health crises—marketers must recognize that a well-timed endorsement can boost brand trust and recognition, but one scandal away from tarnished reputations.

Industry Trends and Market Size of Endorsement Activities

The global celebrity endorsement market is expected to reach $22.7 billion by 2025
Influencer marketing, including celebrity endorsers, generated $21.2 billion in 2022, expected to grow to $33 billion by 2024
Celebrity endorsement activity increased by 10% in the last five years

Industry Trends and Market Size of Endorsement Activities Interpretation

With the global celebrity endorsement market poised to hit $22.7 billion by 2025 and influencer marketing approaching $33 billion by 2024, it's clear that in today's world, fame isn't just fleeting—it’s a billion-dollar brand booster, fueling a 10% uptick in endorsement activity over the past five years.

Market Impact and Effectiveness of Celebrity Endorsements

71% of consumers are more likely to purchase a product if they see a celebrity endorsement
Celebrity endorsements can increase brand recognition by up to 80%
60% of consumers have purchased a product after seeing a celebrity endorsement on social media
Brands using celebrity endorsements see a 20-30% higher ROI than those that don’t
Nike's endorsement deals with athletes have been estimated to add at least $3 billion in revenue annually
Celebrity endorsement campaigns can boost brand loyalty by up to 50%
38% of brands increased their advertising budget for celebrity endorsements from 2021 to 2022
30% of brands reported a measurable increase in sales after celebrity endorsement campaigns
The average cost of a celebrity endorsement for a major brand ranges from $200,000 to $1 million per campaign
Celebrity endorsements can improve message retention by up to 80%
60% of brands reported a better engagement rate when using celebrity endorsers in their campaigns
The ROI of celebrity endorsements can reach up to 400%, depending on the campaign and product
Celebrity endorsement celebrities tend to have a 25% higher brand recall than non-celebrity endorsed campaigns
74% of marketing professionals believe celebrity endorsements help brands stand out in the marketplace
40% of consumers said they will buy a product after seeing a celebrity endorsement at least once a month
59% of startups and new brands use celebrity endorsements to gain rapid brand recognition
Celebrity endorsements can lead to a 15% increase in social media followers for the endorsed brand
54% of consumers have made a social media purchase after seeing a celebrity endorsement
69% of corporate brands allocate at least 10% of their marketing budget to celebrity endorsements
The average lifespan of a celebrity endorsement campaign is approximately 6-12 months
39% of consumers find celebrity endorsement ads more memorable than traditional ads
88% of product launch campaigns feature celebrity endorsers to create buzz
50% of companies monitor celebrity endorsement ROI closely, investing in analytics to measure effectiveness
Celebrity endorsements are most effective in the fashion, beauty, and sports sectors, with over 70% of campaigns succeeding
69% of marketers agree that celebrity endorsements have a high or moderate impact on brand perception

Market Impact and Effectiveness of Celebrity Endorsements Interpretation

With over 70% of consumers more likely to buy, brands spending up to a million on celebrity endorsements are betting that stars not only sell products but also mint billions—showing that in the economy of influence, fame remains a priceless asset.

Social Media and Influencer Marketing Dynamics

TikTok influencers, including celebrities, saw a 15% increase in product engagement in 2022
80% of celebrity-endorsed campaigns use social media channels for promotion
85% of celebrity endorsement campaigns include digital elements, primarily social media, to amplify reach
80% of successful campaigns include some form of social media interaction to boost visibility

Social Media and Influencer Marketing Dynamics Interpretation

As celebrity endorsement stats reveal, leveraging social media isn't just a trend—it's a strategic imperative—driving a 15% boost in engagement and ensuring that 85% of campaigns are digitally infused, with 80% harnessing social media interactions to turn stars into supercharged brand amplifiers.

Trust in Celebrity Endorsements

57% of consumers said that celebrity endorsements influence their purchasing decisions

Trust in Celebrity Endorsements Interpretation

With over half of consumers swayed by celebrity endorsements, it’s clear that when stars speak, wallets listen—even if it’s just to keep up with the Kardashians.