GITNUXSOFTWARE ADVICE
Business Process OutsourcingTop 10 Best Automation Email Software of 2026
Top 10 picks for automation email software, comparing Kit, MailerLite, and Klaviyo features and fit for marketing teams and campaigns.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
Agents extract product evidence with provenance, then collect written reviews and transcribe video reviews and podcasts.
Framework: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Kit is the best pick for creators and small teams who want event-to-email automation with branching because its workflow builder lets each contact take different steps based on what they did next, while HubSpot Marketing Hub is the stronger alternative for CRM-grounded journeys thanks to CRM-synced engagement events and contact-property logic.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Kit
Workflow branching that lets each contact follow different steps based on prior actions and conditions.
Best for: Fits when teams need event-to-email automation with API triggers and team governance.
MailerLite
Editor pickWorkflow execution history shows step-by-step delivery status for debugging automation branches.
Best for: Fits when marketing ops needs editable visual automations with API and webhook integration.
Klaviyo
Editor pickProfile-first event logic lets automation conditions and dynamic content use the same unified customer attributes.
Best for: Fits when ecommerce-focused teams need profile-driven behavioral automation and consistent segmentation across channels.
Comparison Table
Kit
SMBEmail automation platform for creators with tag-based subscriber segmentation and visual sequence builder.
Workflow branching that lets each contact follow different steps based on prior actions and conditions.
Kit is built for marketers and engineering teams that need event-to-email automation with configurable triggers and multi-step journeys. The workflow builder supports conditions, waits, and per-contact branching so the next action depends on prior steps. Template editing supports dynamic content blocks that can vary by contact fields without duplicating templates.
A key tradeoff is that deeper deliverability tuning requires careful list hygiene and ongoing ops, since advanced setup is not a guided wizard. Kit fits best when teams already define contact fields and events in a CRM or data pipeline and then want consistent execution across lifecycle touchpoints.
- +Event-driven workflows with branching and conditional steps
- +Dynamic content blocks reduce template duplication across audiences
- +API and webhooks support custom triggers and data sync
- +Role-based access helps manage marketing and operations teams
- –Requires setup discipline for reliable contact-state and event mapping
- –Advanced deliverability operations are not fully automated
- –Large programs need careful workflow design to avoid excessive steps
- –Debugging cross-system trigger issues can take more time than expected
Lifecycle marketers
Behavior-triggered onboarding sequences
Faster engagement after signup
Revenue operations teams
CRM event to nurture sync
Cleaner handoffs to marketing
Show 2 more scenarios
Product analytics teams
Event stream driven messaging
More precise messaging criteria
Use webhooks to start journeys from product events and properties.
Marketing ops leads
Team access and workflow governance
Lower risk of accidental changes
Assign roles for editors and builders and manage project-level permissions.
Best for: Fits when teams need event-to-email automation with API triggers and team governance.
MailerLite
SMBEmail marketing platform with automation workflow builder using triggers, actions, and conditions.
Workflow execution history shows step-by-step delivery status for debugging automation branches.
MailerLite automation supports multi-step workflows with condition checks and branching, which is useful for turning basic drip sequences into event-driven journeys. The platform pairs automation entry points with audience fields so updates to contact attributes can affect later steps without rebuilding earlier logic. Integration depth is reinforced by an API for contact and campaign operations, plus webhook triggers for external systems that need to react to subscriber events. The admin experience includes account-level controls for user access, and it provides operational visibility through workflow execution history.
A key tradeoff is that advanced governance and enterprise-style audit controls are not as granular as in the highest tier marketing systems, which can complicate cross-team approvals. MailerLite fits best for growth marketing and lifecycle programs where teams need fast iteration on workflow logic, plus reliable event sync to keep messaging aligned with CRM states. It is also a strong fit when webhook-driven event handling is needed for downstream tooling like lead routing and marketing ops dashboards.
- +Visual workflow builder supports branching across multi-step journeys
- +API plus webhooks support event-driven integrations with external systems
- +Automation steps react to contact field changes without full rebuilds
- +Workflow history helps track execution for debugging and iteration
- –Audit and RBAC granularity is thinner than enterprise automation suites
- –Complex scoring logic may require external preprocessing before syncing
Lifecycle marketing teams
Behavior-triggered onboarding sequences
Higher activation through consistent follow-up
Marketing ops and RevOps
CRM sync for lead status changes
Reduced misrouted follow-up
Show 1 more scenario
Product marketing teams
Event webhooks feeding campaigns
Faster responses to user actions
Webhook triggers initiate campaigns when product usage events arrive from external systems.
Best for: Fits when marketing ops needs editable visual automations with API and webhook integration.
Klaviyo
SMBEmail and SMS automation platform built for ecommerce with behavioral triggers and product recommendations.
Profile-first event logic lets automation conditions and dynamic content use the same unified customer attributes.
Klaviyo pairs marketing email automation with a tightly connected customer profile so workflows can react to buying, browsing, and lifecycle events without rebuilding logic per list. Behavioral trigger workflows support multi-step sequences with branching conditions, timed delays, and dynamic content blocks driven by event and profile attributes.
Its API and event ingestion model lets external systems stream events and keep segmentation aligned with real-time customer behavior. Advanced reporting ties campaign performance back to the same profile fields used in automation decisions.
- +Event-based workflows branch on profile and behavior attributes in one configuration
- +Dynamic content blocks map to attributes used inside automation conditions
- +Broad integration coverage for ecommerce and CRM-adjacent systems reduces custom wiring
- +Workflow reporting connects send outcomes to the same attributes driving triggers
- –Complex branching and timing can create hard-to-debug workflow states
- –Governance for multi-team changes requires disciplined ownership and review
Omnichannel ecommerce marketers
Coordinate email and SMS lifecycle messaging
More consistent cross-channel messages
Marketing teams managing brands
Standardize templates and personalization blocks
Reusable approved designs
Show 2 more scenarios
Ecommerce retention teams
Trigger abandoned-cart recovery reminders
More consistent recovery messaging
Cart and browsing events start personalized email or SMS sequences matched to shopper intent.
Performance and growth marketers
Run tests on timing and variants
Data-informed iteration
Campaign experimentation compares messaging and send times with cohort-level performance reporting.
Best for: Fits when ecommerce-focused teams need profile-driven behavioral automation and consistent segmentation across channels.
Drip
SMBEcommerce email automation platform with behavioral tracking and revenue attribution per workflow.
Drip’s workflow builder can chain event conditions into multi-step customer journeys with dynamic message personalization.
Drip’s core workflow engine centers on multi-step sequences that react to events like form submissions, purchases, and email engagement. Dynamic content blocks let messages vary by contact attributes inside a single template, which helps teams avoid duplicating campaigns. Behavioral trigger logic supports iterative journeys where later steps depend on earlier actions. The result is tighter control over how contacts move through lifecycle stage transitions.
- +Event-triggered workflows that react to on-site and product actions
- +Dynamic content blocks vary messaging by contact attributes
- +Contact lifecycle stages support consistent journey governance
- +A documented API enables automation beyond the email UI
- –Requires consistent event tracking or trigger logic degrades
- –Complex journeys take longer to validate across segments
- –Deliverability tuning needs active operational ownership
- –Reporting can feel workflow-centric rather than campaign-centric
Lifecycle marketers
Turn signups into onboarding sequences
Higher activation and retention
RevOps teams
Sync CRM states into nurture paths
Cleaner pipeline follow-up
Show 1 more scenario
E-commerce growth teams
Recover carts and re-engage buyers
Improved repeat purchase rate
Trigger sequences from purchase intent and post-purchase actions.
Best for: Fits when teams run behavior-driven lifecycle journeys and can maintain event quality.
HubSpot Marketing Hub
enterpriseMarketing automation software with bulk email, CRM segmentation, workflows, and campaign analytics.
Journey automation tied to HubSpot CRM lifecycle and engagement events, with branching on contact properties.
HubSpot Marketing Hub runs automation email workflows tied to CRM records, so sends react to contact lifecycle, properties, and engagement signals. Its core capabilities include multi-step email journeys with branching based on contact data and behavior, plus connected campaigns that coordinate emails with forms, landing pages, and other marketing actions on shared contact records.
- +CRM-synced journeys branch on contact properties and engagement events
- +Graph-style workflow builder supports multi-step sequencing and conditional logic
- +Admin controls and role permissions cover marketing asset creation and access
- +Deep integration with forms, landing pages, and contact timeline signals
- –Complex journey logic can become hard to audit at scale
- –Advanced personalization and automation often depend on data hygiene discipline
Lifecycle marketers
Property and behavior-based nurture journeys
Context-aware follow-ups at each step
Marketing operations teams
Unified email and web campaign orchestration
Connected actions instead of isolated sends
Show 2 more scenarios
Revenue operations teams
CRM-signal-driven lead handoff
Consistent handoffs on shared signals
Operations routes qualified contacts toward sales follow-up using CRM properties and engagement events.
Growth marketers
Behavior-triggered enrollment and messaging
Timely messaging tied to observed actions
Marketers trigger automated emails when contacts submit forms or meet defined CRM conditions.
Best for: Fits when teams want CRM-grounded automation email journeys with governance and integration depth.
Keap
SMBSmall business CRM with email automation campaigns, appointment scheduling, and pipeline management.
Keap CRM object updates can be executed inside the same automation flow that sends the email.
Keap pairs marketing automation with CRM records so email workflows can read and update lead and customer fields in one system. Workflow automation is built around campaign triggers, multi-step sequences, and conditional paths that can react to engagement and lifecycle state.
- +CRM-backed automation lets workflows branch on contact lifecycle and engagement fields
- +Webhooks and API support bi-directional sync with external systems for triggers and data updates
- +Sequence logic supports conditional steps and repeated journeys for returning contacts
- +Built-in unsubscribe and suppression handling reduces common list hygiene failures
- –Complex multi-branch journeys require careful configuration to avoid duplicate sends
- –Workflow debugging is harder than simpler builders with fewer conditional steps
- –Advanced segmentation can be slower when workflows depend on many computed fields
- –API coverage may require custom mapping for edge-case contact and activity objects
Sales and marketing teams
Automate multi-step follow-up sequences
Fewer manual reminders
Small sales teams
Execute actions tied to pipeline stages
Connected handoffs and tasks
Show 2 more scenarios
Service business operations
Turn intake into onboarding tasks
Fewer missed handoffs
Lifecycle changes create scheduled reminders and communication sequences that follow repeatable onboarding logic.
Client success teams
Schedule retention and renewal outreach
Easier scheduling and tracking
Tags and lifecycle fields trigger planned retention or renewal messaging tied to account activity.
Best for: Fits when mid-market teams need CRM-connected automation and external system triggers without switching tools.
AWeber
SMBEmail marketing platform with automated campaign sequences and landing page builder.
Autoresponder-style multi-step sequences provide a straightforward path for timed and conditional nurture flows.
AWeber is an automation email system aimed at marketers who need list-first campaigns with clear workflow steps. Contact management, segmentation, and autoresponder-style journeys support routine nurture flows without building complex custom logic.
- +Workflow builder supports multi-step autoresponder sequences
- +Segment contacts by list attributes for campaign targeting
- +Unsubscribe handling is built into email message operations
- +Reporting covers campaign engagement at the list and campaign level
- –Automation depth is limited compared with enterprise workflow engines
- –Advanced API integration and webhook-driven triggers are not the main design center
- –Governance features like audit log and RBAC controls are not a core strength
- –Complex cross-channel orchestration requires external tooling
Email marketers
Re-engage less-active subscribers
Structured re-engagement attempts
Marketing teams and operators
Review send results across variations
Basic improvement evidence
Show 2 more scenarios
Small businesses and entrepreneurs
Send segmented promotions to subscribers
Targeted promotional delivery
Promotional campaigns target subscriber groups with product, service, launch, or event messaging.
Lifecycle and interest marketers
Tailor messaging using tags and fields
More relevant email distribution
Tags and profile fields organize audiences so broadcasts and follow-up sequences match subscriber interests.
Best for: Fits when list-based nurture needs a guided automation workflow and marketer-managed segmentation.
Customer.io
API-firstAPI-first messaging automation platform supporting email, SMS, and push notifications driven by customer events.
Behavior-triggered journeys that maintain contact state across steps, driven by event ingestion via REST API.
Customer.io uses an event-based model for automation, so email messages can key off the sequence of customer actions rather than only static segments.
- +Event-driven workflows let messaging depend on real-time customer actions.
- +Conditional branching supports multi-step journeys with clear decision points.
- +REST API enables custom event ingestion and workflow triggering.
- +Dynamic content variables keep one template usable across segments.
- –Workflow debugging can be slow when conditions depend on multiple past events.
- –Governance features require careful configuration of roles and data access.
- –Advanced send controls and throughput tuning take hands-on setup work.
- –Some operational deliverability tasks still depend on external SMTP relay configuration.
Customer experience teams
Trigger messages from support interactions
Coordinated post-service communication
Demand generation teams
Route leads through attribute-based sequences
Consistent lead progression
Show 2 more scenarios
Ecommerce and growth marketers
Send promotions from behavior signals
More relevant follow-up messaging
Browsing, purchase, or usage events drive personalized campaign steps within event-based journeys.
Product-led lifecycle teams
Guide users after key actions
More consistent onboarding progression
Product actions and missed events trigger educational and activation message sequences.
Best for: Fits when marketers need behavior-based email automation wired to a developer-owned event stream.
Constant Contact
SMBEmail marketing platform with automated email series, event triggers, and contact list segmentation.
Behavior-based automation that can trigger journeys from contact activity captured in Constant Contact data flows.
Constant Contact sends automated email programs built around list segmentation, scheduled campaigns, and event-driven sends tied to marketing activities. It supports common marketer workflows like onboarding drips, behavioral follow-ups from contact activity, and multi-step journeys that can branch based on conditions set in the campaign builder.
- +Journey builder supports multi-step logic with conditional paths for automated follow-up
- +Contact and list management includes built-in suppression and unsubscribe handling
- +Automation can react to engagement and activity so messaging adapts over time
- +API access supports sync and event-driven automation for external systems
- –Workflow branching is limited compared with enterprise automation suites
- –API automation still requires custom engineering for advanced segmentation schemas
Small businesses
Follow up after cart or browse actions
More follow-up opportunities
Nonprofits and community organizations
Promote events and manage registration reminders
More coordinated event outreach
Show 2 more scenarios
Small business marketing teams
Nurture prospects from signup forms
Ongoing prospect outreach
Scheduled and engagement-based messages maintain prospect communication without manual follow-ups.
Small organizations with new members
Send onboarding drips for new subscribers
More consistent new-contact communication
Signup and list-join events trigger a series of welcome messages for new contacts.
Best for: Fits when marketing teams need visual automation with API-based integration for CRM and data sync.
GetResponse
SMBEmail marketing platform with visual automation builder, landing pages, and webinar hosting.
Webhook-triggered automation lets external events start workflows without routing everything through forms or email replies.
GetResponse is an automation email solution with marketing automation workflows plus newsletter and landing page tools. It supports multi-step journeys driven by behavioral and form events, then delivers drip sequences with dynamic content and standard A/B split testing.
- +Visual journey builder for multi-step automation with clear trigger-to-action flow
- +Dynamic content blocks for tailoring messages by contact attributes and segments
- +Webhook triggers for starting workflows from external systems
- +Built-in unsubscribe handling tied to campaign sending
- –Complex journeys can become hard to audit without disciplined workflow naming
- –API integration requires custom engineering for advanced CRM data mappings
- –Behavioral triggers need careful event design to avoid duplicate sends
- –A/B testing scope is narrower than full experimentation programs
Lifecycle marketers
Branch journeys using clicks and inactivity
Follow-up reflects activity
Marketing teams running webinars
Coordinate webinar promotion and follow-up
Coordinated event communications
Show 2 more scenarios
Small business marketing teams
Send recurring newsletter updates
Consistent newsletter delivery
Newsletters deliver recurring updates to segmented contact lists with engagement reporting.
Marketing analysts and managers
Measure engagement and funnel progression
Visibility into conversion progress
Performance measurement reviews engagement signals and funnel conversion progress from email activity.
Best for: Fits when mid-market marketers need journey automation with webhook and API integration for external event signals.
Conclusion
After evaluating 10 automation email software, Kit stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Automation Email Software
Automation email software buyers need more than drag-and-drop sends because each platform encodes different rules for branching, event triggers, and how contact state moves through a workflow.
This buyer’s guide covers Kit, Drip, MailerLite, Klaviyo, HubSpot, GetResponse, Customer.io, Keap, Constant Contact, and AWeber, with emphasis on where API integration depth and workflow governance differ across common marketing stacks.
The sections that follow map each tool’s automation surface to practical marketer workflows so the selection fits how contacts and events are actually stored, updated, and acted on during execution.
Automation Email Software that turns events and CRM changes into governed journeys
Automation email software is a workflow system that starts from defined triggers like form submissions, product actions, or external signals and then routes contacts through multi-step email logic with conditions.
Kit and Drip show how automation depth changes the buyer’s experience, since both focus on event-driven journeys and dynamic message blocks while requiring consistent event quality for reliable branching outcomes.
MailerLite adds workflow execution history to help teams debug which step ran for a contact, and that difference matters when complex branching conditions generate unexpected workflow states.
In practice, the tool chosen determines whether marketing operations can iterate safely on journey logic and track execution across segments without losing control of contact lifecycle state.
Automation criteria that decide whether journeys branch correctly
Branching logic quality determines whether a contact follows the intended path when prior actions change timing, eligibility, or message content.
The strongest automation email platforms tie triggers to event or CRM state in a way that can be audited during execution, not just authored on a canvas.
Event-driven branching with conditional step routing
Kit routes contacts through different steps based on prior actions and conditions, and it supports workflow branching that depends on contact state and event history. Drip chains event conditions into multi-step customer journeys with dynamic message personalization.
Profile-first event logic for consistent attributes across steps
Klaviyo uses unified customer attributes so automation conditions and dynamic content can reference the same profile-driven fields. This reduces mismatches that happen when event payload fields and segmentation fields drift over time.
Debugging visibility for step-by-step execution outcomes
MailerLite includes workflow execution history that shows step-by-step delivery status so teams can identify which branch ran and when. This makes it faster to isolate logic errors in multi-step journeys.
CRM lifecycle and property changes as first-class branching conditions
HubSpot uses CRM lifecycle and property changes as first-class branching conditions, so contact state stays consistent across email steps. Keap also supports CRM-backed automation so workflows can branch on lifecycle and engagement fields inside the same flow.
Developer-owned event ingestion and automation via REST API
Customer.io maintains contact state across steps using behavior-triggered journeys driven by event ingestion via REST API. This is designed for teams where the event stream lives with developers, not inside the email tool.
External signals that start workflows without routing through email replies
GetResponse supports webhook-triggered automation so external events can start workflows without routing everything through forms or email replies. Kit and Drip also rely on event triggers, but GetResponse specifically emphasizes starting journeys from external signals.
Choose by trigger ownership, branching complexity, and governance needs
The first decision is where the source of truth for events or contact state lives, because each platform encodes different assumptions about how triggers map to eligibility and timing.
The second decision is how much workflow complexity and governance discipline the team can run, because advanced branching can be either manageable or difficult to audit depending on how execution and roles are handled.
Map where events originate and who owns that pipeline
If the event stream is developer-owned and delivered via REST API, Customer.io fits behavior-triggered journeys that maintain contact state across steps. If event triggers are tracked and maintained inside the marketing stack, Kit and Drip fit event-triggered workflows with dynamic content blocks that depend on consistent event quality.
Select a branching model that matches journey complexity
If each contact must follow different steps based on prior actions and conditions, Kit’s workflow branching is designed for conditional step routing. If the main need is chaining event conditions into multi-step customer journeys, Drip’s journey builder is built around chaining logic that varies messaging by contact attributes.
Pick the attribute system that should drive both conditions and messaging
If marketing needs one set of customer attributes used inside both automation conditions and dynamic message blocks, Klaviyo’s profile-first event logic is built for that alignment. If the CRM is the system of record for contact state, HubSpot’s CRM lifecycle and property changes as first-class branching conditions reduce state drift across steps.
Decide how debugging and governance will work in day-to-day operations
If the operations team must debug branching outcomes quickly, MailerLite’s workflow execution history provides step-by-step delivery status for automation branches. If multi-team changes require clear ownership and review, Klaviyo’s governance needs disciplined ownership for multi-team changes.
Plan for external workflow starts from non-marketing systems
If workflows must start from webhook-driven external signals, GetResponse supports webhook-triggered automation with a clear trigger-to-action flow. If the workflow also needs to update CRM objects during execution, Keap’s CRM object updates inside the same automation flow can reduce tool-switching.
Which teams should shortlist each kind of automation email stack
Automation email software fits best when the team needs more than timed sequences and must route contacts through different logic paths based on real interaction signals.
Shortlists should align to the team’s ownership of events, the role of CRM in state, and the volume of journey changes that require governance.
Marketing ops teams running conditional lifecycle journeys across many audiences
Kit supports event-driven workflows with branching and conditional steps while using dynamic content blocks to reduce template duplication across audiences.
Ecommerce-focused teams standardizing attributes for both segmentation and message variation
Klaviyo’s profile-first event logic lets automation conditions and dynamic content use the same unified customer attributes, which keeps segmentation and messaging aligned.
Developer-owned event-stream teams building behavior-triggered messaging
Customer.io is built around behavior-triggered journeys that maintain contact state across steps, driven by event ingestion via REST API.
CRM-centered marketers who want automation to follow lifecycle and property changes
HubSpot’s workflow automation treats CRM lifecycle and property changes as first-class branching conditions, so contact state stays consistent across email steps.
Common automation email mistakes that cause broken journeys
Automation failures usually come from mismatches between the trigger signals being tracked and the conditions used to route contacts.
Other failures come from insufficient visibility into which branch executed and from governance gaps that let multiple teams alter logic without review.
Launching branching logic before the event or contact-state mapping is stable
Kit and Drip both depend on consistent event quality, so workflow branching can produce wrong routing when trigger-to-state mapping is still changing.
Treating complex journey outcomes as easy to debug without execution visibility
MailerLite’s workflow execution history supports step-by-step delivery status, and without that level of visibility teams often lose time finding which decision point selected the wrong path.
Using CRM-linked automation without a governance plan for who can publish changes
HubSpot workflows can branch on CRM lifecycle and property changes, but webhook and API-driven workflow publishing needs governance for who can publish changes.
Assuming event attributes used in conditions match the attributes used in dynamic content
Klaviyo is profile-first so conditions and dynamic content reference the same unified customer attributes, but other systems can require extra preprocessing to keep those fields aligned.
Building deep multi-branch journeys that become hard to audit
GetResponse warns that complex journeys can become hard to audit without disciplined workflow naming, so workflows with many branches need naming standards and review routines.
How We Selected and Ranked These Tools
We evaluated workflow branching capability, conditional routing behavior, and how triggers connect to contact state across Kit, Drip, and MailerLite. We scored features at 40% weight, and we scored ease and value at 30% each based on how quickly teams can validate multi-step logic and maintain it over time.
Kit ranked highest because its workflow branching supports different steps based on prior actions and conditions, and because dynamic content blocks reduce template duplication across audiences. We also weighed Kit’s operational tradeoffs where reliable contact-state and event mapping requires setup discipline, especially compared with simpler sequence-focused tools.
Frequently Asked Questions About Automation Email Software
How do event triggers work across Kit, Customer.io, and HubSpot?
Which platform best supports branching workflows for different customer paths, and what limits appear?
What breaks if an organization needs consistent segmentation logic across lists and profiles?
When should marketers choose webhook-triggered automation over form-based triggers in GetResponse and Keap?
How does RBAC and audit visibility differ between Customer.io and Kit?
How is data migration handled when moving automation logic into Klaviyo or MailerLite?
What integration surface matters most when syncing contacts and automation state with Salesforce, and where do the limits show up?
How do unsubscribe and suppression mechanics affect deliverability workflows in Keap and AWeber?
Where does administrative control fall short when teams need debugging for multi-step automation runs?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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