GITNUXSOFTWARE ADVICE
Business FinanceTop 10 Best Kol Software of 2026
Ranked roundup of top kol software tools, featuring Upfluence, Modash, and Aspire, with feature comparisons for influencer marketing teams.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Upfluence is the best KOL tool for creator partnerships teams that want tight discovery-to-deliverables control with API-style integrations, whereas Kolsquare is a strong fit if you’re focused on running end-to-end KOL workflows after initial discovery and reporting.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Upfluence
Built-in campaign execution workspace links influencer selection to outreach tracking and deliverable status in one process.
Built for fits when creator partnerships teams need discovery-to-deliverables workflow control with API-driven integrations..
Modash
Editor pickAudience authenticity and engagement analysis tied to repeatable saved searches for influencer identification and vetting.
Built for fits when teams need repeatable creator research, vetting signals, and API-enabled reporting integration..
Aspire
Editor pickDeliverable tracking stays linked to the specific campaign step, so approvals and edits remain campaign-scoped.
Built for fits when marketing teams run repeat creator campaigns and need end-to-end deliverable tracking..
Related reading
Comparison Table
KOL software matters when brand teams need repeatable recruitment, seeding, and measurement pipelines driven by data models, integrations, and workflow automation rather than manual spreadsheets. This ranked list targets operators and technical evaluators who must compare creator discovery quality, campaign tracking and ecommerce attribution depth, and governance controls like RBAC and audit logs across major platforms.
Upfluence
SMBUpfluence combines influencer discovery, campaign management, affiliate tracking, and ecommerce integrations.
Built-in campaign execution workspace links influencer selection to outreach tracking and deliverable status in one process.
Upfluence supports KOL discovery with creator-level profiles and filtering used to build influencer shortlists. Influencer vetting signals help reduce low-quality matches by adding checks such as engagement behavior and audience health indicators. Campaign execution stays in the same workspace through CRM-style tracking for outreach, agreements, and deliverables so campaign context does not live in separate tools.
A practical tradeoff is that teams often need governance around creator fields and campaign tagging to keep discovery lists and reporting consistent. Upfluence fits best when a marketing or creator partnerships team runs repeatable campaigns with consistent criteria and needs workflow visibility across sourcing, outreach, and deliverable completion.
- +Creator profiles support repeatable discovery filters and saved shortlists
- +Influencer vetting signals reduce low-fit matches before outreach
- +Campaign workflow keeps outreach, tracking, and deliverables under one record
- +API integration options support data sync with external marketing systems
- –Discovery quality depends on disciplined campaign tagging and field hygiene
- –Some workflow steps require configuration to match team approval flows
- –Reporting granularity can take time to align with internal KPIs
- –External data connections increase operational maintenance effort
Creator partnerships teams
Run recurring campaigns with shortlist reuse
Faster shortlist-to-contract handoff
Brand marketing managers
Approve sponsored content with audit trail
Fewer approval misses
Show 2 more scenarios
Marketing ops teams
Sync creator data with internal tools
Single source of marketing truth
API integrations support moving creator and campaign records into existing marketing systems.
Influencer sourcing specialists
Prioritize higher quality audience signals
Lower outreach waste
Vetting indicators help screen for engagement behavior before outreach sends go out.
Best for: Fits when creator partnerships teams need discovery-to-deliverables workflow control with API-driven integrations.
More related reading
Modash
SMBModash provides creator discovery, audience analytics, campaign tracking, and creator data access.
Audience authenticity and engagement analysis tied to repeatable saved searches for influencer identification and vetting.
Modash is built for influencer identification workflows where teams need repeatable queries, saved searches, and analyst-grade screens across creator profiles. The system supports engagement-rate analysis, audience authenticity signals, and content performance breakdowns that help prioritize creators before outreach. Export and data sharing features support downstream steps such as brief creation and shortlisting for contract and deliverable planning.
A key tradeoff is that Modash research outputs require governance in how teams define shortlisting rules and keep lists current across campaigns. Modash fits best when a research lead needs consistent vetting inputs for creator outreach and when an engineering team wants API-based ingestion for reporting dashboards. For one-off lookups without ongoing campaign lists, the workflow overhead is higher than simpler creator directories.
- +Cross-platform creator search with reusable saved lists
- +Engagement metrics and audience authenticity signals per profile
- +API access supports automated reporting and CRM enrichment
- +Exportable research supports repeatable outreach shortlists
- –List freshness requires ongoing curation across campaigns
- –Some advanced workflows depend on API and internal engineering
- –Filters can feel complex for early-stage outreach teams
- –Collaboration is lighter than contract and deliverable suites
Influencer marketing managers
Build shortlist for brand campaign launch
Faster creator selection cycles
Creator research analysts
Audit top candidates by content performance
More consistent vetting decisions
Show 1 more scenario
Marketing data teams
Ingest creator signals into internal dashboards
Unified campaign analytics
Use the API to pull profile and performance data into reporting workflows and CRM enrichment.
Best for: Fits when teams need repeatable creator research, vetting signals, and API-enabled reporting integration.
Aspire
SMBAspire supports creator discovery, campaign workflows, content rights, payments, and community management.
Deliverable tracking stays linked to the specific campaign step, so approvals and edits remain campaign-scoped.
Aspire’s core strength is execution depth across the creator lifecycle, including campaign setup, creator outreach, and deliverable tracking that stays attached to the specific campaign. Creator records can be organized for outreach and subsequent campaign updates, which reduces context switching when multiple creators participate in one brief. Configuration supports campaign-specific requirements so teams can standardize what each creator must submit and how status transitions are handled.
A tradeoff is that complex contract and approval workflows can require careful setup of campaign requirements and internal roles to avoid manual handoffs. Aspire fits best when outreach volume is high enough to justify workflow automation and when governance around deliverables and approvals matters for auditability. Teams that only need light influencer spreadsheets may find the workflow structure heavier than necessary.
- +Campaign execution stays connected from outreach to deliverable status
- +Creator profile and campaign briefing data reduce manual context switching
- +Automation can route tasks and updates tied to specific campaign steps
- +API and integrations support syncing creator and campaign records
- –Workflow depth can require setup discipline for approvals and roles
- –Less suited for teams wanting only lightweight influencer list management
- –Complex multi-department reviews may need additional process tuning
- –Some analytics workflows depend on external social data sources
Influencer marketing managers
Track deliverables through approvals
Fewer status gaps
Marketing ops teams
Automate creator outreach tasking
Lower manual follow-ups
Show 2 more scenarios
Partnerships coordinators
Coordinate multi-creator campaign workflows
Cleaner handoffs
Coordinators track multiple creators in one campaign while maintaining review visibility across steps.
Growth teams
Sync creator records to marketing systems
More consistent reporting
Growth teams use API integrations to push and reconcile campaign and creator data across tools.
Best for: Fits when marketing teams run repeat creator campaigns and need end-to-end deliverable tracking.
Kolsquare
vertical specialistKolsquare supports KOL discovery, audience analysis, campaign management, and reporting.
Campaign workflow that keeps creator shortlists linked to briefs, content approvals, and deliverable statuses in one workspace.
Kolsquare is a creator intelligence and KOL workflow tool built around campaign research, outreach-ready shortlists, and structured creator records. It focuses on influencer identification with engagement-rate analysis inputs, then moves into campaign execution fields like briefs, approvals, and deliverable tracking.
Records support multi-platform comparisons so brands can evaluate creators alongside audience and performance signals. Team workflows emphasize repeatable handling of creator outreach and sponsored-content deliverables instead of one-off research exports.
- +Creator records combine performance signals with campaign workflow fields
- +Shortlist creation supports repeatable influencer vetting for future briefs
- +Approvals and deliverable tracking reduce coordination gaps across teams
- +Cross-platform reporting helps compare creators without manual spreadsheets
- –Deep workflow setup takes governance discipline across multiple campaigns
- –API and automation options are less transparent than export-first competitors
- –Some research exports require extra cleaning for CRM-ready fields
- –Reporting granularity can lag specialized campaign attribution needs
Best for: Fits when marketing teams need end-to-end KOL workflows after influencer discovery.
Traackr
enterpriseTraackr provides influencer relationship management, campaign measurement, and creator spend analytics.
Creator and campaign analytics that connect engagement and audience quality signals to CRM workflow records and reporting views.
Traackr manages influencer identification and KOL relationship workflows across campaigns, from shortlisting to outreach and ongoing collaboration. It provides structured performance analytics for creators and brand campaigns, including engagement and audience quality signals.
Teams use its CRM-style pipeline to coordinate briefs, approvals, and deliverables with creator contacts. Reporting consolidates earned media and campaign results across linked creator activity.
- +Influencer CRM pipeline supports end-to-end workflow from outreach to tracking
- +Creator performance analytics covers engagement patterns and audience quality signals
- +Campaign reporting consolidates results tied to creators and activities
- +Creator discovery tools reduce manual searching across large creator rosters
- –Complex workflow setup can take time to standardize across campaigns
- –API surface and automation depth are less clear than specialized marketing ops tools
- –Some approval and contract steps may require tighter process definition externally
- –Data freshness depends on source coverage for each platform and region
Best for: Fits when marketing teams need a KOL workflow with creator performance analytics and campaign reporting in one system.
Tagger
enterpriseTagger provides creator discovery, campaign management, social listening, and influencer reporting.
Unified creator vetting workflow that feeds directly into outreach lists and campaign deliverable tracking.
Tagger from Sprout Social is built for creator research and campaign execution, with a workflow that ties influencer discovery to ongoing management. It covers creator identification, engagement-rate analysis, and fraud screening signals to support influencer vetting decisions.
Tagger also supports creator outreach work and deliverable-oriented campaign tracking so teams can keep approvals and status aligned across campaigns. The main differentiator is how quickly research outputs can feed outreach and reporting without exporting spreadsheets for every step.
- +Creator discovery to campaign tracking workflow reduces manual handoffs
- +Engagement-rate analysis supports faster early-stage influencer vetting
- +Fraud screening signals help filter likely fake follower profiles
- +Campaign reporting consolidates performance signals across creator work
- –Automation is weaker for custom approval trees and routing
- –Deep CRM behaviors depend on disciplined campaign setup
- –Cross-platform reporting needs careful configuration for consistent comparisons
- –API surface is limited for bespoke creator database extensions
Best for: Fits when teams need creator research signals and campaign tracking connected in one workflow.
GRIN
SMBGRIN manages creator recruitment, seeding, ecommerce attribution, content, and payments.
Campaign collaboration workspace that tracks contract details, deliverables, and approvals against creator profile records without moving between tools.
GRIN is built around a creator operations workflow that ties influencer discovery, outreach, and campaign delivery into one system. Creator profiles can carry first-party performance fields, contract and collaboration metadata, and deliverable status so teams can run end to end engagements.
The product also supports brand and campaign configuration for intake, approvals, and reporting artifacts used during creator collaborations. GRIN’s integration surface focuses on connecting creator data and performance signals to brand tools used for campaign execution and analytics.
- +Creator CRM connects outreach, contracts, and deliverable tracking in one workspace
- +Field-level automation for campaign stages reduces manual status updates
- +Creator profile records keep collaboration metadata aligned across teams
- +API access supports synchronizing creator and campaign objects to external tools
- –Complex workflows can require careful configuration of approval paths
- –Reporting customization may lag behind teams needing highly bespoke dashboards
- –Extensibility depends on integration availability for specific data sources
- –Large creator catalogs need governance to keep segmentation accurate
Best for: Fits when marketing ops teams need a single workflow for creator discovery through deliverable tracking and reporting.
HypeAuditor
enterpriseHypeAuditor offers influencer discovery, audience quality analysis, fraud detection, and campaign measurement.
Fake-follower detection scoring tied to engagement-rate analysis for fast authenticity screening.
HypeAuditor is a KOL and influencer intelligence tool built around creator-level analytics. It focuses on fake-follower detection and engagement-rate analysis using a repeatable scoring workflow across platforms.
HypeAuditor also supports influencer vetting for brand safety and audience authenticity when assembling a creator shortlist. Its main value for KOL teams comes from investigation speed, report exports, and CRM-friendly handling of creator research outputs.
- +Creator scores combine engagement-rate analysis with fake-follower detection signals
- +Brand-safety oriented checks help during influencer vetting and shortlist building
- +Exportable research reports support consistent campaign brief handoffs
- +Cross-platform profile views reduce context switching during creator research
- –Deep automation needs depend on exported outputs rather than full workflow control
- –Coverage gaps can appear for niche languages and smaller creator accounts
- –Data freshness can lag for very fast-moving posts and audience shifts
- –Collaboration requires extra process setup to align review ownership
Best for: Fits when teams need repeatable influencer vetting from creator analytics before outreach.
Captiv8
enterpriseCaptiv8 offers influencer intelligence, campaign activation, social commerce, and performance analytics.
Creator and campaign records share the same operational timeline for outreach readiness through deliverable and reporting closure.
Captiv8 manages KOL workflows from discovery inputs to campaign execution tracking through a structured creator profile and campaign workspace. It focuses on influencer identification and vetting signals inside the same operational flow, so teams can move from shortlisting to outreach readiness.
Captiv8 also supports campaign deliverable planning and reporting so performance summaries map back to creator participation. Automation and an integration surface are present for connecting external data and systems into ongoing KOL programs.
- +Campaign workspace ties creator selection to deliverable and reporting stages
- +Vetting signals are organized for faster shortlist decisions
- +Automation reduces repeated manual updates across creator and campaign records
- +Integration and API support enable data syncing with external systems
- –Workflow configuration takes governance discipline across teams
- –Cross-platform analytics depth varies by connected data sources
- –Contract and approvals require tighter process mapping than tracking-only tools
- –Advanced audience authenticity checks depend on available datasets
Best for: Fits when mid-market marketing teams need KOL workflow tracking with structured vetting and automation.
Influencity
SMBInfluencity provides influencer discovery, campaign planning, audience insights, and reporting.
Creator vetting and authenticity screening is integrated into the campaign workflow, not left as an external spreadsheet step.
Influencity positions its KOL workflow around discovery and relationship management for brand and agency teams. Creator profiles are built for campaign use cases like brief sharing, outreach tracking, and performance reporting across social channels.
The tool emphasizes vetting and authenticity checks so teams can reduce risk before outreach and publishing. Admin users get configuration controls for project setup and review stages that support multi-stakeholder approvals.
- +Campaign-centric workflow links discovery, outreach, and reporting in one place
- +Vetting and authenticity checks reduce risk before creator outreach
- +Team review stages support multi-stakeholder content approval flows
- +Project configuration lets agencies standardize repeated campaign setups
- –Advanced reporting and analytics require consistent campaign tagging discipline
- –Automation depth is narrower than tools built primarily for large creator catalogs
- –Some creator data fields need manual cleanup for clean downstream exports
- –API and integration coverage can lag for teams with complex internal CRM mapping
Best for: Fits when brand or agency teams need an end-to-end KOL workflow with approvals and authenticity checks.
Conclusion
After evaluating 10 business finance, Upfluence stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right kol software
This buyer's guide covers ten KOL software tools including Upfluence, Modash, Aspire, Kolsquare, Traackr, Tagger, GRIN, HypeAuditor, Captiv8, and Influencity. It maps how each tool handles creator discovery, influencer vetting signals, and campaign execution workflows.
The guide explains what to evaluate when creator research must flow into outreach, approvals, deliverable tracking, and reporting. Each section points to concrete strengths and concrete gaps shown in these products.
KOL workflow software for discovery, vetting, and campaign deliverables
KOL software centralizes creator research, influencer vetting signals, and campaign execution data into one workflow for outreach and measurement. It typically connects creator profiles to briefs, approvals, deliverables, and reporting so teams stop moving context across spreadsheets and inbox threads.
Tools like Upfluence connect influencer selection to outreach tracking and deliverable status in one campaign workspace. Modash focuses on repeatable creator research with audience authenticity and engagement analysis that feeds exportable shortlists.
Evaluation criteria for KOL tools that connect creator research to execution
KOL tools only help when outputs from discovery and vetting become inputs for outreach, approvals, and deliverable tracking. The features below determine whether teams can run that chain inside one system.
Integration depth and automation surface matter when creator and campaign objects must sync with marketing stacks. Admin and governance controls matter when multiple stakeholders must review content and approvals across repeated campaigns.
Campaign-scoped workspace linking selection to deliverables
Look for a campaign execution workspace that ties influencer selection to outreach tracking and deliverable status. Upfluence links influencer selection, outreach tracking, and deliverable status in one process, and Aspire keeps deliverable tracking tied to the specific campaign step.
Repeatable saved research collections for vetted shortlists
Repeatability matters when teams rebuild influencer lists for each brief without losing prior logic. Modash offers saved research collections that support repeatable influencer identification and vetting, and Kolsquare supports shortlist creation that links to briefs, content approvals, and deliverable statuses.
Authenticity and fraud screening tied to engagement analysis
Vetting quality improves when fake-follower detection and engagement-rate analysis sit in the same creator scoring or workflow. HypeAuditor ties fake-follower detection scoring to engagement-rate analysis, and Modash provides audience authenticity and engagement metrics per profile.
API and automation surface for syncing creator and campaign records
API access and automation reduce manual data moves into CRM, marketing automation, and internal reporting. Upfluence and Modash both provide API-based data sync and CRM enrichment, while Aspire and GRIN also support API and integration options for pushing and syncing campaign and creator records.
CRM-style pipeline with campaign performance analytics
Campaign measurement improves when analytics connect engagement and audience quality signals back to workflow records. Traackr connects engagement and audience quality signals to CRM workflow records and reporting views, and Traackr also consolidates earned media and campaign results tied to creator activity.
Admin governance and audit-ready approval stages for multi-stakeholder reviews
Governance matters when approvals and edits must stay traceable across departments and agencies. Influencity provides configuration controls for project setup and review stages that support multi-stakeholder content approval flows, and Kolsquare and Aspire both include workflow setup for approvals and roles that require discipline.
Choose a KOL tool by workflow topology and integration expectations
Start by deciding where discovery outputs must land. If outreach, approvals, and deliverable tracking must stay campaign-scoped, the workflow model must match that requirement.
Then check integration and automation depth. API coverage and the ability to sync creator and campaign objects determine whether teams can standardize KOL operations across campaigns and internal systems.
Match the workflow model to the required handoff chain
If the required workflow is discovery to outreach to deliverables inside one campaign record, start with Upfluence or Aspire. Upfluence links influencer selection to outreach tracking and deliverable status in one campaign execution workspace, and Aspire keeps deliverable tracking tied to the specific campaign step.
Pick the vetting engine based on what must be repeatable
If vetting must be driven by consistent authenticity and engagement scoring, HypeAuditor and Modash are aligned with that need. HypeAuditor ties fake-follower detection scoring to engagement-rate analysis, and Modash ties audience authenticity and engagement analysis to repeatable saved searches.
Decide whether teams can operate in a research-first or tracking-first philosophy
For research-first operations that culminate in exportable shortlists and CRM enrichment, Modash is designed around repeatable saved collections plus API access for automated reporting. For tracking-first operations where the creator and campaign records share an operational timeline through deliverable and reporting closure, Captiv8 and GRIN emphasize end-to-end execution inside the system.
Validate the integration surface against real internal data flows
If internal systems must stay synced without manual exports, prioritize tools that explicitly support API-based data sync. Upfluence supports API integration options for data sync with external marketing systems, and Modash provides API access for pulling creator and performance data into internal systems.
Confirm approval governance and role handling for campaign collaboration
If multiple stakeholders must approve briefs and sponsored content with traceable review stages, check tools that provide structured review stages. Influencity adds admin configuration controls for project setup and review stages for multi-stakeholder approvals, while Aspire and Kolsquare require workflow setup discipline for approvals and roles.
Which teams benefit from KOL workflow software
KOL software fits teams that must coordinate creator selection with campaign execution and measurement. It also fits teams that need consistency across repeated briefs, approvals, and deliverables.
Different tools target different operating models. Some products optimize for discovery and vetting repeatability, and others optimize for execution traceability from outreach to deliverable closure.
Creator partnerships teams that need discovery-to-deliverables workflow control with API-driven integrations
Upfluence is built for a single campaign workspace that links influencer selection to outreach tracking and deliverable status, with API integration options for data sync with external marketing systems.
Marketing teams focused on repeatable creator research, vetting signals, and exportable shortlists
Modash centers on cross-platform search, engagement and authenticity signals, and saved research collections that support repeatable influencer identification, and it provides API access for automated reporting and CRM enrichment.
Marketing teams that run many campaigns and require step-level deliverable and approval traceability
Aspire keeps deliverable tracking tied to the specific campaign step so approvals and edits remain campaign-scoped, and it also supports automation routed to campaign steps with API and integration options for syncing records.
Marketing ops teams that want a single creator operations workflow covering discovery, outreach, contracts, deliverables, and reporting
GRIN provides a campaign collaboration workspace that tracks contract details, deliverables, and approvals against creator profile records, and it supports field-level automation for campaign stages plus API access for synchronizing creator and campaign objects.
Brand and agency teams that need multi-stakeholder content approval stages plus integrated authenticity screening
Influencity integrates creator vetting and authenticity screening into the campaign workflow while also offering admin configuration controls for project setup and review stages that support multi-stakeholder approvals.
Pitfalls that derail KOL operations across discovery, vetting, and approvals
KOL projects fail when teams choose a tool that optimizes for only discovery outputs or only campaign tracking. They also fail when internal tagging and governance discipline is missing.
Several tools show concrete operational friction when configuration and data hygiene are not aligned with the workflow model.
Treating discovery outputs as a one-time export instead of a campaign-scoped workflow input
Teams that need approvals and deliverable status tied to outreach should avoid relying on export-first handoffs and instead choose workflow-first tools like Upfluence or Aspire where selection links directly to deliverable tracking.
Underestimating how much workflow setup discipline approvals require
Kolsquare and Aspire both include approvals and workflow steps that require governance discipline across multiple campaigns, so the approval logic must be defined early rather than adjusted after launch.
Assuming automation works without aligned campaign tagging and field hygiene
Upfluence ties discovery quality to disciplined campaign tagging and field hygiene, and Influencity notes that advanced reporting and analytics depend on consistent campaign tagging discipline.
Expecting CRM-grade extensibility when the API surface is limited for bespoke database needs
Tagger and HypeAuditor rely more on exporting research reports than full workflow control and note limited automation or API surface for bespoke creator database extensions, so internal engineering should not be deferred until late.
Choosing a tool for analytics depth without checking coverage and freshness constraints
HypeAuditor and other analytics-heavy tools note that data freshness can lag for very fast-moving posts and audience shifts, and Tagger and Traackr also depend on source coverage for each platform and region.
How We Selected and Ranked These Tools
We evaluated Upfluence, Modash, Aspire, Kolsquare, Traackr, Tagger, GRIN, HypeAuditor, Captiv8, and Influencity using a criteria-based scoring approach focused on features, ease of use, and value. Features carried the most weight at forty percent, while ease of use and value each counted for thirty percent. The scoring is editorial research grounded in the described capabilities for creator discovery, influencer vetting signals, campaign execution workflow, and integration or automation surface.
Upfluence separated from lower-ranked tools by combining a built-in campaign execution workspace with API-driven data sync options. That combination lifted its features and ease-of-use results because the workflow links influencer selection to outreach tracking and deliverable status while also supporting integration needs for marketing stacks.
Frequently Asked Questions About kol software
How do Upfluence and GRIN differ for moving from creator discovery to deliverable tracking?
Which tool is better when creator research must be reused through saved lists and exports?
How do Aspire and Traackr handle approvals and changes to creator deliverables?
Which platforms provide an API for pulling creator and campaign data into internal systems?
When does fraud screening and fake-follower detection become the deciding factor?
What breaks if a team needs cross-platform analytics without exporting creator lists?
How does Kolsquare compare with Captiv8 for keeping briefs, content approval, and deliverables in one operational flow?
Which tool is most suitable when an agency needs multi-stakeholder review stages for campaign intake?
How do Tagger and Upfluence differ for workflow speed from research outputs to outreach?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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