Barbie Popularity Statistics

In this post, we explore the astounding popularity of Barbie dolls through a series of intriguing statistics that highlight the significant impact this iconic toy has had since its introduction in 1959. With over a billion dolls sold worldwide and a constant presence in the lives of children everywhere, Barbie has solidified her place as a cultural phenomenon. Let’s dive into the numbers that showcase just how widespread and influential Barbie has become in the realm of toys and beyond.

Statistic 1

"Over a billion Barbie dolls have been sold since she was first launched in 1959."

Statistic 2

"A Barbie doll is sold every three seconds in the world."

Statistic 3

"In 2020, the gross sales for Barbie brand worldwide were approximately 1.35 billion U.S. dollars."

Statistic 4

"In a 2020 survey, approximately 11% of respondents from the United States reported that they owned a Barbie doll."

Statistic 5

"Mattel sold 300,000 Barbie dolls in its first year of production."

Statistic 6

"The Barbie Collector Club has more than 100,000 enthusiastic members."

Statistic 7

"As of 2015, more than 70 fashion designers have made clothes for Mattel, using over 105 million yards of fabric."

Statistic 8

"Barbie ranked 2nd on the Top 10 Toys ranking in France in 2014."

Statistic 9

"Approximately two Barbie dolls are sold every second somewhere in the world."

Statistic 10

"Mattel claims that the average American girl between the ages of three and eleven owns ten Barbie dolls."

Statistic 11

"By 2020, the Barbie YouTube channel had received over five billion views."

Statistic 12

"Barbie’s Facebook page has over 14 million followers."

Statistic 13

"58 million Barbie dolls are bought each year in over 150 countries"

Statistic 14

"Barbie was introduced at the American International Toy Fair in New York on March 9, 1959."

Statistic 15

"In 2018, Barbie was number one girls' brand in G11 markets for Dolls category."

Statistic 16

"Barbie has had over 200 inspirational careers."

Statistic 17

"Barbie dolls can be found in roughly 92% of American girls' toy boxes."

Statistic 18

"In 2020, Mattel saw a 29% increase in gross sales of its Barbie dolls."

Statistic 19

"Today, a Barbie is bought somewhere in the world every three seconds."

Overall, the statistics presented paint a clear picture of Barbie’s enduring popularity and widespread influence in the toy industry. With over a billion dolls sold since 1959, a Barbie doll sold every three seconds worldwide, and consistent increases in sales revenue, Barbie remains a powerhouse brand. The extensive reach of Barbie, from collaborations with numerous fashion designers to its strong online presence with billions of views and millions of followers, underscores its cultural significance. Additionally, the diverse range of careers represented by Barbie and her presence in a substantial majority of American girls’ toy boxes highlight the brand’s ability to resonate with a wide audience.