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Marketing AdvertisingTop 10 Best Ad Maker Software of 2026
Discover top 10 best ad maker software to create stunning ads quickly. Find your perfect tool today.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Canva
Brand Kit for enforcing colors, typography, and logo usage across every ad design
Built for marketing teams creating consistent social and display ads quickly without code.
Adobe Express
Brand Kit with reusable logo, color, and font locking
Built for marketing teams producing consistent social and banner ads with brand governance.
Figma
Auto-layout for responsive ad components across multiple dimensions
Built for design teams producing multi-variant ads with shared brand systems.
Comparison Table
This comparison table reviews top ad maker tools, including Canva, Adobe Express, Figma, Crello, and Snappa, alongside other widely used options. It summarizes each platform’s strengths for creating ad creatives fast, supports for templates and editing workflows, and practical differences that affect day-to-day production.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Canva A drag-and-drop design platform that builds social media ads, display ads, and print ads using templates, brand kits, and export controls. | template editor | 8.6/10 | 8.9/10 | 9.0/10 | 7.9/10 |
| 2 | Adobe Express A web and mobile ad design tool that creates marketing graphics with templates, brand assets, and export for social and web placements. | creative suite | 8.3/10 | 8.4/10 | 8.6/10 | 7.9/10 |
| 3 | Figma A collaborative UI and graphic design tool used to design ad creatives with components, auto-layout, and production-ready export. | collaborative design | 8.3/10 | 8.6/10 | 8.4/10 | 7.9/10 |
| 4 | Crello A template-driven graphic and video ad maker that generates social and display ad creatives with built-in resizing and media assets. | template video | 8.1/10 | 8.2/10 | 8.5/10 | 7.5/10 |
| 5 | Snappa A fast ad creation tool that uses templates, bulk uploads, and one-click resizing to produce social and banner ads. | budget-friendly | 7.8/10 | 8.1/10 | 8.3/10 | 6.8/10 |
| 6 | Visme An online design builder for ad creatives that supports templates, data visuals, and brand controls for consistent marketing assets. | marketing graphics | 8.0/10 | 8.4/10 | 8.2/10 | 7.3/10 |
| 7 | Stencil A lightweight ad image generator that creates social and banner graphics with a template library, resizing, and logo placement. | simple editor | 8.2/10 | 8.3/10 | 8.6/10 | 7.7/10 |
| 8 | PhotoADKing A web-based ad creation platform that produces banner ads and promotional images using templates and text and background editing. | banner ads | 7.7/10 | 8.1/10 | 7.7/10 | 7.1/10 |
| 9 | Bannersnack A banner and display ad builder that creates animated and static ads with templates, resizing, and export for campaigns. | display ads | 7.7/10 | 7.9/10 | 8.1/10 | 7.1/10 |
| 10 | Adobe Photoshop A pro image editor used to craft high-impact ad creatives with layers, typography tools, and advanced export workflows. | pro editor | 8.1/10 | 9.0/10 | 7.6/10 | 7.4/10 |
A drag-and-drop design platform that builds social media ads, display ads, and print ads using templates, brand kits, and export controls.
A web and mobile ad design tool that creates marketing graphics with templates, brand assets, and export for social and web placements.
A collaborative UI and graphic design tool used to design ad creatives with components, auto-layout, and production-ready export.
A template-driven graphic and video ad maker that generates social and display ad creatives with built-in resizing and media assets.
A fast ad creation tool that uses templates, bulk uploads, and one-click resizing to produce social and banner ads.
An online design builder for ad creatives that supports templates, data visuals, and brand controls for consistent marketing assets.
A lightweight ad image generator that creates social and banner graphics with a template library, resizing, and logo placement.
A web-based ad creation platform that produces banner ads and promotional images using templates and text and background editing.
A banner and display ad builder that creates animated and static ads with templates, resizing, and export for campaigns.
A pro image editor used to craft high-impact ad creatives with layers, typography tools, and advanced export workflows.
Canva
template editorA drag-and-drop design platform that builds social media ads, display ads, and print ads using templates, brand kits, and export controls.
Brand Kit for enforcing colors, typography, and logo usage across every ad design
Canva stands out with an ad-focused design workflow powered by a large template library and a drag-and-drop editor. It supports creating social ads, display banners, flyers, and video-style assets using reusable brand elements, layers, and a straightforward layout grid. Built-in collaboration enables teams to review, comment, and manage assets in shared workspaces. The platform also integrates simple background removal, brand kit controls, and export options for common ad formats.
Pros
- Template-driven ad creation for fast variations across multiple formats
- Brand Kit locks colors, fonts, and logos into consistent ad designs
- Collaboration tools support commenting and approvals without separate systems
Cons
- Advanced ad automation and conditional logic are limited without external workflows
- Export control for platform-specific specs can require manual checking
- Motion and video ad capabilities depend on specific templates more than custom tooling
Best For
Marketing teams creating consistent social and display ads quickly without code
Adobe Express
creative suiteA web and mobile ad design tool that creates marketing graphics with templates, brand assets, and export for social and web placements.
Brand Kit with reusable logo, color, and font locking
Adobe Express stands out for blending template-driven ad creation with strong Adobe-brand asset workflows. It supports banner, social post, and video ad formats using drag-and-drop layouts, editable typography, and stock-backed visuals. Collaboration and brand kit controls help keep repeated campaigns consistent across teams and assets. Export options cover common social and marketing needs with reliable sizing controls for multiple channels.
Pros
- Template library accelerates banner and social ad layouts with consistent structure.
- Brand Kit enforces logos, colors, and typography across new campaign creatives.
- Layer editing for text, shapes, and media works smoothly in-browser.
- Auto-resize helps generate platform-specific sizes from a single design.
Cons
- Advanced motion and effects are less granular than dedicated video tools.
- Complex multi-page campaigns can feel harder to manage than desktop workflows.
- Some fine-grained typography controls depend on specific asset capabilities.
Best For
Marketing teams producing consistent social and banner ads with brand governance
Figma
collaborative designA collaborative UI and graphic design tool used to design ad creatives with components, auto-layout, and production-ready export.
Auto-layout for responsive ad components across multiple dimensions
Figma stands out for collaborative, browser-based design with real-time co-editing and comment threads tied to the canvas. It supports ad creation workflows through flexible frames, auto-layout, reusable components, and brand assets libraries. Teams can prototype and test creative quickly using interactive variants and design files. Export pipelines cover common ad formats through selectable assets, slices, and image export from the design surface.
Pros
- Real-time co-editing and comment threads keep ad reviews tightly connected to designs
- Auto-layout and reusable components speed up multi-size ad variants
- Design files organize brand assets for consistent creative across campaigns
- Interactive prototypes support quick creative testing before exporting final assets
Cons
- No built-in ad-channel publishing workflow for major social or display platforms
- Advanced motion requires separate tools and manual export steps
- Large libraries and complex files can slow down editing and selection
Best For
Design teams producing multi-variant ads with shared brand systems
Crello
template videoA template-driven graphic and video ad maker that generates social and display ad creatives with built-in resizing and media assets.
Brand Kit templates that apply brand fonts, colors, and logo across campaigns
Crello stands out for its ad-focused design workflow built around reusable templates and a browser-based canvas. It supports drag-and-drop layout, extensive stock assets, and animation tools for social and display creatives. Brand kits help keep colors, fonts, and logos consistent across campaigns. Export options cover common formats like PNG and JPG, and the editor includes layers for more precise adjustments.
Pros
- Template library accelerates ad creation for social and display formats
- Drag-and-drop editor with layer control supports quick customization
- Brand kit keeps typography, colors, and logos consistent across ads
- Built-in animation tools support motion ads without extra software
Cons
- Advanced editing is limited compared with pro design suites
- Asset licensing controls feel less granular for complex compliance needs
- Export and versioning workflows can get clunky at large scale
Best For
Marketing teams creating social ads quickly with consistent branding
Snappa
budget-friendlyA fast ad creation tool that uses templates, bulk uploads, and one-click resizing to produce social and banner ads.
Instant ad resizing with preset dimensions for social and display placements
Snappa stands out with fast, template-driven design for ad creatives that can be produced without advanced editing skills. It provides a drag-and-drop canvas, social ad presets, and a content workflow that supports resizing for multiple placements. Users can edit photos, apply text styles, and manage brand assets like logos and colors to keep campaigns consistent across formats.
Pros
- Template library with social ad sizes speeds up repeatable campaign creation
- Drag-and-drop editor covers text, shapes, and image adjustments for typical ad needs
- One design can be resized across common ad formats without rebuilding from scratch
- Brand kit keeps logos and colors consistent across multiple creative variations
Cons
- Advanced layout control is limited compared to dedicated design suites
- Fewer professional motion and animation options for video-ready ad workflows
- Limited support for complex, multi-layer compositing and precision typography
Best For
Marketers needing quick social ad creatives across multiple sizes with brand consistency
Visme
marketing graphicsAn online design builder for ad creatives that supports templates, data visuals, and brand controls for consistent marketing assets.
Brand Kit with reusable style tokens for consistent fonts, colors, and logos across ads
Visme distinguishes itself with an integrated visual design workspace that combines templates, brand assets, and data handling for marketing creatives. It supports ad production across common formats using drag-and-drop layout, layers, and responsive canvas options. The tool also includes collaboration features and export controls for producing image and video-ready assets for campaigns. Content reuse workflows make it practical for teams generating many variations of similar ads.
Pros
- Drag-and-drop editor with layers speeds up ad layout and iteration
- Template library covers social ads, banners, and marketing collateral in multiple aspect ratios
- Brand kit centralizes fonts, colors, and logos for consistent campaign creatives
Cons
- Advanced automation for true ad variation at scale requires more manual setup
- Interactive elements and motion can increase export friction for production teams
- Some template designs feel generic for highly specialized ad niches
Best For
Marketing teams designing repeatable ad creatives with brand consistency and fast exports
Stencil
simple editorA lightweight ad image generator that creates social and banner graphics with a template library, resizing, and logo placement.
One-click multi-size ad resizing from a single Stencil design
Stencil stands out with a browser-based ad design workflow that turns templates into reusable social and display creatives. It provides a large library of ad templates, brand-focused layouts, and one-click editing to swap text, images, and sizes. The core capabilities center on resizing assets for multiple placements and exporting ready-to-publish images. It also supports basic brand kits to keep typography and colors consistent across campaigns.
Pros
- Template-first ad creation speeds up production for common social formats
- Multi-size resizing keeps creatives consistent across placements
- Brand kits help maintain typography and color consistency
- Drag-and-drop editor supports fast layout adjustments
Cons
- Advanced motion and interactive ad building is limited
- Design flexibility lags behind full-feature graphic editors
- Collaboration and version history tools are basic
Best For
Marketing teams producing static social and display ads at scale
PhotoADKing
banner adsA web-based ad creation platform that produces banner ads and promotional images using templates and text and background editing.
Template-based ad creation with bulk variation generation from the same design layout
PhotoADKing stands out by combining a visual design workflow with ad-centric templates and automated creative building blocks. The tool supports drag-and-drop layout editing, text and image placement, and brand-like customization through common marketing design elements. It also includes bulk and reusable design options suited for generating multiple ad variations from the same creative foundation. Output targeting is practical for social ads, banners, and promotional graphics when consistent sizing and quick iteration matter.
Pros
- Ad-focused templates speed up first drafts for common promotional formats
- Drag-and-drop editor supports quick repositioning of text and images
- Bulk variation workflow helps produce multiple creatives from a shared layout
Cons
- Advanced custom design controls feel limited compared with pro graphic editors
- Reusable asset organization can be clunky for large creative libraries
- Export and sizing options require attention to avoid layout inconsistencies
Best For
Teams creating repeat ad variations without deep design engineering
Bannersnack
display adsA banner and display ad builder that creates animated and static ads with templates, resizing, and export for campaigns.
Template-driven banner creation with layer controls for rapid multi-size ad exports
Bannersnack stands out with a browser-based banner builder focused on fast creative production and export-ready ad assets. The editor supports layers, templates, and dynamic elements like text and images so campaigns can be assembled quickly and iterated across sizes. It also emphasizes reusable branding through asset management and style control to keep ads consistent over time. The workflow is geared toward producing multiple ad variants rather than building complex, code-driven experiences.
Pros
- Browser editor delivers quick layout changes without design tooling setup
- Templates and size options speed up producing multiple ad variants
- Layer-based control supports precise adjustments for text and images
- Branding-friendly asset organization helps maintain visual consistency
Cons
- Advanced motion and interactive creative is limited compared to full video or interactive studios
- Collaboration and approvals are not as robust as enterprise ad production suites
- Template flexibility can require manual cleanup for highly custom layouts
Best For
Marketing teams producing many banner variants with consistent branding
Adobe Photoshop
pro editorA pro image editor used to craft high-impact ad creatives with layers, typography tools, and advanced export workflows.
Smart Objects with non-destructive transforms across layered ad compositions
Photoshop stands out for pixel-level control over ad creatives using layers, masks, and precision selection tools. It supports full creative workflows for banner, social, and print assets, including typography, retouching, and compositing. Export options include artboards and responsive sizing patterns that help maintain consistent layouts across campaigns. Adobe’s integration with Creative Cloud also enables handoff to video and design tools for multi-format ad production.
Pros
- Layer and mask tooling enables precise ad compositing and retouching
- Smart Objects preserve quality through transformations and template reuse
- Artboards support multi-size exports for campaign variations
Cons
- Template-free ad design still requires manual layout work for non-designers
- Steep learning curve for effective layer management and advanced tools
- Rendering and file handling can slow large, complex ad projects
Best For
Design teams creating high-impact, pixel-perfect ad assets
Conclusion
After evaluating 10 marketing advertising, Canva stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Ad Maker Software
This buyer's guide helps teams pick the right ad maker software across tools like Canva, Adobe Express, Figma, Crello, Snappa, Visme, Stencil, PhotoADKing, Bannersnack, and Adobe Photoshop. It maps practical requirements like brand governance, responsive multi-size export, and motion needs to concrete capabilities such as Brand Kit controls, auto-resize, and Smart Objects. Common selection pitfalls are also explained using limitations seen across these tools.
What Is Ad Maker Software?
Ad maker software is a design workflow that turns templates and brand assets into ready-to-export ad creatives for social, display, and promotional placements. It solves repeatable layout creation, consistent logo and typography usage, and fast resizing across multiple ad dimensions. Tools like Canva and Adobe Express emphasize drag-and-drop composition with brand kit governance and export controls for common marketing formats. Design-focused platforms like Figma emphasize collaborative creation using frames and components that support production-ready export workflows.
Key Features to Look For
These capabilities decide whether ad production stays consistent at scale or becomes manual and error-prone during resizing and approvals.
Brand Kit for locking logos, fonts, and colors
Brand Kit governance enforces consistent campaign identity by locking typography, colors, and logo usage inside ad templates. Canva and Adobe Express use Brand Kit controls to keep every ad design aligned without redesigning style rules each time. Visme also centralizes fonts, colors, and logos into a reusable style system so large variation sets stay consistent.
Auto-resize and one-click multi-size output
Auto-resize reduces production time by generating multiple ad sizes from a single design instead of rebuilding layouts. Snappa delivers instant ad resizing with preset dimensions for social and display placements, which speeds repeat campaign creation. Stencil and Crello also support multi-size resizing workflows from one design so teams can export consistent placements quickly.
Template libraries tuned for social and banner layouts
Template libraries accelerate first drafts by providing ad-first compositions with ready text and media placeholders. Canva focuses on social media ads, display banners, and print-style assets through a template-driven workflow. Bannersnack similarly provides a banner and display ad builder with templates and size options built for fast variant generation.
Collaboration and review workflows tied to the creative canvas
Collaboration features reduce creative handoff friction by letting teams comment and approve inside the same workspace as the ad design. Canva supports built-in collaboration with shared workspaces for commenting and asset management. Figma provides real-time co-editing and comment threads connected to the canvas, which helps keep feedback precise during ad iterations.
Responsive design support using auto-layout and reusable components
Responsive layout mechanics prevent text and element breakage when creatives shift sizes. Figma supports auto-layout and reusable components, which helps teams produce multi-variant ads without manual redrawing. Visme and Canva emphasize responsive canvas behaviors and template variations, which keeps layouts workable across common aspect ratios.
Precision editing and non-destructive layer workflows
Pixel-level control and non-destructive editing are necessary when creatives require retouching, complex compositing, and strict alignment. Adobe Photoshop delivers layer and mask tooling plus Smart Objects for non-destructive transforms across layered ad compositions. For teams needing more design engineering and pixel-level adjustment, Photoshop is the most direct fit among the listed tools.
How to Choose the Right Ad Maker Software
A good selection starts with matching the ad workflow to the tool's strongest creation mechanics like brand governance, multi-size output, and collaboration patterns.
Match the tool to the brand governance requirement
If brand consistency must be enforced for logos, colors, and typography, prioritize Brand Kit controls in Canva or Adobe Express. Canva locks colors, fonts, and logos through Brand Kit so every ad variation follows the same identity rules. Adobe Express also uses Brand Kit with reusable logo, color, and font locking, which supports cross-team consistency.
Choose based on how ads scale across dimensions and placements
If the workflow needs fast resizing across many social and display dimensions, prioritize instant multi-size output in Snappa and one-click resizing in Stencil. Snappa generates placements from a single design using preset dimensions, which reduces rebuild time. Stencil and Crello both support multi-size resizing workflows so export-ready creatives stay aligned across placements.
Decide whether collaboration must live inside the design file
If feedback and approvals must stay tightly connected to the canvas, pick tools with canvas-linked commenting. Canva supports built-in collaboration with commenting and approvals inside shared workspaces. Figma supports real-time co-editing and comment threads tied directly to the canvas, which helps teams resolve layout and text issues during iteration.
Select the creative depth level needed for your ad types
If ads require pixel-perfect compositing, advanced retouching, and precise export control, use Adobe Photoshop for layer and mask tooling and Smart Objects. Photoshop supports non-destructive transforms through Smart Objects, which preserves quality when creatives evolve. If the need is rapid banner and social creation with templates and manageable editing, Canva, Adobe Express, or Crello fit more efficiently than Photoshop.
Confirm whether motion and advanced automation fit the production plan
If motion-heavy ads require custom video-like composition, expect limitations in template-driven motion and plan for manual template selection. Canva and Crello provide motion and animation tools, but advanced motion customization depends heavily on specific templates rather than custom tooling. If advanced automation for true ad variation at scale is required, consider that Visme’s variation workflows still require more manual setup than full automation systems.
Who Needs Ad Maker Software?
Different ad maker software tools target different creative workflows, from template-first marketers to design teams building component-based ad systems.
Marketing teams that must ship consistent social and display ads quickly
Canva and Crello are built for template-driven ad creation so teams can generate repeatable variations without code. Canva’s Brand Kit enforces color, typography, and logo consistency across every ad design, which helps prevent identity drift during rapid production.
Marketing teams that need brand governance across many channel sizes
Adobe Express is built around Brand Kit controls and drag-and-drop layouts with export options for social and web placements. Visme also uses a Brand Kit with reusable style tokens so fonts, colors, and logos stay consistent across repeatable ad variations.
Design teams that want responsive, component-based creative systems
Figma fits teams producing multi-variant ads from shared brand systems because it supports auto-layout and reusable components. Teams can prototype and test creative quickly with interactive variants before exporting final ad assets.
Marketers and creative operators who produce many static banner and social variants
Stencil and Snappa focus on fast resizing and template-based creation for static social and display creatives at scale. Bannersnack also emphasizes template-driven banner creation with layer controls for rapid multi-size ad exports.
Common Mistakes to Avoid
Selection mistakes usually happen when a team buys for the wrong creative workflow, like expecting advanced motion automation or deep interactive capabilities from template-based tools.
Buying a template-first tool for complex automation needs
Canva and Crello speed up template variations, but advanced ad automation and conditional logic remain limited without external workflows. Visme supports content reuse for variations, but true ad variation at scale requires more manual setup.
Overestimating advanced motion control inside ad maker editors
Canva and Adobe Express provide motion and effects, but motion and effects granularity is less granular than dedicated video tools. Figma and Bannersnack also require planning for limited advanced motion and interactive creative compared with full studios.
Ignoring multi-size export mechanics until late in the process
Teams that rebuild each size can lose speed because many tools are strongest when resizing starts from preset dimensions. Snappa’s preset dimensions and Stencil’s one-click multi-size resizing are designed to prevent manual rework during placement changes.
Using a pro layer editor when the team needs template governance and speed
Adobe Photoshop delivers pixel-level control and Smart Objects, but it requires manual layout work for non-designers and comes with a steep learning curve for effective layer management. Canva and Adobe Express better match marketing teams that need Brand Kit governance and fast first drafts.
How We Selected and Ranked These Tools
we evaluated every tool on three sub-dimensions with features weighted at 0.4, ease of use weighted at 0.3, and value weighted at 0.3. The overall rating is calculated as overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Canva separated from lower-ranked tools primarily through its higher feature fit for repeatable production, driven by Brand Kit enforcement and a template-driven ad workflow that supports consistent social and display variants. Tools like Stencil and Snappa also scored well when multi-size resizing and preset dimensions matched common ad scaling workflows, while heavier design depth tools like Adobe Photoshop ranked where Smart Objects and layer-level control were the decisive strengths.
Frequently Asked Questions About Ad Maker Software
Which ad maker tool is best for enforcing brand consistency across many creatives?
Canva is strong for consistent social and display ads because its Brand Kit locks colors, typography, and logo usage across designs. Adobe Express and Visme also provide brand controls that keep repeated campaign assets aligned, including reusable logo and style governance.
What tool suits teams that need real-time collaboration and design comments on ad layouts?
Figma fits collaboration needs because it supports browser-based co-editing with comment threads tied to the canvas. Canva and Adobe Express also enable team review workflows, but Figma’s shared file model is built for iterative creative feedback on the same design surface.
Which ad maker software is fastest for resizing one creative into multiple social sizes?
Stencil is built around one-click multi-size resizing from a single design, which speeds up high-volume static ad production. Snappa also streamlines this task with social ad presets and instant resizing dimensions for multiple placements.
Which platform is better for multi-variant ad experimentation with reusable components?
Figma supports multi-variant testing through interactive variants and reusable components that share the same brand system. Canva and Adobe Express can produce variants quickly with templates, but Figma’s component-driven workflow handles complex variations more systematically.
Which tool is best for building animated social and display ad creatives?
Crello includes animation tools inside its browser editor, which supports animated social and display creatives beyond static banners. Canva and Adobe Express focus more on template-driven layouts and exports, while Crello’s animation workflow is the standout for motion-focused placements.
Which ad maker is designed for banner-heavy workflows and rapid multi-size exports?
Bannersnack targets banner production with a banner builder that supports layers, templates, and dynamic text and image elements. Stencil also exports multiple sizes quickly, but Bannersnack emphasizes banner assembly workflows rather than general-purpose ad templates.
Which tool best supports pixel-level editing for print-ready or high-fidelity ad assets?
Adobe Photoshop is the choice for pixel-perfect control using layers, masks, and precision selection tools. Photoshop also supports artboards for consistent layout management, while most template-first tools like Canva and Snappa focus on faster layout composition.
What tool works well for generating repeat ad variations from a shared creative foundation?
PhotoADKing supports bulk and reusable creative building blocks, which enables generating multiple ad variations from the same layout foundation. Visme also supports content reuse workflows for producing many similar variations with brand assets and fast exports.
How can teams reduce manual cleanup when placing images into ads?
Canva includes simple background removal, which reduces manual cutout work when creating social and display assets. Adobe Express and Visme also provide image and asset editing inside template-driven workflows, but Canva’s background removal is a clear time-saver for common ad image cleanup.
Tools reviewed
Referenced in the comparison table and product reviews above.
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