GITNUXSOFTWARE ADVICE
Marketing AdvertisingTop 10 Best Ooh Media Software of 2026
Discover top Ooh media software solutions to streamline campaigns.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Broadsign
Broadsign Trafficking and Publishing workflow that automates asset scheduling to outdoor inventory
Built for agencies managing complex outdoor signage campaigns across many locations and stakeholders.
OUTFRONT Media
Market-specific digital OOH inventory with format selection for scheduled placements
Built for oOH buying teams coordinating multi-market digital placements with site-level execution.
JCDecaux
Inventory and availability management tied to JCDecaux media locations
Built for oOH teams trading placements inside JCDecaux inventory across multiple cities.
Comparison Table
This comparison table evaluates Ooh Media Software solutions used by out-of-home advertisers, including platforms associated with Broadsign, OUTFRONT Media, JCDecaux, Clear Channel Outdoor, and oOh!media. Readers can compare how these systems handle ad scheduling, inventory management, creative and campaign execution, reporting, and integrations across DOOH networks.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Broadsign Provides digital out of home audience, buying, and ad operations tools used to plan, activate, and optimize DOOH campaigns. | DOOH platform | 8.7/10 | 9.1/10 | 8.3/10 | 8.4/10 |
| 2 | OUTFRONT Media Runs DOOH media sales, inventory tools, and campaign management workflows across a large outdoor advertising footprint. | OOH network | 7.1/10 | 7.4/10 | 6.8/10 | 6.9/10 |
| 3 | JCDecaux Operates DOOH network management and campaign activation capabilities for street furniture and digital screens. | OOH network | 7.2/10 | 7.6/10 | 6.9/10 | 7.1/10 |
| 4 | Clear Channel Outdoor Supports DOOH campaign execution with network inventory and operations services for outdoor advertising. | OOH network | 7.4/10 | 7.2/10 | 7.6/10 | 7.6/10 |
| 5 | oOh!media Provides programmatic and campaign tools for buying and managing outdoor digital advertising placements within the oOh!media network. | DOOH network | 7.2/10 | 7.6/10 | 7.0/10 | 7.0/10 |
| 6 | xAd Enables programmatic DOOH buying and ad delivery across digital out of home inventory using audience and location targeting. | ad-tech | 7.9/10 | 8.3/10 | 7.2/10 | 8.1/10 |
| 7 | ScreenCloud Provides a remote digital signage player and publishing workflow for scheduling, playlists, and device management. | signage CMS | 7.5/10 | 7.4/10 | 8.3/10 | 6.8/10 |
| 8 | Vistar Media Programmatic out-of-home advertising platform for planning, activation, and measurement across DOOH inventory through data-driven buying workflows. | programmatic buying | 7.1/10 | 7.4/10 | 6.9/10 | 7.0/10 |
| 9 | Intersection DOOH and omnichannel planning and optimization platform for coordinating audience targeting, creative delivery, and campaign reporting across screens. | campaign planning | 7.6/10 | 8.0/10 | 7.2/10 | 7.3/10 |
| 10 | Blippar Visual engagement platform that enables creation and delivery of interactive AR experiences linked to marketing campaigns on mobile and screen activations. | interactive AR | 7.1/10 | 7.5/10 | 6.8/10 | 7.0/10 |
Provides digital out of home audience, buying, and ad operations tools used to plan, activate, and optimize DOOH campaigns.
Runs DOOH media sales, inventory tools, and campaign management workflows across a large outdoor advertising footprint.
Operates DOOH network management and campaign activation capabilities for street furniture and digital screens.
Supports DOOH campaign execution with network inventory and operations services for outdoor advertising.
Provides programmatic and campaign tools for buying and managing outdoor digital advertising placements within the oOh!media network.
Enables programmatic DOOH buying and ad delivery across digital out of home inventory using audience and location targeting.
Provides a remote digital signage player and publishing workflow for scheduling, playlists, and device management.
Programmatic out-of-home advertising platform for planning, activation, and measurement across DOOH inventory through data-driven buying workflows.
DOOH and omnichannel planning and optimization platform for coordinating audience targeting, creative delivery, and campaign reporting across screens.
Visual engagement platform that enables creation and delivery of interactive AR experiences linked to marketing campaigns on mobile and screen activations.
Broadsign
DOOH platformProvides digital out of home audience, buying, and ad operations tools used to plan, activate, and optimize DOOH campaigns.
Broadsign Trafficking and Publishing workflow that automates asset scheduling to outdoor inventory
Broadsign stands out with a digital signage workflow built specifically for outdoor media planning, buying, and campaign execution. The platform ties booking and content publishing together so teams can manage schedules, assets, and proofs for multiple sites. Strong integrations support ad content distribution and monitoring across diverse screens and vendors. Collaboration and permissions help agencies and brands coordinate approvals and trafficking without manual handoffs.
Pros
- End-to-end OOH workflow links trafficking, scheduling, and publishing for outdoor campaigns
- Granular permissions support agency and brand collaboration with clear approval steps
- Operational control over asset deployment reduces manual syncing across multiple locations
- Integration-friendly architecture supports delivery to varied screen and vendor environments
- Built-in auditing and logging help troubleshoot delivery and playback issues
Cons
- Complex setup for multi-vendor OOH networks can slow initial rollout
- Workflow design can feel rigid when campaigns need frequent custom deviations
- Advanced reporting may require training for teams used to simpler dashboards
- System behavior can depend on accurate metadata and screen configuration
Best For
Agencies managing complex outdoor signage campaigns across many locations and stakeholders
OUTFRONT Media
OOH networkRuns DOOH media sales, inventory tools, and campaign management workflows across a large outdoor advertising footprint.
Market-specific digital OOH inventory with format selection for scheduled placements
OUTFRONT Media stands out with large-scale digital out-of-home inventory across street-level, malls, and transit environments. The platform-centric workflow supports campaign planning through specific market availability, format selection, and scheduling for media placements. It also supports execution tracking needs through operational contacts and delivery coordination tied to specific sites and assets. For teams focused on buying, delivering, and managing OOH placements, the core value centers on asset-level reach rather than creative production automation.
Pros
- Broad digital OOH coverage across street, transit, and retail formats for plan consistency
- Asset and market specificity supports realistic placement scheduling and reach planning
- Operational delivery coordination maps placements to real-world site execution
Cons
- Limited evidence of self-serve creative workflows inside the campaign planning process
- Navigation can feel sales and logistics oriented instead of software-first for managers
- Reporting and insights depend more on operational processes than unified analytics tools
Best For
OOH buying teams coordinating multi-market digital placements with site-level execution
JCDecaux
OOH networkOperates DOOH network management and campaign activation capabilities for street furniture and digital screens.
Inventory and availability management tied to JCDecaux media locations
JCDecaux stands out as a real-world OOH media operator with software-backed inventory, planning, and asset management across street furniture, transit formats, and outdoor estates. Its core strengths center on managing locations, availability, campaign details, and cross-city rollout workflows that align with how OOH buyers execute. The experience is oriented around JCDecaux’s own media network operations rather than generic creation tools. This makes it strongest when workflows start from specific sites and formats and end in traded placements.
Pros
- Tight linkage between sites, formats, and campaign placement details
- OOH workflow coverage across transit and street furniture inventory types
- Operational visibility supports coordination for multi-location activations
- Strong suitability for brand buying that starts with specific assets
Cons
- Limited general-purpose capabilities outside JCDecaux inventory workflows
- Workflow depth can feel complex for teams managing multiple suppliers
- Less emphasis on self-serve design and creative production tooling
Best For
OOH teams trading placements inside JCDecaux inventory across multiple cities
Clear Channel Outdoor
OOH networkSupports DOOH campaign execution with network inventory and operations services for outdoor advertising.
OOH inventory management with market and placement-based campaign scheduling
Clear Channel Outdoor focuses on managing and selling real-world out-of-home inventory rather than operating a traditional ad-production or marketing automation suite. Its capabilities center on OOH planning and campaign management tied to physical media assets, with workflows that support booking, targeting by location, and lifecycle execution. The offering works best as an OOH channel solution inside broader media operations where display operations and asset availability matter most. Reporting and optimization are geared toward OOH delivery performance and reach across markets.
Pros
- Strong OOH inventory coverage that supports location-based campaign buying
- Campaign execution workflows align with real-world media scheduling needs
- Reporting focuses on OOH delivery outcomes across markets and placements
Cons
- Limited fit for non-OOH channels without separate tooling integrations
- Creative production and digital asset management are not the primary focus
- Workflows can feel inventory-first instead of marketer-first
Best For
OOH agencies needing streamlined booking and execution across physical media markets
oOh!media
DOOH networkProvides programmatic and campaign tools for buying and managing outdoor digital advertising placements within the oOh!media network.
Cross-format inventory planning with placement-level booking and delivery reporting
oOh!media stands out for combining out-of-home display operations with campaign management tooling geared to brands and agencies. Core capabilities typically include planning across digital and static inventory, booking and trafficking of campaigns, and reporting on delivery performance. The platform’s value centers on managing physical media placements at scale rather than running creative production workflows inside the software.
Pros
- Inventory planning across roadside and retail formats supports multi-location campaign execution
- Delivery reporting ties exposure outcomes to booked placements for clearer post-campaign review
- Operational alignment with Ooh!media logistics reduces coordination friction between buyers and media
Cons
- Creative and production steps often depend on external agency workflows
- Complex inventory structures can make campaign setup slower for first-time users
- Reporting detail can feel placement-centric rather than fully marketer-analytics centric
Best For
Brand and agency teams buying multi-location out-of-home media
xAd
ad-techEnables programmatic DOOH buying and ad delivery across digital out of home inventory using audience and location targeting.
Addressable OOH targeting using location and audience signals for real-world placements
xAd stands out by optimizing OOH media inventory through a network-focused platform approach rather than generic ad delivery. The core capabilities center on addressable targeting using location and audience signals, plus campaign planning tools aligned to real-world out-of-home placements. It also supports measurement workflows that tie deployments to performance outcomes across formats. Overall, xAd emphasizes data-driven OOH buying and execution for teams managing multiple markets and media partners.
Pros
- OOH inventory buying built around addressable audience targeting
- Location-based audience capabilities support market-by-market activation
- Performance measurement aligned to real-world campaign delivery
Cons
- Setup can feel complex when integrating targeting data and partners
- Reporting workflows can require more manual interpretation than expected
- Campaign optimization depends heavily on available inventory coverage
Best For
OOH teams needing addressable targeting and measurement across multiple markets
ScreenCloud
signage CMSProvides a remote digital signage player and publishing workflow for scheduling, playlists, and device management.
Link-based screen recording sharing with integrated visual feedback
ScreenCloud focuses on turning screen recordings into shareable assets with lightweight review workflows. The core capabilities center on recording, generating a link, and enabling visual feedback so stakeholders can comment on what was actually shown. It also supports common media review needs like capturing cursor actions and organizing viewing experiences for fast asynchronous sign-off. The distinct angle is reducing back-and-forth by pairing screen capture with an easy sharing and feedback path.
Pros
- Fast share links that keep reviews tied to the exact recorded flow
- Cursor-visible screen capture supports precise feedback on UI interactions
- Asynchronous commenting reduces meeting load for demos and QA updates
Cons
- Workflow features feel lighter than full digital asset management suites
- Advanced collaboration controls and integrations appear limited for large orgs
- Large or frequent recordings can be harder to organize at scale
Best For
Teams needing quick screen-based reviews and feedback without heavy project tooling
Vistar Media
programmatic buyingProgrammatic out-of-home advertising platform for planning, activation, and measurement across DOOH inventory through data-driven buying workflows.
Programmatic DOOH marketplace that routes ads to digital screens via connected media owners
Vistar Media stands out for connecting advertisers and media owners through a programmatic DOOH marketplace focused on retail and out-of-home inventory. Core capabilities center on audience and location targeting, campaign management, and publisher connectivity for buying and selling digital signage placements. The platform emphasizes workflow for executing DOOH plans across multiple screens while coordinating delivery and reporting needs across partners. It is best evaluated as software that operationalizes programmatic OOH execution rather than as a standalone creative production tool.
Pros
- Strong programmatic marketplace focus for DOOH inventory across multiple media owners
- Location and audience targeting supports more relevant out-of-home reach planning
- Integrated campaign delivery workflow reduces manual coordination across screens
- Reporting supports performance review at campaign and placement levels
Cons
- Setup and governance often require operational support for clean targeting and delivery
- Less direct control over low-level display configuration compared with signage-specific tools
- Reporting can feel coarse when fine-grained ad playback diagnostics are required
Best For
Brands and agencies buying programmatic DOOH at scale across retail locations
Intersection
campaign planningDOOH and omnichannel planning and optimization platform for coordinating audience targeting, creative delivery, and campaign reporting across screens.
Campaign execution tracking that ties placements to delivery status and performance reporting
Intersection stands out for unifying street-level media planning with measurement and operational workflows in one system. The platform supports campaign setup across screens, creative delivery tracking, and performance reporting tied to media assets. Teams can coordinate placements, validate execution status, and use reporting outputs to refine future buys. Intersection also emphasizes data-driven optimization by connecting inventory planning to observed outcomes.
Pros
- Links OOH inventory planning to execution tracking and reporting
- Supports end-to-end workflow across campaigns, assets, and delivery status
- Enables performance reporting that can guide optimization decisions
Cons
- Setup and workflow configuration can require operational lift
- Reporting depth can feel complex for teams needing simple dashboards
- Asset mapping and screen-level organization demand strong data hygiene
Best For
Ooh media teams managing multi-market campaigns needing workflow visibility
Blippar
interactive ARVisual engagement platform that enables creation and delivery of interactive AR experiences linked to marketing campaigns on mobile and screen activations.
Image recognition that triggers AR overlays from printed visuals
Blippar stands out for creating interactive AR experiences tied to real-world objects through image recognition and marker-based engagement. It includes an authoring workflow for designing overlays, triggers, and user interactions, plus analytics to measure engagement with campaigns. The solution is built around mobile delivery of digital content over physical surfaces, making it a strong fit for experiential Ooh activations. It can be resource-intensive to scale across many venues and assets while maintaining reliable recognition performance.
Pros
- AR authoring supports interactive overlays and recognition-driven triggers
- Campaign analytics track engagement outcomes across delivered experiences
- Mobile-first delivery fits street posters, packaging, and venue signage
Cons
- Content reliability depends on recognition setup and environmental factors
- Managing large multi-location campaigns can require heavier operational effort
- Advanced interactions often demand more specialized build work
Best For
Brands creating interactive AR Ooh campaigns with clear recognition targets
Conclusion
After evaluating 10 marketing advertising, Broadsign stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Ooh Media Software
This buyer's guide helps teams choose Ooh media software for digital out of home planning, booking, delivery, and reporting. It covers Broadsign, OUTFRONT Media, JCDecaux, Clear Channel Outdoor, oOh!media, xAd, ScreenCloud, Vistar Media, Intersection, and Blippar. The guide maps key capabilities and common pitfalls to the specific operational workflows each tool supports.
What Is Ooh Media Software?
Ooh media software supports workflow execution for digital out of home campaigns across planning, trafficking, scheduling, publishing, and performance reporting. It connects media inventory, real-world placement details, and delivery tracking so teams can coordinate approvals, device playback, and market execution status. Broadsign is an example of tooling that links trafficking, asset scheduling, and publishing for outdoor inventory. Vistar Media is an example of software that operationalizes programmatic DOOH marketplace buying across connected media owners and screens.
Key Features to Look For
The most reliable Ooh media software tools match campaign execution steps to real-world inventory and delivery workflows.
Trafficking plus automated publishing tied to outdoor inventory
Broadsign provides a Trafficking and Publishing workflow that automates asset scheduling to outdoor inventory. This reduces manual syncing across multiple locations and helps auditing and logging troubleshoot delivery and playback issues.
Market-specific inventory and format selection for placement scheduling
OUTFRONT Media focuses on market-specific digital OOH inventory with format selection for scheduled placements. Clear Channel Outdoor also centers on market and placement-based campaign scheduling tied to physical media assets.
Inventory and availability management tied to specific media locations
JCDecaux ties inventory and availability management directly to JCDecaux media locations. This supports workflow execution that starts from sites and formats and ends in traded placements across cities.
Cross-format planning with placement-level booking and delivery reporting
oOh!media supports cross-format inventory planning and placement-level booking with delivery reporting tied to booked exposures. It is designed around managing physical media placements at scale rather than running creative production inside the tool.
Addressable targeting using location plus audience signals
xAd enables addressable DOOH targeting using location and audience signals for real-world placements. Vistar Media also supports location and audience targeting to execute programmatic DOOH across multiple screens and partners.
Execution tracking that ties assets to delivery status and performance outputs
Intersection links OOH inventory planning to execution tracking and performance reporting tied to media assets. It supports coordination of placements, delivery validation, and optimization decisions using reporting outputs.
How to Choose the Right Ooh Media Software
Selection should start with the exact execution workflow needed from booking through delivery and measurement.
Match the tool to the real inventory workflow
Choose Broadsign when the workflow must link trafficking, scheduling, and publishing for outdoor inventory across many locations. Choose JCDecaux or Clear Channel Outdoor when buying and activation must start from operator-controlled sites, formats, and availability tied to physical estates.
Decide between programmatic marketplace buying versus operator-centric buying
Choose Vistar Media when programmatic DOOH marketplace buying across multiple media owners is required with a connected-screen buying workflow. Choose OUTFRONT Media, oOh!media, or Clear Channel Outdoor when campaign execution is best anchored in a single operator’s market availability and placement scheduling.
Validate targeting and measurement requirements before rollout
Choose xAd when addressable targeting using location and audience signals drives activation and measurement workflows across multiple markets. Choose Vistar Media when audience and location targeting must route through a programmatic marketplace workflow and deliver reporting at campaign and placement levels.
Plan how approvals and QA will happen for creative and playback
Choose Broadsign when operational collaboration requires granular permissions and clear approval steps tied to trafficking and publishing. Choose ScreenCloud when the primary need is link-based screen recording sharing with integrated visual feedback and asynchronous commenting for UI interaction review.
Ensure execution tracking depth matches operational realities
Choose Intersection when end-to-end workflow visibility must connect placements to delivery status and performance reporting for optimization decisions. Choose OUTFRONT Media or oOh!media when execution tracking is mostly operational contact and site-level delivery coordination mapped to real-world placements.
Who Needs Ooh Media Software?
Different teams need different execution capabilities such as inventory trading, programmatic routing, screen publishing, or interactive campaign activation.
Agencies coordinating complex outdoor campaigns across many locations and stakeholders
Broadsign fits agency execution because it automates asset scheduling to outdoor inventory and supports granular permissions for approvals across multiple sites. This segment also benefits from Broadsign’s auditing and logging when teams troubleshoot delivery and playback issues across vendors.
OOH buying teams coordinating multi-market digital placements with site-level execution
OUTFRONT Media is designed for buying workflows that depend on market-specific digital OOH inventory and format selection. It also supports execution tracking through operational contacts and delivery coordination tied to specific sites and assets.
OOH teams trading placements within a single operator’s network across multiple cities
JCDecaux supports inventory and availability management tied to JCDecaux media locations. This best matches teams that execute buys that start from known sites and formats and end in traded placements.
Brands and agencies buying programmatic DOOH at scale across retail locations
Vistar Media is built for programmatic DOOH marketplace buying across connected media owners with workflow for executing plans across multiple screens. xAd is a strong alternative when addressable targeting using location and audience signals is required for multi-market activation and measurement.
Common Mistakes to Avoid
Common buying failures come from choosing software that cannot carry the required workflow steps from booking through delivery and feedback.
Buying software that cannot carry trafficking into publishing
Teams needing an end-to-end outdoor workflow should prioritize Broadsign because it automates asset scheduling and publishing from trafficking steps. Tools like ScreenCloud focus on review sharing and recorded screen feedback, so it does not replace an outdoor trafficking-to-publishing workflow.
Ignoring operator-centric workflow fit when trading placements
Teams trading placements inside a network should align with JCDecaux because inventory and availability management are tied to JCDecaux media locations. Using tools that emphasize generic execution without operator-specific inventory linkage can add operational friction for multi-location activations.
Underestimating setup complexity for addressable targeting and partners
Addressable targeting needs clean targeting data and partner integration work, which can make xAd setup complex when integrating targeting data and partners. Vistar Media also requires governance and operational support to keep targeting and delivery clean across multiple media owners.
Using screen-recording review tooling as a full digital asset management substitute
ScreenCloud provides link-based screen recording sharing with cursor-visible feedback, but it does not aim to replace full digital asset management suites for large collaboration and integrations. This can lead to poor scale when recordings become hard to organize or when large org collaboration controls are required.
How We Selected and Ranked These Tools
We evaluated every tool on three sub-dimensions that map to campaign execution outcomes: features with a weight of 0.4, ease of use with a weight of 0.3, and value with a weight of 0.3. The overall rating for each tool is the weighted average using overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Broadsign separated from lower-ranked tools because its end-to-end trafficking and publishing workflow automates asset scheduling to outdoor inventory, which directly strengthens the features sub-dimension for real campaign execution.
Frequently Asked Questions About Ooh Media Software
Which Ooh media software manages outdoor placement scheduling and asset trafficking in one workflow?
Broadsign automates trafficking and publishing by tying booking schedules to asset publishing across multiple sites. Intersection also supports campaign setup and creative delivery tracking, but its focus centers on execution visibility and performance reporting tied to media assets.
What tool best fits buying teams that coordinate street-level, mall, and transit digital OOH placements by market and format?
OUTFRONT Media supports market-specific availability with format selection and scheduling for digital OOH placements. This aligns buying workflows around site-level execution coordination rather than creative production automation.
Which platform is strongest for trading placements inside a specific operator’s inventory across multiple cities?
JCDecaux fits teams that start from JCDecaux locations and formats and end with traded placements. Its software-backed inventory and availability management mirrors how OOH operators run cross-city rollouts.
Which Ooh media software works best for managing physical media inventory and lifecycle execution for sold outdoor space?
Clear Channel Outdoor centers on planning and campaign management tied to physical assets and their lifecycle execution. It supports location-based targeting and booking while optimizing reporting around delivery performance and reach.
What option fits campaigns that span digital and static OOH with placement-level booking and delivery reporting?
oOh!media supports cross-format inventory planning and placement-level booking plus delivery performance reporting. This makes it suitable when the system needs to manage physical placements at scale rather than run creative production workflows.
Which tool supports addressable targeting in OOH using location and audience signals?
xAd emphasizes addressable OOH targeting using location and audience signals tied to real-world placements. Vistar Media instead leans on a programmatic DOOH marketplace workflow that routes ads to connected media owners using targeting and inventory connectivity.
Which platform helps teams capture evidence of what actually displayed by sharing screen recordings for review?
ScreenCloud records what was shown and turns it into a shareable link for visual feedback and asynchronous sign-off. This differs from OOH booking tools like Broadsign or oOh!media, which manage schedules, assets, and delivery outcomes rather than proof-of-display walkthroughs.
Which software is best for programmatic DOOH execution across many screens connected through multiple media owners?
Vistar Media is built as a programmatic DOOH marketplace that connects advertisers and media owners with workflow for executing DOOH plans across multiple screens. It coordinates delivery and reporting needs across partners through publisher connectivity.
Which Ooh media software is designed for measurement and optimization that connects placements to delivery outcomes?
Intersection ties campaign execution status to performance reporting tied to media assets, enabling optimization based on observed outcomes. xAd also supports measurement workflows that link deployments to performance across formats, especially for addressable campaigns.
What tool fits interactive AR OOH activations that trigger overlays from printed visuals or real-world objects?
Blippar builds interactive AR experiences using image recognition and marker-based triggers tied to printed visuals. It includes authoring for overlays and analytics for engagement, while managing reliable recognition performance can be resource-intensive at scale.
Tools reviewed
Referenced in the comparison table and product reviews above.
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