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Marketing AdvertisingTop 10 Best Business Reputation Management Software of 2026
Discover top business reputation management software to enhance your brand. Compare tools, read expert reviews, and find the best fit. Explore now.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Birdeye
Review management inbox with automated review requests and location-level tracking
Built for multi-location brands needing centralized review workflows and sentiment-driven engagement.
Reputation.com
Workflow-based response management that ties tasks to inbound reviews and social mentions
Built for multi-location brands managing reviews and social responses with shared workflows.
Brand24
Real-time sentiment and topic analysis with customizable mention alerts
Built for marketing and PR teams monitoring brand sentiment and competitors across public channels.
Related reading
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Comparison Table
This comparison table benchmarks business reputation management platforms such as Birdeye, Reputation.com, Brand24, Sprout Social, and Qualtrics. Readers can review how each tool collects reviews and mentions, monitors brand sentiment, and supports responses across channels to choose software that matches specific workflow and reporting needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Birdeye Birdeye monitors online reviews and social signals, helps businesses request reviews, and manages responses across major review sites and Google Business Profile. | review management | 8.7/10 | 9.0/10 | 8.2/10 | 8.8/10 |
| 2 | Reputation.com Reputation.com collects customer feedback, alerts teams to new reviews, and coordinates review responses with location and multi-channel reputation monitoring. | enterprise reputation | 8.1/10 | 8.6/10 | 7.8/10 | 7.6/10 |
| 3 | Brand24 Brand24 tracks mentions of a brand across the web and social media to support reputation monitoring and response prioritization. | social listening | 8.0/10 | 8.3/10 | 7.8/10 | 7.7/10 |
| 4 | Sprout Social Sprout Social centralizes social inbox and review-related engagement workflows to manage brand conversations and reputation across social channels. | social reputation | 8.1/10 | 8.6/10 | 7.8/10 | 7.6/10 |
| 5 | Qualtrics Qualtrics collects and analyzes customer feedback to generate insights that help teams act on drivers of brand perception and reputation. | feedback intelligence | 8.0/10 | 8.7/10 | 7.4/10 | 7.8/10 |
| 6 | ReviewTrackers ReviewTrackers monitors reviews across major platforms and provides tools for generating and responding to reviews at scale. | multi-site reviews | 8.0/10 | 8.2/10 | 7.8/10 | 7.9/10 |
| 7 | Trustpilot Trustpilot Business provides tools to collect reviews, request feedback from customers, and manage responses to improve business reputation visibility. | platform reviews | 8.0/10 | 8.3/10 | 8.0/10 | 7.6/10 |
| 8 | Yext Yext manages brand presence across locations and listings and supports review generation and response workflows that influence local reputation. | local listings | 8.1/10 | 8.6/10 | 7.6/10 | 8.0/10 |
| 9 | Birdeye API Birdeye provides an API for ingesting reputation and review data and automating review requests and management workflows in custom systems. | API-first | 7.8/10 | 8.2/10 | 7.0/10 | 8.0/10 |
| 10 | Google Business Profile Google Business Profile Manager supports review visibility and response actions that directly affect how customer reviews appear on Google Search and Maps. | native listings | 7.8/10 | 8.0/10 | 8.6/10 | 6.9/10 |
Birdeye monitors online reviews and social signals, helps businesses request reviews, and manages responses across major review sites and Google Business Profile.
Reputation.com collects customer feedback, alerts teams to new reviews, and coordinates review responses with location and multi-channel reputation monitoring.
Brand24 tracks mentions of a brand across the web and social media to support reputation monitoring and response prioritization.
Sprout Social centralizes social inbox and review-related engagement workflows to manage brand conversations and reputation across social channels.
Qualtrics collects and analyzes customer feedback to generate insights that help teams act on drivers of brand perception and reputation.
ReviewTrackers monitors reviews across major platforms and provides tools for generating and responding to reviews at scale.
Trustpilot Business provides tools to collect reviews, request feedback from customers, and manage responses to improve business reputation visibility.
Yext manages brand presence across locations and listings and supports review generation and response workflows that influence local reputation.
Birdeye provides an API for ingesting reputation and review data and automating review requests and management workflows in custom systems.
Google Business Profile Manager supports review visibility and response actions that directly affect how customer reviews appear on Google Search and Maps.
Birdeye
review managementBirdeye monitors online reviews and social signals, helps businesses request reviews, and manages responses across major review sites and Google Business Profile.
Review management inbox with automated review requests and location-level tracking
Birdeye stands out with reputation monitoring and engagement tools tightly connected to local listings, review generation, and social and inbox workflows. It centralizes multi-location review tracking with analytics, automated outreach prompts, and moderation-style workflows for responding at scale. The platform also supports customer communication across channels, using unified profiles and activity history to manage brand sentiment.
Pros
- Centralized review monitoring across locations with actionable trends and dashboards
- Review request and response workflows support scalable engagement and moderation
- Unified customer and brand profiles connect review signals with broader messaging activity
- Analytics track performance by source, location, and time to guide improvements
- Integration ecosystem covers common CRM and marketing workflows for operational reuse
Cons
- Advanced setup for multi-location reporting can require more admin effort
- Some reporting workflows feel complex compared with lighter review tools
- Inbox and workflow customization can take time to align with team processes
Best For
Multi-location brands needing centralized review workflows and sentiment-driven engagement
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Reputation.com
enterprise reputationReputation.com collects customer feedback, alerts teams to new reviews, and coordinates review responses with location and multi-channel reputation monitoring.
Workflow-based response management that ties tasks to inbound reviews and social mentions
Reputation.com stands out by combining review and social listening with structured workflows for responding to customer feedback. The platform centralizes brand, location, and competitor monitoring so teams can see sentiment shifts across major review and social channels. It also provides tools for task assignment and governance around reply handling to support consistent, on-brand responses. Analytics report on review performance trends and the drivers behind rating movement to guide operational changes.
Pros
- Centralizes review and social listening into one operational workflow
- Supports team task assignment and standardized response handling
- Provides analytics focused on rating and sentiment movement
- Handles multi-location monitoring for large brand footprints
- Enables competitor and benchmark views alongside customer feedback
Cons
- Setup and configuration for workflows can take substantial time
- Dashboards can feel heavy for small teams needing simple reporting
- Some reporting depth requires ongoing admin attention
- Response workflows can be rigid when exceptions are frequent
Best For
Multi-location brands managing reviews and social responses with shared workflows
Brand24
social listeningBrand24 tracks mentions of a brand across the web and social media to support reputation monitoring and response prioritization.
Real-time sentiment and topic analysis with customizable mention alerts
Brand24 stands out for capturing brand and competitor mentions in near real time across public web and social sources. It provides sentiment and topic breakdowns plus customizable alerts so teams can react quickly to reputation changes. The workflow centers on tracking share of voice, engagement context, and exporting reports for stakeholder updates. Overall, it focuses on listening and monitoring with enough structure to support ongoing brand reputation management.
Pros
- Near real-time mention monitoring for fast reputation response
- Sentiment and topic filters help separate praise, complaints, and themes
- Custom alerts reduce manual checking across sources
- Share-of-voice style views support competitive reputation comparisons
- Exportable reporting supports regular executive and team updates
Cons
- Source coverage is strongest for public mentions, not private channels
- Advanced analyst workflows can feel limited versus enterprise listening platforms
- Alert rule tuning may require trial and iteration for tight relevance
Best For
Marketing and PR teams monitoring brand sentiment and competitors across public channels
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Sprout Social
social reputationSprout Social centralizes social inbox and review-related engagement workflows to manage brand conversations and reputation across social channels.
Publishing and engagement workspaces combined with a centralized social inbox
Sprout Social stands out for unifying social listening, engagement, and reporting in a single workflow built around brand mentions. It supports message inbox management across major social channels with assignment, tagging, and team collaboration. It also delivers analytics for audience growth, engagement performance, and reputation signals that help track brand sentiment trends.
Pros
- Unified social inbox with assignment, tags, and collaboration for brand replies
- Robust social listening queries for tracking mentions and themes across channels
- Reporting packs engagement, growth, and reputation metrics in one place
Cons
- Setup of listening and query coverage can require careful tuning
- Advanced workflows feel heavy for small teams with limited process needs
- Some reputation insights depend on what each social network exposes
Best For
Mid-market brands managing multi-channel mentions and engagement workflows
Qualtrics
feedback intelligenceQualtrics collects and analyzes customer feedback to generate insights that help teams act on drivers of brand perception and reputation.
Closed-loop actioning from survey insights to named owners, deadlines, and status tracking
Qualtrics stands out for enterprise-grade experience management that connects survey capture, closed-loop actioning, and reporting around brand sentiment. Its core reputation workflows combine brand feedback collection with advanced analytics and instrumented customer experience journeys. Qualtrics also supports governance features like role-based access and centralized data handling for multi-team reputation programs.
Pros
- Closed-loop feedback workflows link insights to assignable action plans
- Powerful survey design and question logic for high-fidelity reputation measurement
- Robust reporting dashboards for segmenting sentiment and experience drivers
- Enterprise governance supports multi-team collaboration and data control
Cons
- Admin setup and survey governance can feel complex for small teams
- Configuring end-to-end reputation journeys requires ongoing system management
- Analytics customization can take time before teams see consistent insights
Best For
Enterprises running closed-loop brand feedback and reputation programs across teams
ReviewTrackers
multi-site reviewsReviewTrackers monitors reviews across major platforms and provides tools for generating and responding to reviews at scale.
Review response management with centralized review triage and assignable workflows
ReviewTrackers stands out for its reputation workflows built around review monitoring, response management, and analytics tied to multiple review platforms. It centralizes incoming reviews and supports publishing replies from a single interface to maintain consistent brand messaging. Reporting emphasizes trends in rating and sentiment signals so teams can spot performance changes and act on them quickly. The tool also supports ticketing style handling for ongoing review operations across locations.
Pros
- Unified dashboard for review ingestion, assignment, and response drafting
- Multi-platform reputation tracking with location-level visibility
- Analytics highlights rating trends and review volume changes
Cons
- Setup and workflow configuration can feel heavy for small teams
- Limited depth in advanced analytics compared with specialized BI tools
- Notification and automation options can require extra configuration
Best For
Businesses managing multi-location reviews with workflow-based response handling
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Trustpilot
platform reviewsTrustpilot Business provides tools to collect reviews, request feedback from customers, and manage responses to improve business reputation visibility.
Verified customer reviews moderation with dispute workflows for review integrity
Trustpilot focuses reputation signals around verified customer reviews and embeds moderation workflows for businesses that respond publicly. Core capabilities center on requesting and managing reviews, monitoring review volume and ratings trends, and responding to feedback from a centralized business account. The platform also provides dispute and review integrity tooling plus analytics that help teams spot themes in customer feedback. It works best for businesses that want broad public visibility alongside operational review management.
Pros
- Public review replies keep customer conversations visible and traceable
- Review monitoring highlights rating and volume changes across products or markets
- Dispute and moderation tools support review integrity management
- Analytics help identify recurring issues from customer feedback
Cons
- Workflow is centered on Trustpilot, limiting cross-platform reputation control
- Response management can become complex at scale across many locations
- Insights are less actionable than full helpdesk and ticketing systems
Best For
Brands that manage Trustpilot reviews and public responses at scale
Yext
local listingsYext manages brand presence across locations and listings and supports review generation and response workflows that influence local reputation.
Listings and Locations data sync that propagates reputation-impacting business details across channels
Yext stands out with a search-first approach to business reputation by centralizing location and brand data and syncing it across digital surfaces. It supports review monitoring, ticketing-style workflows, and response management so brands can act on customer sentiment from one system. Its stronger fit targets multi-location operations needing consistent listings, local SEO visibility, and coordinated review handling across channels.
Pros
- Centralizes listings and review actions across many locations
- Review monitoring with tasking and response workflows improves turnaround
- Data sync keeps business information consistent across key digital surfaces
- Supports analytics for reputation and listing data quality tracking
Cons
- Setup and governance for large location hierarchies can be complex
- Multi-system integrations can require admin effort to maintain data sync
- Review workflows feel heavier than lightweight inbox tools for simple needs
Best For
Multi-location teams managing listings consistency and coordinated review responses
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Birdeye API
API-firstBirdeye provides an API for ingesting reputation and review data and automating review requests and management workflows in custom systems.
Review and ratings data endpoints that power automated reputation monitoring workflows
Birdeye API stands out by exposing reputation and customer signals through programmable endpoints rather than a purely manual dashboard. Core capabilities for Business Reputation Management include review and ratings retrieval, social and engagement data pulls, and profile and business listing lookups that support reputation monitoring workflows. The API approach fits teams that want to route reviews into internal tools, automate alerting, and build custom reporting on brand and location performance.
Pros
- API-first design enables custom reputation monitoring pipelines
- Review and ratings data supports automated reporting and alerting
- Business and profile lookups help map brand presence across locations
Cons
- Integration effort is higher than using a ready-made reputation dashboard
- Data coverage depends on available entities and listing matching
- Operational monitoring is required to keep workflows resilient
Best For
Teams building automated review tracking and reporting into internal systems
Google Business Profile
native listingsGoogle Business Profile Manager supports review visibility and response actions that directly affect how customer reviews appear on Google Search and Maps.
Responding to Google customer reviews from the Business Profile dashboard
Google Business Profile is distinct because it centralizes location presence management directly on Google Search and Maps surfaces. It enables posting updates, managing business details, and responding to reviews in one place tied to each location. Core reputation workflows include review monitoring, reply templates, and access controls for users and managers. Reporting focuses on profile performance and audience discovery rather than inbox-level omnichannel reputation handling.
Pros
- Review replies go straight to Google Search and Maps for maximum visibility.
- Unified profile management covers hours, services, and business attributes per location.
- Posting updates and media enrich local discovery without an extra publishing tool.
Cons
- Reputation workflows lack a centralized inbox across channels beyond Google.
- Advanced analytics for sentiment, themes, and competitive benchmarking are limited.
- Automation, approvals, and bulk actions remain constrained for multi-location teams.
Best For
Location-based brands needing Google-first review responses and profile accuracy
Conclusion
After evaluating 10 marketing advertising, Birdeye stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Business Reputation Management Software
This buyer’s guide explains how to select Business Reputation Management Software across review inboxes, social listening, survey-driven reputation programs, and Google-first response workflows using Birdeye, Reputation.com, Brand24, Sprout Social, Qualtrics, ReviewTrackers, Trustpilot, Yext, Birdeye API, and Google Business Profile. It maps decision criteria to concrete capabilities like location-level review workflows, workflow-based response governance, and closed-loop actioning from customer feedback.
What Is Business Reputation Management Software?
Business Reputation Management Software collects and organizes customer feedback and brand signals like online reviews and social mentions so teams can monitor sentiment and respond consistently. The software also supports workflows for requesting reviews, drafting and routing replies, assigning tasks, and tracking performance by source and location. Tools like Birdeye focus on review monitoring and response workflows tied to Google Business Profile and location-level tracking, while Qualtrics centers on closed-loop reputation programs that connect feedback to named owners, deadlines, and status tracking.
Key Features to Look For
Reputation outcomes depend on how quickly teams can detect issues and how reliably they can act on feedback across locations and channels.
Centralized review inbox with location-level workflow
A centralized inbox reduces missed reviews and enables consistent response routing across multiple properties. Birdeye provides a review management inbox with automated review requests and location-level tracking, and ReviewTrackers centralizes review triage, assignment, and response drafting from a single interface.
Workflow-based response governance and task assignment
Teams need structured reply handling so responses stay on-brand and are not lost in collaboration tools. Reputation.com ties tasks to inbound reviews and social mentions with standardized response handling and task assignment, and ReviewTrackers uses ticketing-style handling for ongoing review operations across locations.
Near real-time mention monitoring with alerts
Fast alerting helps teams respond to reputation changes as public chatter accelerates. Brand24 delivers near real-time brand and competitor mentions with sentiment and topic breakdowns plus customizable alerts, and Sprout Social provides social listening queries that surface themes across channels for inbox action.
Multi-channel engagement and unified inbox collaboration
Omnichannel reputation management requires one place to coordinate replies and internal ownership for brand conversations. Sprout Social combines publishing and engagement workspaces with a centralized social inbox that supports assignment, tagging, and team collaboration, while Birdeye adds unified customer and brand profiles tied to messaging activity history.
Closed-loop experience management and actioning
Reputation programs improve faster when survey insights directly generate accountable actions. Qualtrics links brand feedback collection to closed-loop actioning with named owners, deadlines, and status tracking, while Reputation.com and Birdeye both emphasize analytics tied to drivers of rating or sentiment movement to guide operational changes.
Listings and entity synchronization for reputation-impacting data
Consistent business details prevent reputation drift across local surfaces and reduce customer confusion. Yext stands out with Listings and Locations data sync that propagates reputation-impacting business details across channels, and Google Business Profile centralizes location presence management and review responses directly on Google Search and Maps.
How to Choose the Right Business Reputation Management Software
Selecting the right tool starts by matching reputation signals and response workflows to the organization’s channel mix and operational structure.
Map the reputation signals that matter most to the channels to manage
If the primary requirement is review volume, ratings, and response management across many locations, Birdeye and ReviewTrackers provide location-level visibility with centralized inbox and triage workflows. If the priority is public brand and competitor mentions for marketing and PR, Brand24 delivers near real-time sentiment and topic analysis with customizable mention alerts.
Choose the workflow model that matches team governance needs
When multiple teams must coordinate reply handling with consistent standards, Reputation.com uses workflow-based response management that ties tasks to inbound reviews and social mentions. When the organization needs review response operations that behave like ticketing across locations, ReviewTrackers provides ticketing-style handling and centralized response drafting.
Verify how the tool connects reviews to operational context
Birdeye connects review signals to unified customer and brand profiles and broader messaging activity history, which supports sentiment-driven engagement rather than review reporting alone. Qualtrics connects survey feedback to closed-loop action plans that include named owners, deadlines, and status tracking for reputation drivers.
Assess multi-location data handling and sync requirements
Yext is a strong fit for multi-location operations that need listings and locations data sync so business details propagate across key digital surfaces while review monitoring and response workflows stay consistent. Google Business Profile fits location-based brands that want review replies tied directly to each location on Google Search and Maps, with posting updates and media enrichment in the same area.
Select the integration approach that matches internal systems and automation needs
Teams building custom reporting and automated reputation pipelines should evaluate Birdeye API because it exposes review and ratings data endpoints plus business and profile lookups for programmable workflows. Teams that primarily want execution inside a single operational console should evaluate Sprout Social for assignment and collaboration in a centralized social inbox, or Trustpilot Business for verified review moderation with dispute workflows inside Trustpilot-centered operations.
Who Needs Business Reputation Management Software?
Different organizations need different mixes of listening, response automation, governance, and closed-loop feedback actioning.
Multi-location brands that need centralized review workflows and sentiment-driven engagement
Birdeye and ReviewTrackers are built for multi-location review monitoring with location-level visibility and workflow-based response handling. Birdeye adds automated review requests plus a review management inbox with analytics by source, location, and time.
Multi-location brands managing reviews and social responses with shared workflows
Reputation.com supports multi-location monitoring across major review and social channels with structured workflows for task assignment and standardized reply handling. The tool includes analytics focused on review performance trends and rating movement drivers to guide operational changes.
Marketing and PR teams focused on brand sentiment, topics, and competitor mentions in public channels
Brand24 emphasizes near real-time mention monitoring with sentiment and topic breakdowns plus customizable alerts to prioritize response work. It also provides share-of-voice style comparisons and exportable reporting for stakeholder updates.
Enterprises running closed-loop brand feedback and reputation programs across teams
Qualtrics supports enterprise-grade experience management that links survey capture to closed-loop actioning with named owners, deadlines, and status tracking. It also provides robust dashboards for segmenting sentiment and experience drivers with enterprise governance via role-based access and centralized data handling.
Common Mistakes to Avoid
Several recurring pitfalls show up across tools when expectations do not match operational workflows, integration approach, or channel coverage.
Buying a monitoring tool without an operational inbox for response handling
Brand24 centers on listening and alerting, so teams needing a centralized place to draft and route replies should pair it with tools like Sprout Social or Birdeye that provide inbox-based engagement workflows.
Overlooking workflow setup effort for multi-location governance
Reputation.com and Yext can require substantial setup and governance work for multi-location workflows and listings hierarchy synchronization. Birdeye and ReviewTrackers also have heavier setup for advanced multi-location reporting, so teams should plan for admin time when scaling beyond a small footprint.
Expecting cross-platform reputation control from a platform that is channel-centered
Trustpilot Business concentrates reputation workflows inside Trustpilot-centric review management, so cross-platform review control is limited compared with multi-channel inbox tools like Sprout Social. Google Business Profile is also Google-first, so it does not provide a centralized omnichannel inbox beyond Google.
Using generic reporting instead of driver-focused analytics and closed-loop action
Qualtrics is designed for actioning survey insights into accountable tasks, while tools that emphasize monitoring can leave teams without direct next steps. Birdeye and Reputation.com include analytics tied to rating or sentiment movement drivers, so teams should ensure analytics connect to operational change workflows.
How We Selected and Ranked These Tools
we evaluated every tool on three sub-dimensions. Features received a weight of 0.4, ease of use received a weight of 0.3, and value received a weight of 0.3. The overall rating equals 0.40 × features + 0.30 × ease of use + 0.30 × value. Birdeye separated from lower-ranked tools with its concrete combination of a review management inbox, automated review requests, and location-level tracking that scored strongly on features while still maintaining an ease of use score that supported day-to-day workflow adoption.
Frequently Asked Questions About Business Reputation Management Software
Which business reputation management tool centralizes multi-location review tracking and response workflows?
Birdeye centralizes review monitoring across locations with a workflow-style review management inbox that supports automated review requests and location-level tracking. ReviewTrackers also centralizes multi-platform review response handling with assignable, ticket-like workflows for ongoing operations across locations.
What tool best combines reviews and social listening with task assignment for consistent replies?
Reputation.com combines review and social listening with structured response workflows that tie inbound items to tasks for governance and consistent handling. Sprout Social covers social mentions with a centralized inbox that supports assignment and collaboration, then adds analytics for reputation signals and sentiment trends.
Which option is designed for near real-time brand and competitor monitoring with alerts?
Brand24 is built for near real-time tracking of brand and competitor mentions across public web and social sources. It provides sentiment and topic breakdowns with customizable alerts so teams can react quickly to reputation changes.
Which platform suits enterprise teams that need closed-loop reputation programs with named owners and deadlines?
Qualtrics supports closed-loop brand feedback workflows that connect survey capture to advanced analytics and instrumented customer experience journeys. It adds governance controls like role-based access and centralized data handling for multi-team reputation programs.
How do tools handle replying at scale when reviews come from multiple channels and locations?
Birdeye routes customer communication across channels using unified profiles and activity history, then supports moderation-style response workflows for scale. Yext provides ticketing-style workflows and response management tied to centralized Locations and Listings data, which helps keep replies aligned with location records.
Which software targets verified reviews and includes moderation and dispute tooling?
Trustpilot centers reputation signals on verified customer reviews and includes moderation workflows for businesses responding publicly. It also provides dispute and review integrity tooling plus analytics that surface themes in customer feedback.
Which solution is best for teams focused on local SEO data consistency alongside reputation management?
Yext targets search-first reputation impact by syncing location and business data across digital surfaces so listings stay consistent. It pairs that data propagation with review monitoring and ticketing-style workflows for coordinated review responses.
Which tool is suitable for engineering teams that want to embed review monitoring and analytics into internal systems?
Birdeye API exposes review, ratings, and other reputation signals through programmable endpoints for automated tracking and custom reporting. It fits workflows where reviews must be routed into internal tools, alerting systems, or location-performance dashboards.
What is the most direct option for managing Google-first reputation workflows by location?
Google Business Profile supports location presence management directly on Google Search and Maps with review monitoring and response tools in the Business Profile dashboard. It also offers reply templates and user access controls per location, which suits Google-first operational handling.
Tools reviewed
Referenced in the comparison table and product reviews above.
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