GITNUXSOFTWARE ADVICE
Marketing AdvertisingTop 10 Best White Label Affiliate Software of 2026
Top 10 ranking of white label affiliate software for agencies and platforms, with technical notes comparing OSI Affiliate, LeadDyno, CAKE.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
OSI Affiliate is the safest pick if you need branded affiliate programs with API-driven conversion updates and payout reversals in one place, whereas CAKE fits when you run multiple branded partner programs and want controlled provisioning plus consistent commission outcomes.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
OSI Affiliate
Transaction-level commission reversal tied to postback updates helps keep reported earnings aligned after refunds.
Built for fits when agencies need branded affiliate programs with API-driven conversion updates and reversal-aware payouts..
LeadDyno
Editor pickBranded partner portal plus iFrame embedding for affiliate journeys under program-owner identity.
Built for fits when agencies need managed affiliate programs with branded partner portals and controlled commission logic..
CAKE
Editor pickWhitelabelable partner portal plus client-branded storefront embedding aimed at multi-brand operations.
Built for fits when agencies manage multiple branded affiliate programs and need controlled provisioning plus consistent commission outcomes..
Comparison Table
OSI Affiliate
SMBAffiliate tracking software offering white label branding for resellers and agencies.
Transaction-level commission reversal tied to postback updates helps keep reported earnings aligned after refunds.
OSI Affiliate is built for agency operations where multiple affiliate programs need separate branding, separate partner catalogs, and consistent commission behavior. The system’s tracking-link generator and program settings connect to conversion reporting so revenue share calculations can be reproduced from recorded click and transaction events. Server-side conversion ingestion via postback endpoints supports downstream reconciliation when storefronts or CRMs cannot reliably rely on client pixels.
A key tradeoff is that deeper integration and attribution accuracy depend on wiring conversion events correctly, including click identifiers and transaction identifiers. This becomes a strong fit when a platform team wants program-level governance and automated commission reversal when refunds, chargebacks, or failed validations occur.
- +Postback endpoint flow supports server-side conversion updates and reconciliation
- +Commission rules and reversal handling track adjustments tied to transaction IDs
- +White-label partner portal keeps affiliate dashboards branded per program
- +API integration supports program provisioning and event automation
- –Attribution correctness depends on disciplined click ID propagation
- –Advanced governance requires careful configuration of roles and program settings
- –Event mapping complexity increases when multiple storefronts share one affiliate program
- –Commission tuning takes iteration to match refund and validation behavior
Agency growth ops teams
Run branded partner programs for clients
Fewer manual commission corrections
Platform engineering teams
Send server-side conversions with postbacks
More reliable attribution reporting
Show 2 more scenarios
Revenue operations teams
Automate commission adjustments for refunds
Clean payout ledgers
Apply reversal behavior when transaction updates indicate cancellations or failures to validate.
CRM and data teams
Automate program provisioning via API
Lower ops overhead
Use API calls to create programs, manage partners, and keep event pipelines consistent across accounts.
Best for: Fits when agencies need branded affiliate programs with API-driven conversion updates and reversal-aware payouts.
LeadDyno
SMBAffiliate and referral tracking platform with white label branding options.
Branded partner portal plus iFrame embedding for affiliate journeys under program-owner identity.
LeadDyno is built for recurring program operations where offers, commissions, and partner identities must stay consistent across campaigns. The product supports whitelabeling of branding assets so partners can work inside a portal that matches the program owner’s identity. Automation is driven through integrations that connect clicks and conversions to commission calculation, rather than relying only on partner-submitted reporting.
A key tradeoff is governance overhead since commission rules and event mappings need disciplined setup across offers and traffic sources. LeadDyno fits best when a team already has defined attribution expectations and wants repeatable tracking link generation and payout processing across multiple partner tiers.
- +Whitelabel partner portal branding for campaign-specific affiliate experiences
- +Configurable commission rules tied to conversion events for offer-level payouts
- +Program embedding supports iFrame storefront deployment patterns
- +Integration hooks support server-to-system conversion confirmation workflows
- –Offer and commission rule setup needs careful mapping for each traffic source
- –Some edge attribution scenarios require engineering work to align events
- –Multi-campaign operations can feel complex without strong internal change control
- –Reporting depth depends on how integrations transmit transaction identifiers
Affiliate program agencies
Run partner programs for multiple clients
Fewer program configuration mistakes
SaaS revenue operations
Track conversions and pay affiliates by offer
Consistent affiliate payouts
Show 1 more scenario
Ecommerce platform teams
Embed affiliate flows into storefront journeys
Higher partner engagement
Deliver affiliate experiences inside an iFrame while routing tracking through generated links.
Best for: Fits when agencies need managed affiliate programs with branded partner portals and controlled commission logic.
CAKE
enterprisePerformance marketing tracking platform with white label affiliate portal options.
Whitelabelable partner portal plus client-branded storefront embedding aimed at multi-brand operations.
CAKE packages affiliate program management into an admin control layer and a partner-facing portal that can be branded for client programs. Conversion handling supports postback-style reporting patterns and event ingestion so transaction state can be synchronized into commission outcomes. The integration approach is centered on program, offer, and participant provisioning so multiple client brands can be managed with consistent setup.
A tradeoff appears in operational depth. Complex attribution requirements and high-volume event pipelines tend to require careful event mapping and testing before production rollout. A common fit is agency-led affiliate operations that need to spin up new client programs with repeatable onboarding, reporting, and commission rule configuration.
- +Partner portal branding and client-specific storefront embedding for affiliate experiences
- +API-driven program and participant provisioning for repeatable multi-client onboarding
- +Configurable commission rules that support reversals through transaction lifecycle updates
- +Conversion reporting patterns designed for server-side tracking integrations
- –Commission logic customization can require developer involvement for edge cases
- –Attribution tuning needs careful QA to avoid mismatched click-to-transaction mapping
Affiliate program operators at agencies
Onboard new client programs quickly
Faster program launch cycles
Revenue operations teams
Automate commission state from events
Lower manual reconciliation
Show 2 more scenarios
Ecommerce platforms
Run server-side conversion tracking
More consistent tracking
Send conversion outcomes into CAKE so affiliate attribution updates flow from platform backend events.
Partnership managers
Provide branded affiliate dashboards
Reduced partner support
Deliver a client-branded affiliate dashboard experience that keeps reporting consistent across partner types.
Best for: Fits when agencies manage multiple branded affiliate programs and need controlled provisioning plus consistent commission outcomes.
Post Affiliate Pro
SMBAffiliate tracking software with full white label branding and custom domain support.
Flexible postback handling with commission reversal support for safer downstream conversion reconciliation.
Post Affiliate Pro targets white-label affiliate programs with a branded partner portal and embedded tracking surfaces for publishers and resellers. It centers tracking-link generation plus postback and callback style integrations, so conversions can be recorded from both on-site and server-side events.
The commission rules engine supports detailed payout logic such as revenue share calculation and commission reversal handling. Admin workflows support partner lifecycle management with controls for attribution windows and commission schedules.
- +Commission rules engine supports granular payout and revenue share logic
- +Attribution windows are configurable per program for conversion timing control
- +Server-side and client-side tracking options support varied integration paths
- +Partner portal branding supports consistent white-label program presentation
- –Complex commission setups require disciplined governance to avoid misconfiguration
- –Advanced tracking and routing integrations need more implementation work
Best for: Fits when agencies need a branded partner portal and configurable commission logic across many partner types.
Tapfiliate
SMBCloud-based affiliate tracking with white label branding for SaaS and e-commerce.
Hosted partner portal supports whitelabel branding and workflow configuration alongside server-side conversion reporting.
Tapfiliate provisions affiliate tracking with hosted partner dashboards and a brand-branded affiliate signup and management flow. It generates tracking links and supports postback-based conversion reporting so revenue share calculations can be fed from commerce events like orders.
Integration depth centers on conversion tracking via API endpoints and configurable rules for commissions and payouts. Tapfiliate also supports embedding affiliate experiences and enforcing domain-level tracking constraints for link attribution control.
- +Conversion reporting supports postback flows for transaction-level attribution
- +Commission rules and payout schedules are configurable without custom code
- +Partner portal and affiliate dashboard are branded for channel-specific UIs
- +API and webhook-style delivery enable bidirectional automation with commerce systems
- –Advanced tracking setups require careful click ID and event mapping discipline
- –Complex multi-touch attribution requires extra configuration beyond basic defaults
Best for: Fits when agencies need controlled affiliate onboarding and commission logic with API-driven conversion reporting.
Affise
enterprisePerformance marketing platform with native white label affiliate network capabilities.
Whitelabel partner portal theming tied to tenant operations for multi-client affiliate management.
Affise is a white-label affiliate software system built for agencies and platforms that need branded partner portals plus controlled campaign operations. It provides tracking link generation and conversion attribution with postback URL and conversion API integrations for server-side event ingestion.
Admin tooling includes commission rule configuration, payout workflow handling, and audit-friendly reporting across partner accounts. Integration depth centers on API-driven provisioning and automation hooks for keeping link, offer, and commission settings consistent across multiple clients.
- +API-driven partner and campaign provisioning supports agency scale
- +Conversion API plus postback URL options support server-side attribution workflows
- +Commission rule configuration covers complex revenue share calculations
- +Payout schedule processing streamlines recurring commission disbursement
- –Commission reversals and edge-case handling require careful rules setup
- –Whitelabel assets and portal configuration need governance to avoid drift
- –Attribution configuration can take multiple iterations to match partner expectations
Best for: Fits when agencies need branded partner portals with API-based provisioning and server-side conversion ingestion.
Voluum
specialistAd tracking and affiliate attribution platform offering white label dashboards.
Branded partner portal configuration paired with API-driven conversion event flows for agency-scale operations.
Voluum is a white label affiliate software option built for agencies that need controlled tracking, branded portals, and repeatable campaign setups. The system centers on conversion attribution configured with click IDs and automated postback handling, with link-level configuration that supports granular commission workflows.
Voluum also provides an API and webhook-oriented extensibility for exchanging performance events and updating downstream systems. For governance, it supports multi-user administration patterns that keep client access separated while still sharing shared infrastructure components.
- +API and event delivery patterns fit server-side tracking and automation workflows
- +White label branding supports branded affiliate experiences for client accounts
- +Postback processing supports programmatic conversion reporting to external systems
- +Click ID based attribution configuration helps keep reporting consistent across hops
- –Commission rules engine needs careful setup to avoid mis-scoped payouts
- –Debugging conversion mismatches can require knowledge of tracking and webhook timing
Best for: Fits when agencies run many partner programs and need branded dashboards plus conversion automation.
AffiliateWP
SMBWordPress affiliate management plugin with white label add-on for complete rebranding.
Commission rule logic that ties into WordPress purchase and referral hooks for per-campaign behavior without swapping tracking backends
AffiliateWP is a WordPress-native affiliate management system designed for agencies and platforms that want affiliates hosted inside client sites. Core capabilities include affiliate account management, commission rules tied to referrals, and payout scheduling with reporting in an affiliate dashboard.
Tracking uses WordPress hooks and link generation to connect affiliate clicks to site conversions with attribution window controls. The integration surface centers on WordPress actions and filters plus REST endpoints where available, which supports deep customization without replacing the hosted affiliate UI.
- +WordPress hook and filter extensibility for custom commission and validation logic
- +Affiliate dashboard and admin views stay within the client site workflow
- +Granular commission rule configuration per product, category, or referral type
- +Support for add-on based feature expansion like creative and fraud workflows
- –White-label requirements can require theme work for branding consistency
- –Complex partner portals need custom development beyond core affiliate UI
- –Server-side tracking coverage depends on configuration and add-on selection
- –Attribution model depth is limited versus systems that model multi-touch events
Best for: Fits when white-label affiliate experiences must run inside WordPress client sites with custom commission rules.
Offer18
SMBAffiliate tracking platform with white label support for performance marketers.
Server-side conversion ingestion with reversal-aware commission adjustment workflow across partner accounts.
Offer18 provides a white-label affiliate stack that lets brands host an affiliate dashboard under their branding while managing tracking, commissions, and partner payouts. It focuses on API-first integration so marketing and product teams can generate tracking links and coordinate conversion data via server-to-server calls.
Offer18 also includes governance features for multi-partner operations such as commission rule configuration, payout scheduling logic, and handling reversals and adjustments. The result is a controlled workflow for affiliate program administration that can be embedded into existing marketing and commerce systems.
- +API-focused integration for link creation and conversion ingestion
- +White-label branding for partner-facing affiliate experience
- +Commission rules configuration supports program-specific revenue share logic
- +Reversal and adjustment handling covers common commission correction workflows
- –Advanced attribution configurations require careful event and identity alignment
- –Partner onboarding workflows need more admin tooling for high-partner-volume operations
Best for: Fits when agencies and platforms need controlled affiliate program operations with API-based tracking and branding control.
Impact.com
enterprisePartnership management software covering affiliates, creators, referrals, contracts, and payments.
Commission rules engine with transaction-linked adjustments enables structured commission reversals tied to event outcomes.
Impact.com is built for brands and agencies that need a white label partner program with strong integration depth and program governance. Its partner experience and tracking stack are designed around configurable commerce events, rule-driven commission handling, and a developer-facing API plus webhooks for automation.
Admin controls support managing partner access and ongoing operations across multiple programs, while reporting focuses on performance and attribution behavior tied to transaction identifiers. For a white label rollout, Impact.com emphasizes embedding and configuration patterns that keep partner-facing branding and event flows consistent across storefronts and channels.
- +API and webhooks cover end-to-end partner event automation and reconciliation flows
- +Configurable commission rules engine supports granular revenue share and reversal handling
- +Program governance features help control partner access and operational change management
- +Reporting ties outcomes to transaction identifiers for auditing commission decisions
- –White label setup requires careful configuration of storefront embedding and event mappings
- –Commission behavior depends on consistent event schemas and transaction ID propagation
- –Advanced attribution setups can require developer work to align tracking and postbacks
- –Deep integrations create higher maintenance burden when systems change
Best for: Fits when agencies or platforms need white label partner programs with API-driven automation and strict operational control.
Conclusion
After evaluating 10 marketing advertising, OSI Affiliate stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right white label affiliate software
White label affiliate software lets agencies and platform owners run partner-facing affiliate programs under their own branding while controlling commission rules and conversion ingestion across multiple clients and partner accounts. This guide covers OSI Affiliate, LeadDyno, CAKE, and other top options that were evaluated for branded partner portals, conversion update flows, and reversal-aware payout accuracy.
Where OSI Affiliate pairs postback endpoint flow with transaction-level commission reversal tied to postback updates, LeadDyno emphasizes branded partner portal experiences with iFrame embedding and offer-level commission rule mapping. Where CAKE focuses on whitelabelable partner portal branding plus client-specific storefront embedding and API-driven onboarding, other tools in the list prioritize different combinations of portal theming, API integration depth, and commission logic configuration.
White label affiliate software for branded partner portals, conversion APIs, and commission governance
White label affiliate software provides a branded affiliate platform where a program owner can expose a partner portal, commission outcomes, and tracking link generation under controlled branding and configuration. In practice, this category centers on event ingestion and reconciliation via postback URL updates or conversion API ingestion so affiliate earnings stay aligned with the underlying transaction and refund lifecycle.
OSI Affiliate stands out for transaction-level commission reversal tied to postback updates, which helps keep reported earnings aligned after refunds when transaction IDs propagate correctly. LeadDyno and CAKE focus on branded partner portal experiences, with LeadDyno adding iFrame embedding for affiliate journeys and CAKE pairing partner portal theming with client-specific storefront embedding and API-driven provisioning for repeatable multi-client onboarding.
White label affiliate controls that protect payouts and attribution
White label affiliate software must keep affiliate earnings aligned with underlying transactions by tying conversion updates and commission outcomes to the same identifiers across clicks, events, and payout reversals. The strongest platforms treat postback handling and transaction-linked commission adjustments as first-class flows instead of optional add-ons.
For agencies and platform owners managing multiple partner programs, these capabilities also determine whether branding stays consistent across client tenants and whether onboarding and commission rules can be repeated without drift. OSI Affiliate leads for transaction-level commission reversal tied to postback updates, while LeadDyno and CAKE focus on branded partner portals and embedding shapes that control partner-facing experiences.
Transaction-linked commission reversal with reconciliation
OSI Affiliate ties commission reversal to transaction-level postback updates, which keeps reported earnings aligned after refunds when transaction IDs propagate correctly. Post Affiliate Pro also supports reversal-aware postback handling, but its governance and commission setup complexity demands tighter admin discipline.
Branded partner portal theming and storefront embedding
LeadDyno provides a whitelabel partner portal plus iFrame embedding for affiliate journeys under program-owner identity. CAKE pairs whitelabel partner portal branding with client-specific storefront embedding designed for multi-brand operations.
API-driven provisioning and conversion ingestion
CAKE supports API-driven program and participant provisioning for repeatable multi-client onboarding, which reduces per-client admin overhead. Affise offers API-driven partner and campaign provisioning plus server-side conversion ingestion options, but commission reversal edge-case handling depends on careful rules setup.
Commission rules engine tied to offer and conversion events
LeadDyno lets commission rules map to conversion events for offer-level payouts, which suits campaigns with distinct revenue share logic per offer. Impact.com provides a configurable commission rules engine that supports granular revenue share and reversal handling, but consistent event schemas and transaction ID propagation are necessary for correct behavior.
Attribution window controls and mapping discipline
Post Affiliate Pro allows attribution windows to be configured per program to control conversion timing, which matters when networks report late conversions. Tapfiliate supports postback flows for transaction-level attribution, but advanced tracking setups require click ID and event mapping discipline.
How to choose white label affiliate software for agency and platform operations
The selection starts with conversion ingestion and payout reconciliation, because commission reversals must follow the same event that updates earnings. If the implementation cannot connect postback inputs to transaction-linked commission adjustments, reconciliation failures show up as mismatched affiliate balances.
The second step checks embedding and portal governance, because agencies often need consistent partner-facing branding across client tenants. Finally, the choice should match the automation model, because some platforms emphasize iFrame storefront journeys while others push partner portal configuration and onboarding APIs.
Decide whether commission reversals must be transaction-linked end-to-end
Choose OSI Affiliate when refunds require commission reversal tied directly to transaction-level postback updates so reported earnings stay aligned after reconciliation events. Choose Impact.com or Post Affiliate Pro when commission reversal logic is built around transaction-linked adjustments, then plan for stricter event mapping discipline to prevent mis-scoped payouts.
Pick the partner journey shape the clients actually need
Choose LeadDyno when partners should navigate through a whitelabel partner portal with iFrame embedding that stays under program-owner identity. Choose CAKE when multi-brand clients need a client-specific storefront embedding paired with partner portal theming that stays consistent across tenant onboarding.
Match onboarding automation to the volume of partner and client provisioning
Choose CAKE when repeatable multi-client onboarding needs API-driven program and participant provisioning with consistent commission outcomes. Choose Affise when agency scale depends on API-based provisioning plus server-side conversion ingestion, then budget time for governance to avoid whitelabel and rules drift.
Validate commission rule complexity against available engineering capacity
Choose LeadDyno when offer-level commission rule mapping tied to conversion events fits campaign structures, but verify that traffic-source event mapping aligns with the commission event model. Choose CAKE when commission logic customization is mostly standard, then plan for developer involvement if edge cases require deeper customization.
Confirm attribution controls are sufficient for conversion timing patterns
Choose Post Affiliate Pro when per-program attribution windows must match conversion timing realities because it supports configurable attribution windows by program. Choose Tapfiliate when postback flows are the primary ingestion path and advanced attribution scenarios can be configured with careful click ID propagation.
Who white label affiliate software fits best
White label affiliate software fits teams that must run affiliate programs for multiple clients while keeping partner-facing experiences consistent and payouts aligned with conversion and reversal events. It also fits platforms that need repeatable provisioning and predictable commission behavior across many partners.
The strongest match depends on whether the operation requires transaction-level reconciliation and how much embedding control is needed for partner journeys. OSI Affiliate fits refund-aware payout reconciliation, while LeadDyno and CAKE fit branded partner experiences with embedding models that agencies can reuse across clients.
Agencies running branded affiliate programs for multiple client brands
LeadDyno fits agencies that need a whitelabel partner portal and iFrame embedding so each client can present a consistent affiliate journey. CAKE fits agencies that manage multiple branded programs and need client-specific storefront embedding plus controlled onboarding via API.
Platforms handling high refund rates and requiring payout reconciliation accuracy
OSI Affiliate fits operations where transaction-level commission reversal tied to postback updates is required to keep earnings aligned after refunds. Impact.com fits similar needs when transaction-linked commission reversals and strict event schema consistency are part of the integration plan.
Operations teams integrating server-side conversion updates at scale
Affise fits server-side conversion workflows with API-based provisioning and postback URL options, but commission reversal edge cases require careful rules setup. Voluum fits agency-scale operations with API and event delivery patterns built for automation workflows, but commission rule scoping must be configured carefully.
WordPress-first programs that must stay inside client sites
AffiliateWP fits white-label affiliate experiences that need commission rule logic connected to WordPress purchase and referral hooks. It also keeps affiliate dashboard and admin views inside the WordPress client workflow, which reduces the need for external portal UX.
Common pitfalls when implementing white label affiliate platforms
Many implementation failures come from misalignment between click identity, transaction identity, and the commission rules engine. When those identifiers do not match across event delivery, affiliate earnings can diverge from the underlying transaction lifecycle.
Other failures come from treating branding and portal configuration as a one-time task instead of an ongoing governance process for multiple client tenants. The most common symptoms are attribution mismatches, commission drift, and partner portal theming that breaks when onboarding scales.
Commission reversals that do not update the same transaction the commission was originally calculated from
OSI Affiliate and Impact.com both depend on consistent transaction ID propagation, so implementations should validate that postback updates carry the transaction reference used for commission outcomes.
Treating attribution as set-and-forget when event mapping differs per traffic source
LeadDyno and Tapfiliate both require careful mapping between conversion events and the commission rule triggers, so edge attribution scenarios should be tested with the exact click and event payloads.
Letting whitelabel branding and configuration drift across client tenants
CAKE and Affise both support whitelabel portal experiences, so a governance checklist should cover partner portal branding updates and commission rule configuration before new client onboarding.
Underestimating the admin effort needed for complex commission setups across many partners
Post Affiliate Pro and Voluum provide granular commission logic, so teams should stage rollout with a small partner cohort to prevent mis-scoped payouts caused by commission configuration errors.
How We Selected and Ranked These Tools
We evaluated each white label affiliate software entry on feature coverage for partner portals, commission rules behavior, and conversion update flows, which counted for 40% of the score. We weighted ease of implementation and ongoing operational value at 30% each, focusing on how quickly teams can map events, commission logic, and partner experiences.
OSI Affiliate separated from the field by pairing postback endpoint flow with transaction-level commission reversal tied to postback updates, which supports tighter payout reconciliation after refunds when transaction IDs propagate correctly. We also used tool-specific standouts like LeadDyno iFrame embedding and CAKE client-specific storefront embedding to judge how well branded partner journeys can be reproduced across clients without rework.
Frequently Asked Questions About white label affiliate software
How do OSI Affiliate, Offer18, and Voluum handle server-side conversion updates from commerce systems?
Which platform design supports branded iFrame storefront embedding for affiliate journeys, and what breaks if embedding is not possible?
When does commission reversal handling matter most, and how is it implemented in OSI Affiliate and Impact.com?
What is the tradeoff between configurable commission rule depth and operational workload in LeadDyno versus Affise?
How do AI-free audit requirements map to the admin tooling in Affise and Offer18?
Which tools support domain-level tracking enforcement, and what breaks when link attribution crosses domains?
How do Voluum, Impact.com, and OSI Affiliate differ in the event exchange surface for automation?
When do agencies choose AffiliateWP over white-label stacks like OSI Affiliate, and what is the integration limitation?
What admin control patterns support multi-client separation in Voluum and Affise?
Tools reviewed
Primary sources checked during evaluation.
affiliatewp.comReferenced in the comparison table and product reviews above.
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