Gitnux/Report 2026

Beauty and Wellness Industry Statistics

The global wellness economy reached $7.5 trillion in 2025, explore the latest beauty and wellness figures on growth, companies and trends.
248Statistics
83Sources
12Sections
1Visuals
46mRead
Beauty and Wellness Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The beauty and wellness industry at a glance

The combined beauty and wellness industry is expanding rapidly: the global wellness economy reached an estimated $7.5 trillion in 2025, while the global beauty market was about €290 billion.

$7.5T[25]
Global wellness economy, 2025
€290B[23]
Global beauty market, 2025
7.7%[25]
Wellness forecast CAGR, 2025–2030
556,770[35]
U.S. personal appearance workers, 2025
Market size
The global wellness economy reached $7.5 trillion in 2025, according to the Global Wellness Institute. L'Oréal estimates the global beauty market at approximately €290 billion in 2025.[25][23]
Forecast & CAGR
The Global Wellness Institute forecasts 7.7% annual growth for the global wellness economy from 2025 to 2030, reaching approximately $10.9 trillion in 2030. L'Oréal reported global beauty-market growth of approximately 3.5% in 2025.[25][23]
Market share & regions
In L'Oréal's 2025 estimate, North America represented 28% of the global beauty market, North Asia 27%, Europe 24%, SAPMENA–SSA 12%, and Latin America 9%. The Global Wellness Institute identifies the Middle East–North Africa as the fastest-growing wellness region from 2019 to 2025, at 9.7% annual growth.[23][25]
Segmentation
Skincare was the largest beauty category in 2025 at 39% of the global market, followed by haircare at 21%, makeup at 16%, fragrances at 14%, and hygiene at 10%. The wellness economy is measured across 11 sectors, including personal care and beauty, wellness tourism, physical activity, mental wellness, and wellness real estate.[23][25]
Key players & concentration
L'Oréal lists 2024 beauty-product sales of $47.0 billion for itself, $26.0 billion for Unilever, $15.4 billion for Procter & Gamble, $14.7 billion for Estée Lauder, and $9.2 billion for LVMH. The ten largest companies generated approximately $147 billion, equal to 58.5% of the revenue of WWD Beauty's Top 100 in 2024.[23]
Pricing
In the United States, 2025 beauty retail sales included approximately $36 billion in prestige beauty and $72.7 billion in mass beauty, according to Circana. L'Oréal also identifies premiumization, higher fragrance concentrations, and mini sizes as important pricing and value dynamics in 2025.[73][23]
Trends, drivers & challenges
Growth is being supported by prevention, longevity, aging populations, chronic disease, mental-health concerns, beauty technology, digital distribution, and demand for science-backed products. Key challenges include macroeconomic and geopolitical uncertainty, market saturation, affordability pressure, and the need to substantiate sustainability and efficacy claims.[25][11][23]
Consumer behavior & competition
Consumers increasingly connect beauty with confidence, self-expression, value, and digital discovery; Circana reports that value, social media, premium experiences, and hybrid products shaped U.S. beauty demand in 2025. Competition is intensifying from indie brands, affordable alternatives, science-led skincare, fragrance, and direct-to-consumer businesses.[73][11][16]
M&A
M&A remained active in 2025 and 2026: e.l.f. Beauty agreed to acquire Rhode for $1 billion in 2025, while L'Oréal completed its acquisition of Kering Beauté, including Creed, on March 31, 2026. L'Oréal also reported acquiring a stake in U.S. aesthetic-clinic network SkinSpirit during the first half of 2025.[72][31][23]
Regulation
In the European Union, Regulation (EC) No 1223/2009 remains the principal framework for cosmetic products placed on the EU market, covering safety, ingredients, labeling, and responsible-person obligations. In the United States, the FDA's May 2025 occupational data show the scale of the personal-appearance services workforce, while cosmetics regulation is governed primarily through the Federal Food, Drug, and Cosmetic Act and the Modernization of Cosmetics Regulation Act.[74][75][35]
Latest news
The Global Wellness Institute's latest estimate places the global wellness economy at $7.5 trillion in 2025 and forecasts $10.9 trillion by 2030. In beauty, L'Oréal completed the Kering Beauté acquisition on March 31, 2026, and Coty announced in July 2026 that Gucci Beauty's license would transition back to Kering for approximately $400 million.[25][31][76]

02 Ranking

Top 10 Companies in the Beauty And Wellness Industry

The leading companies in the beauty and wellness industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

L'Oréal stands out for consumer beauty goods because it reported an operating margin of 20.2% and R&D at 3.1% of revenue, while Procter & Gamble focuses on mass beauty and grooming since it reported $15.0 billion in 2025 Beauty segment net sales.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in consumer beauty goods

    L'Oréal

    FR

    Ranked #1 · 9.2 · Consumer beauty goods

    Why we picked it: Its global cosmetics, skincare and haircare scale is paired with a 20.2% operating margin and R&D at 3.1% of revenue.

    See in ranking ↓Visit loreal.com ↗

  2. #2 overall

    Procter & Gamble

    US

    Ranked #2 · 9.2 · Consumer beauty goods

    Why we picked it: Its mass beauty and grooming footprint is reflected in $15.0 billion in 2025 Beauty segment net sales.

    See in ranking ↓Visit pg.com ↗

  3. Leader in beauty services venues

    Life Time

    US

    Ranked #3 · 9.1 · Beauty services venues

    Why we picked it: Its wellness exposure comes through health clubs and wellness services, with $2.995 billion in 2025 revenue.

    See in ranking ↓Visit lifetime.life ↗

Pick 1 is the #1 company overall. Pick 2 is the highest-ranked company in the top 5 that adds a new segment; no further segment places in the top 5, so pick 3 follows rank.

Full ranking

Sort by
Top 10 companies in the beauty and wellness industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

L'Oréal

Consumer beauty goods · FR

9.2
2

Procter & Gamble

Consumer beauty goods · US

9.2
3

Life Time

Beauty services venues · US

9.1
4

The Estée Lauder Companies

Consumer beauty goods · US

9.0
5

Unilever

Consumer beauty goods · GB

8.9
6

Amorepacific

Korean skincare, cosmetics and beauty · KR

8.8
7

Puig

Premium fragrance, makeup and skincare · ES

8.7
8

Kao

Beauty, cosmetics, personal care and hygiene · JP

8.5
9

Herbalife

Nutrition, supplements and wellness products · US

8.0
10

Shiseido

Prestige skincare, makeup and fragrance · JP

8.0

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the beauty and wellness industry. In Beauty And Wellness Industry Statistics. Gitnux. https://gitnux.org/beauty-and-wellness-industry-statistics/#top-companies

report visual · Projection

Global wellness economy market size

Global wellness economy market size grew from 4.7 USD trillions in 2020 to 6.8 USD trillions in 2024.

$4.7
Start
+9.69%
CAGR · 4y
$6.8
Projected
20202024
source-verifiedglobalwellnessinstitute.org2029

04 Statistics

Technology & Innovation

AI and automation are moving from adoption to operations. In 2026, 80% of beauty and personal care companies surveyed reported significant investments in AI, robotics and/or automation.

AI in the beauty and wellness industry

  • 76% of beauty consumers were open to using a trusted AI-powered personal shopper in a beauty-sector survey.[1]
  • 39% of U.S. beauty shoppers had used technology such as filters to see digitally how a beauty product would look before purchasing in 2024.[2]
  • 49% of U.S. beauty consumers surveyed had received beauty-product recommendations from generative AI in 2026.[3]

Digital Transformation in the beauty and personal care sector (sector benchmark)

  • 80% of beauty and personal care companies surveyed are making significant investments in AI, robotics, and/or automation to improve operational efficiency in 2026.[4]
  • 89% of beauty and personal care companies surveyed are adapting their go-to-market strategies to provide more personalized digital experiences in 2026.[4]
  • 44.7% of Polish cosmetics companies use production automation, according to a survey of 94 companies reported in 2025.[5]
  • 61.7% of Polish cosmetics companies use e-commerce as a digital technology, based on a survey of 94 companies conducted for the 2025 industry report.[5]
  • 31.9% of Polish cosmetics companies use logistics digitization, according to a survey of 94 companies reported in 2025.[5]

Technology Adoption in the beauty and personal care sector (sector benchmark)

  • Across Polish cosmetics companies, 61.7% reported using e-commerce in 2025.[5]
  • 21.3% of Polish cosmetics companies use production robotization, according to a survey of 94 companies reported in 2025.[5]
  • Across beauty and personal-care companies surveyed globally, 89% said in 2026 that they were adapting go-to-market strategies to provide more personalized digital experiences.[4]
  • Across beauty and personal-care companies surveyed globally, 80% said in 2026 that they were making significant investments in AI, robotics or automation to improve operational efficiency.[4]
  • 68.1% of Polish cosmetics companies use artificial-intelligence tools, including analytics automation, personalization, process optimization, or chatbots.[5]
  • Across Polish cosmetics companies, 31.9% reported using logistics digitization in 2025.[5]

Cloud Computing in the beauty and personal care sector (sector benchmark)

  • Among consumer-services companies surveyed, 43% had adopted centralized repositories of application components and templates for cloud workloads in 2024.[6]
  • Among retailers surveyed globally, 36% had adopted or were adopting industry-cloud solutions, while 35% were assessing requirements.[7]
  • Among consumer-services companies surveyed, 49% had adopted infrastructure-as-code technologies for multicloud strategies in 2024.[6]
  • Among EU enterprises with at least 10 employees, 45.2% purchased paid cloud-computing services in 2023.[8]
  • 29% of firms across European countries used IoT in 2021, illustrating the cloud-connected technology baseline for businesses operating in the beauty and personal care supply chain.[9]
  • 60.2% of cosmetics companies interviewed in Italy purchased medium- or high-level cloud-computing services, compared with 41.1% of Italian enterprises with at least 250 employees.[10]

Big Data in the beauty and personal care sector (sector benchmark)

  • 10% of beauty executives surveyed by McKinsey reported using AI regularly in 2025, including applications such as social listening, personalization, quality control, and research and development.[11]
  • At Ulta Beauty, the Darwin enterprise data-warehouse transformation and MIA mobile inventory application formed the core of a 2025 data and analytics modernization program.[12]
  • 60% of beauty executives surveyed by McKinsey were still exploring AI rather than using it regularly, highlighting a substantial gap between data capability and scaled analytics adoption in 2025.[11]
  • At Shiseido, migrating global sales and customer-analytics systems to Oracle Cloud was reported to reduce operating costs by approximately 20% in 2025.[13]
  • Across Polish cosmetics companies, 21.3% reported using big-data analytics in 2025.[5]
  • 21.3% of Polish cosmetics companies use big-data analytics, according to a survey of 94 companies reported in 2025.[5]

IoT in the beauty and personal care sector (sector benchmark)

  • 24% of respondents identified IoT-enabled beauty devices as a technology expected to shape beauty and cosmetics marketing over the following five years.[14]
  • 12% of firms in Australia used IoT in 2021, the lowest country-level adoption rate reported in the OECD comparison.[9]
  • 29% of firms across European countries used IoT in 2021, based on OECD business surveys covering multiple industries.[9]
  • 51% of firms in Austria used IoT in 2021, the highest country-level adoption rate reported in the OECD comparison.[9]

05 Statistics

Data & Analytics

Personalization and ingredient transparency remain operational pressure points. Beauty’s online sales share reached 24.1% in the NIQ analysis, alongside evidence that ingredient and benefit information drives purchase decisions.

Business intelligence in the beauty and wellness industry

  • 75% of consumers chose, recommended, or paid more for a beauty brand that provided a personalized service.[15]
  • 65% of consumers ordered beauty products online during the year covered by Salesfloor’s report.[15]
  • 22% of beauty sales came from consumers under 35, although this group represented 14% of total CPG sales.[16]
  • 24.1% was beauty’s online sales share, compared with 10.4% for FMCG overall, in NIQ’s analysis.[16]

Data analytics in the beauty and wellness industry

  • 15% of surveyed U.S. consumers were confident that products marketed as clean genuinely lived up to the claim.[17]
  • 75% of beauty consumers were more likely to purchase when recommendations were personalized to them.[15]
  • Almost 80% of U.S. beauty consumers said ingredient and benefit information was important to purchase decisions.[18]

Data Quality in the beauty and personal care sector (sector benchmark)

  • Across 239 beauty brands in North America, Europe and Asia-Pacific, 75% disclosed ingredient lists online without clearly stating ingredient quantities in 2024.[19]
  • Across beauty and personal care ingredient data, 24% of 1.25 million disclosed ingredients remained uncharacterized for safety in 2025.[20]
  • Across Polish cosmetics manufacturers, 44% of technologists said monitoring the current legal status of ingredients took a lot of time in 2023, while only 5% had suitable tools.[21]
  • Across Polish cosmetics manufacturers, 72% of technologists used only Excel to create formulations and INCI labels in 2023, increasing exposure to manual-entry and version-control errors.[21]

Data Governance in the beauty and personal care sector (sector benchmark)

  • Across professional beauty industry roundtable participants, 60% identified standardizing data and definitions as an immediate benefit of industry collaboration in 2025.[22]
  • Across professional beauty industry roundtable participants, 60% identified a unified industry data narrative as an immediate collaboration benefit in 2025.[22]
  • Across professional beauty industry roundtable participants, 86% said collaboration around data was extremely important in 2025, with 12% calling it very important.[22]
  • Across beauty and personal care brands, retailers and suppliers in the 2025 KBDB benchmark, collaborative work filled nearly 100,000 ingredient-data gaps compared with the 2023 baseline.[20]

KPIs in the beauty and wellness industry

  • 97% of L’Oréal’s operated sites used renewable energy in 2024.[23]
  • 92% of L’Oréal’s formula ingredients and biosourced packaging materials were traceable and sourced sustainably by 2024.[23]
  • 98% of L’Oréal products were eco-designed in 2024, according to the company’s packaging-progress indicators.[24]
  • 49% of L’Oréal’s plastic packaging was refillable, reusable, recyclable, or compostable in 2024.[24]

06 Statistics

Strategy & Growth

Beauty growth normalizes near mid-single digits while wellness continues to expand faster. The Global Wellness Institute forecasts the wellness economy to reach approximately $10.9 trillion by 2030 with a 7.7% CAGR from 2025.

Growth in the beauty and wellness industry

  • The global personal care and beauty sector was projected to reach $1,710.4 billion in 2029.[25]
  • Global beauty sales grew 10% year over year in NIQ’s 2025 State of Beauty report.[16]
  • Personal care and beauty grew at an average annual rate of 4.8% globally from 2019 to 2024.[25]
  • Latin American beauty sales grew 10.4% year over year in NIQ’s 2025 regional analysis.[16]
  • North American beauty sales grew 9.6% year over year in NIQ’s 2025 regional analysis.[16]

Differentiation in the beauty and wellness industry

  • Daily SPF became the top skin-health priority in the 2024 Harris Williams health and beauty survey.[26]
  • Clean and safe formulas remained a high priority in a 2024 beauty survey, but product efficacy ranked higher as a purchase driver.[26]
  • Around 50% of Chinese beauty consumers try at least one new brand every three months, increasing pressure on brands to differentiate.[11]

Mergers and acquisitions in the beauty and wellness industry

  • Estée Lauder paid an estimated $860 million for the remaining interests in DECIEM in 2024, bringing total investment across three tranches to approximately $1.7 billion.[27]
  • Helen of Troy agreed to acquire Olive & June for $240 million, including a $15 million earnout, in 2024.[28]
  • L’Oréal acquired the entire capital of Swiss water-micronization company Gjosa, after holding a minority stake of up to 15%, in 2024.[23]
  • L’Oréal acquired a minority stake in Oman-based fragrance house Amouage in the third quarter of 2024.[23]
  • L’Oréal completed its acquisition of 70% of six Chinese YesSkin aesthetic clinics for €77.2 million in 2024.[23]

Strategic partnerships in the beauty and wellness industry

  • Glossier’s partnership with the WNBA was extended in 2024 after originating during the 2020 WNBA season.[29]
  • e.l.f. Beauty announced partnerships with the Billie Jean King Cup and iHeartMedia in 2024 to support women’s sports initiatives.[30]
  • Glossier became USA Basketball’s first official beauty partner dedicated exclusively to the Women’s National Team in 2024.[29]
  • L’Oréal and Kering announced a long-term luxury beauty and wellness partnership valued at €4 billion in October 2025.[31]

07 Statistics

People & Workforce

Workforce arrangements are relevant for staffing and throughput in beauty retail and services. In U.S. wholesale and retail trade, 8.7% of employees’ work hours were teleworked in October 2026.

Hiring in the beauty and wellness industry

  • 300,000 jobs were directly and indirectly supported by France’s cosmetics industry, according to the French Federation of Beauty Companies.[32]
  • 4.6 million jobs were supported by the U.S. beauty and personal-care-products industry in 2022.[33]
  • 75% of beauty leaders said they spent more time on hiring than a year earlier in Square’s 2025 Future of Beauty research.[34]

Remote Work in the beauty and personal care sector (sector benchmark)

  • Across U.S. retail trade, 27.3% of employees who teleworked in April 2026 worked from home for an average of 40 hours per week.[35]
  • Across U.S. wholesale and retail trade, 8.7% of employees’ work hours were teleworked in October 2026, providing a benchmark for beauty product distribution businesses.[35]
  • Across U.S. retail trade, 7.5% of employees’ work hours were teleworked in October 2026, a broad benchmark relevant to beauty retail operations.[35]
  • Across U.S. wholesale and retail trade, 27.4% of employees who teleworked in April 2026 worked from home for an average of 40 hours per week.[35]

Hybrid Work in the beauty and personal care sector (sector benchmark)

  • Among U.S. employees with remote-capable jobs, 52% worked in a hybrid arrangement in 2026.[36]
  • Among U.S. hybrid workers, 46% of the workweek was spent on-site in 2026, equivalent to approximately 2.3 days per week.[36]
  • Among U.S. employees with remote-capable jobs, 22% worked fully on-site in 2026.[36]
  • Among U.S. hybrid workers, 34% said their schedule was entirely self-determined in 2026.[36]
  • Among U.S. employees with remote-capable jobs, 26% worked exclusively remotely in 2026.[36]

Employee Engagement in the beauty and personal care sector (sector benchmark)

  • At e.l.f. Beauty, 90% of employees said the company motivated them to go beyond a similar role elsewhere in 2024, versus 69% in the benchmark.[27]
  • At e.l.f. Beauty, 90% of employees were engaged in 2024, compared with 72% in Culture Amp’s consumer goods and services benchmark.[27]
  • At e.l.f. Beauty, 96% of employees said they were proud to work for the company in 2024, versus 86% in the benchmark.[27]
  • At e.l.f. Beauty, 80% of employees rarely considered looking for another job in 2024, versus 55% in the benchmark.[27]
  • At e.l.f. Beauty, 96% of employees said they would recommend the company as a great place to work in 2024, versus 82% in the benchmark.[27]

DEI in the beauty and wellness industry

  • 87% of beauty companies had a coordinated diversity and inclusion strategy in the latest Beauty-sector survey, up from 75% in 2021.[37]
  • 16.5% of board positions in surveyed beauty companies were held by leaders from ethnic-minority backgrounds.[37]
  • 15.2% of executive-committee positions in surveyed beauty companies were held by leaders from ethnic-minority backgrounds.[37]
  • 62% of beauty companies had diversity and inclusion goals or targets in place.[37]
  • 82% of beauty-company diversity and inclusion policies were backed by a specific budget.[37]

Change Management in the beauty and personal care sector (sector benchmark)

  • Across surveyed organizations, 25% of employees agreed in 2025 that their organization effectively managed change across the workforce.[38]
  • Across surveyed organizations, 34% of employees said in 2025 that organizational changes had not been worth the effort.[38]
  • Across surveyed organizations, 27% of employees agreed in 2025 that their organization prioritized the right changes.[38]
  • Across surveyed organizations, 24% of employees agreed in 2025 that organizational change was executed in a way that made it easy to embrace.[38]

08 Statistics

Customer & Sales

Digital booking and loyalty show up as measurable retention levers. Mobile customer apps increased the number of beauty and wellness guests visiting at least five times annually by 12%.

Customer experience in the beauty and wellness industry

  • 49% of U.S. salon and spa customers would consider only businesses rated 4.5 or 5 stars in 2024.[39]
  • 80% of U.S. salon and spa customers were interested in using a mobile phone to book appointments and receive reminders in 2024.[39]
  • 78% of U.S. salon and spa customers checked online reviews before deciding whether to visit in 2024.[39]
  • 97% of U.S. medspa regulars said personalization during in-person visits was important in Zenoti’s 2024 consumer survey.[39]

Customer retention in the beauty and wellness industry

  • 48% of surveyed U.S. wellness providers said they lost long-time clients in 2025.[39]
  • Hyper-personalization increased retention rates by 30% for beauty and wellness businesses.[39]
  • Mobile customer apps increased the number of beauty and wellness guests visiting at least five times annually by 12%.[39]
  • Membership programs increased the number of beauty and wellness customers visiting at least five times annually by 10%.[39]
  • 42% of loyal beauty and wellness clients generated 80% of sales in 2024.[39]

Customer acquisition in the beauty and wellness industry

  • 56% more first-time visitors were retained by top-performing salons than by average salons in Boulevard’s 2023 analysis.[40]
  • 18% of Google Reserve appointments came from new customers in Zenoti’s 2023 beauty and wellness benchmark, rising to 25% at salons.[39]
  • 25% of salon appointments booked through Google Reserve came from new customers in 2023.[39]

Customer loyalty in the beauty and wellness industry

  • 47% of surveyed wellness providers used loyalty programs as a primary retention tactic in 2025.[39]
  • 70% of surveyed U.S. wellness clients said a loyalty program would make them more likely to keep returning in 2025.[39]

Lead generation in the beauty and wellness industry

  • 61% higher online-booking rates were recorded at top-earning beauty and wellness businesses than at average businesses in 2023.[39]
  • 80% of U.S. beauty and wellness customers wanted to book appointments online in Zenoti’s 2023 consumer survey.[39]

09 Statistics

Marketing & Brand

Paid and owned channels keep shaping discovery and conversion in 2024–2026. In 2024, 64% of surveyed health and beauty companies increased paid-social marketing spending year over year.

Marketing in the beauty and wellness industry

  • 64% of surveyed health and beauty companies increased paid-social marketing spending year over year in 2024.[41]
  • 38% of L’Oréal’s 2024 investment commitments were allocated to marketing investments, including point-of-sale materials and stores, globally.[23]
  • 69% of surveyed health and beauty companies increased email-marketing spending year over year in 2024.[41]
  • 32.4% of L’Oréal’s 2024 sales were spent on advertising and promotion worldwide.[23]

Digital marketing in the beauty and wellness industry

  • 10% of beauty and cosmetics website traffic came from paid search in the 2024 Similarweb benchmark, worldwide.[42]
  • Beauty and cosmetics category traffic grew 10.9% year over year worldwide in the 2024 Similarweb benchmark.[42]
  • 50% of beauty and cosmetics website traffic came from direct visits in the 2024 Similarweb benchmark, worldwide.[42]
  • 24% of beauty and cosmetics website traffic came from organic search in the 2024 Similarweb benchmark, worldwide.[42]

Branding in the beauty and wellness industry

  • Beauty segments’ Media Impact Value increased 43% from 2023 to 2024, according to Launchmetrics.[43]
  • Beauty segments’ Media Impact Value increased 5% in 2025, according to Launchmetrics.[43]
  • L’Oréal invested €1.642 billion in 2024, equal to 3.8% of group sales, including investments to enhance brand value.[23]
  • 38% of L’Oréal’s 2024 investment commitments supported marketing activities intended to enhance brand value, globally.[23]

Social media in the beauty and wellness industry

  • 6.78 Instagram posts per week was the average publishing frequency for health and beauty brands in Rival IQ’s 2024 benchmark.[44]
  • 43.4% of beauty brands’ Facebook posts were Reels in September 2026 worldwide.[45]
  • 41 median interactions per Instagram post were recorded for beauty brands in September 2026 worldwide.[45]
  • 0.178% was the average Instagram engagement rate per post for health and beauty brands in Rival IQ’s 2024 benchmark.[44]
  • 1.38% was the average TikTok engagement rate per video for health and beauty brands in Rival IQ’s 2024 benchmark.[44]

Influencer Marketing in the beauty and personal care sector (sector benchmark)

  • Across UK and US beauty creators, the median TikTok engagement rate by views was 7.8% in 2026 for posts not flagged as advertising.[46]
  • Across UK and US beauty creators, the median YouTube video engagement rate by views was 3.6% in 2026 for posts not flagged as advertising.[46]
  • Across worldwide beauty brands analyzed by Kolsquare, Instagram micro-influencers with 5,000–100,000 followers achieved a 2.9% average engagement rate in 2023.[47]
  • Across global beauty influencer content, 25.8 million posts generated a 1.95% average engagement rate in 2023.[48]
  • Across UK and US beauty creators, the median Instagram video engagement rate by views was 2.7% in 2026 for posts not flagged as advertising.[46]

10 Statistics

Operations & Execution

Operational efficiency and inventory control affect margins. Ulta Beauty’s fiscal 2025 gross margin increased to 39.1% partly due to lower inventory shrink and higher merchandise margin.

Process optimization in the beauty and wellness industry

  • 23% of L’Oréal’s 2024 investment commitments were allocated to IT investments supporting manufacturing efficiency, digital development and related operations.[23]
  • €434.8 million was invested by Ulta Beauty in fiscal 2025 in stores, information technology and supply-chain optimization.[49]
  • Ulta Beauty reported 5.4% comparable-sales growth in fiscal 2025, comprising a 3.3% increase in average ticket and 2.0% growth in transactions.[49]
  • Ulta Beauty’s fiscal 2025 gross margin increased to 39.1%, partly because of lower inventory shrink and higher merchandise margin.[49]

Operational efficiency in the beauty and wellness industry

  • Ulta Beauty’s fiscal 2025 gross profit rose 10.4% to $4.8 billion, while net sales rose 9.7% to $12.4 billion.[49]
  • L’Oréal reported a 20% operating margin in 2024, its highest recorded group operating margin.[23]
  • Ulta Beauty’s fiscal 2025 operating income was $1.5 billion, equal to 12.4% of net sales.[49]
  • 22% of L’Oréal’s 2024 investment commitments went to production and the physical supply chain worldwide.[23]

Quality management in the beauty and wellness industry

  • 36% of EU Safety Gate alerts concerned cosmetics in 2025, making cosmetics the leading alert category.[50]
  • 334 cosmetic product recalls affecting 77,135,700 units were reported by the U.S. FDA between 2011 and 2023.[51]
  • 76.8% of U.S. cosmetic recalls from 2011 through 2023 were attributed to microbial contamination.[50]
  • 88.9% of U.S. cosmetic recalls from 2011 through 2023 were classified as Class II recalls.[51]

Supply chain in the beauty and wellness industry

  • 22% of L’Oréal’s 2024 investment commitments were allocated to production and the physical supply chain worldwide.[23]
  • Ulta Beauty cited supply-chain efficiencies as a factor supporting fiscal 2025 gross-profit performance.[49]
  • L’Oréal stated that 2024 investments strengthened its industrial and supply-chain resilience globally.[23]
  • Ulta Beauty’s fiscal 2025 inventory increased 10.8% to $2.2 billion, partly to support new brand launches and 60 net new stores.[49]

Outsourcing / Offshoring in the beauty and personal care sector (sector benchmark)

  • Natura manufactured 23.3% of its cosmetics through third parties in 2023, with the remainder produced at its own sites.[27]
  • Avon manufactured 19% of its cosmetics through third parties and purchased another 3% from B+ vendors in 2023.[27]
  • Across beauty and personal care companies surveyed globally, 69% said they were outsourcing core functions or forming centers of excellence in 2026.[4]
  • Manufacturing represented 87.8% of global personal care contract-manufacturing revenue by service type in 2025.[52]
  • Among Polish cosmetics companies surveyed, 5.1% used international outsourcing for innovation development in 2025.[5]

11 Statistics

Finance & Pricing

Margin and pricing discipline remain central to profitability. Ulta Beauty reported a 12.4% operating margin in fiscal 2025 in the United States.

Pricing strategy in the beauty and wellness industry

  • Spas generated average revenue of $89.55 per visit in the July 2023–June 2024 period across Mindbody’s global benchmark.[53]
  • Salons generated average revenue of $63.08 per visit in the July 2023–June 2024 period across Mindbody’s global benchmark.[53]
  • Integrative-health businesses generated average revenue of $82.02 per visit in the July 2023–June 2024 period across Mindbody’s global benchmark.[53]
  • Ulta Beauty’s average ticket increased 3.3% in fiscal 2025 in the United States.[49]

Cost reduction in the beauty and wellness industry

  • L’Oréal described tight management of gross margin and operating expenses as a top priority for 2025.[23]
  • Ulta Beauty’s fiscal 2025 gross margin benefited from lower inventory shrink and higher merchandise margin.[49]
  • Ulta Beauty’s fiscal 2025 gross profit margin increased to 39.1% from 38.8% in fiscal 2024.[49]
  • Ulta Beauty’s fiscal 2025 gross margin was negatively affected by higher store payroll, benefits and corporate overhead despite operational investments.[49]

Profitability in the beauty and wellness industry

  • L’Oréal achieved a 20% operating margin in 2024 worldwide.[23]
  • Chanel’s operating margin fell to 24% in 2024 from 32.49% in 2023.[32]
  • Ulta Beauty reported a 12.4% operating margin in fiscal 2025 in the United States.[49]
  • Ulta Beauty’s fiscal 2025 gross profit was $4.8 billion on $12.4 billion of net sales.[49]

Financial planning in the beauty and wellness industry

  • Ulta Beauty invested $434.8 million in fiscal 2025 capital expenditures for stores, information technology and supply-chain optimization.[49]
  • Ulta Beauty held $424.2 million in cash and cash equivalents at the end of fiscal 2025.[49]
  • L’Oréal’s 2024 total investments were €1.642 billion, equal to 3.8% of net sales worldwide.[23]
  • Ulta Beauty held $70.0 million in short-term investments at the end of fiscal 2025.[49]

12 Statistics

Product & Service

Newness and packaging outcomes drive product portfolio and reuse trials. In 2024, L’Oréal used 78,375 tonnes of recycled packaging components.

Product development in the beauty and wellness industry

  • 19% of total beauty dollar sales came from new items, according to NIQ’s global beauty analysis.[16]
  • 71% of beauty buyers said they tried a beauty or personal-care product that was new to them in 2022.[54]
  • Nine sub-brands were launched by Mary & May in tracked markets between 2021 and 2024, supported by ingredient disclosure and product innovation.[55]
  • 25% of new beauty and personal-care product development in 2023 consisted of moisturizer and treatment launches globally.[55]

Product lifecycle in the beauty and wellness industry

  • 78,375 tonnes was the weight of recycled packaging components used by L’Oréal in 2024.[23]
  • 67% of Estée Lauder Companies’ packaging was recyclable in fiscal 2026.[56]
  • Under 1% was the breakage rate observed during sorting in a cosmetics packaging-reuse trial.[57]
  • 95% of consumers surveyed said they were willing to participate in a cosmetics packaging-reuse scheme, while observed return rates averaged 1% to 11.9%.[57]

Value proposition in the beauty and wellness industry

  • 26% of global beauty consumers most frequently buy brands that are a pleasure to use, such as those with appealing texture or smell.[11]
  • 24% of global beauty consumers most frequently buy brands offering the best value for money.[11]
  • 21% of global beauty consumers most frequently buy brands whose products perform well or are effective.[11]
  • 11% of global beauty consumers most frequently buy brands they consider sustainable or environmentally responsible.[11]
  • 39% of global beauty consumers most frequently buy brands they believe have quality products.[11]

13 Statistics

Sustainability & Ethics

Sustainability in the beauty and wellness industry

  • 77.66 out of 100 was the average importance score consumers assigned to sustainability when purchasing beauty products in Highlight’s 2025 survey.[58]
  • 97% of L’Oréal’s operated sites used renewable energy by 2024.[23]
  • 63% of surveyed consumers rated clean beauty as extremely or very important.[59]
  • 63% of respondents identified cruelty-free as an important sustainability attribute for beauty products.[58]

ESG in the beauty and wellness industry

  • 50% of Estée Lauder Companies employees identified as people of color in 2023.[60]
  • Five priority ESG focus areas were identified by Estée Lauder Companies as of June 30, 2024: climate, health and safety, inclusion, product quality, and product and packaging design.[61]
  • 98% of Estée Lauder Companies’ forest-based fiber cartons were FSC-certified in fiscal 2025.[62]

Ethics in the beauty and wellness industry

  • 15% of surveyed U.S. consumers were confident that products marketed as clean genuinely met the claim.[17]
  • 63% of beauty-product consumers selected cruelty-free as a sustainability attribute in Highlight’s 2025 survey.[58]

CSR in the beauty and wellness industry

  • €50 million was endowed by L’Oréal in 2020 for its Fund for Nature Regeneration.[23]
  • 1 million hectares of ecosystems is the restoration target for L’Oréal’s Fund for Nature Regeneration by 2030.[23]
  • More than 700 members belonged to Estée Lauder Companies’ Hispanic Connections employee resource group in 2024.[60]
  • 15 million to 20 million tonnes of carbon capture is the estimated potential of L’Oréal’s ecosystem-restoration fund.[23]

Circular economy in the beauty and wellness industry

  • 95% of surveyed consumers said they were willing to participate in a cosmetics packaging-reuse scheme.[57]
  • Average packaging return rates in cosmetics reuse trials ranged from 1% to 11.9%.[57]

Carbon footprint in the beauty and wellness industry

  • 7,260,479 tonnes of CO₂ equivalent was L’Oréal’s total market-based greenhouse-gas footprint in 2024.[23]
  • 7,187,462 tonnes of CO₂ equivalent were L’Oréal’s Scope 3 emissions in 2024.[23]
  • 73,017 tonnes of CO₂ equivalent were L’Oréal’s market-based Scope 1 and 2 emissions in 2024.[23]
  • L’Oréal’s market-based Scope 1 and 2 emissions were 51% lower in 2024 than in 2019.[23]

15 Statistics

Globalization & Expansion

Region mix and channel mix both matter for market access. E-commerce accounted for 26% of global beauty retail sales in 2024.

Globalization in the beauty and wellness industry

  • Europe accounted for $398.8 billion of personal care and beauty spending in 2024.[25]
  • Asia-Pacific accounted for $300.4 billion of personal care and beauty spending in 2024.[25]
  • The global beauty retail market reached $441 billion in 2024, with Europe representing 24% and North America 21%.[11]
  • North America accounted for $440.5 billion of personal care and beauty spending in 2024.[25]
  • $1.35 trillion was spent globally on personal care and beauty in 2024, representing 20.0% of worldwide wellness spending.[25]

Cultural adaptation in the beauty and wellness industry

  • Around 50% of Chinese consumers try at least one new beauty brand every three months, compared with around 30% in Europe.[11]
  • 74% of U.S.-born Latinas share or repost beauty videos, compared with 46% of foreign-born Latinas in a U.S. multicultural beauty study.[70]
  • 83% of surveyed consumers believe artificial intelligence can provide better beauty recommendations than people, according to McKinsey’s 2025 beauty survey.[11]

Supplier management in the beauty and wellness industry

  • More than 106,000 people had accessed employment through L’Oréal’s worldwide Inclusive Sourcing programme by the end of 2024.[23]
  • 4,470 L’Oréal supplier audits had been completed from 2021 through 2024.[23]
  • 1,147 L’Oréal supplier audits were carried out in 2024, including regular audits and risk-based specific audits.[23]
  • 33% of L’Oréal’s supplier audits in 2024 were follow-up audits.[23]

Stakeholder management in the beauty and wellness industry

  • 94% of surveyed consumers expected to spend the same or more on beauty and personal care in the following year.[26]
  • 89% of surveyed consumers spent the same or more on beauty and personal care in 2024 than in 2023.[26]
  • 51% of U.S. consumers surveyed said feeling part of a brand community was important to them, in research covering beauty brand devotion.[71]
  • 64% of Asian American, Native Hawaiian and Pacific Islander consumers said they would stop buying from brands that devalue their identity group.[72]

Distribution channels in the beauty and wellness industry

  • Grocery and big-box retailers accounted for 19% of global beauty retail sales in 2024.[11]
  • Specialty and mono-brand stores accounted for 18% of global beauty retail sales in 2024.[11]
  • Beauty sales on TikTok were growing at triple-digit rates from 2023 and were projected to reach $4 billion in 2026.[11]
  • E-commerce accounted for 26% of global beauty retail sales in 2024.[11]
  • 17% of beauty products in India were purchased online, compared with under 10% in Brazil, in NIQ’s 2025 global beauty analysis.[16]

Key questions about the beauty and wellness industry

What is the latest size of the beauty and wellness market?
The global wellness economy reached an estimated $7.5 trillion in 2025, while the global beauty market was about €290 billion in 2025.
How fast is the wellness economy growing to 2030?
The Global Wellness Institute forecasts 7.7% annual growth for the global wellness economy from 2025 to 2030, reaching approximately $10.9 trillion in 2030.
Which companies lead the beauty and wellness industry?
L'Oréal stands out for consumer beauty goods because it reported an operating margin of 20.2% and R&D at 3.1% of revenue, while Procter & Gamble focuses on mass beauty and grooming since it reported $15.0 billion in 2025 Beauty segment net sales.
What technology shifts are showing up most in beauty and personal care operations?
In 2026, 80% of beauty and personal care companies surveyed reported significant investments in AI, robotics and/or automation to improve operational efficiency.
How concentrated is revenue among major beauty companies?
The ten largest companies generated approximately $147 billion, equal to 58.5% of the revenue of WWD Beauty’s Top 100 in 2024.
What data quality or governance issues are highlighted in beauty and ingredients?
Across beauty and personal care ingredient data, 24% of 1.25 million disclosed ingredients remained uncharacterized for safety in 2025.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 11). Beauty And Wellness Industry Statistics. Gitnux. https://gitnux.org/beauty-and-wellness-industry-statistics
MLA
Samuel Norberg. "Beauty And Wellness Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/beauty-and-wellness-industry-statistics.
Chicago
Samuel Norberg. 2026. "Beauty And Wellness Industry Statistics." Gitnux. https://gitnux.org/beauty-and-wellness-industry-statistics.

Sources & references

83 sources cited across this report

  1. newbeauty.com
  2. tinuiti.com
  3. ecrm.marketgate.com
  4. deloitte.com
  5. kosmetyczni.pl
  6. hcltech.com
  7. tcs.com
  8. ec.europa.eu
  9. oecd.org
  10. cosmeticaitalia.it
  11. mckinsey.com
  12. cloud.google.com
  13. oracle.com
  14. 20247905.fs1.hubspotusercontent-na1.net
  15. resources.salesfloor.net
  16. nielseniq.com
  17. personalcareinsights.com
  18. alixpartners.com
  19. vogue.com
  20. saferchemistryimpactfund.org
  21. cosmetosafeassist.pl
  22. pivot-point.com
  23. loreal-finance.com
  24. actinitiative.org
  25. globalwellnessinstitute.org
  26. assets.ctfassets.net
  27. sec.gov
  28. investor.helenoftroy.com
  29. prnewswire.com
  30. investor.elfbeauty.com
  31. loreal.com
  32. lemonde.fr
  33. personalcarecouncil.org
  34. beautylaunchpad.com
  35. bls.gov
  36. gallup.com
  37. thembsgroup.co.uk
  38. eaglehillconsulting.com
  39. zenoti.com
  40. salontoday.com
  41. bigmarker-production.s3.amazonaws.com
  42. similarweb.vn
  43. launchmetrics.com
  44. get.rivaliq.com
  45. emplifi.io
  46. kyra.com
  47. 7208750.fs1.hubspotusercontent-na1.net
  48. media.sproutsocial.com
  49. ulta.com
  50. cosmeticsciencelab.com
  51. mdedge.com
  52. grandviewresearch.com
  53. mindbodyonline.com
  54. gcimagazine.com
  55. euromonitor.com
  56. investors.elcompanies.com
  57. circul-r.com
  58. letshighlight.com
  59. bsigroup.com
  60. time.com
  61. media.elcompanies.com
  62. financialfilings.com
  63. registrarcorp.com
  64. rhisac.org
  65. 5066328.fs1.hubspotusercontent-na1.net
  66. clutch.co
  67. f24.com
  68. sproutsocial.com
  69. 25782305.fs1.hubspotusercontent-eu1.net
  70. hispanicmarketingcouncil.org
  71. axios.com
  72. apnews.com
  73. circana.com
  74. single-market-economy.ec.europa.eu
  75. fda.gov
  76. v2.coty.com
  77. ir.lifetime.life
  78. unilever.com
  79. prd-en-int.apgroup.com
  80. puig.com
  81. kao.com
  82. ir.herbalife.com
  83. corp.shiseido.com