Quick Overview
- 1#1: Stripo - Drag-and-drop email builder offering 1300+ responsive templates and exports to 70+ ESPs.
- 2#2: BEE Free - Visual drag-and-drop editor for creating mobile-responsive HTML emails with free and pro plans.
- 3#3: Mailmodo - Interactive email builder supporting AMP emails, forms, and carousels for higher engagement.
- 4#4: Klaviyo - Advanced drag-and-drop email builder optimized for e-commerce with dynamic content blocks.
- 5#5: ActiveCampaign - Customizable email template builder integrated with automation and personalization features.
- 6#6: Mailchimp - Intuitive drag-and-drop email designer with pre-built templates for beginners and pros.
- 7#7: Brevo - User-friendly email builder with automation workflows and transactional email support.
- 8#8: HubSpot - Free drag-and-drop email editor integrated with CRM for personalized marketing campaigns.
- 9#9: Moosend - Visual email builder with automation, A/B testing, and e-commerce integrations.
- 10#10: Omnisend - E-commerce-focused email builder with omnichannel support for emails and SMS.
These tools were selected and ranked by balancing features, ease of use, template quality, and value, ensuring they cater to diverse audiences, from beginners to e-commerce experts, and deliver measurable results.
Comparison Table
Email building software plays a vital role in creating effective campaigns, and this comparison table features top tools like Stripo, BEE Free, Mailmodo, Klaviyo, ActiveCampaign, and more. It helps readers understand key features, ease of use, and target audience suitability to identify their ideal platform.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Stripo Drag-and-drop email builder offering 1300+ responsive templates and exports to 70+ ESPs. | specialized | 9.6/10 | 9.8/10 | 9.5/10 | 9.3/10 |
| 2 | BEE Free Visual drag-and-drop editor for creating mobile-responsive HTML emails with free and pro plans. | specialized | 9.2/10 | 8.5/10 | 9.8/10 | 9.7/10 |
| 3 | Mailmodo Interactive email builder supporting AMP emails, forms, and carousels for higher engagement. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 4 | Klaviyo Advanced drag-and-drop email builder optimized for e-commerce with dynamic content blocks. | enterprise | 8.7/10 | 9.3/10 | 7.9/10 | 8.2/10 |
| 5 | ActiveCampaign Customizable email template builder integrated with automation and personalization features. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.3/10 |
| 6 | Mailchimp Intuitive drag-and-drop email designer with pre-built templates for beginners and pros. | specialized | 8.7/10 | 8.8/10 | 9.2/10 | 8.0/10 |
| 7 | Brevo User-friendly email builder with automation workflows and transactional email support. | specialized | 8.2/10 | 8.0/10 | 8.5/10 | 8.7/10 |
| 8 | HubSpot Free drag-and-drop email editor integrated with CRM for personalized marketing campaigns. | enterprise | 8.4/10 | 9.2/10 | 8.5/10 | 7.6/10 |
| 9 | Moosend Visual email builder with automation, A/B testing, and e-commerce integrations. | specialized | 8.3/10 | 8.5/10 | 9.0/10 | 9.2/10 |
| 10 | Omnisend E-commerce-focused email builder with omnichannel support for emails and SMS. | specialized | 8.3/10 | 8.7/10 | 9.0/10 | 8.0/10 |
Drag-and-drop email builder offering 1300+ responsive templates and exports to 70+ ESPs.
Visual drag-and-drop editor for creating mobile-responsive HTML emails with free and pro plans.
Interactive email builder supporting AMP emails, forms, and carousels for higher engagement.
Advanced drag-and-drop email builder optimized for e-commerce with dynamic content blocks.
Customizable email template builder integrated with automation and personalization features.
Intuitive drag-and-drop email designer with pre-built templates for beginners and pros.
User-friendly email builder with automation workflows and transactional email support.
Free drag-and-drop email editor integrated with CRM for personalized marketing campaigns.
Visual email builder with automation, A/B testing, and e-commerce integrations.
E-commerce-focused email builder with omnichannel support for emails and SMS.
Stripo
specializedDrag-and-drop email builder offering 1300+ responsive templates and exports to 70+ ESPs.
White-label Email Studio for agencies to brand and resell the builder to clients
Stripo is a leading drag-and-drop email builder that allows users to create fully responsive HTML email templates without coding expertise. It features over 1,300 pre-built templates, modular content blocks, and advanced tools like dynamic content, AMP support, and seamless integrations with 70+ ESPs such as Mailchimp, Klaviyo, and HubSpot. Designed for scalability, it supports collaboration, white-labeling for agencies, and exports to HTML or directly to email platforms, ensuring pixel-perfect rendering across all clients and devices.
Pros
- Vast library of 1,300+ responsive templates and modular blocks
- Seamless integrations with 70+ ESPs and export options
- Advanced features like AMP, dynamic content, and agency white-labeling
Cons
- Free plan includes watermarks and limited exports
- Complex custom designs may require some HTML editing
- Team pricing scales quickly for larger agencies
Best For
Marketing agencies, e-commerce teams, and enterprises needing scalable, professional email production at volume.
Pricing
Free plan available; Pro at $15/user/month (annual); Business at $21/user/month; Enterprise custom.
BEE Free
specializedVisual drag-and-drop editor for creating mobile-responsive HTML emails with free and pro plans.
Unlimited free drag-and-drop builds with fully responsive, mobile-optimized emails out of the box
BEE Free (beefree.io) is a user-friendly drag-and-drop email builder that enables anyone to create professional, responsive HTML emails without coding skills. It provides a vast library of customizable templates, content blocks, and modules for quick design. The free version supports exports to popular ESPs like Mailchimp and offers unlimited builds, making it accessible for beginners and small teams.
Pros
- Intuitive drag-and-drop interface with no learning curve
- Extensive library of responsive templates and blocks
- Completely free with unlimited email builds
Cons
- Free exports include BEE watermark (removable in Pro)
- Limited advanced customization like custom HTML/CSS
- Fewer integrations compared to enterprise tools
Best For
Small businesses, marketers, and beginners seeking a free, easy way to build professional emails quickly.
Pricing
Free forever plan; Pro starts at $25/user/month (billed annually) for watermark-free exports and advanced features.
Mailmodo
specializedInteractive email builder supporting AMP emails, forms, and carousels for higher engagement.
Interactive AMP emails enabling forms, polls, and dynamic content without leaving the inbox
Mailmodo is an innovative email marketing platform that specializes in building interactive emails using AMP (Accelerated Mobile Pages) technology, allowing elements like forms, polls, carousels, and calculators directly in the inbox. It features a no-code drag-and-drop builder with pre-built templates, automation workflows, and segmentation tools to enhance engagement. The platform supports A/B testing, detailed analytics, and integrations with popular CRMs and e-commerce tools.
Pros
- Pioneering interactive AMP emails for higher engagement without clicks
- Intuitive drag-and-drop editor with responsive templates
- Robust analytics and automation capabilities
Cons
- Limited ESP support for advanced AMP features
- Steeper learning curve for non-standard interactive elements
- Higher pricing for small teams with basic needs
Best For
Marketing teams and e-commerce brands seeking highly engaging, interactive email campaigns to boost conversions directly from the inbox.
Pricing
Free plan for up to 500 subscribers; paid plans start at $59/month (Growth) for 5k emails, up to Enterprise custom pricing.
Klaviyo
enterpriseAdvanced drag-and-drop email builder optimized for e-commerce with dynamic content blocks.
Real-time revenue attribution linking emails directly to sales
Klaviyo is a robust email marketing platform tailored for e-commerce, featuring a drag-and-drop builder for creating responsive, personalized emails with dynamic content. It excels in advanced segmentation, automation flows, and A/B testing, syncing seamlessly with platforms like Shopify for real-time data. The tool emphasizes revenue attribution, providing deep analytics to measure campaign impact on sales.
Pros
- Exceptional segmentation and personalization using first-party data
- Deep e-commerce integrations with revenue tracking
- Powerful automation flows and A/B testing tools
Cons
- Steep learning curve for non-experts
- Pricing scales quickly with contact list size
- Less ideal for non-e-commerce businesses
Best For
E-commerce brands seeking advanced, data-driven email marketing and automation.
Pricing
Free up to 250 contacts; paid plans from $20/month (500 contacts) scaling by volume, with add-ons for SMS.
ActiveCampaign
enterpriseCustomizable email template builder integrated with automation and personalization features.
Conditional content blocks that dynamically show/hide elements based on subscriber data
ActiveCampaign is a powerful email marketing platform that combines a visual drag-and-drop email builder with advanced automation, CRM, and messaging tools. Its email editor supports conditional content, dynamic blocks, and personalization to create highly targeted campaigns. Ideal for scaling businesses, it emphasizes customer journey automation over basic email sending.
Pros
- Sophisticated drag-and-drop editor with conditional and dynamic content
- Seamless integration of automation and CRM into email workflows
- Strong analytics, A/B testing, and personalization options
Cons
- Steeper learning curve for beginners due to advanced features
- Pricing scales quickly with contact list size
- Interface can feel cluttered for simple email-only users
Best For
Growing businesses and marketing teams needing integrated email automation and CRM for lead nurturing.
Pricing
Starts at $29/month (Starter plan for up to 500 contacts), with Plus ($49/mo) and Pro ($149/mo) tiers; scales by contact volume and features.
Mailchimp
specializedIntuitive drag-and-drop email designer with pre-built templates for beginners and pros.
AI Creative Assistant that auto-generates complete email designs and content from simple prompts
Mailchimp is a leading email marketing platform renowned for its drag-and-drop email builder, enabling users to create professional, responsive emails without coding. It offers a vast library of customizable templates, dynamic content blocks, and AI-powered tools like the Creative Assistant for generating designs and copy. Beyond building, it integrates audience segmentation, automation workflows, A/B testing, and analytics to optimize campaigns.
Pros
- Intuitive drag-and-drop editor accessible to beginners
- Extensive library of mobile-responsive templates
- AI-driven content generation and design suggestions
Cons
- Pricing scales steeply with audience size
- Advanced segmentation and automation locked in higher tiers
- Limited custom HTML/CSS flexibility in basic plans
Best For
Small to medium businesses and solo marketers seeking an user-friendly all-in-one tool for email design and campaign management.
Pricing
Free for up to 500 contacts/1,000 sends; Essentials from $13/mo (500 contacts), Standard from $20/mo, Premium from $350/mo, billed monthly and scaling by audience size.
Brevo
specializedUser-friendly email builder with automation workflows and transactional email support.
Seamless omnichannel campaigns combining email building with SMS, WhatsApp, and chat in a single workflow
Brevo (formerly Sendinblue) is a versatile email marketing platform with a robust drag-and-drop email builder that enables users to create responsive newsletters, transactional emails, and automated campaigns effortlessly. It offers a wide library of customizable templates, A/B testing, and real-time analytics to optimize performance. Integrated CRM and multi-channel support for SMS and chat make it a comprehensive solution for businesses scaling their outreach.
Pros
- Generous free plan with 300 emails per day
- Intuitive drag-and-drop editor with mobile previews
- Multi-channel integration including SMS and chat
Cons
- Limited advanced automation for complex workflows
- Deliverability can vary without proper setup
- Customer support slower on lower tiers
Best For
Small to medium businesses seeking an affordable, user-friendly email builder with multi-channel marketing capabilities.
Pricing
Free plan (300 emails/day); Starter at $25/month (20K emails); Business at $65/month (unlimited contacts, advanced features).
HubSpot
enterpriseFree drag-and-drop email editor integrated with CRM for personalized marketing campaigns.
CRM-driven dynamic personalization for tailored content at scale
HubSpot's email builder is part of its Marketing Hub, offering a drag-and-drop editor for creating responsive, mobile-optimized emails with pre-built templates and custom modules. It excels in personalization by pulling data from the integrated CRM, enabling dynamic content, A/B testing, and automation workflows. The tool provides detailed analytics on opens, clicks, and conversions, making it suitable for inbound marketing strategies.
Pros
- Seamless CRM integration for hyper-personalized emails
- Advanced A/B testing and automation capabilities
- Comprehensive analytics and reporting
Cons
- Higher pricing for full features compared to standalone tools
- Can feel overwhelming for simple email needs
- Limited email send volume on lower tiers
Best For
Mid-sized businesses seeking integrated CRM and email marketing with deep personalization.
Pricing
Free CRM with basic emails; Marketing Hub Starter at $20/month (2K emails), Professional at $890/month.
Moosend
specializedVisual email builder with automation, A/B testing, and e-commerce integrations.
Unlimited email sends across all plans, regardless of subscriber count
Moosend is a comprehensive email marketing platform featuring a drag-and-drop email builder that enables users to create responsive, professional campaigns without coding. It offers over 80 customizable templates, dynamic content blocks, and A/B testing to optimize performance. Beyond building, it includes automation workflows, segmentation, and analytics for full-funnel email marketing.
Pros
- Intuitive drag-and-drop builder with responsive templates
- Unlimited emails and sends on all plans
- Robust automation and segmentation tools
Cons
- Limited advanced analytics and reporting depth
- Fewer integrations than top competitors like Mailchimp
- Customer support response times can be inconsistent
Best For
Small to medium-sized businesses seeking affordable, user-friendly email building and automation without usage limits.
Pricing
Free plan for up to 1,000 subscribers; paid plans start at $9/mo (Starter, 500 subs) up to Enterprise (custom pricing).
Omnisend
specializedE-commerce-focused email builder with omnichannel support for emails and SMS.
Dynamic product recommendation blocks that pull live store data into emails without coding
Omnisend is an omnichannel marketing platform tailored for e-commerce businesses, featuring a drag-and-drop email builder with responsive templates and dynamic content blocks for personalized campaigns. It enables users to design emails, automations, popups, and forms while integrating SMS and web push notifications for cohesive customer journeys. The tool excels in e-commerce-specific features like abandoned cart recovery and product recommendations directly within the builder.
Pros
- Intuitive drag-and-drop editor with e-commerce optimized templates
- Seamless omnichannel integration (email, SMS, push) from the builder
- Robust automation workflows and dynamic product blocks
Cons
- Advanced segmentation and reporting limited in lower tiers
- Less ideal for non-e-commerce users due to specialized focus
- Occasional glitches in mobile preview during editing
Best For
E-commerce businesses needing an easy-to-use email builder with built-in SMS and automation for customer retention.
Pricing
Free plan for up to 250 contacts and 500 emails/month; Standard starts at $16/month (2,500 contacts); Pro at $59/month, billed annually with contact-based scaling.
Conclusion
The reviewed tools present a range of options for creating effective emails, with Stripo leading as the top choice, thanks to its drag-and-drop interface, extensive responsive templates, and wide ESP export support. BEE Free and Mailmodo stand out as strong alternatives, offering visual simplicity and interactive engagement features respectively, ensuring there’s a fit for diverse user needs and goals.
Take the first step toward crafting standout emails by trying Stripo—its intuitive design and robust capabilities make it the ideal starting point for any email marketing journey.
Tools Reviewed
All tools were independently evaluated for this comparison
Referenced in the comparison table and product reviews above.