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Marketing AdvertisingTop 10 Best Advertising Design Software of 2026
Discover the top 10 advertising design software tools to create stunning campaigns. Find your perfect fit today.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Adobe Express
Brand Kit with reusable logos, colors, and fonts across all Express designs
Built for marketing teams producing frequent ad creatives with brand consistency and fast turnaround.
Canva
Brand Kit
Built for marketing teams producing consistent ad creatives without heavy design tooling.
Figma
Components and variants for maintaining consistent ad templates across campaign sizes
Built for marketing teams creating multi-format ad creatives with collaborative review cycles.
Comparison Table
This comparison table evaluates top advertising design software for building campaign assets, including Adobe Express, Canva, Figma, Adobe Photoshop, and Adobe Illustrator. It breaks down how each tool supports layout and branding, image and vector workflows, collaboration, and handoff options so teams can match software capabilities to their creative process.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Adobe Express Adobe Express creates social ads and marketing graphics with templates, brand kits, and one-click export formats. | template-based design | 8.6/10 | 8.6/10 | 9.0/10 | 8.2/10 |
| 2 | Canva Canva designs ad creatives using drag-and-drop layouts, template libraries, and direct publishing exports. | all-in-one graphic design | 8.4/10 | 8.3/10 | 9.0/10 | 7.9/10 |
| 3 | Figma Figma supports collaborative creation of ad creatives through vector editing, design systems, and prototyping for campaigns. | collaborative UI design | 8.2/10 | 8.7/10 | 7.8/10 | 8.0/10 |
| 4 | Adobe Photoshop Photoshop edits images and produces high-fidelity ad assets with advanced compositing, retouching, and export controls. | pro image editing | 8.5/10 | 9.0/10 | 7.9/10 | 8.4/10 |
| 5 | Adobe Illustrator Illustrator builds scalable vector artwork for ads with precision tools for logos, icons, and typographic layouts. | vector illustration | 8.1/10 | 8.7/10 | 7.8/10 | 7.6/10 |
| 6 | Affinity Designer Affinity Designer creates vector and raster advertising artwork with professional pen tools and export workflows. | desktop vector/raster | 8.1/10 | 8.6/10 | 7.6/10 | 7.9/10 |
| 7 | CorelDRAW CorelDRAW designs print and digital ad creatives using vector layout tools, typography features, and output presets. | print-and-vector design | 8.2/10 | 8.6/10 | 7.8/10 | 8.0/10 |
| 8 | Crello Crello generates marketing ad graphics with templates and automated resizing for social campaigns. | template-based ads | 7.9/10 | 7.4/10 | 8.6/10 | 7.8/10 |
| 9 | Stencil Stencil creates social ad images using templates, a built-in image library, and brand font and color controls. | lightweight social ads | 7.8/10 | 7.8/10 | 8.6/10 | 6.9/10 |
| 10 | VistaCreate VistaCreate produces ad creatives from templates with automated resizing and editable assets for marketing campaigns. | template ad builder | 7.3/10 | 7.2/10 | 7.8/10 | 6.8/10 |
Adobe Express creates social ads and marketing graphics with templates, brand kits, and one-click export formats.
Canva designs ad creatives using drag-and-drop layouts, template libraries, and direct publishing exports.
Figma supports collaborative creation of ad creatives through vector editing, design systems, and prototyping for campaigns.
Photoshop edits images and produces high-fidelity ad assets with advanced compositing, retouching, and export controls.
Illustrator builds scalable vector artwork for ads with precision tools for logos, icons, and typographic layouts.
Affinity Designer creates vector and raster advertising artwork with professional pen tools and export workflows.
CorelDRAW designs print and digital ad creatives using vector layout tools, typography features, and output presets.
Crello generates marketing ad graphics with templates and automated resizing for social campaigns.
Stencil creates social ad images using templates, a built-in image library, and brand font and color controls.
VistaCreate produces ad creatives from templates with automated resizing and editable assets for marketing campaigns.
Adobe Express
template-based designAdobe Express creates social ads and marketing graphics with templates, brand kits, and one-click export formats.
Brand Kit with reusable logos, colors, and fonts across all Express designs
Adobe Express stands out for blending ad-ready templates with editing tools that work directly in a browser workflow. It supports creating social posts, display ads, flyers, and video ads using layouts, brand assets, and export controls. Built-in access to Adobe Fonts and common creative assets helps teams move from concept to publish without switching tools. It also integrates with common Adobe workflows for assets and consistency across campaigns.
Pros
- Template library for ad formats like social posts and display ads
- Brand Kit keeps logos, colors, and fonts consistent across campaign assets
- Quick exports for common ad sizes and formats without manual layout work
Cons
- Advanced vector and layout controls lag behind dedicated desktop editors
- Complex multi-page design workflows can feel less flexible than specialized tools
- Asset management for large creative libraries is not as robust as DAM systems
Best For
Marketing teams producing frequent ad creatives with brand consistency and fast turnaround
Canva
all-in-one graphic designCanva designs ad creatives using drag-and-drop layouts, template libraries, and direct publishing exports.
Brand Kit
Canva stands out for ad creative production through a large template library plus a drag-and-drop editor that works with brand assets. It supports campaign-ready deliverables like social posts, display ads, presentations, and printable marketing materials with layout tools and export options. Collaboration features enable teams to comment, share designs, and manage assets inside a single workspace. Advertising teams can also automate repetitive layouts using reusable elements and brand kits.
Pros
- Template library covers common ad formats like social posts, stories, and banners
- Brand kit centralizes fonts, colors, and logos for consistent campaign creatives
- Team collaboration supports comments and shared links for faster iteration
- Exports support multiple ad-ready formats for web, print, and presentations
- Reusable elements and layout tools speed up production for recurring campaigns
Cons
- Advanced motion and complex layout workflows can require extra workarounds
- File organization can become messy at scale without strong naming discipline
- Some fine-grained design controls lag behind pro vector-first editors
Best For
Marketing teams producing consistent ad creatives without heavy design tooling
Figma
collaborative UI designFigma supports collaborative creation of ad creatives through vector editing, design systems, and prototyping for campaigns.
Components and variants for maintaining consistent ad templates across campaign sizes
Figma stands out with fully browser-based, real-time collaborative design for advertising assets. It supports layout grids, components, and design tokens to keep campaign creatives consistent across formats and teams. Vector editing, prototyping, and annotation tools help teams move from ad concept to shareable previews. Version history and comment threads support structured review cycles for marketing workflows.
Pros
- Real-time collaboration with comments and approvals on shared ad mockups
- Components and variants keep multi-format campaign creatives consistent
- Powerful vector tools and typography controls for banner and social assets
- Design tokens and styles reduce rework across teams and templates
- Prototyping helps validate landing page ads and flows without exports
Cons
- Advanced layout features can feel complex for simple ad production
- Large, component-heavy files can slow down on less capable machines
- Pixel-perfect export workflows may require careful setup and testing
Best For
Marketing teams creating multi-format ad creatives with collaborative review cycles
Adobe Photoshop
pro image editingPhotoshop edits images and produces high-fidelity ad assets with advanced compositing, retouching, and export controls.
Content-Aware Fill for reconstructing backgrounds and removing unwanted elements
Adobe Photoshop stands out for its pixel-level control and industry-standard editing tools for print and digital advertising assets. Core capabilities include layered composition, advanced selection and masking, and robust typography and color management workflows. Powerful automation via actions and scripting supports repeatable ad variations like banners, social creatives, and retouched product imagery.
Pros
- Pixel-precise layers, masks, and retouching for high-impact ad visuals
- Strong selection and compositing tools for complex subject cutouts
- Color management features support consistent results across output formats
- Automation with actions and scripts speeds repeatable campaign variations
- Extensive file format support covers common ad production deliverables
Cons
- Steep learning curve for advanced workflows and scripting
- Large layered files can become slow on less capable systems
- Limited native layout automation compared with dedicated design tools
Best For
Art teams producing image-heavy ads needing precise retouching and compositing
Adobe Illustrator
vector illustrationIllustrator builds scalable vector artwork for ads with precision tools for logos, icons, and typographic layouts.
Artboards with Export for Screens streamlines multi-format ad delivery from one Illustrator file
Adobe Illustrator stands out for precision vector creation and page-layout control for ad creatives. Core capabilities include artboards for multi-size export, scalable typography and shapes, and pixel-perfect paths with anchor-based editing. The tool also supports effects like Appearance styling, symbol workflows, and tight integration with Photoshop and After Effects for campaign production.
Pros
- Vector tools produce crisp logos, icons, and scalable ad graphics
- Artboards enable one-file campaign exports for multiple ad sizes
- Appearance panel supports layered styling without flattening artwork
Cons
- Complex panels and workflows slow down first-time ad designers
- Advanced typography and effects often require careful layer organization
Best For
Advertising teams needing production-grade vector ad assets and repeatable exports
Affinity Designer
desktop vector/rasterAffinity Designer creates vector and raster advertising artwork with professional pen tools and export workflows.
Dual Persona for switching between Vector and Pixel tools within the same canvas
Affinity Designer stands out for its dual persona workflow that supports both vector-first illustration and pixel-level editing in one design document. Advertising teams can create print and digital assets with robust vector tools, typography, and export controls for common ad formats. The app also supports non-destructive effects, layers, and color management that help keep brand visuals consistent across campaigns. It is a strong fit for designing ad creatives fast, but advanced layout automation and asset management features are less mature than specialist marketing design suites.
Pros
- Vector and pixel workflows in one app via Dual Persona
- Fast vector drawing with precise nodes, curves, and snapping
- Layer, style, and effect workflows support reusable creative systems
- Solid typography tools for headline and ad copy layouts
- Export options for multiple artboards and common ad resolutions
Cons
- Learning curve is steep for professional vector and effects workflows
- Limited built-in campaign templating and layout automation compared to marketing tools
- Asset libraries and review workflows are not as comprehensive as enterprise design platforms
Best For
Designing vector-first ad creatives with occasional pixel touch-ups
CorelDRAW
print-and-vector designCorelDRAW designs print and digital ad creatives using vector layout tools, typography features, and output presets.
PowerTRACE for converting raster art into editable vector graphics
CorelDRAW stands out for vector-first advertising production with a mature page layout workflow and precise typography tools. It combines poster, flyer, and billboard design capabilities with signmaking-friendly effects, including advanced fills, transparency, and spot color support. The software also includes tools for preparing production-ready artwork through document setup, output previews, and editability across layered objects. CorelDRAW fits teams that need fast iteration on branded graphics and print-ready deliverables rather than code-based design automation.
Pros
- Strong vector toolset for logos, ads, and typographic layouts
- Advanced page layout and master page workflow for campaign consistency
- Production-focused export controls for print and signage deliverables
Cons
- Steeper learning curve for precise layout and effects workflows
- Limited native motion graphics for ad creatives compared with dedicated tools
- Heavy documents can slow down interactive editing on weaker hardware
Best For
Print-first advertising teams needing precise vector layout and production output
Crello
template-based adsCrello generates marketing ad graphics with templates and automated resizing for social campaigns.
Template-based animated ad builder with drag-and-drop timeline editing
Crello stands out for quick ad creation using a large template library plus a drag-and-drop editor with animation support. The workflow supports brand-like content production with layers, text styling, and visual assets suitable for social ads, banners, and marketing graphics. Multiple export and format options help teams reuse designs across common ad placements, though advanced production control and complex asset pipelines are more limited than full pro design suites.
Pros
- Template-driven ad creation speeds up campaign production with minimal setup
- Drag-and-drop layout editing with layered text and asset control
- Built-in animation tools for social and display motion ads
- Brand consistency supported through reusable design elements across projects
Cons
- Advanced typography and layout precision lag behind pro design tools
- Complex multi-step workflows and asset automation are limited
- File handling can feel restrictive for heavy enterprise creative pipelines
Best For
Marketing teams producing social ads quickly without deep design tooling
Stencil
lightweight social adsStencil creates social ad images using templates, a built-in image library, and brand font and color controls.
Brand Kit for consistent fonts, colors, and templates across campaigns
Stencil stands out with a large stock library and a simple canvas built for fast ad and social creatives. It provides drag-and-drop design, brand kit management, and quick resizing for multiple formats. The platform supports image editing tools like background removal and basic retouching for everyday marketing workflows.
Pros
- Stock assets and templates accelerate production of common ad formats
- Brand Kit keeps fonts and colors consistent across campaign creatives
- One-canvas editing with instant resizing for multiple social and display sizes
- Background removal and light image edits support quick creative iteration
Cons
- Limited advanced typography controls compared with full design suites
- Fewer professional layout tools than vector-first advertising design software
- Automation is basic and lacks complex, multi-step production workflows
Best For
Marketing teams needing quick ad and social creative production
VistaCreate
template ad builderVistaCreate produces ad creatives from templates with automated resizing and editable assets for marketing campaigns.
Template marketplace with instant resize-friendly ad formats
VistaCreate stands out with a large template library for ad creatives and social posts, aimed at fast turnaround. The tool supports drag-and-drop editing, layered text and image composition, and brand-focused export options for common ad formats. Design tools cover basic background removal, photo enhancements, and reusable elements like shapes and stickers. Collaboration is lighter than enterprise design suites, so it emphasizes self-serve creation over deep workflow governance.
Pros
- Template-first workflow accelerates ad creative production with consistent layouts
- Drag-and-drop editor supports text, images, shapes, and layered composition
- Brand kits and reusable assets reduce repeated setup across campaigns
- Bulk export for multiple ad sizes speeds versioning for social and display
Cons
- Advanced layout controls and typography depth lag behind pro design suites
- Collaboration and approval workflows are limited for multi-team environments
- Asset customization can feel constrained versus fully manual vector tooling
Best For
Small teams producing social and display ads quickly without complex design ops
Conclusion
After evaluating 10 marketing advertising, Adobe Express stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Advertising Design Software
This buyer’s guide explains how to pick advertising design software for campaign production workflows using Adobe Express, Canva, Figma, Adobe Photoshop, Adobe Illustrator, Affinity Designer, CorelDRAW, Crello, Stencil, and VistaCreate. It maps key capabilities like brand kits, component-based consistency, and multi-size export to the exact strengths and limitations of each tool. It also outlines common selection mistakes that affect real ad production timelines with these platforms.
What Is Advertising Design Software?
Advertising design software creates marketing graphics and ad creatives such as social posts, display ads, flyers, posters, and motion-ready layouts. It solves repeatable campaign production problems by combining templates, brand-controlled assets, and export workflows for common ad sizes. Teams also use these tools to align typography and colors across variations while shortening the time from creative concept to publish-ready deliverables. In practice, Canva and Adobe Express focus on template-led ad production with brand kits, while Figma emphasizes collaborative creation using components and variants for multi-format campaigns.
Key Features to Look For
These features determine whether ad creation stays fast and consistent across formats, teams, and revision cycles.
Brand Kit controls reusable logos, colors, and fonts
Brand consistency requires centralized reusable brand settings that prevent mismatched typography and colors across ad variations. Adobe Express and Canva provide a Brand Kit that keeps logos, colors, and fonts consistent across campaign assets, and Stencil and Crello also use Brand Kit controls to standardize templates.
Template libraries for common ad formats and placements
Template libraries accelerate production of social ads, banners, and marketing materials by starting from ad-ready layouts instead of blank canvases. Canva and Adobe Express lead with large ad-format template coverage, while VistaCreate and Stencil emphasize template-first workflows for instant resize-friendly outputs.
Multi-format export workflows designed for campaign size variations
Campaign teams need repeatable exports across multiple ad sizes to avoid manual re-layout work. Adobe Illustrator includes artboards with Export for Screens for streamlined one-file delivery, and Adobe Express provides quick exports for common ad sizes and formats without manual layout work.
Component-based design systems for consistent templates
Multi-format consistency improves when designs scale through shared components and variants instead of rebuilding each size. Figma’s components and variants keep multi-format campaign creatives consistent across team edits, and Figma also supports design tokens and styles to reduce rework.
Pixel-level image editing and compositing for high-impact ads
Image-heavy ad creatives require advanced retouching, masking, and color management that supports print and digital output. Adobe Photoshop excels with pixel-precise layers, selection and masking, content-aware reconstruction, and repeatable variations via actions and scripting.
Vector-first production and conversion tools for print-ready graphics
Print and signage workflows need precise vector artwork, production-friendly exports, and reliable raster-to-vector conversion. CorelDRAW includes PowerTRACE for converting raster art into editable vector graphics, and CorelDRAW also offers advanced page layout features with master-style campaign consistency.
How to Choose the Right Advertising Design Software
A correct choice matches the creative workflow, the number of ad sizes, and the collaboration and asset consistency requirements to the strengths of the tool.
Start with the creative type and production precision needed
Image-heavy ads with background removal, cutouts, and retouching fit best with Adobe Photoshop because it delivers pixel-precise layers, masks, and Content-Aware Fill. Vector-first logo, icon, and typographic production fits better with Adobe Illustrator, Affinity Designer, or CorelDRAW since they emphasize scalable paths, artboards, and typography controls.
Pick the tool that matches the speed model for your ad pipeline
For fast turnaround using reusable layouts, Adobe Express and Canva provide template-led workflows with Brand Kit controls that reduce setup time per campaign. Crello and VistaCreate also optimize speed with template-based creation, with Crello adding an animated ad builder that uses drag-and-drop timeline editing for social motion formats.
Lock in brand consistency with the best available brand controls
Consistent fonts, colors, and logos require a Brand Kit system that enforces reuse across projects. Adobe Express and Canva centralize brand settings inside a Brand Kit, while Stencil and Crello also use Brand Kit controls to keep social ad templates aligned with campaign identity.
Match multi-format consistency needs to components and export features
If the team produces many sizes and expects structured review cycles, Figma is a strong fit because components and variants keep templates consistent across formats and teams can comment and annotate during review. If the requirement is one-file multi-size delivery for vector work, Adobe Illustrator’s artboards with Export for Screens reduce manual export handling across campaign variations.
Choose an environment that supports collaboration and iteration
When ad mockups must be reviewed with comments, shareable previews, and version history, Figma supports real-time collaborative design with comment threads and structured review cycles. When collaboration is lighter and creation is primarily self-serve, Stencil and VistaCreate focus on quick template-based edits and instant resizing for social and display formats.
Who Needs Advertising Design Software?
Advertising design software fits teams that must produce branded ad creatives repeatedly across formats, platforms, and revision cycles.
Marketing teams producing frequent ad creatives with brand consistency and fast turnaround
Adobe Express and Canva support brand-controlled creation using Brand Kit controls and ad-format templates so creatives can move quickly from setup to export. Stencil and VistaCreate also fit this segment because both emphasize one-canvas editing with instant resizing and template-first workflows for common social and display placements.
Marketing teams creating multi-format ad creatives with collaborative review cycles
Figma suits organizations that need real-time collaboration with comments and version history because components and variants maintain consistency across campaign sizes. Figma also supports prototyping so teams can validate ad concepts and flows without relying on exported deliverables during early iteration.
Art teams producing image-heavy ads needing precise retouching and compositing
Adobe Photoshop supports pixel-level editing with advanced selection and masking plus Content-Aware Fill for reconstructing backgrounds and removing unwanted elements. Photoshop’s actions and scripting also help produce repeatable banner and social creative variations at scale.
Print-first advertising teams needing precise vector layout and production output
CorelDRAW fits print workflows with vector-first production, advanced page layout, and production-focused export controls for signage and print deliverables. CorelDRAW’s PowerTRACE helps convert raster artwork into editable vector graphics for production-ready outcomes.
Common Mistakes to Avoid
Common pitfalls come from mismatching tool strengths to production needs, especially around advanced controls, file complexity, and review workflows.
Using a template-first tool for complex multi-page or advanced layout work
Adobe Express can feel less flexible for complex multi-page design workflows, and Canva can require workarounds for motion or complex layout needs. Switching to a dedicated layout and vector workflow in Adobe Illustrator, CorelDRAW, or Affinity Designer prevents rework when designs demand deep control.
Choosing a vector editor without planning multi-format export structure
Adobe Illustrator can streamline multi-size delivery with artboards and Export for Screens, but Illustrator workflows still require careful artboard setup for clean outputs. Figma can deliver pixel-perfect export results, but pixel-perfect export workflows require careful setup and testing for consistent spacing across sizes.
Building brand systems without centralized brand controls
Teams that rely on manual copy-paste of fonts and colors risk inconsistency across variants in Canva and Stencil. Adobe Express and Canva reduce this risk with Brand Kit reuse, and Figma reduces rework with design tokens and shared styles.
Overloading large component-heavy design files on underpowered machines
Figma can slow down when files become large and component-heavy, which can disrupt review cadence for active campaign teams. Adobe Express and Canva template workflows can keep iteration lighter for fast ad production, while complex asset pipelines in large files may need device performance planning in any browser-based editor.
How We Selected and Ranked These Tools
we evaluated each tool on three sub-dimensions that match real advertising production needs: features with weight 0.4, ease of use with weight 0.3, and value with weight 0.3. The overall rating uses a weighted average where overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Adobe Express separated from lower-ranked tools because its Feature set and usability combine template-led ad formats with a reusable Brand Kit and quick export formats, which directly supports faster publish-ready output with less manual setup.
Frequently Asked Questions About Advertising Design Software
Which advertising design tool best supports brand-consistent templates across many ad sizes?
Figma keeps campaign consistency using components and variants, so teams can reuse one ad structure across formats. Adobe Express also enforces consistency through a Brand Kit that applies logos, colors, and fonts across Express designs for social posts and display ads.
What tool is strongest for pixel-level photo retouching in advertising creatives?
Adobe Photoshop is designed for pixel-level control with advanced selection and masking for image-heavy ad layouts. It also supports automation via actions and scripting for repeating banner variations and retouching workflows.
Which software is best for vector ad assets that must stay crisp at any size?
Adobe Illustrator provides precision vector creation with artboards for multi-size export and scalable typography. CorelDRAW is also strong for vector-first advertising with mature page-layout workflows and production-oriented output preparation.
Which option supports real-time collaboration and structured review for ad production teams?
Figma supports real-time, browser-based collaboration with comment threads and version history for review cycles. Canva adds collaboration through commenting, shared designs, and asset management in a single workspace.
Which tools are better suited for fast social ad creation without deep design tooling?
Stencil focuses on fast social and ad production with a large stock library, drag-and-drop design, and quick resizing. Crello and VistaCreate also emphasize template-driven creation and quick export for common social placements.
Which advertising design tool fits workflows that require exporting multiple formats from the same source file?
Adobe Illustrator supports multi-size delivery using artboards and Export for Screens from one Illustrator file. Figma helps by using layout grids, components, and design tokens so teams can generate consistent creatives across sizes.
Which tool is best for combining vector art and pixel edits inside a single document?
Affinity Designer uses a dual persona workflow that switches between Vector and Pixel tools within the same canvas. This setup lets teams create vector-heavy ad graphics and apply pixel touch-ups without jumping between apps.
Which option provides the most production-grade artwork preparation for print-first advertising?
CorelDRAW is built around print-ready vector workflows with document setup, output previews, and editability across layered objects. It also supports conversion of raster art into editable vectors through PowerTRACE for production preparation.
Which software supports ad animations during creative creation rather than after export?
Crello includes an animation-capable template builder with a drag-and-drop timeline editor for social and marketing graphics. Adobe Express can produce video ads with ad-ready templates and browser-based editing, but it emphasizes template-driven creation over timeline-heavy animation.
Which tool integrates smoothly into an existing Adobe creative pipeline for consistent campaign assets?
Adobe Express fits Adobe workflows for shared assets and brand consistency across campaigns. Adobe Photoshop and Adobe Illustrator also integrate tightly for image editing and vector production stages in the same campaign workflow.
Tools reviewed
Referenced in the comparison table and product reviews above.
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