GITNUXSOFTWARE ADVICE
Consumer RetailTop 10 Best Multichannel Listing Software of 2026
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Softr
Reusable app components and connected data models for synchronized multichannel listing pages
Built for teams publishing consistent listings across multiple web channels with shared data.
GoDataFeed
Rule-based feed generation with attribute mapping to produce channel-ready listings
Built for ecommerce teams managing multiple marketplaces with structured product feeds.
SellerActive
Multichannel inventory and listing synchronization to prevent channel mismatches
Built for growing Amazon and eBay sellers needing synchronized listings and bulk workflows.
Comparison Table
This comparison table reviews multichannel listing software used to publish product catalogs and manage channel-specific listings across marketplaces and online sales channels. You will compare tools such as Softr, SellerActive, Sellbrite, ChannelAdvisor, and GoDataFeed by core listing workflows, automation features, and channel coverage. The table helps you identify which platform best fits your catalog size, listing complexity, and operational requirements.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Softr Builds custom multichannel listing workflows with Airtable and other data sources so listings can be published across channels from one interface. | workflow builder | 9.2/10 | 9.1/10 | 8.8/10 | 8.4/10 |
| 2 | SellerActive Centralizes product data and automates multichannel listing, repricing, and order routing for online sellers. | multichannel automation | 8.2/10 | 8.8/10 | 7.7/10 | 7.9/10 |
| 3 | Sellbrite Synchronizes catalog listings across marketplaces and channels with inventory and order management to keep multi-store listings consistent. | marketplace syndication | 8.1/10 | 8.6/10 | 7.6/10 | 7.8/10 |
| 4 | ChannelAdvisor Manages marketplace listings, inventory sync, and order distribution across multiple sales channels with advanced optimization features. | enterprise multichannel | 8.1/10 | 8.8/10 | 7.2/10 | 7.3/10 |
| 5 | GoDataFeed Generates and manages product feeds so retailers can publish and update product listings across many marketplaces and shopping surfaces. | feed syndication | 7.8/10 | 8.2/10 | 7.1/10 | 8.0/10 |
| 6 | Linnworks Optimizes multichannel catalog listings, inventory updates, and order management for sellers using marketplace integrations. | inventory listing | 7.6/10 | 8.2/10 | 7.1/10 | 7.3/10 |
| 7 | Skubana Connects eCommerce and marketplaces to streamline multichannel listing operations with inventory visibility and order management. | commerce operations | 7.6/10 | 8.2/10 | 6.9/10 | 7.4/10 |
| 8 | Brightpearl Supports multichannel listing through unified commerce and order management capabilities designed for retail and omnichannel brands. | omnichannel commerce | 7.8/10 | 8.6/10 | 6.9/10 | 7.3/10 |
| 9 | Sellular Helps brands and sellers publish product listings to multiple marketplaces and channels with inventory synchronization and listing management. | listing platform | 7.2/10 | 7.4/10 | 7.0/10 | 7.3/10 |
| 10 | Sellbery Manages multichannel product listings and marketplace integration tasks to keep product catalogs organized across channels. | marketplace integration | 6.7/10 | 7.1/10 | 6.2/10 | 7.0/10 |
Builds custom multichannel listing workflows with Airtable and other data sources so listings can be published across channels from one interface.
Centralizes product data and automates multichannel listing, repricing, and order routing for online sellers.
Synchronizes catalog listings across marketplaces and channels with inventory and order management to keep multi-store listings consistent.
Manages marketplace listings, inventory sync, and order distribution across multiple sales channels with advanced optimization features.
Generates and manages product feeds so retailers can publish and update product listings across many marketplaces and shopping surfaces.
Optimizes multichannel catalog listings, inventory updates, and order management for sellers using marketplace integrations.
Connects eCommerce and marketplaces to streamline multichannel listing operations with inventory visibility and order management.
Supports multichannel listing through unified commerce and order management capabilities designed for retail and omnichannel brands.
Helps brands and sellers publish product listings to multiple marketplaces and channels with inventory synchronization and listing management.
Manages multichannel product listings and marketplace integration tasks to keep product catalogs organized across channels.
Softr
workflow builderBuilds custom multichannel listing workflows with Airtable and other data sources so listings can be published across channels from one interface.
Reusable app components and connected data models for synchronized multichannel listing pages
Softr stands out because it turns a connected data source into branded web apps that support marketplace-ready publishing workflows. It delivers multichannel listing management by building separate storefronts and pages that pull from the same underlying item data. You can automate updates by tying listings to shared fields, media, and logic inside its app builder. Its strongest fit is managing listing variations across multiple channels with a consistent content model.
Pros
- Branded web app builder to publish consistent listings across channels
- Single source data keeps product updates synchronized across multiple views
- Visual design tools reduce engineering work for listing pages
Cons
- Requires structuring data in the connected source for best results
- Advanced listing automation can feel limited without external tooling
- Marketplace-grade features like native feeds need extra setup
Best For
Teams publishing consistent listings across multiple web channels with shared data
SellerActive
multichannel automationCentralizes product data and automates multichannel listing, repricing, and order routing for online sellers.
Multichannel inventory and listing synchronization to prevent channel mismatches
SellerActive stands out with its strong focus on multichannel listing workflows for Amazon and eBay sellers, with tools built to keep listings and inventory aligned. The platform supports bulk listing and repricing workflows, plus order and inventory synchronization features designed to reduce manual updates. It also includes product and catalog management utilities that help standardize item data across channels. Reporting and operational controls support day-to-day listing and fulfillment management without jumping between separate systems.
Pros
- Strong inventory and listing synchronization for Amazon and eBay channels
- Bulk listing and catalog management reduce repetitive data entry
- Repricing and operational controls support faster margin adjustments
- Order management features help centralize fulfillment activity
Cons
- Setup complexity is higher for sellers with many variations
- Reporting depth can feel limited compared with advanced analytics suites
- Workflow customization requires more system understanding
Best For
Growing Amazon and eBay sellers needing synchronized listings and bulk workflows
Sellbrite
marketplace syndicationSynchronizes catalog listings across marketplaces and channels with inventory and order management to keep multi-store listings consistent.
Inventory synchronization with channel-aware stock rules to prevent overselling
Sellbrite focuses on multichannel listing and inventory synchronization for high-volume ecommerce sellers. It supports bulk listing workflows, category and product mapping, and centralized order import so you can manage listings across connected sales channels from one place. Inventory rules help keep stock levels consistent when orders sell on different marketplaces. The platform also includes built-in listing management tools like repricing-style automation options and listing quality controls.
Pros
- Strong bulk listing and catalog management for large product sets
- Inventory synchronization designed to reduce cross-channel overselling risk
- Order and listing workflows centralized to simplify daily marketplace operations
- Product mapping tools help align catalog data to channel requirements
Cons
- Setup for channel-specific mapping and rules can be time-consuming
- Workflow complexity increases as you add more channels and SKU variations
- Reporting depth can feel less flexible than dedicated analytics tools
Best For
Multichannel sellers needing bulk listing workflows and reliable inventory sync
ChannelAdvisor
enterprise multichannelManages marketplace listings, inventory sync, and order distribution across multiple sales channels with advanced optimization features.
Inventory and price sync automation across multiple marketplaces with catalog feed controls
ChannelAdvisor stands out for its end-to-end commerce execution across listings, feeds, and marketplace order flows. It supports multichannel publishing with inventory synchronization and catalog management aimed at reducing oversells. The platform includes retail analytics and operational tooling that connect listing performance to fulfillment decisions. For retailers already running on ChannelAdvisor, listing changes can tie into campaign and pricing behaviors.
Pros
- Strong inventory synchronization across major marketplaces to reduce overselling
- Robust feed and catalog management for large catalog complexity
- Listing performance and analytics tied to operational decision-making
Cons
- Setup and ongoing tuning require experienced ops or partner support
- Cost scales with advanced automation and marketplace coverage needs
- User interface can feel workflow-heavy for smaller teams
Best For
Mid-market retailers needing automated marketplace listings and inventory controls
GoDataFeed
feed syndicationGenerates and manages product feeds so retailers can publish and update product listings across many marketplaces and shopping surfaces.
Rule-based feed generation with attribute mapping to produce channel-ready listings
GoDataFeed specializes in multichannel product data and listing automation using feed generation and mapping for marketplaces and shopping surfaces. It focuses on creating reliable product feeds, handling variants and attributes, and pushing updates so merchants avoid manual listing maintenance. The tool also includes rule-based configuration and error handling to keep feed outputs consistent across channels.
Pros
- Strong feed mapping support for variants, attributes, and channel-ready formatting
- Rule-based configuration helps enforce consistent listing logic across channels
- Automation reduces manual SKU updates when product data changes
- Feed error detection supports faster troubleshooting and fewer listing disruptions
Cons
- Setup requires more feed and data model knowledge than drag-and-drop tools
- Complex channel requirements can increase configuration time for new stores
- Listing execution depends on feed quality, so bad source data propagates
Best For
Ecommerce teams managing multiple marketplaces with structured product feeds
Linnworks
inventory listingOptimizes multichannel catalog listings, inventory updates, and order management for sellers using marketplace integrations.
Linnworks inventory and order automation rules that keep listings and fulfillment statuses synchronized.
Linnworks stands out with strong retail and eCommerce operations built around listing, inventory, and fulfillment workflows. It supports multi-channel listing management with automated inventory sync and order processing across connected marketplaces and sales channels. It also emphasizes configurable automation rules for stock updates, order routing, and fulfillment statuses. The platform is most effective when you want tighter control over cross-channel stock and order flow rather than only drafting listings.
Pros
- Automated inventory synchronization across multiple marketplaces and sales channels
- Order routing and fulfillment status updates tied to channel events
- Automation rules reduce manual listing edits and operational handoffs
- Centralized product and listing management with mapping to channel formats
Cons
- Setup and channel configuration take time and operational planning
- Advanced automation can feel complex without workflow documentation
- UI learning curve is higher than lightweight listing tools
- Best results depend on clean SKU and inventory data structure
Best For
Multi-channel sellers needing inventory automation and order workflow control
Skubana
commerce operationsConnects eCommerce and marketplaces to streamline multichannel listing operations with inventory visibility and order management.
Workflow automation that synchronizes listing updates with inventory and order operations
Skubana stands out with its strong operational focus for multichannel selling, combining listings management with order and inventory workflows. It supports managing product listings across channels using centralized product data and automated publishing rules. It also includes performance and optimization tooling that connects catalog changes to fulfillment outcomes. For teams that want listing work tightly tied to inventory accuracy, Skubana offers more than basic channel syndication.
Pros
- Centralized product and listing data reduces channel-specific setup work
- Automation tools help keep publishing aligned with inventory and order flow
- Operational reporting connects listing changes to fulfillment performance
Cons
- Workflow configuration can feel complex for straightforward sellers
- Advanced rules require careful tuning to avoid catalog inconsistencies
- Multichannel management depth can raise onboarding time and effort
Best For
Commerce teams managing many SKUs across multiple marketplaces with automation
Brightpearl
omnichannel commerceSupports multichannel listing through unified commerce and order management capabilities designed for retail and omnichannel brands.
Inventory synchronization tied to order fulfillment and retail operations
Brightpearl focuses on retail operations and commerce orchestration, then extends those workflows into multichannel selling with listing, order, and inventory coordination. It centralizes stock, pricing, and fulfillment rules across channels to reduce overselling and manual mapping. You get strong integration depth with commerce, warehouse, and accounting processes rather than just catalog syndication. Listing management is most effective when your store operations already run through Brightpearl.
Pros
- Centralized inventory and order operations across connected sales channels
- Automation ties listing data to fulfillment, returns, and supply workflows
- Strong retail management features beyond listing, including stock and order controls
- Works best with established Brightpearl commerce and warehouse processes
Cons
- Listing-only use cases feel heavy compared with dedicated channel tools
- Setup complexity rises with multi-warehouse and advanced inventory rules
- User workflows can require training due to dense operational configuration
Best For
Retailers needing tight inventory and fulfillment control across many channels
Sellular
listing platformHelps brands and sellers publish product listings to multiple marketplaces and channels with inventory synchronization and listing management.
Bulk listing publishing with inventory and price propagation across connected channels
Sellular focuses on multichannel listing operations with an app-style workflow for managing product catalogs, feeds, and channel publishing. It supports centralized listing management, inventory and price synchronization, and bulk publishing updates across connected marketplaces. The workflow is designed to reduce manual copy-paste listing work by automating common data propagation tasks. Its strongest fit is teams that need operational control over catalog updates rather than complex ad optimization.
Pros
- Centralized listing publishing across multiple marketplaces
- Automated syncing for price and inventory changes
- Bulk update workflow for faster catalog adjustments
- Channel-focused operations reduce manual listing edits
Cons
- Setup of channel connections can be time-consuming
- Catalog mapping complexity can slow first-time onboarding
- Fewer advanced merchandising tools than top listing platforms
- Automation coverage varies by marketplace data constraints
Best For
Retail teams managing frequent catalog updates across marketplaces
Sellbery
marketplace integrationManages multichannel product listings and marketplace integration tasks to keep product catalogs organized across channels.
Inventory and order synchronization tied to multichannel listing updates
Sellbery stands out for focusing on multichannel product listing and order synchronization in a single workflow. It supports managing listings across multiple marketplaces and channels while keeping inventory and order updates aligned. The tool emphasizes catalog-based listing control, so changes can propagate across connected sales channels. Workflow speed depends on how cleanly your catalog and marketplace mappings are set up.
Pros
- Centralized listing management across multiple marketplaces
- Inventory and order synchronization reduces manual updates
- Catalog-based editing helps apply changes across channels
- Clear channel workflows for standard listing operations
Cons
- Setup requires careful marketplace and catalog mapping
- Bulk changes can feel limited for complex catalog structures
- Reporting depth for channel performance is not a core strength
- Automation tuning can take time for nonstandard rules
Best For
Ecommerce teams syncing listings and inventory across channels reliably
Conclusion
After evaluating 10 consumer retail, Softr stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Multichannel Listing Software
This buyer’s guide explains how to choose multichannel listing software that synchronizes product data, inventory, and publishing across marketplaces and storefronts. It covers Softr, SellerActive, Sellbrite, ChannelAdvisor, GoDataFeed, Linnworks, Skubana, Brightpearl, Sellular, and Sellbery. Use it to match your listing workflow to the tool architecture that actually fits your operations.
What Is Multichannel Listing Software?
Multichannel listing software centralizes catalog data and automates publishing, so the same product information can be listed across multiple channels with fewer manual updates. It solves problems like channel mismatches between inventory and listings, slow bulk changes, and feed errors that disrupt updates. Tools like SellerActive focus on multichannel inventory and listing synchronization for Amazon and eBay sellers, while Sellbrite emphasizes bulk listing workflows plus channel-aware inventory rules. Softr shows a different pattern by building branded web apps that pull from a shared data model so multiple listing pages stay synchronized.
Key Features to Look For
The right feature set reduces manual listing edits while keeping inventory, price logic, and publishing behavior consistent across channels.
Centralized product data used as the single source of truth
Softr ties multiple multichannel listing pages to a shared underlying data model so updates stay synchronized across views. SellerActive and Sellbrite also centralize product data to reduce repetitive data entry during bulk listing and catalog mapping.
Inventory synchronization with channel-aware rules to prevent overselling
SellerActive focuses on multichannel inventory and listing synchronization to prevent channel mismatches. Sellbrite adds inventory synchronization with channel-aware stock rules that reduce cross-channel overselling risk.
Automated publishing and repricing-style workflows
SellerActive includes repricing and operational controls designed to support faster margin adjustments without reworking listings channel by channel. Skubana and Linnworks emphasize workflow automation that aligns listing updates with inventory and order operations.
Bulk listing, catalog mapping, and large-catalog workflow support
Sellbrite is built for high-volume sellers with bulk listing workflows plus category and product mapping. ChannelAdvisor and Linnworks also provide catalog and feed controls intended to handle large catalog complexity with more structured publishing operations.
Reliable feed generation and channel-ready formatting
GoDataFeed specializes in feed generation with rule-based configuration and attribute mapping for variants and channel-ready formatting. ChannelAdvisor also centers feed and catalog management so listing changes can propagate through controlled feed outputs.
Order management and fulfillment status synchronization tied to listing operations
Linnworks links inventory and order automation rules to keep listings and fulfillment statuses synchronized. Brightpearl ties listing data to fulfillment, returns, and supply workflows so multichannel selling stays consistent with retail operations rather than living only in catalog syndication.
How to Choose the Right Multichannel Listing Software
Pick a tool by mapping your operational goal to the system component that drives updates, like data modeling, feed generation, or inventory and order automation.
Start with the data architecture you can maintain
If your team can structure catalog data in a connected source, Softr can turn that model into branded multichannel listing pages with synchronized updates. If you need marketplace-grade feed outputs, GoDataFeed and ChannelAdvisor provide rule-based feed mapping and catalog feed controls that convert structured product data into channel-ready listings.
Choose inventory control that matches your oversell risk
SellerActive is a strong fit when you need multichannel inventory and listing synchronization for Amazon and eBay to prevent channel mismatches. Sellbrite adds channel-aware inventory rules, and Linnworks extends this control by synchronizing listings and fulfillment statuses through inventory and order automation rules.
Match bulk and catalog complexity to the workflow strength
If you handle large product sets and need category and product mapping at scale, Sellbrite’s bulk listing and catalog management workflow is built for that operating mode. ChannelAdvisor and Skubana are better fits when you also want listing performance, operational reporting, and optimization tooling connected to the same multichannel workflow.
Decide how tightly listing updates must tie to orders and fulfillment
If your multichannel operations depend on fulfillment status accuracy, Linnworks and Skubana synchronize listing updates with order and inventory operations through automation rules. If you run retail and warehouse processes inside a unified system, Brightpearl connects stock, pricing, and fulfillment rules across channels so listing behavior follows fulfillment workflows.
Stress-test onboarding effort with your channel rules and variations
If your catalog has many variations and you expect heavy setup complexity, SellerActive can be more involved because setup complexity rises with many variations. If your main challenge is feed and attribute correctness, GoDataFeed depends on feed quality and attribute mapping, so bad source data will propagate into channel outputs.
Who Needs Multichannel Listing Software?
Multichannel listing software fits teams that must publish and keep listings consistent across multiple channels while controlling inventory, pricing logic, and operational workflows.
Teams publishing consistent listings across multiple web channels with shared data models
Softr is the best fit when your priority is synchronized multichannel listing pages built from reusable app components and a connected data model. Softr reduces engineering work for listing pages by letting you update shared fields and media in one place.
Growing Amazon and eBay sellers who need inventory and listing synchronization plus bulk workflows
SellerActive is designed for Amazon and eBay sellers with multichannel inventory and listing synchronization that helps prevent channel mismatches. SellerActive also supports bulk listing and catalog management plus repricing and operational controls.
High-volume multichannel ecommerce sellers managing large catalogs and oversell risk
Sellbrite fits high-volume sellers who need bulk listing workflows plus centralized order import and listing workflows. Sellbrite’s inventory synchronization uses channel-aware stock rules that reduce overselling risk across marketplaces.
Mid-market retailers that want automated marketplace listings with robust feed and catalog controls
ChannelAdvisor suits mid-market retailers who want inventory sync, catalog management, and advanced automation tied to marketplace order flows. ChannelAdvisor also connects listing performance and analytics to operational decisions for ongoing tuning.
Common Mistakes to Avoid
Common failures happen when teams underestimate data-structure requirements, channel-rule setup effort, or the complexity of automation logic.
Treating feed-based tools as copy-paste listing helpers
GoDataFeed generates channel-ready listings from feed generation and attribute mapping, so weak source data will propagate into channel outputs and disrupt updates. ChannelAdvisor also depends on robust feed and catalog controls, so marketplace coverage and automation complexity require operational tuning.
Ignoring inventory and fulfillment synchronization needs
Sellbery and Brightpearl both emphasize inventory synchronization tied to multichannel listing updates and fulfillment workflows, so choosing a tool without order and inventory coupling increases manual follow-up work. Linnworks and Skubana go further by using inventory and order automation rules to keep fulfillment statuses synchronized with listing changes.
Overbuilding automation before validating catalog mapping accuracy
Sellbrite and SellerActive both require channel-specific mapping and rules for variations, so complex mapping increases setup time and workflow complexity as you add channels and SKUs. Skubana also requires careful tuning of advanced rules to avoid catalog inconsistencies.
Selecting listing-only tooling for operations that already require warehouse and retail orchestration
Brightpearl is best when store operations already run through Brightpearl because it centralizes stock, pricing, and fulfillment rules across channels. Using a listing-focused tool when returns, supply workflows, and warehouse controls drive your day-to-day operations forces extra coordination outside the platform.
How We Selected and Ranked These Tools
We evaluated Softr, SellerActive, Sellbrite, ChannelAdvisor, GoDataFeed, Linnworks, Skubana, Brightpearl, Sellular, and Sellbery across overall capability, feature depth, ease of use, and value. We prioritized products that provide concrete mechanisms for synchronized multichannel publishing, including centralized data models, inventory synchronization with channel-aware rules, and rule-based feed or workflow automation. Softr stood out because it builds branded multichannel listing pages from reusable app components tied to a connected data model, which directly supports synchronized listing updates across web channel views. Lower-ranked tools still solve multichannel listing work, but they generally provided less complete operational automation coupling between listing publishing, inventory control, and fulfillment status workflows.
Frequently Asked Questions About Multichannel Listing Software
How do multichannel listing tools keep listing content consistent across channels?
Softr builds separate storefronts and pages from one connected data model so edits propagate through shared fields and logic. Sellbrite and SellerActive centralize catalog mapping so the same product attributes drive listing updates across marketplaces.
Which tools are best for bulk listing and repricing-style automation?
SellerActive supports bulk listing workflows and repricing-style changes tied to synchronized listings and inventory for Amazon and eBay. Sellbrite adds bulk listing plus automation options and inventory rules that keep stock levels consistent when orders arrive from multiple channels.
What’s the fastest way to reduce oversells when multiple marketplaces pull from the same inventory?
ChannelAdvisor automates inventory and price synchronization across marketplaces and uses catalog feed controls to reduce oversells. Sellbrite applies channel-aware inventory rules to prevent overselling by enforcing consistent stock behavior across connected channels.
Which software is most focused on feed generation and attribute mapping?
GoDataFeed specializes in feed generation, attribute mapping, and rule-based configuration for channel-ready product updates. Linnworks and ChannelAdvisor support broader commerce execution, but they still rely on catalog and data management to drive reliable marketplace outputs.
When do inventory and order workflow automation matter more than listing syndication?
Linnworks emphasizes automation rules for stock updates, order routing, and fulfillment statuses, so listing accuracy stays aligned with operational outcomes. Skubana connects catalog changes to fulfillment results and runs inventory and order workflows around centralized product data.
How do sellers handle catalog complexity like variants, attributes, and marketplace-specific fields?
GoDataFeed manages variants and attributes through mapping so feeds stay consistent across channels. Softr is strongest when you structure listing variations around a consistent content model, then publish the same data to multiple storefront pages.
What tools are better if your store operations already run on a retail-first platform?
Brightpearl is most effective when retail operations already run through it because listing, stock, pricing, and fulfillment rules are coordinated across functions. Linnworks also focuses on operational control, but Brightpearl pairs multichannel listing with warehouse and accounting integration depth.
Which platforms help teams avoid manual copy-paste work during frequent catalog updates?
Sellular uses an app-style workflow for centralized catalog updates and bulk publishing so you can automate common data propagation tasks. Sellbery also emphasizes catalog-based listing control so updates propagate across connected channels with inventory and order synchronization.
How do I choose between two tools if I mainly need synchronization for Amazon and eBay?
SellerActive is purpose-built for Amazon and eBay sellers with listing and inventory synchronization plus bulk workflows. Sellbrite also targets high-volume multichannel sellers and uses inventory rules designed for channel-aware stock consistency.
Tools reviewed
Referenced in the comparison table and product reviews above.
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