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Marketing AdvertisingTop 10 Best Keyword Ranking Tracker Software of 2026
Top 10 keyword ranking tracker software tools compared for SEO teams, covering features and tradeoffs to shortlist the best keyword tracker.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Advanced Web Ranking
Project-level organization connects keyword sets to engines and targets, then preserves rank movement history for trend review.
Built for fits when SEO teams need scheduled rank monitoring tied to specific target URLs and recurring reports..
SERPstat
Editor pickAPI endpoints and scheduled data exports enable programmatic rank monitoring and integration into internal dashboards.
Built for fits when SEO teams need geo-aware rank tracking tied to page-level insights and automated reporting..
Whitespark
Editor pickLocation-based keyword rank tracking with reporting that distinguishes organic and map-pack visibility.
Built for fits when local SEO teams need repeatable keyword rank monitoring across many locations with report-ready outputs..
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Comparison Table
Advanced Web Ranking
SMBRank tracking platform with support for all search engines, mobile and desktop tracking, and white-label reports.
Project-level organization connects keyword sets to engines and targets, then preserves rank movement history for trend review.
Advanced Web Ranking’s core data model centers on projects that bind keyword lists to monitored search engines and targets, then records rank movements over time for trend reviews. Scheduling and recurring runs support operational monitoring when teams need consistent position snapshots. The interface surfaces keyword volatility and allows sorting by movement so attention goes to the biggest changes first.
A tradeoff is that deeper automation and extensibility depend on available integration options, and some teams will need exports to connect rankings to other dashboards. Advanced Web Ranking fits best when ongoing rank tracking is tied to a defined URL set and periodic reporting cycles, not one-off keyword research.
- +Project structure ties keywords, engines, and targets for consistent reporting
- +Scheduled rank tracking records movement history for ongoing monitoring
- +Change-focused views highlight volatility so reviews concentrate on shifts
- +Export and reporting support recurring SEO status updates
- –Setup overhead increases with many locations, engines, and keyword groups
- –Automation depth may require external processes for BI-style workflows
In-house SEO teams
Monthly rank reviews by landing page
Faster reporting cycles with clear deltas
SEO agencies
Multi-client keyword tracking
Cleaner client deliverables
Show 2 more scenarios
Technical SEO managers
Monitor migrations and URL changes
Earlier detection of ranking regressions
Track rank shifts against specific targets before and after technical releases.
Content strategists
Keyword clusters tied to topics
Prioritized updates based on drift
Monitor position changes across clustered keywords and review outcomes by topic mapping.
Best for: Fits when SEO teams need scheduled rank monitoring tied to specific target URLs and recurring reports.
More related reading
SERPstat
SMBSEO and PPC platform with rank tracking, competitor analysis, and keyword research modules.
API endpoints and scheduled data exports enable programmatic rank monitoring and integration into internal dashboards.
SERPstat is a strong fit for teams that want ranking tracking plus adjacent SEO intelligence in one workflow. Rank checks work at keyword and URL levels, with configurable search engines and geo modifiers that change results by location and language. Monitoring dashboards and scheduled exports support repeatable reporting cycles for multiple projects.
A key tradeoff is that SERPstat’s breadth across research, audits, and rank tracking can increase configuration time before monitoring stabilizes. It is a better usage situation for ongoing multi-keyword programs where location targeting and cross-tool reporting matter more than minimal, single-purpose tracking.
- +Rank tracking supports multiple engines and geo targeting for consistent monitoring
- +Keyword-to-URL visibility improves prioritization of ranking changes
- +Bulk operations and exports reduce manual reporting work
- +API access supports automation and external reporting pipelines
- –Feature density adds setup overhead for small keyword lists
- –Reporting configuration can require more clicks than single-purpose trackers
- –Large projects can slow navigation without focused filters
In-house SEO teams
Track geo-specific keyword targets
Faster iteration on target pages
SEO agencies managing clients
Report ranking movement across projects
Lower reporting effort
Show 1 more scenario
Marketing operations teams
Automate rank data into BI
Centralized SEO reporting
Use the API to pull rank results and push them into existing reporting systems.
Best for: Fits when SEO teams need geo-aware rank tracking tied to page-level insights and automated reporting.
Whitespark
vertical specialistLocal SEO platform offering a rank tracker focused on local pack and map results tracking.
Location-based keyword rank tracking with reporting that distinguishes organic and map-pack visibility.
Whitespark tracks keyword positions across multiple locations, which supports local SEO teams that need city-level and radius-level visibility. Reporting is geared toward local SEO metrics by separating organic and map-pack style visibility so the same keyword can be judged by intent. The workflow fits teams that run ongoing audits and campaign reporting instead of one-off checks.
A key tradeoff is that Whitespark is less oriented toward broad enterprise SEO data operations than platforms that prioritize large-scale crawling and unified analytics. It fits best when the core requirement is dependable keyword position monitoring across markets, with outputs that slot into local client reporting. Teams that need deep automation via custom scripts may find limited API-driven extensibility compared with tools that publish richer programmatic surfaces.
- +Location-based rank tracking for local SEO workflows
- +Reports separate organic visibility from map-pack signals
- +Consistent monitoring schedules for ongoing campaigns
- +Exportable reporting outputs for client and internal use
- –Less suited for large-scale enterprise SEO data operations
- –Limited automation expectations versus API-first rank trackers
- –More focused on monitoring than on heavy diagnostics
Local SEO agencies
Track city-by-city keyword rank movement
More consistent client reporting
In-house marketing teams
Validate landing page keyword targeting
Faster SEO iteration
Show 2 more scenarios
SEO consultants
Compare competitor keywords by location
Clearer competitor progress
Controlled rank queries support side-by-side position tracking across target geographies.
Program managers
Standardize multi-market SEO reporting
Less reporting overhead
Scheduled monitoring and exportable reports reduce manual ranking review effort.
Best for: Fits when local SEO teams need repeatable keyword rank monitoring across many locations with report-ready outputs.
Wincher
SMBSimple and affordable keyword rank tracker with daily updates and browser extension.
Rank tracking with market targeting by location and device, tied to specific keywords and associated URLs.
Wincher tracks keyword rankings across multiple locations and devices, turning visibility checks into repeatable reporting. It centers on rank monitoring workflows with keyword grouping, scheduled updates, and change notifications tied to specific terms.
Data is organized around keywords, markets, and target URLs so teams can identify which pages shift when ranks move. Reporting supports trend views and exports for sharing progress across SEO efforts.
- +Location and device targeting supports realistic rank interpretation
- +Keyword grouping and URL association improve attribution of rank changes
- +Scheduled rank updates and alerts reduce manual monitoring work
- +Trend reporting helps connect keyword movement to ongoing SEO tasks
- –Enterprise-grade RBAC and audit log details are not a primary focus
- –API and automation surface appear limited compared with top tracking incumbents
- –Dense dashboards can require setup time for clean tracking views
Best for: Fits when SEO teams need scheduled, location-aware keyword tracking with URL-level visibility into ranking shifts.
SpyFu
SMBCompetitor research platform with keyword rank tracking for both organic and paid search.
Position history for tracked keywords with domain and competitor views in the same monitoring flow.
SpyFu tracks keyword rankings by combining position history with keyword-level performance signals for ongoing SERP monitoring. It also ties rank views to competitive context through domain and keyword research workflows, which helps teams connect rankings to target accounts and rivals. The ranking tracker supports scheduled monitoring and exportable results for reporting cycles.
- +Keyword position history supports trend-based ranking reviews
- +Keyword-to-domain context reduces effort switching between research and tracking
- +Scheduled monitoring supports recurring reporting workflows
- +Exports support downstream reporting in spreadsheets and BI tools
- –Multi-keyword views require careful filters to avoid noise
- –Change tracking across many keywords can feel operationally heavy
- –Automation depth depends on available export and workflow options
- –UI navigation adds friction when moving from tracking to analysis
Best for: Fits when SEO teams need keyword position history with competitive context in one workflow.
SEMrush
enterpriseAll-in-one digital marketing suite with position tracking across multiple locations and devices.
Position tracking across device and location with scheduled reporting and API access for automated visibility.
SEMrush fits teams that need keyword ranking tracking tied to broader SEO workflows like on-page audits and competitive research. It provides keyword position tracking with ongoing visibility into SERP changes, including tracking across locations and devices.
Reporting supports scheduled exports and dashboard-style views for clients and internal stakeholders. Automation and integration options center on data access via API and configurable projects that keep keyword sets organized for ongoing monitoring.
- +Keyword tracking tied to SEMrush SEO workflows and reporting
- +Location and device tracking supports channel-specific rank visibility
- +Export and scheduling support recurring reporting without manual rebuilds
- +API access supports custom dashboards and automation pipelines
- –Project and keyword setup can take time for large account structures
- –SERP feature interpretation can require configuration discipline
- –Reporting customization can feel constrained versus fully custom BI tools
- –Automation via API needs engineering effort to implement governance
Best for: Fits when SEO teams need rank tracking plus cross-tool workflows and API-driven reporting automation.
SISTRIX
enterpriseSEO intelligence platform with rank tracking and the proprietary Visibility Index metric.
SISTRIX Visibility data model ties keyword ranking movements to holistic SEO performance reporting.
SISTRIX centers keyword ranking tracking on its own visibility and search performance data model, which ties rankings to broader SEO signals rather than listing positions in isolation. The tool tracks keyword movement over time, supports segmentation by device and geography, and organizes insights around grouped visibility metrics.
Reporting is built for recurring review cycles, with exportable views that map to typical SEO workflows. Automation depends on configuration options and integrations rather than task creation from scratch inside the tracker.
- +Visibility metrics connect rank changes to overall search performance
- +Device and location segmentation supports meaningful rank comparisons
- +Keyword history enables trend review across weeks and months
- +Exportable reporting fits scheduled SEO reporting workflows
- –Keyword position views can feel secondary to visibility constructs
- –Automation surface is lighter for custom workflows than API-first tools
- –Grouping and filters require setup to stay maintainable
- –Governance features like granular RBAC need more clarity for enterprises
Best for: Fits when SEO teams want rank tracking tied to visibility metrics and repeatable reporting.
Rank Ranger
SMBCustomizable rank tracking and SEO reporting platform with white-label options and multi-SE support.
Location-aware rank tracking with recurring checks and SERP context reporting for ongoing keyword monitoring.
Rank Ranger is a keyword ranking tracker built around multi-engine, location-aware rank checks and ongoing monitoring. Core workflows center on scheduled keyword tracking, SERP feature and competitor visibility, and reporting that groups results by project, client, or campaign.
Automation options include recurring report delivery and workflow controls for how often ranks update. Admin controls are designed around account structure so teams can manage projects and users without manual reconfiguration for every tracking change.
- +Multi-location and multi-engine tracking for consistent SERP comparisons
- +Competitor and SERP visibility inside tracking and reporting
- +Recurring rank checks and scheduled report delivery workflows
- +Project organization supports client or campaign segmentation
- –Automation depth relies more on workspace setup than developer tooling
- –Large keyword sets can increase monitoring complexity and review overhead
- –Workflow changes can require updates across multiple tracking groups
- –SERP feature coverage varies by engine and region
Best for: Fits when SEO teams need scheduled, multi-engine rank tracking with project-level governance and reporting control.
Nightwatch
SMBSEO rank tracking platform with local tracking, white-label reporting, and integrations with Google Analytics.
Configurable rank monitoring by location and device to surface market-specific movement in a single project.
Nightwatch tracks keyword rankings across locations and devices, then visualizes changes over time. It organizes projects around domains and keywords so teams can standardize monitoring and reporting. Automation centers on scheduled checks and configurable alerts for rank movement, plus integrations that sync results to external workflows.
- +Location and device targeting for ranking comparison across markets
- +Scheduled monitoring with alerting on meaningful rank movement
- +Clear project structure for domain and keyword groups
- +Export and integrations for sharing rank reports downstream
- –Multi-location setup takes attention to avoid inconsistent comparisons
- –Alert thresholds can require tuning to reduce noise
- –API coverage depends on the monitored data fields
- –Reporting customization can feel constrained for bespoke dashboards
Best for: Fits when SEO teams need consistent, automated rank monitoring across locations and devices.
Mangools
SMBSEO toolset whose SERPWatcher module provides rank tracking with competitor position comparison.
SERP rank tracking with change history that clearly shows keyword position movement over time.
Mangools targets keyword ranking tracking with an all-in-one workflow that centers on Google results visibility. The SERP tracking view maps keywords to ranking positions, shows change history, and highlights movement across time windows.
Mangools also pairs rank data with search metrics and competitor keyword discovery to support ongoing reporting cycles. Reporting is built around shareable views that reduce manual spreadsheet work when monitoring multiple domains.
- +Keyword-to-SERP tracking with visible movement history across updates
- +Competitor keyword discovery ties rank monitoring to ongoing research
- +Shareable reporting views reduce manual charting and reformatting
- +Clear dashboards for domain-level monitoring of tracked keywords
- –Tracking depth can feel limited for teams needing heavy segmentation
- –Automation and API surface are not geared for complex provisioning
- –Geographic and device granularity is constrained versus enterprise suites
- –Audit-grade governance features like RBAC and audit logs are limited
Best for: Fits when small SEO teams track keyword movement and publish periodic SERP reports without heavy automation requirements.
Conclusion
After evaluating 10 marketing advertising, Advanced Web Ranking stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right keyword ranking tracker software
This buyer's guide covers keyword ranking tracker software used for monitoring keyword positions across search engines, locations, and devices. It compares Advanced Web Ranking, SERPstat, Whitespark, Wincher, SpyFu, SEMrush, SISTRIX, Rank Ranger, Nightwatch, and Mangools.
The guide focuses on integration depth, how each tool models tracking work, and how automation and exports fit into reporting pipelines. It also maps common setup and governance pitfalls to concrete alternatives like SERPstat for API-driven monitoring and Whitespark for map-pack oriented local tracking.
Keyword position tracking and reporting across engines, markets, and target URLs
Keyword ranking tracker software records where chosen keywords appear in SERPs over time for specific locations, devices, and engines. It solves reporting drift by keeping scheduled checks, change history, and exportable views aligned to a tracking scope that teams can reuse for recurring reviews.
Teams typically use these tools to connect rank movement to on-page targets, local pack performance, or competitor context. Advanced Web Ranking models work as projects that tie keywords to engines and target URLs, while Whitespark separates organic visibility from map-pack visibility for local SEO reporting.
Evaluation checklist for SERP tracking that holds up in recurring reporting
Ranking trackers vary in how they structure tracking scope, how they preserve movement history, and how they deliver results into other workflows. Those differences decide whether the tool stays maintainable as keyword lists, locations, and stakeholders grow.
Integration and automation matter most when internal dashboards or recurring reporting are required, which is where SERPstat stands out with API endpoints and scheduled data exports. Governance controls matter most when multiple users manage multiple client or campaign projects, which is why tools like Rank Ranger and Advanced Web Ranking emphasize project and account structure in their workflows.
Project and scope structure tied to engines, targets, and reporting cycles
Advanced Web Ranking organizes tracking as projects that connect keyword sets to engines and target URLs, so rank movement history remains aligned to what teams are optimizing. Rank Ranger and Nightwatch also organize monitoring through projects that standardize domain or keyword groups, which reduces cross-report inconsistencies.
Location and device targeting for market-specific interpretation
Whitespark centers location-based tracking and reports map-pack signals separately from organic results, which matches local SEO measurement needs. SEMrush, Wincher, and Nightwatch provide location and device targeting so the same keyword can be compared across markets and devices with consistent scheduling.
Change history that supports trend-based reviews
Advanced Web Ranking tracks movement history and includes change-focused views that concentrate reviews on volatility. Mangools and SpyFu also emphasize position history and visible movement across updates, which helps teams connect ranking changes to ongoing work without rebuilding charts.
API access and scheduled exports for automated dashboards
SERPstat provides API endpoints and scheduled data exports designed for programmatic rank monitoring and integration into internal dashboards. SEMrush also pairs scheduled exports and API access with configurable projects to support API-driven reporting automation.
Keyword-to-URL or keyword-to-page visibility to prioritize fixes
SERPstat ties visibility to pages and adds keyword-to-URL visibility so ranking changes can be prioritized against the pages causing them. Advanced Web Ranking and Wincher connect rank tracking to associated URLs so rank shifts can be traced to target pages during reporting.
SERP feature and competitor context inside the tracking workflow
SpyFu combines position history with domain and competitor context so keyword tracking stays connected to competitive monitoring. Rank Ranger adds competitor and SERP visibility inside tracking and reporting, which helps maintain SERP feature context during scheduled reviews.
Visibility-metric modeling for holistic search performance reporting
SISTRIX centers a proprietary Visibility Index data model that links keyword movement to broader search performance signals. This structure is useful when reporting emphasizes visibility trends rather than listing positions in isolation.
Decision framework for selecting a ranking tracker that matches reporting scope and automation needs
Selection starts with where rank movement will be interpreted and how it will be reported. Tools built around project scope and exportable reporting reduce churn when keyword lists expand or stakeholder reporting repeats.
Automation requirements should be matched to what the tracker can deliver programmatically. SERPstat and SEMrush support API access and scheduled exports, while Whitespark and Wincher focus more on repeatable monitoring and report-ready outputs than on developer-grade provisioning.
Map the tracking scope to how the tool structures projects
If tracking must stay tied to engines plus target URLs, Advanced Web Ranking fits because projects connect keyword sets, engines, and targets and preserve rank movement history for trend review. If the workflow needs domain and keyword grouping for standardization, Nightwatch and Rank Ranger organize monitoring into projects to reduce inconsistent comparisons across updates.
Choose the market segmentation model based on location and device needs
If measurement must separate organic results from map-pack signals, Whitespark fits by distinguishing those views in reporting. If ranking interpretation must vary by market and device, SEMrush, Wincher, and Nightwatch support location and device tracking so teams can compare like-for-like across locations and device types.
Decide how much automation and external reporting is required
If rank data must feed internal dashboards and automated reporting, prioritize SERPstat because API endpoints and scheduled data exports support programmatic monitoring. If the process relies on scheduled exports plus engineering support for API-driven pipelines, SEMrush provides API access tied to configurable projects.
Match change review and reporting format to how work gets prioritized
If reviews need volatility-centered movement views, Advanced Web Ranking offers change-focused perspectives that concentrate attention on shifts. If prioritization must tie ranking changes to pages or competitor context, SERPstat provides keyword-to-URL visibility and SpyFu keeps competitor context in the monitoring flow.
Confirm whether SERP feature and competitor context must be inside the tracker
If SERP feature and competitor visibility should remain part of the monitoring workflow, Rank Ranger includes competitor and SERP context in tracking and reporting. If competitor context must include keyword and domain positioning history, SpyFu combines position history with domain and competitor views in the same monitoring flow.
Pick the reporting data model that matches how stakeholders define success
If stakeholders want holistic visibility reporting rather than raw position lists, SISTRIX centers the Visibility Index data model and organizes reporting around that metric. If stakeholders need direct SERPWatcher style position visibility with clear movement history, Mangools provides SERP tracking with change history designed for shareable reporting views.
Who benefits from rank tracking tools built for recurring SEO monitoring
Different teams prioritize different measurement models. Some teams need local pack and map-pack separation, others need URL-level prioritization, and others need API-driven exports for automated dashboards.
Tool selection also depends on the operational load of maintaining locations, devices, engines, and keyword groups. Setup overhead tends to rise when many locations and engines must be configured repeatedly, so teams should match the tool scope to the actual tracking footprint.
Local SEO teams measuring organic plus map-pack performance
Whitespark fits because its reporting distinguishes organic visibility from map-pack visibility using location-based tracking that supports repeatable local reporting. Teams with multi-location local campaigns also benefit from consistent monitoring schedules paired with exportable client-ready outputs.
SEO teams that want keyword-to-target visibility for prioritizing fixes
SERPstat fits because it adds keyword-to-URL visibility so ranking changes can be tied to the pages responsible for visibility shifts. Advanced Web Ranking also fits because project structure connects keywords to target URLs and preserves movement history tied to those targets.
Teams that need API-driven monitoring and scheduled exports for dashboards
SERPstat fits because it exposes API endpoints and scheduled data exports for programmatic rank monitoring and integration into internal dashboards. SEMrush fits when the workflow combines scheduled exports with API access and configurable projects that feed automated reporting pipelines.
Multi-location and multi-device tracking teams standardizing comparisons
SEM rush, Wincher, and Nightwatch fit because they support location and device targeting that enables market-specific movement comparisons. Nightwatch and Rank Ranger also structure monitoring through projects that help teams keep domain and keyword groups consistent across updates.
Small SEO teams focused on shareable SERP movement reports
Mangools fits teams that track keyword movement and publish periodic SERP reports because its SERP tracking view maps keywords to ranking positions and highlights change history in shareable views. Wincher also fits lighter operational needs because it provides scheduled updates and alerts for location and device targeting tied to keywords and associated URLs.
Common ranking tracker failure modes during setup and ongoing monitoring
Tracking tools fail when setup matches assumptions but not the reporting workflow. Misalignment shows up as noisy views, inconsistent comparisons, or insufficient automation for dashboard pipelines.
The fixes below map directly to the feature strengths of specific tools so the tracking system stays maintainable as keyword volume, locations, and reporting cadence change.
Building reports that do not stay tied to target URLs
Keyword rank movement becomes hard to act on when results are disconnected from targets. Advanced Web Ranking connects keyword sets to engines and target URLs in projects, and Wincher associates tracking with specific keywords and associated URLs.
Collecting market data without location or device segmentation
Rank comparisons become misleading when locations and device contexts are mixed. Whitespark separates organic and map-pack signals for local reporting, while SEMrush, Wincher, and Nightwatch include location and device targeting for consistent market-specific interpretation.
Trying to run automated dashboards without an API or scheduled export pathway
Manual exports create operational bottlenecks when reporting must run on a schedule. SERPstat provides API endpoints and scheduled data exports, and SEMrush provides API access plus scheduled exports to support automation pipelines.
Using too many keywords and SERP views without focused filters
Large multi-keyword views can add noise and increase review overhead. SERPstat supports filtering and page-level visibility to narrow prioritization, while SpyFu requires careful filters for multi-keyword views to keep change tracking manageable.
Assuming all trackers handle governance and admin controls the same way
Enterprise-style RBAC expectations can fail when audit logs and granular user controls are limited. Wincher, Mangools, and SISTRIX prioritize tracking workflows and reporting models over heavy RBAC detail, while Rank Ranger and Advanced Web Ranking emphasize project-level governance through account structure.
How We Selected and Ranked These Tools
We evaluated keyword ranking tracker software across features, ease of use, and value, with features carrying the most weight at forty percent while ease of use and value each account for thirty percent of the overall score. Each tool was scored on how well its rank tracking workflows and reporting outputs match recurring SEO monitoring needs, and how integration and automation options reduce manual reporting work.
Advanced Web Ranking ranked highest because its project-level organization connects keyword sets to engines and target URLs while preserving rank movement history for trend review. That capability directly improved the features score and also reduced repeated setup friction for teams that need consistent reporting cycles tied to specific targets.
Frequently Asked Questions About keyword ranking tracker software
How do project structures differ across Advanced Web Ranking, Rank Ranger, and Nightwatch?
Which tools support API access or automation for rank data workflows?
How do integrations and exports change reporting pipelines for SERPstat versus Advanced Web Ranking?
What SSO and access controls exist for multi-user SEO teams using rank trackers?
How does local pack tracking differ between Whitespark and tools built for general SERP monitoring?
Which platforms are better for tracking device and location consistently across time windows?
Why do rank results sometimes differ between tools, and how do change logs help diagnose it?
What migration path works best when moving keyword tracking from spreadsheets into a tracking platform?
How do ranking trackers handle multi-engine reporting and SERP feature context?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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