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Arts Creative ExpressionTop 10 Best Content Creation Software of 2026
Compare the top 10 Content Creation Software picks for 2026. Evaluate Canva, Adobe Express, and Figma to find the right fit.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Canva
Brand Kit with reusable color, typography, and logo assets
Built for teams needing fast template-driven marketing design and collaboration.
Adobe Express
Brand Kit with reusable fonts, colors, and logo variants
Built for marketing teams creating branded social and campaign visuals quickly.
Figma
Live collaboration inside the same Figma file using comments and versioned edits
Built for teams producing design system assets, marketing creatives, and interactive prototypes together.
Related reading
Comparison Table
This comparison table maps popular content creation tools, including Canva, Adobe Express, Figma, Notion, and ChatGPT, across key decision criteria like design workflow, collaboration, and content output types. It helps readers match each tool to common use cases such as social graphics, landing pages, documentation, and AI-assisted drafting so feature differences are visible at a glance.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Canva Create social posts, presentations, videos, and print designs with a browser-based editor, templates, and brand assets. | design and publishing | 9.1/10 | 9.2/10 | 9.5/10 | 8.6/10 |
| 2 | Adobe Express Design graphics and social content with template-based editing, automated resizing, and export for web and print workflows. | template design | 8.2/10 | 8.4/10 | 8.9/10 | 7.1/10 |
| 3 | Figma Create UI designs and visual assets with a collaborative design canvas and component-based editing. | collaborative design | 8.7/10 | 8.9/10 | 8.8/10 | 8.4/10 |
| 4 | Notion Write and organize content with databases, pages, and collaborative editing for content production workflows. | content workspace | 8.2/10 | 8.6/10 | 8.4/10 | 7.3/10 |
| 5 | ChatGPT Generate and refine text drafts, outlines, and creative copy with interactive prompting for content creation tasks. | AI writing assistant | 8.2/10 | 8.6/10 | 8.8/10 | 7.2/10 |
| 6 | Descript Edit audio and video by editing transcripts with multi-track playback and one-click export for publishing. | transcript editing | 8.2/10 | 8.5/10 | 8.8/10 | 7.2/10 |
| 7 | Loom Record screen, webcam, and voice updates and publish shareable video links for content and communication. | screen video creation | 8.4/10 | 8.6/10 | 9.1/10 | 7.6/10 |
| 8 | CapCut Edit short-form videos with timeline tools, templates, captions, and export for social platforms. | video editing | 8.3/10 | 8.5/10 | 8.7/10 | 7.8/10 |
| 9 | Pixlr Edit and enhance images in a web app with layers, filters, and common retouching tools. | web image editing | 7.6/10 | 7.6/10 | 8.2/10 | 6.9/10 |
| 10 | Grammarly Improve writing quality with grammar checks, tone suggestions, and rewrite tools for publish-ready copy. | writing assistance | 7.4/10 | 7.3/10 | 8.2/10 | 6.6/10 |
Create social posts, presentations, videos, and print designs with a browser-based editor, templates, and brand assets.
Design graphics and social content with template-based editing, automated resizing, and export for web and print workflows.
Create UI designs and visual assets with a collaborative design canvas and component-based editing.
Write and organize content with databases, pages, and collaborative editing for content production workflows.
Generate and refine text drafts, outlines, and creative copy with interactive prompting for content creation tasks.
Edit audio and video by editing transcripts with multi-track playback and one-click export for publishing.
Record screen, webcam, and voice updates and publish shareable video links for content and communication.
Edit short-form videos with timeline tools, templates, captions, and export for social platforms.
Edit and enhance images in a web app with layers, filters, and common retouching tools.
Improve writing quality with grammar checks, tone suggestions, and rewrite tools for publish-ready copy.
Canva
design and publishingCreate social posts, presentations, videos, and print designs with a browser-based editor, templates, and brand assets.
Brand Kit with reusable color, typography, and logo assets
Canva stands out with a template-first design workflow that lets teams create marketing visuals, social posts, and presentations without starting from scratch. The editor supports drag-and-drop layout, brand kit assets, photo background removal, and a large library of stock media and elements. Collaboration tools enable commenting and shared folders, while exports support common formats for both screen and print. Built-in presentation and video design tools cover most routine content needs with consistent typography and layout controls.
Pros
- Template library accelerates consistent social and marketing asset production
- Brand Kit locks colors, fonts, and logos across every new design
- Background remover simplifies product and portrait cutouts
Cons
- Advanced design control can feel limiting for complex layouts
- Version history and asset governance can become messy at scale
- Export customization is uneven across video and presentation formats
Best For
Teams needing fast template-driven marketing design and collaboration
More related reading
Adobe Express
template designDesign graphics and social content with template-based editing, automated resizing, and export for web and print workflows.
Brand Kit with reusable fonts, colors, and logo variants
Adobe Express stands out for turning templates into finished social posts, flyers, and presentations with fast layout tools and brand-style assets. Core creation features include drag-and-drop design, text and typography controls, image and background tools, and built-in content layouts for common formats. It also supports quick editing workflows with device-friendly exports, plus collaboration and approvals through shared projects tied to Creative Cloud assets.
Pros
- Template-driven layouts for social posts and marketing assets
- Strong typography controls with consistent styles across designs
- Quick photo and background edits for publish-ready visuals
- Brand kits centralize fonts, colors, and logos for reuse
- Exports cover common formats for web, print, and presentations
Cons
- Advanced vector and layout workflows are limited versus full editors
- Complex multi-page designs can feel constrained by the template approach
- Asset management depends heavily on connected Adobe libraries
Best For
Marketing teams creating branded social and campaign visuals quickly
Figma
collaborative designCreate UI designs and visual assets with a collaborative design canvas and component-based editing.
Live collaboration inside the same Figma file using comments and versioned edits
Figma stands out for collaborative, browser-based design workflows that keep teams synchronized on the same files. It supports full content creation for UI, marketing assets, and design systems with vector tools, layout grids, and reusable components. Real-time comments, version history, and live cursors reduce handoff friction during creation and review cycles. Powerful prototyping links screens and interactions so visual content can be validated before production.
Pros
- Real-time multi-user collaboration with live cursors and comments
- Component and variant system speeds creation of consistent design assets
- Vector editing and auto-layout streamline responsive layout composition
- Prototyping with interactive states validates content behavior early
- Design tokens and shared libraries support scalable visual systems
Cons
- Complex prototypes can feel heavy compared with simpler creators
- Advanced animations need more setup than basic slide-style tools
- Design-to-dev export workflows can require additional tooling cleanup
Best For
Teams producing design system assets, marketing creatives, and interactive prototypes together
More related reading
Notion
content workspaceWrite and organize content with databases, pages, and collaborative editing for content production workflows.
Linked databases with relational rollups for connecting content drafts to themes and assets
Notion stands out by combining pages, databases, and a flexible wiki-like canvas for planning and writing in one place. Content creation teams can manage editorial workflows with linked databases, templates, and status-driven views. Rich text editing supports headings, embeds, and media, while relations and rollups help connect ideas, drafts, and assets. Granular sharing and access control enable collaboration on the same workspaces and documents.
Pros
- Databases with views support editorial calendars, pipelines, and content backlogs
- Templates and linked pages speed up repeatable briefing and drafting workflows
- Relations and rollups connect topics, drafts, and assets without extra tools
- Embeds pull in videos, docs, and references inside the writing surface
- Fine-grained sharing controls support team collaboration on specific spaces
Cons
- No built-in publishing stack for direct posting to major social platforms
- Advanced automation requires third-party tools or manual workflow upkeep
- Rich page-based layouts can become inconsistent across large templates
- Versioning and review features lag behind document-first editor platforms
- Database modeling takes time for teams creating complex content workflows
Best For
Teams planning and drafting content with database-driven workflows
ChatGPT
AI writing assistantGenerate and refine text drafts, outlines, and creative copy with interactive prompting for content creation tasks.
Prompt-based conversation that supports continuous draft refinement and style control
ChatGPT stands out for generating polished copy through interactive, prompt-driven conversation across many content formats. It supports rapid ideation, outlines, and full drafts for blogs, ads, social posts, and scripts using conversational context. It also offers instruction-following for style, tone, and audience constraints, plus iterative refinement via follow-up prompts. Output quality varies with prompt specificity and sourcing requirements for factual claims.
Pros
- High-quality drafting for blogs, ads, emails, and scripts from short prompts
- Strong control using iterative refinements and tone or audience instructions
- Fast ideation for headlines, hooks, outlines, and content variations
- Good at restructuring drafts into clearer sections and logical flow
Cons
- May produce plausible but incorrect facts without verification workflows
- Brand-consistency can drift across long projects without tight constraints
- Factual sources and citations require external tools or manual fact-checking
Best For
Content teams needing fast draft generation and iteration without complex tooling
Descript
transcript editingEdit audio and video by editing transcripts with multi-track playback and one-click export for publishing.
Transcript-based editing with Overdub line replacement in the same workflow
Descript stands out for turning video and audio editing into a text-first workflow. Teams can edit recordings by deleting, rewriting, or cutting transcript text, then regenerate the media. Core capabilities include screen and microphone capture, multi-track editing, filler-word removal, and studio tools like overdub for re-recording lines. Export supports common formats for publishing to video and podcast workflows.
Pros
- Transcript-based editing lets edits happen through text, not timeline micromanagement
- Overdub enables quick replacement of spoken lines without re-editing full clips
- Filler-word removal accelerates raw podcast and interview cleanup
- Screen and audio capture supports end-to-end creation in one tool
- Multitrack editing supports layered audio and tighter podcast production
Cons
- Text-to-edit workflow can feel limiting for complex motion and visuals
- Exports can require extra passes to match platform-specific style needs
- Higher polish often depends on adding manual cuts beyond transcript changes
Best For
Creators and small teams producing podcasts and talking-head videos faster
More related reading
Loom
screen video creationRecord screen, webcam, and voice updates and publish shareable video links for content and communication.
Timestamped comments on Loom videos for precise feedback during review
Loom stands out with fast recording and share links for lightweight video-based content creation. It supports screen recording plus webcam overlays, making it suitable for demos, updates, and explainers. Viewers get playback controls and comment-style feedback flows tied to specific moments. Collaboration stays inside generated clips through reusable recordings and integrations with common workflow tools.
Pros
- One-click screen and webcam recording speeds up content turnaround.
- Shareable links streamline distribution to stakeholders and teammates.
- Commenting on specific timestamps improves review and iteration.
Cons
- Advanced editing is limited compared with dedicated video editors.
- Managing large libraries can become cumbersome without stronger organization tools.
Best For
Teams producing frequent demos and async updates with quick review cycles
CapCut
video editingEdit short-form videos with timeline tools, templates, captions, and export for social platforms.
Auto captions with editable timing for rapid social video creation
CapCut stands out with a modern timeline editor plus strong mobile-first creation tools and fast publishing workflows. It supports multi-track video editing, keyframed effects, and common media enhancements like stabilization, speed control, and background removal. The app adds template-driven social formats, auto-captions, and a large effects and assets library designed for quick output. Export options cover multiple aspect ratios for short-form platforms and higher-quality rendering for finished videos.
Pros
- Mobile-first workflow with a responsive timeline for quick short-form edits
- Auto captions and template assets speed up social video production
- Keyframed effects and transitions deliver strong creative control
- Stabilization, speed ramps, and background removal cover common creator needs
- Export presets for multiple aspect ratios and platform-ready formats
Cons
- Advanced compositing options lag behind dedicated pro editors
- Resource-heavy effects can cause slower playback on midrange devices
- Text styling tools can feel limited for complex typography layouts
Best For
Solo creators and small teams producing short-form videos fast
More related reading
Pixlr
web image editingEdit and enhance images in a web app with layers, filters, and common retouching tools.
Pixlr E browser editor with layers and advanced retouch tools
Pixlr stands out with browser-based editing that supports quick photo touchups and fast design iterations without installing desktop software. It delivers layered image editing, extensive retouch tools, and typography controls for social assets, thumbnails, and marketing graphics. Built-in templates and effects help accelerate first drafts, while exports cover common needs like PNG and JPG for downstream sharing. Collaboration depends on file handoff patterns since native, multi-user workflows are limited compared with dedicated design suites.
Pros
- Layer-based editor enables non-destructive tweaks for social and banner graphics
- Rich retouching tools cover common portrait and product cleanup workflows
- Template and effects library speeds up early concepts for image posts
- Export supports standard PNG and JPG for most content pipelines
Cons
- Advanced compositing and masking feel less capable than top-tier design tools
- No native, real-time collaboration for teams reviewing the same canvas
- Asset organization is basic for large libraries of brand materials
- Heavy workflows can feel constrained versus full desktop-grade editors
Best For
Creators needing fast browser image edits and template-based social graphics
Grammarly
writing assistanceImprove writing quality with grammar checks, tone suggestions, and rewrite tools for publish-ready copy.
Tone detection and rewrite suggestions that align wording with a chosen audience
Grammarly stands out with real-time writing feedback that targets grammar, spelling, clarity, and tone across multiple channels. Core capabilities include AI-powered suggestions, inline edits, and downloadable writing reports for drafted content like blog posts and emails. It also supports style preferences and audience-aware tone adjustments to keep content consistent. The workflow remains text-first, with collaboration and project management handled outside the editor.
Pros
- Inline corrections for grammar, punctuation, and clarity during writing
- Tone and style guidance supports consistent voice across drafts
- Browser and desktop integrations reduce context switching while drafting
- Document-level summaries flag repeated issues across long content
Cons
- Best results require careful review of AI suggestions for nuance
- Limited workflow features for multi-author content production
- Style controls can feel constrained for highly technical writing
Best For
Writers needing fast, inline quality edits for emails and blog drafts
How to Choose the Right Content Creation Software
This buyer’s guide covers Canva, Adobe Express, Figma, Notion, ChatGPT, Descript, Loom, CapCut, Pixlr, and Grammarly, with selection criteria tied to how each tool actually creates content. The guide maps concrete creation workflows like template-driven design in Canva and Adobe Express, transcript-based video editing in Descript, and timestamped async feedback in Loom to the teams that benefit most. The goal is to help choose software that matches format, collaboration style, and revision needs across design, writing, audio, and video.
What Is Content Creation Software?
Content Creation Software is software that helps teams and individuals produce publish-ready content across text, images, audio, and video using structured editors, reusable assets, and review workflows. It solves repetitive production problems like keeping brand styling consistent, accelerating drafts, and reducing time spent on revisions. Examples include Canva and Adobe Express, which use template-driven layouts plus brand kits for social and marketing visuals. Figma is used by teams that need collaborative design systems with components, auto-layout, and interactive prototyping before production.
Key Features to Look For
These capabilities determine whether a tool speeds up production, reduces rework, and supports collaboration for the content formats that matter most.
Brand kits for reusable visual identity
Brand kits lock reusable colors, fonts, and logos so teams maintain consistent output across many new designs. Canva and Adobe Express both provide Brand Kit workflows that reuse color, typography, and logo assets across projects.
Template-driven layout creation for fast first drafts
Template-first workflows reduce setup time and help standardize layouts for common formats like social posts and marketing assets. Canva’s template library and Adobe Express’s template-driven layouts both focus on turning a starting structure into a finished visual quickly.
Live collaboration with comments and versioned edits
Real-time collaboration and in-context feedback reduce handoff friction and speed up iteration cycles. Figma supports live multi-user collaboration with live cursors and comments plus version history inside the same file.
Database-backed planning and workflow organization
Database features support editorial pipelines like calendars, backlogs, and status-driven drafting views. Notion provides pages and linked databases with views, templates, relations, and rollups so drafts connect to themes and assets.
Transcript-first editing for audio and video
Transcript-based editing speeds up changes by letting edits happen through text instead of heavy timeline micromanagement. Descript enables editing recordings by deleting, rewriting, or cutting transcript text and regenerating the media, with Overdub for replacing spoken lines.
Format-specific publishing accelerators and media review tools
Built-in accelerators reduce post-production time and improve review clarity for media-heavy workflows. CapCut provides auto captions with editable timing for short-form videos, and Loom provides shareable video links with timestamped comments for precise feedback.
How to Choose the Right Content Creation Software
The fastest way to choose is to match the tool to the dominant content format and the team’s review and collaboration pattern.
Start with the primary output format and editing style
Select Canva or Adobe Express for template-driven design work like social posts, flyers, and presentation-style visuals where brand kits must apply consistently. Choose Descript for podcasts and talking-head videos where editing by transcript text, filler-word removal, and Overdub line replacement matter more than complex motion design.
Lock brand consistency with the right asset controls
If consistent colors, typography, and logos across many variations are required, prioritize Canva and Adobe Express because both support Brand Kit reuse. If the output depends on a scalable design system with components and shared libraries, prioritize Figma because component and variant workflows plus design tokens support system-scale consistency.
Plan for collaboration and approvals in the way the team reviews work
Use Figma for real-time co-creation with comments, live cursors, and versioned edits inside the same design file. Use Loom for async review of demo-style or explainers because timestamped comments attach feedback to specific moments on shareable video links.
Match the tool to the workflow maturity of planning and drafting
Choose Notion when content planning, editorial calendars, and draft pipelines depend on databases with views, templates, relations, and rollups. Choose ChatGPT for draft iteration where prompt-driven conversation helps generate and refine outlines and full drafts for blogs, ads, emails, and scripts.
Validate the revision cycle speed for media output
Choose CapCut for fast short-form video production where auto captions and keyframed effects support quick social iteration. Choose Pixlr for quick browser-based image touchups and layer-based edits when exporting standard PNG and JPG for downstream sharing is a priority.
Who Needs Content Creation Software?
Content Creation Software fits distinct production roles based on format focus, collaboration needs, and revision style.
Marketing teams creating branded social and campaign visuals quickly
Canva is a strong fit for teams producing marketing visuals with template-first workflows plus Brand Kit reuse and collaboration tools like commenting and shared folders. Adobe Express is also built for branded social and campaign visuals where template-driven layouts, Brand Kit reuse of fonts and logos, and web and print exports speed up publish-ready output.
Teams producing design system assets and interactive prototypes together
Figma fits teams that need real-time collaboration with comments and live cursors plus component and variant workflows for consistent design assets. Figma also supports prototyping links between screens and interactions so content behavior can be validated before production.
Content teams planning and drafting with structured editorial pipelines
Notion is designed for connected drafting workflows because it uses linked databases with relational rollups and status-driven views for editorial calendars and pipelines. Notion also supports writing-rich pages with embeds for videos and docs inside the same workspace.
Creators and small teams producing podcasts, talking-head videos, and demo updates fast
Descript is ideal for faster audio and video production because transcript-based editing, Overdub line replacement, and filler-word removal reduce rework in podcast and interview workflows. Loom complements this use case with screen and webcam recording plus shareable video links that support timestamped comments for precise async review.
Common Mistakes to Avoid
The most frequent selection failures come from mismatching tools to the required workflow for format, collaboration, and revision depth.
Choosing a tool that cannot enforce brand consistency at scale
Advanced typography and logo reuse often fails when brand controls are missing, which is why Canva and Adobe Express emphasize Brand Kit reuse of colors, fonts, and logos across new designs. Figma also helps when brand consistency is expressed through reusable components, variants, and design tokens rather than slide templates.
Relying on a template workflow for complex layout engineering
Template-first editors can feel constraining when designs require complex multi-page or advanced vector workflows, which is a limitation in Adobe Express for multi-page layouts and advanced vector workflows. Canva can also feel limiting for complex layouts when teams need more advanced layout control.
Assuming an editor with good writing suggestions can replace a full editorial workflow
ChatGPT can generate drafts through prompt-driven conversation, but it still requires verification workflows because it may produce plausible but incorrect facts without citations. Notion avoids this by structuring editorial planning with databases, relations, rollups, and status-driven views even though it does not provide direct publishing to major social platforms.
Using the wrong media editor for iteration speed during reviews
If feedback must target specific moments inside a recording, Loom’s timestamped comments attached to shareable video clips prevent vague review loops. If the editing workflow depends on changing spoken lines quickly, Descript’s transcript-based editing with Overdub line replacement prevents the slow rework that timeline-first editors can create.
How We Selected and Ranked These Tools
We evaluated every tool on three sub-dimensions. Features has weight 0.4 because creation capabilities like Brand Kit reuse in Canva and Adobe Express, component and variant workflows in Figma, and transcript-based Overdub editing in Descript directly affect what can be produced. Ease of use has weight 0.3 because template-driven layout work in Canva and auto-caption workflows in CapCut reduce friction during repeat creation. Value has weight 0.3 because each tool’s strengths map to time saved in the workflows it was designed for. Overall is the weighted average using overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Canva separated from lower-ranked tools on this framework by combining very high ease of use in a template-first editor with Brand Kit reuse and background removal that supports fast production for collaboration-heavy marketing design work.
Frequently Asked Questions About Content Creation Software
Which tool best covers both design and presentation layout for marketing teams?
Canva and Adobe Express both convert templates into finished social posts, flyers, and presentations with drag-and-drop layout and brand-style controls. Canva adds a Brand Kit plus collaboration via commenting and shared folders, while Adobe Express focuses on reusable fonts, colors, and logo variants tied to Creative Cloud assets.
What software is strongest for collaborative design reviews with comments and version history?
Figma supports real-time comments, live cursors, and version history inside the same browser file, which reduces handoff friction. Canva also supports commenting and shared folders, but Figma is built to keep design and interactive prototyping synchronized in one place.
Which platform fits a workflow that mixes writing, planning, and asset tracking in one workspace?
Notion combines rich text pages with databases and a wiki-like canvas so editorial teams can draft, structure, and manage assets together. Linked databases and relational rollups help connect drafts to themes and related media, which is a different strength than text-only writing tools like Grammarly.
How do AI writing workflows differ between ChatGPT and Grammarly?
ChatGPT produces outlines and full drafts using prompt-driven conversation and iterative refinement via follow-up prompts. Grammarly focuses on real-time grammar, spelling, clarity, and tone corrections inside drafted text, with downloadable writing reports for blog posts and emails.
What tool supports video editing directly from transcripts for faster revisions?
Descript turns video and audio editing into a text-first workflow where edits are made by deleting or rewriting transcript text. Overdub enables replacing a spoken line in the media after textual changes, which is not a capability provided by Loom or CapCut.
Which option is best for async video updates with precise feedback at specific moments?
Loom creates screen recordings with a webcam overlay and delivers comment-style feedback tied to timestamps. That moment-level review flow is stronger than CapCut’s timeline editing, which is focused on producing the final video rather than collecting time-anchored review notes.
Which software fits quick short-form video creation with mobile-friendly editing and auto captions?
CapCut provides a timeline editor with multi-track editing, keyframed effects, and background removal plus auto-captions with editable timing. Descript can caption implicitly through transcript editing, but CapCut is optimized for fast social-video output formats and effect libraries.
Which tool is best for browser-based photo touchups with layered editing and templates?
Pixlr offers browser-based layered image editing with retouch tools and typography controls, plus templates and effects for quick first drafts. Canva and Adobe Express excel at template-driven design layouts, but Pixlr is positioned for image-level edits like retouching and compositing.
What are common export and asset-transfer pain points when using multiple tools together?
Canva and Adobe Express export for both screen and print, while Pixlr outputs formats like PNG and JPG for downstream sharing. Figma supports reusable components and versioned changes inside the same file, so teams can avoid repeated re-exports during review cycles.
What technical requirement or workflow limitation should teams expect from browser-based tools?
Figma and Pixlr run in-browser, so heavy workflows depend on stable browser performance and file editing patterns. Pixlr’s collaboration is limited compared with dedicated design suites, while Figma supports structured multi-person collaboration through comments and version history inside one project file.
Conclusion
After evaluating 10 arts creative expression, Canva stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
Tools reviewed
Referenced in the comparison table and product reviews above.
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