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Tourism HospitalityTop 9 Best VR Tour Software of 2026
Discover the top 10 best VR tour software for immersive virtual experiences. Explore now
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Matterport
Matterport Dollhouse navigation with embedded hotspots inside each captured space
Built for real-estate teams needing fast, consistent VR-ready property tours.
Kaltura Virtual Experiences
Interactive hotspots and guided tour navigation inside Kaltura Virtual Experiences
Built for teams using Kaltura who need interactive VR tours with centralized media workflows.
Cupix
Guided tour paths that lead viewers through hotspots and scenes
Built for real estate and marketing teams needing VR tours from captured imagery.
Related reading
Comparison Table
This comparison table benchmarks VR tour software used to create and publish immersive virtual experiences, including Matterport, Kaltura Virtual Experiences, Cupix, Roundme, Geopix, and other leading tools. Each entry is evaluated on core capabilities such as 3D capture options, hosting and playback features, content management workflows, and sharing or viewer access so teams can match the software to their use case.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Matterport Creates and hosts immersive 3D spaces from 360-capture workflows for property tours and guided visitor experiences. | turnkey 3D | 8.9/10 | 9.2/10 | 8.4/10 | 8.9/10 |
| 2 | Kaltura Virtual Experiences Delivers interactive virtual tours and immersive experiences using cloud media delivery and engagement tools. | enterprise streaming | 7.9/10 | 8.3/10 | 7.4/10 | 7.7/10 |
| 3 | Cupix Builds guided 360 and VR experiences for tourism and retail using interactive media management and tour hosting. | guided tours | 8.1/10 | 8.2/10 | 8.4/10 | 7.8/10 |
| 4 | Roundme Publishes interactive 360 tours and story-style VR scenes with sharing and embedding for guest-friendly browsing. | web tour builder | 7.8/10 | 8.0/10 | 7.9/10 | 7.6/10 |
| 5 | Geopix Produces hosted 3D and virtual tour content with tools for interactive navigation and web presentation. | virtual tour hosting | 8.0/10 | 8.3/10 | 7.7/10 | 7.9/10 |
| 6 | STYLY Hosts and displays immersive 3D and VR scenes for web and headset viewing with interactive content delivery. | 3D scene hosting | 7.2/10 | 7.0/10 | 7.8/10 | 7.0/10 |
| 7 | Panotour Pro Generates interactive panoramic tours with VR viewing modes and hotspot authoring for web deployment. | panorama VR authoring | 7.8/10 | 8.1/10 | 7.3/10 | 7.8/10 |
| 8 | Pano2VR Converts 360 assets into interactive VR-ready panoramic tours with device-adaptive viewing and embeds. | 360 conversion | 7.8/10 | 8.2/10 | 7.4/10 | 7.8/10 |
| 9 | Sketchfab Publishes and embeds 3D models and immersive viewer experiences that can be used for VR-style property and site tours. | 3D model publishing | 7.5/10 | 7.5/10 | 8.2/10 | 6.8/10 |
Creates and hosts immersive 3D spaces from 360-capture workflows for property tours and guided visitor experiences.
Delivers interactive virtual tours and immersive experiences using cloud media delivery and engagement tools.
Builds guided 360 and VR experiences for tourism and retail using interactive media management and tour hosting.
Publishes interactive 360 tours and story-style VR scenes with sharing and embedding for guest-friendly browsing.
Produces hosted 3D and virtual tour content with tools for interactive navigation and web presentation.
Hosts and displays immersive 3D and VR scenes for web and headset viewing with interactive content delivery.
Generates interactive panoramic tours with VR viewing modes and hotspot authoring for web deployment.
Converts 360 assets into interactive VR-ready panoramic tours with device-adaptive viewing and embeds.
Publishes and embeds 3D models and immersive viewer experiences that can be used for VR-style property and site tours.
Matterport
turnkey 3DCreates and hosts immersive 3D spaces from 360-capture workflows for property tours and guided visitor experiences.
Matterport Dollhouse navigation with embedded hotspots inside each captured space
Matterport stands out for producing photorealistic, navigable 3D spaces from real-property capture, with tours built around room-level exploration. The platform supports guided VR tour viewing, dollhouse-style navigation, and interactive hotspots that link pages, media, and documents to locations. Captured spaces can be published to sharing links and embedded experiences for web and mobile audiences while maintaining spatial context. Its workflow emphasizes scalable capture-to-publish production of consistent property presentations rather than custom-built VR gameplay.
Pros
- Room-scale 3D model generation with dollhouse navigation
- Hotspots support media, documents, and targeted visitor journeys
- Web and mobile sharing keeps VR viewing consistent across devices
- Spatial measurements and annotations aid property communication
Cons
- Capture and processing workflow requires specialized hardware access
- Advanced customization of the visitor interface is limited
- Large multi-building projects can demand stronger asset management
Best For
Real-estate teams needing fast, consistent VR-ready property tours
More related reading
Kaltura Virtual Experiences
enterprise streamingDelivers interactive virtual tours and immersive experiences using cloud media delivery and engagement tools.
Interactive hotspots and guided tour navigation inside Kaltura Virtual Experiences
Kaltura Virtual Experiences stands out for combining VR-ready tour authoring with Kaltura’s broader video and media delivery stack. It supports immersive walkthrough creation with interactive hotspots and guided navigation, then publishes experiences designed for web and mobile viewing. The solution also leverages Kaltura’s asset management and playback tooling to keep tours consistent with existing media workflows. For teams already using Kaltura for content, virtual tours integrate into the same ecosystem for hosting and distribution.
Pros
- Interactive hotspots and guided navigation for structured visitor journeys
- Tight integration with Kaltura media management for consistent hosting and distribution
- Web and mobile friendly publishing for broader VR tour reach
Cons
- Editing immersive scenes can feel complex compared with simpler VR tour builders
- Advanced experiences often require more technical coordination with media assets
- Customization depth is stronger in Kaltura workflows than in standalone tour creation
Best For
Teams using Kaltura who need interactive VR tours with centralized media workflows
Cupix
guided toursBuilds guided 360 and VR experiences for tourism and retail using interactive media management and tour hosting.
Guided tour paths that lead viewers through hotspots and scenes
Cupix stands out by focusing on end-to-end VR tour creation with built-in authoring tools for camera-based walkthroughs. It supports hotspot-driven navigation, guided viewing paths, and multimedia overlays to enrich scenes without custom development. The platform also includes basic analytics to track visitor interactions across tours.
Pros
- Hotspots and guided flows enable structured visitor navigation
- Scene customization supports multimedia overlays for richer tours
- Tour interaction analytics provide actionable engagement signals
- VR-friendly output targets quick viewing across common devices
Cons
- Advanced branding and deep customization options feel limited
- Complex layouts can require repeated manual adjustments
- Third-party integrations beyond core tour publishing are narrow
Best For
Real estate and marketing teams needing VR tours from captured imagery
More related reading
Roundme
web tour builderPublishes interactive 360 tours and story-style VR scenes with sharing and embedding for guest-friendly browsing.
Scene hotspots plus guided navigation for creating interactive 360 walkthroughs
Roundme centers VR and interactive 360-degree tours on an editor that focuses on fast scene creation and navigation design. It supports hotspots, guided pathways, and multi-scene tour organization for showcasing spaces like real estate, venues, and facilities. The platform emphasizes client-friendly sharing through tour links and embed options while keeping the publishing workflow straightforward. Visual customization is available, but advanced marketing and enterprise content governance tools are less prominent than in specialized enterprise tour stacks.
Pros
- 360 tour building workflow focuses on scenes, hotspots, and guided navigation
- Simple publish and share flow using tour links and embeddable tour views
- Interactive walkthrough structures help turn static panoramas into journeys
Cons
- Limited depth in advanced analytics and lead attribution for tour engagement
- Large multi-team deployments need more governance than provided out of the box
- Deep customization can feel constrained compared with heavier authoring tools
Best For
Real estate and venue teams creating interactive 360 tours with minimal technical overhead
Geopix
virtual tour hostingProduces hosted 3D and virtual tour content with tools for interactive navigation and web presentation.
Hotspot-driven guided navigation inside the VR tour scenes
Geopix stands out for producing VR tours with embedded business context like maps, contact areas, and guided guest journeys. The platform supports building interactive 360 tours from image and video assets and publishing them as shareable experiences. It also includes editing tools for hotspots and navigation elements that help turn static panoramas into visit-ready walkthroughs. The result targets organizations that need a branded, guided VR tour rather than only a basic panorama viewer.
Pros
- Built-in hotspot and navigation tools for guided walkthrough experiences
- Supports interactive elements beyond simple 360 panorama viewing
- Publishing and sharing flow designed for client-facing VR tour delivery
Cons
- Advanced customization can require more careful setup than basic viewers
- Limited evidence of deep analytics for visitor behavior and dwell time
- Media import and scene organization can feel rigid for large multi-location tours
Best For
Marketing teams creating branded VR walkthroughs for properties, sites, or venues
More related reading
STYLY
3D scene hostingHosts and displays immersive 3D and VR scenes for web and headset viewing with interactive content delivery.
STYLY Scene hosting and shareable tour embedding from prepared 3D content
STYLY stands out for publishing VR and web-based tours directly from built 3D scenes without demanding a full VR application build. The platform supports interactive hotspots, scene navigation, and embedding so the tour can run in a browser-like experience on many devices. It also emphasizes rapid sharing through generated viewing links that route visitors into the experience quickly. Customization exists for tour flow and presentation, but deep control over advanced VR mechanics is limited compared with full custom VR development.
Pros
- Fast publishing from 3D content into shareable VR tour experiences
- Interactive hotspots and guided navigation support common tour use cases
- Simple embedding options for distributing tours across websites
Cons
- Limited tooling for advanced interaction systems and complex VR logic
- Customization depth is lower than full custom VR application frameworks
- Performance tuning for heavy scenes can require external optimization
Best For
Marketing teams and studios shipping interactive VR tours from existing 3D scenes
Panotour Pro
panorama VR authoringGenerates interactive panoramic tours with VR viewing modes and hotspot authoring for web deployment.
Panotour Pro template-based tour authoring for hotspots, controls, and navigation logic
Panotour Pro stands out with a workflow built around creating interactive panorama tours from standard 360 imagery in a dedicated authoring environment. It focuses on VR and web delivery with hotspots, navigation controls, and multimedia layers such as audio, video, and images. Export options target web-first tour playback with viewer settings that help control branding, fullscreen behavior, and presentation. The tool’s core strength is converting panorama projects into shareable interactive tours with less scripting than custom VR builds.
Pros
- Strong hotspot and navigation tooling for guiding users through multi-panorama tours
- Customizable viewer presentation options for branded web tour playback
- Supports embedding rich media like audio and video into the tour experience
Cons
- Advanced interactivity and edge cases require deeper configuration
- VR-specific behavior tuning can be less intuitive than basic tour assembly
- Large, complex tours can be heavier to manage than simpler VR viewers
Best For
Teams building interactive web VR panorama tours with limited scripting needs
More related reading
Pano2VR
360 conversionConverts 360 assets into interactive VR-ready panoramic tours with device-adaptive viewing and embeds.
Event-based hotspot actions with authoring-time control over interactive behaviors
Pano2VR stands out for turning panoramic media into interactive VR tours with a deep focus on hotspots, navigation, and media-specific export workflows. It supports stereo and multi-resolution output so tours can scale from desktop browsers to mobile viewers with predictable performance. The tool’s strengths show up in visual logic like interactive hotspots, custom transitions, and packaging for web, native, and embedded player experiences. Complex tours are possible but the workflow can become detailed when stitching, editing, and behavior scripting need careful coordination.
Pros
- Exports generate VR-ready tours with multiresolution and stereo support
- Hotspot and navigation logic works for guided paths and branching layouts
- Visual scene linking supports custom transitions and interactive overlays
- Authoring handles multiple output targets from one project
Cons
- Authoring complexity increases for advanced interactions and scene logic
- Scene setup and output tuning can be time-consuming for new projects
- Debugging interaction behavior often requires iterative test-and-export cycles
Best For
Teams building interactive VR panorama tours with rich navigation and hotspots
Sketchfab
3D model publishingPublishes and embeds 3D models and immersive viewer experiences that can be used for VR-style property and site tours.
Sketchfab WebGL embedding for interactive 3D viewing inside a website
Sketchfab’s key distinction is publishing immersive 3D content as interactive web experiences with a single viewer workflow. It supports textured 3D models, lighting-friendly scene settings, and lightweight embedding into websites for easy distribution. For VR tours, it can act as a delivery layer for 3D environments with user navigation, but it does not provide a full guided VR tour builder comparable to dedicated tour platforms. The result is strong asset presentation with moderate tour orchestration and limited offline or deeply managed VR interaction flows.
Pros
- Fast web embedding for interactive 3D model viewing
- High-quality asset rendering with textures, lighting, and materials
- Simple publish and share workflow for web-based experiences
- Works across devices through a consistent browser viewer
Cons
- VR tour sequencing and guided paths are not a first-class feature
- Limited support for advanced VR interactions like hotspots per step
- Navigation depends on model setup, which limits tour control
- Not optimized as a dedicated VR tour production pipeline
Best For
Teams publishing interactive 3D environments on the web for VR-ready viewing
Conclusion
After evaluating 9 tourism hospitality, Matterport stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right VR Tour Software
This buyer's guide covers the VR tour software options that include Matterport, Kaltura Virtual Experiences, Cupix, Roundme, Geopix, STYLY, Panotour Pro, Pano2VR, Sketchfab, and one additional top-ranked tour tool from the same set. It explains how interactive hotspots, guided navigation, and hosting or embedding workflows affect real project outcomes across property, marketing, and studio teams. It also highlights common implementation pitfalls tied to the authoring and capture or export workflows used by these tools.
What Is VR Tour Software?
VR tour software helps teams turn real-world 360 capture or 3D scenes into shareable interactive experiences with hotspots and guided navigation. It solves the problem of turning static panoramas or models into structured visitor journeys that open media, documents, and contact actions at the right locations. Matterport represents a capture-to-publish workflow that generates room-scale navigable 3D spaces, while Panotour Pro focuses on authoring multi-panorama interactive tours with VR viewer modes and hotspot controls.
Key Features to Look For
The most successful VR tour projects depend on tour navigation logic, interactive hotspot behavior, and publishing that keeps the experience consistent from authoring to web and mobile viewing.
Hotspots that trigger media, documents, and actions
Hotspots should do more than link between scenes because visitor engagement often comes from context like videos, images, and documents attached to specific locations. Matterport supports hotspots that link pages, media, and documents inside captured spaces, while Geopix and Panotour Pro support hotspot overlays inside interactive VR scenes and panorama tours.
Guided navigation paths and structured walkthrough flows
Guided navigation keeps tours from feeling random and helps teams steer viewers through a planned visitor journey. Cupix provides guided tour paths that lead viewers through hotspots and scenes, while Roundme and Geopix use scene hotspots plus guided navigation to convert panoramas into journeys.
Dollhouse-style navigation for room-level spatial exploration
Dollhouse navigation makes complex spaces easier to understand and helps visitors orient themselves across multiple rooms. Matterport uniquely supports dollhouse navigation with embedded hotspots inside each captured space, which helps property teams present spatial relationships without forcing users into manual exploration.
Multisurface publishing through web and mobile friendly sharing
Tour hosting must deliver a consistent viewing experience across device contexts such as desktop browsers and mobile viewing. Matterport publishes to sharing links and embedded experiences for web and mobile audiences, and Roundme provides tour links and embeddable tour views for client-friendly guest browsing.
3D scene hosting and rapid embedding from prepared 3D content
Teams with existing 3D scenes need hosting and embedding workflows that avoid building a full custom VR application. STYLY hosts and displays immersive 3D and VR scenes with generated viewing links for fast sharing and straightforward embedding, and Sketchfab offers a lightweight WebGL embedding workflow for interactive 3D model viewing inside websites.
Panorama tour authoring with VR-ready exports and hotspot behavior control
Panorama-based workflows require tools that can export interactive tours with navigation controls and predictable behavior. Panotour Pro generates interactive panoramic tours with hotspot authoring and customizable viewer presentation options, while Pano2VR adds multiresolution and stereo output plus event-based hotspot actions for authoring-time control of interactive behaviors.
How to Choose the Right VR Tour Software
A practical selection process should match the capture or content inputs to the tool's authoring workflow, then validate that hotspots and navigation behave correctly in published web and mobile viewing.
Match the tool to the source content workflow
Matterport is built around producing navigable 3D spaces from 360-capture workflows, so it fits property teams that already run capture-to-publish pipelines. STYLY and Sketchfab fit teams that already have prepared 3D scenes or textured 3D models and want fast hosting and embedding without building a custom VR gameplay layer.
Design the visitor journey before building scenes
Cupix and Roundme support guided navigation paths and scene organization that turn static panoramas into structured walkthroughs. For panorama-heavy projects, Panotour Pro and Pano2VR provide hotspot and navigation tooling, so teams can plan where viewers move next and what media opens at each location.
Validate hotspot behavior in the published experience
Interactive hotspots should open the right content and keep users oriented inside the tour, so test hotspots end-to-end after authoring. Matterport and Geopix both support hotspot-driven guided experiences, and Pano2VR supports event-based hotspot actions that require careful behavior checks during export cycles for complex interactions.
Check navigation and presentation controls that fit the audience
For visitors who need spatial orientation across many rooms, Matterport's dollhouse navigation can reduce confusion compared with scene-only navigation. For branded web delivery, Panotour Pro includes customizable viewer presentation options, while Geopix targets client-facing branded VR walkthroughs with built-in business context like maps and contact areas.
Assess operational complexity for multi-team or multi-building projects
Matterport can require stronger asset management for large multi-building projects, so teams should confirm that their asset pipeline can scale with the chosen workflow. Kaltura Virtual Experiences helps teams already using Kaltura keep hosting consistent inside a centralized media stack, which reduces coordination overhead when virtual tours must align with existing media workflows.
Who Needs VR Tour Software?
VR tour software benefits teams that need guided, interactive, and client-ready immersive experiences rather than basic panorama viewers.
Real-estate teams that need consistent, fast property tours from real-world capture
Matterport fits because it produces room-scale navigable 3D spaces with dollhouse-style navigation and embedded hotspots for spatially grounded visitor journeys. Cupix also fits property and marketing teams that want tours from captured imagery with guided flows through hotspots and scenes.
Teams using Kaltura for media operations that want VR tours inside the same ecosystem
Kaltura Virtual Experiences fits teams that already rely on Kaltura’s broader video and media delivery stack for hosting and asset consistency. It also supports immersive walkthrough creation with interactive hotspots and guided navigation designed for web and mobile viewing.
Marketing teams and studios that need branded VR walkthroughs with business context
Geopix fits because it includes hotspot and navigation tools plus built-in business context such as maps and contact areas for client-facing tours. STYLY fits studios that want interactive VR tours from existing 3D scenes with quick publishing and shareable viewing links.
Teams building interactive panorama tours for web-first distribution
Panotour Pro fits because it focuses on template-based authoring for hotspots, controls, and navigation logic with less scripting than custom VR builds. Pano2VR fits when richer output control is required because it supports stereo and multiresolution export and authoring-time event-based hotspot actions.
Common Mistakes to Avoid
Common failures come from underestimating authoring complexity, expecting advanced interaction control without the right tool, or building a tour without validating navigation and hotspot behavior in the published output.
Choosing a 3D hosting tool when a guided tour builder is required
Sketchfab is strong for publishing and embedding interactive 3D models through a WebGL viewer, but it does not provide VR tour sequencing and guided paths as a first-class feature. For structured walkthrough experiences, Roundme, Cupix, Panotour Pro, or Pano2VR provide scene hotspots and guided navigation designed for tour journeys.
Under-scoping hotspot and navigation behavior testing
Complex interactions in Pano2VR can require iterative test-and-export cycles because event-based hotspot actions depend on careful scene logic. Panotour Pro and Geopix also benefit from validating hotspot triggers and navigation controls after publishing to web and mobile viewing targets.
Expecting unlimited customization for branding and interface control
Matterport supports hotspot-driven visitor journeys but has limited advanced customization of the visitor interface, which can constrain deep UI branding changes. STYLY and Kaltura Virtual Experiences also emphasize tour flow and integration, but custom VR mechanics control is less deep than full custom VR frameworks.
Building large multi-building projects without planning asset management and governance
Matterport can require stronger asset management for large multi-building deployments, which affects production timelines and content organization. Roundme also provides limited governance for large multi-team deployments, so teams should plan roles, content ownership, and consistency checks early.
How We Selected and Ranked These Tools
We evaluated every tool on three sub-dimensions. Features carry a weight of 0.4 because hotspots, guided navigation, and publishing or embedding capabilities define whether a VR tour feels complete. Ease of use carries a weight of 0.3 because editors that make scene and hotspot work manageable reduce production friction. Value carries a weight of 0.3 because teams need dependable output without repeated rework during authoring and export. The overall rating is the weighted average of those three values using overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Matterport separated itself with a concrete features advantage by delivering dollhouse navigation with embedded hotspots inside each captured space, which directly improves spatial exploration and tour interactivity for property audiences.
Frequently Asked Questions About VR Tour Software
Which VR tour software is best for room-level property tours with consistent publishing workflows?
Matterport fits room-level property tours because it produces photorealistic, navigable 3D spaces from real-property capture. It publishes sharing links and embeddable experiences with dollhouse navigation and interactive hotspots that connect pages, media, and documents to locations.
What toolset supports interactive VR walkthroughs that integrate into an existing video and media delivery stack?
Kaltura Virtual Experiences fits teams already using Kaltura because it pairs VR-ready tour authoring with Kaltura’s asset management and playback tooling. It supports hotspots and guided navigation, then publishes experiences for web and mobile viewing using the same media workflow.
Which VR tour software is designed for building tours directly from captured imagery with minimal custom development?
Cupix is built for end-to-end VR tour creation from camera-based walkthrough capture using built-in authoring tools. It supports hotspot-driven navigation, guided viewing paths, and multimedia overlays while adding basic analytics for visitor interactions.
Which option is strongest for fast creation of interactive 360 tours focused on scene organization and client sharing?
Roundme targets fast interactive 360 tour creation with an editor that emphasizes navigation design and multi-scene tour organization. It supports hotspots and guided pathways, then publishes tour links and embeds for client-friendly sharing.
Which VR tour software adds branded business context like maps and contact areas inside the experience?
Geopix fits branded VR walkthroughs because it embeds business context such as maps, contact areas, and guided guest journeys. It turns image and video assets into visit-ready interactive 360 tours with hotspot editing and navigation elements.
What tool can host VR tours from prepared 3D scenes without requiring full VR application development?
STYLY fits that workflow because it publishes VR and web-based tours directly from built 3D scenes. It supports interactive hotspots, scene navigation, and embedding with generated viewing links that route visitors quickly into the experience.
Which VR tour software is best when the content source is standard 360 panoramas and the goal is low-scripting interactivity?
Panotour Pro fits panorama-first projects because it authoring templates designed for hotspots, navigation controls, and multimedia layers. It exports web-first interactive tours with viewer settings that control branding and fullscreen behavior.
Which tool supports detailed hotspot behaviors and exports that scale across devices and resolutions?
Pano2VR fits teams building interactive VR panorama tours with rich hotspot actions and navigation logic. It supports stereo and multi-resolution output, which helps scale from desktop browsers to mobile viewers with more predictable performance.
Which option is best for publishing interactive 3D models on the web for VR-ready viewing, even if guided tour orchestration is secondary?
Sketchfab fits teams that prioritize interactive 3D model presentation and lightweight web embedding. It supports textured 3D scenes and WebGL viewing, but it functions more as a delivery layer for 3D content than as a full guided VR tour builder.
Tools reviewed
Referenced in the comparison table and product reviews above.
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