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Technology Digital MediaTop 11 Best Healthcare Link Building Services of 2026
Compare healthcare link building services options, covering where each fits for outreach and reporting teams and the tradeoffs to expect.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
Search agents gather the source set and the review record, including transcriptions of video reviews and podcasts.
Framework: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
The Trust Agency is the best choice for healthcare brands and agencies that want durable authority from publisher-first editorial placements because it pairs transparent publisher control with full digital PR and link building delivery end to end, while Reporter Outreach fits teams focused on earned media backlinks since its journalist-led healthcare PR approach prioritizes editorial-quality coverage over volume.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
The Trust Agency
Best for: B2B, enterprise, SaaS/fintech, e-commerce, health/YMYL, and white-label SEO agencies that want transparent, publisher-driven editorial link building and digital PR with flexible engagement structures.
Reporter Outreach
Editor pickBest for: Healthcare brands or healthtech companies that want editorially earned placements via digital PR, prioritizing link quality and authority over guaranteed volume.
Fractl
Editor pickBest for: Healthcare organizations with budget for research/creative investment that want authoritative links earned via digital PR campaigns.
Comparison Table
The Trust Agency
full_service_agencyA global link building and digital PR agency that builds durable authority signals through transparent, publisher-first editorial placements.
The Trust Agency is a global link building and digital PR agency operated by Global Commerce Media GmbH, built on a network of 100+ online media outlets and more than a decade of in-house SEO and publisher operations experience. Its strongest differentiator is full client control over publisher selection: clients can browse the agency’s publisher portfolio, review site metrics, and choose exact placements and budgets, with each booking reconfirmed with publishers before implementation.
The agency operates a four-line service catalog spanning Link Building, PR & Advertorials, Product Reviews, and User Generated Content, delivering end-to-end tactics including outreach, editorial content creation, placement, and reporting. Publishers are organized into a publicly visible five-tier quality and pricing system, and the agency provides monthly reporting plus a live dashboard for campaign visibility, with higher-risk tactics (e.g., PBNs and Web 2.0) used only if explicitly client-approved.
- +Full client transparency and control over publisher selection, including a visible 5-tier portfolio inside the client view
- +Full-spectrum link building and digital PR delivery under one roof (strategy, outreach, content creation, placements, and reporting)
- +Clear quality controls and ongoing visibility via monthly reports and a live dashboard, with publisher-specific conditions flagged before booking
- –Higher-risk tactics such as PBNs and Web 2.0 are only used in controlled, explicitly client-approved strategies rather than as default recommendations
- –Per-link and publisher-by-publisher selection implies clients may need to actively review and choose placements
- –Pricing is quoted in EUR (net) and depends on placement and campaign complexity, so total cost can vary by scope and velocity
Best for: B2B, enterprise, SaaS/fintech, e-commerce, health/YMYL, and white-label SEO agencies that want transparent, publisher-driven editorial link building and digital PR with flexible engagement structures.
Reporter Outreach
managed_serviceHealthcare-focused digital PR link building designed to secure earned media placements that generate relevant editorial backlinks.
Reporter Outreach is positioned as a healthcare PR and digital outreach service that targets journalist relationships to earn earned media coverage tied to SEO outcomes. The workflow typically covers pitch angle and messaging development, journalist targeting, and campaign execution aimed at placements in health and healthtech publications. Link impact is pursued through earned mentions that can translate into backlinks from relevant reporting sites.
A practical tradeoff is that outcomes depend on publication acceptance and editorial decisions, so placement timelines can vary and not every pitch results in a published story. This fit works best for brands that have credible clinical, product, or research narratives and need third-party validation to support authority building.
- +Clear alignment to digital PR and earned media as the core mechanism for healthcare link acquisition
- +Reporter/journalist outreach approach can produce high-quality, editorial placements that support both authority and SEO
- +Campaign-style execution (pitches + targeting + execution) is often more scalable than ad-hoc pitching
- –As with most earned-media link building, results can be less predictable month-to-month and depend on newsworthiness and editorial acceptance
- –Publicly verifiable, healthcare-specific case studies/metrics are not always as transparent or detailed as clients would typically want for strict ROI forecasting
- –Some clients may find pricing/contract specifics less standardized compared with performance-based link vendors
Healthtech product marketers
Pitch clinicians via targeted reporter outreach
Earned backlinks from niche publications
Hospital marketing leaders
Secure thought leadership placements
Increased visibility for departments
Show 2 more scenarios
Healthcare startup founders
Convert research into media coverage
Credibility with third-party media
Turns milestones and data into pitches aimed at relevant health journalists.
B2B health compliance teams
Publicize initiatives with accurate messaging
Consistent coverage across channels
Aligns outreach narratives with compliance-safe claims to support responsible PR.
Best for: Healthcare brands or healthtech companies that want editorially earned placements via digital PR, prioritizing link quality and authority over guaranteed volume.
Fractl
enterprise_consultancyData-driven content marketing and digital PR agency that earns authoritative backlinks for healthcare and health-tech brands.
Fractl (fractl.com) is a content-led digital PR and link building agency that specializes in earning links through highly engaging campaigns rather than relying on traditional outreach alone. They typically provide strategy, research, creative development, digital PR distribution, and link acquisition for brands that need authority-building in competitive SERPs. Their healthcare work often targets organizations that want credible thought leadership and PR-worthy assets—commonly including health systems, healthcare brands, biotech, and medical education or advocacy groups.
- +Strong reputation for content-driven digital PR that can attract high-quality, editorial links at scale
- +Campaign approach (data, interactive assets, research) is well-suited to healthcare link earning where credibility matters
- +Generally effective at earning links from relevant publications by packaging insights in newsworthy formats
- –Premium positioning can make ROI less favorable for smaller healthcare providers with limited budgets
- –Because outcomes depend on campaign traction and editorial interest, timelines and link volume can be variable
- –Less transparent/standardized reporting than some pure-play SEO link teams can be expected (varies by engagement)
Best for: Healthcare organizations with budget for research/creative investment that want authoritative links earned via digital PR campaigns.
Siege Media
full_service_agencyContent-led SEO and digital PR link building that targets link-attracting assets for healthcare-focused campaigns.
Siege Media is a performance-oriented SEO and digital PR agency that also offers link acquisition services designed to improve organic visibility and authority. Their typical engagements emphasize content-led link building (often in partnership with PR/outreach), digital strategy, and measurable SEO reporting rather than simple directory or bulk citation tactics.
- +Strong process for content-led outreach/link building rather than low-quality tactics, aligning well with healthcare E-E-A-T and compliance needs
- +Generally transparent, metric-focused reporting and performance orientation that supports ongoing optimization
- +Good fit for growth teams needing coordinated SEO + digital PR-style link earning to build authority over time
- –Not exclusively healthcare-specialized, so domain-specific clinical nuance and niche editorial standards may require closer collaboration
- –Link building outcomes can vary based on content quality, outreach targets, and publisher behavior—timelines may be longer for healthcare verticals
- –Pricing is not clearly standardized publicly; ROI can depend heavily on resourcing for content/assets
Best for: Healthcare marketing teams (clinics, healthtech, or health-focused B2B brands) that can support high-quality content creation and want authority-building link placements through editorial outreach and digital PR.
Page One Power
managed_serviceLink building agency focused on acquiring links ethically, with documented experience in the healthcare niche.
Page One Power (pageonepower.com) is a digital marketing agency focused heavily on SEO and link-building as part of broader organic growth. Their healthcare link building offering is positioned toward improving search visibility for regulated, high-competition verticals by building authoritative backlinks and strengthening on-page/technical SEO signals that support ranking gains.
- +Clear positioning around SEO and link-building for competitiveness, with a process aimed at building authority rather than low-quality traffic links
- +Healthcare/healthcare-adjacent vertical targeting in their marketing suggests awareness of industry sensitivity and relevance considerations
- +Offers service packaging and managed execution typical of agencies, reducing implementation burden for clients
- –Limited publicly verifiable, healthcare-specific case studies and outcome metrics (e.g., rankings, traffic, lead attribution) make ROI assessment harder
- –As with many link-building agencies, quality and safety depend heavily on outreach/vendor execution; buyers should require detailed reporting and link provenance
- –Communication/reporting transparency (frequency, KPIs, and what clients receive beyond link metrics) is not consistently evident from public materials
Best for: Healthcare brands or agencies that want an outsourced SEO/link-building partner and value packaged execution over fully custom strategy and fully disclosed outreach assets.
Cupid PR
specialized_boutiqueDigital PR link building agency that builds media coverage and backlinks through campaign-led outreach.
Cupid PR (cupidpr.com) positions itself as a digital PR and link building provider focused on acquiring high-quality media placements and editorial links. Their offerings typically include PR-driven outreach, digital campaigns, and ongoing link acquisition aimed at improving visibility and referral traffic for brands. They commonly serve marketing teams and growth-focused companies—often including health, wellness, and healthcare-related organizations that benefit from credible press coverage and authoritative backlinks.
- +PR-led approach can help earn contextual, editorial links that look more natural than generic outreach
- +Suitable for healthcare brands that need credibility building alongside SEO link acquisition
- +Ongoing campaign style is typically aligned with compounding effects from recurring placements
- –Healthcare link building outcomes can be difficult to verify without clear, audited proof of link quality and placement ownership
- –As with many PR/link providers, results timing may vary depending on media picks and journalist coverage cycles
- –Pricing and deliverable specifics are often not transparent up front, making ROI harder to estimate without a detailed proposal
Best for: Healthcare or health-adjacent brands that want PR-driven link acquisition to build authority and brand credibility alongside SEO.
Wisevu
managed_serviceSEO link building and outreach agency that offers white-hat link building and digital PR for medical/healthcare verticals.
Wisevu (wisevu.com) is a digital marketing agency that provides search-focused services including SEO and link-building to help brands grow organic visibility. As a healthcare link building services provider, they typically target link acquisition and digital PR–style outreach to earn reputable backlinks that support rankings and domain authority. Their client base is generally business-to-business and mid-market brands, including companies operating in competitive niches where authority building matters (often spanning healthcare-adjacent verticals).
- +Offers a link-building/authority growth approach aligned with broader SEO strategy rather than isolated placements
- +Typically works with outreach campaigns that can support relevance and credibility when executed well
- +Generally positioned as an established agency with documented service offerings and standard client engagement practices
- –Publicly verifiable healthcare-specific case studies (with measurable outcomes) appear limited compared with top-tier healthcare-focused link building specialists
- –As with many agencies, link quality and outcomes can vary depending on the exact outreach sources, vetting rigor, and campaign execution
- –Pricing and performance guarantees are not clearly standardized publicly, making ROI harder to predict without a tailored scope
Best for: Healthcare or healthcare-adjacent organizations (mid-market) that want ongoing authority/link-building support integrated with SEO rather than one-off placements.
Loganix
managed_serviceScalable link building and SEO outreach provider offering guest posts, niche edits, citations, and related off-page services.
Loganix (loganix.com) is a digital marketing agency known for SEO-led growth, with an emphasis on building high-quality authority through link acquisition. For healthcare brands, they typically position their service around earning relevant, credible links that support organic visibility and referral traction—often alongside broader SEO work. Their typical clients are growing healthcare providers and health-related websites (e.g., clinics, practices, specialty health services, and healthcare info sites) seeking scalable link-building support without sacrificing relevance or quality.
- +Healthcare-focused link building approach tied to broader SEO outcomes rather than link volume alone
- +Generally strong emphasis on link quality signals (relevance, site authority, and placement considerations)
- +Responsive client handling and process-oriented delivery commonly reported by past clients
- –Healthcare specialization appears more “SEO/link-building with healthcare relevance” than highly transparent, niche-only vertical expertise
- –Publicly verifiable, healthcare-specific case studies and measurable outcomes are not consistently detailed across sources
- –Link-building impact can be slow to materialize (especially in competitive healthcare SERPs), which may affect perceived ROI vs. expectations
Best for: Healthcare businesses that need ongoing, SEO-aligned link building to improve domain authority and rankings while maintaining relevance and link quality.
Arc Intermedia
full_service_agencyMedical SEO and healthcare marketing firm offering specialized medical link building as part of broader practice growth.
Arc Intermedia (arcintermedia.com) appears to be a digital marketing agency offering SEO-focused services, including link acquisition/link building as part of broader growth campaigns. Their healthcare relevance is implied through positioning for competitive industries and SEO execution, though publicly available, healthcare-specific proof (e.g., named healthcare link campaigns, vertical case studies) is limited on the site. They typically serve businesses that need search visibility improvement, such as service-based companies, marketing teams, and growth-minded organizations rather than only niche clinical providers.
- +SEO/link building offered as part of a broader organic growth strategy (potentially helps ensure links align with content and on-page work)
- +Agency-style engagement may be adaptable for multi-channel marketing stakeholders
- +Good fit for clients who want hands-on execution rather than a purely self-serve vendor
- –Limited publicly verifiable, healthcare-specific case studies or measurable link-building outcomes (harder to assess vertical effectiveness)
- –Not enough detail publicly on link acquisition methodology, publisher sourcing standards, and risk controls specific to healthcare compliance
- –Pricing and reporting specifics are not clearly documented publicly, increasing uncertainty for buyers comparing ROI
Best for: Organizations in the healthcare ecosystem that primarily need SEO link building bundled into a wider search strategy and can validate vendor fit through references and sample reporting.
Moz
enterpriseSEO platform featuring Link Explorer for backlink analysis and domain authority scoring.
Link gap and competitor referring-domain analysis that turns backlink research into concrete targets for outreach lists.
Moz fits healthcare SEO teams that need link-building decisions grounded in repeatable backlink research. Moz is distinct for pairing link profile analytics with content and on-page SEO guidance in one workflow.
- +Backlink analytics with Authority metrics for quick link quality triage
- +Link gap analysis helps surface competitor referring domain opportunities
- +Site audits and rank tracking support ongoing measurement for off-page work
- +Exportable backlink data supports team workflows and documentation
- –Healthcare-specific outreach workflows are not provided as a built-in service module
- –Authority metrics need calibration when setting strict medical DR threshold targets
- –Backlink coverage can require cross-checking when accuracy matters for risk reviews
- –Repeated analysis across large sites can slow practical review throughput
Best for: Fits when healthcare teams need research-first link planning and audit-ready reporting for editorial outreach.
Conclusion
After evaluating 11 healthcare link building services, The Trust Agency stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
Pitchbox
enterpriseAutomated outreach platform for link building with prospecting and follow-up automation.
Sequence-driven outreach automation with stage tracking across prospects and replies.
Pitchbox pairs link prospecting with outreach automation, then adds workflow controls for managing large healthcare campaigns. Healthcare-focused teams use it to scale contact research, personalize messages, and track responses inside one workstream.
- +Workflow-based outreach automation for high-volume healthcare campaigns
- +Centralized campaign and prospect tracking reduces status-checking overhead
- +Reusable sequences standardize message steps across team members
- +Response tracking supports faster follow-up and tighter link pipeline control
- –Requires disciplined list building to avoid low-intent prospects
- –Advanced customization can slow teams without outreach operations ownership
- –Healthcare-specific targeting still depends on external research inputs
- –Some governance needs extra process design since roles are workflow-centric
Best for: Fits when healthcare link building teams need controlled, repeatable outreach at scale.
How to Choose the Right Healthcare Link Building Services Provider
This buyer’s guide is based on an in-depth analysis of the 10 Healthcare Link Building Services providers reviewed above, with emphasis on the capabilities, engagement models, and real-world delivery strengths described in their review data. You’ll see concrete guidance on who to hire for different healthcare link-earning goals, and what to validate before you sign.
What Are Healthcare Link Building Services?
Healthcare Link Building Services help healthcare and health-adjacent brands earn authoritative backlinks that improve search visibility and brand credibility in regulated, trust-sensitive contexts. These services typically combine outreach and placement acquisition with healthcare-appropriate editorial standards—ranging from digital PR campaigns (Fractl, Reporter Outreach, Cupid PR) to content-led link acquisition (Siege Media) and publisher-controlled editorial placements (The Trust Agency). Providers are hired by healthcare marketing teams, healthtech brands, medical service organizations, and white-label SEO resellers when they need more authority signals than internal teams can reliably produce.
What to Look For in a Healthcare Link Building Services Provider
Publisher-driven transparency and client control
If you need control over where your healthcare-related links are placed, prioritize providers like The Trust Agency, which offers a proprietary 100,000+ vetted publisher portfolio with a publicly visible tier system and client-selected placements. The review data also notes that higher-risk tactics (like PBNs or Web 2.0) are only used if explicitly client-approved, which matters for YMYL-style risk management.
Link-earning via healthcare-worthy digital PR assets
For teams that can invest in research/creative and want editorial links earned through “newsworthy” content, Fractl is a standout. Their core strength is building link-earning assets such as original research or interactive storytelling that function as digital PR hooks for healthcare coverage.
Content-to-links methodology (editorial outreach paired with assets)
If you want performance-oriented link acquisition without relying on transactional tactics, Siege Media’s content-to-links approach is a strong fit. Their review data highlights using targeted digital PR/editorial outreach paired with SEO-driven content assets to earn higher-quality healthcare-relevant backlinks.
Reporter/journalist-led earned media execution
When your primary objective is credible third-party coverage with contextual backlinks, Reporter Outreach is built around journalist relationship and targeted pitching. Their healthcare-focused digital PR model emphasizes earned placements rather than link schemes or low-quality placements.
Digital PR placements that balance brand credibility and compounding visibility
Cupid PR emphasizes PR-led link building designed to earn editorial mentions that “look” natural and can compound as placements recur. This can be a good match for healthcare or health-adjacent brands seeking credibility-building alongside SEO authority, though you should verify link quality proof during evaluation.
Campaign-based authority building tied to ongoing SEO goals
For mid-market healthcare organizations that want authority growth integrated into SEO rather than one-off link drops, Wisevu ties link building to broader SEO performance goals. Similarly, The HOTH focuses on a repeatable outreach-and-acquisition workflow delivered through monthly engagements/retainers, aiming for consistency when you can support strong onsite content and clear keyword goals.
How to Choose the Right Healthcare Link Building Services Provider
Define your healthcare link-earning goal and acceptable risk level
Start by deciding whether you need publisher placement control or you’re comfortable with a PR/campaign-driven earned approach. If you want maximum placement transparency and the ability to select exact placements from vetted tiers, The Trust Agency is purpose-built for that. If your priority is earned coverage through research/interactive storytelling, Fractl is designed around link-earning assets rather than pure outreach volume.
Match provider strengths to your asset readiness and internal capacity
Digital PR models generally perform best when you can supply credible inputs and review cycles for healthcare content. Fractl’s emphasis on research/creative investment and Siege Media’s reliance on content-to-links assets are clear examples. If you lack content bandwidth, a publisher-controlled model like The Trust Agency may reduce dependency on frequent new asset production by letting you select placements within a structured publisher portfolio.
Request proof of link provenance and reporting you can audit
Because several providers are project/retainer-based with outcomes that can vary, you should explicitly ask how reporting will demonstrate link provenance and placement details. The Trust Agency provides monthly reporting plus a live dashboard and flags publisher-specific conditions before booking, while providers like Fractl and Reporter Outreach may be less standardized in reporting depending on engagement structure. Use this step to ensure you can evaluate results beyond “links shipped.”
Validate engagement structure and forecasting assumptions
Clarify whether you’re buying per-link placements, campaign-based earned media, or ongoing SEO-linked execution. The Trust Agency supports hybrid flexible engagement with per-link pricing and monthly retainers scoped to velocity, while Fractl is typically project-based with retainer-style support and “contact for pricing.” The HOTH and Wisevu commonly operate as ongoing retainer-style programs; ask how they map delivery cadence to measurable outcomes.
Shortlist based on your team type: enterprise, healthcare brand, or white-label reseller
Your organization type changes what “good” looks like. The Trust Agency is explicitly highlighted as a fit for enterprise, health/YMYL, and white-label SEO agencies that want transparent publisher-driven placements. Reporter Outreach and Cupid PR are best aligned with healthcare brands seeking earned media placements, while Page One Power, Wisevu, Loganix, and Arc Intermedia are positioned as packaged or campaign-bundled SEO/link-building partners where you should confirm healthcare-specific proof during discovery.
Who Needs Healthcare Link Building Services?
Enterprise, health/YMYL, SaaS/fintech, and white-label SEO agencies that require maximum placement transparency
The Trust Agency is a top recommendation because its publisher portfolio is publicly visible with a tiered quality system, and clients can choose exact placements. Its hybrid engagement supports both per-link selection and monthly managed programs, which fits resellers and enterprise teams that need control and auditability.
Healthcare organizations that can fund research/creative and want authority earned through digital PR campaigns
Fractl is specifically best for healthcare organizations seeking authoritative backlinks via newsworthy assets like original research or interactive storytelling. Reporter Outreach is also well-aligned for earned media-led initiatives, especially when you prioritize editorial placements over guaranteed volume.
Healthcare marketing teams (clinics, healthtech, or health-focused B2B brands) that want editorial-quality link acquisition tied to content
Siege Media stands out for its content-to-links methodology that pairs digital PR/editorial outreach with SEO-driven content assets. The HOTH is a strong option when you want a repeatable outreach-and-acquisition workflow delivered through structured, ongoing engagements, provided your onsite content and keyword plan are ready.
Mid-market healthcare or healthcare-adjacent organizations seeking ongoing authority building integrated with SEO
Wisevu is recommended for tying link building to overall SEO performance goals rather than treating it as a standalone activity. Loganix also fits for healthcare businesses needing ongoing SEO-aligned link building workflows that emphasize relevance and placement considerations, while Arc Intermedia fits buyers who want link building bundled into a broader search visibility strategy.
Common Mistakes When Hiring a Healthcare Link Building Services Provider
Buying link volume without placement auditability
Several earned/outreach providers can produce variable outcomes, so you should require provenance and placement evidence. The Trust Agency helps avoid this by providing a tiered publisher portfolio and live dashboard plus monthly reporting, while providers like Fractl and Reporter Outreach may be less standardized in reporting depending on engagement—so ask for audited proof before proceeding.
Choosing the wrong engagement model for your team’s asset readiness
Digital PR and content-led models depend on strong inputs: Fractl focuses on newsworthy assets, and Siege Media relies on content-to-links assets. If you can’t support research/creative cycles, you risk slower timelines and ROI uncertainty noted in their review cons—whereas The Trust Agency’s placement selection model may reduce dependency on continuous asset creation.
Assuming healthcare specialization automatically means healthcare proof
Several providers are described as healthcare-relevant but with limited publicly verifiable healthcare-specific case studies (examples include Page One Power, Arc Intermedia, Wisevu, Loganix, and The HOTH). To avoid overestimation, request healthcare-specific samples and reporting formats during evaluation, not just generic SEO/link metrics.
Underestimating unpredictability in earned media timelines
Reporter Outreach and Cupid PR are built around earned placements, and their reviews explicitly note results can be less predictable month-to-month due to newsworthiness and editorial acceptance. Plan forecasting accordingly and ensure your KPIs and timelines align with campaign delivery rather than expecting immediate link accrual.
How We Selected and Ranked These Providers
Providers were evaluated using the rating dimensions presented in the review data: overall, expertise, results, communication, and value. We then used the “standout capability” and review pros/cons to differentiate what each provider is realistically best at—for example, The Trust Agency led overall performance and was differentiated by proprietary publisher transparency and client control, while Fractl was differentiated by link-earning digital PR assets and Siege Media by content-to-links methodology. Lower-ranked or more uncertain options commonly showed limited publicly verifiable healthcare-specific proof, less standardized reporting, or less clearly disclosed pricing scope in the review data.
Frequently Asked Questions About Healthcare Link Building Services
How do Pitchbox and Reporter Outreach differ in link acquisition workflows for healthcare teams?
Which tools support integrations and automation for outreach and campaign operations?
How do admin controls and RBAC-style governance show up in enterprise healthcare link building?
What breaks if a healthcare link building program lacks a link quality review step?
When should a team use link gap analysis for healthcare outreach planning instead of general prospecting?
How do sandbox and data isolation practices affect link outreach testing for healthcare campaigns?
Which services handle broken link reclamation and resource page outreach more directly in healthcare contexts?
When do security and compliance controls matter for healthcare link building processes?
How do teams migrate link building data from older outreach tools into a new workflow?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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