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Technology Digital MediaTop 10 Best Website Directory Software of 2026
Discover top website directory software solutions. Curated list of features, tools, and tips to choose the best fit. Explore now.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Ahrefs
Site Explorer backlink profile and organic visibility metrics for fast listing validation
Built for sEO-led directory teams curating listings using authority and keyword relevance signals.
Semrush
Link Building Tool with prospecting signals and outreach-ready link acquisition workflows
Built for sEO teams managing listings as part of a link-building and tracking program.
Moz Link Explorer
Spam Score for link sources and the linking domains profile view
Built for sEO teams auditing directory backlink quality and link-building performance.
Related reading
Comparison Table
This comparison table benchmarks website directory software solutions that cover local listings, citation management, and backlink research, including Ahrefs, Semrush, Moz Link Explorer, BrightLocal, and Synup. Readers can compare core capabilities like directory discovery, citation accuracy workflows, and link profile tracking so the best fit is clear for specific SEO and local search use cases.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Ahrefs Builds a searchable backlink and site link database that supports directory-like discovery workflows and competitor site mapping. | indexing | 8.5/10 | 9.0/10 | 7.6/10 | 8.8/10 |
| 2 | Semrush Provides domain and URL analytics that enables directory-style research for collecting and comparing website listings. | discovery | 8.0/10 | 8.3/10 | 7.6/10 | 7.9/10 |
| 3 | Moz Link Explorer Indexes link profiles and domain authority signals that support building and validating website directories. | link-intelligence | 7.2/10 | 7.4/10 | 7.2/10 | 6.9/10 |
| 4 | BrightLocal Manages local citations and directory listings across major publishers to keep business entries consistent and searchable. | directory-management | 7.9/10 | 8.3/10 | 7.6/10 | 7.8/10 |
| 5 | Synup Publishes and monitors directory listings for businesses and tracks accuracy across online listing sources. | directory-management | 8.0/10 | 8.2/10 | 7.8/10 | 8.1/10 |
| 6 | Yext Centralizes location data and syndicates it to directory and search experiences while monitoring updates and errors. | location-syndication | 8.0/10 | 8.6/10 | 7.8/10 | 7.5/10 |
| 7 | Birdeye Provides listings management and reputation analytics that help keep business profiles accurate across multiple directories. | directory-management | 8.0/10 | 8.6/10 | 7.6/10 | 7.7/10 |
| 8 | WhiteSpark Supports citation building for local directories and provides tools for tracking and managing listing presence. | local-citations | 7.8/10 | 8.0/10 | 7.3/10 | 7.9/10 |
| 9 | LocalFalcon Tracks and manages local business citations to improve consistency across directory publishers and mapping results. | directory-management | 7.6/10 | 8.0/10 | 7.5/10 | 7.3/10 |
| 10 | ProRankTracker Tracks local SEO visibility and helps identify directory and citation coverage gaps for business listings. | local-SEO | 7.0/10 | 7.1/10 | 6.8/10 | 7.2/10 |
Builds a searchable backlink and site link database that supports directory-like discovery workflows and competitor site mapping.
Provides domain and URL analytics that enables directory-style research for collecting and comparing website listings.
Indexes link profiles and domain authority signals that support building and validating website directories.
Manages local citations and directory listings across major publishers to keep business entries consistent and searchable.
Publishes and monitors directory listings for businesses and tracks accuracy across online listing sources.
Centralizes location data and syndicates it to directory and search experiences while monitoring updates and errors.
Provides listings management and reputation analytics that help keep business profiles accurate across multiple directories.
Supports citation building for local directories and provides tools for tracking and managing listing presence.
Tracks and manages local business citations to improve consistency across directory publishers and mapping results.
Tracks local SEO visibility and helps identify directory and citation coverage gaps for business listings.
Ahrefs
indexingBuilds a searchable backlink and site link database that supports directory-like discovery workflows and competitor site mapping.
Site Explorer backlink profile and organic visibility metrics for fast listing validation
Ahrefs stands out from typical directory tools by centering SEO intelligence on backlinks and keyword research, then tying those insights to directory discovery workflows. It provides backlink analysis, organic keyword tracking, and competitor content research that support building and maintaining website directories with relevance signals. Site Explorer and Content Explorer help validate potential directory listings by checking link profiles, search visibility, and content performance. It also supports ongoing monitoring so directory entries can be re-evaluated as authority and rankings change.
Pros
- Backlink and referring domain metrics quickly validate directory listing authority
- Keyword research and SERP data improve category relevance for directory curation
- Competitor content discovery helps populate directory entries with proven topics
- On-demand site checks and ongoing updates support directory maintenance over time
Cons
- Directory-specific submission workflows are limited compared with purpose-built software
- Advanced analysis depth can slow setup for simple directory tasks
- Data interpretation requires SEO familiarity to avoid misleading inclusion decisions
Best For
SEO-led directory teams curating listings using authority and keyword relevance signals
More related reading
Semrush
discoveryProvides domain and URL analytics that enables directory-style research for collecting and comparing website listings.
Link Building Tool with prospecting signals and outreach-ready link acquisition workflows
Semrush stands out for combining directory-style visibility workflows with deep SEO research in one place. It supports building and managing directory and listing opportunities by pairing prospecting signals with keyword and competitor context. The platform then helps teams validate outcomes through rank tracking, site audits, and backlink analysis tied to directory link efforts. Semrush is strongest when directory management is treated as part of an ongoing SEO program rather than a standalone directory tool.
Pros
- Keyword and competitor research ties directory targets to search intent
- Backlink analytics measure impact of directory links on authority and referrals
- Site audit and rank tracking validate SEO results after listings are added
- Broad database supports prospecting and comparison across many domains
Cons
- Directory-specific workflows feel secondary to full SEO tool capabilities
- Onboarding requires configuration to avoid irrelevant prospect suggestions
- Reporting can be complex when directory KPIs are the only focus
Best For
SEO teams managing listings as part of a link-building and tracking program
Moz Link Explorer
link-intelligenceIndexes link profiles and domain authority signals that support building and validating website directories.
Spam Score for link sources and the linking domains profile view
Moz Link Explorer centers on backlink discovery and link-level metrics, with curated index search for domains, subdomains, and exact URLs. It provides engagement-oriented SEO signals like linking domains, inbound link counts, and spam risk scoring to support directory backlink assessments. Core reporting supports exporting link data and tracking changes in a site’s link profile across time-based views. It is strongest when the directory workflow prioritizes backlink intelligence rather than directory listings management.
Pros
- Backlink index search covers domains, subdomains, and specific URLs
- Spam score and linking root metrics help filter directory-linked sources
- Exportable link reports support documentation and outreach planning
Cons
- Not a directory management system for submitting and moderating listings
- Directory-specific workflows rely on interpreting SEO signals rather than built-in automation
- Link metrics can feel less actionable than crawl-first alternatives for directories
Best For
SEO teams auditing directory backlink quality and link-building performance
More related reading
BrightLocal
directory-managementManages local citations and directory listings across major publishers to keep business entries consistent and searchable.
Citation Tracker with automated NAP and citation accuracy monitoring
BrightLocal distinguishes itself with local SEO workflows that include managing listings signals beyond a single website directory. Core capabilities cover local citation management, NAP consistency checks, and visibility reporting that maps listing performance to search outcomes. The platform also supports reputation-focused tools that complement directory-driven lead generation for local businesses.
Pros
- Citation and NAP consistency checks reduce listing drift across directories
- Local visibility reporting ties directory presence to measurable search performance
- Reputation and review tools support directory-driven conversion workflows
Cons
- Directory operations are strongest for local SEO signals, not custom directory builds
- Setup complexity rises when managing multiple locations and data sources
- Less direct control exists over directory layouts and indexing behavior
Best For
Local businesses and agencies managing citations, NAP, and reputation for directory visibility
Synup
directory-managementPublishes and monitors directory listings for businesses and tracks accuracy across online listing sources.
Automated listing monitoring that flags discrepancies across connected directories
Synup focuses on managing and optimizing local business listings across multiple directories with structured sync and updates. The tool emphasizes ongoing accuracy through automated detection and correction workflows for common listing data fields. It also includes performance oriented views for local presence so teams can track issues across locations and platforms.
Pros
- Automates local listing updates across major directories and platforms
- Surfaces inconsistencies so teams can correct business data faster
- Supports multi-location workflows with centralized oversight
- Provides visibility into local presence health and listing status
Cons
- Directory coverage breadth can vary by region and platform
- Workflow setup takes more effort than simple one-off submissions
- Advanced controls require closer admin attention to avoid overwrites
Best For
Multi-location brands needing accurate local directory listings at scale
Yext
location-syndicationCentralizes location data and syndicates it to directory and search experiences while monitoring updates and errors.
Yext Answers and Search integration for directory-driven discovery across listings
Yext stands out for turning directory data into continuously updated listings across search, sites, and business platforms. It provides location and entity management with publisher workflows, validation, and syndication so teams can keep directories consistent. Strong connectors support integration with websites, CMS content, and external systems, and governance features help reduce wrong or stale details. Directory experiences work best when listings map to real entities like locations, services, and points of interest.
Pros
- Central entity and location management keeps directory data consistent across channels
- Publishing workflows with validation reduce incorrect or stale listing updates
- Syndication capabilities support pushing directory content to multiple destinations
- Robust integrations connect directory data with CMS and business systems
- Search and discoverability features help listings surface in relevant experiences
Cons
- Setup requires careful modeling of entities and directory fields
- Governance and workflow configuration can add complexity for small teams
- Customization beyond standard templates may take developer effort
- Data quality rules need ongoing management to prevent bad updates
Best For
Enterprises managing multi-location directories needing governance and multi-channel syndication
More related reading
Birdeye
directory-managementProvides listings management and reputation analytics that help keep business profiles accurate across multiple directories.
Automated review generation tied to location-level profiles and performance tracking
Birdeye stands out for combining directory-style listings with ongoing customer reputation and multi-channel engagement tools. It supports local business data management, listing visibility across directories, and review collection workflows aimed at driving more feedback. Location-based insights and monitoring help teams track performance and operational accuracy across their web presence. The result is closer to a listings and reputation operations suite than a simple directory submission tool.
Pros
- Centralized location data management for consistent listings across many pages
- Automated review requests that directly feed reputation workflows
- Analytics for visibility and engagement tied to specific locations
- Monitoring that flags listing changes and helps maintain listing accuracy
Cons
- Setup for multi-location data requires careful mapping and cleanup
- Directory management depth can feel heavy for small teams
- Reporting is strong but depends on clean attribution and location structure
Best For
Multi-location brands needing directory accuracy and review-driven local growth
WhiteSpark
local-citationsSupports citation building for local directories and provides tools for tracking and managing listing presence.
Local citation tracking and audit workflows for discovering and prioritizing listing inconsistencies
WhiteSpark stands out with directory discovery and citation-focused guidance aimed at local search performance. It supports building and validating local citation data through structured workflows and review-driving strategies tied to directory listings. The tool emphasizes actionable reporting and outreach preparation, rather than a fully automated listing engine. It fits teams that manage citations manually but need clarity on where listings exist and what to fix.
Pros
- Citation research workflows produce clear target lists for directory updates
- Action-oriented reports help prioritize inconsistencies and missing data
- Local SEO guidance aligns listing fixes with review and visibility goals
Cons
- Directory updates still require manual execution by users
- Workflow setup can feel heavy for small citation projects
- Less suited for fully automated directory submission at scale
Best For
Local SEO teams managing citations and needing prioritized directory cleanup tasks
More related reading
LocalFalcon
directory-managementTracks and manages local business citations to improve consistency across directory publishers and mapping results.
Listing moderation and controlled updates for keeping local business entries consistent
LocalFalcon focuses on managing local business listings with directory-style organization and location relevance. It supports a structured workflow for adding, editing, and maintaining entries so businesses stay consistent across categories and regions. The core value centers on searchable directory content backed by administrative controls for moderation and updates. Directory owners get a centralized place to keep local information usable instead of scattered across spreadsheets.
Pros
- Directory management for local listings with clear entry maintenance workflows
- Searchable organization by category and location to keep users on track
- Administrative controls support consistent updates across the directory
Cons
- Customization depth can feel limited for complex directory designs
- Advanced automation features appear less prominent than manual curation
Best For
Local-directory operators needing managed listings, filtering, and admin curation
ProRankTracker
local-SEOTracks local SEO visibility and helps identify directory and citation coverage gaps for business listings.
Multi-location keyword rank tracking with historical movement and change comparisons
ProRankTracker centers on keyword ranking intelligence tied to ongoing SEO visibility tracking. It supports rank monitoring across multiple search engines and locations, with change history used to spot improvements and regressions. It pairs reporting and alerting-style workflows with enough exportable data to support directory-driven SEO programs focused on directory pages and category listings.
Pros
- Multi-engine and multi-location rank tracking for directory-focused SEO queries
- Rank change history makes it easier to diagnose swings in category visibility
- Reports support ongoing monitoring of directory pages and target keywords
Cons
- Directory-specific workflows need more setup than rank-only dashboards
- Interface can feel dense when managing large keyword lists
- Advanced analysis depth for directory link signals is limited
Best For
SEO teams tracking directory rankings across locations and engines
Conclusion
After evaluating 10 technology digital media, Ahrefs stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Website Directory Software
This buyer's guide explains how to select Website Directory Software by matching tools to specific directory workflows, from SEO-led directory curation to local citation management. It covers Ahrefs, Semrush, Moz Link Explorer, BrightLocal, Synup, Yext, Birdeye, WhiteSpark, LocalFalcon, and ProRankTracker with concrete feature checks. The guide also maps common selection mistakes to the limitations of tools that focus on SEO analytics or local data syndication instead of full directory operations.
What Is Website Directory Software?
Website Directory Software helps teams build, maintain, validate, and measure directory-style listings that users can browse by category, location, or entity attributes. The software solves discovery quality problems like relevance and authority validation, and it solves listing drift problems like inconsistent NAP data across publishers. Some tools focus on directory-creation workflows backed by SEO intelligence, such as Ahrefs and Semrush. Other tools focus on keeping entity listings accurate across directories and search experiences, such as Yext and BrightLocal.
Key Features to Look For
Directory success depends on whether the tool supports listing quality, listing operations, and directory outcomes measurement in one workflow.
Backlink and authority validation for directory entries
Ahrefs delivers Site Explorer backlink profile and organic visibility metrics to validate whether a candidate site has authority and search relevance for directory inclusion. Moz Link Explorer adds spam risk scoring and linking domains views to filter sources by link quality when directories depend on backlink signals.
Keyword and SERP research tied to category relevance
Semrush supports keyword research and competitor context so directory curation can align category targets with search intent. Ahrefs pairs organic keyword tracking with directory-like discovery workflows so categories and listings can be rechecked as search visibility changes.
Prospecting and link acquisition workflows for directory-driven SEO
Semrush includes a Link Building Tool with prospecting signals and outreach-ready workflows, which fits teams treating directory publishing as part of an ongoing link program. Ahrefs and Semrush both support ongoing monitoring so directory entries and targets can be re-evaluated as authority and ranking signals move.
Citation and NAP accuracy monitoring across publishers
BrightLocal provides a Citation Tracker that monitors NAP and citation accuracy automatically to prevent listing drift across major publishers. WhiteSpark focuses on citation tracking and audit workflows that produce prioritized target lists for directory cleanup when manual updates are required.
Automated listing monitoring that flags discrepancies
Synup uses automated listing monitoring to detect discrepancies across connected directories and drive correction workflows. Birdeye supports monitoring that flags listing changes so multi-location profile accuracy stays consistent across directory surfaces.
Entity governance and multi-channel syndication
Yext centralizes location and entity data with publisher workflows that validate updates and syndicate to multiple destinations. This governance model is designed for enterprises that manage directory experiences where listings map to real entities like locations, services, and points of interest.
How to Choose the Right Website Directory Software
Selection should start with the directory type and the operational burden, then match the tool to the quality checks and monitoring needed for that directory.
Identify the directory model: SEO curation or local/entity syndication
Ahrefs and Semrush fit directory programs where listing inclusion depends on backlinks, keyword relevance, and competitor research. BrightLocal, Synup, Yext, Birdeye, and WhiteSpark fit directory programs where the primary risk is citation drift and incorrect location details across multiple publishers.
Choose the listing quality checks based on what can go wrong
If directory entries must be filtered by backlink quality, Moz Link Explorer spam score and linking domains views support safer source selection. If directory relevance must match search demand, Semrush keyword and SERP research tied to competitor context helps prevent misaligned category targeting.
Confirm the tool can run the monitoring cadence the directory needs
For ongoing revalidation of candidates and directory-linked outcomes, Ahrefs supports on-demand site checks and ongoing updates tied to backlink profile and organic visibility. For local listings, Synup and BrightLocal automate discrepancy detection and NAP monitoring so accuracy issues are flagged instead of discovered during audits.
Match operational depth to the team’s publishing workflow
If publishing is governance-heavy with validation and syndication across destinations, Yext supports validation steps and multi-channel syndication workflows. If operations are simpler and centered on managed entries and moderation, LocalFalcon provides listing moderation and controlled updates for consistent local business entries across categories and regions.
Plan for measurement with directory-aligned reporting
If measurement must tie directory outputs to SEO visibility and change over time, ProRankTracker provides multi-location keyword rank tracking with historical movement for directory-focused SEO queries. If measurement must link directory presence to local search and conversions, BrightLocal visibility reporting maps local directory presence to search performance signals.
Who Needs Website Directory Software?
Different directory owners need different tooling because the operational bottleneck differs between SEO-led curation and local listing accuracy.
SEO-led directory teams curating listings using authority and keyword relevance signals
Ahrefs excels for teams validating directory listings fast using Site Explorer backlink profile and organic visibility metrics. Semrush supports SEO teams that manage directory outcomes as part of an ongoing SEO program by combining prospecting signals with keyword and competitor context.
SEO teams auditing directory backlink quality and link-building performance
Moz Link Explorer is built for backlink intelligence with spam score and exportable link reports for time-based link profile change views. This fits directory programs that depend on link quality screening more than listing moderation.
Local businesses and agencies managing citations, NAP, and reputation for directory visibility
BrightLocal is best for managing local citations with automated NAP and citation accuracy monitoring through a Citation Tracker. Birdeye extends listing operations with automated review requests tied to location-level profiles for directory-driven local growth.
Enterprises and multi-location brands managing accurate directory data across many publishers
Yext is designed for multi-location governance with validation workflows and syndication to keep directory data consistent across search and business platforms. Synup supports multi-location brands needing automated updates and discrepancy monitoring across connected directories.
Common Mistakes to Avoid
Several repeatable pitfalls show up when teams pick tools built for a different directory operation than the one they actually run.
Choosing an SEO analytics tool as if it were a directory publishing and moderation system
Moz Link Explorer indexes backlink and spam signals but does not act as a system for submitting and moderating directory listings. Ahrefs and Semrush focus on SEO intelligence and ongoing checks, so directory submission workflows can feel limited compared with purpose-built directory operations.
Ignoring citation drift and NAP consistency as a first-class workflow
BrightLocal and Synup exist because listing drift across publishers damages directory accuracy, and Citation Tracker style monitoring reduces that drift through automated checks. Tools like WhiteSpark can produce audit and outreach-ready priorities, but directory updates still require manual execution by users.
Underestimating setup complexity for multi-location entity governance
Yext requires careful modeling of entities and directory fields, and governance and workflow configuration can add complexity for smaller teams. Synup also needs workflow setup effort for structured sync and updates across directories, and advanced controls require careful admin attention to avoid overwrites.
Measuring directory success with rank data that does not match directory page and location structure
ProRankTracker provides multi-engine and multi-location rank tracking with change history, but directory-specific workflows still need more setup than rank-only dashboards. Reporting with directory KPIs can become complex in Semrush if reporting focuses only on directory outcomes without a clear structure for prospects, categories, and keyword targets.
How We Selected and Ranked These Tools
we evaluated every tool on three sub-dimensions with explicit weights of features at 0.40, ease of use at 0.30, and value at 0.30. the overall rating for each tool is computed as the weighted average of those three scores using overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Ahrefs separated from lower-ranked tools because features scored highest for directory listing validation workflows that combine Site Explorer backlink profile and organic visibility metrics to support fast inclusion decisions.
Frequently Asked Questions About Website Directory Software
Which tools best validate whether a directory listing deserves outreach based on SEO authority and visibility?
Ahrefs validates listing targets with backlink profile analysis in Site Explorer and organic keyword research tied to directory discovery workflows. Semrush strengthens the same validation step by pairing prospecting signals with keyword and competitor context, then confirming outcomes with rank tracking and backlink analysis. Moz Link Explorer focuses the validation step on link-level metrics and spam risk scoring to reduce low-quality link targets.
What’s the difference between SEO intelligence tools and local listings management tools for directory work?
Ahrefs and Semrush support directory-led SEO by measuring search visibility, ranking movement, and backlink growth tied to directory link efforts. BrightLocal and Synup focus on local citation accuracy, NAP consistency checks, and multi-directory monitoring. Yext and Birdeye extend local directory operations with entity governance and review-driven engagement workflows.
Which software is best for managing directory listings across multiple locations with strong governance?
Yext is built for enterprises that need multi-location entity governance, publisher workflows, and syndication across channels while preventing stale or incorrect details. Birdeye complements multi-location operations with location-level insights and review collection tied to directory profiles. Synup supports scale by detecting discrepancies and updating structured listing fields across connected directories.
Which tools help directory owners audit and clean up citation issues without fully automating submissions?
WhiteSpark provides citation discovery and prioritization for local SEO cleanup with local citation tracking and audit workflows. BrightLocal adds operational rigor through citation monitoring and NAP consistency checks that map listing visibility to search outcomes. Moz Link Explorer supports deeper link hygiene checks with spam risk scoring for domains and inbound link sources.
How do backlink-focused tools differ from directory-focused tools when monitoring directory page performance over time?
Ahrefs ties directory discovery to ongoing monitoring by re-evaluating authority signals as backlink profiles and organic visibility change. Semrush connects directory efforts to measurable outcomes through ongoing rank tracking, site audits, and backlink analysis. ProRankTracker narrows the monitoring scope to directory page and category listing rankings by tracking keyword changes across engines and locations with historical movement.
Which platform is a better fit for directory teams that need actionable outreach workflows rather than only reporting?
Semrush supports link building workflows with prospecting signals and outreach-ready context linked to competitors and keywords. Ahrefs supports outreach validation by letting teams inspect link profiles and content performance through Site Explorer and Content Explorer before selecting directory targets. WhiteSpark shifts outreach toward citation accuracy by producing reports that highlight what to fix and where listings already exist.
Which tools address directory moderation and controlled updates for operator-managed directories?
LocalFalcon is designed for directory operators who need centralized administrative controls, listing moderation, and filtering so updates stay consistent across categories and regions. Yext provides governance through publisher workflows and validation steps to prevent wrong entity details from propagating. LocalFalcon fits teams that want a centralized directory admin layer rather than a submission-only engine.
How do review and reputation workflows connect to directory listings operations?
Birdeye treats directory operations as part of reputation management by driving review collection workflows tied to location-level profiles and performance tracking. BrightLocal complements reputation and visibility management by combining listing signal checks with visibility reporting across local search. Yext enables continuously updated entity data so reviews and business attributes stay consistent across syndication surfaces.
What integration or workflow approach best supports keeping directory data synchronized across many sources?
Synup focuses on structured listing sync by detecting discrepancies and applying automated updates for common listing data fields across connected directories. Yext supports syndication with connectors for websites, CMS content, and external systems, plus validation workflows that reduce governance risks. BrightLocal emphasizes operational monitoring through automated citation tracking and NAP accuracy checks that help teams fix drift.
Tools reviewed
Referenced in the comparison table and product reviews above.
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