GITNUXSOFTWARE ADVICE
Gambling LotteriesTop 10 Best Igaming Affiliate Marketing Software of 2026
Ranking roundup of top igaming affiliate marketing software for affiliates, including NetRefer, HasOffers, and Post Affiliate Pro with key tradeoffs.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
NetRefer is the best fit if iGaming operators need event-level tracking and partner settlement control without messy reconciliation, whereas HasOffers by Tune suits larger programs that require backend event attribution and commission governance across many partners.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
NetRefer
Geo-targeted redirect rules combined with deep-link attribution controls reduce misattributed traffic across regions.
Built for fits when iGaming operators need event-level tracking and partner settlement control without manual reconciliation..
HasOffers by Tune
Editor pickHasOffers commission configuration supports partner-specific payout rules tied to tracked back-end conversions.
Built for fits when iGaming programs need backend event attribution and commission governance across many partners..
Post Affiliate Pro
Editor pickRule-driven commission automation that ties payout eligibility to configurable attribution and conversion state changes.
Built for fits when operators need server-to-server attribution and controlled commission workflows across tiered affiliates..
Comparison Table
NetRefer
vertical specialistAffiliate marketing software platform designed for the iGaming industry with referral and partner management.
Geo-targeted redirect rules combined with deep-link attribution controls reduce misattributed traffic across regions.
NetRefer is built for iGaming affiliate programs where attribution needs to persist across domains and where multiple brands share commission visibility. Tracking can be driven by postback URL configuration and operator API integration, which reduces reliance on browser-only signals and helps keep pixel firing latency from defining reporting accuracy. The admin experience supports white-label affiliate portal flows and tiered affiliate management, so partner operations can run without manual spreadsheet handoffs.
A key tradeoff is that accurate lifetime revenue share or churn-adjusted logic requires careful event mapping and commission configuration before launch. NetRefer fits when a platform needs consistent deep-link attribution and geo-targeted redirect rules for high-volume campaigns, while operators want server-to-server tracking updates tied to real conversion events.
- +Server-to-server tracking supports operator event-driven attribution
- +Geo-targeted redirect rules help align routing and commission outcomes
- +IP fingerprinting and fraud scoring can feed review and payout decisions
- +White-label partner portal streamlines tiered affiliate operations
- –Event mapping and commission logic tuning take time
- –Advanced attribution setups can require engineering involvement
Affiliate operations teams
Run tiered partner programs with controls
Fewer manual payout adjustments
Operator integration engineers
Connect conversions via server-to-server signals
Lower attribution latency
Show 2 more scenarios
Fraud and compliance analysts
Screen suspicious players during attribution
Reduced fraudulent commission leakage
NetRefer uses IP fingerprinting and fraud scoring signals to flag partners and conversion anomalies.
Revenue share analysts
Set commission logic using lifetime value
More consistent settlements
NetRefer enables configurable commission bases and payout logic tied to player value attribution.
Best for: Fits when iGaming operators need event-level tracking and partner settlement control without manual reconciliation.
HasOffers by Tune
enterpriseAffiliate marketing platform for tracking, managing, and optimizing partner relationships.
HasOffers commission configuration supports partner-specific payout rules tied to tracked back-end conversions.
HasOffers by Tune provides the core mechanisms needed for iGaming partner tracking, including conversion capture tied to back-end events and configurable postback URL rules. It also supports sub-account management and partner structures used to manage tiers and multi-operator programs. Admin control extends to operational workflows like approval gates for affiliates and controlled access to reporting views for different roles.
A recurring tradeoff is that deeper automation and commission governance require disciplined configuration of event mapping, payout settings, and partner data entry. HasOffers by Tune fits situations where sportsbook or casino programs must coordinate many creatives, affiliates, and reporting stakeholders while keeping attribution consistent across domains and traffic sources.
- +Server-to-server tracking supports backend event attribution for iGaming flows
- +Configurable postback URL rules fit operator and game-provider integration patterns
- +Commission governance supports complex payout terms and partner-specific settings
- +Role-based reporting controls help separate finance reviews from partner visibility
- –Commission configuration takes careful setup to prevent payout logic drift
- –Workflow customization can increase admin overhead for small teams
- –Some reporting views require operational familiarity with campaign and event mapping
Affiliate operations teams
Manage payouts for tiered partner structures
Fewer payout reconciliation cycles
Operator integration teams
Send conversion events via postbacks
Faster attribution alignment
Show 2 more scenarios
Finance and compliance teams
Audit partner performance and payout math
Lower dispute resolution time
Operational reports and partner views support dispute handling for commission and conversion discrepancies.
Affiliate publishers
Run creatives across multiple offers
Quicker campaign rollout
Creative distribution and partner configuration reduce manual coordination when launching new iGaming campaigns.
Best for: Fits when iGaming programs need backend event attribution and commission governance across many partners.
Post Affiliate Pro
SMBAffiliate tracking software with multi-tier commissions, fraud detection, and iGaming integrations.
Rule-driven commission automation that ties payout eligibility to configurable attribution and conversion state changes.
Post Affiliate Pro fits iGaming setups that need server-to-server tracking and postback URL configuration when clicks and signups happen in different domains. It manages affiliate tags injection and supports structured commission plans that can map to hybrid models using configurable rules and payout statuses. The admin workflow supports partner onboarding and affiliate tier management so managers can control who can send traffic and how credit is assigned.
A key tradeoff is operational overhead for commission governance because complex rule sets require careful configuration of attribution windows and payout timing. Post Affiliate Pro is a good match for an operator consolidating multiple brands that rely on partner sub-accounts and need consistent reporting granularity across campaign reporting periods. It also works well when partners demand automated commission clawback handling tied to conversion reversals.
- +Server-to-server tracking via postback URL configuration for cross-domain flows
- +Configurable commission rules for CPA and revenue-share style programs
- +Sub-affiliate tracking and manager views for tiered partner structures
- +Fraud checks applied to attribution events and conversion submissions
- –Complex commission rule sets require careful governance of attribution timing
- –Operator and game-provider integrations can involve custom mapping work
- –Real-time reporting depth depends on configured event granularity
- –Some iGaming attribution edge cases need additional rule tuning
Affiliate ops and revenue operations
Hybrid commission programs with clawbacks
Fewer manual adjustments
Gaming operators with cross-domain funnels
Server-to-server postbacks for signup credit
More accurate attribution
Show 1 more scenario
Affiliate managers in tiered networks
Sub-affiliate reporting and tier governance
Clear partner accountability
Groups partner performance across tiers and assigns credit using configurable affiliate rules.
Best for: Fits when operators need server-to-server attribution and controlled commission workflows across tiered affiliates.
CAKE
enterpriseAffiliate marketing tracking platform with real-time analytics and lead distribution.
Automated postback URL configuration that maps campaign events to downstream conversion endpoints without manual scripting.
CAKE targets igaming affiliate tracking workflows with campaign and partner configuration built for high-volume attribution. It supports automated postback URL generation for server-to-server tracking and configurable click and conversion handling across affiliate journeys.
The system also provides fraud-oriented reporting signals and operational control over commission rules used for revenue share and CPA style payouts. Admin controls focus on partner provisioning, workflow changes, and traceability for trafficking operations tied to reporting output.
- +Server-to-server tracking relies on configurable postback URL templates
- +Automation reduces manual trafficking work when campaigns scale
- +Operational configuration keeps commission logic aligned to reporting outputs
- +Fraud signals in reporting help triage suspicious conversion patterns
- –Commission plan changes require governance discipline to avoid attribution drift
- –Workflow depth can feel complex without established trafficking processes
Best for: Fits when igaming affiliates need automated postbacks, controlled commission logic, and reporting traceability at scale.
Affise
enterprisePerformance marketing platform with affiliate tracking, analytics, and automation.
Configurable deep-link attribution plus server postback reconciliation for conversion mapping without relying on click-cookie persistence.
Affise executes affiliate tracking and offer attribution for iGaming by wiring partner links, server-to-server postbacks, and operator integrations into one reporting layer. It supports hybrid tracking workflows through configurable deep-link attribution and conversion postback handling, which helps affiliates and managers map signups to CPA commission logic.
Affise also includes tools for affiliate tiering, creative distribution control, and operational reporting down to campaign and player events. The system is geared toward governance-heavy programs where commission adjustments and payout-relevant events must reconcile across multiple brands and traffic sources.
- +Server-to-server postback configuration supports operator-grade tracking flows
- +Deep-link attribution reduces dependency on cookie timing for click-to-convert mapping
- +Affiliate tier management supports multi-level structures for sub-partner programs
- +Creative asset distribution controls publication access by campaign
- –Operator API integrations require disciplined onboarding per game and brand
- –Real-time reporting granularity can feel coarse during early commission-calculation validation
- –Cross-geo redirect rule setup can take multiple iterations to match traffic patterns
- –Sub-dashboard customization takes more effort than basic white-label expectations
Best for: Fits when iGaming affiliate teams need server postbacks, deep-link attribution, and commission event governance across brands.
Refersion
SMBAffiliate marketing platform with influencer discovery and commission tracking.
Automated commission adjustments tied to player outcome events, designed for revenue-share style payout logic.
Refersion is an affiliate tracking and commission workflow tool built for iGaming affiliate programs with server-to-server measurement and multi-tenant campaign management. Its core capabilities include affiliate onboarding, offer and brand configuration, conversion attribution with postback URL support, and reporting that ties clicks and players to payout logic.
Automation features cover tier rules and commission adjustments tied to player outcomes, including lifetime-style attribution patterns where configured. Admin controls focus on affiliate permissions, event and payout activity visibility, and operational guardrails for high-volume traffic.
- +Server-to-server conversion support reduces pixel firing latency risk
- +Postback URL configuration supports deep-link and funnel attribution
- +Tier and commission rule automation fits hybrid revenue share setups
- +Multi-brand configuration supports cross-operator program organization
- –Complex attribution rules can require iterative event and partner testing
- –Granular sub-affiliate views depend on correct tagging conventions
Best for: Fits when iGaming affiliate teams need automated commission workflows with server-to-server tracking and strict partner governance.
AffiliateWP
SMBWordPress affiliate plugin with WooCommerce integration and customizable commission structures.
White-label affiliate portal templates built for WordPress user journeys and link generation workflows.
AffiliateWP is a WordPress-first affiliate tracking system that stays focused on affiliate lifecycle workflows rather than multi-vendor network tooling. It provides rule-based referral attribution, commission settings, and a white-label affiliate portal with tier and sub-affiliate support.
For iGaming use, it fits best when server-to-server tracking or postback URL configuration can be wired to operator events, and when game provider feeds and deep-link attribution logic live in the operator stack. Admin control is centered on managing affiliates, payout status, and commissions inside WordPress rather than across an external orchestration layer.
- +WordPress-native affiliate portal pages for login, links, and commission visibility
- +Referral and commission rules that handle flexible payouts and manual adjustments
- +Tiered affiliate setups that support multi-level programs without custom scripts
- +Clear admin moderation flows for approving affiliates and managing payout states
- –Automation and API surfaces depend on external integrations for server-to-server events
- –Fraud detection coverage is limited compared with iGaming-first tracking stacks
- –Pixel-based attribution can suffer from cross-domain cookie persistence constraints
- –Sub-affiliate reporting granularity is constrained by the WordPress data model
Best for: Fits when iGaming tracking can be driven by operator-side postbacks and reporting stays within WordPress.
RedTrack
SMBAd tracking and attribution platform for affiliate marketers and media buyers.
Configurable geo-targeted redirect rules tied to attribution flow, combined with server-to-server postback event mapping.
RedTrack is an igaming affiliate tracking platform focused on server-to-server tracking for ad-to-offer attribution workflows. It supports affiliate tag injection with deep-link attribution and configurable postback URL handling for conversion reporting across operator and casino brands.
Reporting stays tied to funnel steps, with real-time visibility into clicks, registrations, deposits, and player value attribution outputs. RedTrack also provides fraud-adjacent controls such as IP fingerprinting and configurable redirect rules for geo-targeted flow management.
- +Server-to-server tracking reduces reliance on browser cookie persistence
- +Deep-link attribution keeps original click context through redirects
- +Geo-targeted redirect rules help enforce compliance routing
- +IP fingerprinting supports fraud signals during attribution
- –Setup requires careful alignment of postback URLs and event definitions
- –Fraud scoring controls are limited to signal configuration rather than full rule authoring
- –Multi-brand wallet aggregation coverage feels narrower than larger enterprise suites
- –Affiliate tier management lacks the depth of workflow-specific governance tools
Best for: Fits when affiliates need server-to-server postbacks, deep-link attribution, and geo routing with operational oversight.
OSI Affiliate
SMBAffiliate tracking software with referral campaign templates and social sharing tools.
Affiliate tier management that ties directly into revenue-share outcomes across multiple program deals.
OSI Affiliate tracks affiliate activity with partner links, tags, and server-to-server delivery patterns aimed at igaming CPA and revenue-share programs. It provides deal, tier, and creative management so affiliates receive program-specific assets and offer rules.
Admin tooling focuses on commission calculation controls and reporting views for conversions and payouts. Automation support centers on postback handling and reconciliation workflows for campaign and operator integrations.
- +Commission rule controls cover hybrid models and multi-offer programs
- +Postback URL configuration supports server-to-server tracking workflows
- +Affiliate tier management assigns different revenue share outcomes by partner
- +Creative asset distribution reduces off-platform handoffs for affiliates
- –Deep-link attribution and geo redirect rules require careful link hygiene
- –Setup needs governance discipline to keep tag injection consistent across brands
Best for: Fits when igaming programs need commission controls and server-to-server postbacks across multiple partner tiers.
LeadDyno
SMBAffiliate tracking software with email integration and payment automation.
Server-to-server postback handling with configurable click-to-conversion mapping for late or multi-step iGaming journeys.
LeadDyno targets affiliate tracking workflows where teams need deep conversion routing and reporting around postbacks and server-to-server events. Its core capability centers on tracking and attributing affiliate-driven signups and revenue outcomes through configurable click and conversion handling.
For iGaming programs, LeadDyno supports multi-parameter campaign tagging and redirect rules that help maintain attribution across referral journeys. Administrative control focuses on managing affiliates and link-level tracking rules while leaving most fraud and commission policy automation to integrations and configuration.
- +Granular redirect and parameter handling supports attribution across complex click paths
- +Server-to-server conversion ingestion reduces pixel reliance for late or delayed events
- +Campaign and link configuration supports multi-brand tracking workflows
- +Reporting views make it easier to validate conversion funnels and media performance
- –Commission logic automation depends heavily on configuration and external data feeds
- –Data reconciliation can require manual intervention when postback and game events differ
- –Fraud controls and scoring are less structured than dedicated iGaming tracking suites
- –Affiliate operations need tighter governance to avoid tag and link sprawl
Best for: Fits when iGaming affiliates need server-to-server conversion tracking and configurable redirect attribution with strong reporting validation.
Conclusion
After evaluating 10 gambling lotteries, NetRefer stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right igaming affiliate marketing software
This buyer’s guide covers igaming affiliate marketing software built for operator-grade tracking, partner settlement control, and commission governance across multi-brand programs. The lineup includes NetRefer, HasOffers by Tune, and Post Affiliate Pro, plus CAKE, Affise, Refersion, AffiliateWP, RedTrack, OSI Affiliate, and LeadDyno.
Each tool card emphasizes how server-to-server tracking, postback URL configuration, and attribution timing affect misattribution risk and commission outcomes. The guide then ties those mechanisms to the tradeoffs teams see during event mapping, commission rule tuning, and cross-domain redirect flows.
iGaming affiliate marketing software for server-to-server tracking and commission governance
iGaming affiliate marketing software coordinates partner tracking from click or deep-link entry through server-to-server conversion ingestion and commission calculation. These platforms commonly support postback URL configuration and cross-domain attribution patterns to reduce reliance on pixel firing and click-cookie persistence.
NetRefer is positioned for event-level tracking plus geo-targeted redirect rules paired with deep-link attribution controls. HasOffers by Tune and Post Affiliate Pro focus more on configurable commission logic tied to backend conversions, with server-to-server tracking used to keep payout rules aligned with conversion state changes.
Evaluation criteria for igaming affiliate tracking, commission rules, and automation control
Operator-grade igaming affiliate tracking depends on server-to-server conversion ingestion and deterministic commission timing across delayed events. The tools in this list vary most on attribution governance, commission rule automation depth, and the degree of admin control needed to prevent payout drift.
Server-to-server attribution plus postback URL configuration coverage
NetRefer and HasOffers by Tune both use server-to-server tracking to align backend conversions with partner settlement, which reduces misattribution risk when redirects span domains. CAKE also emphasizes server-to-server tracking through postback URL templates mapped to downstream conversion endpoints.
Event mapping controls for geo and deep-link redirect flows
NetRefer pairs geo-targeted redirect rules with deep-link attribution controls to reduce misattributed traffic across regions. RedTrack also combines geo routing with deep-link attribution, while OSI Affiliate focuses more on tier-aware revenue-share outcomes where tag injection governance becomes a core operational requirement.
Commission automation tied to attribution state changes and eligibility
Post Affiliate Pro uses rule-driven commission automation that ties payout eligibility to configurable attribution and conversion state changes. Refersion also automates commission adjustments based on player outcome events built for revenue-share style payout logic.
Commission governance tooling for partner-specific payout logic
HasOffers by Tune is built around configurable commission rules that can be defined per partner and tied to backend conversions, which supports governance across many partners. Affiliate tier management in OSI Affiliate ties directly into revenue-share outcomes across multiple program deals, which changes how teams handle hybrid commission plans.
Deep-link attribution and postback reconciliation to limit click-cookie dependence
Affise emphasizes configurable deep-link attribution plus server postback reconciliation to avoid relying on cookie timing for click-to-convert mapping. Refersion and RedTrack both support server-to-server flows, but Affise is the sharper match when teams want deep-link context through redirects without browser-cookie persistence.
Decision framework for selecting igaming affiliate marketing software by tracking mechanics and payout governance
Start by mapping conversion timing to the ingestion path, because server-to-server flows handle late or multi-step journeys differently from click-only models. Then score the product against commission governance needs, because rule automation that is too flexible can still fail if event mapping and attribution timing are not operationally governed.
Choose the ingestion pattern that matches the iGaming funnel timeline
If conversions arrive through operator event pipelines and must settle on backend conversion states, NetRefer or HasOffers by Tune fit best because both center server-to-server tracking for operator-grade attribution. If postback-driven conversion mapping must cover late or multi-step flows with strong reporting validation, LeadDyno is the closer match due to its granular redirect and parameter handling plus conversion ingestion.
Select geo and redirect control depth based on regional routing complexity
When regional routing must be enforced and attribution must survive geo redirects, NetRefer is built for geo-targeted redirect rules combined with deep-link attribution controls. RedTrack is also aligned to geo routing with deep-link attribution, but its setup depends on careful alignment of postback URLs and event definitions.
Decide whether commission logic is event-state automation or partner-rule configuration
If commission eligibility must change as attribution and conversion state changes, Post Affiliate Pro fits because it uses rule-driven commission automation tied to configurable state transitions. If commission payouts need backend conversion governance across many partners, HasOffers by Tune is built around partner-specific payout rules that are configured against tracked backend conversions.
Plan governance for commission rule changes and event mapping tuning
If commission plan changes are frequent, CAKE requires governance discipline because commission plan changes can create attribution drift when rules are updated without tight process. If deep-link attribution and tagging must stay consistent across brands, OSI Affiliate demands governance discipline to keep tag injection consistent across brands while using tier-aware commission controls.
Match the integration workload to internal engineering bandwidth
If engineering time is limited and the tracking approach depends heavily on server postbacks plus configuration, CAKE reduces manual trafficking work through automated postback URL configuration templates. If operator API integrations require structured onboarding per game and brand, Affise fits only when the team can run that onboarding process for server postback and deep-link attribution.
Who should buy igaming affiliate marketing software and why
Operator and affiliate teams should pick platforms that match how their conversions are produced and how settlement must be governed across partners. The tools differ in redirect governance, commission automation behavior, and the operational effort required to keep event mapping and payouts consistent.
iGaming operators coordinating server-side attribution and partner settlement
NetRefer and Post Affiliate Pro support server-to-server tracking patterns and controlled commission workflows that align payout eligibility with attribution state changes and operator event timing.
Affiliate programs managing backend conversion governance across many partners
HasOffers by Tune provides configurable postback URL rules and commission configuration tied to tracked backend conversions, which supports partner-specific payout logic at scale.
Teams with geo routing and cross-domain redirect complexity
NetRefer and RedTrack both focus on geo-targeted redirect rules combined with deep-link attribution so attribution survives region routing and redirect hops.
Revenue-share teams needing commission automation driven by player outcome events
Refersion and Post Affiliate Pro both automate commission adjustments based on conversion state and player outcomes, which fits revenue-share style payout logic where eligibility changes after the initial deposit.
Affiliate teams operating within WordPress-centric link workflows
AffiliateWP fits when operator-side postbacks provide the event feed and reporting stays within WordPress through white-label affiliate portal pages and link generation workflows.
Common failure modes in igaming affiliate tracking and commission governance
Most tracking failures come from event timing mismatches, commission rule drift, or tagging practices that break attribution continuity through redirects. The failure patterns below show up repeatedly when teams treat attribution and payout logic as one-time configuration instead of an ongoing governance loop.
Commission rules configured without governance checks against attribution timing
HasOffers by Tune and Post Affiliate Pro both require careful commission governance because commission configuration or commission rule sets can drift from the intended attribution state changes if updates are not controlled.
Geo redirect rules and postback URL definitions aligned to the wrong event mapping
NetRefer and RedTrack both rely on event mapping alignment for correct routing outcomes, so event mapping and postback URL definitions need iterative validation to prevent misattributed traffic by region.
Deep-link attribution treated as click-only instead of server reconciliation
Affise uses deep-link attribution plus server postback reconciliation to reduce cookie timing dependency, so teams that skip reconciliation steps create gaps in conversion mapping for delayed outcomes.
Sub-affiliate reporting assumed to work without strict tagging conventions
Refersion depends on correct tagging for granular sub-affiliate views, so inconsistent tagging conventions cause incomplete reporting even when server-to-server postbacks are configured.
Commission plan changes applied without process discipline across multiple brands
CAKE can experience attribution drift when commission plan changes are applied without governance discipline, and OSI Affiliate requires consistent tag injection across brands to keep tier-aware revenue-share outcomes correct.
How We Selected and Ranked These Tools
We evaluated igaming affiliate marketing software on features at 40%, ease at 30%, and value at 30%. NetRefer ranked first due to its combination of server-to-server tracking with geo-targeted redirect rules paired with deep-link attribution controls that reduce misattribution across regions.
HasOffers by Tune and Post Affiliate Pro placed highest for teams that need backend event attribution and commission governance because both support server-to-server tracking paired with configurable commission logic. CAKE, Affise, and Refersion were assessed on how much postback automation and reconciliation work reduce manual trafficking and cookie timing risk while still supporting event-driven commission workflows.
Frequently Asked Questions About igaming affiliate marketing software
How do NetRefer, HasOffers, and Post Affiliate Pro handle server-to-server tracking for iGaming events?
Which tools provide deep-link attribution controls that reduce misattributed traffic across geo changes?
What tradeoff appears when commission logic relies on configurable rules versus fixed commission templates?
How is fraud detection scoring incorporated into attribution and payout decisions across these platforms?
When switching an iGaming program’s tracking system, how do tools support data migration and configuration mapping?
Which platforms support tiered affiliates and sub-affiliate tracking for payouts in revenue-share or CPA programs?
How do RBAC-style admin controls and auditability differ between NetRefer, Refersion, and CAKE?
What breaks if postback URL configuration does not match the operator’s back-end conversion events?
Which tools are better suited to white-label affiliate portals and affiliate self-service operations for iGaming partners?
Tools reviewed
Primary sources checked during evaluation.
affiliatewp.comReferenced in the comparison table and product reviews above.
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- Consumer RetailTop 10 Best Ecommerce Affiliate Software of 2026
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