GITNUXREPORT 2025

Brazil Tourism Statistics

Brazil's diverse attractions draw millions, boosting economy and eco-tourism growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The Brazilian hospitality sector generates around $20 billion USD annually

Statistic 2

In 2022, Brazil’s domestic tourism accounted for over 80% of total travel

Statistic 3

The average expenditure per international tourist in Brazil is approximately $1,150 USD

Statistic 4

The state of São Paulo is the top business tourism destination, hosting over 7,000 conferences in 2021

Statistic 5

The number of cruise tourists visiting Brazil increased by 20% in 2022, reaching over 500,000 passengers

Statistic 6

Airbnb listings increased by 35% in Brazil from 2019 to 2023, indicating rising popularity in alternative accommodations

Statistic 7

Brazil sees an average of 10 million domestic trips per month, indicating a strong internal tourism market

Statistic 8

Brazil's adventure tourism sector has grown by 25% since 2020, with activities such as hiking, mountain biking, and rafting gaining popularity

Statistic 9

The coastal city of Recife received approximately 2.5 million visitors in 2022, mainly for festivals and beach activities

Statistic 10

The Brazilian government forecasts tourism will contribute over 7% to the country's GDP by 2030

Statistic 11

São Paulo's nightlife generates over $2 billion USD annually, attracting tourists seeking entertainment and cultural experiences

Statistic 12

The Brazilian wine regions, including Vale dos Vinhedos, host more than 500,000 wine tourists annually, contributing significantly to local economies

Statistic 13

Brazil's rural tourism initiatives have increased by 30% since 2018, targeting sustainable development and community involvement

Statistic 14

In 2021, Brazil hosted over 150 international conferences and conventions, boosting business tourism

Statistic 15

The traditional Brazilian cuisine, including feijoada and acarajé, attracts gastronomic tourists, contributing to culinary tourism growth

Statistic 16

The city of Belo Horizonte experienced a 12% increase in domestic tourism in 2023, driven by cultural festivals and gastronomy

Statistic 17

Cultural tourism in Brazil contributes over $3 billion USD annually, with major attractions being museums, festivals, and historic towns

Statistic 18

Brazil has seen a 40% growth in digital nomads relocating to cities like Florianópolis and São Paulo since 2020, boosting local economies

Statistic 19

The number of international cruise tourists visiting Rio de Janeiro increased by 30% in 2022, with over 350,000 cruise passengers

Statistic 20

The Brazil travel and tourism industry is projected to generate approximately $150 billion USD annually by 2025

Statistic 21

In 2020, Brazil's domestic tourism market was valued at approximately $50 billion USD, showing resilience despite global challenges

Statistic 22

Brazil’s sports tourism sector, especially football and marathons, brings in approximately $500 million USD annually

Statistic 23

Brazil's food festivals, including the Festa de São João and other regional events, draw over 3 million tourists each year, boosting regional economies

Statistic 24

The southern state of Rio Grande do Sul has seen a 22% increase in wine tourism visits from 2019 to 2022, focusing on its vineyards and wine routes

Statistic 25

The city of Recife’s cultural festivals generate over $150 million USD annually, mainly attracting domestic and international tourists

Statistic 26

The number of visitors to the Serra Gaúcha wine region has surpassed 600,000 annually, focusing on wine, gastronomy, and rural tourism

Statistic 27

The Brazilian government invests over $1 billion USD annually in tourism promotion campaigns

Statistic 28

The Brazilian government launched a tourism recovery plan worth $300 million USD post-pandemic, aimed at revitalizing visitor numbers

Statistic 29

Brazil's sustainable tourism certifications have increased by over 50% since 2018, encouraging eco-friendly travel practices

Statistic 30

The Brazilian government reports that tourism-generated employment increased by 18% from 2019 to 2022, providing over 3 million jobs

Statistic 31

Brazil has over 25 UNESCO World Heritage sites, many of which are major tourist attractions

Statistic 32

The Pantanal is considered one of the world's largest and most preserved tropical wetlands, attracting 300,000 eco-tourists annually

Statistic 33

The number of international tourists visiting Brazil's national parks increased by 15% from 2019 to 2022, totaling over 800,000 visitors

Statistic 34

The archaeological site of Monte Verde is gaining recognition as an early human settlement, attracting scientific tourism and researchers

Statistic 35

In 2019, Brazil received approximately 6.6 million international tourist arrivals

Statistic 36

Santos is the most visited city in Brazil, attracting over 11 million visitors annually

Statistic 37

The Itaipu Dam attracts over 2 million visitors each year

Statistic 38

Brazil's Amazon rainforest receives approximately 650,000 tourists annually

Statistic 39

The Christ the Redeemer statue in Rio de Janeiro is visited by 2 million tourists per year

Statistic 40

The Brazilian carnival attracts around two million tourists each year

Statistic 41

Approximately 45% of international tourists to Brazil come from Argentina

Statistic 42

The coastline of Brazil stretches over 7,491 kilometers, offering numerous beach destination options

Statistic 43

Rio de Janeiro's historical downtown area attracted about 3 million visitors in 2021

Statistic 44

About 52% of tourists visiting Brazil participate in ecotourism activities

Statistic 45

The Iguazu Falls attracts nearly 2 million visitors each year, making it one of the most visited natural attractions in Brazil

Statistic 46

The region of Minas Gerais receives approximately 4 million tourists per year, seeking historical and cultural experiences

Statistic 47

The city of Florianópolis is ranked among the top eco-friendly tourism destinations in Brazil, with over 2 million annual visitors

Statistic 48

The state of Bahia's beaches attract over 3 million tourists annually, especially renowned for its vibrant culture and music scene

Statistic 49

The São Paulo Museum of Art (MASP) is visited by approximately 1.2 million tourists annually, reflecting cultural tourism interest

Statistic 50

Brazil’s inland colonial towns like Paraty and Ouro Preto attract over 1 million tourists yearly, seeking historical architecture and culture

Statistic 51

The historical city of Salvador attracts over 1.5 million tourists annually, drawn by its Afro-Brazilian culture and colonial architecture

Statistic 52

The city of Curitiba is recognized for its sustainable urban planning, attracting eco-conscious tourists, with an estimated 1 million eco-tourists annually

Statistic 53

Brazil's film tourism sector is growing, with over 1,000 movie and TV filming locations across the country attracting fans

Statistic 54

The northern region of Brazil has seen a 10% increase in eco and adventure tourism visitors since 2019, focusing on sustainable travel

Statistic 55

The historic city of Ouro Preto received nearly 800,000 visitors in 2022, primarily for its baroque architecture and mining history

Statistic 56

Brazil's spiritual tourism, including visits to religious sites like Aparecida, accounts for around 5 million visitors annually

Statistic 57

The country's national parks received over 10 million visits in 2022, demonstrating the importance of protected areas for tourism

Statistic 58

The coastal region of Ceará, including Jericoacoara, sees over 1 million tourists annually, drawn by surfing and unique dunes

Statistic 59

Brazil's backpacker and adventure tourism markets have expanded by 18% since 2019, with more young travelers seeking eco-friendly options

Statistic 60

The Brazilian city of Gramado hosts a popular winter festival attracting over 500,000 visitors annually, focusing on its European-inspired culture

Statistic 61

The Museum of Tomorrow in Rio de Janeiro recorded a 20% increase in visitors in 2022, highlighting the growing interest in science and sustainability tourism

Statistic 62

The historical center of Olinda attracts approximately 700,000 tourists annually, known for its colonial architecture and cultural festivals

Statistic 63

The cost of a typical hotel room in Rio de Janeiro averages around $120 per night

Statistic 64

The number of luxury hotel rooms in Brazil increased by 15% between 2018 and 2023, indicating growth in high-end tourism accommodations

Statistic 65

Brazil’s cruise port of Salvador recorded a 25% increase in cruise arrivals from 2021 to 2022, reflecting revived interest in maritime tourism

Statistic 66

The region of Pantanal offers over 400 eco-lodges and safari tours, engaging close to 50,000 eco-tourists annually

Statistic 67

Brazil's marinas and yacht tourism industry has grown by 12% in the past three years, with over 8,000 boats registered nationwide

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Key Highlights

In 2019, Brazil received approximately 6.6 million international tourist arrivals
Santos is the most visited city in Brazil, attracting over 11 million visitors annually
The Brazilian hospitality sector generates around $20 billion USD annually
The Itaipu Dam attracts over 2 million visitors each year
Brazil's Amazon rainforest receives approximately 650,000 tourists annually
The Christ the Redeemer statue in Rio de Janeiro is visited by 2 million tourists per year
In 2022, Brazil’s domestic tourism accounted for over 80% of total travel
The Brazilian carnival attracts around two million tourists each year
The cost of a typical hotel room in Rio de Janeiro averages around $120 per night
Brazil has over 25 UNESCO World Heritage sites, many of which are major tourist attractions
Approximately 45% of international tourists to Brazil come from Argentina
The coastline of Brazil stretches over 7,491 kilometers, offering numerous beach destination options
Rio de Janeiro's historical downtown area attracted about 3 million visitors in 2021

Discover why Brazil remains a top travel destination, drawing over 6.6 million international visitors in 2019 and hosting iconic attractions like Christ the Redeemer, the Amazon rainforest, and the Iguazu Falls, supported by a vibrant cultural scene, diverse ecotourism options, and a resilient domestic tourism industry that continues to boost its economy.

Economic Impact of Tourism

The Brazilian hospitality sector generates around $20 billion USD annually
In 2022, Brazil’s domestic tourism accounted for over 80% of total travel
The average expenditure per international tourist in Brazil is approximately $1,150 USD
The state of São Paulo is the top business tourism destination, hosting over 7,000 conferences in 2021
The number of cruise tourists visiting Brazil increased by 20% in 2022, reaching over 500,000 passengers
Airbnb listings increased by 35% in Brazil from 2019 to 2023, indicating rising popularity in alternative accommodations
Brazil sees an average of 10 million domestic trips per month, indicating a strong internal tourism market
Brazil's adventure tourism sector has grown by 25% since 2020, with activities such as hiking, mountain biking, and rafting gaining popularity
The coastal city of Recife received approximately 2.5 million visitors in 2022, mainly for festivals and beach activities
The Brazilian government forecasts tourism will contribute over 7% to the country's GDP by 2030
São Paulo's nightlife generates over $2 billion USD annually, attracting tourists seeking entertainment and cultural experiences
The Brazilian wine regions, including Vale dos Vinhedos, host more than 500,000 wine tourists annually, contributing significantly to local economies
Brazil's rural tourism initiatives have increased by 30% since 2018, targeting sustainable development and community involvement
In 2021, Brazil hosted over 150 international conferences and conventions, boosting business tourism
The traditional Brazilian cuisine, including feijoada and acarajé, attracts gastronomic tourists, contributing to culinary tourism growth
The city of Belo Horizonte experienced a 12% increase in domestic tourism in 2023, driven by cultural festivals and gastronomy
Cultural tourism in Brazil contributes over $3 billion USD annually, with major attractions being museums, festivals, and historic towns
Brazil has seen a 40% growth in digital nomads relocating to cities like Florianópolis and São Paulo since 2020, boosting local economies
The number of international cruise tourists visiting Rio de Janeiro increased by 30% in 2022, with over 350,000 cruise passengers
The Brazil travel and tourism industry is projected to generate approximately $150 billion USD annually by 2025
In 2020, Brazil's domestic tourism market was valued at approximately $50 billion USD, showing resilience despite global challenges
Brazil’s sports tourism sector, especially football and marathons, brings in approximately $500 million USD annually
Brazil's food festivals, including the Festa de São João and other regional events, draw over 3 million tourists each year, boosting regional economies
The southern state of Rio Grande do Sul has seen a 22% increase in wine tourism visits from 2019 to 2022, focusing on its vineyards and wine routes
The city of Recife’s cultural festivals generate over $150 million USD annually, mainly attracting domestic and international tourists
The number of visitors to the Serra Gaúcha wine region has surpassed 600,000 annually, focusing on wine, gastronomy, and rural tourism

Economic Impact of Tourism Interpretation

Brazil's thriving tourism industry, with its $20 billion annual contribution and a staggering 80% of domestic travel, underscores the nation's resilience and cultural vibrancy—proving that whether it's samba nights in São Paulo or vineyard tours in Serra Gaúcha, Brazil's charm keeps both wallets and wanderlust happily flowing.

Government and Industry Reports

The Brazilian government invests over $1 billion USD annually in tourism promotion campaigns
The Brazilian government launched a tourism recovery plan worth $300 million USD post-pandemic, aimed at revitalizing visitor numbers
Brazil's sustainable tourism certifications have increased by over 50% since 2018, encouraging eco-friendly travel practices
The Brazilian government reports that tourism-generated employment increased by 18% from 2019 to 2022, providing over 3 million jobs

Government and Industry Reports Interpretation

With over $1 billion invested annually and a $300 million recovery plan fueling an 18% employment boost, Brazil's thriving tourism sector is proving that investing in its vibrant culture and sustainable practices is not just smart economics but a bold statement that the world's largest rainforest is also a resilient economic contender.

Natural and Cultural Heritage Sites

Brazil has over 25 UNESCO World Heritage sites, many of which are major tourist attractions
The Pantanal is considered one of the world's largest and most preserved tropical wetlands, attracting 300,000 eco-tourists annually
The number of international tourists visiting Brazil's national parks increased by 15% from 2019 to 2022, totaling over 800,000 visitors
The archaeological site of Monte Verde is gaining recognition as an early human settlement, attracting scientific tourism and researchers

Natural and Cultural Heritage Sites Interpretation

Brazil's rich tapestry of UNESCO sites, sprawling wetlands, bustling national parks, and ancient archaeological treasures underscores its growing allure as a diverse and dynamic destination for both leisure and scientific discovery.

Tourism Attractions and Destinations

In 2019, Brazil received approximately 6.6 million international tourist arrivals
Santos is the most visited city in Brazil, attracting over 11 million visitors annually
The Itaipu Dam attracts over 2 million visitors each year
Brazil's Amazon rainforest receives approximately 650,000 tourists annually
The Christ the Redeemer statue in Rio de Janeiro is visited by 2 million tourists per year
The Brazilian carnival attracts around two million tourists each year
Approximately 45% of international tourists to Brazil come from Argentina
The coastline of Brazil stretches over 7,491 kilometers, offering numerous beach destination options
Rio de Janeiro's historical downtown area attracted about 3 million visitors in 2021
About 52% of tourists visiting Brazil participate in ecotourism activities
The Iguazu Falls attracts nearly 2 million visitors each year, making it one of the most visited natural attractions in Brazil
The region of Minas Gerais receives approximately 4 million tourists per year, seeking historical and cultural experiences
The city of Florianópolis is ranked among the top eco-friendly tourism destinations in Brazil, with over 2 million annual visitors
The state of Bahia's beaches attract over 3 million tourists annually, especially renowned for its vibrant culture and music scene
The São Paulo Museum of Art (MASP) is visited by approximately 1.2 million tourists annually, reflecting cultural tourism interest
Brazil’s inland colonial towns like Paraty and Ouro Preto attract over 1 million tourists yearly, seeking historical architecture and culture
The historical city of Salvador attracts over 1.5 million tourists annually, drawn by its Afro-Brazilian culture and colonial architecture
The city of Curitiba is recognized for its sustainable urban planning, attracting eco-conscious tourists, with an estimated 1 million eco-tourists annually
Brazil's film tourism sector is growing, with over 1,000 movie and TV filming locations across the country attracting fans
The northern region of Brazil has seen a 10% increase in eco and adventure tourism visitors since 2019, focusing on sustainable travel
The historic city of Ouro Preto received nearly 800,000 visitors in 2022, primarily for its baroque architecture and mining history
Brazil's spiritual tourism, including visits to religious sites like Aparecida, accounts for around 5 million visitors annually
The country's national parks received over 10 million visits in 2022, demonstrating the importance of protected areas for tourism
The coastal region of Ceará, including Jericoacoara, sees over 1 million tourists annually, drawn by surfing and unique dunes
Brazil's backpacker and adventure tourism markets have expanded by 18% since 2019, with more young travelers seeking eco-friendly options
The Brazilian city of Gramado hosts a popular winter festival attracting over 500,000 visitors annually, focusing on its European-inspired culture
The Museum of Tomorrow in Rio de Janeiro recorded a 20% increase in visitors in 2022, highlighting the growing interest in science and sustainability tourism
The historical center of Olinda attracts approximately 700,000 tourists annually, known for its colonial architecture and cultural festivals

Tourism Attractions and Destinations Interpretation

With Brazil welcoming over 6.6 million international tourists in 2019—highlighted by iconic sites like Christ the Redeemer, Iguaçu Falls, and vibrant cultural festivals—this vast landscape proves that its allure isn’t just in its breathtaking beaches and lush rainforest, but also in its rich history, diverse ecosystems, and the resilient spirit of sustainable tourism that keeps drawing nearly 52% ecotourism enthusiasts to its extraordinary corners.

Tourism Infrastructure and Services

The cost of a typical hotel room in Rio de Janeiro averages around $120 per night
The number of luxury hotel rooms in Brazil increased by 15% between 2018 and 2023, indicating growth in high-end tourism accommodations
Brazil’s cruise port of Salvador recorded a 25% increase in cruise arrivals from 2021 to 2022, reflecting revived interest in maritime tourism
The region of Pantanal offers over 400 eco-lodges and safari tours, engaging close to 50,000 eco-tourists annually
Brazil's marinas and yacht tourism industry has grown by 12% in the past three years, with over 8,000 boats registered nationwide

Tourism Infrastructure and Services Interpretation

Brazil’s vibrant tourism scene is riding a wave of high-end growth and eco-adventure enthusiasm, with upscale accommodations, bustling cruise ports, lush eco-lodges, and expanding yacht tourism collectively showcasing a nation where cost-effective stays meet aspirational experiences.