GITNUXSOFTWARE ADVICE
TelecommunicationsTop 10 Best Texts Software of 2026
Editorial roundup comparing texts software options and where they fit, with key tradeoffs for teams choosing texting tools and workflows.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
Agents extract product evidence with provenance, then collect written reviews and transcribe video reviews and podcasts.
Framework: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
SimpleTexting is the best pick for SMB teams running keyword-driven SMS replies into scripted actions without CPaaS engineering, since it pairs inbound keyword autoresponder triggers with practical segmentation for targeted sends, whereas TextUs suits enterprise users who want API-first, webhook callbacks that orchestrate two-way flows with real-time delivery status.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
SimpleTexting
Keyword autoresponder triggers inbound SMS replies into predefined response actions.
Best for: Fits when teams need SMS campaign management plus basic two-way automation without CPaaS engineering work.
TextMagic
Editor pickKeyword autoresponder tied to inbound text handling lets teams automate replies without building a custom rules engine.
Best for: Fits when teams need an SMS API with two-way automation and event-driven status updates.
MessageDesk
Editor pickReply-aware workflow configuration that routes inbound messages into defined actions per conversation.
Best for: Fits when teams need reply-aware SMS workflows with controlled sender identities and receipt-based monitoring.
Comparison Table
SimpleTexting
SMBText message marketing software for campaigns, keywords, and customer conversations.
Keyword autoresponder triggers inbound SMS replies into predefined response actions.
SimpleTexting sends and manages SMS campaigns from a web dashboard with lists, segmentation, and scheduled blasts. Two-way workflows handle inbound replies so teams can run keyword-based autoresponses and route responses into follow-up tasks.
Message templating supports reusable content blocks for faster composition. Deliverability controls include opt-out suppression and opt-in flows to keep contacts compliant.
- +Keyword autoresponder workflow pairs inbound replies with scripted outcomes
- +List segmentation supports targeted broadcasts without external tooling
- +Delivery reporting shows which messages reached recipients
- +Opt-out suppression reduces accidental continued outreach
- –Automation depth is limited compared with full CPaaS routing and queuing
- –Advanced customization relies on add-on style setup rather than native extensibility
Financial service operations teams
Handle alerts with keyword replies
Support text alerts and actions
Operations and product teams
Automate onboarding status nudges
Guide recipients through next steps
Show 2 more scenarios
Small business marketing teams
Send segmented SMS or MMS blasts
Targeted reach with repeatable sends
Launch scheduled promotional and informational campaigns to segmented contact lists.
Service business operations teams
Trigger appointment reminder follow-ups
Fewer missed appointments
Schedule reminders before appointments and send follow-up messages to reduce no-shows.
Best for: Fits when teams need SMS campaign management plus basic two-way automation without CPaaS engineering work.
TextMagic
SMBBusiness text messaging software for SMS campaigns, alerts, and two-way conversations.
Keyword autoresponder tied to inbound text handling lets teams automate replies without building a custom rules engine.
TextMagic is a texting software built around A2P SMS sending, delivery tracking, and two-way message handling. The service supports API-based message submission with webhook callbacks for delivery and inbound events, which reduces reliance on manual console workflows.
Admin tooling includes number management and rules for opt-in and opt-out behavior, which helps governance for marketing and notifications. Automations like keyword responders and templated messaging support common outreach patterns without building custom middleware.
- +Webhook callback events cover inbound messages and delivery receipts
- +Keyword autoresponder enables lightweight two-way automation
- +API message submission supports application-driven messaging workflows
- +Message templating supports consistent content across campaigns
- –Two-way keyword flows can become limiting for multi-step routing
- –Message throughput management requires deliberate configuration discipline
Developers and operations teams
Trigger SMS for app status events
Timely alerts with delivery outcomes
Software teams
Deliver OTP verification messages
Reliable text-based verification
Show 2 more scenarios
Marketing and communications teams
Run scheduled bulk SMS campaigns
Recipient-level delivery visibility
Send promotional or informational texts to selected lists using web or API workflows.
Marketing and engagement teams
Send media-rich bulk MMS outreach
Media outreach with reply capture
Distribute MMS messages with media attachments while tracking delivery and capturing inbound replies.
Best for: Fits when teams need an SMS API with two-way automation and event-driven status updates.
MessageDesk
SMBBusiness text messaging software with a shared inbox, web texting, and contact tools.
Reply-aware workflow configuration that routes inbound messages into defined actions per conversation.
MessageDesk is built for organizations that need operational control over SMS flows, not just one-off sending. It supports message composition with reusable templates and handles delivery receipt events so teams can verify message outcomes and retry strategies. Inbound flows can be configured to respond to sender replies and to route conversations based on rules.
A key tradeoff is that deeper automation depends on wiring events into external systems via its integration options, which adds build time for complex logic. MessageDesk fits situations where teams must coordinate opt-in and opt-out handling with templated campaigns and where inbound replies must update ticketing or CRM states.
- +Configurable inbound and outbound workflows for reply-aware messaging
- +Template-driven composition reduces per-campaign editing errors
- +Delivery receipt events support operational monitoring and reconciliation
- +Administrative number and sender identity controls per team
- –Advanced routing logic requires external integrations and event wiring
- –Conversation states can become complex without strict workflow governance
- –Template customization is limited when each campaign needs unique logic branches
Customer support operations teams
Automate SMS follow-ups and handle replies
Faster resolution tracking
Revenue operations teams
Sequence outreach with template management
Cleaner outreach reporting
Show 2 more scenarios
Field service dispatch teams
Send updates and route inbound confirmations
Fewer missed confirmations
Two-way message handling captures confirmations and routes them to the correct dispatch record.
Compliance and messaging governance teams
Maintain controlled messaging preferences
More consistent opt management
Admin controls centralize messaging configuration and help enforce consistent handling across teams.
Best for: Fits when teams need reply-aware SMS workflows with controlled sender identities and receipt-based monitoring.
SlickText
SMBText marketing software for SMS campaigns, opt-ins, workflows, and reporting.
Keyword-based autoresponder flows with coordinated two-way handling in one configuration surface.
SlickText provides campaign-oriented configuration for message templating and keyword-triggered replies, with delivery status updates sent to your systems. Its automation surface is strongest when marketing and support teams need consistent two-way SMS behavior with centralized rules. Governance features include opt-in capture patterns and opt-out suppression so messaging policies stay enforceable across sends.
- +Keyword autoresponder supports automated two-way replies
- +Callback-driven delivery updates reduce status tracking work
- +Opt-out suppression controls help prevent policy mistakes
- +Message templating keeps campaign content consistent
- –Less emphasis on low-level throughput provisioning knobs
- –Advanced routing customization depends on external orchestration
Customer support operations
Automated inbound SMS triage
Faster first response
Lifecycle marketing teams
Template-led campaign messaging
Lower campaign drift
Show 2 more scenarios
Compliance and CRM administrators
Opt-out enforcement across sends
Fewer compliance incidents
Opt-out suppression patterns reduce accidental re-contact and centralize policy enforcement.
Product growth analysts
Experiment with automated reply flows
Clearer message impact
Keyword-triggered response configurations support controlled variations and callback visibility.
Best for: Fits when teams need keyword-driven two-way SMS with operational suppression rules.
TextUs
enterpriseBusiness texting software for recruiting, sales, and customer engagement teams.
Webhook callbacks that pair inbound interactions with outbound delivery status for real-time orchestration.
TextUs fits teams that need consistent texting automation without building a full CPaaS stack from scratch. The core workflow pieces include templated outbound messages, keyword autoresponder behavior, and webhook callbacks for message status and inbound interactions. Integration depth is built for system-to-system messaging so CRM, support, and marketing tools can trigger and receive SMS events.
- +API-first design supports programmatic campaigns and event-driven workflows
- +Keyword autoresponder logic reduces manual handling of common inbound requests
- +Webhook callbacks expose delivery and inbound event data for downstream systems
- +Message templating keeps outbound content consistent across teams
- –Throughput behavior depends on external sending configuration discipline
- –Complex routing rules require more setup than basic autoresponder needs
Customer support operations
Route inquiries and confirmations over SMS
Faster response and better tracking
Marketing automation teams
Template-driven campaign and follow-ups
Consistent messaging at scale
Show 2 more scenarios
RevOps and sales teams
Programmatic outreach from CRM
Higher activity with auditability
CRM events call the API to send SMS and record delivery receipts via webhooks.
Compliance and program governance
Centralize opt-out handling
Lower risk of unwanted outreach
Configured suppression behavior keeps stop requests honored across automated flows.
Best for: Fits when teams need automated two-way SMS workflows with event callbacks and API control.
Attentive
enterpriseSMS marketing software for ecommerce brands running personalized text campaigns and journeys.
Conversation-aware messaging workflows that tie inbound replies to ongoing customer lifecycle orchestration.
Attentive sends and manages customer messaging programs across SMS and related channels with audience-led workflows. The system supports message templating, two-way conversation handling, and lifecycle orchestration for onboarding, engagement, and retention.
- +Campaign execution includes approval gates and controlled rollout settings.
- +Two-way message handling supports inbound reply context across conversations.
- +API coverage supports event-triggered workflows and audience synchronization.
- +Lifecycle orchestration supports segmentation-to-message automation end to end.
- –Advanced automation requires stronger internal configuration discipline.
- –Deliverability tuning depends on carrier and sending-pattern alignment.
Omnichannel ecommerce marketing teams
Coordinate SMS and email lifecycle journeys
More coordinated lifecycle communication
Customer engagement teams
Route inbound replies into workflows
Organized customer responses
Show 2 more scenarios
Retail promotional marketing teams
Send segmented bulk promotional SMS or MMS
More relevant promo sends
Deliver targeted promotional broadcasts to subscriber groups using profile and behavior data.
SMS compliance and marketing operations teams
Apply consent and suppression rules
More consistent consent handling
Apply opt-in, opt-out, keyword, and suppression rules during campaign execution.
Best for: Fits when retention teams need lifecycle automation with governance and bi-directional SMS workflows.
Postscript
vertical specialistSMS marketing software for Shopify-focused ecommerce messaging and campaign automation.
Two-way SMS routing and automated conversational follow-ups driven by message events inside a commerce-focused workflow.
Postscript is a texts and messaging workflow tool built around ecommerce use cases and conversational campaigns. It supports SMS sending with templates, two-way message handling, and automation rules that route leads and service requests based on message events.
- +Message templates and automation rules reduce manual campaign handling
- +Two-way message workflows support inbound response and internal routing
- +API access enables programmatic sending and event-driven integrations
- +Operational controls help manage users and day-to-day messaging configuration
- –Automation coverage is strongest for ecommerce flows rather than general CPaaS use cases
- –Advanced delivery routing and throughput management options are limited compared with carrier-grade gateways
- –RBAC granularity and governance controls can feel shallow for large orgs
- –Complex multi-step routing often needs extra integration work outside the UI
Small service businesses
Automate appointment reminders
Fewer missed appointments
Ecommerce marketing teams
Target scheduled segmented promotions
More relevant promotional outreach
Show 2 more scenarios
Lifecycle and retention marketers
Iterate using delivery and engagement results
Better-informed campaign iteration
Review delivery and engagement outcomes to adjust audiences, timing, and messaging content.
Small and mid-sized commerce teams
Nurture leads with drip messaging
More consistent lead follow-up
Build recurring and drip SMS flows to engage prospects over time.
Best for: Fits when ecommerce teams need SMS campaigns with two-way handling and automation rules tied to customer events.
Text-Em-All
vertical specialistMass texting and calling software for staff alerts, reminders, and group communication.
Keyword-based inbound triggers that route messages into configured multi-step reply sequences.
Text-Em-All is a texts software tool focused on two-way SMS and workflow-style message automation. It supports templated messaging and conversational flows where inbound keywords can trigger replies and follow-ups.
- +Keyword autoresponder flows for two-way inbound and scheduled follow-ups
- +Message templating keeps outbound content consistent across campaigns
- +Delivery outcome reporting supports operational monitoring of sends
- +Single admin workspace for sender setup and automation configuration
- –API surface is not as extensive for advanced CPaaS-style integrations
- –Complex multi-step automations can require careful rule ordering
- –Contact suppression controls need governance discipline to avoid re-contacting
- –Throughput tuning options are less granular than carrier-level tooling
Operations teams and on-call coordinators
Send urgent alerts via text or voice
Time-sensitive alert delivery
Managers and workforce coordinators
Schedule staff reminders for shifts
Repeatable reminders without manual outreach
Show 2 more scenarios
Membership organizations
Send bulk reminders for deadlines
Timely reminders to members
Deliver bulk texts or voice reminders for appointments, deadlines, and recurring schedules.
Organizations needing voice outreach
Drop recorded voice messages to groups
Consistent recorded message delivery
Upload prerecorded audio and deliver voice messages to selected contact groups in batches.
Best for: Fits when operations teams need keyword-driven two-way SMS automation with centralized administration.
EZ Texting
SMBSMS marketing and mass texting software for promotions, reminders, and contacts.
Keyword-driven autoresponders with built-in conversation handling for two-way SMS campaigns.
EZ Texting targets teams that need campaign-style two-way SMS without building a custom integration stack. It supports message templating, scheduled sends, and contact list workflows tied to opt-in and opt-out handling.
- +Keyword-based autoresponder works for two-way SMS workflows
- +Message templates plus scheduling reduce repeated campaign setup
- +Reporting connects sends to delivery outcomes and engagement
- +List management supports opt-in collection and opt-out suppression
- –API and automation extensibility are limited versus CPaaS gateways
- –Multi-location governance needs extra process for shared numbers
- –Advanced routing logic requires workarounds for complex scenarios
Recruiters and hiring operations teams
Coordinate interviews with two-way texting
Coordinated interview communications
Marketing teams and small business owners
Run tag-based promotional SMS offers
Coordinated promo outreach
Show 2 more scenarios
Organizations building subscriber lists
Start workflows from keyword opt-ins
Captured opt-ins with automated response
Invite people to subscribe by text and trigger automated initial responses using keyword replies.
Customer-facing business operations teams
Manage inbound customer text inquiries
Organized handling of customer replies
Handle incoming customer texts alongside outbound campaigns with keyword-based responses.
Best for: Fits when marketing teams need turnkey two-way SMS automation without deep API integration.
Textedly
SMBMass texting software for SMS campaigns, autoresponders, and subscriber messaging.
Keyword autoresponder behavior tied to inbound reply handling and message templates.
Textedly is an SMS-first texting software that emphasizes template-driven messaging and delivery feedback for operations teams. It supports campaign sending, two-way replies, and delivery status reporting through configurable webhooks and message logs.
- +Template and campaign configuration supports repeatable sends
- +Delivery status visibility is available via event callbacks
- +Two-way handling covers reply collection and routing logic
- +Webhook-driven workflows fit event-based operations stacks
- –More advanced routing needs careful setup and testing discipline
- –Bulk campaign operations rely on the provided workflow configuration
Marketers and event organizers
Enable enrollment via keyword opt-in
Simpler campaign enrollment
Small business customer-facing teams
Send routine service status notifications
Timely direct customer communication
Show 2 more scenarios
Small business marketing teams
Run scheduled promotional broadcasts
Targeted bulk SMS outreach
Send bulk SMS promotional campaigns to selected contact groups on a planned schedule.
Retail and promotional marketing teams
Distribute coupons through keyword flows
Trackable coupon distribution
Send campaign-specific coupon codes using keyword-triggered promotional flows.
Best for: Fits when SMS teams need template-based messaging plus webhook delivery events for two-way workflows.
Conclusion
After evaluating 10 texts software, SimpleTexting stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Texts Software
This buyer’s guide covers texts software used for SMS and two-way messaging workflows, including MessageDesk, TextUs, and the rest of the top tools evaluated for inbound handling and automated replies.
Teams typically compare how each platform routes inbound keywords and reply context, then syncs delivery events back into campaign logic. The guide also covers MessageBird, Twilio, and Vonage as the gateway and CPaaS reference points for API control and event wiring that shape architecture decisions.
Texts Software for A2P messaging, inbound reply handling, and automated two-way SMS workflows
Texts software manages SMS sending and receives inbound messages so teams can automate responses through keyword autoresponder logic and reply-aware workflow configuration. MessageDesk is built around reply-aware workflow configuration that routes inbound messages into defined actions per conversation, with template-driven composition to reduce per-campaign editing errors.
TextUs emphasizes webhook callbacks that pair inbound interactions with outbound delivery status for real-time orchestration, which supports API-first programmatic campaigns and event-driven automation. Across these tools, the practical differentiator is how inbox events get translated into workflow actions, delivery receipt updates, and governance-friendly conversation state handling for two-way SMS operations.
What to verify in Texts Software for two-way SMS workflows
Inbound messages become workflow inputs only when the platform exposes a reliable event path into automation rules and conversation state. The tools on this list differ most in how inbox events connect to actions like reply sequencing, delivery status updates, and routing decisions.
Teams also need templates and workflow configuration that prevent operators from editing every campaign by hand. These differences show up across MessageDesk, TextUs, and the rest of the evaluated tools through how they structure inbound triggers, callback events, and multi-step follow-ups.
Reply-aware workflow state for inbound conversations
MessageDesk routes inbound messages into defined actions per conversation and keeps reply context aligned to workflow steps. Attentive also ties inbound replies to conversation-aware lifecycle automation for retention-focused use cases.
Webhook callbacks that pair inbound interactions with delivery status
TextUs pairs inbound interactions with outbound delivery status via webhook callbacks for real-time orchestration. TextMagic provides webhook callback events for inbound messages and delivery receipts to support event-driven status tracking.
Keyword autoresponder flows tied to multi-step reply behavior
SlickText coordinates two-way handling in one configuration surface using keyword-based autoresponder flows. Text-Em-All routes keyword triggers into configured multi-step reply sequences for centralized administration.
Template-driven composition plus repeatable campaign configuration
Textedly uses templates and campaign configuration to enable repeatable sends with webhook delivery event visibility. EZ Texting combines message templates with scheduling to reduce repeated setup for marketing teams.
Operational governance when workflows get complex
MessageDesk supports reply-aware workflow configuration, but teams need workflow governance as conversation states grow complex. Attentive adds approval gates and controlled rollout settings inside campaign execution.
Two-way automation depth versus add-on style customization
Postscript is strongest for ecommerce flows that map two-way SMS routing and follow-ups to customer events. SimpleTexting provides campaign management with basic two-way automation, but deeper routing requires more than what its native workflow configuration offers.
Choose Texts Software by workflow control model and automation surface
The primary selection fork is whether inbound replies drive workflow actions through reply-aware conversation routing or through webhook-event orchestration. MessageDesk and Attentive lean into conversation state and workflow steps, while TextUs and TextMagic lean into callback events that external systems can consume for orchestration.
The second fork is how multi-step automations are configured and governed. SlickText and Text-Em-All concentrate multi-step logic in the keyword autoresponder surface, while the tools with limited API and automation extensibility tend to require tighter process discipline for advanced routing.
Pick a workflow execution model that matches how routing decisions are made
Select MessageDesk when inbound messages must drive actions per conversation, because its reply-aware workflow configuration is built around conversation state. Select TextUs when routing and automation should be driven by webhook callbacks that pair inbound interactions with delivery status for external orchestration.
Validate how each platform handles multi-step keyword-driven replies
Choose SlickText when keyword autoresponder logic must coordinate two-way handling inside one configuration surface. Choose Text-Em-All when keyword triggers must route into configured multi-step reply sequences with centralized administration.
Confirm delivery status visibility for your operational workflow
Choose TextMagic when delivery receipts and inbound message events must arrive as webhook callback events for status tracking and lightweight automation. Choose TextUs when inbound and delivery status must be paired for real-time orchestration without building a custom event correlation layer.
Match governance controls to how many operators will touch workflows
Choose MessageDesk when workflow rules can be managed through strict configuration discipline, because advanced routing logic requires external integration and event wiring for more complex behavior. Choose Attentive when teams need approval gates and controlled rollout settings that constrain campaign execution.
Use the template and scheduling surface to control operational throughput
Choose EZ Texting when message templates plus scheduling reduce repeated campaign setup for marketing teams. Choose Textedly when repeatable sends and delivery event visibility via callbacks are required to keep operational changes consistent.
Who should buy which Texts Software pattern
Buyer fit depends on whether inbound replies are treated as conversation state updates or as discrete events that trigger automation. The right choice also depends on how far two-way automation must go beyond keyword autoresponder replies into multi-step flows and lifecycle orchestration.
The evaluated tools support distinct operational contexts, including reply-aware routing for support or retention, keyword-driven automation for marketing, and ecommerce event tie-ins for Postscript.
Support and customer service teams that manage concurrent inbound conversations
MessageDesk fits when reply-aware routing must place each inbound message into defined actions per conversation and keep workflow state aligned to reply context.
Product, engineering, and operations teams that want API-first orchestration
TextUs fits when inbound interactions and outbound delivery status must be paired through webhook callbacks so external systems can drive automation logic.
Marketing teams running keyword-based two-way campaigns with operational suppression rules
SlickText fits when keyword autoresponder flows need coordinated two-way handling in one configuration surface and teams want less manual handling for common inbound requests.
Retention teams that require lifecycle orchestration with governance
Attentive fits when inbound reply context must tie into ongoing customer lifecycle automation with approval gates and controlled rollout settings.
Ecommerce teams that map SMS actions to customer lifecycle events
Postscript fits when SMS automation is strongest for ecommerce flows and when follow-ups are driven by message events inside a commerce-focused workflow.
Common implementation pitfalls in Texts Software selection
Many teams pick a platform based on keyword autoresponder behavior and then discover gaps when routing needs expand into multi-step reply sequences or lifecycle workflows. Other teams choose a webhook-first tool but fail to plan event wiring and correlation for inbound and delivery status.
These mistakes show up in how advanced routing logic, automation depth, and governance discipline affect day-to-day operations.
Buying for simple keyword replies and later needing reply-state routing
MessageDesk supports reply-aware workflow configuration per conversation, while tools with simpler keyword surfaces can struggle when conversation state and multi-step coordination become central.
Assuming delivery receipts will automatically align to inbound context
TextUs and TextMagic provide webhook callback events that support pairing inbound interactions with delivery status, but orchestration still requires correct event wiring and correlation logic.
Allowing multi-step routing rules to grow without workflow governance
MessageDesk can become complex when conversation states are not governed, and Text-Em-All requires careful rule ordering for complex multi-step automations.
Treating advanced routing customization as native when it depends on external orchestration
SlickText and SimpleTexting can require external orchestration for advanced routing customization, which increases integration work beyond the core autoresponder experience.
Choosing a tool that is strong in one vertical and then forcing general CPaaS-style use cases
Postscript’s advanced automation coverage is strongest for ecommerce flows, while TextUs and MessageDesk cover broader two-way orchestration patterns that general teams often need.
How We Selected and Ranked These Tools
We evaluated MessageDesk, TextUs, SlickText, TextMagic, SimpleTexting, EZ Texting, Textedly, Text-Em-All, Attentive, and Postscript on feature coverage for inbound reply automation and two-way workflow behavior, and we weighted feature depth at 40%. We weighted ease of setup and day-to-day operation at 30% and we weighted value at 30% based on how much workflow automation operators could accomplish without fragile configuration.
MessageDesk set the ranking benchmark with reply-aware workflow configuration that routes inbound messages into defined actions per conversation and with template-driven composition that reduces per-campaign editing errors. TextUs also ranked high for webhook callbacks that pair inbound interactions with outbound delivery status, which supports event-driven orchestration beyond basic keyword autoresponder handling.
Frequently Asked Questions About Texts Software
Which tools provide inbound reply routing into predefined actions per conversation?
Which platforms are API-first for sending and event-driven updates?
How do keyword responders differ across SlickText, TextMagic, and Textedly?
What breaks if opt-out management and suppression rules are missing or inconsistent?
When does webhook-driven orchestration outperform console-only reply handling?
Which tool gives the strongest admin controls for identities and message preferences across teams?
How should teams handle data migration for contacts and routing rules when moving from spreadsheets or CRM exports?
Where does extensibility fall short if the integration requires bidirectional workflow logic beyond templates and triggers?
How do tools expose delivery outcomes, and why does delivery receipt behavior matter for automation?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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