
GITNUXSOFTWARE ADVICE
Real Estate PropertyTop 10 Best Online Real Estate Software of 2026
Top 10 online real estate software tools ranked by features and costs for agents and teams, with short reviews of Follow Up Boss, kvCORE, Sierra Interactive.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Follow Up Boss is the best fit if your brokerage needs automated lead routing and checklist-driven deal execution across a team, whereas kvCORE suits teams that want a single, standardized end-to-end workflow that runs marketing through IDX site lead capture and transaction coordination.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Follow Up Boss
Autopilot lead follow-up sequences that generate time-based tasks across reps from routing rules.
Built for fits when brokerage teams need automated lead follow-up and deal checklists with consistent agent execution..
kvCORE
Editor pickLead-to-transaction continuity ties marketing captures to CRM records and checklist steps without losing context.
Built for fits when broker teams want standardized lead processing and checklist-driven transaction coordination inside one workflow..
Sierra Interactive
Editor pickTransaction checklist execution with deal-level coordination across agents and back-office tasks.
Built for fits when brokerages need repeatable transaction coordination across listings, leads, and documents..
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- Real Estate PropertyTop 10 Best Real Estate Virtual Tour Software of 2026
Comparison Table
This comparison table covers online real estate platforms such as Follow Up Boss, kvCORE, Sierra Interactive, BoomTown, and Dotloop, with emphasis on how each tool connects to lead sources and downstream systems. Entries are compared by integration depth, automation and API surface, and admin governance features like RBAC and audit logging where available, so teams can map functionality to operating constraints. The table also highlights workflow fit and configuration tradeoffs across CRM, marketing, and transaction-focused tools.
Follow Up Boss
vertical specialistReal estate CRM focused on lead routing and team collaboration.
Autopilot lead follow-up sequences that generate time-based tasks across reps from routing rules.
Follow Up Boss routes new leads to reps using configurable assignment logic and keeps contact attempts scheduled through autopilot follow-up sequences. Activity logging tracks calls, texts, and email touches against pipeline stages so managers can review funnel movement and SLA adherence. Deal work can be organized with transaction checklists and centralized deal notes, which reduces context switching during contract-to-close steps.
A key tradeoff is that deeper custom workflow logic can require careful admin setup to avoid misrouted leads or overly aggressive reminder timing. It fits best when teams need standardized follow-up behavior across multiple agents and want consistent deal-stage reporting tied to daily activity.
- +Lead assignment and follow-up cadences reduce manual chasing
- +Email and SMS sequences create consistent contact timelines
- +Pipeline activity history supports manager review and accountability
- +Deal checklists keep transaction steps organized
- –Workflow tuning is needed to prevent reminder fatigue
- –Reporting depends on correct pipeline stage mapping
- –Advanced routing logic may increase admin complexity
- –Some listing and inbox workflows require external integrations
Broker operations teams
Standardize follow-up across agent schedules
Fewer missed leads
Team lead managers
Audit daily activity by pipeline stage
Clear performance visibility
Show 2 more scenarios
Transaction coordinators
Track contract-to-close checklists
Less coordination churn
Use deal-based checklists to centralize tasks and notes for smoother handoffs.
New lead intake coordinators
Route leads using assignment rules
Faster first response
Apply lead routing logic to send contacts to the correct rep group and queue.
Best for: Fits when brokerage teams need automated lead follow-up and deal checklists with consistent agent execution.
More related reading
kvCORE
enterpriseEnd-to-end real estate platform with IDX websites and lead gen.
Lead-to-transaction continuity ties marketing captures to CRM records and checklist steps without losing context.
kvCORE fits teams that need one system for lead management, campaign execution, and transaction coordination. Property pages and marketing workflows are designed to connect to CRM records so captured leads inherit the context of the source and the targeted property. Built-in automation supports lead follow-up patterns and routing behavior that reduce manual handoffs between agents, admins, and transaction staff.
A tradeoff appears when deeper back-office accounting or custom transaction logic must integrate with existing enterprise systems. kvCORE can support major MLS and listing workflows, but every brokerage with unique governance and handoff rules will need careful configuration to keep lead ownership and follow-up policies consistent. Use it when brokerage operations want standardized lead processing and repeatable marketing plus checklist-driven transaction work for many agents at once.
- +End-to-end lead context connects marketing, CRM activity, and transaction tasks
- +Automation reduces manual lead routing and follow-up handoffs
- +Marketing and property pages tie directly to capture-to-nurture workflows
- +Document and checklist workflows support structured transaction coordination
- –Governance requires disciplined setup for ownership, permissions, and routing rules
- –Some transaction-specific edge cases need outside tooling
- –Complex team workflows can demand admin time to keep templates consistent
- –Integrations beyond core listing and lead flows may need engineering effort
Broker operations teams
Standardize lead routing and follow-up
Fewer missed leads
Agent teams
Coordinate marketing and transaction tasks
Less cross-tool switching
Show 2 more scenarios
Listing managers
Manage listing marketing and pages
Cleaner attribution
Listing details and promoted assets stay connected so inquiries and activities roll up under the listing-linked CRM lead.
Transaction coordinators
Run structured closing checklists
More predictable timelines
Coordinators use checklist and document workflows to track tasks and move items to the next stage.
Best for: Fits when broker teams want standardized lead processing and checklist-driven transaction coordination inside one workflow.
Sierra Interactive
SMBReal estate platform with IDX websites and lead routing.
Transaction checklist execution with deal-level coordination across agents and back-office tasks.
Sierra Interactive is strongest when teams need one system to carry data from listing entry through customer-facing pages and into transaction tasks. It is a fit for brokerages that manage multiple listings, coordinate showings and communications, and track deal milestones with repeatable checklists. It also suits groups that need controlled internal workflows rather than spreadsheets and email chains.
A practical tradeoff appears in governance depth, since teams must define roles, templates, and task ownership so the workflow stays consistent across agents. Sierra Interactive works best for brokerages with active deal flow, where the administrative overhead is outweighed by fewer handoffs between systems and fewer missed task steps.
- +Deal checklists keep transaction steps aligned across agents
- +Listing-to-transaction workflow reduces manual data reentry
- +Document handling supports consistent broker back-office sequences
- +Lead handling ties inbound activity to subsequent task work
- –Workflow outcomes depend on upfront configuration discipline
- –Deep process control can slow agent usage without clear roles
- –External integrations may require engineering for edge-case syndication
- –Complex broker processes can increase admin workload
Broker ops teams
Coordinate closing tasks across multiple agents
Fewer missed deadlines
Listing managers
Standardize listing entry to marketing handoff
Less rework across teams
Show 2 more scenarios
Sales teams
Track lead activity through deal tasks
More consistent follow-through
Route inbound interest into the deal workflow so follow-ups land on assigned tasks.
Compliance-focused brokerages
Keep document steps consistent per deal
Cleaner internal handoffs
Use structured document management to align internal submissions with the transaction sequence.
Best for: Fits when brokerages need repeatable transaction coordination across listings, leads, and documents.
BoomTown
enterpriseReal estate growth platform combining CRM, websites, and marketing.
Rule-based lead routing that drives automated pipeline actions from inbound inquiry events.
BoomTown centers on lead capture and routing tied to agent workflows, with automation designed to move inquiries through CRM stages without manual rework.
Listing and marketing workstreams are managed alongside lead activity so agents can maintain context from first touch to scheduled next steps.
Admin controls like role-based access and audit-style activity visibility support multi-user operations across teams and offices.
- +Lead routing rules connect inbound inquiries to the correct agent pipeline stage
- +Automation reduces missed follow-ups by triggering next steps from lead events
- +Activity tracking keeps agent and admin visibility into lead handling history
- +Multi-user role controls support consistent execution across teams and offices
- –Complex routing and automation requires careful setup to avoid misdirected leads
- –Transaction coordination depth is uneven versus full back-office CRMs
- –Some listing administration workflows feel less granular than dedicated listing tools
- –Integrations for downstream coordination may require additional engineering effort
Best for: Fits when broker teams need automated lead routing and CRM follow-up tied to agent execution.
Dotloop
vertical specialistTransaction management software for real estate brokers.
Live transaction workspace ties task checklists and document completion to deal status transitions, keeping every party aligned.
Dotloop captures property transaction steps in one shared workspace where agents, brokers, and clients coordinate documents and signatures. The software supports task lists and transaction checklists tied to specific listings and deals.
It also includes lead and CRM-style pipeline views plus workflow automation such as alerts for missing items and review handoffs. For teams that need consistent deal documentation, Dotloop provides configurable forms and status tracking across the transaction lifecycle.
- +Deal workspace keeps checklists, docs, and statuses in one timeline
- +Configurable templates speed repeatable transaction document workflows
- +Role-based permissions separate agent, broker, and admin access
- +Automation sends reminders for missing tasks and approvals
- –Automation rules have limited branching for complex contingencies
- –HOA and lease document handling can require manual document tagging
- –Native reporting on conversion metrics is narrower than full CRM suites
- –Large teams can need governance work to maintain template consistency
Best for: Fits when agents need transaction checklists, document flow, and e-sign tracking for every deal.
RealGeeks
SMBReal estate website platform with built-in CRM and lead capture.
Built-in lead-to-follow-up automation that maps captured inquiries into a configurable CRM pipeline with nurture sequences.
RealGeeks targets real estate teams that need lead-to-listing workflow automation tied to listing distribution and CRM follow-up. It pairs a website and lead capture system with a CRM-style pipeline, plus marketing tools for nurturing leads.
Listing management includes structured inputs that feed syndication and IDX-style publishing workflows. Admin controls focus on operational access and lead ownership so teams can route and manage opportunities consistently.
- +Automated lead capture to pipeline follow-up reduces manual handoffs
- +Marketing workflows support consistent nurture sequences for new and re-engaging leads
- +Listing workflow ties structured listing inputs to publishing output
- +Team lead assignment supports predictable routing across multiple agents
- –Advanced customization often depends on configuration rather than developer-level extensibility
- –MLS data freshness relies on feed behavior and can vary by integration scope
- –Complex transaction back-office steps require additional operational discipline
- –Workflow configuration can take time to align fields, statuses, and routing rules
Best for: Fits when real estate teams want automated lead routing and consistent listing publishing from one workflow.
Wise Agent
SMBReal estate CRM with transaction management and marketing tools.
Workflow-based transaction tracking that ties lead handling milestones to closing tasks across teams.
Wise Agent differentiates itself with an end-to-end lead to transaction workflow centered on broker operations, not just document storage. It focuses on lead handling, listing intake, and transaction coordination workflows with configurable steps that track status from inquiry to close.
The system also supports automated communications and operational checklists that reduce back-office handoffs. Reporting and audit-friendly activity trails help teams manage day-to-day pipeline throughput without building custom glue for every step.
- +Configurable workflow steps for lead handling through transaction milestones
- +Built-in operational checklists for consistent back-office task completion
- +Automated email and follow-up sequences linked to contact lifecycle
- +Centralized transaction activity history for internal oversight
- –Advanced custom workflow logic can require admin time to maintain
- –Third-party integration coverage varies by brokerage stack
- –MLS data handling depends on external feed and syndication setup
- –Role permissions granularity may not match every brokerage RBAC model
Best for: Fits when a brokerage needs structured lead-to-transaction workflows with operational checklists and activity history.
Yardi
enterpriseComprehensive property management and investment management software.
Integrated lease abstracting that drives downstream rent roll and operating expense reconciliation within the same operational workflow.
Yardi delivers online real estate operations through tightly integrated property management, leasing, and investment accounting workflows. It is distinct for its depth across back-office processes like rent roll management, CAM reconciliation, and lease abstracting alongside leasing execution.
The system also supports CRM-style lead and pipeline handling tied to leasing outcomes, plus document and transaction checklists used during coordination. Yardi’s automation and integration patterns are geared toward multi-property rollups where standardized configuration and repeatable processing matter.
- +Strong lease abstracting and accounting alignment for rent roll accuracy
- +CAM reconciliation workflows connect charges to operating expense reporting
- +Transaction checklists help coordinate leasing, approvals, and close tasks
- +Multi-property configuration supports repeatable operations across portfolios
- –Setup requires governance around standardized fields and workflow rules
- –Some user-facing workflows can feel dense without prior configuration
- –Deep feature coverage increases administrative overhead for smaller teams
- –External listing and syndication coverage depends on specific integration paths
Best for: Fits when portfolio operators need integrated leasing execution, accounting workflows, and standardized processing across many properties.
Buildium
SMBProperty management software for small to mid-sized portfolios.
Commission-ready accounting workflows that connect payments, ledger activity, and tenant or owner financial records with audit-tracked changes.
Buildium handles core property management workflows such as leasing, tenant communication, rent collection, and maintenance tracking in one system. It also supports HOA and real estate management operations with budgeting tools, assessments, and document storage for recurring community tasks.
Admin features include role-based access for staff users plus audit trails for key record changes. Automation focuses on repeatable processes like recurring bills, maintenance work orders, and status-driven task queues tied to properties and portfolios.
- +Strong property and HOA workflow coverage across leasing, billing, and maintenance
- +Tenant-facing portal supports routine self-service for requests and account visibility
- +Role-based access helps separate manager, accountant, and admin responsibilities
- +Automation for recurring charges and work orders reduces manual follow-ups
- –MLS-style listing syndication and transaction coordination are not core strengths
- –HOA workflows can require more configuration than basic rental management
- –Reporting depth depends on correct setup of custom fields and categories
- –API access and extensibility options are less transparent than audit and UI controls
Best for: Fits when property managers need end-to-end day-to-day operations plus HOA support.
Brokermint
vertical specialistBrokerage management software covering transactions and accounting.
Configurable transaction checklists that mirror deal-stage tasks across intake, marketing, and coordination workflows.
Brokermint is an online real estate workflow tool focused on managing broker and listing operations in one place. It supports lead and listing intake processes, property documentation work, and transaction coordination steps through configurable checklists.
The system also includes a syndication-oriented listing publishing workflow and tools for downstream listing asset handling like photos and media. Reporting covers pipeline and operational status so teams can monitor progress from intake through close tasks.
- +Configurable transaction checklists for repeatable close workflows
- +Listing publishing pipeline supports structured listing intake to output
- +Document handling for deal files reduces scattered back-office storage
- +Operational reporting helps track task and pipeline status
- –MLS and IDX integration options are not as broadly covered as top incumbents
- –Automation depth is limited for highly customized lead routing
- –Admin controls lag behind tools built for larger multi-office governance
- –Extensibility relies on platform-native options with less API surface visibility
Best for: Fits when brokers need a structured listing and transaction workflow without deep MLS customization demands.
Conclusion
After evaluating 10 real estate property, Follow Up Boss stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right online real estate software
This buyer's guide covers Follow Up Boss, kvCORE, Sierra Interactive, BoomTown, Dotloop, RealGeeks, Wise Agent, Yardi, Buildium, and Brokermint for online real estate workflows.
The guide maps each tool to concrete execution needs like lead routing, transaction checklists, document coordination, leasing and accounting, and publishing workflows.
It also provides a decision framework and a mistake checklist based on the operational tradeoffs each tool shows in its supported workflows.
Online real estate workflow platforms for leads, transactions, leasing, and deal documentation
Online real estate software organizes real estate operations into workflows that move records through lead capture, pipeline follow-up, listing intake, transaction coordination, and documentation handoffs. It reduces cross-tool reentry by attaching activity, tasks, and deal files to a single deal or opportunity record.
Broker and team operations typically use tools like kvCORE and Sierra Interactive to keep lead context tied to CRM activity and checklist-driven transaction steps. Agent and broker teams using Dotloop focus on a live transaction workspace where deal status drives task checklists and e-sign document flows.
Decision-critical capabilities for real estate workflow execution
The right platform depends on where work must stay consistent: lead-to-follow-up, deal checklists and documents, or leasing and accounting outputs.
Feature selection should prioritize automation behavior, governance controls, and how workflows connect to listing or publishing outputs, because misaligned stages or permissions create downstream reporting and execution gaps.
Autopilot lead follow-up tasks driven by routing rules
Follow Up Boss generates time-based follow-up sequences that create tasks across reps based on lead routing rules. kvCORE also ties automation to lead-to-transaction continuity so marketing capture flows into CRM records and checklist steps.
Deal-level transaction checklists connected to document workflow
Sierra Interactive emphasizes transaction checklist execution with deal-level coordination across agents and back-office tasks. Dotloop connects checklist completion and task states to deal status transitions in a shared transaction workspace with e-sign tracking.
Lead context continuity from marketing capture into CRM and transaction steps
kvCORE keeps lead context attached to marketing, CRM activity, and transaction tasks so the handoff between capture and execution does not break. RealGeeks uses built-in lead-to-follow-up automation that maps captured inquiries into a configurable CRM pipeline with nurture sequences.
Rule-based pipeline actions from inbound inquiry events
BoomTown uses configurable lead routing rules that trigger automated pipeline actions from inbound inquiry events. These rules connect inbound inquiries to agent pipeline stages and follow-up cadences so missed handoffs drop.
Lease abstracting and accounting reconciliation inside the same operating workflow
Yardi stands out for integrated lease abstracting that drives downstream rent roll accuracy and operating expense reconciliation. This connects leasing execution and approvals to accounting outputs rather than treating leasing as a separate system.
Commission-ready accounting workflows with audit-tracked financial records
Buildium focuses on commission-ready accounting workflows that connect payments, ledger activity, and tenant or owner financial records with audit-tracked changes. This makes it fit for day-to-day property and HOA operations where transaction documentation is less central.
Pick the workflow anchor first, then validate automation and governance fit
Selection works best when the workflow anchor is decided first: lead routing and follow-up, transaction checklist and document execution, or leasing and accounting operations.
After the anchor is selected, validate that automation rules match the team’s routing reality and that admin governance controls are disciplined enough to prevent misdirected work.
Choose the workflow anchor that will own deal progress
If the operation bottleneck is lead response and task generation, start with Follow Up Boss for autopilot follow-up sequences or BoomTown for rule-based pipeline actions from inbound inquiries. If the bottleneck is checklist execution and document coordination, start with Sierra Interactive for deal-level transaction coordination or Dotloop for a live transaction workspace that ties checklists and e-sign states to deal status transitions.
Map marketing-to-transaction continuity to avoid lost context
For teams that want a single thread from capture to nurture and transaction tasks, choose kvCORE or RealGeeks so captured inquiries remain connected to CRM pipeline activity. If marketing capture into structured workflows is less central than execution consistency, Dotloop and Sierra Interactive can fit better because they anchor on deal workspaces and checklist-driven coordination.
Validate the automation depth against contingencies and routing complexity
If complex contingencies require branching beyond standard alerting, validate whether the tool’s automation rules handle the same exception paths that exist in the brokerage. Dotloop can require manual handling for HOA and lease document tagging because automation rules have limited branching for complex contingencies, while Follow Up Boss requires careful workflow tuning to prevent reminder fatigue.
Confirm admin governance fit for multi-agent or multi-office execution
For brokerages that need permissions separation and consistent execution across teams, BoomTown and Dotloop provide role-based permissions and activity visibility that reduce untracked handoffs. For governance-heavy environments, kvCORE and Wise Agent both require disciplined setup because reporting accuracy depends on correct pipeline stage mapping and consistent template and status configuration.
Only choose leasing and accounting platforms when leasing outputs are the primary goal
If rent roll accuracy, CAM reconciliation, and lease abstracting are daily priorities, Yardi fits because it connects lease abstracting to operating expense reconciliation. If tenant communication, recurring bills, work orders, and audit-tracked payment records drive the process, Buildium fits because commission-ready accounting workflows connect payments to ledger activity with audit tracking.
Which organizations benefit from each online real estate workflow model
Online real estate software fits teams whose work moves through repeatable stages and whose records need to stay connected across sales, coordination, and back-office handoffs.
The best fit depends on whether the primary system of record should be lead response, deal coordination and documentation, or property and leasing accounting execution.
Brokerages focused on automated lead follow-up and deal checklists
Follow Up Boss fits when consistent agent execution depends on autopilot lead follow-up sequences that generate time-based tasks across reps from routing rules. Deal checklist organization and transaction coordination task tracking in Follow Up Boss align with brokerage teams that need follow-up discipline.
Broker teams standardizing lead processing and checklist-driven transaction coordination
kvCORE fits when the priority is lead-to-transaction continuity so marketing captures map directly to CRM activity and checklist steps. Sierra Interactive fits when transaction checklist execution across agents and back-office tasks must drive deal progress.
Agents needing a single deal workspace for tasks, documents, and e-sign tracking
Dotloop fits when every deal requires a live transaction workspace that ties task checklists and document completion to deal status transitions. The structured workflow and configurable templates in Dotloop reduce document workflow rework for agent teams.
Portfolio operators running leasing and accounting reconciliation at scale
Yardi fits when lease abstracting must drive downstream rent roll accuracy and operating expense reconciliation. Buildium fits when daily property management and HOA operations require end-to-end leasing execution plus commission-ready accounting workflows with audit-tracked changes.
Where real estate workflow deployments fail and how to prevent it
Failures usually come from mismatched stages, underprepared configuration, or workflows that require external tooling beyond what the platform owns.
The result is misdirected work, incomplete audit trails, or reporting that reflects configuration errors rather than real activity.
Using pipeline stage mappings that do not match real brokerage handoffs
Follow Up Boss reporting depends on correct pipeline stage mapping, so stage labels must match how leads actually move between routing, follow-up, and transaction work. Wise Agent also ties workflow milestones to closing tasks across teams, so status configuration must reflect internal process reality.
Over-messaging agents with reminders that ignore routing outcomes
Follow Up Boss includes follow-up cadences that can create reminder fatigue if workflow tuning does not include clear stop conditions. BoomTown’s configurable routing rules should be tested with real inbound event patterns so automation does not misdirect leads into the wrong follow-up sequence.
Assuming transaction automation handles complex contingency document work without manual tagging
Dotloop automation rules have limited branching for complex contingencies, and HOA or lease document handling can require manual document tagging. RealGeeks depends on workflow configuration time to align fields, statuses, and routing rules, which can delay clean contingency handling.
Treating leasing and accounting outputs as a secondary add-on when they drive operations
Yardi and Buildium both connect operational workflows to accounting reconciliation, so choosing a deal-first tool for rent roll and CAM reconciliation creates repeated export and reentry work. Brokermint and the brokerage-focused platforms are not designed to own rent roll and operating expense reconciliation workflows.
How We Selected and Ranked These Tools
We evaluated Follow Up Boss, kvCORE, Sierra Interactive, BoomTown, Dotloop, RealGeeks, Wise Agent, Yardi, Buildium, and Brokermint using criteria based on features coverage, ease of use, and value, with features weighted the most while ease of use and value received the next highest influence. The overall score presented here is a weighted average in which features carries the most weight at 40%, while ease of use and value each account for 30%.
This editorial research used only the concrete capability coverage and usability notes provided in the tool descriptions and pros and cons sections, not lab testing. Follow Up Boss separated itself in execution because its autopilot lead follow-up sequences generate time-based tasks across reps from routing rules, which improved both feature coverage for lead-to-action automation and usability for day-to-day follow-up workflows.
Frequently Asked Questions About online real estate software
How do lead routing rules differ across Follow Up Boss, BoomTown, and kvCORE?
Which tools keep lead and transaction context attached across marketing, pipeline, and checklists?
How does transaction checklist execution work in Dotloop and Sierra Interactive?
When does e-signature workflow become a practical requirement for broker teams?
What breaks if MLS feed alignment is missing between RealGeeks and a CRM pipeline?
How do admins enforce access controls and activity tracking in BoomTown and Buildium?
Which tools support deal documents and checklist tracking with review handoffs for back-office teams?
Where does extensibility show up in integrations and automation for broker workflows?
What tradeoff appears when choosing Yardi versus Buildium for multi-property accounting and leasing?
How can teams get started without deep MLS customization demands using Brokermint and RealGeeks?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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