GITNUXSOFTWARE ADVICE
Marketing AdvertisingTop 10 Best Engagement Marketing Software of 2026
Top 10 engagement marketing software ranked for email, automation, and personalization, comparing HubSpot, Salesforce, Adobe, and tools like Braze.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Braze is the best fit when consumer brands need coordinated lifecycle messaging across mobile, web, email, and SMS, whereas Intercom works better if you want real-time in-app messaging and automation tied directly to product events.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Braze
Canvas Action Paths combine branching, delays, experiments, audience checks, and re-entry controls inside one visual workflow.
Built for fits when consumer brands need coordinated lifecycle messaging across mobile, web, email, and SMS..
Iterable
Editor pickIterable Catalog feeds let templates and workflows render changing product attributes without hardcoding item data into each campaign.
Built for fits when lifecycle teams need cross-channel automation tied to detailed behavioral and product data..
MoEngage
Editor pickIntelligent Path Optimizer automatically compares journey branches and routes users toward the branch producing the selected conversion event.
Built for fits when mobile and digital teams need event-based personalization across several messaging channels..
Related reading
Comparison Table
Engagement marketing software orchestrates lifecycle messaging across channels using event-driven data models, automation workflows, and governed personalization that connects to CRMs and CDPs. This ranked list helps analysts and operators compare throughput, schema fit, API extensibility, and deployment controls like RBAC and audit logs to choose a platform that matches their data and automation requirements.
Braze
enterpriseCustomer engagement platform for cross-channel messaging and lifecycle marketing.
Canvas Action Paths combine branching, delays, experiments, audience checks, and re-entry controls inside one visual workflow.
Braze stores custom attributes, purchase events, subscription states, and catalog objects on user profiles. Behavioral segmentation can combine these fields with event recency, frequency, and geography before activation. Currents exports delivery, interaction, and conversion events to warehouses, giving data teams a separate analysis path.
Canvas supports multi-step programs for onboarding, retention, renewal, and transactional follow-up. Teams can branch users based on events, attributes, conversions, or time windows. A mobile subscription app can use those controls to coordinate trial reminders, usage prompts, and renewal messages.
- +Canvas Action Paths support branching, delays, experiments, and re-entry rules.
- +Currents streams engagement events to warehouses and analytics systems.
- +Liquid and Connected Content personalize messages with profile and external data.
- +Native SDKs cover push, in-app messages, content cards, and permission prompts.
- –Canvas governance becomes difficult across many teams without naming conventions and ownership.
- –Person-level profiles make account-level B2B orchestration less natural.
- –Advanced reporting often requires Currents data modeling outside Braze.
- –Complex conditional content requires familiarity with Liquid syntax.
Mobile subscription teams
Trial conversion sequences
Higher trial-to-paid conversion
Ecommerce lifecycle teams
Cart and post-purchase follow-up
More repeat purchases
Show 1 more scenario
Data engineering teams
Warehouse event activation
Centralized engagement data
Currents exports delivery and engagement events for warehouse analysis, attribution models, and downstream audience workflows.
Best for: Fits when consumer brands need coordinated lifecycle messaging across mobile, web, email, and SMS.
More related reading
Iterable
enterpriseAI-powered cross-channel customer engagement and lifecycle marketing platform.
Iterable Catalog feeds let templates and workflows render changing product attributes without hardcoding item data into each campaign.
Iterable Studio lets teams branch workflows by profile fields, events, and purchase history, then apply delays, experiments, frequency controls, and channel fallbacks. Handlebars templates and Catalog feeds can insert product attributes, prices, images, and links into message variants. APIs and webhooks connect application actions with campaign entry and message delivery.
Implementation requires a defined event schema and disciplined identity management across anonymous and known profiles. Reporting supports campaign analysis, but custom attribution work may require exported data and external analytics. Ecommerce teams can use Catalog and API-triggered workflows for browse abandonment, replenishment, and post-purchase messaging.
- +Catalog feeds populate product names, prices, images, and links dynamically.
- +Studio branches workflows using events, profile fields, delays, and channel conditions.
- +REST APIs, webhooks, SDKs, and data feeds support application-driven activation.
- +Frequency caps and contact policies govern message volume across channels.
- –Data modeling and identity rules require technical ownership before scale.
- –Advanced reporting can require exported data for custom attribution analysis.
- –Some channel capabilities depend on provider connections and deliverability configuration.
- –Workflow complexity becomes harder to audit as branches and experiments multiply.
Ecommerce lifecycle teams
Browse and replenishment campaigns
More relevant product messaging
Mobile product teams
Cross-channel activation flows
Consistent customer communication
Show 1 more scenario
Growth marketing teams
Lifecycle experiment programs
Measured campaign improvement
Studio supports branch testing across audiences, timing rules, content variants, and delivery channels.
Best for: Fits when lifecycle teams need cross-channel automation tied to detailed behavioral and product data.
MoEngage
enterpriseInsight-led customer engagement platform for push, email, and in-app messaging.
Intelligent Path Optimizer automatically compares journey branches and routes users toward the branch producing the selected conversion event.
MoEngage stores custom events, user attributes, and device information for audience rules and campaign triggers. SDKs, developer APIs, webhooks, and data integrations connect product activity with marketing workflows. Flows supports branching logic, delays, conversion goals, frequency controls, and channel fallbacks.
The Intelligent Path Optimizer tests alternative branches and directs users toward the branch producing the selected conversion event. MoEngage fits mobile apps and digital services that capture frequent behavioral signals across several channels. Teams with fragmented identity data may need substantial schema design, consent configuration, and integration maintenance.
- +Custom events and user attributes support granular audience rules.
- +Flows supports branching logic, delays, goals, and channel fallbacks.
- +SDKs and developer APIs support app, website, and server-side instrumentation.
- +AI Sherpa provides send-time, affinity, and recommendation assistance.
- –Advanced implementation depends on consistent event schemas and identity resolution.
- –Some channels require separate provider connections and deliverability configuration.
- –Reporting depth varies by channel and attribution design.
- –MoEngage does not replace a CRM for pipeline management or sales forecasting.
Mobile growth teams
Abandoned cart reminders
Higher cart recovery rates
Subscription businesses
Renewal lifecycle messaging
More timely renewals
Show 2 more scenarios
Product teams
Feature adoption campaigns
Higher feature adoption
Event rules identify inactive users and deliver contextual in-app education.
Media applications
Content recommendation messaging
More repeat sessions
User interests and activity signals drive personalized content messages across owned channels.
Best for: Fits when mobile and digital teams need event-based personalization across several messaging channels.
HubSpot Marketing Hub
enterpriseInbound marketing and customer engagement suite within HubSpot CRM platform.
Campaign and workflow analytics tie contact engagement outcomes back to CRM records with traceable automation context.
HubSpot Marketing Hub combines marketing automation with a CRM-first contact model that stays consistent across email, forms, ads, and sales handoffs. Journey orchestration is built around visual workflow steps that can react to CRM and website events, then route contacts into lifecycle plays for lead nurturing and conversion follow-up.
Email personalization uses dynamic fields sourced from CRM properties, with campaign analytics tied back to contact and campaign records. Admin controls center on permissions, data syncing rules, and operational reporting for what actions ran and when across marketing assets.
- +CRM-synced audience building keeps lifecycle targeting consistent across channels
- +Visual workflow triggers can mix form, email, and CRM events in one automation
- +Strong email personalization via CRM properties and dynamic content
- +Detailed campaign reporting connects engagement outcomes to marketing objects
- –Event-triggered campaign complexity can increase workflow maintenance for large teams
- –Advanced routing often depends on disciplined property definitions
- –Granular throttling and message throttling controls can feel limited versus higher-end orchestration tools
- –API-driven custom behaviors require careful mapping between objects and properties
Best for: Fits when CRM-driven teams need visual workflow automation for lifecycle nurturing and attribution reporting.
Intercom
SMBConversational customer engagement platform combining messaging, automation, and support.
Intercom Conversations combines customer messaging with automated routing so support threads can trigger engagement follow-ups.
Intercom runs engagement and support workflows through in-app and web messaging, plus live chat and automated responses. Behavioral segmentation and event-triggered campaigns can route messages based on product activity and user attributes.
A documented REST API and webhooks support audience sync, external orchestration, and event ingestion. Admin controls focus on workspace configuration and team permissions for message operations and integrations.
- +In-app and web messaging covers support conversations and marketing outreach
- +Event-triggered messaging can react to product usage signals
- +REST API plus webhooks enable bi-directional integration and event routing
- +RBAC controls limit who can manage messaging configuration and data access
- –Journey orchestration is less flexible than canvas-style workflow builders
- –Advanced attribution reporting depends heavily on external analytics setups
- –High-volume personalization needs careful event design to avoid noisy triggers
- –Complex governance and naming conventions require consistent team discipline
Best for: Fits when teams need real-time in-app messaging and automation tied to product events.
Klaviyo
SMBEmail and SMS engagement platform built for ecommerce brands.
Real-time event-triggered journey logic that keeps audience and branching conditions synchronized to incoming events.
Klaviyo fits teams that run lifecycle marketing off behavioral events and want tight control over audience activation across email and SMS. It centers on event-triggered campaigns, visual journey orchestration, and behavioral segmentation that updates as new profile activity arrives.
The system connects to commerce and CRM-style sources through integrations and an API surface that supports custom event ingestion and automation hooks. Governance stays practical for mid-market teams with role-based access controls and activity visibility for key account actions.
- +Event-triggered journeys update audience membership from new behavioral events
- +Strong segmentation filters built around profile properties and event history
- +Detailed message throttling and frequency controls reduce over-messaging
- +Webhooks and REST API support custom automation and external triggers
- –Complex journeys take time to test and troubleshoot at scale
- –Multi-channel orchestration needs separate configuration per channel
Best for: Fits when lifecycle teams need event-driven journeys and segmentation that stays aligned with real-time behavior.
ActiveCampaign
SMBCustomer experience automation covering email, SMS, and engagement workflows.
Built-in automation canvas supports conditional branching on contact activity and CRM field updates with REST API and webhooks.
ActiveCampaign combines email, SMS, and automation inside a single visual workflow builder with event-triggered execution. It is especially strong for lifecycle-driven journeys that branch on behavior and CRM changes through its automation engine and REST API.
Account governance is supported through team roles and permissions for campaign access and contact management actions. Practical personalization comes from dynamic fields, segmentation, and integration-driven audience updates that feed journey logic.
- +Visual workflow builder supports branching and event-triggered journeys end to end
- +REST API and webhooks enable bidirectional automation with external systems
- +Lead and lifecycle features support scoring logic tied to engagement signals
- +Dynamic content fields personalize email and SMS messages from data updates
- –Advanced journeys require careful suppression and exit-condition design
- –Complex reporting needs workflow tagging and disciplined campaign naming
- –Omnichannel execution depends on correct provider configuration for SMS and email delivery
- –Higher automation complexity can slow change reviews without a documented governance process
Best for: Fits when lifecycle marketing teams need visual, branching automation integrated with CRM and external events.
Customer.io
SMBEvent-driven messaging automation for email, SMS, and push engagement.
User-level behavioral journeys driven by event ingestion and REST API workflows, including custom payload mapping per trigger.
Customer.io is an engagement marketing system focused on event-triggered messaging and lifecycle automation tied to per-user behavior. Journeys are built around behavioral segments, timed delivery, and message templates that connect to multiple channels like email and SMS.
Its extensibility is driven by a REST API and event ingestion patterns that support bidirectional synchronization with external systems. Operationally, teams can manage audiences and triggers with configuration controls that reduce reliance on custom app logic.
- +REST API and event ingestion support custom automation and data routing
- +Behavior-driven journeys with user-level state enable precise targeting
- +Multi-channel messaging works from the same trigger logic
- +Segment building supports recurring audience activation without extra tooling
- –Complex journeys can become hard to govern without strong naming conventions
- –Advanced personalization depends on maintaining accurate user attributes
- –Some omnichannel execution requires careful integration for each channel
- –A/B testing depth is limited compared with full-funnel optimization suites
Best for: Fits when teams need event-triggered lifecycle automation with an API-first integration model across channels.
WebEngage
enterpriseFull-stack customer engagement and retention automation platform.
Behavior-triggered journey decisions can re-check audience eligibility at runtime, reducing stale segment execution.
WebEngage runs event-triggered and lifecycle campaigns across email, SMS, push, and in-app messaging based on user behavior. Journey orchestration supports audience qualification, step-level decisioning, and frequency controls to reduce message overexposure.
The platform integrates with analytics and CRM-style systems and connects to external services through webhooks and an API for automation. Governance is handled through role-based access and activity tracking for marketing operations teams that need auditability.
- +Event-triggered journeys with step-level branching and real-time audience re-evaluation
- +Omnichannel execution across email, SMS, push, and in-app with unified orchestration
- +Webhook and REST API support for automation beyond built-in connectors
- +RBAC with activity visibility for marketing admins and campaign operators
- –Complex journeys need stronger configuration discipline to keep orchestration readable
- –Deep CRM synchronization can require extra integration setup for clean field mapping
- –Advanced testing workflows add operational overhead for high-iteration teams
- –Debugging personalization logic often depends on event instrumentation quality
Best for: Fits when teams need multi-channel event journeys with external automation via API and webhooks.
CleverTap
enterpriseCustomer retention and engagement platform with analytics and messaging.
Built-in cohort and user profile targeting tied to real-time event ingestion for responsive, behavior-based journeys.
CleverTap is an engagement marketing system built around event-driven user targeting and real-time message delivery across mobile and web. It supports behavioral segmentation, lifecycle campaigns, and omnichannel orchestration using triggers from tracked events and profile changes.
Automation includes multi-step journeys for lifecycle marketing use cases like onboarding, reactivation, and retention. Admin and integration surfaces include REST API access and webhook-based extensibility for audience activation and workflow integration.
- +Event-triggered campaign logic works directly from app and web behavioral events
- +Journey automation supports multi-step lifecycle flows with conditional paths
- +REST API and webhooks cover audience activation and external workflow handoffs
- +Unifies mobile and web engagement in a single campaign execution system
- –Journey building can require careful event modeling to avoid noisy triggers
- –Omnichannel execution depth depends on which message channels are enabled
- –Complex personalization often needs additional engineering for data plumbing
- –Large teams need governance routines to keep events and segments consistent
Best for: Fits when product teams need event-triggered lifecycle marketing with API integration for activation and workflows.
Conclusion
After evaluating 10 marketing advertising, Braze stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right engagement marketing software
Engagement marketing software connects customer behavior signals to lifecycle messaging across email, SMS, push, web, and in-app channels. This buyer’s guide covers Braze, Iterable, MoEngage, HubSpot Marketing Hub, Intercom, Klaviyo, ActiveCampaign, Customer.io, WebEngage, and CleverTap.
Coverage focuses on integration depth, automation surface, and governance controls for teams running event-triggered campaigns and journey orchestration. Braze and Iterable are compared on how Canvas workflows and catalog feeds handle branching logic and dynamic product content, while HubSpot, Salesforce-adjacent teams, and Adobe-style enterprise orchestration patterns appear through their CRM-connected workflow analytics and routing behaviors.
Engagement marketing software for event-triggered journeys, cross-channel automation, and real-time personalization
Engagement marketing software turns behavioral events and profile data into automated campaigns that run across multiple channels with branching decisions, delays, and re-entry rules. Braze is built around Canvas workflows that combine action-path branching and experiments inside one visual orchestration layer, and it streams engagement events through Currents into warehouses and analytics systems.
Iterable focuses on lifecycle automation where Catalog feeds populate changing product attributes so workflows can render item-level details without hardcoding data in each campaign. MoEngage uses Intelligent Path Optimizer to compare journey branches and route users toward the branch tied to the selected conversion event, so personalization decisions follow the event-driven goal outcome.
Engagement orchestration capabilities to compare across journeys and channels
Engagement marketing software becomes operational when journey logic can react to real events, not just scheduled sends. Tools like Braze and Klaviyo build event-triggered flows with branching and updated audience membership so message eligibility matches current behavior.
Cross-channel delivery also needs workflow context so analytics can connect outcomes back to the records teams use daily. HubSpot Marketing Hub ties workflow and campaign results to CRM objects with traceable automation context, while Braze streams engagement events through Currents to warehouses and analytics systems.
Canvas-style workflow branching with governance controls
Braze uses Canvas Action Paths with branching, delays, experiments, audience checks, and re-entry controls inside one visual workflow. ActiveCampaign also provides a visual automation canvas with conditional branching on contact activity and CRM field updates.
Dynamic product content via data-driven feeds
Iterable Catalog feeds render templates from changing product attributes such as names, prices, images, and links without hardcoding item data into every campaign. MoEngage supports granular audience rules tied to custom events and user attributes so personalization stays tied to behavior inputs.
Optimization for event-driven path selection
MoEngage Intelligent Path Optimizer compares journey branches and routes users toward the branch tied to the selected conversion event. CleverTap builds cohort and user profile targeting from real-time event ingestion for responsive, behavior-based journeys.
API and automation surface for bidirectional integrations
ActiveCampaign includes REST API and webhooks to connect external systems and keep automation in sync. Customer.io also relies on REST API workflows with custom payload mapping per trigger to route user-level journeys across channels.
Event eligibility re-checking during step execution
WebEngage re-checks audience eligibility at runtime during behavior-triggered journey decisions to reduce stale segment execution. Klaviyo keeps branching conditions synchronized to incoming real-time events so audience membership reflects new behavior.
In-app engagement tied to conversation workflows
Intercom Conversations combines customer messaging with automated routing so support threads can trigger engagement follow-ups. Braze complements lifecycle messaging with mobile and web orchestration across multiple channels using Canvas workflows.
Select engagement marketing software by workflow model, data inputs, and integration control
The right tool depends on how teams want journey logic represented and controlled. Braze and ActiveCampaign treat journey execution as a visual canvas with branching and orchestration rules that teams can manage as one workflow.
The second axis is how event inputs map into audience eligibility and payload content. Iterable and Customer.io emphasize event and item data rendered through feeds or custom payload mapping, while WebEngage adds runtime re-evaluation so eligibility changes mid-journey affect the next steps.
Choose a workflow philosophy: visual canvas versus event-driven execution engines
Braze concentrates most orchestration inside Canvas Action Paths that combine branching, delays, experiments, audience checks, and re-entry controls in a single workflow view. Customer.io and Klaviyo focus more on event-triggered logic driven by incoming events and user-level state, which can reduce the need to pre-structure complex routing inside a visual canvas.
Validate whether dynamic content comes from feeds or from per-trigger payload mapping
Iterable Catalog feeds generate campaign item attributes dynamically so workflow templates do not need hardcoded item data. Customer.io maps custom payloads per trigger via REST API workflows so the event payload can shape message content and routing.
Test path selection needs against built-in optimization behavior
MoEngage Intelligent Path Optimizer actively compares branches and routes users toward the branch tied to the selected conversion event. Braze can run experiments inside Canvas workflows, while CleverTap uses real-time cohort and user profile targeting to keep journeys responsive to event patterns.
Check integration requirements for bidirectional automation and event streaming
ActiveCampaign provides REST API and webhooks so external systems can both trigger and react to automation. Braze streams engagement events through Currents to warehouses and analytics systems, while Iterable focuses on catalog feed freshness for item-level personalization.
Confirm how eligibility is handled when audience conditions change mid-journey
WebEngage re-checks audience eligibility at runtime during step decisions so changes to eligibility can alter what happens next. Klaviyo updates audience membership from new behavioral events, which keeps branching conditions aligned to real-time behavior.
Assess reporting traceability against the operational system of record
HubSpot Marketing Hub ties campaign and workflow analytics back to CRM records with traceable automation context, which suits teams that operationalize lifecycle targeting in CRM properties. Braze connects engagement events into downstream analytics via Currents, while Intercom attribution can depend on external analytics setups for deeper reporting.
Who should buy engagement marketing software based on channel, data, and orchestration needs
Engagement marketing software fits teams that run lifecycle campaigns off behavior signals and need orchestration logic that spans multiple channels. Braze and MoEngage fit consumer and mobile-first orgs that need coordinated event-based messaging and optimization across channels.
Teams also differ in where lifecycle targeting is governed. HubSpot Marketing Hub fits CRM-centric teams that want workflow automation and analytics tied to CRM records, while Iterable and Customer.io fit data teams that want catalog-driven personalization or API-first event routing.
Consumer brands orchestrating lifecycle messaging across mobile, web, email, and SMS
Braze Canvas Action Paths support branching, delays, experiments, audience checks, and re-entry rules across multiple channels for coordinated lifecycle execution.
Lifecycle teams that need dynamic product attributes without hardcoding item details into campaigns
Iterable Catalog feeds populate product names, prices, images, and links dynamically so workflows can render changing attributes from the catalog.
Mobile and digital teams optimizing journeys toward a conversion event
MoEngage Intelligent Path Optimizer compares journey branches and routes users toward the branch tied to the selected conversion event.
CRM-driven teams that require attribution reporting connected to CRM records
HubSpot Marketing Hub links contact engagement outcomes to CRM records with traceable automation context across visual workflow triggers.
Product-led teams building event-driven journeys with an API-first integration model
Customer.io offers REST API and event ingestion with user-level behavioral journeys and custom payload mapping per trigger.
Common engagement marketing software pitfalls during rollout and scale
Most rollout failures come from workflow complexity without naming and ownership, or from event schema drift that breaks segmentation logic. Braze and MoEngage both depend on consistent event definitions, and Iterable requires technical ownership for data modeling and identity rules.
Teams also often underestimate how reporting requirements change once multiple channels and multiple teams build journeys. Workflow analytics can become harder to interpret when event-triggered campaigns grow, and custom attribution work can require exports or external analytics setups.
Building many branches and re-entry rules without governance conventions for ownership
Braze Canvas governance becomes difficult across many teams without naming conventions and ownership, so shared workflow standards reduce maintenance overhead.
Launching advanced event-triggered personalization before event schemas and identity resolution are stable
MoEngage implementation depends on consistent event schemas and identity resolution, so stabilize event naming and user identity mapping before scaling flows.
Assuming dynamic item personalization works without technical data modeling
Iterable data modeling and identity rules require technical ownership before scale, so plan for catalog and identity governance before expanding catalog-driven workflows.
Skipping suppression and exit-condition design for complex branching journeys
ActiveCampaign advanced journeys require careful suppression and exit-condition design, so define exit rules early to prevent repeated or conflicting sends.
Overlooking eligibility changes mid-journey and relying on stale segments
WebEngage re-checks eligibility at runtime, while other tools may not reevaluate the same way, so confirm how eligibility behaves when profile conditions update during step execution.
How We Selected and Ranked These Tools
We evaluated Braze, Iterable, MoEngage, HubSpot Marketing Hub, Intercom, Klaviyo, ActiveCampaign, Customer.io, WebEngage, and CleverTap using features as 40% of the score, ease and value as 30% each. Features emphasized workflow branching depth, event-triggered journey behavior, and automation controls visible in Canvas-style builders and optimization logic.
Ease focused on how directly teams can configure cross-channel journeys with their existing workflow inputs and channel requirements. Value reflected operational impact from integration and orchestration controls, with Braze earning top rank for Canvas Action Paths that combine branching, delays, experiments, audience checks, and re-entry rules in one visual layer plus Currents streaming that moves engagement events into warehouses and analytics systems.
Frequently Asked Questions About engagement marketing software
How do Braze and Iterable handle event-triggered journeys from shared customer profiles?
When does MoEngage’s Intelligent Path Optimizer decide between journey branches?
Which systems are API-first for bidirectional event ingestion and payload mapping?
What breaks if event instrumentation is inconsistent in MoEngage?
How do HubSpot Marketing Hub and Salesforce-style CRM models differ in workflow control?
How do Intercom and CleverTap compare for in-app messaging triggered by product activity?
What data migration tasks matter when moving audience logic into Klaviyo versus WebEngage?
How do ActiveCampaign and Braze handle frequency controls and message throttling mechanics?
Which products provide runtime re-checks of audience eligibility during a journey step?
How do RBAC and audit visibility differ across Intercom and WebEngage?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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