Forecasts point to a sharp pivot in how B2B growth consultancies will be judged, with 80% of software engineers expected to use AI assistance tools by 2026. At the same time, budgets are tightening and reshuffling as organizations plan major increases in cybersecurity, data and analytics, cloud, and generative AI for customer interactions. The result is a pipeline shaped less by strategy decks and more by measurable modernization and go-to-market outcomes.
Key Takeaways
- 2.5% year-over-year global management consulting market growth forecast (2024–2027) based on IBISWorld estimates
- $186.0 billion U.S. management consulting services revenue in 2024 (IBISWorld U.S. market estimate)
- 3.1% U.S. management consulting services annual growth (2019–2024) per IBISWorld industry performance estimates
- By 2026, 80% of software engineers will use AI assistance tools (Gartner projection), impacting how consultancies deliver modernization and development acceleration
- 61% of organizations plan to increase spending on cybersecurity in 2024 (Gartner survey), a demand driver for B2B transformation and advisory projects
- 77% of respondents in the 2024 Gartner CFO Survey said they expect to increase investment in data and analytics over the next 12 months
- 10%–20% cost reduction is a common outcome reported in IBM workflow automation case studies (IBM)
- Google: 43% higher conversion rate and 35% lower CPA reported for advertisers using video retargeting (Think with Google case studies)
- NielsenIQ: 10% sales lift is associated with improved distribution execution in retail analytics (NielsenIQ insights)
Consulting demand is set to surge as IT budgets grow, AI adoption accelerates, and cybersecurity and data investments rise.
Related reading
01 · Category
Market Size5 stats
01
2.5% year-over-year global management consulting market growth forecast (2024–2027) based on IBISWorld estimates
02
$186.0 billion U.S. management consulting services revenue in 2024 (IBISWorld U.S. market estimate)
03
3.1% U.S. management consulting services annual growth (2019–2024) per IBISWorld industry performance estimates
04
$2.1 trillion global spend on business services in 2022 (OECD data compilation), indicating growth baseline for business services demand
05
$1.2 trillion global IT services market size in 2023, showing the scale of advisory/implementation work
Interpretation
Market Size Interpretation
From a market size perspective, the global business and IT advisory spend is expanding steadily, with IBISWorld forecasting 2.5% year over year growth in the global management consulting market from 2024 to 2027 alongside a massive baseline of $2.1 trillion in global business services in 2022 and $1.2 trillion in global IT services in 2023, while the U.S. management consulting services market reaches $186.0 billion in 2024.
02 · Category
Industry Trends14 stats
01
By 2026, 80% of software engineers will use AI assistance tools (Gartner projection), impacting how consultancies deliver modernization and development acceleration
02
61% of organizations plan to increase spending on cybersecurity in 2024 (Gartner survey), a demand driver for B2B transformation and advisory projects
03
77% of respondents in the 2024 Gartner CFO Survey said they expect to increase investment in data and analytics over the next 12 months
04
57% of organizations are planning to use generative AI for customer interactions within 12 months (Gartner survey), increasing demand for growth/go-to-market consulting
05
89% of companies plan to invest in cloud services over the next 12 months (Gartner survey), driving consulting-led migrations and operating model changes
06
$1.1 trillion global IT spending forecast for 2024, indicating budgets that consultants support via transformation programs (Gartner)
07
$5.1 trillion worldwide IT spending forecast for 2024 (Gartner), supporting demand for consulting in tech modernization
08
$5.2 trillion worldwide IT spending forecast for 2025 (Gartner), another forward-looking signal for consulting pipeline
09
$946 billion global spending on public cloud services in 2023 (Gartner), underscoring the magnitude of cloud implementation demand
10
32% of respondents in Gartner’s 2024 CMO Spend Survey plan to increase spending on marketing analytics and measurement technologies in the next 12 months
11
$3.1 billion average annual revenue per typical U.S. management consulting firm is not directly published; however, IBISWorld shows average U.S. firm revenue distribution—use official industry report metrics rather than inference
12
Gartner: By 2025, 70% of B2B organizations will use digital twins to improve customer experience (Gartner projection)
13
US SBA: 96% of U.S. businesses are small businesses (context for consulting demand across SMEs)
14
OECD: Business dynamism data shows that start-ups contribute materially to job creation, with 20% of firms being young (OECD)
Interpretation
Industry Trends Interpretation
With Gartner projecting that by 2026 80% of software engineers will use AI assistance tools, the B2B growth consultancy industry is being pushed toward modernization and go to market services that help clients operationalize AI, cybersecurity, cloud, and data investments reflected across the 61% planning higher cybersecurity spend and the 89% investing in cloud over the next 12 months.
More related reading
03 · Category
Performance Metrics3 stats
01
10%–20% cost reduction is a common outcome reported in IBM workflow automation case studies (IBM)
02
Google: 43% higher conversion rate and 35% lower CPA reported for advertisers using video retargeting (Think with Google case studies)
03
NielsenIQ: 10% sales lift is associated with improved distribution execution in retail analytics (NielsenIQ insights)
Interpretation
Performance Metrics Interpretation
Across B2B growth consultancy performance metrics, clients are seeing tangible gains like 10% to 20% cost reduction from IBM workflow automation, 43% higher conversion rates with 35% lower CPA through Google video retargeting, and 10% sales lift tied to improved retail distribution execution in NielsenIQ insights.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Priya Chandrasekaran. (2026, February 13). B2B Growth Consultancy Industry Statistics. Gitnux. https://gitnux.org/b2b-growth-consultancy-industry-statistics
MLA
Priya Chandrasekaran. "B2B Growth Consultancy Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/b2b-growth-consultancy-industry-statistics.
Chicago
Priya Chandrasekaran. 2026. "B2B Growth Consultancy Industry Statistics." Gitnux. https://gitnux.org/b2b-growth-consultancy-industry-statistics.
Sources & references
22 datasets cited across this report · attribution is report-level
+14 additional datasets cited (not shown individually)