Quick Overview
- 1#1: ClickFunnels - Builds high-converting sales funnels, landing pages, and membership sites with integrated marketing tools.
- 2#2: GoHighLevel - White-label platform for agencies to create and manage marketing funnels, CRM, and automation workflows.
- 3#3: HubSpot Marketing Hub - Comprehensive inbound marketing platform with funnel tracking, email automation, and CRM integration.
- 4#4: ActiveCampaign - Email marketing and automation tool that visualizes and optimizes customer journeys in funnels.
- 5#5: Kartra - All-in-one platform for building funnels, hosting courses, managing emails, and processing payments.
- 6#6: Keap - Marketing automation software with pipeline management, lead scoring, and funnel nurturing features.
- 7#7: Systeme.io - Affordable all-in-one tool for creating sales funnels, email campaigns, and online courses.
- 8#8: Leadpages - Landing page builder designed for lead generation and funnel optimization with A/B testing.
- 9#9: Unbounce - AI-powered landing page builder that routes traffic to optimize conversions across marketing funnels.
- 10#10: Drip - Ecommerce-focused marketing automation for personalized funnels, abandoned cart recovery, and segmentation.
We ranked tools based on features like funnel customization, automation capabilities, ease of use, and overall value, ensuring they meet the diverse needs of marketers, agencies, and businesses of all sizes.
Comparison Table
This comparison table explores top marketing funnels software tools including ClickFunnels, GoHighLevel, HubSpot Marketing Hub, ActiveCampaign, Kartra, and more, highlighting key features, pricing models, and best-use scenarios to help readers identify the right fit for their goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ClickFunnels Builds high-converting sales funnels, landing pages, and membership sites with integrated marketing tools. | specialized | 9.2/10 | 9.6/10 | 8.4/10 | 8.1/10 |
| 2 | GoHighLevel White-label platform for agencies to create and manage marketing funnels, CRM, and automation workflows. | enterprise | 9.2/10 | 9.6/10 | 7.8/10 | 9.4/10 |
| 3 | HubSpot Marketing Hub Comprehensive inbound marketing platform with funnel tracking, email automation, and CRM integration. | enterprise | 8.8/10 | 9.4/10 | 8.3/10 | 7.9/10 |
| 4 | ActiveCampaign Email marketing and automation tool that visualizes and optimizes customer journeys in funnels. | specialized | 8.7/10 | 9.4/10 | 7.9/10 | 8.3/10 |
| 5 | Kartra All-in-one platform for building funnels, hosting courses, managing emails, and processing payments. | other | 8.6/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 6 | Keap Marketing automation software with pipeline management, lead scoring, and funnel nurturing features. | enterprise | 8.1/10 | 8.7/10 | 7.2/10 | 7.8/10 |
| 7 | Systeme.io Affordable all-in-one tool for creating sales funnels, email campaigns, and online courses. | other | 8.7/10 | 8.5/10 | 9.2/10 | 9.5/10 |
| 8 | Leadpages Landing page builder designed for lead generation and funnel optimization with A/B testing. | specialized | 8.1/10 | 8.0/10 | 9.3/10 | 7.7/10 |
| 9 | Unbounce AI-powered landing page builder that routes traffic to optimize conversions across marketing funnels. | specialized | 8.1/10 | 8.3/10 | 9.0/10 | 7.7/10 |
| 10 | Drip Ecommerce-focused marketing automation for personalized funnels, abandoned cart recovery, and segmentation. | specialized | 7.8/10 | 8.4/10 | 7.6/10 | 7.5/10 |
Builds high-converting sales funnels, landing pages, and membership sites with integrated marketing tools.
White-label platform for agencies to create and manage marketing funnels, CRM, and automation workflows.
Comprehensive inbound marketing platform with funnel tracking, email automation, and CRM integration.
Email marketing and automation tool that visualizes and optimizes customer journeys in funnels.
All-in-one platform for building funnels, hosting courses, managing emails, and processing payments.
Marketing automation software with pipeline management, lead scoring, and funnel nurturing features.
Affordable all-in-one tool for creating sales funnels, email campaigns, and online courses.
Landing page builder designed for lead generation and funnel optimization with A/B testing.
AI-powered landing page builder that routes traffic to optimize conversions across marketing funnels.
Ecommerce-focused marketing automation for personalized funnels, abandoned cart recovery, and segmentation.
ClickFunnels
specializedBuilds high-converting sales funnels, landing pages, and membership sites with integrated marketing tools.
One-click upsell and order bump funnels that seamlessly boost average order value
ClickFunnels is a comprehensive sales funnel platform that enables users to build landing pages, opt-in forms, sales pages, and complete marketing funnels without coding. It provides drag-and-drop builders, hundreds of proven templates, and integrated tools for upsells, order bumps, A/B testing, email automation, and membership sites. Ideal for online businesses, it streamlines the entire customer journey from lead generation to high-ticket sales.
Pros
- Vast library of high-converting funnel templates
- All-in-one tools including upsells, downsells, and payments
- Strong community and training resources
Cons
- High monthly pricing
- Steep learning curve for advanced features
- Limited design flexibility outside templates
Best For
Digital marketers, course creators, and e-commerce entrepreneurs building scalable sales funnels.
Pricing
Starts at $97/month (Startup plan, billed annually) for 20 funnels; Pro at $297/month for unlimited funnels and team features; 14-day free trial available.
GoHighLevel
enterpriseWhite-label platform for agencies to create and manage marketing funnels, CRM, and automation workflows.
White-label SaaS dashboard allowing agencies to rebrand and resell the entire platform to clients
GoHighLevel is an all-in-one marketing platform tailored for digital agencies and marketers, enabling the creation of sales funnels, landing pages, websites, and automated campaigns via a drag-and-drop builder. It integrates CRM, email/SMS marketing, appointment scheduling, and reputation management into a single dashboard, replacing multiple tools like ClickFunnels and ActiveCampaign. The platform stands out with its scalability for agencies through unlimited sub-accounts and white-label options.
Pros
- Comprehensive all-in-one toolkit covering funnels, CRM, and automation
- Unlimited sub-accounts and white-label reselling for agencies
- Robust integrations and snapshot templates for quick setup
Cons
- Steep learning curve due to extensive features
- Interface can feel overwhelming and cluttered for beginners
- Customer support response times vary and can be inconsistent
Best For
Digital marketing agencies and solopreneurs managing multiple clients who need scalable funnel building and white-label capabilities.
Pricing
Starter at $97/mo (1 sub-account), Unlimited at $297/mo (unlimited sub-accounts), Pro at $497/mo (white-label SaaS mode); annual discounts available.
HubSpot Marketing Hub
enterpriseComprehensive inbound marketing platform with funnel tracking, email automation, and CRM integration.
Seamless native CRM integration that provides unified visibility into every funnel stage without data silos or third-party connectors.
HubSpot Marketing Hub is a comprehensive inbound marketing platform designed to manage the entire marketing funnel from lead generation to conversion and retention. It integrates CRM, email marketing, landing pages, forms, workflows, advertising tools, and analytics to attract visitors, nurture leads, and track customer journeys seamlessly. With its flywheel methodology, it emphasizes creating self-sustaining growth through personalized experiences and data-driven insights.
Pros
- All-in-one funnel tools with seamless CRM integration for end-to-end tracking
- Powerful automation workflows and lead scoring for efficient nurturing
- Robust analytics and reporting to optimize funnel performance
Cons
- Pricing escalates quickly for advanced features and higher contact volumes
- Steep learning curve for complex customizations and workflows
- Limited A/B testing and personalization depth in lower tiers
Best For
Growing mid-market businesses and marketing teams needing an integrated platform to scale inbound funnels without multiple tools.
Pricing
Free Starter plan; Professional at $800/month (3,600 contacts, billed annually); Enterprise at $3,600/month for advanced features.
ActiveCampaign
specializedEmail marketing and automation tool that visualizes and optimizes customer journeys in funnels.
Customer Experience Automation (CXA) with predictive sending and content personalization
ActiveCampaign is a powerful marketing automation platform designed for building and managing marketing funnels through email, SMS, site tracking, and CRM features. It enables users to create personalized customer journeys with visual automation builders, lead scoring, and conditional logic to nurture leads from acquisition to retention. The platform integrates seamlessly with e-commerce and other tools, making it suitable for automating complex funnel strategies.
Pros
- Advanced visual automation builder with machine learning predictions
- Built-in CRM and multi-channel messaging (email, SMS, chat)
- High email deliverability and detailed contact tracking
Cons
- Steep learning curve for complex automations
- Contact-based pricing increases costs at scale
- Reporting and analytics could be more intuitive
Best For
Small to mid-sized businesses and marketing teams seeking robust automation for personalized funnels without enterprise-level complexity.
Pricing
Starts at $29/month (Starter, up to 500 contacts), with Plus ($49), Professional ($149), and Enterprise (custom); monthly or annual billing.
Kartra
otherAll-in-one platform for building funnels, hosting courses, managing emails, and processing payments.
Behavior 2.0 automation engine that dynamically triggers actions based on user interactions across funnels, emails, and pages
Kartra is an all-in-one marketing platform designed for building and managing sales funnels, landing pages, email campaigns, and customer relationships in a single dashboard. It features a drag-and-drop builder for funnels, behavioral automation, integrated payments, video hosting, memberships, and affiliate tracking. This makes it a robust solution for online businesses aiming to streamline marketing operations without multiple tools.
Pros
- Comprehensive all-in-one toolkit reduces reliance on third-party apps
- Powerful drag-and-drop funnel and page builders with templates
- Advanced behavioral automation for personalized marketing sequences
Cons
- Steep learning curve due to extensive features
- Higher pricing may deter small startups
- Fewer native integrations than specialized funnel tools
Best For
Online course creators, coaches, and digital marketers needing an integrated funnel platform for scaling operations.
Pricing
Starts at $99/month (Starter, 2,500 contacts) up to $549/month (Enterprise); monthly or annual billing with discounts.
Keap
enterpriseMarketing automation software with pipeline management, lead scoring, and funnel nurturing features.
Visual Campaign Builder for drag-and-drop creation of multi-step marketing funnels with automated triggers and branching logic
Keap is a comprehensive CRM and marketing automation platform tailored for small to medium-sized businesses, enabling the creation and management of marketing funnels through automated email campaigns, landing pages, and lead nurturing sequences. It integrates sales pipelines, payment processing, and customer relationship management into a single dashboard, helping users convert leads into customers efficiently. With its visual campaign builder, Keap allows for the design of sophisticated multi-step funnels without requiring advanced technical skills.
Pros
- Robust automation tools for building complex marketing funnels
- Seamless integration of CRM, sales pipelines, and e-commerce features
- Strong lead scoring and segmentation capabilities
Cons
- Steep learning curve due to feature-dense interface
- Higher pricing may not suit very small businesses or startups
- Limited advanced customization for highly technical users
Best For
Small to medium-sized businesses seeking an all-in-one solution for automating marketing funnels and sales processes.
Pricing
Starts at $79/month (billed annually) for Starter; Pro at $199/month for 1,500 contacts; Max at $229+/month for larger needs; 14-day free trial available.
Systeme.io
otherAffordable all-in-one tool for creating sales funnels, email campaigns, and online courses.
Integrated sales funnels with built-in email automation, online courses, and membership sites in one platform
Systeme.io is an all-in-one marketing platform designed for entrepreneurs to build sales funnels, automate email marketing, host webinars, create online courses, and manage membership sites without needing multiple tools. Its drag-and-drop builder simplifies funnel creation, including pages for opt-ins, sales, upsells, and thank-yous, with built-in A/B testing and automation. It supports affiliate programs and blogging, making it a comprehensive solution for online businesses.
Pros
- All-in-one platform eliminates need for multiple subscriptions
- Intuitive drag-and-drop funnel builder ideal for beginners
- Generous free plan with core funnel features
Cons
- Limited template customization and design flexibility
- Fewer third-party integrations compared to top competitors
- Customer support mainly email-based, no live chat or phone
Best For
Solo entrepreneurs and small businesses seeking an affordable, user-friendly all-in-one tool for marketing funnels and online course sales.
Pricing
Free plan (limited to 2,000 contacts, 3 funnels); paid plans: Startup $27/mo, Webinar $47/mo, Unlimited $97/mo (annual billing discounts available).
Leadpages
specializedLanding page builder designed for lead generation and funnel optimization with A/B testing.
Extensive collection of proven, high-converting templates specifically designed for lead capture and optimized by conversion experts
Leadpages is a specialized landing page builder that enables users to create high-converting landing pages, pop-ups, alert bars, and basic marketing funnels for lead generation and sales. It features a drag-and-drop editor with hundreds of professionally designed, mobile-responsive templates optimized for conversions, along with A/B testing, analytics, and integrations with tools like email providers and payment gateways. While it supports simple funnels through multi-page builders and checkout pages, it excels primarily at the top of the funnel rather than complex, automated sales funnels.
Pros
- Intuitive drag-and-drop builder with quick setup options like 5-Minute Pages
- Vast library of conversion-optimized templates and built-in A/B testing
- Seamless integrations with CRM, email marketing, and payment tools
Cons
- Limited support for full end-to-end funnels with advanced automation
- Higher pricing tiers required for unlimited features and visitors
- Fewer advanced funnel analytics compared to dedicated funnel platforms
Best For
Marketers and small businesses needing fast, high-converting landing pages and simple lead gen funnels integrated with existing tools.
Pricing
Standard ($49/mo), Pro ($79/mo), Advanced ($99/mo); lower rates with annual billing; 14-day free trial.
Unbounce
specializedAI-powered landing page builder that routes traffic to optimize conversions across marketing funnels.
Smart Traffic AI that automatically directs visitors to the most converting page variant based on real-time behavior
Unbounce is a specialized landing page builder designed for marketers to create, A/B test, and optimize high-converting pages without coding skills. It supports marketing funnels primarily through customizable landing pages, popups, and sticky bars that integrate with CRM, email, and ad platforms. Key tools like Smart Traffic use AI to route visitors to the best page variant, enhancing conversion rates at the top of the funnel.
Pros
- Intuitive drag-and-drop builder for quick page creation
- Robust A/B testing and AI-powered Smart Traffic for optimization
- Seamless integrations with 100+ tools like HubSpot, Google Ads, and Zapier
Cons
- Limited native support for full funnel elements like email sequences or upsells
- Pricing scales quickly for high-traffic sites or multiple pages
- Advanced features may require a steeper learning curve for beginners
Best For
Marketers and agencies focused on building and optimizing standalone landing pages to capture leads at the top of marketing funnels.
Pricing
Starts at $99/month (Launch plan, billed annually) for 75,000 visitors; higher tiers up to $625/month (Performance) with custom Enterprise options.
Drip
specializedEcommerce-focused marketing automation for personalized funnels, abandoned cart recovery, and segmentation.
Revenue tracking that directly attributes sales to campaigns and automations
Drip is an e-commerce-centric email marketing automation platform designed to build and manage sophisticated marketing funnels through automated workflows and customer journeys. It specializes in behavior-based segmentation, personalization, and revenue tracking to nurture leads, recover carts, and drive repeat purchases. With strong integrations for Shopify and other platforms, it's tailored for online retailers aiming to optimize customer lifetime value via drip campaigns.
Pros
- Excellent e-commerce integrations and revenue attribution
- Powerful visual workflow builder for complex automations
- Advanced customer segmentation based on purchase behavior
Cons
- Pricing scales steeply with contact list size
- Steeper learning curve for non-email features
- Limited multichannel support beyond email and basic SMS
Best For
E-commerce brands focused on email-driven customer retention and upsell funnels.
Pricing
Starts at $39/mo (500 contacts), Pro at $122/mo (unlimited seats/tools); scales by contacts, with annual discounts.
Conclusion
Selecting the best marketing funnels software hinges on individual needs, but ClickFunnels leads as the top choice, boasting powerful tools for building and converting sales funnels with integrated features. GoHighLevel shines for agencies with its white-label, CRM, and automation tools, while HubSpot Marketing Hub offers a robust inbound approach, making them exceptional alternatives. Together, these options cover a wide range of requirements, ensuring there’s a solution for nearly every marketer.
Don’t miss out on transforming your marketing—try ClickFunnels today to craft high-performing funnels, streamline workflows, and drive results that matter for your business.
Tools Reviewed
All tools were independently evaluated for this comparison
Referenced in the comparison table and product reviews above.