GITNUXREPORT 2025

Beard Statistics

Beards boost masculinity, confidence, and market value significantly among men.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

63% of men who grow beards believe it enhances their masculinity

Statistic 2

Men with beards are perceived as more mature and authoritative than clean-shaven men

Statistic 3

Bearded men are perceived as more trustworthy in professional settings by 45%

Statistic 4

Men with beards report feeling more confident by 35% compared to those who are clean-shaven

Statistic 5

Approximately 50% of men in the United States grow some form of facial hair

Statistic 6

The average beard length for men who beard regularly is approximately 13.8 mm

Statistic 7

The prevalence of beards among men aged 18-35 is around 35%

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Bearding among men increased by 20% during the COVID-19 pandemic due to remote work and social distancing

Statistic 9

80% of men who grow beards do so for aesthetic reasons

Statistic 10

On average, men spend about $60 annually on beard grooming products

Statistic 11

The United States has the highest number of men with beards, representing approximately 40% of men aged 18-49

Statistic 12

The average time spent on beard grooming daily is about 5 minutes

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About 47% of men aged 24-40 regularly trim their beards

Statistic 14

Beards are most common among men in urban areas, with prevalence rates up to 55%

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The average beard growth rate is approximately 0.3 mm per day

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About 18% of men shave daily, preferring a clean-shaven look

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The average age of men who begin growing beards is approximately 16.5 years old

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Men with beards tend to have higher levels of testosterone

Statistic 19

Beards can provide up to 95% UV protection, similar to SPF 3

Statistic 20

Beards can trap small particles and pollutants, providing some environmental protection

Statistic 21

The global beard grooming market was valued at around $3 billion in 2020

Statistic 22

The most popular beard style in 2022 was the Full Beard, followed by the Short Boxed Beard

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Beard oil sales increased by approximately 15% annually from 2018 to 2022

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The global demand for beard grooming products increased by 22% during 2020-2021

Statistic 25

The popularity of beard-themed fashion and accessories increased by 12% in 2022

Statistic 26

The trend of beard dyeing has grown by 10% annually from 2019 to 2023

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Key Highlights

  • Approximately 50% of men in the United States grow some form of facial hair
  • The global beard grooming market was valued at around $3 billion in 2020
  • 63% of men who grow beards believe it enhances their masculinity
  • The average beard length for men who beard regularly is approximately 13.8 mm
  • Men with beards are perceived as more mature and authoritative than clean-shaven men
  • The prevalence of beards among men aged 18-35 is around 35%
  • Bearding among men increased by 20% during the COVID-19 pandemic due to remote work and social distancing
  • Men with beards tend to have higher levels of testosterone
  • The most popular beard style in 2022 was the Full Beard, followed by the Short Boxed Beard
  • Beard oil sales increased by approximately 15% annually from 2018 to 2022
  • 80% of men who grow beards do so for aesthetic reasons
  • On average, men spend about $60 annually on beard grooming products
  • The United States has the highest number of men with beards, representing approximately 40% of men aged 18-49

Did you know that nearly half of American men sport facial hair, fueling a booming $3 billion global industry and reshaping perceptions of masculinity, authority, and confidence?

Consumer Attitudes and Perceptions

  • 63% of men who grow beards believe it enhances their masculinity
  • Men with beards are perceived as more mature and authoritative than clean-shaven men
  • Bearded men are perceived as more trustworthy in professional settings by 45%
  • Men with beards report feeling more confident by 35% compared to those who are clean-shaven

Consumer Attitudes and Perceptions Interpretation

While beards may not scientifically guarantee masculinity or authority, these statistics suggest that sporting facial hair cleverly boosts men's confidence and credibility in the eyes of society—an impressive brushstroke in the portrait of modern masculinity.

Grooming Practices and Behavior

  • Approximately 50% of men in the United States grow some form of facial hair
  • The average beard length for men who beard regularly is approximately 13.8 mm
  • The prevalence of beards among men aged 18-35 is around 35%
  • Bearding among men increased by 20% during the COVID-19 pandemic due to remote work and social distancing
  • 80% of men who grow beards do so for aesthetic reasons
  • On average, men spend about $60 annually on beard grooming products
  • The United States has the highest number of men with beards, representing approximately 40% of men aged 18-49
  • The average time spent on beard grooming daily is about 5 minutes
  • About 47% of men aged 24-40 regularly trim their beards
  • Beards are most common among men in urban areas, with prevalence rates up to 55%
  • The average beard growth rate is approximately 0.3 mm per day
  • About 18% of men shave daily, preferring a clean-shaven look
  • The average age of men who begin growing beards is approximately 16.5 years old

Grooming Practices and Behavior Interpretation

With nearly half of American men sporting beards—preferably trimmed to around 14 mm and often for aesthetic reasons—it's clear that in the United States, facial hair is not just a fashion statement but a social marker, a testament to personal style, and surprisingly, an indicator of how pandemic-induced remote work has fueled a beard proliferation that now sees 55% of urban men embracing facial fuzz.

Health, Safety, and Environmental Aspects

  • Men with beards tend to have higher levels of testosterone
  • Beards can provide up to 95% UV protection, similar to SPF 3
  • Beards can trap small particles and pollutants, providing some environmental protection

Health, Safety, and Environmental Aspects Interpretation

A bearded man not only epitomizes testosterone-fueled masculinity and sun-savvy swagger but also becomes an environmental barrier, turning facial hair into a natural multi-tasking marvel.

Market Size and Economic Impact

  • The global beard grooming market was valued at around $3 billion in 2020

Market Size and Economic Impact Interpretation

With a $3 billion valuation in 2020, the global beard grooming market proves that a well-groomed beard is not just a style statement but a billion-dollar industry—trimming away any doubts about its economic power.

Market Trends and Demographics

  • The most popular beard style in 2022 was the Full Beard, followed by the Short Boxed Beard
  • Beard oil sales increased by approximately 15% annually from 2018 to 2022
  • The global demand for beard grooming products increased by 22% during 2020-2021
  • The popularity of beard-themed fashion and accessories increased by 12% in 2022
  • The trend of beard dyeing has grown by 10% annually from 2019 to 2023

Market Trends and Demographics Interpretation

As beards continue their stylish ascent, with full beards reigning supreme and grooming products surging alongside, it's clear that facial fuzz is not just growing longer but growing into a downright global phenomenon; perhaps, in an era obsessed with individual expression, the beard has become the ultimate badge of style and sophistication.