GITNUXSOFTWARE ADVICE
Marketing AdvertisingTop 10 Best Interactive Content Software of 2026
Discover the top 10 interactive content software to boost engagement.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Outgrow
Calculator and quiz experiences with branching logic and scored outcomes
Built for marketing teams creating interactive lead-gen tools without custom development.
Ceros
Drag-and-drop interactive authoring with templates and reusable components for rapid, responsive experiences
Built for marketing and sales teams creating interactive web assets with minimal coding.
Apester
Template-based interactive quiz and poll builder with drag-and-drop editing
Built for marketing teams creating interactive quizzes, polls, and stories for web engagement.
Comparison Table
This comparison table reviews leading interactive content software such as Outgrow, Ceros, Apester, Vidyard, and Biteable, plus other major options. It highlights how each platform supports interactive formats like quizzes, calculators, forms, interactive video, and shoppable experiences, alongside key factors for selection such as publishing workflow and customization.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Outgrow Builds interactive marketing experiences like quizzes, calculators, and forms with templates and lead capture workflows. | marketing quizzes | 8.5/10 | 8.9/10 | 8.3/10 | 8.2/10 |
| 2 | Ceros Creates interactive web content such as product stories, banners, and microsites with a visual authoring workspace. | interactive design | 8.3/10 | 8.8/10 | 8.0/10 | 7.9/10 |
| 3 | Apester Creates gamified interactive content like polls, quizzes, and shoppable experiences with engagement analytics. | gamified engagement | 7.5/10 | 7.6/10 | 8.1/10 | 6.9/10 |
| 4 | Vidyard Enables interactive video experiences with engagement features like calls to action and chapter links tied to marketing goals. | interactive video | 8.0/10 | 8.6/10 | 7.8/10 | 7.4/10 |
| 5 | Biteable Produces interactive and customizable video content with templates and lightweight editing for marketing campaigns. | video creation | 7.5/10 | 7.5/10 | 8.2/10 | 6.8/10 |
| 6 | Marigold Uses interactive content and lead generation workflows to turn website visits into measurable marketing engagement. | interactive lead gen | 8.1/10 | 8.2/10 | 8.6/10 | 7.6/10 |
| 7 | Genially Authors interactive infographics, presentations, and learning assets with clickable elements and embed-ready outputs. | interactive presentations | 8.1/10 | 8.5/10 | 8.4/10 | 7.2/10 |
| 8 | ThingLink Turns images, posters, and websites into interactive hotspots with clickable content and engagement tracking. | hotspot interactivity | 7.5/10 | 7.8/10 | 7.2/10 | 7.5/10 |
| 9 | H5P Builds and delivers interactive learning and marketing experiences using reusable HTML content objects. | open interactive authoring | 7.9/10 | 8.3/10 | 7.8/10 | 7.6/10 |
| 10 | Rapt Media Creates interactive personalization experiences that generate dynamic content variants based on viewer input. | interactive personalization | 7.2/10 | 7.6/10 | 6.9/10 | 7.1/10 |
Builds interactive marketing experiences like quizzes, calculators, and forms with templates and lead capture workflows.
Creates interactive web content such as product stories, banners, and microsites with a visual authoring workspace.
Creates gamified interactive content like polls, quizzes, and shoppable experiences with engagement analytics.
Enables interactive video experiences with engagement features like calls to action and chapter links tied to marketing goals.
Produces interactive and customizable video content with templates and lightweight editing for marketing campaigns.
Uses interactive content and lead generation workflows to turn website visits into measurable marketing engagement.
Authors interactive infographics, presentations, and learning assets with clickable elements and embed-ready outputs.
Turns images, posters, and websites into interactive hotspots with clickable content and engagement tracking.
Builds and delivers interactive learning and marketing experiences using reusable HTML content objects.
Creates interactive personalization experiences that generate dynamic content variants based on viewer input.
Outgrow
marketing quizzesBuilds interactive marketing experiences like quizzes, calculators, and forms with templates and lead capture workflows.
Calculator and quiz experiences with branching logic and scored outcomes
Outgrow focuses on interactive content experiences built from modular templates, including calculators, quizzes, assessments, and guided decision tools. The platform supports responsive embeds for web pages and lead-gen workflows that capture results for routing and follow-up. Logic and branching capabilities let experiences adapt to user inputs instead of staying linear. Analytics track engagement and outcomes tied to each interaction flow.
Pros
- Template library accelerates building calculators, quizzes, and assessments
- Branching logic adapts questions and scoring to user answers
- Embeds and responsive layouts support consistent interactive experiences
- Analytics show engagement and outcomes per interaction flow
- Result capture enables lead routing and downstream workflows
Cons
- Advanced custom logic can become complex to manage
- Design flexibility depends heavily on available layout components
- Learning scoring and branching patterns takes practice
Best For
Marketing teams creating interactive lead-gen tools without custom development
Ceros
interactive designCreates interactive web content such as product stories, banners, and microsites with a visual authoring workspace.
Drag-and-drop interactive authoring with templates and reusable components for rapid, responsive experiences
Ceros stands out for turning marketing and sales collateral into interactive, editable experiences with a design-first workflow. It provides drag-and-drop authoring for rich web content, including animations, responsive layouts, and reusable components. The platform supports embedding and exporting experiences for web delivery and collaboration with content teams. Overall, it targets teams that need interactive pages and assets without building custom front-end code for every deliverable.
Pros
- Drag-and-drop authoring with reusable components speeds creation of consistent interactive pages
- Built-in animation and interaction tooling reduces reliance on custom front-end engineering
- Responsive layout controls help maintain interaction behavior across common viewport sizes
- Preview and publishing workflow supports rapid iteration for campaign and sales assets
Cons
- Advanced custom logic is limited compared with full code-based web implementations
- Complex interactions can become difficult to manage at scale without strong structure
- Performance tuning for heavy media can require careful asset preparation
Best For
Marketing and sales teams creating interactive web assets with minimal coding
Apester
gamified engagementCreates gamified interactive content like polls, quizzes, and shoppable experiences with engagement analytics.
Template-based interactive quiz and poll builder with drag-and-drop editing
Apester stands out for turning plain web content into interactive experiences using templates for quizzes, polls, and interactive stories. The platform supports building engagement modules with design controls, drag-and-drop editing, and reusable components for faster production. It also includes publishing and distribution features so interactive assets work on websites and integrate with common analytics workflows.
Pros
- Template-driven quiz and poll builder speeds up interactive campaign creation
- Drag-and-drop editor supports rapid iteration without rebuilding assets
- Publishing workflow supports embedding interactive modules into web pages
Cons
- Advanced customization options can feel limiting for highly custom interactions
- Automation and orchestration features lag behind full marketing-automation suites
- Complex logic requires more effort than template-based interaction flows
Best For
Marketing teams creating interactive quizzes, polls, and stories for web engagement
Vidyard
interactive videoEnables interactive video experiences with engagement features like calls to action and chapter links tied to marketing goals.
Interactive Video CTAs with analytics-driven lead routing to CRM and marketing automation
Vidyard stands out with a strong interactive video focus that ties engagement to lead capture and CRM workflows. It supports clickable video elements like links and calls to action, plus gating options to control access to content. Built-in analytics track viewer engagement and can feed marketing automation and sales processes for follow-up. The platform also supports team collaboration features for publishing and managing interactive video assets at scale.
Pros
- Interactive video with clickable CTAs and forms for targeted lead capture
- Engagement analytics show who watched and how viewers interacted
- CRM and marketing automation integrations connect engagement to workflows
- Gating controls access to interactive content for lead qualification
Cons
- Interactive setup can feel complex when multiple elements and rules are combined
- Analytics dashboards can require configuration to match specific reporting needs
- Some advanced interaction patterns need careful design to avoid viewer friction
Best For
B2B marketing and sales teams creating interactive video experiences with CRM handoff
Biteable
video creationProduces interactive and customizable video content with templates and lightweight editing for marketing campaigns.
Interactive Hotspots with scene-based clickable actions built directly in the editor
Biteable stands out for turning template-driven video creation into interactive experiences with clickable elements. The editor supports building interactive hotspots, branching-style experiences, and lightweight on-canvas actions tied to scenes. It also includes collaboration-friendly workflows for reusing brand assets across multiple interactive assets.
Pros
- Interactive hotspot editor enables click-through actions without custom coding
- Template library speeds up production for product demos, lessons, and marketing assets
- Brand kit controls colors and media reuse across interactive scenes
- Timeline-based editing supports precise placement of interactive elements
Cons
- Branching logic is limited compared with full LMS-grade authoring tools
- Advanced interactivity like data-driven actions needs workarounds or external tools
- Media optimization and export controls can feel restrictive for complex projects
Best For
Marketing teams creating clickable product demos and training snippets without developers
Marigold
interactive lead genUses interactive content and lead generation workflows to turn website visits into measurable marketing engagement.
Branching interactive stories with rule-based personalization for audience-specific journeys
Marigold focuses on turning marketing content into interactive experiences without requiring developers to build custom front ends. It supports interactive modules such as branching stories, guided experiences, and embedded widgets that teams can publish directly in web pages. The platform also emphasizes personalization through rules and content variations tied to audience signals. Strong authoring tools help maintain layout and behavior while reducing the need to hand-code interactions.
Pros
- Interactive modules enable branching experiences and guided journeys
- Authoring workflow keeps layout and interaction logic within one toolset
- Personalization rules support audience-based content variations
Cons
- Advanced custom behaviors can still require external implementation
- Editing complex flows may feel slower than simple page-level updates
- Collaboration and version controls can be limiting for large teams
Best For
Marketing teams creating interactive personalized web experiences without heavy engineering
Genially
interactive presentationsAuthors interactive infographics, presentations, and learning assets with clickable elements and embed-ready outputs.
Clickable hotspots with pop-ups for interactive infographics and training screens
Genially stands out for creating interactive presentations, infographics, and learning experiences with built-in multimedia hotspots. The platform supports drag-and-drop layouts, animated transitions, and interactive elements like pop-ups, clickable areas, and branching-style navigation. Content can be published for web embedding and shareable viewing, making it suitable for knowledge sharing and lightweight training modules.
Pros
- Interactive hotspots enable clickable infographics without custom code
- Large template library speeds up production for presentations and training
- Supports animations, audio, and video embedding in interactive layouts
Cons
- Advanced interactivity can feel limited versus dedicated authoring tools
- Complex interactions require careful layout planning to avoid misclicks
- Customization depth is constrained when templates do not fit edge cases
Best For
Teams creating interactive presentations and learning content without coding
ThingLink
hotspot interactivityTurns images, posters, and websites into interactive hotspots with clickable content and engagement tracking.
Interactive hotspots that turn static images into clickable, media-rich experiences
ThingLink specializes in interactive, clickable visuals that add hotspots, text, images, and videos to static images or virtual scenes. It supports guided engagement with overlays, call-to-action links, and layers that can be reused across projects. Built-in authoring targets marketing, training, and storytelling workflows without requiring front-end development for each interactive element.
Pros
- Hotspot-based authoring lets users build interactive images and scenes quickly
- Reusable elements and templates speed up multi-page campaigns
- Supports embedding videos and linking hotspots to external destinations
Cons
- Advanced layouts can feel limiting compared with full custom web builds
- Collaboration and review workflows are less robust than dedicated CMS platforms
- Interactions can become complex to manage across many hotspots
Best For
Marketing teams creating interactive product stories and training visuals without coding
H5P
open interactive authoringBuilds and delivers interactive learning and marketing experiences using reusable HTML content objects.
H5P interactive video authoring with hotspot and question-based overlays
H5P stands out for turning interactive learning blocks into reusable content pieces that can be embedded across many LMS and CMS setups. It delivers authoring for multiple formats such as presentations, quizzes, interactive videos, timelines, and self-checking exercises. Built-in templates and a large content library help teams publish consistent interactivity without starting from scratch. The platform’s strength is content reuse and portability through exportable interactive modules rather than bespoke application development.
Pros
- Reusable H5P modules support consistent interactive learning across projects
- Strong format coverage with quizzes, interactive video, timelines, and presentations
- Exportable content packages make sharing and migration straightforward
- Template-driven authoring reduces setup time for common learning interactions
Cons
- Advanced behaviors often require deeper configuration than basic templates
- Embedding support depends on the target LMS or CMS integration setup
- Collaborative review workflows are weaker than in full-featured LMS authoring
- Large interactive assets can increase load time for learners
Best For
Teams creating reusable interactive learning modules for LMS or CMS embedding
Rapt Media
interactive personalizationCreates interactive personalization experiences that generate dynamic content variants based on viewer input.
Hotspots plus branching authoring to create guided, decision-driven interactive experiences
Rapt Media focuses on interactive content creation with a workflow oriented around reusable interactive modules. It supports building experiences that mix media, hotspots, and branching interactions for marketing and product storytelling. The platform emphasizes embedding and distribution for interactive assets across channels rather than standalone learning management. Collaboration and versioning features help teams manage iterative updates to interactive campaigns.
Pros
- Interactive modules enable faster production of consistently structured experiences.
- Hotspots and branching interactions support richer user journeys than basic embeds.
- Embedding and distribution options make it easier to deploy interactive assets.
Cons
- Complex interaction logic can require more setup effort than simpler editors.
- Customization depth feels more constrained than full custom front end development.
- Large content libraries may increase management overhead for non-technical teams.
Best For
Marketing teams producing interactive product stories and campaign assets without heavy coding
Conclusion
After evaluating 10 marketing advertising, Outgrow stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Interactive Content Software
This buyer’s guide helps teams choose interactive content software that matches their publishing goals, from lead-gen quizzes in Outgrow to interactive web page authoring in Ceros. It also covers interactive video with lead routing in Vidyard, hotspot-based storytelling in ThingLink and Genially, and reusable learning modules in H5P. The guide addresses how to evaluate branching logic, responsive embeds, authoring workflow, and engagement analytics across Outgrow, Ceros, Apester, Vidyard, Biteable, Marigold, Genially, ThingLink, H5P, and Rapt Media.
What Is Interactive Content Software?
Interactive content software builds web and embedded experiences that respond to user actions such as clicks, hotspots, answers, and gated access to content. It solves engagement goals by turning static pages into guided flows that can capture results and measure interaction outcomes. Many teams use it to generate leads, qualify prospects, and route users to downstream workflows. Tools like Outgrow provide calculator and quiz experiences with branching logic and result capture, while Ceros provides drag-and-drop interactive authoring for banners and microsites without requiring front-end development for every asset.
Key Features to Look For
The best fit depends on which interaction types must be built and how outcomes need to be tracked and reused.
Branching logic with scored outcomes
Branching logic lets experiences adapt questions and scoring based on user inputs, which Outgrow supports with calculator and quiz experiences that change behavior per answer. Marigold also supports branching interactive stories with rule-based personalization tied to audience signals.
Template-driven creation for interactive quizzes, polls, and calculators
Template libraries reduce build time for structured interactions, which Outgrow uses for calculators, quizzes, and assessments. Apester provides template-driven quiz and poll building with drag-and-drop editing for web engagement.
Drag-and-drop authoring with reusable components
Design-first workflows with reusable components support faster production of consistent interactive pages, which Ceros delivers through drag-and-drop authoring and reusable blocks. Genially accelerates interactive infographic and training screen creation through a large template library with clickable hotspots.
Clickable hotspots on images and scenes
Hotspot authoring turns media-rich visuals into interactive experiences without custom code, which ThingLink supports for images, posters, and virtual scenes. Genially focuses on clickable hotspots with pop-ups for interactive infographics and training screens.
Interactive video CTAs with gating and CRM workflows
Interactive video enables targeted CTA clicks tied to viewer behavior, which Vidyard provides with clickable video elements and interactive forms for lead capture. Vidyard also supports gating controls and CRM and marketing automation integrations for lead routing.
Reusable interactive learning modules and portable content packages
Reusable modules help teams standardize training and embed interactivity across LMS and CMS environments, which H5P provides through exportable interactive content packages. H5P covers multiple formats such as quizzes, interactive videos, timelines, and self-checking exercises.
How to Choose the Right Interactive Content Software
Match the tool’s interaction model to the team’s content format, audience goal, and measurement requirements.
Start with the interaction type that must be built
Teams that need scored decisions and adaptive paths should look at Outgrow for branching quiz and calculator flows that capture results. Teams that need interactive pages made from visual components should look at Ceros for drag-and-drop authoring with reusable components. Teams that need hotspot-first storytelling on visuals should look at ThingLink or Genially for clickable hotspots and pop-ups.
Decide how outcomes should be captured and routed
Lead-gen workflows work best with result capture and downstream routing, which Outgrow supports through result capture tied to lead routing workflows. Vidyard is built for engagement-to-workflow handoff by combining interactive video CTAs with CRM and marketing automation integrations. For web personalization, Marigold connects audience-based rules to guided journeys that change content behavior.
Validate responsive embeds and publishing needs
If interactive experiences must display consistently across devices, Outgrow and Ceros both emphasize responsive embeds and responsive layout controls. If experiences must be embedded into existing learning systems, H5P focuses on portability via exportable interactive modules for LMS and CMS embedding. If the delivery format is training and presentations, Genially and Biteable provide embed-ready interactive outputs.
Check whether advanced logic requires more engineering effort than the team can provide
Advanced custom logic can become complex in Outgrow when branching patterns require careful design and scoring setup. Ceros limits advanced custom logic compared with full code-based web implementations, which can matter for complex multi-step behaviors. Biteable supports interactive hotspots and scene-based actions but uses limited branching compared with LMS-grade authoring tools.
Confirm analytics depth matches the reporting decisions to be made
Outgrow tracks engagement and outcomes per interaction flow, which suits teams that optimize different decision paths. Vidyard provides engagement analytics on viewer behavior tied to interactive CTAs, and it can connect those behaviors to marketing automation and sales processes. ThingLink and Genially support engagement tracking for hotspot interactions, which works for visual storytelling metrics.
Who Needs Interactive Content Software?
Interactive content software benefits teams that must turn marketing, sales, or learning materials into measurable experiences without building every interaction in custom front-end code.
Marketing teams building interactive lead-gen tools without custom development
Outgrow fits this need with calculator and quiz experiences that include branching logic and scored outcomes plus result capture for lead routing workflows. Marigold also supports interactive modules and guided journeys with rule-based personalization to turn website visits into measurable engagement.
Marketing and sales teams creating interactive web assets with minimal coding
Ceros matches this workflow through drag-and-drop authoring with reusable components and responsive layout controls for interactive web content. Apester supports template-driven quizzes and polls with drag-and-drop editing plus publishing so modules embed into web pages.
B2B marketing and sales teams producing interactive video experiences tied to CRM handoff
Vidyard is designed for interactive video with clickable CTAs, gating controls, and analytics that support lead routing into CRM and marketing automation. Biteable also supports clickable elements inside video scenes through an interactive hotspot editor, but it targets lighter interactive demo needs than full CRM-driven video experiences.
Teams creating reusable interactive learning modules for LMS or CMS embedding
H5P is built around reusable interactive learning blocks that can be embedded across many LMS and CMS setups. It supports multiple learning formats such as interactive video with hotspot and question-based overlays, quizzes, presentations, and timelines.
Common Mistakes to Avoid
The most frequent buying mistakes come from selecting tools optimized for the wrong interaction model or underestimating complexity costs for advanced behaviors.
Choosing a hotspot-first tool for logic-heavy decision experiences
ThingLink and Genially excel at clickable hotspots on images and training screens, but complex decision trees can become hard to manage when many hotspots must coordinate. Outgrow and Marigold better match scored branching and rule-based personalization requirements.
Expecting unlimited custom logic inside a template-first editor
Ceros supports reusable components and responsive layouts, but advanced custom logic is limited compared with full code-based web implementations. Outgrow and Apester can handle complex flows, but advanced scoring and branching patterns require learning and careful structure.
Overbuilding interaction rules that slow down production and iteration
Biteable focuses on interactive hotspots and timeline-based editing for clickable scenes, and it supports limited branching compared with dedicated LMS authoring tools. Genially and ThingLink can require careful layout planning to avoid misclicks when interactivity grows complex across many elements.
Using the wrong analytics model for lead routing or qualification
Interactive video with lead routing relies on the workflow integrations provided by Vidyard, which combines interactive CTAs with CRM and marketing automation integrations. Tools like H5P focus on learning portability and consistent embedded interactivity, while visual hotspot tools such as ThingLink prioritize engagement tracking rather than CRM-based handoff logic.
How We Selected and Ranked These Tools
We evaluated each interactive content software tool on three sub-dimensions. Features received weight 0.4, ease of use received weight 0.3, and value received weight 0.3. The overall rating is the weighted average using overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Outgrow separated itself from lower-ranked tools through strong feature coverage for calculator and quiz experiences with branching logic plus result capture for lead routing workflows, which also supported an efficient authoring path for marketing teams.
Frequently Asked Questions About Interactive Content Software
Which tool is best for interactive lead-gen quizzes and calculators with branching logic?
Outgrow is built for lead-gen experiences like calculators, quizzes, and assessments that adapt through branching and logic rules. Its analytics connect engagement to each interaction flow, which supports routing decisions. Apester also supports quizzes and polls, but Outgrow is more focused on decision-driven lead capture workflows.
How do Ceros and Genially differ for creating interactive marketing pages?
Ceros uses a design-first, drag-and-drop workflow to build interactive web assets with reusable components and animations. Genially focuses on interactive presentations, infographics, and learning screens with multimedia hotspots and animated transitions. Ceros is stronger for page-like asset production, while Genially is stronger for slide-and-infographic style experiences.
What software is best for interactive video with lead capture and follow-up workflows?
Vidyard is tailored to interactive video with clickable CTAs, gating options, and engagement analytics. It also supports CRM handoff and marketing automation-style follow-up workflows tied to viewer behavior. Biteable can add clickable hotspots and branching actions inside scenes, but Vidyard is the more complete lead capture and routing option.
Which option supports turning static images into clickable, media-rich interactive stories?
ThingLink specializes in turning static images and scenes into clickable hotspots with overlays that can include text, images, and videos. It supports guided engagement via layers and call-to-action links. Rapt Media also uses hotspots and branching, but ThingLink is purpose-built for hotspot-driven visuals.
Which tool is best for interactive learning modules that can be embedded across LMS and CMS?
H5P is designed for reusable interactive learning blocks like presentations, quizzes, interactive videos, timelines, and self-checking exercises. It focuses on portability through exportable interactive modules that embed into common LMS and CMS setups. Genially can publish learning-style content, but H5P is the stronger choice for module reuse and standardized learning formats.
Which platform is strongest for personalized branching journeys based on audience signals?
Marigold supports rule-based personalization through content variations tied to audience signals while still using interactive modules like guided experiences and branching stories. Outgrow can branch quizzes and route leads based on answers, but it centers on lead-gen outcomes. Apester can build interactive stories and modules, but Marigold is focused on personalization logic for audience-specific journeys.
What should be used when teams need authoring without custom front-end development?
Ceros reduces custom front-end work by providing drag-and-drop authoring for responsive, interactive web content. Marigold similarly emphasizes publishing interactive modules directly in web pages without hand-coding interactions. H5P also avoids bespoke development by using templates and reusable formats for embedding.
How do Apester and Rapt Media handle interactive storytelling and branching interactions?
Apester builds interactive stories, quizzes, and polls using templates with drag-and-drop editing and reusable components. Rapt Media supports guided, decision-driven experiences that mix media, hotspots, and branching interactions, with a workflow built around reusable interactive modules. Apester is optimized for engagement modules, while Rapt Media emphasizes campaign-style storytelling with modular reuse.
Which tools include collaborative workflows and versioning for managing iterative interactive assets?
Vidyard supports team collaboration for publishing and managing interactive video assets at scale. Rapt Media includes collaboration and versioning features to manage iterative updates to interactive campaigns. Ceros supports collaboration through embedding and exporting experiences for content-team workflows.
Tools reviewed
Referenced in the comparison table and product reviews above.
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