GITNUX MARKETDATA REPORT 2024
Black Hair Care Industry Statistics
The Black hair care industry is a multibillion-dollar market that continues to grow, with a focus on natural hair care products and a strong influence from social media and online marketing strategies.
In this post, we explore the significant impact and dynamics of the Black hair care industry in the United States. With a reported revenue of $2.5 billion and a projected growth to $4 billion by 2024, the industry plays a crucial role in catering to the specific needs of Black consumers. From the increasing demand for natural hair products to the challenges in finding suitable products, we delve into the statistics that shed light on this thriving market.
Statistic 1
"The Black haircare industry is grossly underestimated, and reportedly has a $2.5 billion revenue in the United States."
Statistic 2
"Sales of hair care products to African Americans reached an estimated $2.51 billion in 2018."
Statistic 3
"The African American hair care market is expected to reach 4 Billion Dollar by 2024."
Statistic 4
"Approximately 61% of Black consumers use hair care products intended specifically for Black hair."
Statistic 5
"About 38% of African-American consumers use hair-care products at least once a day."
Statistic 6
"Products designed to maintain natural hairstyles represent 35% of all Black hair care product sales."
Statistic 7
"African American women, on average, possess up to nine hair care products for usage."
Statistic 8
"The demand for organic hair products by African Americans has experienced a 7.3% increase since 2013."
Statistic 9
"Hair care is the second largest personal care product segment for Black consumers, trailing behind skincare."
Statistic 10
"Conditioner usage among African-American consumers has increased 13% since 2015."
Statistic 11
"Only 19% of African Americans feel that brands understand and support their needs when it comes to hair care."
Statistic 12
"60% of black women are willing to pay more for high-quality hair products."
Statistic 13
"Nearly 63% of African American/Black consumers in the United States have worn a weave, wig or extensions in their lifetime"
Statistic 14
"About 4 out of 10 (38%) African American women believe that it's hard to find hair care products that meet their needs."
Jannik Lindner
Can You Trust Our Report?
The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.
