
GITNUXSOFTWARE ADVICE
Technology Digital MediaTop 8 Best Movie Converter Software of 2026
Top 10 ranking of Movie Converter Software with technical comparisons for common formats, speed, and editing workflows. Includes Convertio.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Convertio
Batch conversions using consistent output formats across multiple uploaded video files.
Built for fits when small teams need file-based movie conversions with minimal setup and predictable outputs..
Online-Convert
Editor pickWeb form-driven conversion that accepts uploaded video files and returns downloadable converted outputs.
Built for fits when small teams need external movie conversion without building or operating a transcoding service..
HandBrake alternative: Shutter Encoder
Editor pickQueue-based batch conversion with reusable presets that keep encoding decisions consistent across files.
Built for fits when teams need preset-based batch conversions and preprocessing without enterprise governance requirements..
Related reading
Comparison Table
The comparison table maps movie converter tools by integration depth, including import and export endpoints, API surface, and how each tool fits into existing automation. It also compares the data model and schema for jobs and presets, plus admin and governance controls like RBAC, audit logs, and provisioning. Readers can use these dimensions to evaluate throughput behavior, extensibility, and configuration patterns across platforms.
Convertio
web converterConvertio converts uploaded media files into selected formats and delivers downloadable outputs.
Batch conversions using consistent output formats across multiple uploaded video files.
Convertio takes a file-based input model where each conversion job maps to a defined source asset and selected output format. For movie workflows, it supports common video container and codec conversions, which reduces the need for local transcode tooling for straightforward format changes. Batch conversion reduces human overhead when asset sets share the same target formats and settings. The automation and API surface is oriented around job submission and retrieval rather than a fully programmable transcoding pipeline with fine-grained parameter schema.
A concrete tradeoff appears when workflows require strict admin governance or multi-user separation, because the platform’s controls are not as granular as RBAC-heavy conversion management systems. Convertio fits best when a small team needs predictable throughput for format normalization, such as preparing a catalog of movie clips for consistent playback targets. It also suits ad-hoc remediation tasks when a video arrives in an incompatible container and the objective is fast conversion over complex transcoding rule sets.
- +Browser-first conversion workflow for quick movie format changes
- +Batch conversion reduces manual effort across asset sets
- +Job-based processing model is easy to reason about per file
- –Automation surface is less schema-driven than governance-focused transcode tools
- –Admin controls are limited for RBAC and audit-log driven operations
Creative ops teams in small studios
Normalize incoming movie clips into a consistent set of deliverable formats.
Faster handoff to editors and distributors with fewer incompatible-file incidents.
Content libraries and media asset managers
Repair legacy catalog items that arrive in unsupported containers for playback.
Restored catalog playback consistency with reduced backlog of unusable assets.
Show 2 more scenarios
QA teams for video pipeline validation
Verify that source files in multiple containers produce usable outputs for test releases.
Quicker compatibility checks and fewer regression cycles caused by container mismatches.
QA can submit representative input files and check resulting formats to confirm downstream compatibility. Batch mode helps cover multiple sample assets in one pass.
Small production teams with limited DevOps support
Avoid maintaining local transcode infrastructure for occasional conversion tasks.
Lower operational overhead while meeting urgent deliverable format requirements.
The team can rely on a managed conversion workflow without provisioning encoding servers. Configuration stays focused on conversion format selection rather than pipeline design.
Best for: Fits when small teams need file-based movie conversions with minimal setup and predictable outputs.
More related reading
Online-Convert
web converterOnline-Convert converts video inputs through a web interface that outputs converted files for download.
Web form-driven conversion that accepts uploaded video files and returns downloadable converted outputs.
This tool is built around a practical conversion data model that maps an uploaded source file plus conversion settings to a resulting output file. The workflow is straightforward for teams that need repeatable output formats without building an internal transcoding pipeline. Integration depth is mostly input-output oriented since there is no documented, first-class configuration model for versioned profiles, environment separation, or tenant governance.
A key tradeoff is that operational control is light compared with enterprise converter services that expose job management, queue controls, and traceability hooks. It fits situations like processing received customer clips in a shared workspace where manual job submission or lightweight automation can handle throughput needs without deep admin governance.
- +Browser-based upload to conversion to download workflow for quick movie format changes
- +Supports common movie formats for practical ingestion and output generation
- +Job-based conversion requests map cleanly to external automation scripts
- –Limited admin and governance controls like RBAC, audit log, and tenant-level policies
- –API surface is oriented around conversion requests, not profile schema and lifecycle
- –Throughput control is less explicit for high-volume batch pipelines
Video editors at small studios
Convert client deliverables from mixed camera formats into a consistent viewing format.
Faster delivery handoffs with fewer format-mismatch delays between editing and publishing.
QA teams for media pipelines
Validate that incoming video assets can be converted into target distributions.
Reduced regressions by catching conversion failures before assets enter downstream steps.
Show 2 more scenarios
Content operations teams at web publishers
Normalize user-submitted clips into platform-ready formats for web playback.
More consistent media readiness decisions for publishing workflows.
Content operations can treat the service as an external conversion endpoint for user assets that arrive in inconsistent formats. Conversion jobs can be triggered by simple automation that passes the source file and requested output settings.
Integration engineers
Add format conversion to an existing file intake workflow without deploying a transcoder.
Quicker pipeline iteration by offloading conversion while keeping the rest of the system unchanged.
Engineers can integrate around a conversion request model that transforms uploaded inputs into output files for the rest of the pipeline. This approach limits the need for internal schema design tied to transcoding profiles.
Best for: Fits when small teams need external movie conversion without building or operating a transcoding service.
HandBrake alternative: Shutter Encoder
GUI batchBatch transcodes video to multiple formats using FFmpeg under the hood while providing a GUI queue for conversion presets.
Queue-based batch conversion with reusable presets that keep encoding decisions consistent across files.
Shutter Encoder provides a conversion workflow built around presets that map input media to encoding targets, including audio and subtitle handling and container options. It includes queue processing for throughput management and lets operators tune encoder settings like bitrate, quality, and codec selection per preset. Filtering, scaling, deinterlacing, and color-related transforms support preprocessing before final encode, which fits editorial and QC-driven pipelines.
A tradeoff appears in governance and admin control, since the tool is oriented around per-machine workflow execution rather than RBAC, tenant separation, or centralized audit logging. It fits situations where a small team needs repeatable conversions across many files and wants operators to maintain shared preset configurations locally or in a controlled environment.
- +Preset-driven batch queues reduce per-file manual encoding variation
- +Rich per-output controls for codec, container, audio, and subtitles
- +Pre-encode filters and color processing support consistent mastering steps
- –No first-class RBAC or audit log for multi-operator governance
- –Automation is workflow-centric, not a schema-driven API for systems integration
Post-production editors and media coordinators
Convert mixed camera and archive media into house delivery formats for review timelines.
Consistent delivery files that minimize editorial rework caused by format or filtering mismatches.
Independent studios and finishing artists
Master a large archive by applying consistent scaling, deinterlacing, and audio normalization before encoding.
A repeatable mastering pass that shortens delivery turnaround and reduces quality variance.
Show 1 more scenario
IT and operations staff supporting content libraries
Run recurring folder-based conversions to produce device-ready variants for internal distribution.
Lower operational effort for routine media refreshes and fewer exceptions in downstream ingestion.
Operations can set stable presets and execute queued conversions to generate predictable outputs for downstream storage or playback systems. The workflow is easier to operationalize than per-file manual encoding.
Best for: Fits when teams need preset-based batch conversions and preprocessing without enterprise governance requirements.
Aiseesoft Video Converter Ultimate
desktop converterConverts video and audio into device and platform formats with preset-driven encoding profiles.
Batch conversion with preset output profiles for consistent movie transcoding runs.
Aiseesoft Video Converter Ultimate targets batch movie conversion with profile-based output settings and subtitle handling. It supports common container and codec workflows such as MP4 and MKV, plus device-oriented presets for repeatable exports.
The automation surface is primarily UI-driven, since it does not document an admin-focused API, RBAC, or audit log model for governance use cases. Integration depth is limited to local file processing and configurable conversion parameters rather than platform-wide extensibility or schema-driven provisioning.
- +Batch conversion with reusable profiles for repeatable movie exports
- +Subtitle options include retaining and customizing tracks during conversion
- +Wide codec and container coverage for common movie formats
- –No documented API for workflow automation and orchestration
- –Limited admin controls for RBAC, audit logs, and governance
- –Automation relies on manual UI steps and local file workflows
Best for: Fits when teams need repeatable local movie conversions without integration into governed pipelines.
Freemake Video Converter alternative: Format Factory
desktop converterConverts videos across common formats using a batch-enabled interface and preset categories for devices.
Preset and job-queue based transcoding across many target containers and codecs
Format Factory converts and re-encodes video and audio into many container and codec combinations on Windows, with a batch workflow for film files. It uses a fixed job model made of presets and task queues, so automation typically relies on scripted batch runs rather than a documented provisioning API.
The integration depth is mostly local and file-based, since conversions operate on paths and output templates instead of a schema-driven media registry. Admin governance is limited to user-level control of installed components, with no exposed RBAC, audit log, or policy management surface for multi-user environments.
- +Batch queue supports multiple input files per job
- +Preset-based conversion reduces configuration errors
- +Extensive container and codec targets for common media workflows
- +Includes DVD and media source handling for legacy assets
- –No documented API for automation or external job submission
- –Automation depends on batch scripting instead of a formal schema
- –Limited admin governance controls for multi-user deployments
- –Local file path workflow restricts integration with asset systems
Best for: Fits when local teams need repeatable batch conversions without deep integration requirements.
Movavi Video Converter alternative: VideoProc Converter AI
GPU converterConverts video with acceleration controls and AI-assisted processing options for denoise and enhancement before export.
AI-assisted encoding modes that select optimized parameters per input during conversion.
VideoProc Converter AI is a movie converter tool that centers on AI-assisted encoding modes and preset-driven workflows for common output targets. It supports batch conversion, format and resolution changes, and profile-based exports aimed at consistent throughput across many files.
Integration depth is limited to local workflow use, since it primarily exposes features through its app UI rather than an automation-first API and schema model. Automation and governance controls for admin use are not presented as RBAC, provisioning, or audit log capabilities in the same way as enterprise converter services.
- +AI-assisted encoding modes for faster repeat conversions
- +Batch conversion for consistent multi-file processing
- +Resolution and format conversion with preset output profiles
- –Limited documented API surface for automated provisioning
- –No RBAC or admin governance controls for shared environments
- –Automation depth favors presets over configurable pipelines
Best for: Fits when local teams need batch movie conversion with AI presets and minimal admin overhead.
AVS Video Converter
desktop converterConverts video with editing-lite options and exports to widely supported containers for playback and sharing.
Batch conversion with conversion presets for consistent encode settings across multiple files.
AVS Video Converter is primarily a local media conversion utility rather than an enterprise workflow system. Its integration depth is limited to file-level conversion workflows in desktop use, with no documented REST API surface, webhook automation, or programmatic provisioning controls.
The data model centers on input media selection and conversion settings stored per job, with no schema-based pipeline governance or RBAC administration features exposed. Automation is driven by UI-driven profiles and repeatable batch operations rather than extensible job definitions or audit-ready administrative controls.
- +Batch conversion supports multiple input files in a single run
- +Preset-based encode settings reduce manual configuration errors
- +Direct conversion output focuses on file-based workflows
- –No documented API, webhooks, or automation endpoints for integration
- –No RBAC or admin governance controls for managed environments
- –No audit log or job history export for compliance workflows
Best for: Fits when a team needs local video conversion with repeatable presets, not automation integrations.
Maxon App Studio: HandBrake-like conversion via Stream Controller
workflow toolConverts media through workflow tools for encoding and export as configured in the associated media pipeline.
Stream Controller job orchestration for HandBrake-like transcoding tasks via Maxon App Studio integration.
Maxon App Studio targets movie conversion pipelines by pairing a HandBrake-like transcoding experience with Stream Controller-based orchestration. The conversion flow runs as an app component that can be wired into automated jobs, with a data model suited for queueing inputs, capturing outputs, and tracking status.
Integration depth is driven by an explicit API surface and workflow configuration that supports extensibility and repeatable throughput. Admin control focuses on governance patterns such as RBAC and auditing of job execution rather than manual clicking.
- +Stream Controller orchestration fits batch conversion and chained processing
- +App-based configuration makes conversion workflows reproducible across environments
- +API surface supports automation and job creation without UI steps
- +Extensibility supports adding steps around transcoding and post-processing
- +Governance includes RBAC patterns and auditable execution events
- –Requires setup of Stream Controller to run conversion reliably at scale
- –Data model learning curve for defining inputs, outputs, and job states
- –Fewer turnkey conversion presets than dedicated desktop-first converters
- –Workflow tuning can be complex for teams without pipeline engineering skills
Best for: Fits when teams need controlled, automatable transcoding workflows with API-driven provisioning.
How to Choose the Right Movie Converter Software
This buyer's guide covers Movie Converter Software selection across Convertio, Online-Convert, Shutter Encoder, Aiseesoft Video Converter Ultimate, Format Factory, VideoProc Converter AI, AVS Video Converter, and Maxon App Studio with Stream Controller. It focuses on integration depth, data model, automation and API surface, and admin and governance controls.
The guide compares file-first browser workflows like Convertio and Online-Convert against pipeline-oriented orchestration like Maxon App Studio with Stream Controller. It also maps governance gaps such as missing RBAC and audit-log primitives in desktop tools like Shutter Encoder, Aiseesoft Video Converter Ultimate, and Format Factory.
Movie transcode conversion tools for turning video files into target formats
Movie converter software converts video and often audio into selected containers and codecs, then produces downloadable outputs or pipeline-ready assets. These tools solve repeatable format-change work such as batching multiple movies through consistent output settings.
File-based services like Convertio and Online-Convert typically center on an upload to conversion to download job flow. Pipeline tools like Maxon App Studio with Stream Controller target automated job creation with an API-oriented workflow and tracked execution status.
Evaluation criteria for conversion workflows, data models, and governance controls
Conversion tools look similar at the UI level, but they differ sharply in how automation works and what systems can govern execution. The biggest separating factors are integration depth, the underlying data model, the automation and API surface, and whether admin controls include RBAC and audit log primitives.
Convertio and Online-Convert optimize for browser-first upload workflows with job-based conversion requests. Maxon App Studio with Stream Controller is built for orchestration with API-driven provisioning patterns and explicit RBAC and auditable job execution events.
API surface and programmatic job provisioning
Maxon App Studio with Stream Controller supports automation that creates transcoding jobs without UI steps through its Stream Controller orchestration and API surface. Convertio and Online-Convert rely on external job requests driven by upload and conversion rather than a schema-based provisioning interface.
Governance primitives like RBAC and audit log events
Maxon App Studio with Stream Controller includes governance patterns such as RBAC and auditable execution events. Desktop and local utilities like Shutter Encoder, Aiseesoft Video Converter Ultimate, Format Factory, VideoProc Converter AI, and AVS Video Converter focus on preset queues and file workflows and do not expose RBAC or audit-log administration controls.
Conversion data model for inputs, outputs, and job state tracking
Maxon App Studio’s queueing inputs, capturing outputs, and tracking status is designed for repeatable pipeline runs. Convertio uses a job-based model centered on uploaded files and consistent output formats, and other desktop tools store conversion settings per job and apply profiles during export.
Preset and queue consistency for batch throughput
Shutter Encoder uses queue-based batch conversion with reusable presets that keep encoding decisions consistent across files. Format Factory and Aiseesoft Video Converter Ultimate also use preset and profile approaches for repeatable movie transcoding runs, while Convertio uses batch conversion across multiple uploaded videos with consistent output formats.
Workflow extensibility around transcoding steps
Maxon App Studio with Stream Controller supports adding steps around transcoding and post-processing through app-based configuration and workflow wiring. Most file converters like Online-Convert and Convertio are focused on format conversion endpoints rather than workflow composition around transcoding steps.
Local processing controls versus service-style conversion endpoints
Desktop-first tools like Format Factory, VideoProc Converter AI, and AVS Video Converter operate as local media conversion utilities that take paths and conversion settings and then export files. Convertio and Online-Convert act as external conversion services where automation typically wraps job submission and download rather than managed asset-schema integration.
Pick based on orchestration needs, not just target formats
Start by matching the tool’s execution model to how conversion work is launched in an organization. If conversions must be created by automation and traced with RBAC and auditable job execution events, Maxon App Studio with Stream Controller is the clearest fit.
If the goal is quick file-based conversions with minimal setup, Convertio or Online-Convert aligns with browser-first upload workflows and job-based processing. The remaining desktop converters such as Shutter Encoder, Aiseesoft Video Converter Ultimate, Format Factory, VideoProc Converter AI, and AVS Video Converter prioritize preset-driven batch queues and local repeatability.
Decide whether conversions must be API-driven and pipeline-provisioned
Choose Maxon App Studio with Stream Controller when job creation needs to be automated through an explicit API surface with queue orchestration and repeatable throughput. Choose Convertio or Online-Convert when automation can wrap an upload and conversion request endpoint with downloadable outputs rather than governed job provisioning.
Validate governance requirements before selecting presets
Select Maxon App Studio with Stream Controller when multi-operator RBAC and auditable execution events are required for conversion operations. For teams that only need repeatable presets in a desktop workflow, Shutter Encoder, Aiseesoft Video Converter Ultimate, Format Factory, VideoProc Converter AI, and AVS Video Converter focus on preset queues and file exports without RBAC and audit log administration primitives.
Match the data model to where media lives
If conversion inputs and outputs must map to managed job states, choose Maxon App Studio with Stream Controller because it tracks status and captures outputs through orchestrated queueing. If media management is file-path driven and conversion settings can be applied per job, desktop tools like Shutter Encoder and Format Factory fit naturally.
Use preset and queue mechanics to control encoding consistency
For consistent encoding decisions across many movies, choose Shutter Encoder for queue-based batch conversion with reusable presets. For consistent profile-driven exports, Aiseesoft Video Converter Ultimate and Format Factory provide batch conversion with reusable profiles and preset categories.
Plan throughput and automation around the tool’s workflow boundary
If conversions must run as part of chained processing steps, Maxon App Studio with Stream Controller supports extensibility by wiring transcoding workflows into automated jobs. If throughput is handled by repeated batch submissions of uploads, Convertio and Online-Convert follow a browser-first conversion endpoint model that automation scripts can coordinate.
Which teams should choose which movie converter approach
Movie converter selection depends on whether conversion work is a local operator task or an orchestrated pipeline stage with governance. The tools split into file-based converters and workflow orchestration platforms.
File converters are a fit when conversion is driven by uploaded files or local paths and when encoding consistency is enforced by presets and profiles. Orchestration platforms are a fit when conversions must be created, monitored, and governed through API-driven job execution.
Small teams needing quick browser-based conversions without pipeline setup
Convertio fits teams that want batch conversions across multiple uploaded videos with consistent output formats through a browser workflow. Online-Convert fits teams that prefer a web form-driven upload that returns downloadable converted files without operating a transcoding service.
Teams that need reproducible encoding decisions using reusable presets and queues
Shutter Encoder fits teams that run batch transcodes and want queue-based workflows with reusable presets that reduce per-file variation. Aiseesoft Video Converter Ultimate and AVS Video Converter also fit repeatable local preset workflows, with batch conversion built around profile-based encode settings.
Organizations requiring API-driven job provisioning and admin governance controls
Maxon App Studio with Stream Controller fits teams that need an explicit API surface for job creation and workflow configuration. It also supports RBAC patterns and auditable execution events, which desktop converters and file endpoints like Convertio and Online-Convert do not expose.
Local teams that want broad container and codec targets for batch work
Format Factory fits Windows-based local batch conversion where preset and job-queue transcoding covers many target containers and codecs. VideoProc Converter AI fits local teams that want AI-assisted encoding modes along with batch conversion and preset output profiles for consistent throughput.
Common failure points when choosing a movie converter tool
Most conversion failures come from mismatched expectations about automation and governance rather than about supported formats. Several reviewed tools make preset-based conversion easy but stop short of the admin and API capabilities needed for governed multi-user environments.
These pitfalls show up when teams treat file converters as if they were pipeline orchestration systems and when they assume audit trails and RBAC exist without dedicated orchestration platforms.
Selecting a desktop converter for a governed, multi-operator pipeline
Avoid using Shutter Encoder, Aiseesoft Video Converter Ultimate, Format Factory, VideoProc Converter AI, or AVS Video Converter as the core of a governed conversion workflow because they do not expose RBAC and audit log primitives. Choose Maxon App Studio with Stream Controller when RBAC and auditable execution events are required.
Assuming a browser conversion endpoint can replace schema-driven automation
Avoid treating Convertio and Online-Convert as if they provide a schema-driven data model for inputs, outputs, and job state management. These tools center on upload-and-convert job flows, so pipeline automation typically wraps conversion requests rather than provisioning governed jobs through an internal asset schema.
Underestimating workflow boundary when building chained processing steps
Avoid assuming the conversion workflow can be extended into a full pipeline when using local preset tools like Format Factory or AVS Video Converter. Maxon App Studio with Stream Controller is designed to wire transcoding tasks into automated workflows with extensibility around the conversion step.
Using preset queues without enforcing consistency across all outputs
Avoid building mixed conversion runs from manual per-file selections in Shutter Encoder, Aiseesoft Video Converter Ultimate, and other preset-based utilities. Prefer queue-based or profile-based batch runs where preset application keeps codec, container, and related encoding decisions consistent across files.
How We Selected and Ranked These Tools
We evaluated Convertio, Online-Convert, Shutter Encoder, Aiseesoft Video Converter Ultimate, Format Factory, VideoProc Converter AI, AVS Video Converter, and Maxon App Studio with Stream Controller using a criteria-based scoring approach across features, ease of use, and value. We weighted features the most at forty percent because integration depth, data model support, and automation surface shape whether conversion work can run in real workflows. Ease of use and value each account for thirty percent to capture how quickly teams can adopt preset queues or job submission flows.
Convertio stands out from lower-ranked tools because its batch conversion capability keeps output formats consistent across multiple uploaded video files while maintaining a high features and ease of use profile. That combination lifted the features and ease-of-use factors for teams that need file-based conversions with minimal setup rather than an API-first orchestration layer.
Frequently Asked Questions About Movie Converter Software
Which tool fits teams that need format-to-format batch conversion without building an internal media pipeline?
What is the practical difference between using Online-Convert as an external conversion endpoint and building automation with Stream Controller?
Which option supports the most configurable encoding decisions for post-production style workflows?
Which tool is best for batch conversions that must keep output profiles consistent across many local files?
When does Windows-centric local conversion like Format Factory become a better fit than web upload conversion?
Which converter exposes the clearest automation and extensibility surface for orchestrated transcoding workflows?
How do these tools differ for teams that need admin controls like RBAC and audit logs around conversions?
What common failure mode happens when teams assume all tools support the same integration model?
What is a safe getting-started path for setting up repeatable batch conversions with minimal configuration drift?
Conclusion
After evaluating 8 technology digital media, Convertio stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Keep exploring
Comparing two specific tools?
Software Alternatives
See head-to-head software comparisons with feature breakdowns, pricing, and our recommendation for each use case.
Explore software alternatives→In this category
Technology Digital Media alternatives
See side-by-side comparisons of technology digital media tools and pick the right one for your stack.
Compare technology digital media tools→FOR SOFTWARE VENDORS
Not on this list? Let’s fix that.
Our best-of pages are how many teams discover and compare tools in this space. If you think your product belongs in this lineup, we’d like to hear from you—we’ll walk you through fit and what an editorial entry looks like.
Apply for a ListingWHAT THIS INCLUDES
Where buyers compare
Readers come to these pages to shortlist software—your product shows up in that moment, not in a random sidebar.
Editorial write-up
We describe your product in our own words and check the facts before anything goes live.
On-page brand presence
You appear in the roundup the same way as other tools we cover: name, positioning, and a clear next step for readers who want to learn more.
Kept up to date
We refresh lists on a regular rhythm so the category page stays useful as products and pricing change.
