GITNUXSOFTWARE ADVICE
Market ResearchTop 10 Best Pricing And Revenue Management Software of 2026
Top 10 ranking of pricing and revenue management software for forecasting and pricing, with Anaplan and o9 Solutions reviewed for teams.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Atomize is the best fit for hotel revenue teams that need governed, integration-ready forecasting and price scenario automation, while Vendavo is the smarter alternative for B2B pricing teams that must execute price changes across contracts and channels.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Atomize
Configurable workflow automation that links external data ingestion to scenario execution and controlled output publishing.
Built for fits when revenue teams need governed, automation-driven forecasting and pricing scenarios with system integrations..
Vendavo
Editor pickPrice exception workflow with controlled approvals that ties recommended changes to enforceable execution steps.
Built for fits when revenue teams need governed price execution across contracts and channels..
PROS
Editor pickRule-governed pricing workflows that manage exceptions and approvals while keeping optimization recommendations auditable.
Built for fits when large revenue teams need optimization plus rule-governed execution across channels..
Comparison Table
Atomize
vertical specialistReal-time revenue management system for hotels using machine learning-driven demand forecasting.
Configurable workflow automation that links external data ingestion to scenario execution and controlled output publishing.
Atomize targets teams that need repeatable forecasting runs, scenario management, and rule-based pricing calculations built from connected data sources. Workflow automation supports chaining data ingestion, model execution, and output publishing without manual rework between steps. The evaluation pattern for Atomize usually centers on how quickly teams can codify calculation logic and connect it to existing systems of record for rates and demand inputs.
A practical tradeoff is that Atomize governance and model configuration require disciplined ownership of calculation inputs and rule changes to prevent scenario sprawl. Atomize fits best when recurring monthly or weekly pricing cycles need controlled updates, auditable run history, and integration-driven refreshes feeding downstream price catalogs.
- +Automation-friendly workflow chaining from data ingestion to pricing outputs
- +API-centric integration for pulling inputs and pushing planning artifacts
- +Scenario branching supports repeatable forecasting runs and comparisons
- +Governed access for separating model authors from operational users
- –Model and rule configuration demands strong process ownership
- –Complex integrations take time if upstream data formats are inconsistent
- –Fine-grained workflow tuning may require deeper admin attention
- –Less suitable when pricing logic stays entirely manual and spreadsheet-based
Revenue operations teams
Monthly pricing scenario runs
Faster decision cycles
Commercial analytics teams
Model-to-execution pipeline
Fewer manual handoffs
Show 2 more scenarios
Systems integration engineers
API-driven pricing automation
Higher throughput for runs
Use the integration surface to pull inputs and publish planning artifacts on a schedule.
Pricing governance leads
Controlled rule change management
Tighter governance
Apply access control and auditability around pricing logic and scenario artifact updates.
Best for: Fits when revenue teams need governed, automation-driven forecasting and pricing scenarios with system integrations.
Vendavo
enterpriseB2B pricing and revenue management software for manufacturing, distribution, and chemicals.
Price exception workflow with controlled approvals that ties recommended changes to enforceable execution steps.
Vendavo is a fit for teams that run pricing programs with rule-based governance, auditability, and controlled exceptions. The workflow model supports approvals, validations, and price waterfall logic needed for gross-to-net outcomes across customer contracts. It also supports structured data exchange for price lists, promotions, and catalog updates that need to land in multiple systems.
A key tradeoff is that deep governance requires disciplined setup of rules, references data, and approval routing before optimization outputs can be trusted. Vendavo is most effective when pricing changes must be traceable from inputs to recommended actions and then enforced through controlled channel execution.
- +Workflow automation for governed approvals and exception handling
- +Integration-first exchange of pricing outcomes into execution systems
- +Price governance support for gross-to-net waterfall logic
- +Rule-based control over contract and channel execution
- –Requires careful setup of rules and reference data for accuracy
- –Optimization guidance depends on high-quality demand and competitive inputs
- –Admin overhead increases with complex channel-specific enforcement
- –Advanced workflows add implementation time for multi-system deployments
Revenue operations teams
Automate contract price approvals and exceptions
Fewer pricing disputes
Pricing analysts
Run competitive and demand-driven recommendations
More consistent pricing decisions
Show 2 more scenarios
Sales operations teams
Push governed price lists into CPQ
Reduced manual price edits
Exchange pricing decisions into downstream quoting flows with controlled updates.
Procurement operations teams
Reconcile net outcomes to agreements
Cleaner gross-to-net reporting
Apply managed waterfall logic so rebates and deductions align with execution records.
Best for: Fits when revenue teams need governed price execution across contracts and channels.
PROS
enterpriseAI-driven pricing, selling, and revenue management platform for B2B enterprises.
Rule-governed pricing workflows that manage exceptions and approvals while keeping optimization recommendations auditable.
PROS is positioned for organizations that need coordinated forecasting and pricing decisions across product, customer, and channel scopes. Its orchestration supports rule enforcement alongside optimization suggestions, which helps when businesses must apply rate fences and contract constraints. Integration paths are a major part of the fit, including REST interfaces and catalog publication patterns used to keep execution systems synchronized. Admin controls and workflow tooling target repeatable operations, not ad hoc pricing spreadsheets.
A tradeoff appears in implementation depth and operating discipline, because centralized price governance and exception workflows require clear ownership and data stewardship. PROS works best when revenue teams need a repeatable price exception process that can be audited and re-run with updated signals. It is a strong fit when external sales systems or order capture platforms depend on consistent price lookup and catalog updates. Teams that only need light forecasting without cross-channel enforcement typically find the setup overhead harder to justify.
- +Optimization guidance with enforceable rules for exception and guardrail workflows
- +REST-based integration patterns for price lookup and downstream execution alignment
- +Centralized governance for list versus net behavior across channels
- +Workflow controls for managing repricing cycles and approvals
- –Requires rigorous configuration of price governance roles and exception routing
- –Modeling outcomes depend on data quality and consistent master data maintenance
- –Cross-system integration can extend project timelines in complex IT estates
- –Fine-grained channel enforcement may require additional configuration work
Revenue operations teams
Monthly repricing with approval workflow
Lower variance in executed prices
Pricing analysts
Forecast-driven price scenario comparisons
More consistent pricing decisions
Show 2 more scenarios
Enterprise integration teams
External systems price lookup
Fewer stale price lookups
Integration teams publish and consume price data through REST interfaces for execution systems.
Commercial ops leaders
Channel-specific price enforcement
Reduced rate parity violations
Commercial ops apply governance rules to ensure channel and contract constraints hold at execution.
Best for: Fits when large revenue teams need optimization plus rule-governed execution across channels.
Pricefx
enterpriseCloud-native pricing software suite covering CPQ, price optimization, and margin management.
Pricefx Decision and workflow orchestration that ties optimization outputs to governed approval and publish steps.
Pricefx is a pricing and revenue management system built for governed price changes across complex product catalogs and channels. It supports rule-based pricing workflows, optimization routines, and scenario comparisons to translate demand and margin objectives into executable pricing actions.
Its automation and integrations focus on connecting commercial data flows, including price and promotion inputs, to downstream execution points. Admin controls center on role-based access, approvals, and auditability for managing list-to-net governance.
- +Governed price workflow with approvals and traceable change history
- +Scenario testing supports controlled comparisons before publishing changes
- +Rule-based pricing execution pairs with optimization runs for hybrid designs
- +Integration options support connecting commercial inputs to price execution
- –Model and workflow setup requires disciplined configuration ownership
- –Advanced optimization use often depends on clean demand and constraint inputs
- –Complex channel logic increases the number of configuration artifacts
- –Getting end-to-end execution aligned can require multiple integration touchpoints
Best for: Fits when revenue teams need governed pricing workflows with optimization, scenarioing, and controlled publishing across channels.
IDeaS
vertical specialistRevenue management software for hospitality, car rental, and travel industries.
IDeaS includes built-in price exception workflows that route deviations from recommended outcomes into controlled review and approval steps.
IDeaS by ideas.com builds pricing and revenue management workflows that support demand forecasting and optimization driven by retailer or travel supply constraints. The core capability centers on rule-based pricing and optimization cycles that translate market and demand signals into executable recommendations.
IDeaS focuses on integration with enterprise systems for price list maintenance, order or channel execution, and downstream reporting. Automation features emphasize scheduled model runs, exception handling for price changes, and governance options for controlling list and net price outcomes.
- +Forecast-to-recommendation workflow supports consistent repricing cycles
- +Strong governance options for controlling list and net price outputs
- +Exception workflow helps manage price changes beyond optimization outputs
- +Integration patterns target enterprise price execution and reporting needs
- –Requires disciplined configuration of business rules and data readiness
- –Automation depth can exceed what smaller teams can operationalize
- –APIs and extensibility details vary by deployment and integration scope
- –Change management overhead increases when many channels run independently
Best for: Fits when forecasting, pricing, and exception workflows must coordinate across channels with controlled net price governance.
Zilliant
enterpriseB2B price optimization and sales intelligence platform using machine learning models.
Contract price waterfall plus approval workflows coordinate how list-to-net decisions are produced and cleared for release.
Zilliant is pricing and revenue management software built for organizations that need governed price changes across many SKUs, contracts, and customer segments. It pairs an optimization and rule execution workflow with an integration and API layer used to push price decisions into downstream ordering and quote systems.
Zilliant supports revenue modeling inputs and decision logic that align with gross-to-net governance and channel-specific enforcement. It also provides an approval-oriented exception workflow so pricing updates can be reviewed before publication.
- +Rule-driven execution supports exception review before price publication
- +REST pricing API supports integrating price outputs into CPQ and ordering flows
- +Contract price waterfall controls net outcomes across discounts and deductions
- +Configuration supports channel-specific price enforcement and rate parity checks
- –Initial governance setup requires disciplined price list and contract hierarchy design
- –Modeling for complex edge cases often depends on consultant-level configuration
- –Throughput can be constrained during large batch repricing without careful scheduling
- –Some competitive intelligence workflows require external data pipelines
Best for: Fits when enterprise pricing teams need governed optimization outputs pushed into CPQ and order systems.
Competera
vertical specialistRetail pricing optimization platform using deep learning for demand forecasting.
Exception-first pricing workflow that routes recommended changes through configurable approval and policy checks before publishing.
Competera targets pricing and revenue management teams that need policy-driven pricing execution paired with measurable performance feedback. Core modules cover demand and competitive signals, price recommendations, and rule-based guardrails for exceptions and approvals.
The system supports workflow automation around pricing changes and integrates into commercial data flows to keep rate and catalog outputs consistent across channels. Competera is designed for governance over list and net pricing outcomes, not just recommendation capture.
- +Rule-based price execution with exception workflows tied to approvals
- +Competitive price intelligence feeds into recommendation and guardrail logic
- +Automation for repricing cadence reduces manual catalog handling
- +Governance controls support consistent list and net price outcomes
- –Requires disciplined configuration of pricing policies and approval paths
- –API coverage can depend on how commercial systems are modeled
- –Sandboxing and staged rollouts add overhead for frequent changes
- –Deep channel-specific enforcement can take extra integration effort
Best for: Fits when mid-market pricing teams need governed recommendation-to-execution workflows.
PriceLabs
SMBDynamic pricing and revenue management tool for short-term rental hosts and property managers.
REST pricing API for publishing optimized rates and price updates with event-driven integration patterns.
PriceLabs focuses on price optimization workflows that combine market inputs with rule-based and algorithmic pricing decisions. The core capabilities center on demand-driven forecasting, markdown and repricing guidance, and price change recommendations aligned to business constraints like inventory and competitive moves.
It also supports governance needs through centralized configuration of pricing rules and rate or catalog updates that can be operationalized in downstream channels. Integration is a key part of the product experience, with API access designed to connect pricing outputs to booking, merchandising, and channel systems.
- +API-driven pricing outputs connect optimization results to external systems
- +Rule configuration supports yield management rules and guardrails for repricing
- +Forecasting inputs feed optimization decisions instead of only reacting to history
- +Price exception workflow helps manage override decisions during active pricing cycles
- –Setup and governance discipline is required to keep rate fences consistent
- –Depth of CPQ-style quote configuration is limited compared with CPQ-first tools
Best for: Fits when revenue teams need forecasting-led repricing with controllable rules and API handoffs.
SPOSEA
vertical specialistPricing and margin optimization software built natively on the SAP platform.
Exception-led pricing workflow that ties policy checks to auditable decision trails across rate changes.
SPOSEA handles pricing and revenue management workflows by mapping rate decisions to configurable rule sets and execution steps. It supports demand and pricing planning cycles with scenario outputs, exceptions handling, and reportable decision trails for pricing governance.
The software focuses on operational control of price books and decisioning rather than only model outputs. Integration and automation surfaces center on moving pricing inputs and outputs between planning, execution, and downstream systems.
- +Rule-driven decisioning supports repeatable pricing workflows
- +Exception workflows add control for out-of-policy price changes
- +Scenario outputs make planning comparisons easier to audit
- +Configuration separates decision logic from execution steps
- –Requires careful governance to keep rule sets consistent across channels
- –API coverage and extensibility depth are not as well documented as peers
- –Modeling breadth for advanced optimization can be limited
- –Data preparation effort can be high for complex rate structures
Best for: Fits when teams need controlled pricing execution with scenario planning and exception workflows.
Omnia
vertical specialistRetail pricing automation and competitive intelligence platform for e-commerce and omnichannel brands.
Exception-first price deviation workflow that routes out-of-policy changes through approvals before publishing.
Omnia is a pricing and revenue management system built for retail teams that need governed price change workflows tied to demand and margin targets. It focuses on structured price lists, rule-based execution, and the operational handoff from planning to stores and channels.
Omnia also supports integrations that bring in product, inventory, and commercial context needed for forecasting and price optimization cycles. Control features cover permissioning and exception handling for price deviations across channels.
- +Rule-driven price execution with explicit change workflows
- +Strong governance around price lists and exception approvals
- +Operational support for channel-specific enforcement patterns
- +Integration hooks for bringing retail master data into pricing cycles
- –Forecasting model coverage depends on available connectors and inputs
- –Complex rule sets require careful governance to avoid unintended overrides
- –API depth may be limited for highly customized repricing pipelines
- –Data quality issues in product and inventory feeds surface in outputs
Best for: Fits when retail teams need governed price-list execution, channel controls, and exception workflows tied to optimization cycles.
Conclusion
After evaluating 10 market research, Atomize stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right pricing and revenue management software
Pricing and revenue management software coordinates forecasting and pricing workflows so teams can move from demand and scenario inputs to governed price execution outputs. This guide covers Atomize, Vendavo, PROS, Pricefx, IDeaS, Zilliant, Competera, PriceLabs, SPOSEA, and Omnia based on how each product chains automation, approvals, and publishing steps.
The comparison focuses on integration depth for pulling planning inputs and pushing price artifacts, the control depth for approvals, exceptions, and audit trails, and the API surface for repeatable execution. It also compares Atomize’s workflow automation chaining and API-centric integration with Vendavo’s price exception workflow and governed execution approach.
Evaluation criteria that map forecasting to governed pricing outputs
Forecast-to-execution value depends on whether the product chains input ingestion, scenario execution, and publishing through governed steps rather than producing disconnected recommendations. Teams also need enough automation and an API surface to move artifacts between planning, pricing, contract, and order systems without manual copy steps.
Workflow automation that connects ingestion, scenario execution, and publishing
Atomize links external data ingestion to scenario execution and controlled output publishing through configurable workflow automation. Pricefx also ties optimization outputs to governed approval and publish steps, which supports controlled change sets.
Exception and approval workflows tied to enforceable execution actions
Vendavo provides a price exception workflow with controlled approvals that ties recommended changes to enforceable execution steps. PROS also manages optimization plus rule-governed execution across channels with auditable exception and guardrail workflows.
Auditability for rule-governed pricing recommendations and changes
Pricefx emphasizes governed price workflow with approvals and traceable change history so pricing governance can review what changed and why. PROS keeps optimization recommendations auditable while exception handling routes changes through enforceable rules.
REST API patterns for integrating pricing outputs into external systems
Zilliant includes a REST pricing API that publishes optimized rates and supports integrating price outputs into CPQ and order flows. PriceLabs also centers on a REST pricing API with event-driven integration patterns for forecasting-led repricing handoffs.
Contract-to-list-to-net logic with waterfall coordination for release
Zilliant coordinates a contract price waterfall plus approval workflows that clear list-to-net decisions for release. Omnia routes out-of-policy price deviations through approvals before publishing, which supports retail-style governance on price-list execution.
Exception-first routing that blends policy checks with decision trails
Competera routes recommended changes through configurable approval and policy checks before publishing with an exception-first workflow. SPOSEA ties policy checks to auditable decision trails across rate changes using an exception-led workflow.
Decision framework for pricing and revenue management software
The primary fork is whether the organization needs scenario execution plus governed publishing driven by workflow orchestration, or whether it needs exception-first execution control that routes policy breaks into approvals. The second fork is whether the integration pattern must be API-centric for repeatable handoffs into external systems, or whether the priority is contract hierarchy design and waterfall logic that clears execution-ready list and net price outputs.
Map the required chain from inputs to published price artifacts
If data ingestion must feed scenario execution and controlled publishing with automation chaining, Atomize is built around configurable workflow automation that links ingestion to scenario execution. If scenario testing must connect directly to governed approval and publish steps, Pricefx provides decision and workflow orchestration for controlled comparisons before publish.
Choose the governance model: exception workflow control versus orchestration-first workflow publishing
If price governance needs exception routing with controlled approvals tied to enforceable execution steps, Vendavo provides a price exception workflow that connects recommendations to execution. If large teams need rule-governed optimization plus exception guardrails that remain auditable, PROS supports optimization guidance with enforceable rules for exception and guardrail workflows.
Validate the integration handshake for pricing outputs
If repeatable execution requires a REST pricing API for pushing optimized rates into external systems, Zilliant supports a REST pricing API and is designed to integrate price outputs into CPQ and ordering flows. If the workflow relies on forecasting-led repricing with API-driven handoffs, PriceLabs centers on a REST pricing API with event-driven integration patterns for publishing optimized rates.
Confirm contract waterfall and list-to-net governance requirements
If enterprise pricing must coordinate contract price waterfall logic with release approvals, Zilliant combines contract price waterfall plus approval workflows that clear list-to-net decisions for release. If retail governance requires exception-first deviation routing through approvals before publishing price-list changes, Omnia supports rule-driven price execution with explicit change workflows.
Assess policy and decision-trail expectations for exceptions
If exceptions must be handled through exception-first routing that includes configurable approval and policy checks before publishing, Competera provides that exception workflow shape. If teams need policy checks tied to auditable decision trails across rate changes, SPOSEA uses an exception-led pricing workflow designed for controlled decision tracing.
Check whether configuration depth matches the organization’s operational capacity
If governance requires rigorous configuration ownership and strong process discipline, Pricefx and Atomize both depend on disciplined model and workflow setup for reliable results. If automation depth must stay within a smaller team’s operational capacity, IDeaS can fit when built-in price exception workflows coordinate repricing cycles, but it also needs disciplined rule configuration and data readiness.
Who benefits from pricing and revenue management software with governed execution
The products fit teams that need more than forecasting and more than recommendations. They fit organizations that publish pricing changes only after exception routing, approvals, and execution handoffs are controlled.
Revenue planning and pricing teams coordinating forecasting with publish-ready price changes
Atomize supports governed automation chaining from external data ingestion to scenario execution and controlled output publishing. Pricefx also supports governed price workflow with approvals and scenario testing that enables controlled comparisons before publish.
Contract and channel pricing governance teams managing price exceptions across execution systems
Vendavo provides a price exception workflow with controlled approvals that ties recommended changes to enforceable execution steps. IDeaS includes built-in price exception workflows that route deviations into controlled review and approval steps for net price governance.
Enterprise pricing operations that must push list and net price outcomes into CPQ and ordering flows
Zilliant includes contract price waterfall coordination plus approval workflows that clear list-to-net decisions for release. Zilliant also supports a REST pricing API to integrate pricing outputs into CPQ and order systems.
Mid-market teams that need exception-first routing with policy checks before publishing
Competera routes recommended changes through configurable approval and policy checks before publishing using an exception-first pricing workflow. SPOSEA routes out-of-policy decisions through exception workflows with auditable decision trails across rate changes.
Retail pricing organizations that manage channel controls via price-list execution and approvals
Omnia supports rule-driven price execution with explicit change workflows and governance around price lists and exception approvals. Omnia also routes out-of-policy price deviations through approvals before publishing to protect channel controls.
Common pitfalls when selecting and deploying pricing and revenue management software
Missteps usually come from assuming forecasting and pricing tools will produce execution-ready governance by default. Many failures occur when rule configuration ownership, reference data quality, and integration mapping are not treated as part of the project plan.
Selecting on optimization features while underestimating exception routing and approval configuration requirements
Vendavo requires careful setup of rules and reference data for accurate exception workflow outcomes. PROS also requires rigorous configuration of price governance roles and exception routing to keep exception and guardrail workflows enforceable.
Integrating outputs with manual steps instead of using an API-driven publishing pattern
Zilliant and PriceLabs both position their integration via REST pricing API and event-driven or handoff patterns, which reduces manual translation work between optimization and execution. If integration is treated as a one-off export, CPQ and ordering systems will not reliably align with the published artifacts.
Assuming contract hierarchy and waterfall logic can be improvised after go-live
Zilliant’s contract price waterfall plus approval workflows depend on disciplined price list and contract hierarchy design to avoid mis-cleared list-to-net decisions. Without that hierarchy work, approval workflows cannot correctly clear release-ready prices.
Allowing inconsistent master data and upstream formats to drive scenario inputs
Atomize notes that complex integrations take time if upstream data formats are inconsistent. PROS also flags that modeling outcomes depend on consistent master data maintenance, which directly affects rule-governed optimization results.
Relying on documented API capability while ignoring how commercial systems are modeled
Competera notes that API coverage can depend on how commercial systems are modeled, which affects whether policy checks can map to real execution structures. SPOSEA also highlights that API coverage and extensibility depth are not as well documented as peers, which can complicate integration scope late in the deployment.
How We Selected and Ranked These Tools
We evaluated Atomize, Vendavo, PROS, Pricefx, IDeaS, Zilliant, Competera, PriceLabs, SPOSEA, and Omnia using feature coverage at 40% weight, ease of operationalizing configuration and workflows at 30% weight, and value alignment at 30% weight. Atomize ranked highest because its workflow automation chains external data ingestion to scenario execution and controlled output publishing with an API-centric integration pattern for repeatable input and artifact handoffs.
Vendavo earned strong placement for its price exception workflow that ties recommended changes to enforceable execution steps through controlled approvals. Zilliant and PriceLabs both scored well on integration expectations because each product offers REST pricing API patterns designed for pushing optimized rate outcomes into external systems, including CPQ and order flows.
Frequently Asked Questions About pricing and revenue management software
How do Atomize and PriceLabs move from forecasting outputs to published price changes?
Which tools provide REST-based pricing interfaces for pushing updates into external systems?
When should Vendavo vs Pricefx be evaluated for contract and channel rule governance?
What breaks if rule-based exception workflows are absent when scaling list-to-net governance?
How does Zilliant coordinate gross-to-net decisions with CPQ and ordering systems?
Which platform is better for policy-driven pricing execution with measurable performance feedback loops?
How do SPOSEA and IDeaS handle rate decisions that require routed exceptions rather than direct publishing?
What security and admin control differences matter when provisioning roles for pricing planners?
How should teams plan data migration when moving price books and decision rules into these systems?
When evaluating Omnia vs other platforms, where does retail-specific channel control change the workflow design?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
- Market ResearchTop 10 Best Pricing Analytic Software of 2026
- Business FinanceTop 10 Best Revenue Management Software of 2026
- Market ResearchTop 10 Best B2B Price Optimization And Management Software of 2026
- Market ResearchTop 10 Best Pricing Intelligence Services of 2026
- Business Process OutsourcingTop 10 Best Automated Revenue Management Services of 2026
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