GITNUX MARKETDATA REPORT 2024
Beer Freshness Duration Statistics
The average freshness duration for beer before it starts to decline in quality is approximately three to six months, depending on the type and storage conditions.
In this post, we explore the crucial role of freshness in maintaining the quality of beer. With statistics revealing the impact of freshness on taste, the differences between canned and bottled beers, and consumer preferences regarding beer freshness, we uncover essential insights for every beer enthusiast and brewer alike. From the shelf life of different beer types to the influence of pasteurization on freshness, this analysis sheds light on key factors that contribute to a satisfying beer-drinking experience.
Statistic 1
"About 70% of beer's taste is impacted by its freshness."
Statistic 2
"Canned beers retain freshness longer than bottled beers because they're not susceptible to light or oxygen."
Statistic 3
"85% of consumers agree that beer freshness affects their enjoyment of the product."
Statistic 4
"Beers with a higher alcohol content (7% or more) can remain fresh for a year or multiple years."
Statistic 5
"After a beer reaches its "best-by" date, it loses about 20% of its freshness per month."
Statistic 6
"Kegs of beer can last for 30-60 days depending on pasteurization and ABV strength."
Statistic 7
"80% of beer drinkers agree that the brewery's freshness dating system is a reason they purchase from the brand."
Statistic 8
"In a temperature-controlled environment of 38-40 degrees Fahrenheit, the freshness of draft beers can last between 25-40 days."
Statistic 9
"Most craft beers receive a 90-to-120-day shelf life from their bottling or canning date."
Statistic 10
"In darker beers such as stouts and porters, flavours can continue developing and improving over 1-2 years."
Statistic 11
"Commercial beers that are not pasteurized, but are naturally carbonated, professionally canned or bottled, can last 6-9 months."
Statistic 12
"Over 75% of beer consumers believe quality and freshness are the two more important factors when choosing a beer."
Statistic 13
"Most professional breweries suggest drinking their product within 3-6 months."
Statistic 14
"Pasteurizing beer extends the product's shelf life by killing spoilage organisms, leading to fresher beer for a longer time."
Jannik Lindner
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