
GITNUXSOFTWARE ADVICE
Communication MediaTop 10 Best Group Text Messaging Software of 2026
Discover top group text messaging software to stay connected. Explore features, reliability, and user-friendliness—find the best fit today.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Twilio Messaging
Message Status Callbacks for real-time delivery tracking and webhook-driven retries
Built for engineering-led teams running automated group SMS campaigns and alerts.
MessageBird
Webhooks with delivery status events for automated follow-ups on group SMS sends
Built for teams building automated group SMS campaigns with APIs and delivery tracking.
Vonage Messaging
Programmable Messaging APIs for group-scale SMS delivery with delivery status events
Built for teams integrating group SMS into applications with developer-led automation workflows.
Related reading
Comparison Table
This comparison table evaluates group text messaging software used to send SMS at scale, including Twilio Messaging, MessageBird, Vonage Messaging, Sinch Messaging, and Plivo. Readers can compare delivery features, messaging workflows, key reliability and compliance capabilities, and how quickly teams can integrate each platform into existing systems.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Twilio Messaging Provides programmable SMS and MMS messaging APIs that can send the same message to many recipients and support group workflows. | API-first | 8.5/10 | 9.0/10 | 7.8/10 | 8.7/10 |
| 2 | MessageBird Offers SMS and WhatsApp messaging APIs and bulk messaging features for sending group messages at scale. | API-first | 8.3/10 | 8.6/10 | 7.9/10 | 8.4/10 |
| 3 | Vonage Messaging Delivers SMS and MMS messaging capabilities with support for bulk and campaign style outbound group messaging. | API-first | 7.8/10 | 8.3/10 | 7.2/10 | 7.7/10 |
| 4 | Sinch Messaging Provides SMS and messaging APIs for broadcasting and managing recipient lists for group text campaigns. | enterprise | 7.5/10 | 8.1/10 | 6.9/10 | 7.3/10 |
| 5 | Plivo Supports SMS messaging and bulk sending through an API that can target multiple recipients in a single workflow. | API-first | 7.6/10 | 8.3/10 | 7.0/10 | 7.4/10 |
| 6 | Infobip Enables global SMS and messaging routing with templates and campaign-style delivery for group text outreach. | enterprise | 8.1/10 | 8.7/10 | 7.6/10 | 7.8/10 |
| 7 | Bandwidth Messaging Provides SMS and MMS messaging services with tooling for sending messages to many recipients. | API-first | 7.7/10 | 8.2/10 | 7.1/10 | 7.7/10 |
| 8 | Sinch Engage Provides omnichannel engagement features including group messaging flows that can coordinate SMS delivery to cohorts. | omnichannel | 7.7/10 | 8.0/10 | 7.0/10 | 8.1/10 |
| 9 | TextMagic Provides bulk SMS messaging and group contact management for sending texts to recipient lists. | bulk SMS | 7.7/10 | 7.8/10 | 8.2/10 | 7.2/10 |
| 10 | EZ Texting Supports bulk texting and list-based messaging for group outreach with tools for scheduling and replies. | bulk SMS | 7.2/10 | 7.2/10 | 7.6/10 | 6.7/10 |
Provides programmable SMS and MMS messaging APIs that can send the same message to many recipients and support group workflows.
Offers SMS and WhatsApp messaging APIs and bulk messaging features for sending group messages at scale.
Delivers SMS and MMS messaging capabilities with support for bulk and campaign style outbound group messaging.
Provides SMS and messaging APIs for broadcasting and managing recipient lists for group text campaigns.
Supports SMS messaging and bulk sending through an API that can target multiple recipients in a single workflow.
Enables global SMS and messaging routing with templates and campaign-style delivery for group text outreach.
Provides SMS and MMS messaging services with tooling for sending messages to many recipients.
Provides omnichannel engagement features including group messaging flows that can coordinate SMS delivery to cohorts.
Provides bulk SMS messaging and group contact management for sending texts to recipient lists.
Supports bulk texting and list-based messaging for group outreach with tools for scheduling and replies.
Twilio Messaging
API-firstProvides programmable SMS and MMS messaging APIs that can send the same message to many recipients and support group workflows.
Message Status Callbacks for real-time delivery tracking and webhook-driven retries
Twilio Messaging stands out for group text workflows built on programmable SMS APIs and message orchestration. It supports sending and managing large recipient lists with delivery and status tracking via webhooks, plus inbound messaging handling when recipients reply. Group features are achieved through batching, templating patterns, and application-side logic that scales beyond simple contact-pick lists.
Pros
- Scalable SMS sending via programmable Messaging APIs
- Delivery status webhooks enable reliable send and retry logic
- Inbound reply handling supports two-way group conversations
Cons
- Group messaging setup requires developer-side batching and routing
- Advanced campaigns need custom templates and workflow code
- Simple UI-driven group texting is not the core experience
Best For
Engineering-led teams running automated group SMS campaigns and alerts
More related reading
MessageBird
API-firstOffers SMS and WhatsApp messaging APIs and bulk messaging features for sending group messages at scale.
Webhooks with delivery status events for automated follow-ups on group SMS sends
MessageBird stands out for bringing group messaging into a programmable communications platform with omnichannel engagement. It supports SMS and voice capable workflows that can route messages to contact groups and trigger outbound sends from events and apps. The platform also provides message delivery insights and templates to help teams manage high-volume group campaigns. Admin tools include user access controls and audit-friendly configuration for teams that coordinate messaging operations.
Pros
- Strong API and webhook support for event-driven group messaging workflows
- Reliable delivery reporting with status visibility for large sends
- Message templates and campaign-style controls reduce manual repetition
- Omnichannel building blocks support SMS-first programs with growth paths
Cons
- Setup complexity increases with routing logic and multi-environment configurations
- Group segmentation depends on external contact management patterns
- Less convenient for purely no-code group blasts than some single-purpose tools
Best For
Teams building automated group SMS campaigns with APIs and delivery tracking
Vonage Messaging
API-firstDelivers SMS and MMS messaging capabilities with support for bulk and campaign style outbound group messaging.
Programmable Messaging APIs for group-scale SMS delivery with delivery status events
Vonage Messaging stands out for combining SMS group messaging with an enterprise communications stack built for API-first deployments. Core capabilities include sending group texts at scale, using templating and message management via programmable workflows, and tracking delivery and status events. The platform also supports omnichannel messaging patterns that fit alongside voice and other Vonage messaging use cases without forcing a separate toolchain.
Pros
- API-first group texting supports automated campaigns and event-driven workflows
- Delivery and status reporting helps monitor group message outcomes
- Works well alongside other Vonage communications channels in one stack
Cons
- Setup and integration complexity is higher than for simple group SMS tools
- Less streamlined for non-technical users who need a turnkey interface
- Workflow design relies on developer configuration rather than guided forms
Best For
Teams integrating group SMS into applications with developer-led automation workflows
More related reading
Sinch Messaging
enterpriseProvides SMS and messaging APIs for broadcasting and managing recipient lists for group text campaigns.
Delivery receipts delivered via webhooks for near-real-time group message tracking
Sinch Messaging is strongest for building group text messaging into existing apps via messaging APIs and programmable workflows. It supports large-scale SMS delivery use cases with delivery reporting and event callbacks tied to message status. Messaging features include templates, webhooks, and routing that help orchestrate outbound campaigns and real-time notifications. Its group messaging value is most visible for teams that can integrate APIs rather than use a standalone contact-segmenting interface.
Pros
- API-first group messaging with webhooks for delivery status events
- Template support helps standardize outbound messages at scale
- Works well for multi-channel notification flows beyond pure SMS
Cons
- Group segmentation UI is not the primary experience versus API integrations
- Requires developer work for routing, lists, and campaign orchestration
- Message compliance and opt-out handling needs careful implementation
Best For
Teams integrating SMS group messaging into applications and workflows
Plivo
API-firstSupports SMS messaging and bulk sending through an API that can target multiple recipients in a single workflow.
Delivery status callbacks paired with programmable SMS campaign automation
Plivo stands out for combining group messaging with a programmable communications platform built for sending and managing high-volume SMS. Core group text workflows include importing recipient lists, customizing message content per campaign, and using delivery reports to track outcomes at the message level. Plivo also supports automation via APIs that enable templates, conditional sends, and integration with existing customer data and systems.
Pros
- API-first group messaging supports automation and custom delivery logic
- Delivery callbacks enable real-time status tracking per recipient
- Message templates help standardize bulk outreach at scale
Cons
- Setup and workflow design are harder than point-and-click group tools
- Advanced targeting depends on external systems and integrations
- Throttling and retries require careful configuration for reliability
Best For
Teams building API-driven group SMS campaigns with status tracking and integrations
Infobip
enterpriseEnables global SMS and messaging routing with templates and campaign-style delivery for group text outreach.
Unified Messaging API with per-recipient delivery status for broadcast and segmented campaigns
Infobip stands out for handling large-scale, compliant messaging across channels using a single communications API and dashboard. Group messaging is supported through broadcast and segmentation workflows with delivery reporting and campaign management. It also provides number management tools like local sender IDs and routing options for consistent reach. Strong observability and integration options make it suitable for organizations that need reliable group sends tied to customer data.
Pros
- API and dashboard support group broadcasts with segmentation and scheduling
- Detailed delivery and status reporting for each recipient in group sends
- Flexible sender ID and routing options improve deliverability outcomes
- Works well with existing systems through robust integrations and event data
Cons
- Implementation effort rises for complex segmentation and compliance workflows
- UI navigation can feel heavy for teams only doing simple group blasts
- Operational setup requires careful template and consent management
Best For
Enterprises sending segmented WhatsApp and SMS groups with strong reporting and integrations
More related reading
Bandwidth Messaging
API-firstProvides SMS and MMS messaging services with tooling for sending messages to many recipients.
Programmable messaging via API for automated group texting and delivery tracking
Bandwidth Messaging stands out for its communications platform approach that layers messaging into broader voice and messaging workflows. It supports group and bulk texting use cases with message delivery tracking and programmable behavior through an API. Admin teams get controls for sender identities and message handling designed for enterprise operations. Automation support fits organizations that need consistent campaign logic across many recipients.
Pros
- API-first design supports programmatic group messaging workflows at scale
- Delivery and status visibility helps operations verify message outcomes
- Sender identity controls support consistent branding across campaigns
Cons
- Group messaging setup requires more integration work than no-code tools
- Advanced orchestration often depends on developers to configure logic
- Campaign execution experience feels less turnkey than UI-centric competitors
Best For
Organizations automating high-volume group texting with API-driven workflows
Sinch Engage
omnichannelProvides omnichannel engagement features including group messaging flows that can coordinate SMS delivery to cohorts.
Delivery and campaign reporting built for high-volume group SMS operations
Sinch Engage focuses on enterprise-grade group messaging with campaign controls and reporting for high-volume outbound SMS. The solution supports segmentation, templating, and delivery tracking to help teams manage consented communications across lists. Messaging workflows can be integrated with customer data systems to drive targeted sends at scale. Performance visibility and deliverability features make it more operationally oriented than consumer-style texting apps.
Pros
- Enterprise campaign tooling for segmented group SMS delivery at scale
- Delivery and reporting visibility that supports operational monitoring
- Template and list-driven messaging reduces manual send errors
- Integration options fit CRM and workflow automation use cases
Cons
- Setup and workflow configuration require technical or admin expertise
- Less suited for simple, ad hoc texting without orchestration
- Message creation and governance add process overhead for small teams
Best For
Mid-market to enterprise teams running segmented SMS outreach and tracking
More related reading
TextMagic
bulk SMSProvides bulk SMS messaging and group contact management for sending texts to recipient lists.
Compliance-focused opt-out management integrated with group messaging workflows
TextMagic centers on group messaging for teams that need reliable SMS delivery with strong contact and opt-out management. The platform supports sending to multiple recipients, managing lists, and handling message templates to reduce repetitive work. Admin controls and reporting help organizations track outbound results and maintain compliance-friendly workflows. Overall, it targets operational text outreach rather than rich in-app conversations.
Pros
- Two-way SMS capability supports real interactions with groups
- Contact list tools streamline repeated outreach campaigns
- Opt-out handling and compliance workflows reduce manual risk
- Delivery and response reporting supports operational follow-up
Cons
- Limited collaboration features for threaded group conversations
- Campaign logic is simpler than workflow automation platforms
- Advanced personalization options can feel constrained
- Reporting focuses on message outcomes more than analytics depth
Best For
Teams sending high-volume SMS updates needing compliance controls and basic list management
EZ Texting
bulk SMSSupports bulk texting and list-based messaging for group outreach with tools for scheduling and replies.
Keyword opt-ins that automatically route responders into messaging workflows
EZ Texting centers group SMS with marketing-style workflows like short links, keyword-based opt-in, and message scheduling. Core capabilities include contact management, broadcast and group messaging, and delivery and reply tracking for conversational follow-ups. Admin controls support segmentation and campaign-style targeting, which fits outreach and customer notification use cases.
Pros
- Keyword opt-in supports lead capture without building forms
- Delivery reporting and reply tracking support operational follow-ups
- Scheduling and broadcasts fit recurring outreach workflows
Cons
- Advanced segmentation and automation feel limited versus top-tier platforms
- Reporting depth can be shallow for multi-touch campaign analysis
- Bulk list management lacks the polish of higher-end contact tools
Best For
Teams sending scheduled outreach and operational updates via group SMS
Conclusion
After evaluating 10 communication media, Twilio Messaging stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Group Text Messaging Software
This buyer’s guide explains how to choose Group Text Messaging Software with a focus on tools built for delivery tracking, segmentation, and workflow automation. It covers Twilio Messaging, MessageBird, Vonage Messaging, Sinch Messaging, Plivo, Infobip, Bandwidth Messaging, Sinch Engage, TextMagic, and EZ Texting. The guide maps concrete capabilities to real buying decisions across engineering-led automation, enterprise campaign operations, and compliance-first bulk texting.
What Is Group Text Messaging Software?
Group Text Messaging Software sends SMS and MMS to multiple recipients in organized batches, campaigns, or automated workflows. It solves common problems like reliable delivery monitoring, opt-out and compliance handling, and coordinated follow-ups when recipients reply. Many teams use these tools to run alerts, customer notifications, and outbound cohort messaging without manually texting contact lists. Twilio Messaging and MessageBird represent API-first group messaging platforms, while TextMagic and EZ Texting focus more on operational list management and reply handling for group outreach.
Key Features to Look For
The right feature set determines whether group texting becomes an auditable campaign system or a brittle broadcast workflow.
Message delivery status webhooks and callbacks
Delivery status events let teams confirm which recipients received each message and trigger retries when delivery fails. Twilio Messaging provides message status callbacks and webhook-driven retries, and Plivo pairs delivery status callbacks with programmable SMS campaign automation.
Inbound reply handling for two-way group conversations
Two-way handling supports responsive workflows when recipients reply to group texts. Twilio Messaging includes inbound reply handling for two-way group conversations, and TextMagic offers two-way SMS capability with real interaction support for groups.
Segmentation, templating, and campaign-style delivery controls
Segmentation and templates reduce manual errors and support consistent messaging across cohorts. Infobip supports broadcast and segmentation workflows with templates and campaign management, and Sinch Engage provides segmented group SMS delivery with template and list-driven messaging.
Programmable API workflows and orchestration
API-first orchestration enables group sends triggered by events in applications and systems. Vonage Messaging supports programmable messaging APIs for group-scale delivery with delivery status events, and Sinch Messaging delivers group messaging value through programmable workflows integrated into existing apps.
Unified messaging across channels and omnichannel routing building blocks
Omnichannel building blocks help teams expand beyond SMS-only group outreach into broader engagement flows. MessageBird brings omnichannel engagement building blocks with SMS and WhatsApp messaging features, and Vonage Messaging supports omnichannel messaging patterns alongside other communications channels.
Compliance and opt-out management in group workflows
Opt-out controls reduce the operational risk of continuing messages to recipients who request to stop. TextMagic includes compliance-focused opt-out management integrated with group messaging workflows, and EZ Texting supports keyword opt-in and opt-out style lead routing patterns to manage responder handling.
How to Choose the Right Group Text Messaging Software
Selection should start with whether group messaging must be orchestrated by code, managed through an enterprise campaign workflow, or run as operational list-based broadcasts.
Match the workflow model to the team’s skill set
If group texting is triggered by application events and routing logic, prioritize API-first platforms such as Twilio Messaging, Vonage Messaging, MessageBird, Sinch Messaging, Plivo, and Bandwidth Messaging. Twilio Messaging and Vonage Messaging support programmable workflows and delivery status events that fit engineering-led automation instead of a turnkey UI-centric approach.
Require per-recipient delivery visibility before scaling group sends
For automated follow-ups and operational confidence, select tools that deliver per-recipient delivery status. Twilio Messaging uses message status callbacks for real-time delivery tracking and webhook-driven retries, while Infobip provides a unified messaging API with per-recipient delivery status for broadcast and segmented campaigns.
Pick the right approach to segmentation and campaign control
If campaigns rely on cohort targeting, templates, and scheduling, choose platforms built for segmentation workflows. Infobip emphasizes broadcast and segmentation workflows with campaign-style delivery and reporting, and Sinch Engage focuses on segmented delivery at high volume with delivery and campaign reporting.
Validate two-way behavior for recipients who reply
For interactive group texting, confirm that inbound replies are captured and routed back into the messaging workflow. Twilio Messaging provides inbound reply handling for two-way group conversations, and TextMagic supports two-way SMS capability plus response reporting for follow-up actions.
Confirm compliance and opt-out routing needs are covered
If compliance controls are a first-order requirement, choose tools that integrate opt-out handling into group messaging workflows. TextMagic includes compliance-focused opt-out management, and EZ Texting supports keyword opt-in that routes responders into messaging workflows so lead capture can be operationalized.
Who Needs Group Text Messaging Software?
Group Text Messaging Software fits organizations that need reliable outbound messaging to cohorts plus operational handling for replies, delivery events, and compliance.
Engineering-led teams automating alerts and scheduled cohort notifications
Twilio Messaging is a strong match because it provides scalable SMS sending via programmable Messaging APIs and supports message status callbacks for real-time delivery tracking. Vonage Messaging also fits engineering-led automation because it offers programmable Messaging APIs with group-scale delivery status events.
Teams running API-driven group SMS campaigns with delivery reporting and templates
MessageBird supports API and webhook support for event-driven group messaging workflows with delivery status visibility for large sends. Plivo supports delivery status callbacks and message templates for standardizing bulk outreach at scale.
Enterprises that must manage segmented group outreach with observability and routing options
Infobip targets enterprise needs with a unified messaging API, segmentation and scheduling workflows, and detailed delivery and status reporting per recipient. Sinch Engage supports mid-market to enterprise segmented SMS outreach with delivery and campaign reporting built for high-volume operations.
Teams that need compliance-first group texting with opt-out controls and basic list management
TextMagic aligns with compliance-focused group messaging because it integrates opt-out management into group workflows and supports two-way SMS for group interactions. EZ Texting is a good fit for teams that prioritize keyword opt-in and scheduling for operational updates with reply tracking and delivery reporting.
Common Mistakes to Avoid
The most frequent buying failures come from choosing tools that lack the specific operational controls needed for reliable group outreach.
Assuming group texting will be turnkey without engineering work
API-first solutions like Twilio Messaging, Vonage Messaging, Sinch Messaging, and Plivo require developer-side batching, routing, and workflow orchestration for scalable group sending. Tools like EZ Texting and TextMagic are more aligned with operations where list workflows and reply handling matter more than custom application routing.
Scaling group sends without per-recipient delivery visibility
Broad broadcasts without delivery status callbacks make it difficult to trigger retries or verify outcomes across all recipients. Twilio Messaging uses message status callbacks for real-time tracking and webhook-driven retries, and Infobip provides per-recipient delivery status for both broadcast and segmented campaigns.
Choosing segmentation features that do not match real cohort workflows
Group segmentation that depends on external contact management patterns can slow down operations when cohorts change often. Infobip and Sinch Engage provide segmentation and campaign-style controls that fit evolving customer and cohort messaging, while simpler group blasts in EZ Texting and TextMagic can be better for straightforward list-based outreach.
Ignoring two-way reply handling requirements for interactive campaigns
Group messaging breaks down when replies cannot be captured and acted on for follow-up. Twilio Messaging supports inbound reply handling for two-way group conversations, and TextMagic includes two-way SMS capability with response reporting to support operational follow-up.
How We Selected and Ranked These Tools
we evaluated every tool on three sub-dimensions with features weighted at 0.4, ease of use weighted at 0.3, and value weighted at 0.3. The overall rating equals 0.40 × features + 0.30 × ease of use + 0.30 × value. Twilio Messaging separated itself from lower-ranked tools on the features dimension by delivering message status callbacks for real-time delivery tracking and webhook-driven retries, which directly supports operational reliability for group SMS campaigns. Tools like EZ Texting and TextMagic scored lower overall because their group automation and workflow depth is more limited compared with programmable delivery orchestration platforms.
Frequently Asked Questions About Group Text Messaging Software
Which group text messaging tools are best for developers building API-driven workflows rather than using contact lists inside an app?
Twilio Messaging, MessageBird, and Vonage Messaging fit developer-led automation because each exposes programmable SMS APIs for orchestrating outbound group sends. Sinch Messaging and Plivo also support message templates and delivery-event callbacks, which helps teams build end-to-end group alert workflows tied to application logic.
How do real-time delivery tracking and delivery receipts work for group texts across these platforms?
Twilio Messaging provides message status call callbacks via webhooks so group sends can trigger retries or alerts based on delivery state. MessageBird and Sinch Messaging also deliver status events through webhooks, while Plivo delivers delivery status callbacks at the message level for high-volume campaigns.
Which option is strongest for handling inbound replies to a group text campaign and routing those responses into workflows?
Twilio Messaging supports inbound messaging so replies from group recipients can flow back into the application for processing. EZ Texting goes further for outreach workflows by using keyword-based opt-in so responders can be routed into follow-up messaging flows tied to scheduling and segmentation.
What tools support large recipient lists and high-volume broadcast or segmented messaging without manual list management?
Infobip supports broadcast and segmentation workflows with a unified communications API and per-recipient delivery reporting, which suits large-scale operational sends. Bandwidth Messaging and Plivo also target high-volume group texting with API-based automation and message-level delivery tracking.
Which platform best fits teams that need consent controls and opt-out handling for compliance-oriented SMS outreach?
TextMagic is built for compliance-friendly workflows with opt-out management integrated into group messaging operations. Sinch Engage focuses on consented communications at scale with segmentation, templating, and delivery tracking designed for enterprise outreach management.
Which solution works best when group messaging must integrate with existing systems like CRM, support queues, or event data?
MessageBird supports event-triggered outbound sends that route messages to contact groups, which aligns with app-driven segmentation. Vonage Messaging and Sinch Messaging support API-first deployments that fit messaging into broader enterprise communication stacks, while Infobip ties group delivery reporting to customer-data driven campaigns.
What differentiates Twilio Messaging from MessageBird for group text campaign orchestration?
Twilio Messaging emphasizes message orchestration patterns using batching and delivery status webhooks, which suits teams that implement campaign logic in application code. MessageBird emphasizes omnichannel engagement with webhooks for delivery status events and event-driven routing for group sends across SMS and voice-capable workflows.
How should teams handle templating for group texts to reduce message errors across segments?
Vonage Messaging and Plivo support templating and message management workflows for scalable group delivery without manual copy-paste. Sinch Messaging also provides templates tied to programmable workflows so group campaigns can enforce consistent content while varying fields per recipient or segment.
Which tool is better for scheduled messaging and keyword-driven engagement rather than purely API orchestration?
EZ Texting supports scheduling, short links, and keyword-based opt-in so outreach can run on a calendar and automatically route responders into workflows. Twilio Messaging and Plivo can also automate group sends via APIs, but EZ Texting is more centered on marketing-style operational controls for scheduled group outreach.
Tools reviewed
Referenced in the comparison table and product reviews above.
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