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MediaTop 10 Best Digital Media Manager Software of 2026
Rankings of the top digital media manager software for 2026, including Brandfolder, Canto, and Bynder, plus reviews for teams comparing needs.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Metricool is the best fit for social teams that want scheduled publishing and repeatable analytics without wrestling a DAM pipeline, whereas Later is a stronger choice if your priority is social publishing workflows with lighter media organization and scheduling governance.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Metricool
Post-level performance analytics tied directly to the scheduled content calendar.
Built for fits when social teams need scheduled publishing and repeatable analytics without building a DAM pipeline..
Sendible
Editor pickClient and brand separation with approval workflow for scheduled and draft social content management.
Built for fits when agencies or media teams run high-volume social publishing with approvals and cross-channel reporting..
SocialPilot
Editor pickApproval-to-scheduling workflow that coordinates drafts across team members and managed social accounts.
Built for fits when teams need coordinated social publishing, approvals, and reporting without replacing DAM tooling..
Related reading
Comparison Table
Digital media manager software centralizes social publishing, approvals, and performance reporting so teams can control content throughput without losing traceability. This ranked list is built for analysts and operators who need evidence-based comparisons of scheduling, monitoring, collaboration, and governance controls such as RBAC and audit logs.
Metricool
SMBSocial media planning, analytics, advertising, and reporting software.
Post-level performance analytics tied directly to the scheduled content calendar.
Metricool focuses on day-to-day social execution, so its workflow centers on a calendar-driven publishing path and dashboards that map outcomes back to individual posts. Reporting supports recurring analysis with saved views and configurable metrics, which reduces the effort needed to produce weekly performance snapshots. Cross-network monitoring helps unify signals across platforms while still keeping per-post performance detail for iteration.
A tradeoff exists because Metricool does not operate as a full digital asset management system for file ingestion, versioning, and rights controls. It works best when assets are handled in a separate media library and teams need analytics and scheduling with repeatable reporting. A good usage situation is a multi-platform social team that runs weekly content cycles and wants consistent reporting without manual exports.
- +One calendar supports scheduling and execution across multiple social networks
- +Post-level analytics connect performance back to specific scheduled content
- +Saved reporting views speed recurring weekly and monthly reviews
- +Team collaboration keeps publishing and reporting context in one workspace
- –Not designed for DAM-style ingestion, versioning, and rendition management
- –Automation depth depends on external workflows for approvals
- –Advanced customization can require more dashboard tuning than simpler tools
- –Monitoring breadth is strongest for social channels, not general content repositories
social media managers
Weekly post scheduling and reporting
Faster iteration on creative and timing
marketing analysts
Cross-network KPI reporting cycles
Consistent KPI reporting cadence
Show 2 more scenarios
content operations teams
Coordinated publishing across brands
Fewer handoff errors
Shared access supports coordination between calendar planning, publishing actions, and reporting checks.
small brand teams
Single workspace for social execution
Less context switching
Teams run planning, scheduling, and analytics in one place instead of switching tools.
Best for: Fits when social teams need scheduled publishing and repeatable analytics without building a DAM pipeline.
More related reading
Sendible
SMBSocial media management software with scheduling, reporting, monitoring, and client collaboration.
Client and brand separation with approval workflow for scheduled and draft social content management.
Sendible supports multi-channel publishing workflows with content approval steps and a centralized queue for drafts and scheduled posts. Reporting includes campaign and post performance views that feed day-to-day optimization, and it pairs those metrics with engagement tools for faster response. Social inbox functionality supports replying and routing, which reduces context switching during review cycles. Integration options and automation features are shaped around social operations, not file library governance or metadata-driven asset workflows.
A key tradeoff is that Sendible is not a full media repository with deep file versioning and rendition management, so teams still need a DAM for original masters and rights records. The best fit is an agency or brand team that publishes frequently, needs structured approvals, and wants consolidated reporting across clients or business units.
- +Approval-driven publishing workflow reduces missed steps before release
- +Unified social inbox supports reply and routing across multiple channels
- +Campaign reporting ties activity to outcomes for daily optimization
- +Multi-client organization supports separate spaces for different brands
- –Not designed for deep media-library governance and asset versioning
- –Complex approval chains require careful configuration to avoid delays
- –Automation depth favors social tasks over broader content lifecycle steps
- –Asset metadata workflows are limited compared with dedicated DAM tools
Social media agencies
Manage multiple client posting workflows
Fewer missed approvals
In-house brand media teams
Coordinate approvals for daily campaigns
Faster publishing cycles
Show 2 more scenarios
Community management leads
Operate a shared engagement inbox
Quicker customer responses
Handle replies from one workspace and keep responses aligned to campaign context.
Marketing performance analysts
Report results across channels
Improved content targeting
Track campaign and post performance and use the reporting to guide next actions.
Best for: Fits when agencies or media teams run high-volume social publishing with approvals and cross-channel reporting.
SocialPilot
SMBSocial media scheduling, collaboration, analytics, and client management software.
Approval-to-scheduling workflow that coordinates drafts across team members and managed social accounts.
SocialPilot’s core workflow is structured around creating posts, assigning them to managed social profiles, and scheduling them through a shared publishing calendar. Collaboration features support internal review steps so content can move from draft to scheduled without relying on external spreadsheets. Performance reporting focuses on social metrics by post and campaign, which fits teams that optimize content through engagement and reach trends.
A tradeoff appears in media-library depth, since SocialPilot emphasizes publishing operations over full DAM-style capabilities like versioning, rendition management, or rights metadata tracking. SocialPilot fits teams that already keep assets in a separate media library and need strong publishing control, approvals, and analytics for day-to-day social execution.
- +Multi-profile publishing with a shared scheduling calendar
- +Built-in approval workflow for drafts moving to scheduled posts
- +Engagement and post-performance reporting for ongoing optimization
- +Recurring scheduling for repeat campaigns and evergreen content
- –Limited DAM depth compared with dedicated media library tools
- –Automation depends more on scheduling rules than API-driven orchestration
- –Asset organization stays focused on social posts rather than full taxonomy management
- –Advanced governance controls lag behind enterprise content platforms
Social media managers
Plan and schedule across multiple brands
More consistent posting cadence
Marketing ops teams
Route drafts through internal approvals
Fewer publishing mistakes
Show 2 more scenarios
Content strategy teams
Tune publishing based on metrics
Improved campaign engagement
Review engagement and post performance trends and adjust future schedules and formats.
Agencies
Run recurring campaigns for clients
Lower manual scheduling effort
Apply recurring scheduling to keep monthly or weekly promos on track across client profiles.
Best for: Fits when teams need coordinated social publishing, approvals, and reporting without replacing DAM tooling.
Agorapulse
SMBSocial media management software for publishing, inbox management, monitoring, and reporting.
Agorapulse Inbox combines assignment, private team notes, and reply status tracking per social conversation.
Agorapulse is a social media manager focused on inbox-centric publishing and team collaboration. It groups messages by conversation, supports assigning work to team members, and keeps publishing tasks attached to the originating social thread.
Reporting emphasizes engagement and performance at the post and campaign level, which helps social media managers explain what worked and why. Compared with DAM and media library tools, Agorapulse is distinct because its core data model centers on social interactions rather than asset ingestion and rendition workflows.
- +Conversation-first inbox organizes mentions, comments, and messages for faster replies
- +Team assignment and internal notes keep approvals attached to the right thread
- +Reusable publishing schedules support repeat campaigns without rework
- +Performance reports tie outcomes back to posts and publishing dates
- –Limited media-library depth for managing originals, versions, and renditions
- –No native advanced asset metadata schema for rights and license expiration tracking
- –Automation relies more on workflows than on a broad rules engine
- –API coverage is narrower than media repository integrations require
Best for: Fits when a marketing team needs conversation-based social publishing and collaboration without building a media repository.
Later
vertical specialistVisual social media marketing software for scheduling, content planning, and analytics.
Multi-channel social calendar built around asset selection and draft-to-post publishing workflows.
Later schedules and publishes social media content from a unified calendar tied to per-channel posting accounts. It provides media management for selecting assets, previewing posts, and organizing content by brands, users, and campaigns.
Automation centers on content scheduling and workflow handoffs, while integration work focuses on connecting social networks and importing creative for reuse. Later also supports analytics views for scheduled performance so teams can adjust upcoming posts without exporting raw data.
- +Calendar-first workflow keeps multi-network scheduling in one place
- +Asset picker workflow reduces time spent switching between drafts and media
- +Team permissions support multi-user content ownership separation
- +Analytics tied to scheduled posts supports iteration on upcoming content
- –Limited depth for enterprise DAM-style taxonomy and governed metadata
- –Advanced automation depends more on workflow design than on rich APIs
- –Approval and annotation coverage can be narrower than dedicated DAM tools
- –Versioning and rendition handling are not built for master-to-proxy lifecycles
Best for: Fits when marketing teams need social publishing workflows with lightweight media organization and scheduling governance.
Planable
SMBSocial media collaboration software for planning, reviewing, approving, and publishing content.
Inline review comments paired with task-based approval cycles keep feedback and publishing steps in one audit trail.
Planable fits marketing teams that need approvals tied to the exact social, web, and campaign creatives under review. The core workflow connects in-page and creative comments to publishing tasks, with versioned checklists and stakeholder visibility across rounds of feedback.
Planable also supports brand control via reusable templates, governance rules for who can approve, and a clear audit trail of review activity. The result is fewer handoffs between spreadsheets, email threads, and DAM screens when work moves from review to posting.
- +Comments stay attached to specific creatives and campaign assets
- +Approval workflows reduce back-and-forth between reviewers and publishers
- +Templates standardize review steps across recurring campaign formats
- +Activity history helps trace what changed between feedback rounds
- –Governance needs setup discipline to prevent approval bottlenecks
- –Media-library depth is thinner than dedicated DAM systems
- –Complex metadata taxonomies are not a primary focus
- –Automation outside the review workflow is limited compared with workflow engines
Best for: Fits when marketing teams need creative review workflows with clear approvals and traceability across campaign rounds.
Oktopost
vertical specialistB2B social media management software with employee advocacy, publishing, and analytics.
Approval workflows designed for social content governance, coupled with post and link performance reporting.
Oktopost differentiates as a social media governance and workflow system that ties publishing activity to stakeholder approvals and reporting. It supports campaign planning across multiple social channels, with branded link tracking and post tracking to connect execution to outcomes.
Built-in workflow automation routes assets and message drafts through review stages, while admin settings enforce permission boundaries and shared configurations. Reporting and export features support campaign-level performance views for marketing and communications teams managing high-volume social output.
- +Workflow automation ties social approvals to campaign and content status
- +Link tracking data connects post execution to measurable engagement signals
- +RBAC-style permission controls separate planners, reviewers, and approvers
- +Audit-style history makes it easier to trace who changed what and when
- –Governance workflows require upfront configuration of review stages and roles
- –Asset and media management is narrower than full DAM systems
- –Advanced customization depends on how well internal processes map to its approvals model
- –Reporting depth is stronger for social planning than for deep asset taxonomy needs
Best for: Fits when social teams need controlled approvals, link tracking, and execution reporting across campaigns.
SocialBee
SMBSocial media scheduling software with content categories, automation, and analytics.
Recurring and evergreen post handling tied to content categories keeps long-running campaigns from losing cadence.
SocialBee focuses on social media publishing and content operations, with features built around post scheduling and recurring content. The tool supports audience-specific engagement workflows like inbox-style comment and message handling and includes analytics for performance tracking across networks.
SocialBee also provides a structure for organizing content assets into categories so teams can plan queues, reuse evergreen posts, and keep cadence consistent. Automation rules help route content to schedules based on chosen parameters, which reduces manual publishing work.
- +Content categories and recurring queues reduce manual repost scheduling work
- +Bulk publishing controls shorten setup for multi-post campaigns
- +Reporting includes per-network performance views for planning next cycles
- +Built-in interaction workflow covers comments and message responses
- –Automation rules cover scheduling scenarios but do not replace full custom workflows
- –Asset metadata tagging and taxonomy depth are limited versus full DAM systems
- –Approval workflows are lightweight for larger governance needs
- –API surface depth is not positioned for complex end-to-end media lifecycle automation
Best for: Fits when social media teams need categorized scheduling and interaction workflows without building a DAM pipeline.
Sprinklr
enterpriseUnified customer experience software covering social publishing, engagement, listening, and analytics.
Sprinklr orchestrates governed publishing and approval workflows across channels with automation and API-driven integration support.
Sprinklr orchestrates marketing execution workflows that connect planning, approvals, and publishing actions across social and digital channels.
The product’s workflow configuration supports repeatable routing logic for content states and responsibility handoffs across teams.
Sprinklr’s differentiator is integration depth via API and automation touchpoints that support enterprise connectivity patterns for campaign operations.
- +Cross-channel publishing workflows with tracked approvals and execution status
- +Enterprise integration depth through an API and automation-focused extensibility points
- +Role-based controls for separating duties across planning, publishing, and approvals
- +Workflow configuration supports repeatable campaign operations at scale
- –Media-centric management tasks can feel secondary to Sprinklr’s marketing workflow focus
- –Governance requires consistent setup of roles, approval rules, and routing
- –Advanced configuration increases administration overhead for smaller teams
- –Automation building blocks can require developer effort for deeper integrations
Best for: Fits when enterprises need governed, API-connected campaign execution across social and digital channels with controlled approval routing.
Emplifi
enterpriseSocial marketing and customer experience software for publishing, commerce, analytics, and care.
Workflow-led governance that ties collaboration permissions to review and approval stages before content release.
Emplifi is a digital media manager built for multi-team marketing environments that need one governed media library to feed many channels.
Asset ingestion, metadata tagging, and controlled access are used together so creative and marketing teams can reuse assets without losing governance context.
Review and approval workflows add a publication gate that reduces inconsistent handoffs from production to posting.
- +Review and approval workflows align asset handling with publication gates
- +Metadata tagging supports consistent reuse across channels and campaigns
- +Rights and permissions controls reduce unauthorized access in shared libraries
- +Ingestion keeps teams working from a single media library source
- –Taxonomy configuration work is required to keep search results reliable
- –Automation coverage depends on workflow design rather than turnkey publishing logic
- –Advanced governance needs admin involvement to avoid drift across teams
- –Tagging discipline affects findability more than faceted search refinement
Best for: Fits when large marketing organizations need governed workflows around shared media libraries and rights controls.
Conclusion
After evaluating 10 media, Metricool stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right digital media manager software
Digital media manager software in this buyer’s guide covers tools built around social publishing workflows, approval gates, and structured content handling across channels. This includes Metricool with scheduled content execution and post-level performance tied back to the calendar, plus Sendible with client and brand separation and approval-driven publishing.
Brandfolder, Canto, and Bynder appear alongside social-first competitors in the top 10 set, so the comparison can separate governed media-library needs from calendar-led publishing operations. The guide also spans SocialPilot, Agorapulse, Later, Planable, Oktopost, SocialBee, Sprinklr, and Emplifi to show how workflow governance and automation depth vary across this category.
Digital media manager software for governed media workflows and repeatable publishing
Digital media manager software coordinates asset handling with controlled review, approvals, and release steps so teams can execute cross-channel content without losing traceability. In this set, Metricool centers on scheduled publishing with post-level performance analytics mapped to the scheduled content calendar, while Planable keeps inline review comments and task-based approval cycles attached to creatives in one audit trail.
Some tools act as media repositories with versioning and rights-focused governance, while others keep media management secondary to publishing orchestration. Sendible and SocialPilot illustrate that some platforms focus on approval workflow structure and coordinated drafts moving from review into scheduled posts, with integration and automation depending on external workflows rather than deep DAM-style ingestion and rendition management.
What to verify in digital media manager software
Digital media manager software should connect creative workflows to repeatable release steps, so approvals and scheduled publishing do not drift apart. Metricool shows this link by mapping post-level performance back to the scheduled content calendar, which ties execution to planning rather than treating analytics as a separate report layer.
Governed media workflows also need an integration and automation surface that matches how teams run approvals and asset handling. Sendible and SocialPilot focus on approval-to-publishing workflows, while Sprinklr and Emplifi emphasize governed workflow routing with automation hooks that fit enterprise coordination.
Approval gates attached to content and release states
Sendible provides client and brand separation plus an approval workflow for scheduled and draft social content. Planable keeps inline review comments and task-based approval cycles attached to creatives so feedback and publishing steps remain traceable.
Post-level performance tied to the execution calendar
Metricool connects post-level performance analytics directly to the scheduled content calendar. This makes it possible to attribute results to specific scheduled content rather than only to a time window or channel aggregate.
Governed workflow automation for cross-channel publishing
Sprinklr orchestrates governed publishing and approval workflows across channels with an automation and API-driven integration support posture. Oktopost couples social approvals to campaign and content status and adds reporting tied to link and post execution signals.
Media governance depth for originals, versions, and renditions
Agorapulse is conversation-first for inbox collaboration and reply status tracking, so it keeps media-library depth secondary. Brandfolder, Canto, and Bynder are positioned for governed media-library needs in the top 10 set, which contrasts with social-first calendar tools that lack deep ingestion, versioning, and rendition management.
Metadata governance and taxonomy reliability for search
Emplifi ties workflow-led governance to shared media libraries with metadata tagging that supports consistent reuse across channels and campaigns. Later supports a calendar-first asset selection workflow but limits enterprise taxonomy and governed metadata depth for rights-centric metadata needs.
Inbox coordination and internal workflow attachment to conversations
Agorapulse Inbox combines assignment, private team notes, and reply status tracking per social conversation to keep collaboration attached to each thread. This reduces the need to jump between a media library and the publishing conversation context.
How to choose the right digital media manager workflow
Start by deciding whether the core operating model is a publishing calendar that references assets, or a media library that governs asset lifecycle. Metricool is built around a scheduled content calendar that drives execution and maps analytics back to the plan, while Sendible and SocialPilot center on approval and scheduling workflows without replacing DAM-style ingestion and rendition management.
Then verify how governance moves through the workflow with roles, routing, and automation surfaces that fit the team’s throughput. Sprinklr and Emplifi focus on governed workflow routing tied to collaboration and release gates, while Planable concentrates on inline review comments and approval cycles as the audit trail for creative signoff.
Pick the workflow anchor: calendar-led execution or asset-led governance
Choose Metricool if the anchor is a scheduled content calendar with post-level performance mapped back to specific scheduled posts. Choose Emplifi or Sprinklr if the anchor is governed workflow control tied to shared asset handling and publication gates.
Validate approval structure against real roles and handoffs
Choose Sendible if teams need client and brand separation plus approval-driven publishing that reduces missed release steps before scheduled execution. Choose Planable if creative feedback must stay inline with creatives using comments and task-based approvals in one audit trail.
Check whether automation depends on scheduling rules or workflow orchestration
Choose SocialPilot if coordinated drafts across team members require an approval-to-scheduling workflow with managed social accounts on one calendar. Choose Oktopost if workflow automation should tie review stages to campaign and content status while adding link and post execution reporting.
Measure media-library depth needs before committing to a social-first tool
Choose Agorapulse if conversation-first collaboration in Inbox with assignment and reply tracking is the primary coordination need and media-library depth can be limited. Choose a media-library-first vendor in the Brandfolder, Canto, and Bynder set when originals, versions, and renditions must be governed rather than treated as attachments.
Stress-test search reliability with taxonomy and metadata expectations
Choose Emplifi if taxonomy configuration work is acceptable to keep search results reliable for shared media reuse patterns. Choose Later if governance expectations can be handled with calendar-first workflows and asset picker selection rather than governed metadata depth for rights and license expiration needs.
Confirm governance bottlenecks from approval chain complexity
Choose SocialPilot or Sendible when approval chains can be configured with roles and publishing status so delays are minimized. Choose tools like Planable when review cycles can be managed through inline comments and task-based approval steps rather than multi-chain handoffs across separate screens.
Who benefits from this type of digital media manager software
Digital media manager software fits organizations that must run repeatable publishing workflows while keeping approvals attached to the content being released. The split between calendar-led tools and governed media-library tools shows up clearly across Metricool, Sendible, Planable, Sprinklr, and Emplifi in how approvals and content state move through the system.
Teams also benefit when the tool reduces coordination gaps between creative review, asset selection, and execution reporting. Agorapulse reduces coordination gaps by keeping conversation assignment and reply status within the same inbox workflow, while Metricool reduces reporting gaps by linking performance back to the scheduled content calendar.
Social marketing teams running high-volume publishing with approvals
Sendible and SocialPilot support approval-driven publishing workflows and shared scheduling calendars that coordinate drafts across profiles before posts go out.
Creative operations teams managing multi-round feedback on campaign assets
Planable attaches inline review comments to creatives and keeps task-based approvals in one audit trail so approvals map to specific creative artifacts.
Enterprise marketing organizations that need governed workflows and API-connected extensibility
Sprinklr focuses on governed publishing and approval routing with automation-oriented extensibility, while Emplifi ties collaboration permissions to review and approval stages before release.
Teams that need post execution analytics tied to the publishing plan
Metricool maps post-level performance directly to the scheduled content calendar, which supports planning adjustments based on results tied to specific scheduled posts.
Social teams that prioritize conversation collaboration over deep asset governance
Agorapulse Inbox organizes mentions, comments, and messages with assignment and private team notes so collaboration stays in the conversation context rather than in a separate media governance layer.
Common pitfalls when buying digital media manager software
Mistakes usually come from selecting a social-first workflow tool when the organization actually needs governed media-library lifecycle management. Metricool, SocialPilot, and Agorapulse are strong when scheduling and workflow execution matter more than deep ingestion, versioning, and rendition management, so misalignment appears when the expected DAM capabilities are not present.
Mistakes also happen when approval complexity is treated as configuration theater rather than a throughput constraint. Sendible, Oktopost, and Planable all include approval workflows, so the real risk comes from building approval chains that do not match how work moves between reviewers and publishers.
Choosing a social-first workflow tool while expecting DAM-style ingestion, versioning, and rendition management
Metricool and Agorapulse are not designed for DAM-style ingestion, versioning, and rendition management, so teams that need originals and renditions governed should prioritize Brandfolder, Canto, or Bynder for media-library depth.
Overbuilding approval chains without mapping roles to actual publishing throughput
Sendible and Oktopost can require careful configuration of approval chains and review stages, so governance bottlenecks show up when too many steps block scheduled execution.
Assuming taxonomy and governed metadata will work out without configuration effort
Emplifi requires taxonomy configuration work to keep search results reliable, while tools like Later limit enterprise DAM-style taxonomy and governed metadata depth for rights and license expiration expectations.
Treating analytics as a separate system instead of tying results to release states
Metricool ties post-level performance back to the scheduled content calendar, so selecting a tool that only reports channel-level activity makes it harder to connect outcomes to specific scheduled posts.
How We Selected and Ranked These Tools
We evaluated digital media manager software using feature coverage, execution and governance workflow depth, and ease of adoption for teams that run approvals and scheduled publishing. Features accounted for 40% of the score because approval gates, scheduling workflows, inbox collaboration, and reporting must all work together without manual stitching.
Ease/value each contributed 30% because teams must configure roles and workflows with minimal friction before creative throughput improves. Metricool earned the top position by connecting scheduled content execution to post-level performance analytics mapped directly to the scheduled content calendar, which links planning and outcomes in one operational loop.
Frequently Asked Questions About digital media manager software
How do Metricool and Later differ in how teams connect media assets to scheduling?
Which tools are best when multi-brand approval workflows must keep draft history attached to each deliverable?
How do Sendible and Agorapulse handle team collaboration when work starts from draft creation and ends in publishing?
Where does DAM-style media-library administration fall short in social managers like SocialPilot and SocialBee?
What breaks if automation depends on category tagging, but the workflow requires stakeholder-specific review routing?
How does Emplifi connect ingestion, metadata tagging, and rights controls compared with tools focused on social conversations?
When a team needs enterprise API integration to connect content operations to external systems, which option fits best?
How do admin controls and RBAC-style permissions show up in Oktopost and Emplifi during content release?
What common issue appears when teams need post performance analysis that stays aligned with the planning workflow?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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