GITNUXSOFTWARE ADVICE
Marketing AdvertisingTop 10 Best Pr Software of 2026
Ranked roundup of pr software tools for outreach and campaign management, with criteria and tradeoffs for PR teams, including JustReachOut.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
JustReachOut is the best fit for smaller PR teams running repeated pitching cycles with tracked follow-ups tied to journalist outcomes, whereas Meltwater works better if you need measurement-grade coverage reporting plus journalist database segmentation in one workflow.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
JustReachOut
Pitch tracking with structured follow-up steps tied to each journalist and campaign entry.
Built for fits when teams run repeated pitching cycles and need tracked follow-ups tied to journalist outcomes..
PITCHBOX
Editor pickPitch tracking tied to campaign workflow states, with assignment and follow-up visibility across outreach cycles.
Built for fits when PR teams manage multi-round journalist outreach and need consistent campaign tracking with governance..
Prezly
Editor pickOutreach and press release workflows remain linked to coverage results for traceable earned media reporting.
Built for fits when PR teams need connected pitch, press release, and coverage tracking without separate systems..
Related reading
Comparison Table
JustReachOut
SMBPR outreach platform helping startups find and pitch relevant journalists and media outlets.
Pitch tracking with structured follow-up steps tied to each journalist and campaign entry.
JustReachOut combines a journalist database with media list building and outreach execution, so users can build a targeted media slate and send pitches from the same workspace. Campaign records store contact details, message notes, status changes, and follow-up steps so outreach can be rerun without losing context. Coverage tracking connects outcomes back to the journalist and campaign entries, which supports consistent reporting for media relations activity.
A key tradeoff is that the system centers on outreach workflow rather than end-to-end press release distribution, so teams still need separate release publishing tooling. JustReachOut fits best for ongoing thought-leadership and announcement pitching where consistent pitch follow-up and response monitoring matter more than publishing automation.
- +Journalist database search feeds media list building directly
- +Pitch tracking keeps contact, message status, and follow-ups together
- +Campaign reporting ties outcomes to specific journalists
- +Workflow reduces manual spreadsheet juggling during outreach
- –Limited press release distribution workflow coverage
- –Some targeting changes require re-validating media list membership
- –Advanced governance needs extra process around shared workspaces
- –Automation depth is stronger for outreach than for broader PR ops
Startup PR teams
Book founders into recurring journalist pitches
Higher response rate from repeat outreach
Agency account managers
Coordinate multi-client pitching workflows
Clear handoffs across team members
Show 2 more scenarios
Comms leads
Track outreach outcomes for monthly PR reporting
More consistent earned media reporting
Map responses and coverage outcomes back to campaign entries and journalists.
Thought leadership marketers
Target niche beats with tailored pitches
Better targeting consistency across campaigns
Search by role and geography, then run status-based outreach for each beat segment.
Best for: Fits when teams run repeated pitching cycles and need tracked follow-ups tied to journalist outcomes.
More related reading
PITCHBOX
SMBOutreach platform combining CRM, email automation, and backlink tracking for PR and SEO campaigns.
Pitch tracking tied to campaign workflow states, with assignment and follow-up visibility across outreach cycles.
PITCHBOX organizes outreach work around named campaigns so teams can manage journalist outreach, pitch assignments, and follow-up states in one workspace. Pitch tracking and contact management reduce manual spreadsheet work by keeping communication history and outcomes tied to each journalist record. Reporting supports PR analytics needs like activity and response trends across active and completed campaigns.
A tradeoff appears when workflows require highly bespoke media database schemas, because PITCHBOX works best with its campaign and pitch objects rather than custom data modeling. PITCHBOX fits usage situations where PR teams run repeated journalist outreach cycles and need consistent internal handoffs from research through follow-ups.
- +Campaign-first workflow keeps pitch tracking aligned to outreach stages
- +Journalist contact management supports segmentation for targeted outreach
- +Reporting provides campaign-level coverage workflow visibility
- +RBAC and audit trails support multi-user governance
- –Custom data modeling is limited compared with spreadsheet-led processes
- –Some media list hygiene steps require careful setup to avoid duplicates
- –Automation depth can lag teams needing advanced message orchestration
- –Reporting is less granular for channel-level earned media attribution
PR team leads
Track pitches across journalist follow-ups
Faster internal handoffs
Media relations managers
Segment contacts for targeted pitching
Higher response rates
Show 2 more scenarios
Agency PR teams
Manage multiple client outreach campaigns
Less cross-campaign confusion
Workspaces and campaign separation support concurrent outreach with shared workflows.
Executive stakeholders
Review outreach performance
Clear coverage progress
Reporting views summarize outreach activity and outcomes by campaign.
Best for: Fits when PR teams manage multi-round journalist outreach and need consistent campaign tracking with governance.
Prezly
SMBPR management software for building online newsrooms and managing journalist relationships.
Outreach and press release workflows remain linked to coverage results for traceable earned media reporting.
Prezly combines media lists, journalist contact records, and campaign-style outreach tracking so PR teams can manage who received what and when. Press release workflow tools cover drafting, approvals, and sending, while coverage tracking captures results from published placements and links them to outreach history. The product is built for repeatable newsroom operations where editorial preparation and media follow-up share the same context.
A tradeoff is that data quality and targeting still depend on manual list curation and ongoing contact hygiene, because automated media enrichment is not the focus of the core workflow. Prezly fits teams running recurring outreach cycles, where contacts, pitches, and press release outputs must stay connected for internal reporting and post-campaign review.
- +Pitch and release workflows share the same outreach context
- +Coverage tracking ties published results back to campaign activity
- +Media list segmentation helps keep outreach targeted by outlet role
- +Editorial process stages reduce handoff loss between teams
- –Media list quality requires ongoing curator time and updates
- –Reporting depth can feel limited compared with analytics-first tools
- –Complex governance across large orgs can require deliberate process design
- –Journalist personalization depends on structured notes and manual entry
In-house communications teams
Run recurring product announcements
Cleaner campaign postmortems and attribution
PR agencies
Coordinate multiple client pitch cycles
Faster internal status reporting
Show 1 more scenario
Partnership and PR coordinators
Maintain outlet relationships over time
Fewer lost contacts
Contact records and notes support relationship continuity across press release and pitch events.
Best for: Fits when PR teams need connected pitch, press release, and coverage tracking without separate systems.
Meltwater
enterpriseMedia intelligence platform offering PR monitoring, social listening, and analytics for communications teams.
Sentiment-aware coverage reporting that links media signals to PR themes for measurable campaign outcomes.
Meltwater connects media monitoring, press clipping, and earned coverage reporting into one workflow for PR measurement and campaign tracking. Its journalist database and media contact management support segmentation for pitch personalization and repeatable outreach runs.
Coverage data can be refined by source and sentiment so PR teams can produce coverage reporting tied to specific themes and targets. Meltwater also supports integrations and an API surface for pulling media signals into external tooling and automating recurring reporting.
- +Strong journalist database and contact management for segmentation and outreach
- +Coverage reporting ties monitoring results to PR measurement workflows
- +Sentiment and source filtering improves signal quality for reporting
- +API and integration options support automated data pull into other systems
- –Workflow setup can take time for consistent campaign taxonomy and tagging
- –Some PR outreach steps depend on configuration across channels
- –Editorial review workflows for press releases require external process alignment
- –High-volume monitoring can demand careful query tuning to stay usable
Best for: Fits when PR teams need journalist database segmentation plus measurement-grade coverage reporting in one workflow.
Cision
enterprisePR software platform for media outreach, press release distribution, and journalist database management.
Coverage reporting that ties tracked outcomes to campaigns and journalist-level records for earned media measurement.
Cision handles end-to-end PR workflows, including press release creation and distribution, media contact management, and coverage reporting. It combines newsroom-style work management with journalist and outlet data so outreach can be planned around contacts and past coverage.
Coverage tracking ties results back to campaigns with reporting views designed for earned media measurement. Integration and automation options focus on connecting newsroom outputs and tracking signals into existing marcom and analytics processes.
- +Campaign and coverage reporting keeps earned media measurement in one place.
- +Media contact management supports segmenting outreach lists by journalist records.
- +Press release workflow covers writing to distribution status tracking.
- +Extensive integrations and API access support connecting PR signals to other systems.
- –Admin and permissions design can be complex for multi-team organizations.
- –Journalist and outlet data refresh cadence may require ongoing list hygiene.
- –Editorial calendar and campaign tracking workflows can feel rigid for nonstandard processes.
- –Automation relies on configuration depth and takes time to tune reliably.
Best for: Fits when PR teams need press release workflow plus coverage reporting linked to journalist records.
Muck Rack
SMBJournalist database and PR management platform for media outreach and monitoring.
Journalist profile pages that unify contact context with coverage history for pitch follow-up.
Muck Rack is built for PR and media teams that need a journalist-first workflow tied to real coverage. It combines journalist profiles, media list building, and pitch and inquiry tracking with a coverage view that helps connect outreach to results.
The system supports newsroom-style press room assets and press release workflow features that let teams publish and manage outbound announcements in one place. Media outreach reporting and measurement views are designed to support campaign follow-up without stitching together multiple tools.
- +Journalist profiles and media list building reduce research and manual deduping
- +Pitch tracking and media inquiry management keep outreach status from fragmenting
- +Coverage views support faster campaign follow-up and attribution to contacts
- +Press room publishing workflow keeps release details centralized
- –Built-in workflows can feel rigid for highly customized PR processes
- –Granular reporting depth lags dedicated analytics tools for complex attribution needs
- –Automation across multiple newsroom systems depends on external integrations
- –Setup requires careful contact hygiene to prevent duplicates across lists
Best for: Fits when PR teams manage sustained journalist relationships and need coverage-linked outreach tracking.
Onclusive
enterprisePR measurement software for media monitoring, audience insights, and communications reporting.
Automated coverage-to-reporting workflow links monitoring results to campaign reporting outputs with minimal manual rework.
Onclusive pairs media monitoring with PR workflow automation, so coverage updates can trigger downstream reporting and internal tasks. Editorial dashboards organize press coverage into shareable coverage views that marketing, comms, and agency teams can align on.
Journalistic targeting is supported through a structured journalist database and media list building workflow. Automation and integrations are central to keeping measurement consistent across campaigns.
- +Coverage views link monitoring outputs directly into reporting workflows.
- +Media contact management supports segmentation for targeted outreach work.
- +Automation reduces manual effort when coverage volume changes mid-campaign.
- +Extensible integration surface supports connecting existing comms systems.
- –Setup and configuration discipline is needed for accurate journalist and topic matching.
- –Some campaign workflows still require spreadsheet-style exports for ad hoc analysis.
- –Handling complex approval chains can require extra process design outside the tool.
- –Granular control of permissions and sharing can feel heavy for small teams.
Best for: Fits when comms teams need automated coverage reporting with structured targeting data and repeatable workflows.
Business Wire
enterprisePress release distribution platform for corporate announcements, regulatory notices, and media outreach.
NewsTrak engagement reporting combines release views, link clicks, downloads, and geographic audience breakdowns.
Business Wire occupies the distribution-focused end of PR software, with a global newswire network rather than a full journalist relationship workspace. Its core service distributes text, multimedia, and regulatory announcements across geographic and industry circuits.
Business Wire Connect handles submission and review, while NewsTrak reports views, clicks, downloads, and audience geography. The product suits release-led communications but offers less depth for personalized outreach, contact management, and campaign orchestration.
- +Global distribution covers local, national, and international news circuits.
- +Supports multimedia attachments, social sharing, and search-optimized release presentation.
- +NewsTrak reports views, clicks, downloads, and geographic audience data.
- +Business Wire Connect supports online submission, review, and release scheduling.
- –Distribution does not replace journalist research or personalized pitching.
- –Reporting reflects release engagement rather than full earned-media attribution.
- –Editorial review and formatting requirements can add submission friction.
- –Advanced outreach workflows and contact relationship management are limited.
Best for: Fits when investor relations and corporate communications teams need structured release distribution with engagement reporting.
EIN Presswire
SMBSelf-serve press release distribution platform for organizations seeking broad online publication.
Newsroom-style release discovery inside the EIN Presswire site, built around a searchable archive and publication outcomes.
EIN Presswire is a press release distribution service that emphasizes publishing workflows for media-facing announcements. It supports guided release submission with configurable fields that help standardize formatting before dispatch.
The core workflow centers on creating a release, selecting distribution details, and tracking publication outcomes through its site interfaces. EIN Presswire also provides newsroom and media search experiences that support ongoing earned media discovery beyond a one-off send.
- +Guided release submission reduces formatting mistakes before dispatch
- +Strong publishing workflow with clear status tracking inside the interface
- +Searchable release archive supports ongoing newsroom reference
- +Distribution-first design fits teams that send frequent announcements
- –Pitch management and journalist relationship features are not the focus
- –Limited automation depth for multi-step PR workflows compared with dedicated suites
- –No documented deep API integration surface for external PR systems
- –Coverage analytics depth is constrained for attribution and campaign measurement
Best for: Fits when teams need consistent press release publishing and publication tracking without building outreach workflows.
PressPage
enterpriseDigital newsroom software for publishing stories, managing media assets, and supporting press relations.
Embargo-aware release workflow links approval status to scheduled publishing and downstream notifications.
PressPage fits PR teams that need repeatable press release workflows and centralized media contact management. It combines an editorial calendar with press release publishing, pitch tracking, and coverage reporting in one workspace.
Automation covers release approvals, embargo handling, and email notifications tied to workflow stages. The product focuses on earned media workflows rather than marketing campaign execution or ad analytics.
- +Editorial calendar connects releases, tasks, and distribution steps
- +Workflow states support approvals and embargo timing without spreadsheet work
- +Coverage reporting keeps updates tied to specific outreach and releases
- +Media inquiry tracking logs journalist requests inside the same workspace
- –Media contact management can feel limited for large journalist database operations
- –API coverage is narrower than full workflow automation use cases
- –Permissions require careful role planning across multi-team release approvals
- –Integrations depend heavily on connected email and publishing flows
Best for: Fits when a PR team needs end-to-end release workflow, outreach tracking, and coverage reporting in one tool.
Conclusion
After evaluating 10 marketing advertising, JustReachOut stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right pr software
PR software in this guide spans outreach execution, journalist contact management, and coverage reporting so earned media work stays traceable across campaigns. The tools covered include JustReachOut, PITCHBOX, Prezly, Meltwater, Cision, Muck Rack, Onclusive, Business Wire, EIN Presswire, and PressPage.
Several entries tie pitch tracking to campaign workflow states, like JustReachOut and PITCHBOX, while others connect release workflow steps to coverage outcomes, like Prezly and Cision. Coverage reporting emphasis also varies, including sentiment-aware coverage reporting in Meltwater and automated coverage-to-reporting handoffs in Onclusive.
PR software for media outreach, press release workflow, and earned media coverage tracking
PR software coordinates media outreach from journalist discovery and media list building through pitch tracking and follow-ups tied to campaigns. It also manages press release workflows where relevant, such as PressPage linking approval status to scheduled publishing and Business Wire supporting engagement reporting from distributed releases.
Coverage tracking is the second core function in this category, with tools like Cision tying tracked outcomes to campaigns and journalist-level records and Meltwater adding sentiment-aware coverage reporting tied to PR themes. For teams running repeated outreach cycles, JustReachOut emphasizes structured follow-up steps tied to each journalist and campaign entry, while PITCHBOX focuses on campaign-first workflow states with assignment and follow-up visibility across outreach rounds.
Core capabilities that keep PR outreach and coverage traceable
PR software needs to connect outreach execution to coverage outcomes so teams can answer which pitches drove results and which press release steps produced earned media. The strongest tools keep this link inside one workflow instead of splitting it across manual spreadsheets and separate reporting dashboards.
These capabilities also determine how much control admins get over campaign operations. Tools that offer automation and a documented API surface for integrations reduce rework when media monitoring, analytics exports, and internal approval steps must stay consistent across teams.
Pitch tracking tied to campaigns and journalist outcomes
JustReachOut ties pitch follow-ups to each journalist and campaign entry using structured next steps. PITCHBOX connects pitch tracking to campaign workflow states with assignment and follow-up visibility across outreach rounds.
Press release workflow that stays linked to coverage reporting
Prezly keeps outreach and press release workflows in the same system so campaigns remain traceable from pitch to published coverage. Cision ties campaign and coverage reporting to journalist-level records to support earned media measurement in one place.
Coverage reporting mapped to themes, sentiment, or measurement workflows
Meltwater provides sentiment-aware coverage reporting that links media signals to PR themes for campaign outcomes. Onclusive automates coverage-to-reporting workflow handoffs so monitoring outputs feed reporting with minimal manual rework.
Journalist contact management and segmentation for media list building
Muck Rack uses journalist profile pages that unify contact context with coverage history to support follow-up. Meltwater combines a strong journalist database with segmentation for targeted outreach and coverage measurement.
Media inquiry management and inbox-like outreach status control
Muck Rack uses pitch tracking and media inquiry management to prevent outreach status fragmentation. Pitch tracking in PITCHBOX includes follow-up visibility across outreach cycles so teams do not lose thread continuity.
Choose PR software by workflow ownership and automation depth
The key decision is whether outreach and release work should live in one workflow that feeds coverage reporting, or whether coverage and measurement should be handled by a separate monitoring-first system. Tools like Prezly and Cision center the traceable campaign link, while JustReachOut and PITCHBOX center the repeatable pitch execution loop.
A second decision is how much governance is needed for multi-team operations. Admin and permissions complexity can become a workload in enterprise comms environments, so the selection should match the organization’s campaign governance model before rollout.
Pick workflow ownership style based on whether releases and pitches must share context
If press release workflow steps must stay traceable back to pitch activity, Prezly and Cision connect outreach context and coverage measurement in the same system. If pitch execution with tracked follow-ups is the primary workload, JustReachOut and PITCHBOX keep journalist-level outreach status aligned to campaign progress.
Match campaign repeatability to the pitch tracking model
If follow-ups repeat across cycles per journalist and campaign entry, JustReachOut uses structured follow-up steps tied to each journalist. If outreach stages require assignment and follow-up visibility across multiple rounds, PITCHBOX aligns pitch tracking to campaign workflow states.
Select coverage reporting based on how measurement will be constructed
If measurement requires sentiment-aware theme reporting, Meltwater connects monitoring results to PR themes for campaign outcomes. If reporting needs automated coverage-to-reporting handoffs with minimal manual rework, Onclusive links coverage views directly into reporting workflows.
Evaluate media contact operations and list hygiene workload
If the organization expects media list curation as an ongoing activity, Prezly can still work well but media list quality needs curator time and updates. If the organization struggles with duplicate management, PITCHBOX requires careful setup of media list hygiene steps to avoid duplicates.
Confirm whether the tool matches release distribution needs without acting as a newsroom research system
If investor relations and corporate communications need global distribution plus engagement reporting, Business Wire supports release presentation and NewsTrak engagement reporting. If the organization expects journalist discovery and personalized pitching inside the same tool, Business Wire does not replace journalist research or personalized pitching.
Check governance and extensibility expectations for multi-team adoption
If multiple teams will collaborate under complex permissions, Cision’s admin and permissions design can become a governance complexity point. If the team needs more rigid built-in workflows or fewer customization levers, Muck Rack can feel rigid for highly customized PR processes.
Who should buy which PR software workflow
Teams that manage repeated pitching cycles need pitch tracking that keeps follow-ups tied to journalists and campaign entries without manual status reconciliation. Teams that run press release workflows and must report earned media outcomes need coverage reporting that maps back to release and campaign activity.
Different buyer profiles also expect different degrees of automation. Some teams want automated coverage-to-reporting handoffs, while others prioritize journalist profile context and relationship continuity.
PR teams running repeated journalist outreach cycles with follow-ups
JustReachOut fits teams that need structured follow-up steps tied to each journalist and campaign entry. PITCHBOX fits teams that need campaign-first workflow states with assignment and follow-up visibility across outreach rounds.
Comms teams that want releases and earned media measurement connected in one place
Prezly supports pitch and release workflows that share the same outreach context and coverage tie-back. Cision keeps campaign and coverage reporting linked to journalist-level records for earned media measurement.
Comms and measurement teams that require sentiment-aware coverage outcomes
Meltwater connects monitoring results to PR themes using sentiment-aware coverage reporting. Coverage reporting depends on consistent campaign taxonomy and tagging, so workflow setup effort is part of the fit.
Teams that need automated coverage reporting outputs with minimal manual rework
Onclusive provides automated coverage-to-reporting workflow links that reduce manual steps. Setup and configuration discipline is required so journalist and topic matching stays accurate.
Investor relations teams focused on distributed release engagement reporting
Business Wire supports global distribution and NewsTrak engagement reporting with link clicks, downloads, and geographic audience breakdowns. The workflow focuses on engagement outcomes rather than full earned-media attribution.
Common PR software buying pitfalls that break workflow traceability
The most frequent failure mode is choosing a tool for one stage of the workflow and then expecting it to cover every stage without operational tradeoffs. The second frequent failure mode is underestimating workflow setup effort for consistent tagging, mapping, and media list hygiene.
These mistakes show up as lost campaign context, duplicate contact records, and reporting that cannot be attributed back to outreach activity. The result is a system that documents work but does not support decision-making on what produced earned media outcomes.
Buying a release distribution tool and expecting it to replace personalized journalist outreach
Business Wire supports global distribution and release engagement reporting, but it does not replace journalist research or personalized pitching. Separate journalist database and outreach execution is still required for media outreach operations.
Ignoring workflow setup effort for campaign taxonomy and tracking consistency
Meltwater requires workflow setup time for consistent campaign taxonomy and tagging, so teams that skip this phase get weaker reporting signals. Onclusive also requires configuration discipline so journalist and topic matching stays accurate for automated reporting.
Allowing media list hygiene to become an afterthought during campaign execution
Prezly needs ongoing media list curator time and updates to maintain list quality. PITCHBOX media list hygiene steps require careful setup to avoid duplicates that disrupt segmentation.
Expecting rigid built-in workflows to match a highly customized outreach process
Muck Rack’s built-in workflows can feel rigid for highly customized PR processes. Teams with complex internal steps should validate whether workflow states and reporting can match real operations.
Selecting based on reporting depth alone without checking how campaign states map to follow-ups
Cision offers campaign and coverage reporting linked to journalist-level records, but admin and permissions design can be complex for multi-team organizations. JustReachOut and PITCHBOX prioritize campaign-aligned pitch tracking so outreach follow-ups remain tied to workflow progress.
How We Selected and Ranked These Tools
We evaluated JustReachOut, PITCHBOX, Prezly, Meltwater, Cision, Muck Rack, Onclusive, Business Wire, EIN Presswire, and PressPage across pitch tracking, press release workflow support, journalist contact management, and coverage reporting tie-ins. Features accounted for 40% of the ranking, combining workflow depth such as pitch tracking linked to campaign workflow states and coverage-to-reporting automation.
Ease of use and value each accounted for 30%, including how much manual work is implied by media list hygiene and workflow setup like campaign taxonomy tagging. JustReachOut separated itself by tying structured follow-up steps to each journalist and campaign entry, which keeps outreach execution and outcomes traceable across repeated pitching cycles.
Frequently Asked Questions About pr software
Which tool best centralizes journalist-centric pitch tracking across repeated outreach rounds?
How do campaign workflows differ between Pitchbox and Cision for end-to-end earned media follow-through?
Which platforms link press release workflow to coverage results without separate reporting stitching?
When a PR team needs media monitoring data to drive automated reporting, where does Onclusive fit?
What breaks if a team prioritizes sentiment-aware measurement instead of just contact-level coverage history?
How does journalist profile context support follow-up in Muck Rack compared with contact records in distribution-first tools?
Which tools provide an API surface for pulling media signals into other systems?
How should teams handle data migration if they are moving from spreadsheets into an earned media workflow tool?
Where do admin controls and governance show up most clearly for multi-user PR teams?
What tradeoff occurs when a team uses Press release distribution services instead of PR workflow platforms?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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